EP239 - Platform Layoffs & PPC

0:00 Hello and a warm, welcome to this week's episode of the PBC. Chad Roundup in today's episode. We have Julie taken us on a topic of platform layoffs and PPC, how to navigate the bumpy road. Yeah, so, this is basically based off of if you've not heard and been hiding under a rock for the past week or so yeah, both Google and Microsoft announced tens of thousands of layoffs. I think Google had 10,000 Microsoft announced 12,000 layoffs. So yeah, it's such a Shame, such a sad time for loads and loads of thousands of people even though it's rubber, Brady mentioned in the chat, based on, you know, the amount of people, those companies employ. Yeah, I for them it's like tiny percentage of people they losing.

0:43 So that's why the focus is on every single individual in. Might be a tiny percentage for the big platform Giants, but it is a big part of an individual's. Life is a big part of ten, thousand people's, well 22,000 people's lives on terms of They don't have the form of income anymore and one thing that really shocked, me was the fact that some people got fired by finding out that they just couldn't log into their system anymore. And I was like, the lack of kindness and that was quite shocking. And I mentioned posted something about that on Google on LinkedIn on Monday. So yeah, we talked about how to prepare for that in a way, not necessary from a point of view of how to prepare to be laid off. But how do you know how you prepare clients for the fact that a big platform might have less people? I have less resources and how to chat to clients to be prepared and to be aware of things that could affect them. So yeah, we talked about all that hope you enjoy. Hello and a warm, welcome to this episode of the PPC chat Roundup a podcast where I round up the Twitter discussion that happens on Tuesdays and 5 p.m.

1:57 GMT. I'm your host, Andrew and I'm recording from my studio here in London UK. And I use this platform to share, not just expert but also my ideas and considered best practices about paid media in the direction. The digital industry is going in. So if you want to keep up, David. My tips and tricks in the industry and get the latest on the podcast that has been called your go-to if you don't make it to the PPC chat live discussions and even if you do then like, follow share and retweet on Twitter with my handle the marketing, a new or join us on Arlington group called PPC, Chad Roundup podcast. Or if you're on Instagram, why don't you check us out at PPC, chat underscore Round Up to get quotes and Snippets from previous episodes. So yeah, today we are talking about how to navigate the bumpy road many times over platform layoffs. And PPC and specially the likes of Google, Microsoft, and even before Christmas, we had Facebook doing a lot of layoffs. But first Julie goes, how are we doing? I said, I am feeling.

2:54 Okay, although yeah, we're struggling with some client retention at the moment, which is a bit annoying because they seem to be happy then given us an email of a different story, which is a little bit annoying. But some, yeah, getting all the support from my team and my managers. So you good feedback as a client that was like, yes, we don't think that we want to renew, but You know, I knew and Josh, another colleague of mine have been doing really well. Bruce responded to me saying, That's Life Anew, never a matter of life or death. I know not a matter of life or death, so that's why I think things are going well, Lawrence goes clients, come and go. You will get more to which I replied with a hug emoji, which is what I was feeling at the moment and his response is also sometimes as we've just launched a 400. Our training course on retail media Series team and goes, we are bracing for a snow storm tonight in Ohio Board. Goes feeling good today.

3:44 Diana joins us as well saying we have a public holiday here in Romania. So I'm enjoying a relaxing free day with pizza and a movie at the cinema. That sounds good. My grind goes tired, but it was a good day, Gilman joints as well saying, doing great this morning. Hope all is well with everyone. Yeah. Miss Lee seems like all is well with most of us Julia vices joins us as well as why not web. I remember her name I'd bout. I forget her name. The lady who actually leads a wine Web Amelia loads of us hair as well as Debbie Norton. And I'm sure more will come later before we go into the questions. We have Julie seen her psac now. Yeah, before we get into the chat, remember this chat is intended for PPC, Professionals of all levels. If you have something you want to share, please do we are a friendly and supportive Community. Please don't be afraid to participate, but lurkers. And of course, just podcast, listeners are always welcome as well.

4:41 So yeah, we go on to question. Question 1 and Julie, asked are you concerned about all of the layoffs happening in the tech space, in general, and AD platforms specifically, if so what are you concerned about the most? If not, why not my response was on a human level, definitely hate. The fact that thousands of people are losing their jobs are being told by, you know, be getting locked out of the system is really hard for the rug to report from under your feet. Just like that in a moment in a split moment, but on a professional level as well. Also, Consent, which departments have been affected? Does that mean support could get worse? I don't know. Time will tell Debbie Norton goes, Yeah. Question.

