EP235 - PPC Holiday Wish List

0:00 Hello, and welcome to this week's episode of the PPC chat Roundup in today's episode. We have Julie taken us on a lovely, and of year appropriate topic. We're talking about PPC holiday wish list. So, yeah, hopefully your wishlist have been met, because are we talking three days before Christmas four days before Christmas? Yeah, the President should have been bought and wrapped up. But in terms of paid search what we wish for next year? Yes, maybe I think we've definitely happened. Tough time to send Google and Facebook and talk on quora, and all the different platforms are worthless of what we are wishing for 2023. So join us in this chat as we share that with you.

0:51 Hello and a warm, welcome to this episode of the PPC chat Roundup a podcast way. I round up the Twitter discussions that happen on Tuesdays at 5 p.m. GMT. I'm your host. A new and I'm recording from my studio here in London UK. And I use this platform to share not just expert but also my ideas and considered best practices about paid media and the direction the digital industry is going in. So if you want to keep up to date with my tips and tricks in the industry, and get the latest on the podcast that has been called your 02. If you don't make it to the PPC chat live discussions and even if you do then like, follow share and retweets on. That's right. Twitter with my handle the marketing, a new or join us on our LinkedIn Group, which is the PPC chat Roundup podcast.

1:32 Or if you're on Instagram, why don't you check us out at PPC, chat underscore Roundup to get quotes and Snippets from our previous episodes. So we have Julie rounding us up. I believe this will be the last chat of the year because she's taking a well-deserved holiday between Christmas and New Year, which is next week. So, yeah, I lost conversation. Chat of the year will be about PPC, holiday wish list. But as usual, she asked, how are we all doing learn skills? The final push before Q5 also been working on getting my documentation together for taxes and for 2023, the less glamorous side of small business ownership. Boris goes our taxes, don't we all love doing them go taxes.

2:12 That's why I have an accountant money very well spent Julie goes doing her kbz times with the holiday. Cutting towards us Alex Nicole goes I'm doing well and Robert. Brady has joins us as well as Dwayne Brown going it's always wear this time of years. It is quiet on the streets and busy in stores. Trying to enjoy the quiet times and Alyssa McKee as well joins us, but we'll get to that. Before we get into the questions though, she goes, this chat is intended for PPC, Professionals of all levels. If you have something you want to share, please do we are a friendly and supportive Community, please don't be afraid to Participate lurkers, as well as listeners of the podcasts are, of course, always welcome say.

2:55 Yes, welcome to this fantastic lost. Chat of the year, but let's get right into the chats because we know, holiday wish list, we want to see what platforms. We're going to be asking about Julie, asks the first question going, let's start with platforms. What is your holiday? Wish for Google? And loads of them, manage him goes, load faster. Make things easier to find fix the To Boggs and ux issues Derek Mullins response saying, not that it would ever happen but it would be cool if they opened a Futures Market to bet on the price of keywords. Akin to the financial markets. I'm not sure. I understand that. But anyway, you'll kill me as well response.

3:35 Saying, my holiday wish is that all of our clients, make a lot of money with Google ads and they end the year with warm and fuzzy feelings in their hearts for their PPC agency. Oh girl, that's sweet. Rory response and continue to improve accountability. I've noticed an increase in ownership from Google reps as of late, whether it is related to recommendations going wrong or producing deliverables on time, doesn't know PPC, Cindy response, same, my wish that Google would go back to providing options for advertisers of all skill levels were let experts managed accounts as we see fit to provide the query data match types at types Etc, to do so. So Andrew Goodman joins us, they don't Etas allow us to Performance reports on Ric elements so that we not unseen forces can optimize them.

4:27 We're struggling in an environment of worsening rowing higher CTR is forced to use one ad format that is more promising than performance. Blast-off Labs response, same restore p.m. and eem so phrase match an exact match match types to their previous Behavior, pre 2021 or provide the option for advertisers He's or agencies to select that at the keyword level and then Julia cells respond saying, where to start. I wish there were better options to serve accounts with low conversion levels and long conversions better reporting for our essays, a query or a keyword match. Feedback tool to report bad matches and teach the machines.

