EP235 - PPC Holiday Wish List

1
00:00:00,200 --> 00:00:03,400
Hello, and welcome to this
week's episode of the PPC chat

2
00:00:03,400 --> 00:00:07,300
Roundup in today's episode.
We have Julie taken us on a

3
00:00:07,300 --> 00:00:10,500
lovely, and of year appropriate
topic.

4
00:00:10,500 --> 00:00:13,500
We're talking about PPC holiday
wish list.

5
00:00:13,500 --> 00:00:17,500
So, yeah, hopefully your
wishlist have been met, because

6
00:00:17,500 --> 00:00:20,100
are we talking three days before
Christmas four days before

7
00:00:20,100 --> 00:00:22,100
Christmas?
Yeah, the President should have

8
00:00:22,100 --> 00:00:26,100
been bought and wrapped up.
But in terms of paid search what

9
00:00:26,100 --> 00:00:28,900
we wish for next year?
Yes, maybe I think we've

10
00:00:28,900 --> 00:00:31,900
definitely happened.
Tough time to send Google and

11
00:00:31,900 --> 00:00:35,500
Facebook and talk on quora, and
all the different platforms are

12
00:00:35,500 --> 00:00:38,900
worthless of what we are wishing
for 2023.

13
00:00:38,900 --> 00:00:41,700
So join us in this chat as we
share that with you.

14
00:00:51,100 --> 00:00:54,200
Hello and a warm, welcome to
this episode of the PPC chat

15
00:00:54,200 --> 00:00:56,700
Roundup a podcast way.
I round up the Twitter

16
00:00:56,700 --> 00:00:59,500
discussions that happen on
Tuesdays at 5 p.m.

17
00:00:59,500 --> 00:01:01,100
GMT.
I'm your host.

18
00:01:01,100 --> 00:01:04,300
A new and I'm recording from my
studio here in London UK.

19
00:01:04,500 --> 00:01:07,700
And I use this platform to share
not just expert but also my

20
00:01:07,700 --> 00:01:10,900
ideas and considered best
practices about paid media and

21
00:01:10,900 --> 00:01:13,600
the direction the digital
industry is going in.

22
00:01:13,900 --> 00:01:16,100
So if you want to keep up to
date with my tips and tricks in

23
00:01:16,100 --> 00:01:18,900
the industry, and get the latest
on the podcast that has been

24
00:01:18,900 --> 00:01:21,800
called your 02.
If you don't make it to the PPC

25
00:01:21,800 --> 00:01:24,700
chat live discussions and even
if you do then like, follow

26
00:01:24,700 --> 00:01:26,200
share and retweets on.
That's right.

27
00:01:26,200 --> 00:01:29,300
Twitter with my handle the
marketing, a new or join us on

28
00:01:29,300 --> 00:01:32,400
our LinkedIn Group, which is the
PPC chat Roundup podcast.

29
00:01:32,400 --> 00:01:35,200
Or if you're on Instagram, why
don't you check us out at PPC,

30
00:01:35,200 --> 00:01:38,800
chat underscore Roundup to get
quotes and Snippets from our

31
00:01:38,800 --> 00:01:42,100
previous episodes.
So we have Julie rounding us up.

32
00:01:42,100 --> 00:01:44,800
I believe this will be the last
chat of the year because she's

33
00:01:44,800 --> 00:01:48,300
taking a well-deserved holiday
between Christmas and New Year,

34
00:01:48,300 --> 00:01:51,500
which is next week.
So, yeah, I lost conversation.

35
00:01:51,500 --> 00:01:55,200
Chat of the year will be about
PPC, holiday wish list.

36
00:01:55,200 --> 00:01:58,500
But as usual, she asked, how are
we all doing learn skills?

37
00:01:58,500 --> 00:02:01,800
The final push before Q5 also
been working on getting my

38
00:02:01,800 --> 00:02:06,400
documentation together for taxes
and for 2023, the less glamorous

39
00:02:06,400 --> 00:02:09,000
side of small business
ownership.

40
00:02:09,000 --> 00:02:12,800
Boris goes our taxes, don't we
all love doing them go taxes.

41
00:02:12,800 --> 00:02:16,800
That's why I have an accountant
money very well spent Julie goes

42
00:02:16,800 --> 00:02:19,300
doing her kbz times with the
holiday.

43
00:02:19,500 --> 00:02:24,100
Cutting towards us Alex Nicole
goes I'm doing well and Robert.

44
00:02:24,100 --> 00:02:27,200
Brady has joins us as well as
Dwayne Brown going it's always

45
00:02:27,200 --> 00:02:29,900
wear this time of years.
It is quiet on the streets and

46
00:02:29,900 --> 00:02:33,800
busy in stores.
Trying to enjoy the quiet times

47
00:02:33,800 --> 00:02:37,600
and Alyssa McKee as well joins
us, but we'll get to that.

48
00:02:37,600 --> 00:02:40,900
Before we get into the questions
though, she goes, this chat is

49
00:02:40,900 --> 00:02:43,400
intended for PPC, Professionals
of all levels.

50
00:02:43,700 --> 00:02:46,300
If you have something you want
to share, please do we are a

51
00:02:46,300 --> 00:02:48,800
friendly and supportive
Community, please don't be

52
00:02:48,800 --> 00:02:52,400
afraid to Participate lurkers,
as well as listeners of the

53
00:02:52,400 --> 00:02:55,800
podcasts are, of course, always
welcome say.

54
00:02:55,800 --> 00:02:58,500
Yes, welcome to this fantastic
lost.

55
00:02:58,500 --> 00:03:01,900
Chat of the year, but let's get
right into the chats because we

56
00:03:01,900 --> 00:03:05,000
know, holiday wish list, we want
to see what platforms.

57
00:03:05,000 --> 00:03:08,200
We're going to be asking about
Julie, asks the first question

58
00:03:08,200 --> 00:03:10,500
going, let's start with
platforms.

59
00:03:10,500 --> 00:03:13,100
What is your holiday?
Wish for Google?

