EP231 - What We are thankful for in PPC

0:00 Hello, and welcome to this week's episode of the PPC chat Roundup in today's episode, in honor of Thanksgiving week, which is happening tomorrow by the time that you re listening to this. Yeah, we decided to have a chat on what we are thankful for in PPC. I know we are famous for having lots of rants about, you know, different platforms, different updates, Tech issues and or whatnot. But yeah, I think it's a great time of the year, you know. Thanksgiving week and Christmas coming up to say what we're thankful for. So Julia has led us in a fantastic chat for us to be more positive, so if you're you've tuned in for the Rants and the very animated, this is to what's going on in the industry.

0:48 I'm sorry, you'll be disappointed this time, but if you're here for a nice, warm and fuzzy episode, as to what is going well in our lives, then yeah, sit back and enjoy. Hello and a warm, welcome to this episode of the PPC chat Roundup a podcast where I round up the Twitter discussions that happen on Tuesdays at 5 p.m. GMT. I'm your host, our new and I'm recording from my studio, Hair London, UK, and I use this platform to share, not just expert, but also my ideas and considered best practices about paid media in the direction. The digital industry is going in. So if you want to keep up to date with my tips and tricks in the industry, and get the latest on the podcast that has been called your go-to if you don't make it to the PPC chat live discussions.

1:40 And even if you do then like, follow share and retweet on, that's right. Twitter with my handle the marketing, a new or join us on our LinkedIn Group which is the PBC Chad Roundup podcast, or if you're on Instagram, why don't you check us out, add PPC, chat on the score, Round Up to get quotes and Snippets from previous episodes, so as And earlier on we are having a nice warm and fuzzy episode today talking about what we're thankful for in PPC. So yeah, I know, rants know, you know, Annoying Tantrums just yeah, looking at the bright side of the industry which I love. Judy goes, hello. Thank you for joining today.

2:20 Yeah, since it's a holiday week in the US on Black Friday, Cyber Monday week, but as well. So people already busy enough. Well, you want to be talking about what we're thankful for. In PPC about first how we all do in and she's usually goes, I go the I'm good and definitely very thankful for the community. Boris responds. Yeah. Finding this community was among the best things that happened, this year, whatever happens with this bird thing, I need this to go on and I respond. Yeah, he is definitely not the best. I was like, you are definitely one of the best Among Us Boris, because he really has been supporting from afar PPC, live UK from the beginning, always, buying tickets even there. Can't make it so sponsorship tickets. And that means some people who can't afford to spend money towards my vent, still get to come and it's just such a fantastic support.

3:12 I have not received such a support from any other community I've ever been a part of. So yeah it's a big shout out to that Brooke Osmond soon as well. Joins us Brooke is a name of North heard in a while. She used to join regularly but obviously she got really busy and she reflects that in a tweet saying honestly, I'm just really happy to be here after a major Major Hiatus of conflicting meetings during this time, I've missed you all and yeah, Julie response, great to have you here as well. Robert Brady also joins his well Julie advise joins and they have several. Others kind of Chanukah Lawrence chases. Well, dwane Brown, I see, Fraser Andrews, Melissa McKee joins this chat as well. So some of the great, fantastic usuals and some people have come back from a bit of a break as well before we get to the questions.

3:59 Julia gang goes. This chat is For PPC, Professionals of all levels. If you have anything or something, you want to share, please, do we are a friendly and supportive Community. Please don't be afraid to participate, lurkers. And just the listeners of the podcast. Of course, always welcome to always good to mention that. And one would think that, yeah, this is the lowest barrier of entry in terms of conversation, you know, saying what we're thankful for in the industry. So I hope there's even a lot more tweets that I even missed out on this, but yeah. Let's get into it. So Julie goes. Well we do our fair share of complaining and venting no doubt we are not old - what are you thankful for in PPC? In general, management goes thankful for Korean PPC, thankful for Google, thankful for the opportunities. I've had and the clients who put their faith in us. Sarah goes, I like that.

4:51 It's an analytic and creative job and a lot, and a science Rush. Goes grateful for an amazing career in PPC. It's always a roller coaster. I love the learning and learning. Andre learning process, Julie, goes. I generally enjoy the ever-changing nature of this Biz to Drew cannon. Goes the people. I get to work with the clients, I get to help the Google reps. I get to teach. Yeah. We really need to be teaching the Google web. See, we see about way. It'll be a less frustrating relationship. Frank bullet goes all three. You have an A+ rating on from me for what little that say Robert Brady responds. I'm thankful for A Google ads editor and the markets of art editor.

