EP248 - Testing the New Broad Match in Google Ads

0:00 Hello, and welcome to this week's episode of the PPC chat Roundup in today's episode. We have Julie taken us on a very great topic of are prevalent of AG right now. Since it's something that Google is really pushing us to Ward's. We are going to be talking about testing the new broad match in Google ads, and she's so excited. As I am to have a special guest co-hosting with her, which is at ads. Liaison, if you are part of this PPC Community, you will know that it is. Ginny, Marvin, we're referring to there and Jenny Marvin is the add layers on Google ads liaison, you know, she works directly for Google. So this is, you know, information from the horse's mouth per se as much as she can diebold with us. Yeah.

0:45 There was a lot of conversation going on today. So this is very much going to be around up. So I'm not going to read every single tweet on every single, you know, conversation and every single thread that we shed. But yeah, I'll try to get the most of the Roundup. Of what was shed and all the amazing expert opinions of how testing broad match is for people how they're doing it, whether they're testing it, whether they're trusting it. So yeah, hope you enjoy. Hello and a warm, welcome to this episode of the PPC chat round up a podcast where I round up the Twitter discussion that happens on Tuesdays at 5 p.m.

1:28 GMT. I'm your host annual and I'm recording from my studio here in London UK. And I use this platform to share not just expert but also in my ideas and considered best practices of our paid media and the direction the digital industry is going in. So if you want to keep up to date with my tips and tricks in the industry, and get the latest on the podcast that has been called your go-to if you don't make it to the PPC chat live discussions. And even if you do then like follow Sharon Retreat on, that's right. Twitter with my handle the marketing, an ER, or join us on our LinkedIn Group, which is the PPC chat Roundup. Or if you're on Instagram, check us out at PPC, chat on the score, Round Up to get quotes and Snippets from previous episodes. So yeah, we've got Julie joined by Jeanne Marvin. Talking about, you know, testing out the new broad match in Google ads will go straight into the chat that Julie has four and Julie.

2:21 First asks Ginny, saying for those who may not know you Jimmy, please introduce yourself and Ginny goes. Hi! I'm Ginny Marvin. And my role as the ads products liaison is to act as a bridge between the advertising community and the teams at Google, working on ads, products and policies. I'm a longtime marketer and former SEL journalists. Oh, that's such engine land journalist, and yeah. Search engine land is also a very highly rated and highly qualified place for you to get your search engine news. Well yeah, search engine Google ads, search marketing news. So yeah, search engine line is a good place for that.

3:03 But before we get into the questions, as Judy says, this chat is intended for PPC, Professionals of all levels. If you have something you want to share, please, do we are Friendly and supportive Community, please don't be afraid to participate. Lurkers are of course always welcome. And as I like to add like as and podcast listeners are always welcome as well because yeah it's going to be really hard to participate in the chat. If you are just a podcast listener not just if you are very remaining prominent podcast is a listener anyway enough of me stumbling over my words let's get to Julie's words. Julie asks question 1 are you currently? I'd be running any campaigns in Google ads that are utilizing broad match. Are you exclusively using broad match? Are you using it with smart bidding? I almost feel like those are three questions, but let's see what people go with Travis respond. Same never at launch robust enough. Keyword research should provide a completely viable controlled start with exact match.

4:04 Only Google's newer exact match flexibility on covers enough, variations to add once that's maxed out from a certain Impression. Share perspective tiptoe into phrase. Debbie Norton response saying hey Julie great to be joining in on PPC, chat today. Boom question. Right off the bat and she goes, it depends currently running the brand name on Broad match, not utilizing smart campaign at the moment. JJ Lara response saying we have broad running on some campaigns. We usually run exact match with it though, to help with efficiency, we also run phrase. Smart building is essentially All We Do. Only reason we wouldn't is if we're testing something and we need a lot of specific traffic fast. Mark response saying gave up fighting it a year ago. I use broad match as standard on all new campaign, builds, PPC, Ninja Warrior, I believe, is his handle. Same using broad match with Max conversions. On most accounts freaks you out at the start, but does its job a couple of weeks into it?

5:08 Exclusions are the key. If done carefully Based on data, Not assumptions than a linear response in. Yes, I'm running campaigns in Google ads with broad match enabled, and yes, they are using smart bidding. I use it on almost all campaigns except branded and competition. Gil Gil, no response saying yes, we have. Actually started using broad match more and more. Since it has changed, we test it for top of funnel purposes, used to be terrible, but it's actually sometimes useful these days and most cases, exact is still much. Better. But broad has its time and place we then have Curt Hennig go responding to question. One saying, yes, we are definitely using broad match and only with smart bidding not exclusively though.