60
00:03:13,300 --> 00:03:17,000
And loads of them, manage him
goes, load faster.

61
00:03:17,000 --> 00:03:22,800
Make things easier to find fix
the To Boggs and ux issues Derek

62
00:03:22,800 --> 00:03:25,700
Mullins response saying, not
that it would ever happen but it

63
00:03:25,700 --> 00:03:29,300
would be cool if they opened a
Futures Market to bet on the

64
00:03:29,300 --> 00:03:32,300
price of keywords.
Akin to the financial markets.

65
00:03:32,900 --> 00:03:34,000
I'm not sure.
I understand that.

66
00:03:34,000 --> 00:03:35,900
But anyway, you'll kill me as
well response.

67
00:03:35,900 --> 00:03:39,000
Saying, my holiday wish is that
all of our clients, make a lot

68
00:03:39,000 --> 00:03:42,900
of money with Google ads and
they end the year with warm and

69
00:03:42,900 --> 00:03:47,000
fuzzy feelings in their hearts
for their PPC agency.

70
00:03:47,000 --> 00:03:51,200
Oh girl, that's sweet.
Rory response and continue to

71
00:03:51,200 --> 00:03:53,700
improve accountability.
I've noticed an increase in

72
00:03:53,700 --> 00:03:57,700
ownership from Google reps as of
late, whether it is related to

73
00:03:57,700 --> 00:04:01,700
recommendations going wrong or
producing deliverables on time,

74
00:04:01,800 --> 00:04:05,000
doesn't know PPC, Cindy
response, same, my wish that

75
00:04:05,000 --> 00:04:07,100
Google would go back to
providing options for

76
00:04:07,100 --> 00:04:10,500
advertisers of all skill levels
were let experts managed

77
00:04:10,500 --> 00:04:13,800
accounts as we see fit to
provide the query data match

78
00:04:13,800 --> 00:04:18,399
types at types Etc, to do so.
So Andrew Goodman joins us, they

79
00:04:18,399 --> 00:04:23,600
don't Etas allow us to
Performance reports on Ric

80
00:04:23,600 --> 00:04:27,400
elements so that we not unseen
forces can optimize them.

81
00:04:27,500 --> 00:04:30,800
We're struggling in an
environment of worsening rowing

82
00:04:30,800 --> 00:04:35,900
higher CTR is forced to use one
ad format that is more promising

83
00:04:35,900 --> 00:04:39,800
than performance.
Blast-off Labs response, same

84
00:04:40,000 --> 00:04:43,900
restore p.m. and eem so phrase
match an exact match match types

85
00:04:43,900 --> 00:04:48,300
to their previous Behavior, pre
2021 or provide the option for

86
00:04:48,300 --> 00:04:52,800
advertisers He's or agencies to
select that at the keyword level

87
00:04:53,200 --> 00:04:55,600
and then Julia cells respond
saying, where to start.

88
00:04:55,600 --> 00:04:59,000
I wish there were better options
to serve accounts with low

89
00:04:59,000 --> 00:05:03,200
conversion levels and long
conversions better reporting for

90
00:05:03,200 --> 00:05:06,200
our essays, a query or a keyword
match.

91
00:05:06,200 --> 00:05:10,500
Feedback tool to report bad
matches and teach the machines.

92
00:05:10,500 --> 00:05:13,900
Yes, the machines are still
learning, Ashton clock, response

93
00:05:13,900 --> 00:05:16,100
to that team.
Better RSA reporting would be

94
00:05:16,100 --> 00:05:18,700
huge.
Even just adding in clicks would

95
00:05:18,700 --> 00:05:21,400
be amazing.
So we can at least get insight

96
00:05:21,400 --> 00:05:25,300
into CTR and we have learned
Chase responding saying I have

97
00:05:25,300 --> 00:05:28,400
to actually that have heard over
the past few months.

98
00:05:28,400 --> 00:05:32,500
One I would like a negative list
we can manage for pmax

99
00:05:32,500 --> 00:05:34,900
campaigns.
If we have to do a workaround

100
00:05:34,900 --> 00:05:38,900
that means it won't be available
sometime in the future number to

101
00:05:38,900 --> 00:05:43,300
increase allowed asset numbers
and manage in response to that

102
00:05:43,300 --> 00:05:45,100
saying.
I know we don't want to work

103
00:05:45,100 --> 00:05:47,800
around but you can ask Google
wrap or support to add a

104
00:05:47,808 --> 00:05:51,700
negative keyword list of emacs
campaign and then you can edit

105
00:05:51,700 --> 00:05:53,800
the list in Google ads.
Yeah.

106
00:05:53,800 --> 00:05:56,300
Lawrence goes, you know, I am
just afraid that they will

107
00:05:56,300 --> 00:06:00,600
stealth remove it one day since
it's not technically supported.

108
00:06:00,600 --> 00:06:02,000
Yeah, exactly.
That kind of thing.

109
00:06:02,000 --> 00:06:04,800
That's a workaround, it can
easily remove it and Julie

110
00:06:04,800 --> 00:06:07,700
response to Lawrence in terms of
the two things he asked for

111
00:06:07,700 --> 00:06:10,200
saying yes to both of these
Boris Becker.

112
00:06:10,200 --> 00:06:12,200
Egos.
All I want from Google is less

113
00:06:12,200 --> 00:06:15,200
volatility and dedicated stuff
for btb.

114
00:06:15,200 --> 00:06:18,900
They were like 12 likes to that
one and know in terms of volume

115
00:06:18,900 --> 00:06:19,800
of life.
To get head.

116
00:06:19,800 --> 00:06:23,200
That is almost viral Julie
response and it speaks to our

117
00:06:23,200 --> 00:06:27,200
optimism when we still with for
real, actual B2B, Solutions and

118
00:06:27,200 --> 00:06:29,700
features, doesn't it?
Melissa goes haha.

