EP231 - What We are thankful for in PPC

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Hello, and welcome to this
week's episode of the PPC chat

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Roundup in today's episode, in
honor of Thanksgiving week,

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which is happening tomorrow by
the time that you re listening

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to this.
Yeah, we decided to have a chat

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on what we are thankful for in
PPC.

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I know we are famous for having
lots of rants about, you know,

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different platforms, different
updates, Tech issues and or

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whatnot.
But yeah, I think it's a great

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time of the year, you know.
Thanksgiving week and Christmas

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coming up to say what we're
thankful for.

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So Julia has led us in a
fantastic chat for us to be more

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positive, so if you're you've
tuned in for the Rants and the

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very animated, this is to what's
going on in the industry.

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I'm sorry, you'll be
disappointed this time, but if

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you're here for a nice, warm and
fuzzy episode, as to what is

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going well in our lives, then
yeah, sit back and enjoy.

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Hello and a warm, welcome to
this episode of the PPC chat

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Roundup a podcast where I round
up the Twitter discussions that

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happen on Tuesdays at 5 p.m.
GMT.

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I'm your host, our new and I'm
recording from my studio, Hair

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London, UK, and I use this
platform to share, not just

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expert, but also my ideas and
considered best practices about

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paid media in the direction.
The digital industry is going

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in.
So if you want to keep up to

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date with my tips and tricks in
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on the podcast that has been
called your go-to if you don't

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make it to the PPC chat live
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And even if you do then like,
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on the score, Round Up to get

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quotes and Snippets from
previous episodes, so as And

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earlier on we are having a nice
warm and fuzzy episode today

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talking about what we're
thankful for in PPC.

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So yeah, I know, rants know, you
know, Annoying Tantrums just

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yeah, looking at the bright side
of the industry which I love.

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Judy goes, hello.
Thank you for joining today.

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Yeah, since it's a holiday week
in the US on Black Friday, Cyber

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Monday week, but as well.
So people already busy enough.

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Well, you want to be talking
about what we're thankful for.

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In PPC about first how we all do
in and she's usually goes, I go

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the I'm good and definitely very
thankful for the community.

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Boris responds.
Yeah.

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Finding this community was among
the best things that happened,

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this year, whatever happens with
this bird thing, I need this to

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go on and I respond.
Yeah, he is definitely not the

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best.
I was like, you are definitely

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one of the best Among Us Boris,
because he really has been

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supporting from afar PPC, live
UK from the beginning, always,

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buying tickets even there.
Can't make it so sponsorship

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tickets.
And that means some people who

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can't afford to spend money
towards my vent, still get to

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come and it's just such a
fantastic support.

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I have not received such a
support from any other community

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I've ever been a part of.
So yeah it's a big shout out to

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that Brooke Osmond soon as well.
Joins us Brooke is a name of

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North heard in a while.
She used to join regularly but

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obviously she got really busy
and she reflects that in a tweet

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saying honestly, I'm just really
happy to be here after a major

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Major Hiatus of conflicting
meetings during this time, I've

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missed you all and yeah, Julie
response, great to have you here

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as well.
Robert Brady also joins his well

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Julie advise joins and they have
several.

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Others kind of Chanukah Lawrence
chases.

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Well, dwane Brown, I see, Fraser
Andrews, Melissa McKee joins

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this chat as well.
So some of the great, fantastic

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usuals and some people have come
back from a bit of a break as

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well before we get to the
questions.

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Julia gang goes.
This chat is For PPC,

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Professionals of all levels.
If you have anything or

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something, you want to share,
please, do we are a friendly and

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supportive Community.
Please don't be afraid to

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participate, lurkers.
And just the listeners of the

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podcast.
Of course, always welcome to

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always good to mention that.
And one would think that, yeah,

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this is the lowest barrier of
entry in terms of conversation,

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you know, saying what we're
thankful for in the industry.

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So I hope there's even a lot
more tweets that I even missed

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out on this, but yeah.
Let's get into it.

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So Julie goes.
Well we do our fair share of

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complaining and venting no doubt
we are not old - what are you

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thankful for in PPC?
In general, management goes

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thankful for Korean PPC,
thankful for Google, thankful

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for the opportunities.
I've had and the clients who put

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their faith in us.
Sarah goes, I like that.

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It's an analytic and creative
job and a lot, and a science

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Rush.
Goes grateful for an amazing

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career in PPC.
It's always a roller coaster.

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I love the learning and
learning.

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Andre learning process, Julie,
goes.

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I generally enjoy the
ever-changing nature of this Biz

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to Drew cannon.
Goes the people.

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I get to work with the clients,
I get to help the Google reps.

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I get to teach.
Yeah.

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We really need to be teaching
the Google web.

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See, we see about way.
It'll be a less frustrating

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relationship.
Frank bullet goes all three.

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You have an A+ rating on from me
for what little that say Robert

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Brady responds.
I'm thankful for A Google ads

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editor and the markets of art
editor.

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They helped me do things.
So much faster and Excel.

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I am thankful for I sell.
Yes.

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Yeah, Julie advice goes.
We're all thankful for Excel.

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Fraser Andrews goes.
Editor is a gift from the gods.

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Well, from the Google Gods, I'd
say we're goldsman singers.

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I'm thankful for audience
targeting and PPC and

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attribution modeling.
Oh wow, we got technical

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straight off the bat.
She goes.

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I'm also thankful for this PPC,
chat Group, which goes without

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Aim Boris.
Becker 8 goes that this geeky

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little thing.
I found allows me to pay the

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bills.
Welcome my own terms and have

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fun along the way.
It's constantly evolving.

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So never gets boring Lawrence
response.

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I'm very thankful that I have a
profession where I can work from

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my home office and support
Brands all around the globe,

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with their marketing efforts,
Google Microsoft, and others,

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provide great ecosystems that
gives us our employment, phrase,

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Andrews goes, hey gang.
I feel like PPC.

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Take old boxes creative.
It's for you analytical you to.

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I generally think the industry
is so broad so it really does

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capture all types of people.
Julia virus goes, thankful for

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this community, certainly PPC as
a concept, gave me a shot at the

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career.
I never even imagined it wasn't

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the only factor, of course, but
it was a game changer for me at

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a crucial time.
Robert, Brady goes.