5:33 They helped me do things. So much faster and Excel. I am thankful for I sell. Yes. Yeah, Julie advice goes. We're all thankful for Excel. Fraser Andrews goes. Editor is a gift from the gods. Well, from the Google Gods, I'd say we're goldsman singers. I'm thankful for audience targeting and PPC and attribution modeling. Oh wow, we got technical straight off the bat. She goes. I'm also thankful for this PPC, chat Group, which goes without Aim Boris. Becker 8 goes that this geeky little thing. I found allows me to pay the bills. Welcome my own terms and have fun along the way. It's constantly evolving. So never gets boring Lawrence response. I'm very thankful that I have a profession where I can work from my home office and support Brands all around the globe, with their marketing efforts, Google Microsoft, and others, provide great ecosystems that gives us our employment, phrase, Andrews goes, hey gang. I feel like PPC.

6:31 Take old boxes creative. It's for you analytical you to. I generally think the industry is so broad so it really does capture all types of people. Julia virus goes, thankful for this community, certainly PPC as a concept, gave me a shot at the career. I never even imagined it wasn't the only factor, of course, but it was a game changer for me at a crucial time. Robert, Brady goes. I'm thankful for all my friends here, on PPC chat, who understand my ranting. I'm can commiserate and support All work pretty hard and do hard things. Jill responds. I'm thankful for the generosity and kindness of the people in our industry. And of course, this community specifically, it is truly an honor to manage also having flexibility to move in different directions, within PPC and learn skills.

7:18 Yeah, this community is probably one of the most supportive ones I have seen out there. Very generous, folks who are willing to share and help others, pretty impressive. And shows, everyone does not need to compete. To be successful. A rising tide lifts all boats. That's a great quote there from Lawrence Curt Hennig, goes all things. That makes the job easier and faster, scripts, Google Sheets, editors without them, I'd be buried in work. Always wearing brown response. I got a job, can travel the world and clients are mostly chill. Even got asked to speak at a conference next summer, already thinking about summer vacation travel next year. But it's a goes, I'm thankful for a 20-year career. In an industry.

8:02 That's never boring. Also thankful for all my PPC, chat friends. So many of you have become friends in real life and I love that, love it. Dylan response from living at home with parents to moving into an apartment, then to a house with my fiance and two dogs where I can work from home or anywhere. PPC has taken me places a lot quicker than I thought. It'd go. It's been an awesome Journey. And yeah, I on some put my answer in there because yeah, people see chat has been such a great Community for me, so I can't not mention that I'm grateful for this industry. I've had a career for 12-plus years and that allows me to earn a good living. I was speaking to my dad the other day and he's like I'm hearing about all this.

8:46 You know, economic crisis. They're interviewing people saying that they can't pay the bills. They're scared for the winter. And generally I'm very grateful that I don't have that issue at my bills are getting paid. I'm going to be paid at the end of this week, it will cover my bills and my mortgage and then Sawmill cover me being able to pay off my dad with all the money that he learned me towards buying the house. I am so excited for that, so I am grateful for this career. It allows me to have a 9 to 5 job. Also a very lucrative side hustle already PBC live. UK is making money is allowing me to have a nice extra buffer of cash.

9:28 In the bank, allow me to do trips like New Orleans, which I'm planning for next year as well, which are booked for next year. So, I think it's a also, as people have said, great space for different types of people, it's fantastically unique for all types of people and talent types. So, if you're creative, if your analytical, if you're an introvert, if you're an extrovert. If you know, if you're the kind of person likes doing events or you're the kind of person who just wants to stay behind, you know, a desk and you know, do data, Is all day long. There's a space for you and not just a space, not just a stack. Then space a space of growth for you. I'll also say this industry has cared. A lot of my imposter syndrome as I've gone along the way, where I thought at the beginning.

10:12 My talent wasn't, you know, worth having. Because, well, if I can do it, you know, can't be that special. I have found that people have been wowed by it and they're rewarded me and I'm not even talking through PVC life UK. I have gotten some amazingly generous Donations through my buy me a coffee account that I opened up which I don't know I'd ever expected that kind of support. They chili I'm literally just thought to myself. If you work hard and you create something people who give you money for it, it's such a weird space. It doesn't have thought process that keeps coming to me. So yeah, I'm definitely very, very grateful for this community and PPC allow me to make money when I don't have to worry about economic crisis but I do feel and my heart goes out to those who are. So John Kagan response to question one as well. Saying that the industry is recognizing the paid search and paid social skill sets are similar enough to be considered interchangeable.

