Episodes

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently, or have you ever, worked as a PPC freelancer or consultant? If so, how many years have/did you work in that type of set up? Q2 How did you make the decision to become a PPC freelancer or consultant? What went into your decision? Q3 What has been the most challenging aspect of being a PPC freelancer or consultant for you?How did you deal with the challenges? Do you wish you d...

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you think testing in PPC has changed in the last few years? Does it differ by platform? Q2 How are you approaching testing these days? Does it differ by platform? Q3 What do you test most frequently - keyword or audience targeting, ad copy, images, etc.? Q4 What are your biggest testing frustrations? Does it vary by platform? Q5 Are there things you want or plan to test in the first ...

#PPCChat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is on your mind in PPC this week? Q2 Performance Max - strategies and will it be the one campaign to rule them all thread. Discuss. Q3 Getting the support you need from Google Ads and other platforms. Discuss. Q4 What are clients or stakeholders asking you about the most right now? Q5 Where do you all think we are in the pendulum swing between companies wanting to outsource PPC (agencie...

Q1 from Fraser Andrews: Are there any more insights as to extra brand safety controls for Pmax on the horizon? Q2 from MarkBPPC on Twitter: I have no words to describe how bad Google Ads support is. Are there any plans to improve it ... or is support being completely phased out altogether? To what extent has Bard/Google AI taken over support? Q3 from Boggs on Discord: Google seems to be pushing Maximize Conversion Value and tROAS. I’d love to utilize this, but in Lead Gen it’s not always prac...

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon ) Q1 What is on your holiday wish list for PPC platforms? Q2 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.? Q3 What is on your holiday wish list for the PPC industry? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the most common PPC strategy or execution issues you run across these days? How do you address PPC strategy or execution the issues you find? What are the most common client or stakeholder issues you run across these days? How do you address or deal with client or stakeholder issues you encounter? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Am...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Did you run any promotions for Black Friday and/or Cyber Monday this year? If so, for what types of products or services? Q2 How were the results of your promotions or sales this year? How did they compare to last year’s BFCM? Q3 Did you notice any trends this year as a PPCer? Q4 Did you notice any trends this year as a consumer? Thank you for listening! Please help grow the podcast - and r...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What type of PPC are you working in right now (Ecomm, B2B, B2C, Small Business, etc.)? Q2 Ecomm PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform? Q3 Lead gen and B2B PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform? Q4 Small business PPCers - What is your strategy for this BFCM, holiday a...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What PPC news from the last few weeks (or months) has you most excited? Q2 What PPC news from the last few weeks (or months) has you most worried or concerned? Q3 What do you have the most questions or stress about in PPC right now? Q4 Are there any PPC new stories that you’d like to know more about?

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently using Performance Max in your accounts? If so, for how long and in what industries? Q2 How has PMax performance been for your accounts lately? Q3 Have you tried anything new in Performance Max or do you plan to in Q4 2023? If so, what and why? Q4 Have you tried Demand Gen campaigns yet? If so, how have they performed? And if not, why not? Q5 What is your Performance Max wis...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you seen an increase in PPC costs in the last 12 months? If so, by how much? On which platform(s)? And in what industries? Q2 If you have seen cost increases, are they limited to any specific campaign type or platform? Q3 If you have seen cost increases, have you been able to determine the reason for the cost jumps? Q4 If you have seen cost increases, have you been able to do anything to...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How competitive is advertising for the brands/industries you are currently working with for PPC advertising? And what industries are you working in? Q2 What are some ways you try to make your ads stand out or grab attention? How/does this vary by either industry and/or platform? Q3 Are some platforms more difficult than others for you to make headway on (are noisier or more crowded)? If so, wh...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What does Human Automation vs Ad Network Automation mean to you? Do you distinguish between them? Q2 What are some areas where Ad Network Automation wins and it’s reasonable to trust? Where do you only trust human automation (and why)? Q3 Are you currently feeding conversion values into ad networks? Why or why not? And what method(s) are you using to send conversion data to ad networks? Q4 Wh...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you feel like you’re ready for Q4? If so, why do you feel ready and if not, why not? Has your planning for Q4 2023 been different from past Q4s? If so, how and if not, why not? Q3 Have you increased, decreased or stayed at the same budget level for Q4 2023 versus 2022? Does this differ by platform? And what went into the budgetary decisions this year? Q4 Are you planning on testing anythin...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the biggest myth in PPC is right now? Or what myth do you hear about the most? Q2 How do you combat PPC myths when clients or stakeholders bring them up? Q3 What myth(s) do you think platforms put out there? Are these myths more difficult to bust? Q4 If you had to choose one myth you could wipe from existence, what would it be and why? Thank you for listening! Please help ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you consider to be a red flag when interacting with a potential client? Q2 How do you handle red flags when they arise? Q3 What red flag(s) are deal breakers for you and why? Q4 What traits do you find make a problem client? Q5 How do you deal with problem clients? And how does it vary based on the nature of the problematic client? Please help grow the podcast - and rate/review on S...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What percentage of the advertising budgets that you manage are spent on Google and/or Facebook? And for what industries are you managing advertising? Q2 What ad platforms, other than Google or Facebook, have you used for your accounts? On which have you found success? Q3 Have you advertised on a platform that really surprised you, either by how well or how poorly ads performed on it? Any ideas...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How long have you been working in PPC? And are you/have you been agency, in-house or consultant/freelancer? Q2 Let’s start with contracts or agreements. Do you currently use contracts or agreements with your clients? If not, why not? Q3 Is there anything in your contract that is there because you learned something the hard way? If so, what is it? Q4 What is your biggest challenge on the bus...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What types of conversion actions are you currently tracking in your PPC campaigns? What method do you use to track the conversions (Google Analytics 4, Google Ads, third party tool, etc.)? Q2 Have you encountered any issues with conversion tracking lately? If so, on which platforms and what did you do to try to solve it? Q3 Do you find some platforms are better at or easier to track conversi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are all of the sites you work with using GA4? If so, for how long? And if not, why not? Q2 How comfortable are you working in GA4? Q3 What are your biggest challenges working in GA4? Q4 What is missing in GA4 that you regularly used in Universal Analytics? Q5 Are you actively investigating and/or testing other analytics solutions? If so, which ones and what are your thoughts on them? Q6 W...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts): 1. Diminishing role of keywords 2. End of 3rd party cookies 3. Google Analytics 4 4. Apple’s URL stripping 5. Something else Q2 Which area do you think is going to least resemble what we have traditionally known it to be in next 18 months: 1. Tracking (tagging) 2. Targeting 3. At...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you think that AI is being over, properly or under hyped by tech platforms right now either generally or relative to PPC? Q2 What do you think are the best uses of what is currently referred to as “AI” in tech and ad platforms right now or in the future? Q3 What are your thoughts and/or feelings about VR (virtual reality), AR (augmented reality) and similar technologies being pushed by te...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Ginny Marvin (@adsliaison) Q1 What was the most important or exciting thing announced at Google Marketing Live (GML) last week in your opinion? What was the most concerning or disappointing thing announced at Google Marketing Live (GML) last week in your opinion? Q3 We have had a bunch of questions submitted for Ginny already, but what are your burning questions after GML last week? Q3.1 ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are some examples of PPC pitfalls you have encountered over the years? If so, what happened & what did you do? Q2 Have you ever encountered issues with your client or brand’s web site that messed up your PPC efforts or strategy? If so, what happened & what did you do? Q3 What do you typically do if things go sideways in one of your accounts or campaigns? And if it was something that was...