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I'm thankful for all my friends
here, on PPC chat, who

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understand my ranting.
I'm can commiserate and support

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All work pretty hard and do hard
things.

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Jill responds.
I'm thankful for the generosity

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and kindness of the people in
our industry.

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And of course, this community
specifically, it is truly an

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honor to manage also having
flexibility to move in different

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directions, within PPC and learn
skills.

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Yeah, this community is probably
one of the most supportive ones

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I have seen out there.
Very generous, folks who are

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willing to share and help
others, pretty impressive.

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And shows, everyone does not
need to compete.

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To be successful.
A rising tide lifts all boats.

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That's a great quote there from
Lawrence Curt Hennig, goes all

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things.
That makes the job easier and

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faster, scripts, Google Sheets,
editors without them, I'd be

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buried in work.
Always wearing brown response.

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I got a job, can travel the
world and clients are mostly

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chill.
Even got asked to speak at a

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conference next summer, already
thinking about summer vacation

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travel next year.
But it's a goes, I'm thankful

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for a 20-year career.
In an industry.

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That's never boring.
Also thankful for all my PPC,

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chat friends.
So many of you have become

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friends in real life and I love
that, love it.

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Dylan response from living at
home with parents to moving into

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an apartment, then to a house
with my fiance and two dogs

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where I can work from home or
anywhere.

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PPC has taken me places a lot
quicker than I thought.

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It'd go.
It's been an awesome Journey.

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And yeah, I on some put my
answer in there because yeah,

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people see chat has been such a
great Community for me, so I

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can't not mention that I'm
grateful for this industry.

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I've had a career for 12-plus
years and that allows me to earn

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a good living.
I was speaking to my dad the

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other day and he's like I'm
hearing about all this.

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You know, economic crisis.
They're interviewing people

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saying that they can't pay the
bills.

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They're scared for the winter.
And generally I'm very grateful

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that I don't have that issue at
my bills are getting paid.

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I'm going to be paid at the end
of this week, it will cover my

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bills and my mortgage and then
Sawmill cover me being able to

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pay off my dad with all the
money that he learned me towards

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buying the house.
I am so excited for that, so I

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am grateful for this career.
It allows me to have a 9 to 5

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job.
Also a very lucrative side

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hustle already PBC live.
UK is making money is allowing

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me to have a nice extra buffer
of cash.

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In the bank, allow me to do
trips like New Orleans, which

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I'm planning for next year as
well, which are booked for next

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year.
So, I think it's a also, as

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people have said, great space
for different types of people,

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it's fantastically unique for
all types of people and talent

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types.
So, if you're creative, if your

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analytical, if you're an
introvert, if you're an

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extrovert.
If you know, if you're the kind

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of person likes doing events or
you're the kind of person who

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just wants to stay behind, you
know, a desk and you know, do

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data, Is all day long.
There's a space for you and not

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just a space, not just a stack.
Then space a space of growth for

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you.
I'll also say this industry has

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cared.
A lot of my imposter syndrome as

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I've gone along the way, where I
thought at the beginning.

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My talent wasn't, you know,
worth having.

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Because, well, if I can do it,
you know, can't be that special.

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I have found that people have
been wowed by it and they're

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rewarded me and I'm not even
talking through PVC life UK.

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I have gotten some amazingly
generous Donations through my

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buy me a coffee account that I
opened up which I don't know I'd

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ever expected that kind of
support.

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They chili I'm literally just
thought to myself.

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If you work hard and you create
something people who give you

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money for it, it's such a weird
space.

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It doesn't have thought process
that keeps coming to me.

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So yeah, I'm definitely very,
very grateful for this community

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and PPC allow me to make money
when I don't have to worry about

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economic crisis but I do feel
and my heart goes out to those

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who are.
So John Kagan response to

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question one as well.
Saying that the industry is

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recognizing the paid search and
paid social skill sets are

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similar enough to be considered
interchangeable.

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Michael come, but response,
absolutely thankful for the

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community.
Also thankful the instead of

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being Niche within marketing.
Digital is becoming seen more

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and more as just a part of
normal marketing.

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Ashton Clark.
Has he joins as well saying I'm

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thankful for this community,
which has Been nothing but

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welcoming and supportive.
I'm also thankful to be in an

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industry that challenges us to
constantly.

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Learn and improve our job is
never boring.

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And on a more tactical notes.
I'm thankful for - key words,

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love it until he goes, I can't
tell you how happy it makes me

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that there is this community
means so much to you all.

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Let's find the positives in the
platform's now.

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Question 2 what within or about
any of the platforms are you

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thankful Therefore, we have a
rush responding saying, I'm

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grateful for the amount of data
we can access to make much more

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00:12:04,500 --> 00:12:07,100
informed decisions.
Every dollar spent is about

226
00:12:07,100 --> 00:12:10,600
learning manatee, Manatee
response as much as automation

227
00:12:10,600 --> 00:12:12,300
annoys.
Me, I'm thankful for the

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00:12:12,300 --> 00:12:16,100
algorithms that power small
bidding and then yeah, we

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00:12:16,100 --> 00:12:19,500
continue with bread spread
Podolski or president of PSA

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00:12:19,500 --> 00:12:21,900
goes.
If it wasn't for PPC, I feel

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00:12:21,900 --> 00:12:24,500
like I wouldn't have as much a
purpose.

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I eat sleep and breathe.
It's so without it, there will

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be Avoid.
I'd feel like needs filling it.

234
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Also my source of income.
So for that I am so thankful,

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00:12:33,400 --> 00:12:36,300
PPC exist.
I'm also grateful for the people

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00:12:36,300 --> 00:12:39,900
who I've met that work in PPC.
We're a bunch of great people

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are saying if I do say so.
Myself Robert.

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Brady response to question to
say and I appreciate the

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00:12:44,700 --> 00:12:47,500
vocational.
Focus targeting of LinkedIn for

240
00:12:47,500 --> 00:12:51,800
my B2B accounts broke response.
Saying I'm super grateful for

241
00:12:51,800 --> 00:12:54,200
the conversion path, reporting
analytics.