5:22 Right out of the Starting Gate. IT Tech, layoffs and Tech Bubble. Burst are nothing new to this industry. I've been through three of them 2000.com Bubble. Burst 2008, recession, 2023 Tech layoffs. Yeah. Stay your course and keep moving forward dealer goes. I definitely think those of us who have been through this part of the economic cycle, have it easier men. Painting a coma perspective since we've seen it before and come out of it. Okay. The Michael P Gambit goes not necessarily if only because sometimes it felt like their growth was hard to justify from a business case. In the first place, I feel bad for the people laid off, especially because the businesses hired them based on assumption that nothing would change. Yeah, and this response we have been on a shaky right, since covid.

6:09 I think the big platforms got over-optimistic and wanted to come out. Top on the talent battle. We are now going through a Readjustment but it doesn't change the Baseline of growth in digital industry. This is temporary, I hope so. And I hope people can get their jobs back and in that way, if that's that temporary as well. Get a fast response question once and yes, it seems like a Cascade. I'm worried about support levels, particularly in Canada, and effects on the housing market given the numbers. What I don't hate is some of the smartest people, we have focusing on other Pursuits, Suits than getting people to click ads and his girls. Haha. I like the bright side of that redistributes some neurons and Julie advice because I mean, not a great moment to reduce people to neurons, particularly those dealing with debt and financial stress now.

6:57 But yes, it's long word me. That smart people need to go into Tech or Finance to make any Headway in life. I like the idea of our economy reprioritizing and we have Julie herself responding to question once in my concerns are about the Wanted me in general, but to the perception must be dealt with that. Tech is being particularly hard hit. I view my job now to be a steady voice of calm for my clients keep them from being reactive during Chase response. And yes we need to be the calm in the storm. This has happened before and it will happen again. Responding intelligently and with thoughtfulness to the Brand's goals is very important.

7:37 Some Brands can or will increase spend like investing in a down Market. We have worth back responding to question one saying, yes it's contagious. One company starts and suddenly they're firing left and right potential Ripple effects advertisers pulling budgets, Etc, Julie goes, you're not wrong about rippled effect, we are seeing layoffs happening in more and more Industries as companies feel safer doing it, when others are also doing it. And it goes, they moved from a talent acquisition battle to allay of count battle online. Advertising Academy response saying you are many Industries. Reducing budgets, others are increasing online ads when they usually did other forms of advertising. And yeah, when I talked about the fact that from a human perspective, that sucks, but from a professional perspective, which departments will be affected. Lawrence goes exactly.

8:28 The people. Those are the most important factors at the moment. The people that got fired Lawrence. Also response question one saying yes, but mostly for the folks involved who have lost their jobs and probably in most cases very high paying jobs. The economy always comes. Back and it is just a rough patch. My concern is really just about the people because it sucks. Yes, it does. Why not wear response to question one saying, being concerned. Since last summer, since our B2B clients were already feeling it, then and lots of layoffs since July. But last week brutal, think people should take notice now. See, I'm out of practice, Sarah Steelman respond saying, yes, Tech is full of opportunity and when you have this volume of Highly qualified, Five people out of work, there's a shift. However, I also see job loss as opportunity for creation and new ideas.

9:20 Sometimes people feel free to explore passions or start a business. And yeah, that's a very true point. I think the guy who started apps flyer, I think he said he started in 2010, was because he got made redundant from a role, he tried to get into other jobs, but those didn't work out. So yeah. He decided to start apps flyer doing really well, I think it's called like 96 thousand followers on LinkedIn. In and I'm sure they've got loads of customers now because they're doing really well. So yeah. Maybe guys if those who have been laid off consider following those passions, there's no better time than the present. Robert Brady response to question one saying the layoff sock for the people involved heart stopped.

10:00 I also don't like how its signals from the platform that they're focusing. More on the bottom line. There are lots of levers. They can pull in their algorithms to generate Revenue at advertisers expense your response. You mean just Arbitrarily do something to cost my clients more money, unnecessarily, hard, pass rusher. What's hard positive about that? Show Nelly response to question. One thing, I find it unfortunate by am not concerned, too much on how, it will impact me. Personally, support can't get worse and he goes for port in inverted commas. I know knock on wood, but I actually believe this. I am not sure these layoffs necessarily signal a further economic downturn, either.

