EP247 - Creating Ad Creative That Drives Conversions.

0:00 Hello, and welcome to this week's episode of the PPC chat Roundup in today's episode. We have Julie taken us on a great topic of creating ad creative that drives conversions. And she's been joined by co-host. Hire fire team so that they handle higher fire team. And yeah, they're going to be talking about, you know, best way to create creatives and just a pre-warning. This is mainly about paid social creative, so like Facebook, Twitter, LinkedIn, In those kind of creative. So I'm imagining like making impactful images or video ads and those kind of craters. So yeah, it was really great. To listen to them, chat about it. I don't do paid social my bread and butter is paid search. So it was just about learning what the team at the higher fire team as well as the other experts in the community thought about the best ways to create creatives that drives conversions.

0:57 All right, hope you enjoy. Hello and a warm, welcome to this episode of the PPC Chad round up a podcast where I round up the Twitter discussion that happens on Tuesdays at 5 p.m. GMT and yes we're back to it, being 5 p.m. GMT because the clocks went ahead on Sunday Sunday evening early hours of the morning. Meaning that, yeah, we're back at it being five PNG. EMT and 12 p.m. eastern time. I'm your host, Andrew, and I'm recording from my studio here in London UK. And I use this platform to share, not just expert, but also my ideas and considered best practices about paid media and the direction, the digital industry is going in. So we want to keep up to date with my tips and tricks in the industry and get the latest on the podcast that has been called your go to if you don't make it to the PPC chat live discussions and even if you do then yeah follow me share and retweet and like on, that's right.

1:58 Twitter with my handle the Getting a new or join us on our LinkedIn group. PPC, chat, Roundup, or if you're on Instagram, why don't you check us out at PPC, chat on the score. Round Up to get courts and Snippets of our previous episodes. So we have Julie leading us on a topic about creating ad creative that drives conversions co-hosted today by the higher fire team. And yeah before we get into it really goes, please introduce yourself. So we've got to Jess at the fire team, High fire team during insane. And hey oh thanks for inviting me. Julie, I'm a longtime creative currently running a performance marketing agency fire team. That is with five other cool people on the side.

2:40 I enjoy making rings and riding my e. You see, I have no idea what. Oh, Annie you see. Is one of those kind of, like one wheel kind of vehicles that you just see a ride with a helmet on. It's so, so random things, I always, when I see people on there and I find it quite dangerous, Yeah, we are going to let me remind myself of the lady's name. It is just just at fire team. So yeah, in the hand, they handle is, is higher fire team. Yeah. So we're going to be getting some really good questions and answers today about it before we get to the questions. Julie's, PSA is usual saying that, yeah, this chat is intended for PPC, Professionals of all levels.

3:21 And if you have something you want to share, please do we are friendly and supportive, Community. Please don't be afraid to participate. Lurkers. Are of course, always welcome lurkers and listeners to the podcast. Always, always, welcome. So yeah, we'll get straight into the questions. Julie asked, are you currently running ads on social platforms if so, which ones and for what type of product or service? Are you advertising? Then? Yeah, just response. Am currently metals or Facebook and IG and Tik-Tok advertising everything from Fashion accessories to supplement, to apps to groceries, and to medical devices. Not in the same at though. Yeah, I took Gozo a lot then would love to have your take on HIPAA and Tick-Tock Jessica's home. Not sure exactly what you're looking for, but we found that Tick-Tock reps to be exceedingly, helpful in sorting out any compliance issues.

4:15 You can often send creative to them for pre-approval and yeah, actor goes, I was on the way I'm working on a hip-hop so that's HIPAA compliant products or maybe worth a look. Manage him goes. Yeah, in response to question one Facebook. G Tick-Tock on YouTube, we've been testing Twitter as well. We've been doing some e-commerce and some lead gen Dan a linear response in. I currently run ads for SAS on Facebook, IG and occasionally on LinkedIn phrase and rescue Response Team. Hey gang. Yeah. B2c and B2B content on a range of psoc channels recently, tried core for the first time the other day for Abby to be. So super open to a range of platforms.

4:56 Yes, good actor goes what is psoc and phrase. Goes a horrible. None abbreviation yet abbreviation for paid social paid social psac. Oh Frasier. Don't come with a new acronym that, nobody knows yet. Anyway Julie response to question one saying I don't have much going on social networks at the moment. Never goes but you're running a solid social Community one day. We'll look at the community task we do as the advertising. Yeah, that's great. And never sell response. Question once in Social ads, includes YouTube. So yes, Yes, I do also run LinkedIn and Facebook ads. Social isn't so much tied to specific industry as I'm finding myself. Almost exclusively doing video and visual ads.

