EP239 - Platform Layoffs & PPC

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Hello and a warm, welcome to
this week's episode of the PBC.

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Chad Roundup in today's episode.
We have Julie taken us on a

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topic of platform layoffs and
PPC, how to navigate the bumpy

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road.
Yeah, so, this is basically

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based off of if you've not heard
and been hiding under a rock for

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the past week or so yeah, both
Google and Microsoft announced

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tens of thousands of layoffs.
I think Google had 10,000

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Microsoft announced 12,000
layoffs.

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So yeah, it's such a Shame, such
a sad time for loads and loads

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of thousands of people even
though it's rubber, Brady

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mentioned in the chat, based on,
you know, the amount of people,

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those companies employ.
Yeah, I for them it's like tiny

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percentage of people they
losing.

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So that's why the focus is on
every single individual in.

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Might be a tiny percentage for
the big platform Giants, but it

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is a big part of an
individual's.

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Life is a big part of ten,
thousand people's, well 22,000

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people's lives on terms of They
don't have the form of income

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anymore and one thing that
really shocked, me was the fact

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that some people got fired by
finding out that they just

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couldn't log into their system
anymore.

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And I was like, the lack of
kindness and that was quite

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shocking.
And I mentioned posted something

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about that on Google on LinkedIn
on Monday.

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So yeah, we talked about how to
prepare for that in a way, not

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necessary from a point of view
of how to prepare to be laid

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off.
But how do you know how you

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prepare clients for the fact
that a big platform might have

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less people?
I have less resources and how to

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chat to clients to be prepared
and to be aware of things that

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could affect them.
So yeah, we talked about all

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that hope you enjoy.
Hello and a warm, welcome to

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this episode of the PPC chat
Roundup a podcast where I round

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I'm your host, Andrew and I'm

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recording from my studio here in
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And I use this platform to
share, not just expert but also

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my ideas and considered best
practices about paid media in

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the direction.
The digital industry is going

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in.
So if you want to keep up,

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Roundup podcast.

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Or if you're on Instagram, why
don't you check us out at PPC,

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chat underscore Round Up to get
quotes and Snippets from

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previous episodes.
So yeah, today we are talking

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about how to navigate the bumpy
road many times over platform

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layoffs.
And PPC and specially the likes

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of Google, Microsoft, and even
before Christmas, we had

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Facebook doing a lot of layoffs.
But first Julie goes, how are we

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doing?
I said, I am feeling.

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Okay, although yeah, we're
struggling with some client

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retention at the moment, which
is a bit annoying because they

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seem to be happy then given us
an email of a different story,

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which is a little bit annoying.
But some, yeah, getting all the

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support from my team and my
managers.

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So you good feedback as a client
that was like, yes, we don't

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think that we want to renew, but
You know, I knew and Josh,

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another colleague of mine have
been doing really well.

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Bruce responded to me saying,
That's Life Anew, never a matter

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of life or death.
I know not a matter of life or

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death, so that's why I think
things are going well, Lawrence

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goes clients, come and go.
You will get more to which I

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replied with a hug emoji, which
is what I was feeling at the

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moment and his response is also
sometimes as we've just launched

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a 400.
Our training course on retail

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media Series team and goes, we
are bracing for a snow storm

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tonight in Ohio Board.
Goes feeling good today.

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Diana joins us as well saying we
have a public holiday here in

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Romania.
So I'm enjoying a relaxing free

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day with pizza and a movie at
the cinema.

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That sounds good.
My grind goes tired, but it was

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a good day, Gilman joints as
well saying, doing great this

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morning.
Hope all is well with everyone.

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Yeah.
Miss Lee seems like all is well

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with most of us Julia vices
joins us as well as why not web.

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I remember her name I'd bout.
I forget her name.

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The lady who actually leads a
wine Web Amelia loads of us hair

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as well as Debbie Norton.
And I'm sure more will come

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later before we go into the
questions.