5:10 Yes, the machines are still learning, Ashton clock, response to that team. Better RSA reporting would be huge. Even just adding in clicks would be amazing. So we can at least get insight into CTR and we have learned Chase responding saying I have to actually that have heard over the past few months. One I would like a negative list we can manage for pmax campaigns. If we have to do a workaround that means it won't be available sometime in the future number to increase allowed asset numbers and manage in response to that saying. I know we don't want to work around but you can ask Google wrap or support to add a negative keyword list of emacs campaign and then you can edit the list in Google ads. Yeah.

5:53 Lawrence goes, you know, I am just afraid that they will stealth remove it one day since it's not technically supported. Yeah, exactly. That kind of thing. That's a workaround, it can easily remove it and Julie response to Lawrence in terms of the two things he asked for saying yes to both of these Boris Becker. Egos. All I want from Google is less volatility and dedicated stuff for btb. They were like 12 likes to that one and know in terms of volume of life. To get head. That is almost viral Julie response and it speaks to our optimism when we still with for real, actual B2B, Solutions and features, doesn't it? Melissa goes haha. I was writing blog post ten years ago called Google hits B2B and nothing has changed. Yeah.

6:35 Google. Get some more love to be to be Jim would head. Slowly goes asking Google ads to do something difficult, but high quality and maybe a bit expensive to them rather than something cheap nasty, an expensive for advertisers and we're asking, For unicorn for Christmas, Barnes goes, hey don't just Crush my dreams like that. Yes, let's not be here to crush the dreams and Lawrence goes as well saying. Yeah, my B2B clients feel very left behind by Google. And if ten years go on going with this, nothing has changed. Google. Ya. Actin clock. Respond saying my wish for Google ads is better support. I'm tired of going into meetings with our reps and getting nothing out of it other than saying no to unhelpful suggestions or sales pitches Constantly changing reps every quarter and re explaining things to them is a pain to Lawrence goes.

7:26 Yeah. You see why most people just ignore them now. I have an email template for them that I use. It's not their fault, but it does impact us a lot and Ashton goes, yeah, we're planning to meet with them less now to and agreed. I don't blame them for having to do their job. I think, the bigger issue is that Google basically views reps as an extension of their sales teams, but advertisers need them for actual Technical doing things according to Performance support. That's what we need. Sean Ellie response in a time machine option. I can go back three years. Have my key words, match to the write queries, be able to see the queries have supported that actually helps me. But if we are talking realistic, a delay in GA for until they get the ux improved.

8:10 Lord, considering we given a years support, and we still don't feel that we're ready. And the supports, the ux is not even ready for that. One year had Lead time that we got, that's wearing Alex. Nicole respond saying so many in terms of answering this question one that's a budget management more clarity into RSA asset performance. Improved search term reporting more useful interactions with Google ads reps. I could probably keep going but those are the big ones off the top of my head. And then dealer gives another answer to question. One saying, stop matching competitors names to Brand terms for my clients if your main selling. Point on fuzzing Up of matching was let the machine find the best converting terms. I guarantee a competitor ain't that since surely anyone who has run competitor campaigns.

9:00 Yes, definitely better matching wearing brown noser response to question wanting. I wish that more PMS would talk with advertisers and agencies as much as they talk with business owners. So we then go on to question 2 after our rant about Google ads. We love a good round. What is your holiday wish for Microsoft adso? PPC, Cindy goes wish for Microsoft ad, stop copying Google. And create a platform that actually competes. Many of us would invest more. Yeah. He again trying to do something that would be much more expensive for them and not necessarily, you know, no explicit proof that he will reach a real benefit for them hard to get them to do that and Melissa McKee as well. Respond saying don't force us into the Audience Network. That is a terrible move.

9:50 Yes, show us the benefits of it, but don't force it. And then Julie goes, I was about to answer question to buy had to add this for Google ads. Give us real Support options. I don't need the recommendations read to me, or support document. If I'm reaching out, I need actual assistant ring in your aggressive reps to show. Nelly response to question 2 saying, I wish Microsoft would finally get the nerve to get out of Google's Shadow. Google is upsetting a lot of advertisers SM, He's with their changes. And instead of welcoming those people to a better platform, they just Implement worse versions of Google's changes Lord. Julius wants to question 2 as well saying, get the LinkedIn data integrated already.