5:40 Yeah, Julia right response, him if social includes YouTube. You can end up like a third of many budgets for me. Lots of rest, o, Public Safety, and travel that Burgos. So many people have YouTube out and it's interesting given how much of a social platform it is. Yeah, shorts is interesting, but so are live streams and other Ten shares, actor goes, what kind of visual ads are you working with? Now that goes mostly YouTube shorts. Reels LinkedIn video ads. And yeah, why not wear response to question one saying, yep, we're running paid ads for Home, Improvement services, medical luxury brands on Facebook, IG, Twitter Pinterest and testing on Tick-Tock so quite a few people doing quite a bit of Social and she continues.

6:23 Yeah, I forgot our be TBS on LinkedIn. I know the lady the person who dealt leads why at Weber forgotten her name. I think it's my be carry but yeah it is definitely a lady by forget her name Florence. Chase response to question. Wanting yes Facebook Instagram and Linkedin. I have done them in Pinterest as well in the past and I took us how we're Pinterest and B2B Lawrence, have you ever tested that learn skills you have for Pinterest? I've only done them for b2c so far for B2B, it's hard for me to take money that could go to LinkedIn and to do anything with Pinterest. Yeah. So when we think B2B, You think LinkedIn really don't we act ago? So that's an interesting Insight. It would be interesting to see, if due to all the changes that Google ads are bringing. If B2B Brands will consider it as an option, we then have dwane brown responding to question once a mostly e-comm and DTC. With a little bit of sass across Facebook, Instagram, Tick-Tock and snap people ask us to do Pinterest and usually just Pinterest.

7:23 I just cannot. I like my mental health. Julie then takes us on to question 2. Saying, do you find A particular type of AD, creative drives, the best result for the brand you work with. Does it vary by platform just then respond saying? Yeah, I think this question is a bit of a trap. I style of AD. Creative works for start of person. Some people are swayed by video. Some by means some by others by copy a healthy at account, has a diversity of creative types and a high spending account requires it due to response to that same follow-up question for you have you found any Rhyme or Reason as to What type of creative resonates? What type of audiences?

8:04 It's a good question and Jessica's. Yeah, you do have to know your audience as well. Young people gravitate towards anything more native that could be content oriented or memes, older people have been trained on infomercial so they love that camp or as-seen-on-tv style of creative phrase, Andrews response to that, same seen lots of good B recently around ugc creative testing for paid ads so Keen to try more of this Jay Because ugc Works across age groups, but people like to see themselves in an ad minus a few years. So if you're talking to 65 year olds, try a 55 year old in your ugc, Fraser goes, good to know. Amanda goes, yeah, I liked this tip down a linear response to question 2 saying static ads perform.

8:48 Well, in this video LED world and then yeah, we've got to Dylan online responded to question once and currently running social ads on Facebook and IG. Mainly e-comm account swim wear sneakers. Apparel outdoor apparel flower delivery gym equipment bedding and linen sound and audio equipment. So quite a varied one there. Actor response to question one saying you are currently I'm not directly managing social as I'm overlooking the campaigns for e-comm and SAS platforms, Facebook, Instagram, LinkedIn, and Tick-Tock personally. I will soon experiment with Pinterest Cora and Twitter quite interested. In those Julie goes I have always felt Cora was a sleeper platform. It's not massive. Volume but it can be a great performer. Yeah.

9:32 And Hector respond saying, yeah read. It can be a good one, but it has quite a lot of restrictions acorah is a good alternative. And then we have, why not Webb responded to questions. Hussein totally varies by platform and target market actor response to question one scene and YouTube as well. I'm also combining YouTube organic and YouTube paid to experiment. Learns, Chase response question to seen creative absolutely varies by platform. We have to think of the audience on that. Civic platform. When creating the ads on like surge, we are interrupting other and other activities. So we have to be thoughtful in our approach. Julia voice response to question 2 saying it varies by what the goal is and what the product actually is. But generally speaking, something fun simple and surprising, not an easy Trifecta to produce and I am very into influenza content.