119
00:06:29,700 --> 00:06:33,100
I was writing blog post ten
years ago called Google hits B2B

120
00:06:33,100 --> 00:06:35,300
and nothing has changed.
Yeah.

121
00:06:35,700 --> 00:06:38,100
Google.
Get some more love to be to be

122
00:06:38,300 --> 00:06:40,700
Jim would head.
Slowly goes asking Google ads to

123
00:06:40,700 --> 00:06:43,800
do something difficult, but high
quality and maybe a bit

124
00:06:43,800 --> 00:06:47,000
expensive to them rather than
something cheap nasty, an

125
00:06:47,000 --> 00:06:50,300
expensive for advertisers and
we're asking, For unicorn for

126
00:06:50,300 --> 00:06:54,100
Christmas, Barnes goes, hey
don't just Crush my dreams like

127
00:06:54,100 --> 00:06:56,300
that.
Yes, let's not be here to crush

128
00:06:56,300 --> 00:06:58,300
the dreams and Lawrence goes as
well saying.

129
00:06:58,300 --> 00:07:01,600
Yeah, my B2B clients feel very
left behind by Google.

130
00:07:01,600 --> 00:07:05,700
And if ten years go on going
with this, nothing has changed.

131
00:07:05,700 --> 00:07:07,000
Google.
Ya.

132
00:07:07,300 --> 00:07:09,000
Actin clock.
Respond saying my wish for

133
00:07:09,000 --> 00:07:12,400
Google ads is better support.
I'm tired of going into meetings

134
00:07:12,400 --> 00:07:15,400
with our reps and getting
nothing out of it other than

135
00:07:15,400 --> 00:07:19,200
saying no to unhelpful
suggestions or sales pitches

136
00:07:19,700 --> 00:07:23,800
Constantly changing reps every
quarter and re explaining things

137
00:07:23,800 --> 00:07:26,700
to them is a pain to Lawrence
goes.

138
00:07:26,700 --> 00:07:28,000
Yeah.
You see why most people just

139
00:07:28,000 --> 00:07:30,300
ignore them now.
I have an email template for

140
00:07:30,300 --> 00:07:32,700
them that I use.
It's not their fault, but it

141
00:07:32,700 --> 00:07:36,700
does impact us a lot and Ashton
goes, yeah, we're planning to

142
00:07:36,700 --> 00:07:38,900
meet with them less now to and
agreed.

143
00:07:38,900 --> 00:07:41,100
I don't blame them for having to
do their job.

144
00:07:41,300 --> 00:07:44,300
I think, the bigger issue is
that Google basically views reps

145
00:07:44,300 --> 00:07:48,200
as an extension of their sales
teams, but advertisers need them

146
00:07:48,200 --> 00:07:52,700
for actual Technical doing
things according to Performance

147
00:07:52,900 --> 00:07:54,400
support.
That's what we need.

148
00:07:54,700 --> 00:07:56,800
Sean Ellie response in a time
machine option.

149
00:07:56,800 --> 00:08:00,100
I can go back three years.
Have my key words, match to the

150
00:08:00,100 --> 00:08:03,200
write queries, be able to see
the queries have supported that

151
00:08:03,200 --> 00:08:06,200
actually helps me.
But if we are talking realistic,

152
00:08:06,200 --> 00:08:10,200
a delay in GA for until they get
the ux improved.

153
00:08:10,200 --> 00:08:13,700
Lord, considering we given a
years support, and we still

154
00:08:13,700 --> 00:08:17,000
don't feel that we're ready.
And the supports, the ux is not

155
00:08:17,000 --> 00:08:20,100
even ready for that.
One year had Lead time that we

156
00:08:20,100 --> 00:08:24,100
got, that's wearing Alex.
Nicole respond saying so many in

157
00:08:24,100 --> 00:08:27,300
terms of answering this question
one that's a budget management

158
00:08:27,300 --> 00:08:29,800
more clarity into RSA asset
performance.

159
00:08:30,100 --> 00:08:33,900
Improved search term reporting
more useful interactions with

160
00:08:33,900 --> 00:08:37,200
Google ads reps.
I could probably keep going but

161
00:08:37,200 --> 00:08:40,400
those are the big ones off the
top of my head.

162
00:08:40,600 --> 00:08:42,900
And then dealer gives another
answer to question.

163
00:08:42,900 --> 00:08:46,600
One saying, stop matching
competitors names to Brand terms

164
00:08:46,600 --> 00:08:49,100
for my clients if your main
selling.

165
00:08:49,200 --> 00:08:53,000
Point on fuzzing Up of matching
was let the machine find the

166
00:08:53,000 --> 00:08:56,400
best converting terms.
I guarantee a competitor ain't

167
00:08:56,400 --> 00:09:00,800
that since surely anyone who has
run competitor campaigns.

168
00:09:00,800 --> 00:09:05,100
Yes, definitely better matching
wearing brown noser response to

169
00:09:05,100 --> 00:09:08,400
question wanting.
I wish that more PMS would talk

170
00:09:08,400 --> 00:09:12,400
with advertisers and agencies as
much as they talk with business

171
00:09:12,600 --> 00:09:15,700
owners.
So we then go on to question 2

172
00:09:15,700 --> 00:09:19,100
after our rant about Google ads.
We love a good round.

173
00:09:19,500 --> 00:09:23,600
What is your holiday wish for
Microsoft adso?

174
00:09:23,900 --> 00:09:27,200
PPC, Cindy goes wish for
Microsoft ad, stop copying

175
00:09:27,200 --> 00:09:29,000
Google.
And create a platform that

176
00:09:29,000 --> 00:09:33,200
actually competes.
Many of us would invest more.

177
00:09:34,000 --> 00:09:36,000
Yeah.
He again trying to do something

178
00:09:36,000 --> 00:09:38,000
that would be much more
expensive for them and not

179
00:09:38,000 --> 00:09:41,600
necessarily, you know, no
explicit proof that he will

180
00:09:41,600 --> 00:09:44,800
reach a real benefit for them
hard to get them to do that and

181
00:09:44,800 --> 00:09:47,300
Melissa McKee as well.
Respond saying don't force us

182
00:09:47,300 --> 00:09:50,900
into the Audience Network.
That is a terrible move.