10:40 And then we have Julie taken us on to question 2. Thing is there any platform that you are most concerned about to the point where you are re-evaluating strategy? What about that platform is? Most concerning, I'd say, nothing's making me re-evaluate strategy or making us re-evaluate strategy, but definitely Google is a big concern. They are big, big one. Like I said, in my answer, question 1, what department were affected? Will that affect support? That's my biggest concern. Nothing I will affect strategy yet. Debbie. No, to response question to saying, ya go. BC ad spend budgets. Moving half of a budget over to Bing PPC as their demographics are fitting for the businesses and marketing, to Michael response, to question to send trying to bring our marketing strategy Back to Basics, we want to be on the platforms that have been shown to work and not chasing a fad. And this response, I am in observation mode on the Twitter platform that was the Shaker of them all. I guess, Facebook needed a trim.

11:38 Anyway, surprised at the massive Google Amazon, Microsoft layoffs, from An ad strategy point of view. I am not worried though and they love you response to question 2 saying Google display. It keeps getting less efficient and we have Sarah steaming responded question to saying, well, I'm always concerned about the lack of support from the platforms, not just the Big G meta is an issue as well. That being said I don't see other options for moving money at this time or shifting to a strategy that doesn't involve Big G my crime or gives us like an honest question. One saying this is sad news but not that worrying to me in and of itself. Of they grew too fast and corrected inverted commas. Heartless. Word in this context. Yeah, corrected meaning fire, which is not a very nice word. He might continue saying, what's worrying are the knock-on effects, for example, it helps justify managers conducting layoffs of their own.

12:29 Perhaps frivolously, even Google had to make Cuts, you know, as in a court that people might use it could also create a labor Surplus in some categories, Julie respond saying we are still in the covid biz wave in that a lot happened. During the last few years and with this things evolved in companies are now looking at their longer-term plans, more strategically rather than reactive lead to a global pandemic. And we have learnt responding to question to say knowing, where companies tend to lay off, I would say, support with any or all of our platforms. Customer support is almost always seen as a cost center for the companies and that generally hits the hardest. This can impact us if we have issues with accounts servers once in hundred percent, Nationally response question to say, not because of layoffs. But as budgets, get tighter for certain clients, we are having to rethink Bing.

13:20 It's a bummer. But the performance there has tanked over the past year with all the crazy changes they have made it used to be. So reliable device responds saying, no, still Twitter layoffs, basically indicate where my teams need to invest time, more and more self-serving bias versus managed by is coming up. Why not web response? Question to say not actually concerned about the ad platforms, actually seen potential opportunity there for a couple reasons. So we are re-evaluating strategies in a different way. And we have Michael responded, question Tuesday, and trying to bring our marketing strategy Back to Basics. We want to be on the platform's. I have been shown to work and not chasing a fad. That is very important.

14:05 Do not chase a fad. Boris Becker corresponding. No platform in particular, if you never need support, you're probably Really fine but if you need support. Oh boy. Yeah, it delivers response, a public sector. I'm going to get an ulcer from this actor. Response support like customer support. Yeah, Boris goes. Yep. Yep. That kind of customer support without have service team responded question to send. Do you think when these platforms so trees are cut and not disintegrated they look down at themselves. Also post card stock price has increased which unfortunately means this won't be the end. Yan and his response clearly. Someone has had Dominoes on their mind. Yeah.

14:49 And then, yeah. We've got phrase and responded question to same trigger. For sure. Genuinely go beyond recommending it. Now as I'm still conscious on brand safety. Julie bikini response to question 2 saying it's hard to imagine support getting worse but it always could and outages are concerned as we saw with Google ads yesterday. Not that we know that was tied to layoffs, but an outage is But yeah, too coincidental in terms of timing that it wasn't due to layoffs. And I'm just saying Fraser response. Am interested to see Google's response to the outer yesterday and if any advertisers are reimbursed due to not being able to access the platform Boris goes, it's almost comical cause they're cutting support for the people who actually make them. Check notes All the Monies and delivers response saying, I mean the bug fixes are certainly tied to layoffs. It doesn't need to be sabotage as long as you fire. The restart crew.

15:44 The restart crew. You say my ground respond saying yes, but not too because of economy regulation, huge. This year Tick-Tock could implode opinion on how Washington decides meta at risk of losing personalization in EU Google on a fresh doj. So that's Department of Justice scrutiny. Even then Jill takes us on to question 3 going. Yeah. Are you doing anything proactively to help clients or stakeholders understand and For lies, what is happening in Tech and AD platform. So how are we communicating with clients for me? I clients we've not really needed to. It doesn't seem like it has been brought up, it will not real concerned.