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We have Julie seen her psac now.
Yeah, before we get into the

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chat, remember this chat is
intended for PPC, Professionals

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of all levels.
If you have something you want

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to share, please do we are a
friendly and supportive

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Community.
Please don't be afraid to

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participate, but lurkers.
And of course, just podcast,

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listeners are always welcome as
well.

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So yeah, we go on to question.
Question 1 and Julie, asked are

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you concerned about all of the
layoffs happening in the tech

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space, in general, and AD
platforms specifically, if so

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what are you concerned about the
most?

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If not, why not my response was
on a human level, definitely

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hate.
The fact that thousands of

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people are losing their jobs are
being told by, you know, be

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getting locked out of the system
is really hard for the rug to

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report from under your feet.
Just like that in a moment in a

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split moment, but on a
professional level as well.

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Also, Consent, which departments
have been affected?

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Does that mean support could get
worse?

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I don't know.
Time will tell Debbie Norton

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goes, Yeah.
Question.

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Right out of the Starting Gate.
IT Tech, layoffs and Tech

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Bubble.
Burst are nothing new to this

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industry.
I've been through three of them

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2000.com Bubble.
Burst 2008, recession, 2023 Tech

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layoffs.
Yeah.

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Stay your course and keep moving
forward dealer goes.

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I definitely think those of us
who have been through this part

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of the economic cycle, have it
easier men.

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Painting a coma perspective
since we've seen it before and

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come out of it.
Okay.

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The Michael P Gambit goes not
necessarily if only because

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sometimes it felt like their
growth was hard to justify from

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a business case.
In the first place, I feel bad

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for the people laid off,
especially because the

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businesses hired them based on
assumption that nothing would

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change.
Yeah, and this response we have

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been on a shaky right, since
covid.

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I think the big platforms got
over-optimistic and wanted to

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come out.
Top on the talent battle.

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We are now going through a
Readjustment but it doesn't

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change the Baseline of growth in
digital industry.

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This is temporary, I hope so.
And I hope people can get their

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jobs back and in that way, if
that's that temporary as well.

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Get a fast response question
once and yes, it seems like a

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Cascade.
I'm worried about support

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levels, particularly in Canada,
and effects on the housing

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market given the numbers.
What I don't hate is some of the

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smartest people, we have
focusing on other Pursuits,

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Suits than getting people to
click ads and his girls.

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Haha.
I like the bright side of that

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redistributes some neurons and
Julie advice because I mean, not

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a great moment to reduce people
to neurons, particularly those

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dealing with debt and financial
stress now.

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But yes, it's long word me.
That smart people need to go

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into Tech or Finance to make any
Headway in life.

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I like the idea of our economy
reprioritizing and we have Julie

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herself responding to question
once in my concerns are about

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the Wanted me in general, but to
the perception must be dealt

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with that.
Tech is being particularly hard

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hit.
I view my job now to be a steady

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voice of calm for my clients
keep them from being reactive

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during Chase response.
And yes we need to be the calm

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in the storm.
This has happened before and it

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will happen again.
Responding intelligently and

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with thoughtfulness to the
Brand's goals is very important.

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Some Brands can or will increase
spend like investing in a down

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Market.
We have worth back responding to

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question one saying, yes it's
contagious.

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One company starts and suddenly
they're firing left and right

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potential Ripple effects
advertisers pulling budgets,

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Etc, Julie goes, you're not
wrong about rippled effect, we

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are seeing layoffs happening in
more and more Industries as

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companies feel safer doing it,
when others are also doing it.

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And it goes, they moved from a
talent acquisition battle to

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allay of count battle online.
Advertising Academy response

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saying you are many Industries.
Reducing budgets, others are

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increasing online ads when they
usually did other forms of

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advertising.
And yeah, when I talked about

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the fact that from a human
perspective, that sucks, but

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from a professional perspective,
which departments will be

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affected.
Lawrence goes exactly.

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The people.
Those are the most important

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factors at the moment.
The people that got fired

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Lawrence.
Also response question one

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saying yes, but mostly for the
folks involved who have lost

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their jobs and probably in most
cases very high paying jobs.