183
00:09:50,900 --> 00:09:54,500
Yes, show us the benefits of it,
but don't force it.

184
00:09:54,800 --> 00:09:57,600
And then Julie goes, I was about
to answer question to buy had to

185
00:09:57,600 --> 00:10:00,700
add this for Google ads.
Give us real Support options.

186
00:10:00,700 --> 00:10:04,700
I don't need the recommendations
read to me, or support document.

187
00:10:04,700 --> 00:10:08,200
If I'm reaching out, I need
actual assistant ring in your

188
00:10:08,200 --> 00:10:11,800
aggressive reps to show.
Nelly response to question 2

189
00:10:11,800 --> 00:10:15,000
saying, I wish Microsoft would
finally get the nerve to get out

190
00:10:15,000 --> 00:10:17,700
of Google's Shadow.
Google is upsetting a lot of

191
00:10:17,700 --> 00:10:20,800
advertisers SM, He's with their
changes.

192
00:10:20,800 --> 00:10:24,000
And instead of welcoming those
people to a better platform,

193
00:10:24,000 --> 00:10:27,800
they just Implement worse
versions of Google's changes

194
00:10:27,800 --> 00:10:30,700
Lord.
Julius wants to question 2 as

195
00:10:30,700 --> 00:10:33,500
well saying, get the LinkedIn
data integrated already.

196
00:10:33,500 --> 00:10:37,500
I could sell the hell out of
advertising on Microsoft ads, if

197
00:10:37,500 --> 00:10:41,500
it was a combo of Bing and
Linkedin Lawrence response, an

198
00:10:41,500 --> 00:10:44,800
easy one, connect linked into
Microsoft advertising today,

199
00:10:44,800 --> 00:10:45,800
please?
No, really.

200
00:10:45,800 --> 00:10:49,200
Please just do it.
Also, maybe stop adopted.

201
00:10:49,300 --> 00:10:52,700
No Google Shady practices and be
the better platform for Brands.

202
00:10:52,700 --> 00:10:56,500
So, yeah, a lot of this ensured
bringing LinkedIn data, stop

203
00:10:56,500 --> 00:10:59,300
copying Google Gilbert as well
as response to that same.

204
00:10:59,300 --> 00:11:02,300
It's already sorted linked.
We have been testing some feels

205
00:11:02,300 --> 00:11:06,400
like targeting career rolls.
Ah so girl thinks that LinkedIn

206
00:11:06,400 --> 00:11:09,400
data is already been linked in
Microsoft advertising.

207
00:11:09,400 --> 00:11:13,000
Yeah I hope more people are
testing that actor joins us

208
00:11:13,000 --> 00:11:15,500
responding to question once and
I would like to learn how we can

209
00:11:15,500 --> 00:11:18,600
use Google ads in a more
cohesive way with other

210
00:11:18,600 --> 00:11:20,600
channels.
With more competition, High

211
00:11:20,600 --> 00:11:24,400
cpc's less human control, it
would be harder to figure out

212
00:11:24,400 --> 00:11:28,200
the recipe, but we'll be looking
forward to the AI and Google ads

213
00:11:28,500 --> 00:11:30,100
combo.
Dwayne Brown response to

214
00:11:30,108 --> 00:11:33,600
question to say, Microsoft needs
to focus on shopping ads and

215
00:11:33,600 --> 00:11:37,700
it's untapped growth.
Potential lines also responds to

216
00:11:37,700 --> 00:11:40,700
Julie where Julie had answered
question to st.

217
00:11:40,700 --> 00:11:43,900
Get the LinkedIn data.
Integrated already Lawrence goes

218
00:11:43,900 --> 00:11:47,100
folks already have their tag set
up conversion actions and

219
00:11:47,100 --> 00:11:49,700
everything.
Not to mention the If Dad's

220
00:11:49,700 --> 00:11:53,000
platform is way more user
friendly than LinkedIn.

221
00:11:53,000 --> 00:11:56,100
So yeah, we're desperate to not
need to use LinkedIn directly

222
00:11:56,100 --> 00:11:59,300
and to use it through Microsoft
Microsoft, I hope you're

223
00:11:59,300 --> 00:12:01,600
listening.
And then yeah, Julie takes us on

224
00:12:01,600 --> 00:12:05,400
to question 3, what is your
holiday wish for Facebook ads

225
00:12:05,400 --> 00:12:08,400
over there should be a long one
management goes roll out

226
00:12:08,500 --> 00:12:12,300
Advantage Plus shopping
campaigns, to all accounts ASAP,

227
00:12:12,300 --> 00:12:15,700
gildner goes, we don't do
Facebook ads anymore at all.

228
00:12:15,700 --> 00:12:18,700
I'm so glad I don't have to
think about it at all.

229
00:12:18,700 --> 00:12:20,700
Whatever.
I'm stir, fire.

230
00:12:20,700 --> 00:12:24,100
Facebook, are you hearing?
So on any response saying,

231
00:12:24,100 --> 00:12:27,400
completely new business manager.
I have zero ideas, who designed

232
00:12:27,400 --> 00:12:31,200
a business manager, or as
manager, Etc, but they clearly

233
00:12:31,200 --> 00:12:34,900
never had to use it.
And Julie goes how about an

234
00:12:34,900 --> 00:12:38,800
offline Editor to might as well.
Wish big Lawrence goes.

235
00:12:38,800 --> 00:12:42,400
I worried they would make it as
bad as business manager,

236
00:12:42,700 --> 00:12:45,900
actually goes Fair.
Yeah, if what they're doing

237
00:12:45,900 --> 00:12:49,500
already is anything to, you
know, take from, in terms of of

238
00:12:49,500 --> 00:12:51,500
predictions of what they could
create.