5:54 I think of broad match as an expansion / growth strategy serious demon response to question one as well. Saying yes, I'm using broad match but I admit I don't by default start there. And yes, I am using automated smart bidding strategies. Julie response question. One saying I do not have broad match running. Any campaigns right now. Interesting, Mark response. And I'm sorry, but Ben, you are doing a disservice to your clients Lord, loved people and their sense of entitlement BM gives you access to exclusive bidding signals. That improve tea rose. Yes, he is. Silent Google employee anyway. Who knows about that. Now the Hawkins response question once and I do use broad match. However, my usage of it has shifted away from sequestering, it in its own ad group.

6:41 With all the other Ed's added as negatives in, that ad group to just including it. In the ad group, I found that the brood ad group was hurting the known broad, interesting, she continues. I don't exclusively use broad will use either phrase or exact. For the most part, I use Smart bidding when there's enough conversions, and auto bidding with bid caps when there isn't broad. Match bakes in audiences, plus bypasses expensive, auctions and Yan our continues. A great reason to use broad pick up typos Deliver response. Yes, something similar my side. Moving away from a broad match, only add Global campaign to now integrating it with my normal campaigns.

7:24 And we have Chris Ridley responding to question one saying yes and every instant is using smart bidding the only times they are used are within campaigns that have strict audience / location targeting and extensive negative keyword lists or low. Search volume topics I have stopped using it for Brand terms now, I think that's a good strategy. Tony's our response in our thinking is that automation works best automation. So, when we use a broad match, we use tiro us with it. Then Julie takes us on to question 2 asking, if you are not currently using or testing broad match in Google ads. Why are you not using a, yes, the the reasons of why you don't test fraud match, Travis response in advertisers or brand should care about $1 in equals to X dollars out.

8:12 Above all accounting for the right margin to Define that X. I don't see a future where broad provides that control it uncovers new keyword themes like variations. But at what cost? Why not do? Keyword research for zero cost, really goes, great to see you here in this chat today. My grips won't say I have avoided using it in the past because it would show my ads against wildly relevant queries. But more recently, this has been less of an issue. PPC Ninja Warrior. On say not using broad match plus tcpa, I had named it broader mation while at Solutions 8 where I don't have solid conversion history in the account.

8:54 And then Daniel in response saying I use it on brand campaigns, but there were a lot of relative relevant terms related to the brand but not containing the brand name in the search term. So I preferred in this case to turn back to phrase match goggle, no response saying there are some situations where it Causes problems specifically, in super specific ad groups where we already know the exact term we need to appear for, for example, competitor or brand campaigns. We have Julie advice responding to question one saying. Yep, it's a really good approach when blended with audiences and I sometimes use it for lower volume campaigns. During answers, question to saying the main reason, I'm not using broad match more, is because they accounts I work on are very often low.

9:42 Version volume and I found the automated bidding just can't get into a Groove. So not try and Broad without it. You know, unless you have the budget for those kind of low volume to actually go long term actually see what the performance is going to be on long-term basis, it can be very hard Julie. Then asks Ginny are going, what are your recommendations for Council? Like this very low conversion. Volume accounts to test broad match believe that we have an answer. Their GI Ginny goes Definitely recommend using broad match with smart bidding to. So consider the conversion action. You're optimizing for be sure to tightly themed of the keywords in your ad groups and create highly relevant assets and consider using experiments to get started. Angela goes the only conversion actions my clients care about our leads and some just don't generate a lot per month. Longer consideration Cycles.

10:40 I feel like these types of accounts Are getting left behind. I do tightly themed always Chris really goes? Yeah, you've made a good point about smaller counts and longer conversion, Cycles accounts, feeling like they are being left behind, would allowing you to update. The conversion value of a conversion in Google ads with offline data more than once help with this. Anjali goes. Yeah, it's still at its core of volume issue in my opinion. And let's also be real. Lots of businesses do not have sophisticated. Tools that neatly and cleanly, export data, and Chris response to question 2 going using broad match keywords for banded terms due to already struggling to keep phrase match under control for brand.