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The economy always comes.
Back and it is just a rough

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patch.
My concern is really just about

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the people because it sucks.
Yes, it does.

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Why not wear response to
question one saying, being

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concerned.
Since last summer, since our B2B

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clients were already feeling it,
then and lots of layoffs since

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July.
But last week brutal, think

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people should take notice now.
See, I'm out of practice, Sarah

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Steelman respond saying, yes,
Tech is full of opportunity and

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when you have this volume of
Highly qualified, Five people

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out of work, there's a shift.
However, I also see job loss as

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opportunity for creation and new
ideas.

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Sometimes people feel free to
explore passions or start a

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business.
And yeah, that's a very true

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point.
I think the guy who started apps

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flyer, I think he said he
started in 2010, was because he

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got made redundant from a role,
he tried to get into other jobs,

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but those didn't work out.
So yeah.

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He decided to start apps flyer
doing really well, I think it's

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called like 96 thousand
followers on LinkedIn.

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In and I'm sure they've got
loads of customers now because

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they're doing really well.
So yeah.

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Maybe guys if those who have
been laid off consider following

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those passions, there's no
better time than the present.

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Robert Brady response to
question one saying the layoff

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sock for the people involved
heart stopped.

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I also don't like how its
signals from the platform that

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they're focusing.
More on the bottom line.

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There are lots of levers.
They can pull in their

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algorithms to generate Revenue
at advertisers expense your

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response.
You mean just Arbitrarily do

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something to cost my clients
more money, unnecessarily, hard,

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pass rusher.
What's hard positive about that?

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Show Nelly response to question.
One thing, I find it unfortunate

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by am not concerned, too much on
how, it will impact me.

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Personally, support can't get
worse and he goes for port in

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inverted commas.
I know knock on wood, but I

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actually believe this.
I am not sure these layoffs

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necessarily signal a further
economic downturn, either.

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And then we have Julie taken us
on to question 2.

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Thing is there any platform that
you are most concerned about to

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the point where you are
re-evaluating strategy?

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What about that platform is?
Most concerning, I'd say,

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nothing's making me re-evaluate
strategy or making us

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re-evaluate strategy, but
definitely Google is a big

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concern.
They are big, big one.

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Like I said, in my answer,
question 1, what department were

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affected?
Will that affect support?

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That's my biggest concern.
Nothing I will affect strategy

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yet.
Debbie.

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No, to response question to
saying, ya go.

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BC ad spend budgets.
Moving half of a budget over to

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Bing PPC as their demographics
are fitting for the businesses

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and marketing, to Michael
response, to question to send

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trying to bring our marketing
strategy Back to Basics, we want

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to be on the platforms that have
been shown to work and not

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chasing a fad.
And this response, I am in

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00:11:33,000 --> 00:11:36,300
observation mode on the Twitter
platform that was the Shaker of

229
00:11:36,300 --> 00:11:38,600
them all.
I guess, Facebook needed a trim.

230
00:11:38,600 --> 00:11:42,000
Anyway, surprised at the massive
Google Amazon, Microsoft

231
00:11:42,000 --> 00:11:44,500
layoffs, from An ad strategy
point of view.

232
00:11:44,500 --> 00:11:48,200
I am not worried though and they
love you response to question 2

233
00:11:48,200 --> 00:11:51,300
saying Google display.
It keeps getting less efficient

234
00:11:51,300 --> 00:11:53,400
and we have Sarah steaming
responded question to saying,

235
00:11:53,400 --> 00:11:55,800
well, I'm always concerned about
the lack of support from the

236
00:11:55,800 --> 00:11:59,600
platforms, not just the Big G
meta is an issue as well.

237
00:11:59,600 --> 00:12:03,200
That being said I don't see
other options for moving money

238
00:12:03,200 --> 00:12:06,400
at this time or shifting to a
strategy that doesn't involve

239
00:12:06,400 --> 00:12:09,000
Big G my crime or gives us like
an honest question.