239
00:12:51,500 --> 00:12:55,500
Yeah, it's not good news yet.
Julie response to question 3

240
00:12:55,800 --> 00:12:59,100
saying I'm not doing a ton of
Facebook ads right now but too

241
00:12:59,100 --> 00:13:02,800
glaring, issues, complete lack
of support for vast majority of

242
00:13:02,800 --> 00:13:06,900
advertisers ridiculous to, if
your accounts get hacked, you're

243
00:13:06,900 --> 00:13:09,700
screwed.
No way to get help and certainly

244
00:13:09,700 --> 00:13:12,700
not in timely manner.
Dwayne, Brown response.

245
00:13:12,700 --> 00:13:14,400
Question 3 saying, nothing for
Facebook.

246
00:13:14,400 --> 00:13:18,200
As I just wish the social side
of the platform would die.

247
00:13:18,300 --> 00:13:20,900
Lord, that is Worse than Iran
for Google ads.

248
00:13:21,700 --> 00:13:24,200
Ashton Clark response to a
question to saying, seeing this

249
00:13:24,200 --> 00:13:27,300
mentioned already by expanding
their use of LinkedIn audiences

250
00:13:27,300 --> 00:13:29,700
would be awesome.
Also, not automatically opt-in

251
00:13:29,700 --> 00:13:32,800
search campaigns into the
Audience Network and being able

252
00:13:32,800 --> 00:13:37,700
to lower bids for multimedia ads
which are auto set to minus 40

253
00:13:37,700 --> 00:13:39,900
percent.
Anyway, Lawrence response to

254
00:13:39,900 --> 00:13:41,900
question 3 saying I love
Facebook ads.

255
00:13:42,000 --> 00:13:44,600
Oh, that's news.
And how they perform for my

256
00:13:44,600 --> 00:13:47,900
clients.
The biggest issue issues, I have

257
00:13:47,900 --> 00:13:51,600
with Facebook ads is Their user
interface is cobbled together

258
00:13:51,600 --> 00:13:56,100
with duct tape and zero
usability in mind the other, not

259
00:13:56,100 --> 00:14:00,300
sure it is even possible, but
their support is much worse than

260
00:14:00,300 --> 00:14:02,900
Google Lord.
And we have Ashton responded to

261
00:14:02,900 --> 00:14:04,600
question.
Three saying there's a, lotta

262
00:14:04,600 --> 00:14:08,200
LOL, but an offline editor
easier, way to make bulk changes

263
00:14:08,200 --> 00:14:11,500
would be the number one wish
Ashton continue said.

264
00:14:11,500 --> 00:14:13,900
It also drives me crazy that if
you edit something, this

265
00:14:13,900 --> 00:14:17,900
navigation will reset back to
the top after making a change.

266
00:14:17,900 --> 00:14:22,000
So if you're editing Ads at the
bottom, you have to scroll back

267
00:14:22,000 --> 00:14:26,000
down to edit the next one,
pretty specific or minor thing,

268
00:14:26,000 --> 00:14:30,300
LOL, but always slows me down
and he shows a screenshot of

269
00:14:30,300 --> 00:14:32,800
what he means.
Are you guys finding the same

270
00:14:32,800 --> 00:14:35,400
issue as well?
We then go on to question 4,

271
00:14:35,400 --> 00:14:37,700
what is your holiday wish for
LinkedIn ads?

272
00:14:37,700 --> 00:14:40,800
I feel that, you know, might
just be the same as what we have

273
00:14:40,900 --> 00:14:44,500
for Microsoft, but no Gil
surprises me with this one

274
00:14:44,500 --> 00:14:48,000
saying, lower your cpc's, bro.
Please Julie goes.

275
00:14:48,000 --> 00:14:50,400
I honestly think this is one of
the biggest reasons that

276
00:14:50,400 --> 00:14:53,500
LinkedIn and Microsoft ads have
not been combined.

277
00:14:53,700 --> 00:14:56,600
Actually that is true.
Because Microsoft ads is also

278
00:14:56,600 --> 00:15:01,300
famously known as they have very
lower cpcs compared to LinkedIn.

279
00:15:01,300 --> 00:15:04,800
We then bring that together and
Microsoft might consider that

280
00:15:04,800 --> 00:15:09,000
they will my lose their clients
lose advertising spend because

281
00:15:09,000 --> 00:15:12,400
all of a sudden, the cpc's have
to go up, Gildan goes.

282
00:15:12,400 --> 00:15:15,300
Yeah, you're probably 100% ride.
LinkedIn is just way too

283
00:15:15,300 --> 00:15:19,100
lucrative from Microsoft.
I'm sure that sounds.

284
00:15:19,300 --> 00:15:21,800
A little sarcastic to me.
Anyway, I'm sorry.

285
00:15:21,800 --> 00:15:25,100
Question for Julie goes.
I wish I could just straight-up

286
00:15:25,100 --> 00:15:28,900
duplicate an ad, and it would
make a totally new ad and not

287
00:15:28,900 --> 00:15:33,500
keep it associated with the ad.
I duplicated I duplicate cause I

288
00:15:33,500 --> 00:15:37,000
want to use it as a basis and
make edits and have it.

289
00:15:37,000 --> 00:15:41,300
Have its own clean data stream.
Yes, that would be great.

290
00:15:41,500 --> 00:15:44,000
And then we have Dwayne Brown
responding to question for going

291
00:15:44,000 --> 00:15:46,200
build.
A better LinkedIn ads manager

292
00:15:46,400 --> 00:15:49,100
seen upgrades but it feels
clunky.

293
00:15:49,200 --> 00:15:50,800
Key.
And then show Natalie response

294
00:15:50,800 --> 00:15:54,800
to question forcing easy ability
to edit and duplicate having to

295
00:15:54,800 --> 00:15:57,700
create a new lead form.
Every time you want to add a

296
00:15:57,700 --> 00:16:01,800
field to it gets tiresome, then
Julie takes us on to question

297
00:16:01,800 --> 00:16:05,000
five saying what is your holiday
wish for Twitter ads?