242
00:12:54,200 --> 00:12:58,300
It's helped me more times than I
can count when trying to Prove

243
00:12:58,300 --> 00:13:01,600
the value of awareness efforts
Julia's, well response.

244
00:13:01,600 --> 00:13:04,100
And I'll add to the thankfulness
about the offline editor

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00:13:04,100 --> 00:13:06,500
capabilities in Google and
Microsoft ads.

246
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Thankful for how smaller
platforms work hard to support,

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advertisers thankful for the
great industry sites.

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That keep us all up to date in
PPC.

249
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Brett has walls goes, I'm
thankful that the platform's

250
00:13:20,900 --> 00:13:25,100
haven't tried to completely
phase-out account managers yet,

251
00:13:25,300 --> 00:13:27,700
but it looks like they're trying
rather.

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They are Will rely on us to
provide certain inputs.

253
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Yeah, I think in terms of the
Hands-On there's going to be

254
00:13:33,500 --> 00:13:36,600
automation but if you switch
towards doing more strategy

255
00:13:36,600 --> 00:13:40,400
work, there's some things that
Google managers and sales rep

256
00:13:40,400 --> 00:13:43,900
will not be able to replicate.
So there's always going to be

257
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space for Google paid search
managers.

258
00:13:46,100 --> 00:13:49,500
I feel Julia voice response.
Question to you as well saying.

259
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I think there's something in
just about every platform.

260
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My heart LinkedIn targeting so
hard.

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00:13:54,300 --> 00:13:57,600
I love the integration in
Google, so easy to do so many

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things.
In one place and offline,

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00:14:00,000 --> 00:14:04,500
editors, I heart all offline.
Editors maliciously, response.

264
00:14:04,600 --> 00:14:07,200
After all these years, I still
have to profess my love for

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editor, both Google and Bing
offline editing for the win.

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Did he goes, makes you really
appreciate it.

267
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When you have to work in
platforms that do not have an

268
00:14:16,400 --> 00:14:20,500
offline option Lawrence goes,
okay, I will still say it is

269
00:14:20,500 --> 00:14:23,100
great.
Even though I need to be a

270
00:14:23,100 --> 00:14:26,800
grumpy old man and Grumble about
the speed of editor, after all

271
00:14:26,800 --> 00:14:28,900
the updates.
Lately.

272
00:14:28,900 --> 00:14:32,100
Yeah, speed is in an issue and
Boris Becker.

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00:14:32,100 --> 00:14:35,100
A crisp on saying that
thankfully that usually we have

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ways of showing the value of our
work to clients.

275
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Pretty good place to be in
especially in a tough economy.

276
00:14:41,100 --> 00:14:43,200
Yeah.
And delivers goes well said

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00:14:43,800 --> 00:14:46,900
Lawrence response to question to
say now, is when it gets quiet,

278
00:14:47,100 --> 00:14:49,800
in terms of what can we be
grateful in terms of the

279
00:14:49,800 --> 00:14:51,800
platform?
But yeah, she goes just kidding,

280
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indeed.
We've had several people

281
00:14:53,500 --> 00:14:57,300
responding positives about the
platform, but to learns continue

282
00:14:57,300 --> 00:14:58,700
saying, yeah.
Just kidding.

283
00:14:58,700 --> 00:15:02,400
I am actually grateful that we
have more options available to

284
00:15:02,400 --> 00:15:04,900
us now than ever before.
It's not just Google or

285
00:15:04,900 --> 00:15:07,300
Microsoft.
We can advertise on Spotify,

286
00:15:07,500 --> 00:15:10,100
take talked, which linked in so
many places.

287
00:15:10,400 --> 00:15:13,800
Now, Curt Hennig ago response,
I'm actually thankful for the

288
00:15:13,800 --> 00:15:17,000
constant change.
With Google ads keeps my mind

289
00:15:17,000 --> 00:15:19,200
fresh challenged and constantly
learning.

290
00:15:19,500 --> 00:15:22,800
I've worked in different
Industries which are very still

291
00:15:22,800 --> 00:15:25,400
and difficult to grow in and
birds goes.

292
00:15:25,400 --> 00:15:27,800
That's the spirit.
Learn skills learning Keeps Us

293
00:15:27,800 --> 00:15:30,600
Young.
Young cat goes hundred percent

294
00:15:30,800 --> 00:15:33,200
and makers.
Well, in response to cut goes.

295
00:15:33,200 --> 00:15:37,300
Yeah, this 100% And times 1000
his aides changes exhausting,

296
00:15:37,300 --> 00:15:40,100
but sharpens, the mines and
let's not forget the

297
00:15:40,100 --> 00:15:44,300
communication skills required to
educate clients and teams God

298
00:15:44,300 --> 00:15:46,400
goes, yes.
He can feel like being a glutton

299
00:15:46,400 --> 00:15:48,900
for punishment with all the
change of times.

300
00:15:48,900 --> 00:15:51,200
But ultimately, I'm very
thankful for the mental

301
00:15:51,200 --> 00:15:54,600
sharpness required.
Excellent point about calm

302
00:15:54,600 --> 00:15:57,200
skills.
To communicate changes?

303
00:15:57,200 --> 00:16:00,200
Yes, you do.
It really shows where you're at.

304
00:16:00,200 --> 00:16:01,700
I also.
Yeah, good to have a good

305
00:16:01,700 --> 00:16:05,000
response, and I have a
gratefulness about forms.

306
00:16:05,000 --> 00:16:07,800
I respond saying they do keep a
job, interesting.

307
00:16:08,200 --> 00:16:11,300
And they fire a passion in me
that I didn't think I'd have for

308
00:16:11,300 --> 00:16:14,600
what could easily be a mundane
office job.

309
00:16:14,600 --> 00:16:18,400
You know, we could just be
mundane pencil pushers, just,

310
00:16:18,400 --> 00:16:21,500
yeah, just yet.
Increasing bids and just yeah

311
00:16:21,500 --> 00:16:24,600
creating ads and what's
performance but because of all

312
00:16:24,600 --> 00:16:27,900
the changes it really, really
sparked.