10:23 Why not web response saying I've never had great luck. Getting clients to agree to the surprising. But we've been pushing the fun Factor. Julie, advice respond saying it's risky. Surprise isn't always good but it can work. And then we have never Hopkins responding to question 2 saying that I focus on Persona driven marketing. So I tend to find that matching personas to the targeting, I still can leverage works. Well actually find simple and accessibility focused content not needing sound and accounting for color blindness, does better than ceiling. So yeah, Device responds and it better have captions. If you want to reach me I hardly ever have sound on.

11:03 So remember that if middle-aged ladies is in your target demo and I think that's true. I too am the same aivalis doing telling a friend of mine. I think we should have a time where we can go to the cinema and have an option of seeing captions, because some of the way the dialogue goes sometimes, it's really fast. Sometimes it's in an accent that is hard to follow. Is hard to understand and just to know what the person Said and, you know, it can be really hard. My solution is optional glosses that has you know they the the captions in the view that you're looking at. So for those who don't want any captions, yeah, go ahead with your life and and you know, you have no glasses view. But those who wants captions, they have glasses with them. If someone comes up tonight with an idea of art that can, please kind, let me know if that's already being brought up, can you let me know, or if It's something that someone then does.

12:01 Can you please let me know because then they probably stole the idea from me. Ha ha. Anyway, so we've got wine upward responding to Julie about. Yeah, the about caption say not just middle-aged ladies captions is huge with under 40 and under 30 cars. Being some interesting, deep, dives into y, amazing and Julie goes yeah, I think it's just good sense to have them for accessibility if nothing else and for all the times when people are looking at their phones and can't have sound on Anya, it's true. Maybe. Sometimes you want to take a break from from work and you're in a crowded environment and you don't want the sound on phrase, Andrews response to question 2. Same definitely varies by platform. For me. I've recently been trying harder to challenge General ideas around creative EG running tests imagery with humans in to test if people really do engage more, when humans are involved, will keep people in Loop. Amanda response to question 2 saying in lick LinkedIn. I've had Access within add lead, forms versus sending traffic to the site, to fill out a form to collect leads. It's nice for clients with limited CRM capabilities, and Dylan online response to question 2, saying, varies by client and the ability to create the content. Unfortunately I always suggest testing a few different ad types.

13:21 So a video is usually part of that setup. And Amanda response to question 2 saying for YouTube Vertical short videos with influences, how super low cpcs in my experience and interesting. So short videos and actor does make a very fair point with Julia where he calls her I called her out or but mentions highlights. The fact that Julia has run a lot of social campaigns including twitch Julia Vice mentioned. If you can't, which as a social versus OLV, a lot of twitch too many restaurant, public sector luxury travel and actor goes. Oh, Wow. So many Juliet which is totally alien to me till now, as well as myself, would love to see your hair, your takes on it, delivers ghost, which works really well.

14:08 If you're trying to get the audience on it gaming is a no-brainer, but it's also for reaching people typically not found elsewhere actor, goes plus clothes and paid communities. Some of the amazing streamers are there in the education and edit a moment space, but adds there are quite new to me. We don't have Julie take notes on to In three asking how do you currently test ad creative in your social campaign? Does your testing method vary by platform? Yeah, just from fire. Team goes, this is a hotly debated topic. We run a testing campaign and test one creative / at set. Usually, for about a week, minimum, $100 a day, it's very expensive to get a good read on if and add works but a requirement.

14:56 And and one we have a winner we let Meta, choose the winners, after dipping them into scaling campaign. So once we have a winner, we let meta choose the winners. After duping them into scaling campaigns, she continues. There is a hidden spend that goes into actually making an ad. So we feel like we need to honor that by getting as much data as we feel comfortable spending, $500 to make an ad and cutting spend. After five dollars just doesn't make sense. Absolutely. And you device? Is response and don't get me started on Omni ads. If we're painting music, licensing, and S Ag and AC tra for talent and the social ads match with the tv ads. It had better not turn off right Dylan, online response to question 3 going, how are your testing campaign differ from your skating campaign, and will the test campaign continuously run and you're always switching out of creative for these tests, or do you pause the campaign after the test? So I actually think that is one.

15:59 Before Jess at the fire team but I'm not sure if they cut that as a question because I don't think anyone answer that unfortunately. Sorry Dylan. And we have done a linear responding to question 3. Saying, we always add at least two ad creatives in an ad set. Preferably no more than six add creators and let the algorithm choose the winners. And then why not web response to question 3 saying coming from Paid search, this is a huge pain point for us in paid social the method should be a delivery Madness. This doesn't feel as straightforward, and the reporting bass till we do A/B Testing. Sometimes within platforms, sometimes across platforms. And then gradually advice.