11:12 Michael come, but response, absolutely thankful for the community. Also thankful the instead of being Niche within marketing. Digital is becoming seen more and more as just a part of normal marketing. Ashton Clark. Has he joins as well saying I'm thankful for this community, which has Been nothing but welcoming and supportive. I'm also thankful to be in an industry that challenges us to constantly. Learn and improve our job is never boring. And on a more tactical notes. I'm thankful for - key words, love it until he goes, I can't tell you how happy it makes me that there is this community means so much to you all. Let's find the positives in the platform's now. Question 2 what within or about any of the platforms are you thankful Therefore, we have a rush responding saying, I'm grateful for the amount of data we can access to make much more informed decisions. Every dollar spent is about learning manatee, Manatee response as much as automation annoys. Me, I'm thankful for the algorithms that power small bidding and then yeah, we continue with bread spread Podolski or president of PSA goes. If it wasn't for PPC, I feel like I wouldn't have as much a purpose.

12:24 I eat sleep and breathe. It's so without it, there will be Avoid. I'd feel like needs filling it. Also my source of income. So for that I am so thankful, PPC exist. I'm also grateful for the people who I've met that work in PPC. We're a bunch of great people are saying if I do say so. Myself Robert. Brady response to question to say and I appreciate the vocational. Focus targeting of LinkedIn for my B2B accounts broke response. Saying I'm super grateful for the conversion path, reporting analytics. It's helped me more times than I can count when trying to Prove the value of awareness efforts Julia's, well response. And I'll add to the thankfulness about the offline editor capabilities in Google and Microsoft ads.

13:06 Thankful for how smaller platforms work hard to support, advertisers thankful for the great industry sites. That keep us all up to date in PPC. Brett has walls goes, I'm thankful that the platform's haven't tried to completely phase-out account managers yet, but it looks like they're trying rather. They are Will rely on us to provide certain inputs. Yeah, I think in terms of the Hands-On there's going to be automation but if you switch towards doing more strategy work, there's some things that Google managers and sales rep will not be able to replicate. So there's always going to be space for Google paid search managers. I feel Julia voice response. Question to you as well saying.

13:49 I think there's something in just about every platform. My heart LinkedIn targeting so hard. I love the integration in Google, so easy to do so many things. In one place and offline, editors, I heart all offline. Editors maliciously, response. After all these years, I still have to profess my love for editor, both Google and Bing offline editing for the win. Did he goes, makes you really appreciate it. When you have to work in platforms that do not have an offline option Lawrence goes, okay, I will still say it is great. Even though I need to be a grumpy old man and Grumble about the speed of editor, after all the updates. Lately. Yeah, speed is in an issue and Boris Becker.

14:32 A crisp on saying that thankfully that usually we have ways of showing the value of our work to clients. Pretty good place to be in especially in a tough economy. Yeah. And delivers goes well said Lawrence response to question to say now, is when it gets quiet, in terms of what can we be grateful in terms of the platform? But yeah, she goes just kidding, indeed. We've had several people responding positives about the platform, but to learns continue saying, yeah. Just kidding. I am actually grateful that we have more options available to us now than ever before. It's not just Google or Microsoft. We can advertise on Spotify, take talked, which linked in so many places. Now, Curt Hennig ago response, I'm actually thankful for the constant change. With Google ads keeps my mind fresh challenged and constantly learning.

15:19 I've worked in different Industries which are very still and difficult to grow in and birds goes. That's the spirit. Learn skills learning Keeps Us Young. Young cat goes hundred percent and makers. Well, in response to cut goes. Yeah, this 100% And times 1000 his aides changes exhausting, but sharpens, the mines and let's not forget the communication skills required to educate clients and teams God goes, yes. He can feel like being a glutton for punishment with all the change of times. But ultimately, I'm very thankful for the mental sharpness required. Excellent point about calm skills. To communicate changes? Yes, you do. It really shows where you're at.

16:00 I also. Yeah, good to have a good response, and I have a gratefulness about forms. I respond saying they do keep a job, interesting. And they fire a passion in me that I didn't think I'd have for what could easily be a mundane office job. You know, we could just be mundane pencil pushers, just, yeah, just yet. Increasing bids and just yeah creating ads and what's performance but because of all the changes it really, really sparked. In us and yeah, I wish there weren't so many things to complain about, definitely, but I do think I'd be bored if there was nothing to complain about. So yeah, definitely worth thinking about that. It's good that there's always changes and Lawrence respond saying.