313
00:16:28,100 --> 00:16:30,900
In us and yeah, I wish there
weren't so many things to

314
00:16:30,900 --> 00:16:34,600
complain about, definitely, but
I do think I'd be bored if there

315
00:16:34,600 --> 00:16:38,300
was nothing to complain about.
So yeah, definitely worth

316
00:16:38,500 --> 00:16:40,900
thinking about that.
It's good that there's always

317
00:16:40,900 --> 00:16:42,600
changes and Lawrence respond
saying.

318
00:16:42,600 --> 00:16:46,900
Yeah, never a boring week.
No they never is John Kagan

319
00:16:46,900 --> 00:16:50,500
response, offline editor tools.
May we never go back and Reps

320
00:16:50,700 --> 00:16:54,600
with a good sense of humor and
some thick skin to deal with my

321
00:16:54,600 --> 00:16:59,100
crap who my grind response to
Into saying that.

322
00:16:59,100 --> 00:17:01,300
Yeah, despite the reduction of
insights over time.

323
00:17:01,300 --> 00:17:04,099
Google ads is still a data Rich
environment.

324
00:17:04,099 --> 00:17:08,200
With lots of study and share
with clients and pears.

325
00:17:08,700 --> 00:17:10,900
You give us gives another
response saying I'm grateful for

326
00:17:10,900 --> 00:17:14,300
the creative Hub in meta.
It's a fantastic tool for the

327
00:17:14,300 --> 00:17:17,900
connectivity between creative
client and media.

328
00:17:18,400 --> 00:17:21,000
Ashton cock respond saying, on
such a display, I'm grateful for

329
00:17:21,000 --> 00:17:24,500
negative keywords and placement.
Exclusions also love the

330
00:17:24,500 --> 00:17:27,900
offline, editors and Marcus off
the ability to import from

331
00:17:28,000 --> 00:17:30,800
Google platform support is
usually pretty bad but

332
00:17:30,800 --> 00:17:35,300
linkedin's has actually been
really helpful and we appreciate

333
00:17:35,300 --> 00:17:38,200
that to Robert.
Brady has well response to

334
00:17:38,208 --> 00:17:41,000
question to say and also
thankful for lead gen forms on

335
00:17:41,000 --> 00:17:44,300
Facebook and Linkedin.
They work well and have tended

336
00:17:44,300 --> 00:17:47,600
to be easier to track.
Judy is another answer to

337
00:17:47,608 --> 00:17:49,200
question 2 saying, let's be
real.

338
00:17:49,200 --> 00:17:53,000
I'm absolutely thankful for any
platform that lets me see data

339
00:17:53,000 --> 00:17:56,400
and act on it.
So yes, give us more data,

340
00:17:56,400 --> 00:17:58,300
Google.
I think that's a little Wink,

341
00:17:58,300 --> 00:18:00,200
wink.
That Dwayne Brown response in

342
00:18:00,200 --> 00:18:03,200
Google and paid search has not
yet made it hard to track

343
00:18:03,200 --> 00:18:07,600
conversions, like paid social is
right now, I will learn ga4, and

344
00:18:07,600 --> 00:18:11,000
that pain will pause.
It's quite painful at the

345
00:18:11,000 --> 00:18:13,700
moment, isn't it?
Dylan online response and I'm

346
00:18:13,700 --> 00:18:16,500
thankful for the abundance of
Google documentation there.

347
00:18:16,500 --> 00:18:19,900
Is that if you stare at it long
enough, it helps you understand

348
00:18:20,100 --> 00:18:24,100
the updates and the changes,
they make also for the amount of

349
00:18:24,100 --> 00:18:27,600
client specific information that
I can deep dive in.

350
00:18:28,100 --> 00:18:31,500
I was, it keeps me busy universe
as well.

351
00:18:31,500 --> 00:18:34,200
Gives another answer to question
2 saying, grateful for they re

352
00:18:34,200 --> 00:18:37,900
targeting from take over, you
can do on tick, tock not

353
00:18:37,900 --> 00:18:42,000
available on YouTube Masthead.
Yeah, this was she talked about

354
00:18:42,000 --> 00:18:46,200
this in previous chapters to how
you can just do a takeover on.

355
00:18:46,200 --> 00:18:49,500
Take to organize said, I am not
sure I did enjoy that but that's

356
00:18:49,500 --> 00:18:52,500
from a consumer point of view.
Since I don't use Tick-Tock

357
00:18:52,600 --> 00:18:55,300
nothing, I need to worry about.
And as she continues very

358
00:18:55,300 --> 00:18:57,800
grateful for the amount of cool
stuff so you can do across

359
00:18:57,900 --> 00:19:01,400
Platforms.
We have so many options that our

360
00:19:01,400 --> 00:19:06,700
broadcast for Bears just didn't
have Jillian takes us on to

361
00:19:06,700 --> 00:19:09,800
question 3.
What are you thankful for with

362
00:19:09,800 --> 00:19:12,000
regard to the clients or
stakeholders?

363
00:19:12,400 --> 00:19:15,700
You work with Rush goes, I'm
thankful for wickedly.

364
00:19:15,700 --> 00:19:19,400
Brilliant team that I work with
and stakeholders to understand

365
00:19:19,400 --> 00:19:23,900
that we digital marketers are
the Cowboys of the Wild West

366
00:19:23,900 --> 00:19:28,600
internet, Drew Callen response.
Being able to help Grow their

367
00:19:28,600 --> 00:19:30,900
business.
The best is when they call with

368
00:19:30,900 --> 00:19:33,700
a digital issue, thinking the
world is going to end.

369
00:19:34,000 --> 00:19:37,000
And three minutes later you can
tell them, it has been taken

370
00:19:37,000 --> 00:19:39,200
care of.
Like yeah, you seem like a bit

371
00:19:39,200 --> 00:19:42,800
of a magician where you can do
that and that's such a cool

372
00:19:42,800 --> 00:19:44,900
feeling.
Robert, Brady response to

373
00:19:44,908 --> 00:19:47,600
question, 3 saying I'm grateful
for clients to acknowledge.