16:25 People, I just getting on with things trying to figure out how P Max Works, how I'm trying to see how to integrate their activity with other platforms into onto the tag tool. So yeah, that's all we're really focusing on the practicalities of getting paid media working Debbie noting respond. Saying, this is tricky since None of us really knows, but if it comes up, it is important to be able to discuss the issue. Personally, I'd rather not talk about it but would love to perform more PPC, Audits and is response yet. I keep saying we are seeing the do to AI on automation. Open it would change the way we work and the way their campaigns will pan out connection to the layoffs. Hmm. Microsoft 1010 was spectacular, sack 10,000 staff, invest 10 billion in open a.i. roof Michael response saying it is, Serving as a reminder that ad platforms are rented spaces. They can help get people into our ecosystem but then it is on us to keep them there as a large Advertiser, where we spend our budgets makes a difference us.

17:25 Pulling back has real-world outcomes and the thread that I really want to mention because I mentioned something like that LinkedIn. When phrases says, I think my issue seems to be around the ethics of many of these layoffs. Many people have been at these funds for a long time and the way in which Some of the Google people in particular have been let go has been beyond. Poor KV goes, you are not just Google. I want to get to the bottom of who normalized, someone finding out they were laid off because they email shot off. Yeah, exactly. I found out over the weekend, I was like very disgusted by that Twitter was first with this as high-profile but I bet it was brewing the year before so ugly. There is no excuse Julie response for handling layoffs, this way none.

18:10 I don't care how large organization is Treat people who are about to be out of a job with dignity and respect. That is the absolute bare, minimum and Fraser goes. Yes, yes, yes ethically, these layoffs, just lack any human elements, Julie goes. And people being laid off have questions that need answers just turning off their badges or email is cruel. Haven't been laid off ages ago. I remember how it was handled in my case. I knew it was coming, but it was handled professionally. That's good to hear. And then, yeah, Ashton. Walker's wants to question to say, not really, to be honest, the support teams at Reddit and Linkedin have been great. So from a human perspective, it would be a shame to lose them but overall it wouldn't really impact our strategy.

18:55 We are also not running ads on Twitter and already ignore Google support wraps. Yes, Google. Are you hearing that? People are ignoring you, that's not good. I'm Julia voice response saying yes. And no, we're not pivoting any particular strategies but we have been encouraging more Partnerships and And spends that activity was already important and now makes more sense than ever get those eggs in various baskets as a very good point. Why not wear response to question? 3 saying yep, we are double checking. All the accounts with thorough audit to look for abnormalities so we can catch anything early with questionable support. It's on us to protect our clients. Budgets Fraser response, a not enough I have made a point of sharing internally they need to Liaise more with Google but purely down to the concern that if we don't, they'll contact clients directly and that's in response. Question, 3 collaboration by fear isn't really the most conducive way of working though.

19:57 Yep. They also response question 3 seen my go-to is to be as proactive as I can with my clients and keep them up to date on what they need to know in a way that is appropriate. They feel more comfortable. When they know that I am paying attention to what is happening and looking Out for their interests. Boris goes constant communication but most of my clients are pretty dialed in. So they get what all of this means for them and we have delivered screen. Another answer. The question 3 saying, I will say that we're having conversations about misinformation with fewer people, minding the shop and all content being user-generated is an opportunity here for Miss Chief and dangerous nonsense, and dealer response to that same. And the Supreme Court here in the u.s. is going to rule. Roll on a Case might make that issue. A whole lot Thor.

20:47 Nia thorny issues with the doj. Get involved my crime response to question. 3 saying haven't tackled the layoffs yet but I'm constantly working to inform clients about macro Trends even it's so important. I'm awareness, can be surprisingly low. Seriously man goes clients are seeing the platform perks, degrade. And in terms of guiding the client through, that is much of what we do as an agency. Is help navigate in their best interest by not blanket. Applying every platform solution and prioritizing efficient accounts overgrowth. Shontella response to question 3 saying going to reiterate yet again that support that reaches out is a sales team and their incentives are not aligned with Biz goals.

21:31 Other than that working with mostly small Biz, I am not sure they are too concerned with layoffs at Giant tech companies. We don't have really taken a science question, forcing great discussion so far, our It's all stakeholders concerned about the state of tech have. They brought the topic up to you is so, what are they focused on? And I'll say no, no client has really brought up the state of tech or layoffs. We again, as I said earlier we're still just focused on performance and trying to test it new platforms and as response to question forcing clients, bring up the concern for rising cpc's and dropping conversions. Sometimes they worry about less Impressions to, I try to entertain them with stories from the real. Old about Bots, Ai and end of work, and the occasional cookie story from time to time in Diego's. Well, now, I want cookie.