11:25 Terms when a door deals can trigger doors for sales and cheap adores. Then there's no hope for broad match. Yeah. Interesting. Julia voice response saying, I've been very cautious and testing it. As I have lots of public sector clients and any mishaps have major consequences. Has for us. My restaurant client is a bit simpler Burger exact and burger broad are fairly safe bets. I hope so, right. Yonkers goes to some Sonny was suddenly hungry and yeah, they could start to talking about food. So let's move on to continue to talk about the PPC hair. We then have Sarah Steam and responding to question two, sane continued, there are also certain clients with household names, where broad category matches to Brand.

12:11 I still segment. Brand and non-branded and don't broad match brand or model names. Interesting strategy, never Hopkins response to a question to saying, I will share the reasons I used to not use it, and why I now do number one bad matches. Now, the matches are reasonable 80% of the time versus the 20%. They were, they are meant to waste over cost. Now I find I get cheaper exact or phrase match three brand standard. This This one isn't always a solvable. Yeah, interesting. Very strategic way of giving those answers at the response. Question to saying, I'm using the broad match for targeted, both Fuso, bottom of the funnel type Skaggs, I avoided and brand and competitors. The reason I am running Google ads in Industries, where retail is preferred, so less volume on the broad keywords, I separate the intent as transactional from a semrush though from semrush. Okay, interesting one that Kristin klock response, question to sand a big factor is climbed fed. I work mostly in B2B where companies want or need to have tighter keyword coverage.

13:21 Some also have smaller budgets and they can't afford to waste ad spend only relevant queries. So broad match isn't really a good fit in these cases, that's an issue. And when the company has an issue, the company has an issue, we then have Julie taken us on to question. Three saying what strategies have you found that work well when using or testing Broad? Good match in Google ads. Starting off. We have Mark saying, all I thought I would have to spend my life in the search query report because BM would match my ads against trash, but it hasn't been that bad. And I've been pleasantly surprised would love to know. BG Theory, preferred match type these days though he's the Godfather of PPC.

14:03 So that's Brandi Gators. And then, Julie respond saying, what types of products or services? Are you working with Brad has published some stuff on Match types. I'll link To the most recent in the recap post as well, Margo's Dolby. Great. Thank you. I'm a PPC veteran of over 15 years. All sectors. All budgets. I've seen it all. Yeah, Mark, that doesn't really say anything. What industries are you actually working with right now? Like, there's a millions of Industries you could be working with like dial it down. Anyway. Travis response to question 3, saying in my tests experiments, the only stat was significant win with broad match. Keywords was improved volume naturally. A every other meaningful metric failed. It may work for Brands willing to invest in fast or low to no returning.

14:49 Learnings. I maintain that those learnings can be profitable or break even Diana leader response saying having a big list of negative keywords in place before adopting it and in my case using maximize conversions or tcpa as smart, bidding strategies Gill, gonna respond saying, making sure you keep on top of negative keywords and structuring. Your ad groups based on top, Which you should usually do. Anyway, we'll help with account hygiene and performance, in general. And then we have doing Brown responded. Question to saying, I can see why people don't use it. I would also say, don't discount it. If you have not even tested it in the last 12 to 24 months using, it can get you scale and we have never Hopkins responding to question 3 saying I like to add broad match into one of my B or C Level campaigns.

15:39 Not my a winners and assess the quality. E of queries and cost it's worth noting. I always start a new accounts off with broad match to get data quickly and prove out which Concepts fit the budget and we have Curt Hennig guy responding to question 3 saying get conversion data first with exact and phrase to use very specific longer tail variations of keywords that have conversion data just different match type three strong use of negatives. For use them to help skill and account at same conversion. Value. And then Julie Vice response to question 3 saying audiences. It's the easiest way for me to inform the machine of what I want and shape traffic.

16:20 The way I need layer and audience with it to experiment. And if you're in a situation with a burger or drive through type term, test it, once you have some results, learns Chase response to your question. One and two saying, yes, and if you have the Right audience or audience signals, it can be very effective. I would say test small fail, small though. Not all products brands or categories are the same if we are talking Microsoft, it's a hard. No they are not ready yet and then he responds to question 2 saying with some Brands. Google does not do a good job running tests. You can find out pretty fast which big enough spends if it will work or not Chris really response.

17:02 Question 3, seen my go-to strategies, I'm Max conversions. And max conversion value with the TCP and tiro as settings. When possible the only time I'd use broad match on maximize Plex or another bit strategy is when I need to just to generate a lot of keywords data quickly for testing or for testing and he continues the rest of my strategies predicting the negative keywords before running, or using the exact and phrase match keywords to help with this. I also have a collection of negative keyword list. I applied to all of my accounts when I apply them, I tailor them to each account or campaign. I also start with a small budget and go from there, and then Dylan online response to question 3 saying, but broad match with the target, CPA is a must on some or all of my accounts audience layering with tofu, or general keywords, ad groups with all match, types included. And then, so if you log in response to question, 3 saying being even more Vigilant Vigilant, I make the fiction might mean with negative keywords using first-party data whenever possible daily checks, or to keep eye on what's going on.