374
00:19:47,600 --> 00:19:51,900
I'm a human too and we all have
difficulties and then give some

375
00:19:51,900 --> 00:19:54,900
Grace, Julie, voice response,
time to get mushy.

376
00:19:54,900 --> 00:19:57,800
I work with some of the best
people in the industry, folks.

377
00:19:58,000 --> 00:20:01,700
Who expect Excellence, kindness
and collaboration.

378
00:20:02,000 --> 00:20:04,300
Truly, some of the most
thoughtful appreciative

379
00:20:04,300 --> 00:20:08,100
intelligent, folks out there,
that's amazing and Boris goes,

380
00:20:08,100 --> 00:20:10,700
it's the best one, you enjoy
clients and co-workers.

381
00:20:11,000 --> 00:20:13,500
And there's little to no bus
kills.

382
00:20:13,500 --> 00:20:16,500
I feel like I'm getting there as
well, I've got there with my

383
00:20:16,500 --> 00:20:19,600
current team so I'm very
grateful for that Melissa goes.

384
00:20:19,600 --> 00:20:22,800
I'm thankful for clients who
demand a lot out of us and keep

385
00:20:22,800 --> 00:20:25,600
us on our toes.
Also for the clients who view us

386
00:20:25,600 --> 00:20:29,100
as partners one client.
Told me that Alcohol makes us

387
00:20:29,300 --> 00:20:32,000
smarter huge compliment.
Yes.

388
00:20:32,100 --> 00:20:35,200
Haha, delivers goes, wait.
Are we in the family together?

389
00:20:35,200 --> 00:20:38,500
Merkel is mCP.
Or pero.

390
00:20:38,500 --> 00:20:42,800
I guess, we are look like, Marco
and Julian vices company work

391
00:20:42,800 --> 00:20:45,000
together.
Julie, response to question,

392
00:20:45,000 --> 00:20:46,900
three days.
And I'm thankful to work with

393
00:20:46,900 --> 00:20:50,900
clients who appreciate my skills
and expertise and who trusts me

394
00:20:50,900 --> 00:20:54,900
to create guide and Implement
PPC strategy and to have the

395
00:20:54,900 --> 00:20:57,800
privilege to work with only
decent human beings.

396
00:20:57,900 --> 00:21:01,500
Are those who actually care
about the answer to, how are

397
00:21:01,500 --> 00:21:04,300
you?
Yeah, exactly this who actually

398
00:21:04,300 --> 00:21:06,800
give you the correct answer if
they're struggling, they say

399
00:21:06,800 --> 00:21:10,700
they're struggling or not brush.
Her then goes on to response.

400
00:21:10,700 --> 00:21:14,500
Question 3, super thankful that
my clients trust me and I've had

401
00:21:14,800 --> 00:21:19,600
long-standing relations with me.
Also, thankful that they all are

402
00:21:19,600 --> 00:21:23,900
amazing, humans and I thoroughly
enjoy working with them.

403
00:21:24,300 --> 00:21:27,300
Lawrence response to question 3
saying, I actually have a lot of

404
00:21:27,300 --> 00:21:31,000
love for my Clients, all of them
are really smart and challenged

405
00:21:31,000 --> 00:21:34,000
me to do the best I can for
their brands.

406
00:21:34,300 --> 00:21:37,600
I really cannot begin to say how
lucky I am to work with such

407
00:21:37,600 --> 00:21:42,200
smart kind and amazing folks oh
and none of my clients are on

408
00:21:42,200 --> 00:21:44,200
here.
So this is 100% genuine.

409
00:21:44,200 --> 00:21:47,500
I'm not just trying to win
points, they are truly amazing,

410
00:21:47,500 --> 00:21:49,600
folks.
Plus mod, I feel Julie a vice

411
00:21:50,000 --> 00:21:52,800
and thanking our her kinds on
the on this platform as well.

412
00:21:53,800 --> 00:21:57,100
Loads of lovely thoughts, being
said, about clients and that's

413
00:21:57,100 --> 00:22:00,500
why we keep Working with them.
We don't want our jobs to be

414
00:22:00,500 --> 00:22:03,700
stressful and to be fair most of
our runs and never told our

415
00:22:03,700 --> 00:22:07,200
clients always towards the
platform trying to get them to

416
00:22:07,200 --> 00:22:12,300
do better uh Michael P gomberg.
I will never not be thankful for

417
00:22:12,300 --> 00:22:15,700
the insane amount of trust, my
internal Partners place in me or

418
00:22:15,700 --> 00:22:19,800
their willingness to go all in.
When we see something working

419
00:22:20,100 --> 00:22:22,200
broke response.
Question 3 saying, I'm grateful

420
00:22:22,200 --> 00:22:27,700
for that they trust us to do our
job and well they asked solid

421
00:22:27,900 --> 00:22:31,400
Kitchens and collaborate.
What at the end of the day, they

422
00:22:31,400 --> 00:22:33,500
trust us with their marketing
dollars.

423
00:22:33,500 --> 00:22:36,700
I cannot emphasize the trust
Factor enough.

424
00:22:37,100 --> 00:22:39,200
I responded saying, yeah, in
terms of stakeholders, I

425
00:22:39,200 --> 00:22:41,700
definitely have a very
understanding ones.

426
00:22:41,700 --> 00:22:44,000
They respect when we have a thin
team.

427
00:22:44,000 --> 00:22:47,500
So, you know, we're in
recruitment mode.

428
00:22:47,500 --> 00:22:50,500
So if you want to join a tech
company, that is doing amazing

429
00:22:50,500 --> 00:22:52,200
things.
In terms of paid search

430
00:22:52,200 --> 00:22:55,400
Automation and paid social.
Please check our recruitment

431
00:22:55,400 --> 00:22:59,200
page we're growing, but yeah.
Yeah, our current stakeholders,

432
00:22:59,200 --> 00:23:01,100
our current clients to
understand that, you know,

433
00:23:01,100 --> 00:23:04,100
people need to go on holiday
sometimes and there if you don't

434
00:23:04,100 --> 00:23:06,400
get an immediate response that
is fine.

