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Episodes

Jan. 19, 2023

EP238 - AI & PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you currently utilizing any AI (artificial intelligence) in your PPC efforts? If so, what are you using? If not, w...

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Jan. 11, 2023

EP237 - Brand Safety in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Is brand safety a major concern for the brands you are currently working with - and why or why not? Q2 What is your most...

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Jan. 4, 2023

EP236 - Q5 - What Did We See and Learn

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 We talked about strategies for Q5 back in late November, but I will ask again - are you familiar with the term “Q5”? Q2 ...

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Dec. 21, 2022

EP235 - PPC Holiday Wish List

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What is your holiday wish for Google Ads? Q2 What is your holiday wish for Microsoft Ads? Q3 What is your holiday wish f...

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Dec. 14, 2022

EP234 - Raising Your Rates - How, When & Why

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you ever raised your rates? If so, why? And if not, why not? Q2 Are you planning on or considering raising your r...

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Dec. 7, 2022

EP233 - Achieving a More Holistic Approach To Your PPC Marketing Effo…

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Let’s get an idea of who is participating today! Are you an agency, a consultant, a freelancer or in-house PPC? If yo...

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Nov. 30, 2022

EP232 - Q5 Paid Social Tactics to Successfully Wrap the Year

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) co-hosted by Akvile DeFazio Q1 Is “Q5” (December 25-31) a term you are familiar with? And if so, do you plan for it specifi...

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Nov. 23, 2022

EP231 - What We are thankful for in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 While we do our fair share of complaining and venting, we are not all negative! What are you thankful for in PPC in gene...

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Nov. 16, 2022

EP230 - Managing PPC When Tech is Melting Down

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 With all the terrible tech news - layoffs, Twitter imploding, etc. - what is your biggest concern in all of it with rega...

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Nov. 9, 2022

EP229 - Ecom, DTC, retail, BFCM + more.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown ( @duanebrown ) Q1 What are you seeing out there for Black Friday? What is the good, bad and ugly? Are any brands launching sales already? Q2 W...

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Nov. 2, 2022

EP228 - Programmatic Advertising

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What does the term “programmatic advertising” mean to you? Q2: Are you currently managing any programmatic advertising f...

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Oct. 19, 2022

EP227 - Meta & TikTok Ads

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you currently managing advertising on Meta or TikTok? If so, for what industry or industries? Q2: Is this your first...

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Oct. 12, 2022

EP226 - Competition - How to Analyze It & Thrive in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Is analyzing the competitive landscape something you do for your clients or brand? If so, how often do you do an analysi...

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Oct. 5, 2022

EP225 - Google's Search On 22 Announcements & What It Means for PPC”

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What was your overall impression of or reaction to the things that were announced or discussed (some were features that ...

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Sept. 28, 2022

EP224 - Planning & Research in Today’s PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you in the midst of any PPC planning right now? If so, what kinds of planning are you working on? Q2: How are you ha...

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Sept. 21, 2022

EP223 - How to Talk PPC with Non PPC People

#ppcchat Twitter discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you regularly need to talk PPC with non-PPC people? If so, who are you most regularly talking to? Q2: Have you found...

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Sept. 14, 2022

EP222 - Taking the Frenzy out of PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you and/or your team find yourselves working nights, weekends, etc. regularly? If so, why? And if not, why not? Q2: D...

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Sept. 7, 2022

EP221 - Managing PPC in Unsettled Economic times

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you concerned about the economy in general as we head into Q4? If so, why and what is most concerning? And if not, w...

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Aug. 31, 2022

EP220 - What Metrics Matter in PPC in 2022?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What are the metrics that you think are most important in managing and evaluating PPC in 2022? Q2 Have the metrics that ...

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Aug. 24, 2022

EP219 - PPC for Lead Gen, What is working, What is not working

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 If you are doing PPC for lead generation (lead gen) for what industry or industries are you currently advertising? Q2 Wh...

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Aug. 17, 2022

EP218 - Google Analytics 4 - Dealing with the Inevitable

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you been working or trying to work in Google Analytics 4 (GA4) yet? Q2 If you have been working in Google Analytics...

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Aug. 10, 2022

EP217 - It's Not You, It's Google Ads

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler ( @AmaliaEFowler ) Q1 : It's well known there are a *lot* of changes that happen to the Google Ads platform and therefore, how we work. Wha...

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Aug. 3, 2022

EP216 - Things I Wish I Knew When I Started in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How long have you been working in PPC? And how did you get into the field initially? Q2 What is something about PPC in g...

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July 27, 2022

EP215 - PPC Myths and Misconceptions

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What are the biggest general PPC myths you’ve encountered from clients or stakeholders? How did you dispel them? Q2 Wh...

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