16:42 Yeah, never a boring week. No they never is John Kagan response, offline editor tools. May we never go back and Reps with a good sense of humor and some thick skin to deal with my crap who my grind response to Into saying that. Yeah, despite the reduction of insights over time. Google ads is still a data Rich environment. With lots of study and share with clients and pears. You give us gives another response saying I'm grateful for the creative Hub in meta. It's a fantastic tool for the connectivity between creative client and media. Ashton cock respond saying, on such a display, I'm grateful for negative keywords and placement. Exclusions also love the offline, editors and Marcus off the ability to import from Google platform support is usually pretty bad but linkedin's has actually been really helpful and we appreciate that to Robert. Brady has well response to question to say and also thankful for lead gen forms on Facebook and Linkedin. They work well and have tended to be easier to track. Judy is another answer to question 2 saying, let's be real.

17:49 I'm absolutely thankful for any platform that lets me see data and act on it. So yes, give us more data, Google. I think that's a little Wink, wink. That Dwayne Brown response in Google and paid search has not yet made it hard to track conversions, like paid social is right now, I will learn ga4, and that pain will pause. It's quite painful at the moment, isn't it? Dylan online response and I'm thankful for the abundance of Google documentation there. Is that if you stare at it long enough, it helps you understand the updates and the changes, they make also for the amount of client specific information that I can deep dive in. I was, it keeps me busy universe as well.

18:31 Gives another answer to question 2 saying, grateful for they re targeting from take over, you can do on tick, tock not available on YouTube Masthead. Yeah, this was she talked about this in previous chapters to how you can just do a takeover on. Take to organize said, I am not sure I did enjoy that but that's from a consumer point of view. Since I don't use Tick-Tock nothing, I need to worry about. And as she continues very grateful for the amount of cool stuff so you can do across Platforms. We have so many options that our broadcast for Bears just didn't have Jillian takes us on to question 3. What are you thankful for with regard to the clients or stakeholders?

19:12 You work with Rush goes, I'm thankful for wickedly. Brilliant team that I work with and stakeholders to understand that we digital marketers are the Cowboys of the Wild West internet, Drew Callen response. Being able to help Grow their business. The best is when they call with a digital issue, thinking the world is going to end. And three minutes later you can tell them, it has been taken care of. Like yeah, you seem like a bit of a magician where you can do that and that's such a cool feeling. Robert, Brady response to question, 3 saying I'm grateful for clients to acknowledge. I'm a human too and we all have difficulties and then give some Grace, Julie, voice response, time to get mushy.

19:54 I work with some of the best people in the industry, folks. Who expect Excellence, kindness and collaboration. Truly, some of the most thoughtful appreciative intelligent, folks out there, that's amazing and Boris goes, it's the best one, you enjoy clients and co-workers. And there's little to no bus kills. I feel like I'm getting there as well, I've got there with my current team so I'm very grateful for that Melissa goes. I'm thankful for clients who demand a lot out of us and keep us on our toes. Also for the clients who view us as partners one client. Told me that Alcohol makes us smarter huge compliment. Yes. Haha, delivers goes, wait. Are we in the family together?

20:35 Merkel is mCP. Or pero. I guess, we are look like, Marco and Julian vices company work together. Julie, response to question, three days. And I'm thankful to work with clients who appreciate my skills and expertise and who trusts me to create guide and Implement PPC strategy and to have the privilege to work with only decent human beings. Are those who actually care about the answer to, how are you? Yeah, exactly this who actually give you the correct answer if they're struggling, they say they're struggling or not brush. Her then goes on to response. Question 3, super thankful that my clients trust me and I've had long-standing relations with me. Also, thankful that they all are amazing, humans and I thoroughly enjoy working with them.

21:24 Lawrence response to question 3 saying, I actually have a lot of love for my Clients, all of them are really smart and challenged me to do the best I can for their brands. I really cannot begin to say how lucky I am to work with such smart kind and amazing folks oh and none of my clients are on here. So this is 100% genuine. I'm not just trying to win points, they are truly amazing, folks. Plus mod, I feel Julie a vice and thanking our her kinds on the on this platform as well. Loads of lovely thoughts, being said, about clients and that's why we keep Working with them. We don't want our jobs to be stressful and to be fair most of our runs and never told our clients always towards the platform trying to get them to do better uh Michael P gomberg. I will never not be thankful for the insane amount of trust, my internal Partners place in me or their willingness to go all in. When we see something working broke response. Question 3 saying, I'm grateful for that they trust us to do our job and well they asked solid Kitchens and collaborate. What at the end of the day, they trust us with their marketing dollars.