22:23 That's interesting. And then we have, I'm sure Nellie responded question forcing not that I'm aware of, but we'll definitely be leaving time and space in meetings to address. Any concerns, and Ashton clock response to question. Three in terms of practically helping clients to understand somewhat, we're transparent about the fight by Google reps. Do It helped us, we don't trust their recommendations Tab, and we're leaning into automation more and communicating the learning periods associated with it. But layoffs, haven't been part of many discussions yet, why not wear response to question? Five saying they haven't yet, but they will. Now it takes a while for this news to trickle down to non Tech Industries as it appears that this issues seems to also take a while to trickle down from Financial Industries, which started making these Months ago, Julie response to question 14.

23:15 I have not gotten any questions on these layoffs yet but clients are definitely concerned about the economy. In general, I have one client in the tech industry field who is impacted by Tech Leo's, more directly fewer. People want to pay for training then when there are little still advise response saying yes, not much. And most of the focus has been about support and our overall plans. Now is the time of year to start executing the strategy. And I can say Say that when Partners have gotten in touch, it's for support staff news, and all to grow spend on the platform and then we have both back responded. Question for saying they are more concerned about macroeconomic Trends.

23:56 How do we prep protect budgets, double down on what's working and prevent any cro leaks? Phrase, Andrews goes main concerns is around privacy and what it means for targeting literally this week had discussions with a client on the importance of first-party data and Those leads so much of my work has been insuring. Any shifts are translated into what it means for them. Ashton clock respond saying, I haven't had any clients. Bring it up yet. We're also very transparent about changes in the actual ad platforms, which helps ease any anxiety about updates and announcements, and lets them know that we're staying up-to-date on the trends Micron response.

24:38 No. But it's very fresh to be honest, at platforms are facing minimal risks. The Layoffs reduced overhead, increased profitability and lowered risk. The risk they face is as if a consumer recession occurs and is strong enough to trigger an Advertiser recession. John King response, question forcing surprisingly know. They paid to do that whirring. I think they pay to not do that worried anyway. Um, do you respond goes on to question five? Saying, do you have any plan in place for yourself, or your Agency, for the coming part of the The cycle, where Brands will tend to let in-house staff go and look to Outsource, same question for in-house, folks, you'll gonna respond saying, we plan on doubling down hiring another specialist if we need to, and being available to soak up the work, which will inevitably come our way. Boris goes, my thoughts exactly.

25:33 The work will trickle down to smaller. Firms / Freelancers, their egos. Wow, I haven't been thinking about it too much, although when budgets are really tight and really grateful that I have been doing Google AdWords since its Inception. When we super busy, I'll bring on PPC help. When it's tighter, I'll do it myself Michael response to question, farting in house, we aren't looking to Outsource. We're actually looking to continue to bring things in-house. The reasoning is pretty simple. In-house teams respond to what is happening within the organization and outside of partner, is as impacted as we are and as response. No plan in relation with the layoffs. Perhaps that this is the first time we have a chance to have some solid evidence on Google is not always right.

26:19 Look, what they just did towards clients. Increase your optimization School anyone? Hmm, maybe not just yet. I tell response question for say, nothing in specific they are concerned with related to lay off, but in case they wish to talk about these. I tried to be updated with the nitty-gritty and boring economic stuff, and try to find answers to their queries without have jellyfish. Respond. Question 5 saying, we're constantly looking at clients who wants to go in house to reduce fees and those who want agency supports to make use of our discounts on media, both are going to be in flux this year. Seriously, man goes, not that I know of, especially since finding Talent is hard, Julie, response him. It feels kind of icky to look for opportunities when others are being downsized.

27:05 But there will be Brands looking for outside help. The why we are paying salary and benefits when they could just pay for Black part of the cycle. Is here astronaut goes. Yeah, it's a sucky situation, but I'd rather see Sur Le small and midsize businesses. Pick up the Fallen chips instead of networked agencies and Enterprises. I agree with them. I took as I can understand where people are coming from but to be honest, I never relied on the extra stuff from the company. Especially when you are not from the US things with full-time doesn't work. Most companies say they are hiring full-time, but give you a freelance contract. I hate that. That girl responds saying to be fair us company.

