Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What are the metrics that you think are most important in managing and evaluating PPC in 2022? Q2 Have the metrics that ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 If you are doing PPC for lead generation (lead gen) for what industry or industries are you currently advertising? Q2 Wh...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you been working or trying to work in Google Analytics 4 (GA4) yet? Q2 If you have been working in Google Analytics...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler ( @AmaliaEFowler ) Q1 : It's well known there are a *lot* of changes that happen to the Google Ads platform and therefore, how we work. Wha...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How long have you been working in PPC? And how did you get into the field initially? Q2 What is something about PPC in g...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What are the biggest general PPC myths you’ve encountered from clients or stakeholders? How did you dispel them? Q2 Wh...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What is on your mind in PPC this week? Q2 Are you using Performance Max? How is it going? What's working? What is drivin...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What, if anything, does the term CRO mean to you? Q2 Do you have any experience in CRO (conversion rate optimization) an...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How do you position your value/offer during new business calls or meetings to discuss potential new PPC initiatives? How...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 With Google Ads ending the ability to create new ETAs (expanded text ads) this week, will you be creating any new ETAs b...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown ( @duanebrown) Q1 What is your main goal when onboarding an account? This could be an agency onboarding a client or an in-house team taking ove...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How important do you think expectation setting is for clients/stakeholders when it comes to PPC? Q2 Do you actively set ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 If you are working in B2B PPC, for which industries/categories are you managing advertising? And are you doing search, s...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) with by Ginny Marvin ( @adsliaison ) Q1 Let’s start off by sharing our overall reactions to this year’s Google Marketing L...

Welcome to this week's episode of the PPC tat Roundup. Today's episode was a unique one. We didn't quite have the usual discussion where Julie asks some questions and we give expert answers. There was the Google marketing li...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you spoken at an event (in person or virtual) about a PPC topic? If not, is this something you’re interested in doi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Which keyword match types are you currently targeting in your Google Ads campaigns? Why are you using or not using the a...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with AJ Wilcox (@wilcoxaj) Q1 Are you currently advertising on LinkedIn? If so, for how long have you been advertising there ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Is the current economic upheaval impacting either your PPC business and/or advertising for your clients or brand? (We wi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@ NeptuneMoon ) Q1 Have you been involved in a hiring process for a PPC agency? If so, what was your involvement and when was your last hir...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you currently offer any kind of PPC audit services? If so, for which platforms? If not, why not? Q2 Are your PPC audi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) with Brie E Anderson ( @brie_e_anderson ) Q1 Have you started working with Google Analytics 4 (GA4) yet? If not, why not? Q...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) with Navah Hopkins ( @navahf ) Q1 How much do you currently interact with SEOs on your team/working with your clients/stake...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is “brand safety” a concern for your clients and/or stakeholders? Why or why not? Q2 Have you experienced an increase in a...