18:08 Designated testing budget, if it works that great. If not, you've Spend more than you can afford and we have dwane brown responding to question. 3, saying, if we maxed out exact and phrase match Broad in its own campaign with embedded - if exact and phrase lack traffic, use broad to get scale tool ever data. We got a UK client web broad works for what they sell for. Broad Lauren says, doing your negative keyword research ahead of time. Making sure you have the right conversions action, selected setting up, audience signals all can help you be more successful out of the gate. Sarah Steelman response and it goes without saying that goals are the best first step.

18:50 But then, I agree about negatives monitoring. What can be seen in such time reports. And looking at keyword performance, Ashton clock response to question, 3, saying, larian on audiences, instead of adding them as an observation set the campaign to targeting and pair it with broad keywords also particularly useful with remarketing, lists negative keywords, Crucial to as always and yeah when Mark said yet read unlock the power of search from 2022 Ginny Marvin goes yes highly recommend reading and bookmarking this to better understand how to use broad match and that is a link. I'll provide in the show notes as well. So make sure you check that out. Tony Zara response to question 3 saying, we've learned that broad usually goes straight to Conquest Ting.

19:35 Conquest Tim is the least profitable tactic for most retailers setting up the negatives to anticipated. That is Helpful. And then Julie goes to question for saying if you're using or testing broad match in Google ads. What have your biggest challenges or frustrations? Been only five answers. I'm seeing here, but yeah, Gina gets involved in this answers as well. Travis response to question forcing seems that Google a is not as Adept at inferring intent as it claims or be has not extended this capability out to all the machine learning curve should not be so steep. That we wasted spend to make broad match work.

20:15 If getting 250 gear was faster, I'd adopt more. Well, broadly and Jimmy response to that saying if you've got specifics to share, feel free to DM me. In the meantime, the best practices Debbie laid out here are key. And there's a tweet a link to that Debbie noting shared that on a thing. She mentioned because yeah, Debbie mentioned her answers question for saying intentionally using broad match keywords in very tight ad groups ads landing page works. When they are highly targeted, that's a crust answer to question fool as well. So yeah. So that's that's the results as well and that's Debbie's also to and so yeah and Jeanne definitely agrees to that. Travis responsive, I'll review those resources and I agree with Debbie notin example, DTC soup dumpling brand broad match, keyword soup dumplings queries chicken soup, soup.

21:05 Ladles Etc landing page, dedicated to soup dumplings, Zhao Xiao long Bao and Chinese dumplings the inference. Should be Clara to Google them outputs a suggest. And as we saw oh yeah. Debbie's answered question for was intentionally. Using broad match keywords in very tight at groups ads. Landing pages works when they're highly. Targeted, Mark response question for since I've actually found it made things easier it's made campaigns builds smaller and less time consuming. As I don't have to compile. Exhaustive keyword lists Gina response, saying, glad to hear this that is the goal, more relevant Volume Plus Fide campaign structure and management load. And yeah, Chris just goes my negative keyword lists and it's just a very, very long list that I really a gift for a very, very long left than a linear response. Question forcing at the beginning, the search term report needed to be verified more frequently and more terms were added than now.

22:01 Also, a challenge was the brand campaign where even the after a period of time of constantly adding negative the said terms quickly didn't improve, and then Gives an answer to question, three, same filtering organizing and segmenting are very important with broad match. Keep removing the negative keyword specifically with automated bit strategy. Keep the structure of your campaign type to avoid budget leaks, include the keywords on the landing pages. Use intent some really great advice then she continues use transactional intent, keywords with search use commercial or more broad keywords with DSA to test. Keep the campaign separated with product types, topics and other.

22:42 Parameters. It helps when you start getting 500 plus Search terms a day. That's a good measure to have. That's a good way to like give people a proper measure of where to start looking for Julie advice response saying. Well I hate to repeat myself but Search terms and that's announced question for I can see conversions, but I need to actually verify the relevance of what I'm testing. When testing with audiences in Regional campaigns volume has been a real challenge. Alex, Nicole response saying, I feel this. We have some smaller lead gen clients and layering on audiences can be restricting. I like using audiences when I can but it isn't always feasible. Plus the amount of time it can take to gather good data for these types of clients can take.