10:33 I could sell the hell out of advertising on Microsoft ads, if it was a combo of Bing and Linkedin Lawrence response, an easy one, connect linked into Microsoft advertising today, please? No, really. Please just do it. Also, maybe stop adopted. No Google Shady practices and be the better platform for Brands. So, yeah, a lot of this ensured bringing LinkedIn data, stop copying Google Gilbert as well as response to that same. It's already sorted linked. We have been testing some feels like targeting career rolls. Ah so girl thinks that LinkedIn data is already been linked in Microsoft advertising. Yeah I hope more people are testing that actor joins us responding to question once and I would like to learn how we can use Google ads in a more cohesive way with other channels. With more competition, High cpc's less human control, it would be harder to figure out the recipe, but we'll be looking forward to the AI and Google ads combo. Dwayne Brown response to question to say, Microsoft needs to focus on shopping ads and it's untapped growth. Potential lines also responds to Julie where Julie had answered question to st.

11:40 Get the LinkedIn data. Integrated already Lawrence goes folks already have their tag set up conversion actions and everything. Not to mention the If Dad's platform is way more user friendly than LinkedIn. So yeah, we're desperate to not need to use LinkedIn directly and to use it through Microsoft Microsoft, I hope you're listening. And then yeah, Julie takes us on to question 3, what is your holiday wish for Facebook ads over there should be a long one management goes roll out Advantage Plus shopping campaigns, to all accounts ASAP, gildner goes, we don't do Facebook ads anymore at all. I'm so glad I don't have to think about it at all. Whatever. I'm stir, fire.

12:20 Facebook, are you hearing? So on any response saying, completely new business manager. I have zero ideas, who designed a business manager, or as manager, Etc, but they clearly never had to use it. And Julie goes how about an offline Editor to might as well. Wish big Lawrence goes. I worried they would make it as bad as business manager, actually goes Fair. Yeah, if what they're doing already is anything to, you know, take from, in terms of of predictions of what they could create. Yeah, it's not good news yet. Julie response to question 3 saying I'm not doing a ton of Facebook ads right now but too glaring, issues, complete lack of support for vast majority of advertisers ridiculous to, if your accounts get hacked, you're screwed. No way to get help and certainly not in timely manner. Dwayne, Brown response.

13:12 Question 3 saying, nothing for Facebook. As I just wish the social side of the platform would die. Lord, that is Worse than Iran for Google ads. Ashton Clark response to a question to saying, seeing this mentioned already by expanding their use of LinkedIn audiences would be awesome. Also, not automatically opt-in search campaigns into the Audience Network and being able to lower bids for multimedia ads which are auto set to minus 40 percent. Anyway, Lawrence response to question 3 saying I love Facebook ads. Oh, that's news. And how they perform for my clients. The biggest issue issues, I have with Facebook ads is Their user interface is cobbled together with duct tape and zero usability in mind the other, not sure it is even possible, but their support is much worse than Google Lord. And we have Ashton responded to question. Three saying there's a, lotta LOL, but an offline editor easier, way to make bulk changes would be the number one wish Ashton continue said.

14:11 It also drives me crazy that if you edit something, this navigation will reset back to the top after making a change. So if you're editing Ads at the bottom, you have to scroll back down to edit the next one, pretty specific or minor thing, LOL, but always slows me down and he shows a screenshot of what he means. Are you guys finding the same issue as well? We then go on to question 4, what is your holiday wish for LinkedIn ads? I feel that, you know, might just be the same as what we have for Microsoft, but no Gil surprises me with this one saying, lower your cpc's, bro. Please Julie goes. I honestly think this is one of the biggest reasons that LinkedIn and Microsoft ads have not been combined.

14:53 Actually that is true. Because Microsoft ads is also famously known as they have very lower cpcs compared to LinkedIn. We then bring that together and Microsoft might consider that they will my lose their clients lose advertising spend because all of a sudden, the cpc's have to go up, Gildan goes. Yeah, you're probably 100% ride. LinkedIn is just way too lucrative from Microsoft. I'm sure that sounds. A little sarcastic to me. Anyway, I'm sorry. Question for Julie goes. I wish I could just straight-up duplicate an ad, and it would make a totally new ad and not keep it associated with the ad. I duplicated I duplicate cause I want to use it as a basis and make edits and have it.