16:40 Goes your at this? What a mess novel Hopkins as well, goes, do outset oriented strategy instead of campaign level strategy? It will make it easier to let the budgets live at that level and never herself response to question three saying, because my social perspective is Facebook first, I like to allocate a set amount. Of budget to each variable and then allow the row as to speak. I do make sure I fucked a long-term sales at data into that equation. This means he's of service and retention. Julia voice response to question 3 saying very little creative testing production budgets and timeline, make it very challenging. So we tend to test audiences over creatives smaller, shops, take note, that was a freebie Lawrence respond saying, this is a big one audiences can make or break your champagne and your goals. I will usually work on audience before I posed them because I have seen campaigns go from Zero. To Hero really fast with just small changes to the audience. Why not web?

17:41 Respond saying SMB goals. So that small medium business. Gold actor, response question to saying absolutely yes for both it's all about looking for patterns from your past industry experience plus the type of content working on their organic. I look for this before choosing the format Platform wise Facebook, YouTube and Tick-Tock IGN Tick-Tock real style, and then we have Lawrence's himself responding to question three. Same testing can mean a lot of things understanding at a product, or category level, what resonates with customers is important, certain products, work better on the platform's then you can work on your messaging from there to fine-tune, but it is social so it will change. Julia voice response question.

18:26 3. Scene also could meta be any worse. About breaking out platforms. Let me see, reels adoption. Let me choose it. And report on it. This blending. Everything is ill. Yeah, Julie, a bikini respond, same blending. Everything is the future. Sadly. So the blending of yeah, reels the blending of the out, all the different, you know, add options on meta, others be annoying. Angela verse goes. Yeah, you're not wrong. When Julie said blending, everything is the future never respond saying. I wish these platforms didn't gate, keep behind API, Access. Yes, tools can help or coding can exist on the team, but the average user absolutely has to make some sacrifices on reporting and testing and test structuring KV responds.

19:10 Well, and quite honestly, not all programs have web conversions, that's reality. So, if I'm measuring foot traffic already in, let me use my front and a traffic effectively and then actor response to question three saying, one look for their current online presence. One, a yes, what format gets maximum Engagement one, be no competitors data to research the I växjö inner voice of the customer plus Proctor. Oh, what platforms and formats do? They consume upon create some tests as very detailed analysis as to how to test phrase, Andrews goes, very boring, basic a/b testing and platform, but would love to try other methods. Dylan online response, saying, the main way we do testing is by adding pieces of creative that have the same theme or message. But Different ad types to the same ad set then see the Performance Based on that EG single image shoe single ad collection, add hero image shoe video shoe, and they have jelly going on to question.

20:13 Forcing what is your biggest challenge or frustration? When it comes to testing ad creative in your social campaigns? A guerrilla response saying ya later chat. Hi everyone. She answers when the platform doesn't serve any or few impressions. Is chooses a winner before, it's even able to spend much of the skewing results. Right out of the gate, Julie response. We're supposed to trust the platform and its massive data that we can't fathom or access but, wow, there it is that hard when you're using it to do actual A/B Testing will respond saying, right? It's gotten better in many ways, but seems like no solutions to improve on some other frequent and necessary actions. We need to take as advertisers to get better. Results than a linear response to question force. And I did think the biggest challenge is receiving this volume of AD.

21:04 Creative to starting testing in the first place. Anjali goes. Follow-up question. For hire fire. Team, do you have a minimum number of creative assets? That you suggest or require for campaigns? And just goes, yeah, another hot-button issue. We are quality over quantity shop, and rarely see a need for more than ten pieces of creative. Even when spending over 1, Million dollars per month, one or two very good, new creative a week can get you very far. And then yeah, Jessica as well response to question for saying, determining, if an ad is a winner or loser is Step 1, most people stop there but trying to understand why and add failed or Slade is the harder task for ultimately more important. One that builds on your skills to make more winners. We do this by breaking down all the creative data attached to an ad like thumb Stop Bray, show.

22:00 Hold rate, click-through rate. Etc. There's lots. And then make edits to the ad to improve those. It's very time-consuming and you rarely get Crystal Clear answers but it's better than just throwing darts at the board blindfolded and then we have delivery of respondents question. Forcing random policy restrictions the dollars and time expense of making the creative limited results to report on. Now rather than response to question forcing random. Approvals. Because the platform thinks I'm an industry that I'm not also getting the visuals to translate across platforms. Yeah, Julie, Vice response saying, oh my God, Mark Mark climate change is not a sensitive topic and a picture of an otter is not automatically climate change.