23:28 So long testing takes time and we have Lawrence responding to question for saying, the biggest challenge is If the product or brand, name has a common word in it. Google will try and match it to everything with that term in it. This is Is why the negative work ahead of time is so important, even when using smart bidding options, KV respond saying someone at purple knew what they were up to. I bet they're SEO team had nightmares when they first started out and we have another Hopkins responding to question for saying that this isn't a broad match frustration. It's a Google ads. Frustration I want my search term data understanding what ways of searching that lead to conversions or didn't is the key of Budget to spend more on those ideas and then never continues. One of these reasons, people have become so dependent on the API tools that build on the API is that they need the obscured data for those who can't build their own solution or forward at all, it's hard to deal with the lack of data. And we have serious demon responding to question. Forcing other keywords, not seen the light of day which impact hyper targeted ads.

24:40 So if you look in response to questions, For say not knowing what else you can do to help the system. Work better for your account conversions customer list. Correct. Tracking negative keyword lists are essays decent landing pages. What else can we do to help the machine? Get it right? Julia voice response. A new sounds like you're doing everything you can. Now make sure it's a good product and yeah, so long ago, as yeah. But good, PPC, can fix everything, right? Yeah, let's not go down that black hole. I'm Julia response. Question forcing. Can we talk About broad match matching two competitors for both brand terms and non-brand terms and phrase and exact match for that matter. Can you speak to this Ginny?

25:22 Is this something on Google ads radar? It's frustrating for advertisers and Jenny response. Saying yes, I recognize this as a concern and that - sometimes only get you so far. Negative keywords is still the primary tool for addressing this, but the team is looking at this more deeply, stay tuned, Julie goes. Yeah, this is Good to hear. I have started generating competitor - lists and applying them from go now for this reason. Yeah, with each customer of yours, each Advertiser will have different competitors. So yeah, it would be really difficult. You know, it's really, really new task really coming up with those competitor names and making sure you're at them as - this is just extra work for us to live as response saying that in the public sector space. It's not as much competitors as its misinformation being able to stare searches too.

26:12 It's correct. Authentic information is extremely important and match into strange. Queries makes a big difference and containing goes, well saves, we see this almost all the time, our biggest hesitancy with Broad and that's the whole competitors matching towards matching to your own broad or an exact match exact phrase. And yeah, as Jenny said, stay tuned because as she says that she recognizes the concern and this is being worked on by the team. Yes. Let's really, really hope so. And we have Chris respond Each question, forcing the need of constantly micromanaging. The ad groups campaigns using broad match. Even one day without checking SQ. Ours can cause a big loss in budget if you're not careful, Alex, Nicole response to question forcing I've accepted my fate but I would love more reported Search terms from Google when using broad match. Google can take some Liberties when deciding intent Dylan goes. Yeah, the Search terms available in a broad match ad group compared to the other clicks receiver. Moved our sometimes, huge.

27:14 So, yeah, a lot of hidden such times they're doing Brown response. No frustrations. Broad is. Broad is Broad, and Chris goes. Yeah, that second sentence is similar to a search query. Due to see if you had Broad Street as a keyword, it brought his broad is Broad. So yeah, so drain just accepting the fate of what brood is instead of being frustrated with it. I guess that can be a good way to look at it. Did in response to question for saying, it doesn't work for every account and that first month brought I'd match will keep you super busy in the search terms report. So yeah, Barry be aware that it's all about being busy in the search terms report active response. Question for saying with the broad match, it is tough to manage with small budgets.

27:55 You got to find the right keywords without exhausting all the budgets in one campaign. That is a tough battle, especially for low budget lead gents. So finding the Right audience and conversions fast. Julie then goes on to question. Five saying, yeah, we have about 15 minutes left so let's get to this. To know you don't have. We don't have 15 minutes left of the podcast though. I will be will be rounding it. All of you will need to go to the official, PPC, chat.com to see more of the detailed question and answers that Genie gave to a lot of the questions that were shared hair. But I'll try and share some of the questions, Australia, share some of the answers that were given here as we know this is a round up. If you want the more detailed answers that Genie gave, please go to official, PPC chat.com.