15:37 Have its own clean data stream. Yes, that would be great. And then we have Dwayne Brown responding to question for going build. A better LinkedIn ads manager seen upgrades but it feels clunky. Key. And then show Natalie response to question forcing easy ability to edit and duplicate having to create a new lead form. Every time you want to add a field to it gets tiresome, then Julie takes us on to question five saying what is your holiday wish for Twitter ads? Starting off Gil. Gil going to goes, I am secretly loving Twitter ads. Right now. Engagement has been so high. We don't do any paid social for clients, but I always try to test on our own accounts. I have High Hopes just don't die Twitter.

16:19 Yeah, No, like Elon in fact that might be an issue Lawrence response to that saying, yeah, I have not tested Twitter yet with clients. We still have a lot of opportunity. Elsewhere at the moment, but as long as it sticks around, it could be a good spot to test and managing response to question. Five saying look-alike audience. That's all he says, look I like audiences Lawrence response question for first, though, saying what? Pretty much? Everyone is saying a better ad tooth editing duplicating creating also yoshi-p. These would be nice, and that's for Holiday, wish for LinkedIn ads. Julie then goes on to answer question. Five herself saying my holiday wish for Twitter is that it stabilizes and becomes a place where Brands want to spend money.

17:00 After that better targeting options would be super the targeting options are so odd. So, Nelly response to question. Five saying, I'd rather not get my account suspended, but let's just say better targeting options and less volatility and we have Julie techno songs with later. Question 6 saying what are your holiday Wishes for other AD platform. So the likes of tick-tock Snapchat, Pinterest Cora Reddit, Etc, girls response to the question 6 saying. Yeah, may take talk be banned make Snapchat Fade Into Obscurity May Pinterest. Finally find what it's looking for. Met Korra fix its bot problem, I may read it adds continue to be a secret weapon in my Batcave. Also no excess say something that I am thinking exactly right now she goes l, LOL your wish list is dope. Girl totally do that was such like you know lyrical flow in how he said that it was so cool.

17:59 We then have Lawrence Chase responding to question 6 saying, keep developing and look at what works for platforms and what is not support your advertisers and the brands they represent, give us alternative to the big 23 platforms out there. I am excited by Hulu, Disney Spotify and others. Yeah, lots Excited about John, Keegan response to question, five saying stop pretending your brand safe. So what that was for linking, I believe Ashton response to know. That was that was another one Twitter, maybe Twitter. Yeah, that was for Twitter because it's question for that was for LinkedIn. So, action in response to a question for in terms of the holiday wish for LinkedIn as the platform can be pretty clunky to work in.

18:43 So a better interface would be nice. Jordan Cagan gives his honest question 6, in terms of Multiple platforms. What's the issues? They're snapchatted to accept their reality? Rest need volume, Julie response to question 6. Saying I would like some platforms to gain more market share. So, their actual viable alternatives to the big to Google and Facebook and for brand safety to just be baked in, and not a constant Battle of vigilance. Oh, wow. We've got, I think two more questions. Julie goes, what is your holiday wish for the PPC industry that we keep speaking out for me? Anyway that we keep speaking out in these kind of ways. As to, where's Pratt platform can do better that they're more viable challenges to the big 23.

19:29 So, the Google, the Facebook, who's the biggest one, who's the third biggest crop in length? It is a little bit third, biggest one in CPC levels. Anyway, and Drew magary response to question seven saying, for people across marketing teams to see others as potential collaborators and not open it, absolutely break down the silos, break down the silos. If I was a protest in my virtual purse testing world with a with a banner that will be what I'll be printing out, break down the silos girl responds to that saying. I wish that the Apple search engine will become a real thing and then Apple search ads will become a real thing. Yeah, there was a little bit, talk about that.

20:10 Paco and Banuelos response. Give us back all Search terms. Yes, all of it. I love that as well. Actor response to question six saying, Here, I would say, I will explore opportunities to stop relying solely on Google and Facebook. I'm looking into native as well and out brain tabula, Samantha Gemini Etc. Would be some of the names to question. Seven John Keegan response as a set uniform standards. All Pros should meet to weed out the hacks and the scammers. Absolutely Julie response, question 17. I wish that more people shared information, that was helpful and in contacts, rather, Than that all the just do this.