240
00:12:09,000 --> 00:12:12,600
One saying this is sad news but
not that worrying to me in and

241
00:12:12,600 --> 00:12:14,700
of itself.
Of they grew too fast and

242
00:12:14,700 --> 00:12:17,200
corrected inverted commas.
Heartless.

243
00:12:17,200 --> 00:12:20,300
Word in this context.
Yeah, corrected meaning fire,

244
00:12:20,300 --> 00:12:23,400
which is not a very nice word.
He might continue saying, what's

245
00:12:23,400 --> 00:12:26,200
worrying are the knock-on
effects, for example, it helps

246
00:12:26,200 --> 00:12:28,900
justify managers conducting
layoffs of their own.

247
00:12:29,200 --> 00:12:33,000
Perhaps frivolously, even Google
had to make Cuts, you know, as

248
00:12:33,000 --> 00:12:36,400
in a court that people might use
it could also create a labor

249
00:12:36,400 --> 00:12:39,300
Surplus in some categories,
Julie respond saying we are

250
00:12:39,300 --> 00:12:42,800
still in the covid biz wave in
that a lot happened.

251
00:12:43,100 --> 00:12:45,700
During the last few years and
with this things evolved in

252
00:12:45,700 --> 00:12:48,900
companies are now looking at
their longer-term plans, more

253
00:12:48,900 --> 00:12:51,700
strategically rather than
reactive lead to a global

254
00:12:52,000 --> 00:12:54,800
pandemic.
And we have learnt responding to

255
00:12:54,808 --> 00:12:57,900
question to say knowing, where
companies tend to lay off, I

256
00:12:57,900 --> 00:13:00,500
would say, support with any or
all of our platforms.

257
00:13:00,600 --> 00:13:04,000
Customer support is almost
always seen as a cost center for

258
00:13:04,000 --> 00:13:07,300
the companies and that generally
hits the hardest.

259
00:13:07,400 --> 00:13:11,700
This can impact us if we have
issues with accounts servers

260
00:13:11,700 --> 00:13:14,600
once in hundred percent,
Nationally response question to

261
00:13:14,600 --> 00:13:17,500
say, not because of layoffs.
But as budgets, get tighter for

262
00:13:17,500 --> 00:13:20,500
certain clients, we are having
to rethink Bing.

263
00:13:20,800 --> 00:13:23,600
It's a bummer.
But the performance there has

264
00:13:23,600 --> 00:13:28,000
tanked over the past year with
all the crazy changes they have

265
00:13:28,000 --> 00:13:32,000
made it used to be.
So reliable device responds

266
00:13:32,000 --> 00:13:34,900
saying, no, still Twitter
layoffs, basically indicate

267
00:13:34,900 --> 00:13:39,400
where my teams need to invest
time, more and more self-serving

268
00:13:39,400 --> 00:13:41,700
bias versus managed by is coming
up.

269
00:13:42,000 --> 00:13:44,400
Why not web response?
Question to say not actually

270
00:13:44,400 --> 00:13:46,900
concerned about the ad
platforms, actually seen

271
00:13:46,900 --> 00:13:50,000
potential opportunity there for
a couple reasons.

272
00:13:50,200 --> 00:13:54,000
So we are re-evaluating
strategies in a different way.

273
00:13:54,600 --> 00:13:56,900
And we have Michael responded,
question Tuesday, and trying to

274
00:13:56,900 --> 00:13:59,100
bring our marketing strategy
Back to Basics.

275
00:13:59,300 --> 00:14:02,900
We want to be on the platform's.
I have been shown to work and

276
00:14:02,900 --> 00:14:05,800
not chasing a fad.
That is very important.

277
00:14:05,800 --> 00:14:09,300
Do not chase a fad.
Boris Becker corresponding.

278
00:14:09,300 --> 00:14:12,700
No platform in particular, if
you never need support, you're

279
00:14:12,700 --> 00:14:15,400
probably Really fine but if you
need support.