28:41 But yeah let's start with what Tony Zara asks he goes we feel like this when we try and figure out the part query can take in semantics broad search, pmax search, and Esa. Is there a good framework? We can use to understand where a query flows. So that's a question asked, Jeannie didn't answer it here, but I'm sure she'll get to it at the right up. That Julie's going to do. Gil Gil. Their response saying, I'm very happy with where broad is going, but as I'm sure you know many folks want more Search terms report coverage, do you think there's any chance? Of that I imagine the short answer is going to be no, but let's see what Jeannie answers with Mark asks not about be M sorry but can Jeanne get Google as to highlight which are the 15.

29:23 Headlines on, for description lines have disapproved on our essay. Please at the moment, you have to guess, which of the 19 possibilities, has caused the disapproval, or speak to Google ads support and a question asked by actor to Jeanne. And she asks, thanks for the chat today for fresh account with no data and less sir. Each volume key words. What are the bids you would suggest and with what match type, especially in the phase of, finding the first few conversions, and now then proposes her questions by saying that? Yeah, thank you for all you do I. Number one, do restricted industry that get flagged for using audiences normally miss out on the audience, piece of broad match to can broad keywords recover faster from being posed than phrase or exact three, which is better, broad or dies. A That's a good question Sears.

30:14 Stephen gives her own question in terms of answering question. Five saying, when is exact and phrase going to just go away, I'm guessing you don't know, or are can't say, but when given the chance to us, yes, let's ask all the questions possible, Right? Alex. Nicole gives his question saying that there are lots of times when the recommended optimizations in Google recommends, trying broad match as a test is their threshold of data that it gathers before recommending. Ending that? Or is it just doing that by default? No shade, only curious Dylan online goes. Yeah, thanks for everything. Jeannie what's a hotter topic for you right now? Performance, Max or broad match? Which of these changes do you feel the community prefers? Well, Dylan, I think it's up to us to let you know, about which we prefer talking about which the Hot Topic is for us. Because yeah, all of it is important. Performance Max.

31:08 Broad match keywords GA for Less than 100 days. I think we're talking. We're looking at 90 days, ish to where we're going to be, have to be migrating from you, a completely 2ga for, so be wary of that. But yeah, on that note. Yeah Julie. Then finally says, I'm capturing everyone's questions here and we will get answers posted in the recap post. So make sure you do go to Again official PPC chat.com to see the write-up of all of Genies answering the questions and Ginny goes. Thanks and I'll respond to all of these great questions as I have time to date. Keep them coming. Thanks so much. For all the Fantastic questions and the feedback broad match has come such a long way and really appreciate hearing what's working and what can be better. So, yeah, they're going to be working on that. And on that note, we come to the end of this chat today. I'm hope you found that useful.

31:58 I don't know whether the any of those questions that people have had, are similar to the ones that you've had. And I hope some of the strategies that people have which McCauley donor strategies, that people have suggested, are the kind of things that, you know, Have that is going to be great, take away from you for you to test with broad match. It sounds like you just need a lot of negative keyword list, you need to look out for competitive. Search terms coming against that. So making sure that you add that to your - lists and yeah making sure that you have tightly themed. I've groups there's nothing like just being just dumping whatever you want to join a group. Make sure those ad groups are tightly themed and try some automated strategies with it.

32:41 It seems to be the best way that People are working with them. So, yeah, I imagine this chat, no, even imagine this chat is going to continue on Thursday, on Twitter spaces. So yeah, join, join us at 12 p.m. eastern Time. 5 p.m. GMT to continue talking about testing broad match and different ways. It can work. Yeah, if we got any feedback or any corrections about anything, I've said on head, you get in touch with me on Twitter, my handle, the marketing, a new. We have also the PPC chat Roundup podcast group on LinkedIn, so join us there. If you have anything to say about the Cause it would also be great for long-standing members and even newer members, who have listened to more than 30 seconds of the podcast to leave a rating or review to give an indication. That it's a podcast work listening. So if you go to link trader.com, /p PC chat on the score round up, it will give you the links where you can on Spotify example.

33:31 Just leave a rating out of four out of five or five out of five, you know, it'll take you seconds again. So yeah, I do very lovely announcement about PPC, live UK. We have Had our 50 event. Last week, it was really great to spend my speakers really showed our we had amazing food. It was great and the show continues to go on. So we're going to have our next event on the 25th of May. If you just go to PC live UK.com you get all the details about it for amazing speakers have been announced already. So yeah, get your early bird ticket of 17 pounds, so join us for that. We're probably going to be back in East London and would love for as many of you to join us.

34:14 So finally remember for your campaigns and businesses to Glide smoothly, there's a lot of hard work needed beneath the surface to keep his songs kicking by and speak to you next week.