298
00:16:05,000 --> 00:16:07,400
Starting off Gil.
Gil going to goes, I am secretly

299
00:16:07,400 --> 00:16:08,900
loving Twitter ads.
Right now.

300
00:16:08,900 --> 00:16:12,800
Engagement has been so high.
We don't do any paid social for

301
00:16:12,800 --> 00:16:16,200
clients, but I always try to
test on our own accounts.

302
00:16:16,200 --> 00:16:19,000
I have High Hopes just don't die
Twitter.

303
00:16:19,000 --> 00:16:23,300
Yeah, No, like Elon in fact that
might be an issue Lawrence

304
00:16:23,300 --> 00:16:26,100
response to that saying, yeah, I
have not tested Twitter yet with

305
00:16:26,100 --> 00:16:27,700
clients.
We still have a lot of

306
00:16:27,700 --> 00:16:30,200
opportunity.
Elsewhere at the moment, but as

307
00:16:30,200 --> 00:16:34,600
long as it sticks around, it
could be a good spot to test and

308
00:16:34,600 --> 00:16:37,500
managing response to question.
Five saying look-alike audience.

309
00:16:37,500 --> 00:16:41,000
That's all he says, look I like
audiences Lawrence response

310
00:16:41,000 --> 00:16:42,700
question for first, though,
saying what?

311
00:16:42,700 --> 00:16:45,200
Pretty much?
Everyone is saying a better ad

312
00:16:45,200 --> 00:16:49,000
tooth editing duplicating
creating also yoshi-p.

313
00:16:49,200 --> 00:16:51,800
These would be nice, and that's
for Holiday, wish for LinkedIn

314
00:16:51,800 --> 00:16:53,600
ads.
Julie then goes on to answer

315
00:16:53,600 --> 00:16:55,200
question.
Five herself saying my holiday

316
00:16:55,200 --> 00:16:58,800
wish for Twitter is that it
stabilizes and becomes a place

317
00:16:58,800 --> 00:17:00,700
where Brands want to spend
money.

318
00:17:00,700 --> 00:17:03,900
After that better targeting
options would be super the

319
00:17:03,900 --> 00:17:07,800
targeting options are so odd.
So, Nelly response to question.

320
00:17:07,800 --> 00:17:11,200
Five saying, I'd rather not get
my account suspended, but let's

321
00:17:11,200 --> 00:17:15,400
just say better targeting
options and less volatility and

322
00:17:15,400 --> 00:17:17,200
we have Julie techno songs with
later.

323
00:17:17,200 --> 00:17:20,200
Question 6 saying what are your
holiday Wishes for other AD

324
00:17:20,200 --> 00:17:21,900
platform.
So the likes of tick-tock

325
00:17:21,900 --> 00:17:27,300
Snapchat, Pinterest Cora Reddit,
Etc, girls response to the

326
00:17:27,308 --> 00:17:30,100
question 6 saying.
Yeah, may take talk be banned

327
00:17:30,100 --> 00:17:33,600
make Snapchat Fade Into
Obscurity May Pinterest.

328
00:17:33,600 --> 00:17:35,700
Finally find what it's looking
for.

329
00:17:36,000 --> 00:17:40,200
Met Korra fix its bot problem, I
may read it adds continue to be

330
00:17:40,200 --> 00:17:46,500
a secret weapon in my Batcave.
Also no excess say something

331
00:17:46,500 --> 00:17:50,100
that I am thinking exactly right
now she goes l, LOL your wish

332
00:17:50,100 --> 00:17:54,200
list is dope.
Girl totally do that was such

333
00:17:54,200 --> 00:17:59,200
like you know lyrical flow in
how he said that it was so cool.

334
00:17:59,900 --> 00:18:02,700
We then have Lawrence Chase
responding to question 6 saying,

335
00:18:02,700 --> 00:18:07,200
keep developing and look at what
works for platforms and what is

336
00:18:07,200 --> 00:18:10,900
not support your advertisers and
the brands they represent, give

337
00:18:10,900 --> 00:18:14,100
us alternative to the big 23
platforms out there.

338
00:18:14,500 --> 00:18:18,500
I am excited by Hulu, Disney
Spotify and others.

339
00:18:18,500 --> 00:18:22,000
Yeah, lots Excited about John,
Keegan response to question,

340
00:18:22,000 --> 00:18:25,400
five saying stop pretending your
brand safe.

341
00:18:25,400 --> 00:18:30,500
So what that was for linking, I
believe Ashton response to know.

342
00:18:30,500 --> 00:18:33,300
That was that was another one
Twitter, maybe Twitter.

343
00:18:33,300 --> 00:18:35,500
Yeah, that was for Twitter
because it's question for that

344
00:18:35,500 --> 00:18:38,200
was for LinkedIn.
So, action in response to a

345
00:18:38,300 --> 00:18:40,900
question for in terms of the
holiday wish for LinkedIn as the

346
00:18:40,900 --> 00:18:43,500
platform can be pretty clunky to
work in.

347
00:18:43,700 --> 00:18:45,600
So a better interface would be
nice.

348
00:18:45,800 --> 00:18:49,800
Jordan Cagan gives his honest
question 6, in terms of Multiple

349
00:18:49,800 --> 00:18:51,100
platforms.
What's the issues?

350
00:18:51,100 --> 00:18:54,300
They're snapchatted to accept
their reality?

351
00:18:54,300 --> 00:18:57,700
Rest need volume, Julie response
to question 6.

352
00:18:57,700 --> 00:19:00,100
Saying I would like some
platforms to gain more market

353
00:19:00,100 --> 00:19:02,200
share.
So, their actual viable

354
00:19:02,200 --> 00:19:05,400
alternatives to the big to
Google and Facebook and for

355
00:19:05,400 --> 00:19:09,800
brand safety to just be baked
in, and not a constant Battle of

356
00:19:09,800 --> 00:19:11,200
vigilance.
Oh, wow.

357
00:19:11,200 --> 00:19:12,800
We've got, I think two more
questions.