22:46 Absolutely. So that issue about, you know, misreading what industry people are in meta and other platforms have not really figured out properly yet. Lawrence response. Question forcing real answer. Is it is not the Forms themselves. It is getting the creative from clients. Getting creative is always a pretty big hurdle especially if it is Video. Winston, Churchill once said, Perfection is the enemy of progress. Okay, interesting Winston Churchill quote, they're doing Brown response to question. 3 seen at least in Canada, some brands have caught interest audiences that work. We can test those against new creative. If we can get new creative can test new audiences even doing Broad and look-alike with USA brand.

23:28 As anything goes, Tim Halloran response to question for saying, resetting learning when I need to make edits or Test new copy, or try out a sill image for a promo or edit because pricing changes. Basically, anything that has to do with resetting learning because you want you to test. It feels like you're penalized for wanting to improve things and then, yeah. Why not web response to Lawrence as well actually saying this triggers, our answer getting budget to help. Help develop the right creatives. There is the impossible task and why we are always limited on what craters we end up with, Jillian takes us on to question five saying, are there any resources you found that help your social ad creative either inspiration and or for testing a guerrilla girls checking the ad library and browsing what brands in other verticals as well as competitors are running. Good inspiration to try something different or borrow things from Amnon competitors to see what we can apply. And stay authentic to the Brand's we advertise for Diana goes, I love watching ads for any vertical. And on any platforms, they appear on. It doesn't matter if it isn't the vertical I'm in, but I think we can find inspiration everywhere. Just on fire team, responds, saying this is tough because even, the concept of creative is important, is new enough to not have the educational base to support it. That said there are some leaders

24:58 In the space like Denny dhara and big hot Denny dhara so that d e NN e, yd ARA and been caught, so that's be ing. Hecho TT bizarre, two handles. It's also important to expose your creatives to others. If you don't have people on your team to bounce ideas off of join a community like and fox Wells, which has its own creative channel for this very purpose. Lastly, our plug our own YouTube show add Topsy live. Which that dives into performance creative in a fun way, a new live show this Friday at 1:00 p.m. eastern time so that 6 p.m. GMT and Dylan online response to question, forcing clients not having the capacity or ability to create enough content. For testing misalignment between briefing, the creative team, and what they produce.

25:49 Not always having enough budget to allocate to testing on Creative for significant results. And when Brown respond saying, yeah, 1300 plus DT He brands with links to their Facebook library and organic IG and Tick-Tock on YouTube accounts plus site URL. If we need creative ideas, first place we hit. So yeah, that is a whole look of a hundred thousand, three hundred plus Brands and the ads links to their Facebook and their library, and the things they do. And that's a link. I'll share in the show notes. So that's really interesting to see, love it out. I can't wait to filter through that in terms of resources novel response saying. In canva is the obvious winner.

26:30 I also am not above using stock creative to test ideas before investing in custom creative AI, generation tools. Also, very useful. Yeah. Yeah, generation tools. Definitely must be big in that area. Lawrence Chase response saying that. Doing lots of testing is the best teacher no better tool than testing your own Brands. A couple folks I would follow would be a guerrilla DeFazio and Danny Darrow who also give a lot of insights into Social advertising and actor goes followed all these people. So lovely people to follow XR response. Question for same. Number one, getting over the creative briefs, I collab with the creative heads and it takes a lot of time. Sometimes get the to get the desired volume to experiment with three, get the desired quality to test for. I MP important, even getting multiple hooks to test for videos.

27:24 So yeah, knowing how to test properly is very important. Donna Elena gives an answer Has to question five in terms of resources, saying, I recently got to play a little with tick-tocks creative Center when you can find trending ads for specific industry or in a specific country. Tim Halloran goes, I find suggesting Pages or known competitors and make a list then look through Page, transparency and screenshot them, break them down by copy image types. Bucket them based on feature problem-solution, Etc. That's where I'll usually start especially in on Known Industries at Villa respond saying, checking the ad library and browsing what brands in other verticals, as well as competitors are running. Good inspiration to try something different, or birth names from none competitors to see what we can apply. And stay authentic to the Brand's, we advertise for Angela, Vice response, just frantically Gathering links to share with all the creative teams where you have from the links that people are sharing today. And Julie goes, I have dropped so many tweets into the recap. Post already and yeah Julie delivers goes you an actual st. Julie, do you need, do you know that bless? Why not web response saying we have been testing a I or creative brainstorming.