435
00:23:06,700 --> 00:23:10,200
So, yeah, sometimes answers
can't be as straightforward,

436
00:23:10,200 --> 00:23:14,200
especially with all the new
updates and they don't judge us

437
00:23:14,200 --> 00:23:15,800
for that.
They don't, you know, make us

438
00:23:15,800 --> 00:23:17,200
look like we don't know our
jobs.

439
00:23:17,200 --> 00:23:20,800
Well, they really are very
understanding about that.

440
00:23:21,100 --> 00:23:24,100
Dylan, that online goes, it's
taken a long time to get the

441
00:23:24,108 --> 00:23:26,300
hair, but I'm really thankful
for the group of clients.

442
00:23:26,300 --> 00:23:29,900
I work with some amazing.
Selling things at actually, by

443
00:23:29,900 --> 00:23:33,300
with personas, I consider close
to myself clients.

444
00:23:33,300 --> 00:23:37,100
We're making improvements really
matters to their business.

445
00:23:37,400 --> 00:23:41,400
He then continues feels good.
Being able to help businesses of

446
00:23:41,400 --> 00:23:42,800
different sizes, and having
them.

447
00:23:42,800 --> 00:23:46,500
Appreciate what we do or have
done for them.

448
00:23:47,100 --> 00:23:49,100
John Kagan responding to
question, three sing, without

449
00:23:49,100 --> 00:23:50,900
naming names in order to keep my
job.

450
00:23:50,900 --> 00:23:54,400
I work some of the most amazing
Brands and people that actually

451
00:23:54,400 --> 00:23:58,300
make my work enjoyable.
They also help offset some of

452
00:23:58,300 --> 00:24:00,600
the worst clients I've ever
seen.

453
00:24:00,700 --> 00:24:04,000
Ooh, yeah, when you've worked
with bad people, or bad

454
00:24:04,000 --> 00:24:06,400
companies or bad client, you
really don't appreciate it.

455
00:24:06,408 --> 00:24:10,500
Even more the good ones.
And yeah, agree with that, Julie

456
00:24:10,500 --> 00:24:15,700
that goes on to question for
saying, what, PPC, resources?

457
00:24:16,000 --> 00:24:20,000
Are you thankful for?
Yeah, that is the communities,

458
00:24:20,000 --> 00:24:23,000
the BBC resources, anywhere.
I get to balancer Rush response

459
00:24:23,000 --> 00:24:24,700
to question.
Forcing, this is a tough one

460
00:24:24,700 --> 00:24:28,400
grateful for all the
publication's tools and Slack

461
00:24:28,400 --> 00:24:33,000
communities, jury, cannon goes,
and everyone who helps keep the

462
00:24:33,000 --> 00:24:37,700
information and communities.
Moving in a positive direction.

463
00:24:38,600 --> 00:24:40,500
Ashton clock responding echoing
water.

464
00:24:40,500 --> 00:24:42,400
Lot of others.
Have already said, I'm very

465
00:24:42,400 --> 00:24:45,700
thankful.
What clients trust our team's

466
00:24:46,200 --> 00:24:50,200
challenge us to be better and
are generally appreciative or /

467
00:24:50,200 --> 00:24:54,400
understanding of all the work
that goes into a successful, PPC

468
00:24:54,400 --> 00:24:58,600
strategy during Brown response.
Question 3, synclines It's stuck

469
00:24:58,600 --> 00:25:02,600
with us when things got hot and
heavy out there in the streets,

470
00:25:02,900 --> 00:25:06,000
I never worked as hard as I did
during the pandemic.

471
00:25:06,000 --> 00:25:09,700
I burnt candles at both ends in
my twenties.

472
00:25:09,700 --> 00:25:12,100
Oh, Lord, I'm glad.
It seems that you're out of

473
00:25:12,100 --> 00:25:13,300
that.
Melissa goes.

474
00:25:13,300 --> 00:25:16,500
Well, PBC chapter starters also,
paid search org.

475
00:25:16,500 --> 00:25:21,000
That's a handle at paid search
org and the various conferences

476
00:25:21,100 --> 00:25:24,900
when Brown response, support
docks in answer to question for

477
00:25:24,900 --> 00:25:27,700
most things can be answered with
a solid search.

478
00:25:27,900 --> 00:25:30,400
On the issue.
Boris Becker goes again.

479
00:25:30,400 --> 00:25:32,400
PPC, chat has to be top of the
list.

480
00:25:32,400 --> 00:25:36,300
Also grateful for all the blogs,
newsletters and content creators

481
00:25:36,300 --> 00:25:39,100
that put so much knowledge out
there.

482
00:25:39,400 --> 00:25:42,600
Lawrence goes, our communities
only as good as the leader of

483
00:25:42,600 --> 00:25:47,200
our people see chat Community is
what it is because of Neptune's

484
00:25:47,200 --> 00:25:49,800
moon.
So Julie bikini, very thankful

485
00:25:50,000 --> 00:25:52,900
for everything she does for us
other great resources.

486
00:25:52,900 --> 00:25:57,700
He appreciates Optimizer, so
that's opt myz.

487
00:25:57,800 --> 00:26:02,600
Our accuracy break and at
marketing o'clock who helped

488
00:26:02,700 --> 00:26:05,300
keep me in the know.
Those guys are funny.

489
00:26:05,300 --> 00:26:09,600
I'm very intelligent, I love
following them and Lawrence goes

490
00:26:09,600 --> 00:26:11,700
off this.
One made my heart melt, I do

491
00:26:11,700 --> 00:26:16,200
have to add the marketing, a new
because when I miss PPC chat, I

492
00:26:16,200 --> 00:26:19,300
always listen to her podcast to
catch up.

493
00:26:19,300 --> 00:26:22,300
So yeah, guys, catch up on the
PVC chat.

494
00:26:22,300 --> 00:26:26,200
Roundup podcast.
Julie goes seconding and his

495
00:26:26,200 --> 00:26:27,500
podcast.
Recounts.

496
00:26:27,500 --> 00:26:33,900
And Ria's that Kar.
Oo y, a does the written Recaps

497
00:26:33,900 --> 00:26:36,600
for our chance to rush goes so
true.