358
00:19:13,100 --> 00:19:17,000
Julie goes, what is your holiday
wish for the PPC industry that

359
00:19:17,000 --> 00:19:21,700
we keep speaking out for me?
Anyway that we keep speaking out

360
00:19:21,700 --> 00:19:24,900
in these kind of ways.
As to, where's Pratt platform

361
00:19:25,100 --> 00:19:29,700
can do better that they're more
viable challenges to the big 23.

362
00:19:29,700 --> 00:19:32,700
So, the Google, the Facebook,
who's the biggest one, who's the

363
00:19:32,700 --> 00:19:35,700
third biggest crop in length?
It is a little bit third,

364
00:19:35,700 --> 00:19:39,100
biggest one in CPC levels.
Anyway, and Drew magary response

365
00:19:39,100 --> 00:19:41,700
to question seven saying, for
people across marketing teams to

366
00:19:41,700 --> 00:19:44,900
see others as potential
collaborators and not open it,

367
00:19:45,200 --> 00:19:49,000
absolutely break down the silos,
break down the silos.

368
00:19:49,100 --> 00:19:55,200
If I was a protest in my virtual
purse testing world with a with

369
00:19:55,200 --> 00:19:58,600
a banner that will be what I'll
be printing out, break down the

370
00:19:58,600 --> 00:20:00,800
silos girl responds to that
saying.

371
00:20:00,800 --> 00:20:03,700
I wish that the Apple search
engine will become a real thing

372
00:20:03,700 --> 00:20:07,500
and then Apple search ads will
become a real thing.

373
00:20:07,500 --> 00:20:10,600
Yeah, there was a little bit,
talk about that.

374
00:20:10,600 --> 00:20:14,500
Paco and Banuelos response.
Give us back all Search terms.

375
00:20:14,500 --> 00:20:16,900
Yes, all of it.
I love that as well.

376
00:20:17,200 --> 00:20:20,400
Actor response to question six
saying, Here, I would say, I

377
00:20:20,400 --> 00:20:23,900
will explore opportunities to
stop relying solely on Google

378
00:20:23,900 --> 00:20:26,700
and Facebook.
I'm looking into native as well

379
00:20:26,700 --> 00:20:31,000
and out brain tabula, Samantha
Gemini Etc.

380
00:20:31,000 --> 00:20:33,800
Would be some of the names to
question.

381
00:20:33,800 --> 00:20:37,500
Seven John Keegan response as a
set uniform standards.

382
00:20:37,600 --> 00:20:41,100
All Pros should meet to weed out
the hacks and the scammers.

383
00:20:41,100 --> 00:20:44,100
Absolutely Julie response,
question 17.

384
00:20:44,100 --> 00:20:47,300
I wish that more people shared
information, that was helpful

385
00:20:47,300 --> 00:20:50,800
and in contacts, rather, Than
that all the just do this.

386
00:20:50,800 --> 00:20:53,000
Look how I'm killing it.
Contents.

387
00:20:53,000 --> 00:20:56,400
Yes, the whole hundred percent,
you know, volume increase when

388
00:20:56,400 --> 00:20:59,500
it's literally going from like
four clicks to eight clicks

389
00:20:59,500 --> 00:21:01,600
through know.
It's Chanel a response to

390
00:21:01,600 --> 00:21:04,100
question 17.
I wish at some point platforms

391
00:21:04,100 --> 00:21:07,400
will actually listen to the
industry as a whole make

392
00:21:07,400 --> 00:21:10,700
meaningful changes to their
platforms that help advertisers.

393
00:21:10,700 --> 00:21:14,200
And most of all, bring back
support seemed like the most

394
00:21:14,200 --> 00:21:16,300
consistent response today.
Yeah.

395
00:21:16,300 --> 00:21:18,500
Bring back support and just
listen to this chat.

396
00:21:18,500 --> 00:21:21,400
This chat Already.
There we are very active, at

397
00:21:21,400 --> 00:21:23,900
least on a weekly basis, if not
every day.

398
00:21:23,900 --> 00:21:27,300
Like, some people last question
of the day, I want to get this

399
00:21:27,300 --> 00:21:29,200
to this one.
What is your holiday?

400
00:21:29,200 --> 00:21:31,700
Wish, for the PPC, chat
community and I love it.

401
00:21:31,700 --> 00:21:34,600
This is how it going.
Let's just get feedback in terms

402
00:21:34,600 --> 00:21:38,300
of how I can help you better
love that from Julie, Gil.

403
00:21:38,300 --> 00:21:41,600
Gonna respond saying, I wish low
cpc's high, CTR them, several

404
00:21:41,600 --> 00:21:43,800
months of mulled wine for
everyone.

405
00:21:44,100 --> 00:21:48,900
This Chris love that from girl.
We have a Lawrence responding.

406
00:21:49,100 --> 00:21:52,300
To question, seven saying, Gil,
mentioned this already, but

407
00:21:52,300 --> 00:21:55,400
Apple search, it will be a real
competitor to Google right out

408
00:21:55,400 --> 00:21:58,300
of the gate, and we'll change
the game, all those phones and

409
00:21:58,300 --> 00:22:01,200
computers that Apple has in the
market.

410
00:22:01,200 --> 00:22:04,400
Yes, absolutely.
They have Prime product ready

411
00:22:04,400 --> 00:22:07,700
for Apple search, to get going
at a response to question seven

412
00:22:07,700 --> 00:22:10,100
as well, saying to still exist
in the coming years.

413
00:22:10,100 --> 00:22:12,500
I know PPC would not completely
disappear.

414
00:22:12,800 --> 00:22:16,700
But we'll certainly evolved.
I would like to be in the favor

415
00:22:16,700 --> 00:22:18,800
of advertisers.
Absolutely.

416
00:22:19,100 --> 00:22:22,500
Julie response to question 18.
I wish you all happiness, joy,

417
00:22:22,500 --> 00:22:24,600
peace, and good health, this
holiday season.