22:33 I cannot emphasize the trust Factor enough. I responded saying, yeah, in terms of stakeholders, I definitely have a very understanding ones. They respect when we have a thin team. So, you know, we're in recruitment mode. So if you want to join a tech company, that is doing amazing things. In terms of paid search Automation and paid social. Please check our recruitment page we're growing, but yeah. Yeah, our current stakeholders, our current clients to understand that, you know, people need to go on holiday sometimes and there if you don't get an immediate response that is fine. So, yeah, sometimes answers can't be as straightforward, especially with all the new updates and they don't judge us for that. They don't, you know, make us look like we don't know our jobs.

23:17 Well, they really are very understanding about that. Dylan, that online goes, it's taken a long time to get the hair, but I'm really thankful for the group of clients. I work with some amazing. Selling things at actually, by with personas, I consider close to myself clients. We're making improvements really matters to their business. He then continues feels good. Being able to help businesses of different sizes, and having them. Appreciate what we do or have done for them. John Kagan responding to question, three sing, without naming names in order to keep my job. I work some of the most amazing Brands and people that actually make my work enjoyable. They also help offset some of the worst clients I've ever seen.

24:00 Ooh, yeah, when you've worked with bad people, or bad companies or bad client, you really don't appreciate it. Even more the good ones. And yeah, agree with that, Julie that goes on to question for saying, what, PPC, resources? Are you thankful for? Yeah, that is the communities, the BBC resources, anywhere. I get to balancer Rush response to question. Forcing, this is a tough one grateful for all the publication's tools and Slack communities, jury, cannon goes, and everyone who helps keep the information and communities. Moving in a positive direction. Ashton clock responding echoing water. Lot of others. Have already said, I'm very thankful. What clients trust our team's challenge us to be better and are generally appreciative or / understanding of all the work that goes into a successful, PPC strategy during Brown response. Question 3, synclines It's stuck with us when things got hot and heavy out there in the streets, I never worked as hard as I did during the pandemic.

25:06 I burnt candles at both ends in my twenties. Oh, Lord, I'm glad. It seems that you're out of that. Melissa goes. Well, PBC chapter starters also, paid search org. That's a handle at paid search org and the various conferences when Brown response, support docks in answer to question for most things can be answered with a solid search. On the issue. Boris Becker goes again. PPC, chat has to be top of the list. Also grateful for all the blogs, newsletters and content creators that put so much knowledge out there. Lawrence goes, our communities only as good as the leader of our people see chat Community is what it is because of Neptune's moon. So Julie bikini, very thankful for everything she does for us other great resources.

25:52 He appreciates Optimizer, so that's opt myz. Our accuracy break and at marketing o'clock who helped keep me in the know. Those guys are funny. I'm very intelligent, I love following them and Lawrence goes off this. One made my heart melt, I do have to add the marketing, a new because when I miss PPC chat, I always listen to her podcast to catch up. So yeah, guys, catch up on the PVC chat. Roundup podcast. Julie goes seconding and his podcast. Recounts. And Ria's that Kar. Oo y, a does the written Recaps for our chance to rush goes so true.

26:36 I knew whatever I missed the chat. I listened to the recap, you do. Thank you so much. Oh, and I put a that's cartoons. Conquering all thanks and this is why I do it. I don't necessarily have, you know, like a top 10 rating or podcast or you know, hundreds and thousands of listeners per week. But For the fact that even like, the few that do have such appreciation to it and have a dependency on it, that's why I do it. That's what I'll keep on doing it. It's not for the money. As I've said earlier on, I'm financially stable, this industry really allows me to be financially stable, and really grateful for that and that's all I need from it.

27:17 Chris rains response to question 3 saying, grateful for clients that see that the efforts we do our a partnership if we generate leads they have to sell or nurture and The PPC isn't a Magic Bullet but something that gives you a shot at a success. And in our response saying, yeah, the PVC chat Community. That's what I'm grateful for in terms of resources. Sorry, is that cheating? Plus all the Publications? That keep me up-to-date in the paid search World, especially search engine land and search engine journal, and semrush. And yeah, many more embargoes cheating guilty as charged. Yeah, we're all like this community. This chat is A great resource. There's also a PPC and space chat and Industry which is a list of 225 members that Julie put together that I consistently follow.