498
00:26:36,600 --> 00:26:38,700
I knew whatever I missed the
chat.

499
00:26:38,700 --> 00:26:42,100
I listened to the recap, you do.
Thank you so much.

500
00:26:42,200 --> 00:26:48,500
Oh, and I put a that's cartoons.
Conquering all thanks and this

501
00:26:48,500 --> 00:26:50,800
is why I do it.
I don't necessarily have, you

502
00:26:50,800 --> 00:26:55,000
know, like a top 10 rating or
podcast or you know, hundreds

503
00:26:55,000 --> 00:26:57,000
and thousands of listeners per
week.

504
00:26:57,000 --> 00:27:00,700
But For the fact that even like,
the few that do have such

505
00:27:00,700 --> 00:27:04,600
appreciation to it and have a
dependency on it, that's why I

506
00:27:04,600 --> 00:27:06,600
do it.
That's what I'll keep on doing

507
00:27:06,600 --> 00:27:08,100
it.
It's not for the money.

508
00:27:08,100 --> 00:27:11,500
As I've said earlier on, I'm
financially stable, this

509
00:27:11,500 --> 00:27:14,200
industry really allows me to be
financially stable, and really

510
00:27:14,200 --> 00:27:17,300
grateful for that and that's all
I need from it.

511
00:27:17,800 --> 00:27:20,500
Chris rains response to question
3 saying, grateful for clients

512
00:27:20,500 --> 00:27:24,600
that see that the efforts we do
our a partnership if we generate

513
00:27:24,600 --> 00:27:28,800
leads they have to sell or
nurture and The PPC isn't a

514
00:27:28,800 --> 00:27:34,000
Magic Bullet but something that
gives you a shot at a success.

515
00:27:35,100 --> 00:27:37,500
And in our response saying,
yeah, the PVC chat Community.

516
00:27:37,500 --> 00:27:39,700
That's what I'm grateful for in
terms of resources.

517
00:27:39,700 --> 00:27:42,600
Sorry, is that cheating?
Plus all the Publications?

518
00:27:42,600 --> 00:27:45,700
That keep me up-to-date in the
paid search World, especially

519
00:27:45,700 --> 00:27:49,900
search engine land and search
engine journal, and semrush.

520
00:27:50,200 --> 00:27:54,100
And yeah, many more embargoes
cheating guilty as charged.

521
00:27:54,100 --> 00:27:56,200
Yeah, we're all like this
community.

522
00:27:56,500 --> 00:28:01,300
This chat is A great resource.
There's also a PPC and space

523
00:28:01,300 --> 00:28:06,200
chat and Industry which is a
list of 225 members that Julie

524
00:28:06,200 --> 00:28:08,900
put together that I consistently
follow.

525
00:28:08,900 --> 00:28:13,900
I've made it a tweetdeck column
to ensure that I catch up on any

526
00:28:13,900 --> 00:28:17,400
tweets that they put up with any
treats that anybody from that

527
00:28:17,400 --> 00:28:21,400
community and that lets puts up.
So very interesting way to keep

528
00:28:21,400 --> 00:28:24,400
up to date, Julia voice
response, definitely people see

529
00:28:24,400 --> 00:28:28,600
chat, lots of the conference's
out there and all I add meme

530
00:28:28,600 --> 00:28:31,900
accounts, they're funny.
And also sometimes present.

531
00:28:31,900 --> 00:28:34,700
What's the word present?
I need to figure out what that

532
00:28:34,700 --> 00:28:36,100
means.
Going to check out a dictionary

533
00:28:36,100 --> 00:28:37,900
after recording.
This Mariscos.

534
00:28:37,900 --> 00:28:40,600
I've actually signed clients off
of memes.

535
00:28:40,600 --> 00:28:43,300
Oh my God, he's signed kinds
based off his memes.

536
00:28:43,500 --> 00:28:46,000
Love his name's, you should
follow his meet him just for the

537
00:28:46,000 --> 00:28:47,000
memes.
Robert.

538
00:28:47,000 --> 00:28:49,100
Brady response, my feed need
names.

539
00:28:49,100 --> 00:28:52,600
I could use some more humor feed
me names.

540
00:28:52,900 --> 00:28:56,000
I'm not going to go to 3 into
what that means by crying

541
00:28:56,000 --> 00:28:57,900
response.
Their willingness to have a eye

542
00:28:57,900 --> 00:29:01,600
level relationship where we're
not order takers, but partners

543
00:29:01,900 --> 00:29:05,300
in crime and that's in response
to question. 3 in regards to

544
00:29:05,300 --> 00:29:09,400
being thankful for clients and
stakeholders, Ashton Carter,

545
00:29:09,400 --> 00:29:11,500
give some resources.
Hair saying I'm thankful for

546
00:29:11,500 --> 00:29:15,400
PPC, chat, I've learned so much
from this community and it's

547
00:29:15,400 --> 00:29:19,700
become a go-to resource.
Also search engine land search

548
00:29:19,700 --> 00:29:23,000
engine Journal, paid search org,
and Google ads.

549
00:29:23,100 --> 00:29:27,900
Long lists of documentation.
Yeah, the Google Blog has low Of

550
00:29:27,900 --> 00:29:31,300
resources might grind as well.
Search engine land has to look

551
00:29:31,300 --> 00:29:34,200
at you babe.
Oh that's a nice relationship.

552
00:29:34,200 --> 00:29:38,700
They've got going on there.
There's also LinkedIn group

553
00:29:38,700 --> 00:29:43,000
Julie has shared hair with so
it's linkedin.com forward slash

554
00:29:43,000 --> 00:29:47,300
groups forward slash four, two
eight zero, eight two, two,

555
00:29:47,300 --> 00:29:49,900
that's a very interesting
identifier.

556
00:29:49,900 --> 00:29:53,000
So four, two eight, zero, eight,
two, two.

557
00:29:53,300 --> 00:29:57,500
Yeah you can find our LinkedIn,
PPC chat group.