20:50 Look how I'm killing it. Contents. Yes, the whole hundred percent, you know, volume increase when it's literally going from like four clicks to eight clicks through know. It's Chanel a response to question 17. I wish at some point platforms will actually listen to the industry as a whole make meaningful changes to their platforms that help advertisers. And most of all, bring back support seemed like the most consistent response today. Yeah. Bring back support and just listen to this chat. This chat Already. There we are very active, at least on a weekly basis, if not every day. Like, some people last question of the day, I want to get this to this one. What is your holiday? Wish, for the PPC, chat community and I love it.

21:31 This is how it going. Let's just get feedback in terms of how I can help you better love that from Julie, Gil. Gonna respond saying, I wish low cpc's high, CTR them, several months of mulled wine for everyone. This Chris love that from girl. We have a Lawrence responding. To question, seven saying, Gil, mentioned this already, but Apple search, it will be a real competitor to Google right out of the gate, and we'll change the game, all those phones and computers that Apple has in the market. Yes, absolutely. They have Prime product ready for Apple search, to get going at a response to question seven as well, saying to still exist in the coming years. I know PPC would not completely disappear.

22:12 But we'll certainly evolved. I would like to be in the favor of advertisers. Absolutely. Julie response to question 18. I wish you all happiness, joy, peace, and good health, this holiday season. And for those, for whom this time of year is difficult. I see you and you are in my heart. And yeah, Glenn goes, hope you have a wonderful holiday with your loved ones. Julie goes. Thank you, wishing you the same. So yeah, this is pretty much less wish happiness to all of us during Brown response to this question 7 that people stop giving away free works like account, reviews and audits, everyone raises their rates. There is a reason why the it's don't work for free. Yeah. When Brown responds more people join in throughout the year and see how amazing it is.

22:56 So that's the wish for the community that we continue to grow last two actor. A Lawrence admitted, maybe Melissa. I would love to her it and their Lords goes. As you get older, you really appreciate a healthy body. My wish is for folks to be healthy and happy this way. They can join in on the weekly discussions where we all try and help each other grow. Whether that is being a Building a big agency, active response. Be awesome, guys. You are all amazing. I wish that all of you get what you are trying to achieve, maybe happiness, love family, friends, wealth skills, life or whatever. Yes, may we all achieve that Melissa goes.

23:36 Wishing all of my PPC chat, a wonderful holiday with great rowers. I'm just wishing you all a wonderful holiday. Don't worry about the world, as don't worry about the budget trust that your 12 months of hard work. Work. You know, you trust that that has paid off you deserve the one or two weeks that you're going to get off and yeah, eat as many delicious foods that you like whether it's turkey or not turkey or pudding or roast potatoes parsnips, and all that kind of trimmings, I'm gonna love that. So yeah, thank you for joining us in 2022. Hope you have a fantastic holiday and will speak to you. And not next week will be speaking to you in 2023, but yeah, my usual sign of, I hope you've taken some great tips.

24:19 Ways in terms of this format of the chat, this will be our last one of the year, but we will be having the Twitter spaces chat on Thursday. So, yeah, join us for that, two days before Christmas. If you want to chat about your wish list with the I did you lie will be on there as well, for any feedback about the podcast or some corrections. And anything that has been said, do you get in touch with me? My DMs are tentatively open. No sales. DMS, please. But yeah, get in touch with me on at the marketing and you Or LinkedIn. You know, just contact me on a Pneumatic bowler, but we also have the PPC chat Roundup podcast groups to join us there as well for any long standing on short-term members.

24:59 Yeah, will be great to get a review or rating. Just go to link tree.com /p PC, chat on this called Roundup and on the likes of Spotify, it takes seconds to leave a rating. Finally, remember for your campaigns and businesses to Glide smoothly. There's a lot of hard work needed beneath the surface. So So yeah, keep your swans kicking, but maybe not so much in the coming couple of weeks, enjoy your couple of weeks of Holiday by and speak to you in the new year.