418
00:22:24,900 --> 00:22:27,600
And for those, for whom this
time of year is difficult.

419
00:22:27,700 --> 00:22:30,300
I see you and you are in my
heart.

420
00:22:30,300 --> 00:22:32,900
And yeah, Glenn goes, hope you
have a wonderful holiday with

421
00:22:32,900 --> 00:22:34,300
your loved ones.
Julie goes.

422
00:22:34,300 --> 00:22:36,800
Thank you, wishing you the same.
So yeah, this is pretty much

423
00:22:36,800 --> 00:22:40,200
less wish happiness to all of us
during Brown response to this

424
00:22:40,200 --> 00:22:43,400
question 7 that people stop
giving away free works like

425
00:22:43,400 --> 00:22:46,800
account, reviews and audits,
everyone raises their rates.

426
00:22:47,100 --> 00:22:50,400
There is a reason why the it's
don't work for free.

427
00:22:50,400 --> 00:22:52,700
Yeah.
When Brown responds more people

428
00:22:52,700 --> 00:22:56,000
join in throughout the year and
see how amazing it is.

429
00:22:56,000 --> 00:22:59,600
So that's the wish for the
community that we continue to

430
00:22:59,800 --> 00:23:03,200
grow last two actor.
A Lawrence admitted, maybe

431
00:23:03,200 --> 00:23:05,500
Melissa.
I would love to her it and their

432
00:23:05,800 --> 00:23:07,500
Lords goes.
As you get older, you really

433
00:23:07,500 --> 00:23:10,600
appreciate a healthy body.
My wish is for folks to be

434
00:23:10,600 --> 00:23:14,000
healthy and happy this way.
They can join in on the weekly

435
00:23:14,000 --> 00:23:17,500
discussions where we all try and
help each other grow.

436
00:23:17,800 --> 00:23:21,700
Whether that is being a Building
a big agency, active response.

437
00:23:21,700 --> 00:23:24,300
Be awesome, guys.
You are all amazing.

438
00:23:24,400 --> 00:23:28,100
I wish that all of you get what
you are trying to achieve, maybe

439
00:23:28,100 --> 00:23:32,500
happiness, love family, friends,
wealth skills, life or whatever.

440
00:23:32,700 --> 00:23:36,000
Yes, may we all achieve that
Melissa goes.

441
00:23:36,000 --> 00:23:40,100
Wishing all of my PPC chat, a
wonderful holiday with great

442
00:23:40,400 --> 00:23:42,300
rowers.
I'm just wishing you all a

443
00:23:42,300 --> 00:23:44,700
wonderful holiday.
Don't worry about the world, as

444
00:23:44,700 --> 00:23:48,400
don't worry about the budget
trust that your 12 months of

445
00:23:48,400 --> 00:23:49,400
hard work.
Work.

446
00:23:49,400 --> 00:23:52,900
You know, you trust that that
has paid off you deserve the one

447
00:23:52,900 --> 00:23:56,700
or two weeks that you're going
to get off and yeah, eat as many

448
00:23:56,900 --> 00:23:59,800
delicious foods that you like
whether it's turkey or not

449
00:23:59,800 --> 00:24:04,000
turkey or pudding or roast
potatoes parsnips, and all that

450
00:24:04,000 --> 00:24:06,100
kind of trimmings, I'm gonna
love that.

451
00:24:06,100 --> 00:24:08,500
So yeah, thank you for joining
us in 2022.

452
00:24:08,500 --> 00:24:11,400
Hope you have a fantastic
holiday and will speak to you.

453
00:24:11,400 --> 00:24:16,500
And not next week will be
speaking to you in 2023, but

454
00:24:16,500 --> 00:24:18,900
yeah, my usual sign of, I hope
you've taken some great tips.

455
00:24:19,100 --> 00:24:22,500
Ways in terms of this format of
the chat, this will be our last

456
00:24:22,500 --> 00:24:26,900
one of the year, but we will be
having the Twitter spaces chat

457
00:24:26,900 --> 00:24:29,900
on Thursday.
So, yeah, join us for that, two

458
00:24:29,900 --> 00:24:32,200
days before Christmas.
If you want to chat about your

459
00:24:32,200 --> 00:24:36,000
wish list with the I did you lie
will be on there as well, for

460
00:24:36,000 --> 00:24:38,900
any feedback about the podcast
or some corrections.

461
00:24:38,900 --> 00:24:41,100
And anything that has been said,
do you get in touch with me?

462
00:24:41,100 --> 00:24:44,400
My DMs are tentatively open.
No sales.

463
00:24:44,400 --> 00:24:46,700
DMS, please.
But yeah, get in touch with me

464
00:24:46,700 --> 00:24:49,900
on at the marketing and you Or
LinkedIn.

465
00:24:49,900 --> 00:24:52,800
You know, just contact me on a
Pneumatic bowler, but we also

466
00:24:52,800 --> 00:24:56,500
have the PPC chat Roundup
podcast groups to join us there

467
00:24:56,500 --> 00:24:59,400
as well for any long standing on
short-term members.

468
00:24:59,400 --> 00:25:01,800
Yeah, will be great to get a
review or rating.

469
00:25:02,000 --> 00:25:07,300
Just go to link tree.com /p PC,
chat on this called Roundup and

470
00:25:07,300 --> 00:25:11,100
on the likes of Spotify, it
takes seconds to leave a rating.

471
00:25:11,400 --> 00:25:14,200
Finally, remember for your
campaigns and businesses to

472
00:25:14,200 --> 00:25:16,300
Glide smoothly.
There's a lot of hard work

473
00:25:16,500 --> 00:25:20,200
needed beneath the surface.
So So yeah, keep your swans

474
00:25:20,200 --> 00:25:23,700
kicking, but maybe not so much
in the coming couple of weeks,

475
00:25:23,900 --> 00:25:28,200
enjoy your couple of weeks of
Holiday by and speak to you in

476
00:25:28,200 --> 00:25:28,900
the new year.