27:45 Can't legally hire full-time employee, unless they have residency or work visa head. So most overseas full-time jobs are going to be on a contract basis unless that company has a domestic entity. We have lunch on Elias while responding to question five say no particular plan in place for this although it seems like a pool of qualified job Seekers may be increasing so we'll be keeping our eyes on that. Why not wear response to question five? Be making plans since November by crime response. Saying it would be an interesting reversal. If this occurs not Unthinkable, I fear that it will be a lean year for marketers of all Stripes know.

28:27 I don't really have a plan, that's surprising. I'm like this, I have a plan Boris response and you can always consult on making badass charts, Microsoft wants. Yeah, I've thought about this. I'm Julie gives another time to question five saying. This is also a Time. When you can do Consulting work on the side, there will be a percentage of brands that want to work with a freelancer or consultant because the perception is less expensive. And that is appealing in this type of Market actor. Response question 5 saying yep. I am tightening the outbound and acquisition process for myself. Check my daily update thread and will soon be working on the inbound side of acquisition to capture these demands. I'm also talking with a lot of recruiting agencies and try to Put them.

29:14 And then we have a system clock responded. Question. Five seen some of our agencies exact team has pivoted to focusing almost exclusively on sales or Business Development. While they do that. Others are stepping in to fill those people's vacant roles, particularly in areas where responsibilities have overlapped in the past, we have heard and responded. Question fighting anecdotally, it is to refresh the clients on goals and have actionable and attributable. He is to be held to. It can make it a lot more difficult for clients to let you go. If you're consistently hitting targets and meeting their needs. Absolutely. Make sure you're meeting the needs and you're doing what you're there to be paid for.

29:57 And the side note here where Julie goes in terms of just sharing what you can do to help our community and people who might have lost their jobs, if anyone has questions about the doing freelance or Consulting work, my DM's are open, been doing this for 23. Is happy to answer questions. Yeah, it's run. Ellie goes. Do you know if there's a resource for agencies way it has a list of Freelancers that Specialties Etc we occasionally get leads that just don't make sense for us and would love to pass these on to Freelancers. I trust ya Julie goes, we talked about creating something like this for PPC chat at one point. I think, at Villa had something she was working on to help cover leaves of absence like maternity leaves.

30:40 And yeah, Robert goes yes. How company does have An offering for maternity leaves. And I really goes, yeah, that's correct. She goes out, as for list of Specialties to refer to list. I have a spreadsheet where I have people, I can confidentially she refer listed so I can send leads to the best potential fit based on Services. Deborah response to Julie's comments about having 23 years of experience, and Debbie goes that's impressive. Self-employment is not for the faint of heart. Got to have the salt I've been freelance consultant since 2008. And on that note, we come to the end of the chat today in this week. Yeah. Hope you have taken some great takeaways from that, if you're someone in the job hunt, let us know.

31:23 Get involved in the community, talk about what you need or just join the chat. We'd love to hear your opinions about any ways that you can help those who have been laid off. And if you have any questions, or if you have any more contributions to this chat, please join us on Thursday at 5:00 p.m. GMT. 12 p.m. Eastern. The time on Twitter spaces where this conversation is going to continue for any feedback about the podcast or maybe even some questions about anything that has been shared. Please get in touch with me at the marketing. I knew or find me on LinkedIn. It will also be great for any long-standing members to leave a review or rating, which would be at the a link.

32:03 Tree.com /p P c-- chat underscore, Round Up. And Under two weeks time we now have PPC LiveLeak. A number four, Happening, only a week from Thursday actually just over two weeks now. But it's time you were reading listening to this in my building this week one week actually. So yeah if you want to go and PPC live vk.com you get your 16 pound tickets for for speakers of likes of as in Ahmad who has the digitalizing asks digital podcast. As well as Sophie Logan, who joins this conversation on a regular basis as well as likes of Mary Crawford and GTM. So that's Google tag manager Yoda Tiffany share.

32:43 So join us for that as well as food and drinks, and swag gifts, and all of that only for the price of 16 pounds. So, yeah, if you can come, tell your friends, tell your london-based friends, we'd love to have them. Finally, remember for your campaigns and businesses to Glide smoothly. There's a lot of hard work needed beneath the surface, so keep your swans kicking by and speak to you next week. Tiffany share. So join us for that as well as food and drinks, and swag gifts, and all of that only for the price of 16 pounds. So, yeah, if you can come, tell your friends, tell your london-based friends, we'd love to have them. Finally, remember for your campaigns and businesses to Glide smoothly. There's a lot of hard work needed beneath the surface, so keep your swans kicking by and speak to you next week.