28:08 I've made it a tweetdeck column to ensure that I catch up on any tweets that they put up with any treats that anybody from that community and that lets puts up. So very interesting way to keep up to date, Julia voice response, definitely people see chat, lots of the conference's out there and all I add meme accounts, they're funny. And also sometimes present. What's the word present? I need to figure out what that means. Going to check out a dictionary after recording. This Mariscos. I've actually signed clients off of memes. Oh my God, he's signed kinds based off his memes. Love his name's, you should follow his meet him just for the memes. Robert. Brady response, my feed need names.

28:49 I could use some more humor feed me names. I'm not going to go to 3 into what that means by crying response. Their willingness to have a eye level relationship where we're not order takers, but partners in crime and that's in response to question. 3 in regards to being thankful for clients and stakeholders, Ashton Carter, give some resources. Hair saying I'm thankful for PPC, chat, I've learned so much from this community and it's become a go-to resource. Also search engine land search engine Journal, paid search org, and Google ads. Long lists of documentation. Yeah, the Google Blog has low Of resources might grind as well. Search engine land has to look at you babe. Oh that's a nice relationship.

29:34 They've got going on there. There's also LinkedIn group Julie has shared hair with so it's linkedin.com forward slash groups forward slash four, two eight zero, eight two, two, that's a very interesting identifier. So four, two eight, zero, eight, two, two. Yeah you can find our LinkedIn, PPC chat group. Yeah, I think that's the chat. Come to an end, a very lovely, warm and fuzzy, chats changed so much appreciation for everybody. I'm so humbled by the shout out. That was made to me by Chile, by Lawrence, I rush and the others. If this is such a great Community to be a part of, I've become so much richer, not just in knowledge and confidence, but also, yeah, in my bank account, it's I can show for that. So, no looking back, they've been times. Thought, maybe I'd leave the marketing World, maybe I'll leave paid search.

30:31 But that's before I started doing, you know, the podcast and putting up the PPC live UK, which into sleeps time. Well, by the time you'll be listening it to this will be one sleep time or if you're more of a you listen to it. A few days later, you might have already passed and we would have done the last event of the year, which I'm sure went excellently. Well, Prosecco has been bought Vin spies have been born. The wines and Jen and all stops of Sutter stuff and soft drinks and you know Cokes and fantas and pizza is going to be ordered on the day so it is fresh for everybody. So if you still haven't got your ticket yet, what's going on mate? What's going on?

31:16 Check out PPC live UK.com. You'll be able to get a still get a ticket. I'll leave it right up until Thursday morning, which will be very tight because we need to give the names of Every attendee to security so that you get a pass to get in anyway, on that note, hope you found this chart useful, hope you've taken some great takeaways out of it and found. Yeah. What you want out of it, in terms of what you're grateful for hearing her in the positive tone to what we talked about if you want to share more of your gratitude, I imagine that we're going to continue actually, I'm not sure we're gonna have a Twitter spaces chat on Thursday because it Will be Thanksgiving in the u.s. So let's not promise a Twitter spaces? Chat.

32:02 Look out online. If you're on Twitter, just look at online to see if there's one, but if you're in the US, which most of the committee is in, I doubt anyone will be will have energy because you'll probably be full from all the turkey and pumpkin pies and stuff. I think there's a Thanksgiving party that's happening out in the UK on the Thursday that my friend is introduced as invited me to saying, definitely going to try and make that. So I'll be enjoying a Well, with my wonderful u.s. colleagues. So yeah, I hope you found that useful. Hope you have many things to be grateful for with, in PPC and out of PPC, for any feedback about this podcast. Please let us know.

32:42 Join us on the PBC chat, hashtag or yeah, my dams are open, you know, but tread lightly, please don't sell to me. Don't come in with cold sales. Any advice you want to hear about, you know, let me know, open to help anyone In the industry will be also be great to get all my standing a long-standing listeners and brand new listeners who have been listening for more than 30 seconds to leave a review or a rating. Just go to link tree.com so that's link2sd. Re e.com /p PC chat underscore Roundup and yeah finally remember for your campaigns and businesses to Glide smoothly there's a lot of hard work needed beneath the surface so keep your son's kicking by and speak to you next week. Week.

33:27 Week.