558
00:29:57,700 --> 00:30:01,500
Yeah, I think that's the chat.
Come to an end, a very lovely,

559
00:30:01,500 --> 00:30:05,600
warm and fuzzy, chats changed so
much appreciation for everybody.

560
00:30:05,600 --> 00:30:10,400
I'm so humbled by the shout out.
That was made to me by Chile, by

561
00:30:10,400 --> 00:30:13,800
Lawrence, I rush and the others.
If this is such a great

562
00:30:13,800 --> 00:30:18,400
Community to be a part of, I've
become so much richer, not just

563
00:30:18,400 --> 00:30:23,000
in knowledge and confidence, but
also, yeah, in my bank account,

564
00:30:23,000 --> 00:30:27,100
it's I can show for that.
So, no looking back, they've

565
00:30:27,100 --> 00:30:28,900
been times.
Thought, maybe I'd leave the

566
00:30:28,900 --> 00:30:31,200
marketing World, maybe I'll
leave paid search.

567
00:30:31,500 --> 00:30:35,100
But that's before I started
doing, you know, the podcast and

568
00:30:35,100 --> 00:30:39,200
putting up the PPC live UK,
which into sleeps time.

569
00:30:39,300 --> 00:30:42,000
Well, by the time you'll be
listening it to this will be one

570
00:30:42,000 --> 00:30:45,700
sleep time or if you're more of
a you listen to it.

571
00:30:45,700 --> 00:30:48,700
A few days later, you might have
already passed and we would have

572
00:30:48,700 --> 00:30:53,600
done the last event of the year,
which I'm sure went excellently.

573
00:30:53,800 --> 00:30:57,600
Well, Prosecco has been bought
Vin spies have been born.

574
00:30:57,700 --> 00:31:04,200
The wines and Jen and all stops
of Sutter stuff and soft drinks

575
00:31:04,200 --> 00:31:08,300
and you know Cokes and fantas
and pizza is going to be ordered

576
00:31:08,300 --> 00:31:10,700
on the day so it is fresh for
everybody.

577
00:31:10,700 --> 00:31:14,800
So if you still haven't got your
ticket yet, what's going on

578
00:31:14,800 --> 00:31:16,000
mate?
What's going on?

579
00:31:16,000 --> 00:31:20,500
Check out PPC live UK.com.
You'll be able to get a still

580
00:31:20,500 --> 00:31:23,100
get a ticket.
I'll leave it right up until

581
00:31:23,100 --> 00:31:26,000
Thursday morning, which will be
very tight because we need to

582
00:31:26,000 --> 00:31:30,700
give the names of Every attendee
to security so that you get a

583
00:31:30,700 --> 00:31:36,200
pass to get in anyway, on that
note, hope you found this chart

584
00:31:36,200 --> 00:31:39,900
useful, hope you've taken some
great takeaways out of it and

585
00:31:39,900 --> 00:31:40,900
found.
Yeah.

586
00:31:41,000 --> 00:31:44,200
What you want out of it, in
terms of what you're grateful

587
00:31:44,200 --> 00:31:48,500
for hearing her in the positive
tone to what we talked about if

588
00:31:48,500 --> 00:31:51,600
you want to share more of your
gratitude, I imagine that we're

589
00:31:51,600 --> 00:31:55,200
going to continue actually, I'm
not sure we're gonna have a

590
00:31:55,200 --> 00:31:58,600
Twitter spaces chat on Thursday
because it Will be Thanksgiving

591
00:31:58,600 --> 00:32:01,300
in the u.s.
So let's not promise a Twitter

592
00:32:01,300 --> 00:32:02,400
spaces?
Chat.

593
00:32:02,600 --> 00:32:04,800
Look out online.
If you're on Twitter, just look

594
00:32:04,800 --> 00:32:08,500
at online to see if there's one,
but if you're in the US, which

595
00:32:08,500 --> 00:32:13,100
most of the committee is in, I
doubt anyone will be will have

596
00:32:13,100 --> 00:32:16,200
energy because you'll probably
be full from all the turkey and

597
00:32:16,200 --> 00:32:19,900
pumpkin pies and stuff.
I think there's a Thanksgiving

598
00:32:19,900 --> 00:32:22,300
party that's happening out in
the UK on the Thursday that my

599
00:32:22,300 --> 00:32:25,000
friend is introduced as invited
me to saying, definitely going

600
00:32:25,000 --> 00:32:28,300
to try and make that.
So I'll be enjoying a Well, with

601
00:32:28,300 --> 00:32:34,100
my wonderful u.s. colleagues.
So yeah, I hope you found that

602
00:32:34,100 --> 00:32:36,500
useful.
Hope you have many things to be

603
00:32:36,500 --> 00:32:40,600
grateful for with, in PPC and
out of PPC, for any feedback

604
00:32:40,600 --> 00:32:42,800
about this podcast.
Please let us know.

605
00:32:42,800 --> 00:32:47,700
Join us on the PBC chat, hashtag
or yeah, my dams are open, you

606
00:32:47,700 --> 00:32:50,900
know, but tread lightly, please
don't sell to me.

607
00:32:50,900 --> 00:32:54,000
Don't come in with cold sales.
Any advice you want to hear

608
00:32:54,000 --> 00:32:57,900
about, you know, let me know,
open to help anyone In the

609
00:32:57,900 --> 00:33:00,500
industry will be also be great
to get all my standing a

610
00:33:00,508 --> 00:33:02,700
long-standing listeners and
brand new listeners who have

611
00:33:02,700 --> 00:33:07,000
been listening for more than 30
seconds to leave a review or a

612
00:33:07,000 --> 00:33:10,100
rating.
Just go to link tree.com so

613
00:33:10,100 --> 00:33:15,500
that's link2sd.
Re e.com /p PC chat underscore

614
00:33:15,500 --> 00:33:19,500
Roundup and yeah finally
remember for your campaigns and

615
00:33:19,500 --> 00:33:22,600
businesses to Glide smoothly
there's a lot of hard work

616
00:33:22,600 --> 00:33:26,300
needed beneath the surface so
keep your son's kicking by and

617
00:33:26,300 --> 00:33:27,800
speak to you next week.
Week.

618
00:33:27,708 --> 00:33:27,800
Week.