28:40 It's usually just a way to trigger another idea from our team like oh not that. But what about this kind of like having an intern in the design meeting and yeah, Julie goes on to question, six saying, do you have any questions about ad creative For Hire fire team? Diana goes, is there anything that horrifies When it comes to add creative is if yes, what is that thing. And Jessica's I think when advertisers literally try to horrify you or confused you in the first three seconds because they think that makes a good hook. The viewer isn't hooked. They are confused sometimes revolted, which isn't a good lead-in to then try and sell a product.

29:20 Yeah, do not do not scare people. And in response to question. Five, actor goes spy tools to get inspiration for the ad Hooks and Ad platform metrics like video views and watch time. Dylan online goes the DTC index that Dwayne Brown put together helps a ton. Especially when looking at brands in similar Industries for copy. Especially I'll use Chad, gbt when I have writer's block on copy and a guerrilla goes, do you have a link to this resource? Want to check it out? So yeah. And that's a tear table link that he shared. I think it's the same. It's very similar. I threw 20. Wow. And it's Spilt it out by category and everything and a very interesting question from actor for the fireteam.

30:04 She asks how do you go about getting the first few creatives? When the client insists to do it in-house but takes a lot of time. And number two, she asks, how would you go about testing the fresh ads for a brand with zero online presence? I mean where do you start with? And then yeah, Jessica respond saying, we do our own creative. We don't run creative that clients make for us with A few exceptions, I think it helps to have a conversation that this is a Performance Based operation and when creative takes too long or is to polish from in-house, tweaking it hampers performance as your continues. I would also start in terms of testing fresh ads with Vera brand presence.

30:48 I will also start with reviews of the products. What are people saying that they like or they hate amplify or refute those but often if they have zero online presence and few reviews, it's a sign. It's too early for ads and they need to put in the work to build some product Market fit first. And on that note, we come to the end of our chat today. I hope you found that very useful. Taking some great takeaways about how to do add create ad creatives, that actually leads conversion. How to test and what to do, what not to do for your different audiences. If you want to continue this chat and you have more questions or answers about you know, ad creative especially for paid search.

31:28 Social, why don't you join us on Thursday at 12 p.m. eastern Time? 5 p.m. GMT on Twitter spaces while will be continuing the conversation? Yeah, if you want to have and you've only have, if you have any feedback for me or some correction or anything that has been shared, please get in touch with me on my Twitter at the marketing, a new or LinkedIn. Would you have the PPC chat round of group or we're on Instagram? As well as PPC, chat underscore Roundup. It would also be great for any long-standing or brand new listeners to The podcast a review or rating in really helps with that. Great strategy for people to realize that it's a podcast work listening to especially on the likes of Spotify way or you have to do is leave or a star rating is very easy. So if you go to link tree.com /p PC chat underscore Roundup, it will then take you to all the links that will be easily show you how to easily leave a rating or review. And also by time, you'll be listening to this, it will be two days before.

32:28 For the next PPC, live. UK where we'll be celebrating women's history month. We've got three amazing speakers. We've got some African dishes. We've got some sponsors are going to be giving some cash donations to different charities which would be fantastic. You'll be able to network with amazing PPC Minds in the industry. And yeah, amazing food and drinks alcoholic and non-alcoholic beverages. PPC, live is just an event for you to connect with. People have a lovely Friday Evening mostly Thursdays but because of you had to some announcements of train strikes. We moved it to Friday this one time, but it's going to be a fantastic way. To spend your Friday evening, hanging out with people like minded people and enjoying it in a very lovely, relaxed party environment.

33:16 So yeah, join us for the PPC party for of end, for end of March, which would be on the 31st of March on the Friday. Please still go to PC live at UK.com to get your tickets early 20s. Lb special announcement though, for Charities. If there's multiple of you that want to come, I am happy to do one ticket for all of you because I really want to encourage Charities who might be struggling with funds to go to these kind of events. So yeah please contact me at hello at PPC live UK.com just email hello at PPC live UK.com and I would love to get ya, get you guys out a ticket for multiple of you To join us.

34:00 Finally, remember for your campaigns and businesses to Glide smoothly. There's a lot of hard work needed beneath the surface so keep your swans kicking by and speak to you next week.