280
00:14:15,900 --> 00:14:18,800
Oh boy.
Yeah, it delivers response, a

281
00:14:19,200 --> 00:14:21,900
public sector.
I'm going to get an ulcer from

282
00:14:21,900 --> 00:14:24,500
this actor.
Response support like customer

283
00:14:24,500 --> 00:14:26,000
support.
Yeah, Boris goes.

284
00:14:26,000 --> 00:14:27,000
Yep.
Yep.

285
00:14:27,000 --> 00:14:29,900
That kind of customer support
without have service team

286
00:14:29,900 --> 00:14:32,200
responded question to send.
Do you think when these

287
00:14:32,200 --> 00:14:35,700
platforms so trees are cut and
not disintegrated they look down

288
00:14:35,700 --> 00:14:38,600
at themselves.
Also post card stock price has

289
00:14:38,600 --> 00:14:42,900
increased which unfortunately
means this won't be the end.

290
00:14:43,300 --> 00:14:47,300
Yan and his response clearly.
Someone has had Dominoes on

291
00:14:47,300 --> 00:14:49,000
their mind.
Yeah.

292
00:14:49,500 --> 00:14:51,400
And then, yeah.
We've got phrase and responded

293
00:14:51,400 --> 00:14:52,900
question to same trigger.
For sure.

294
00:14:52,900 --> 00:14:55,200
Genuinely go beyond recommending
it.

295
00:14:55,200 --> 00:14:58,800
Now as I'm still conscious on
brand safety.

296
00:14:59,100 --> 00:15:01,400
Julie bikini response to
question 2 saying it's hard to

297
00:15:01,400 --> 00:15:05,300
imagine support getting worse
but it always could and outages

298
00:15:05,300 --> 00:15:08,100
are concerned as we saw with
Google ads yesterday.

299
00:15:08,500 --> 00:15:13,400
Not that we know that was tied
to layoffs, but an outage is But

300
00:15:13,400 --> 00:15:17,400
yeah, too coincidental in terms
of timing that it wasn't due to

301
00:15:17,400 --> 00:15:19,200
layoffs.
And I'm just saying Fraser

302
00:15:19,200 --> 00:15:20,900
response.
Am interested to see Google's

303
00:15:20,900 --> 00:15:23,700
response to the outer yesterday
and if any advertisers are

304
00:15:23,700 --> 00:15:27,600
reimbursed due to not being able
to access the platform Boris

305
00:15:27,600 --> 00:15:30,900
goes, it's almost comical cause
they're cutting support for the

306
00:15:30,900 --> 00:15:35,700
people who actually make them.
Check notes All the Monies and

307
00:15:35,700 --> 00:15:39,100
delivers response saying, I mean
the bug fixes are certainly tied

308
00:15:39,100 --> 00:15:41,600
to layoffs.
It doesn't need to be sabotage

309
00:15:41,600 --> 00:15:44,500
as long as you fire.
The restart crew.

310
00:15:44,900 --> 00:15:48,200
The restart crew.
You say my ground respond saying

311
00:15:48,200 --> 00:15:51,900
yes, but not too because of
economy regulation, huge.

312
00:15:51,900 --> 00:15:54,700
This year Tick-Tock could
implode opinion on how

313
00:15:54,700 --> 00:15:59,100
Washington decides meta at risk
of losing personalization in EU

314
00:15:59,100 --> 00:16:02,500
Google on a fresh doj.
So that's Department of Justice

315
00:16:02,800 --> 00:16:05,800
scrutiny.
Even then Jill takes us on to

316
00:16:05,800 --> 00:16:07,600
question 3 going.
Yeah.

317
00:16:07,600 --> 00:16:10,900
Are you doing anything
proactively to help clients or

318
00:16:10,900 --> 00:16:15,400
stakeholders understand and For
lies, what is happening in Tech

319
00:16:15,500 --> 00:16:18,800
and AD platform.
So how are we communicating with

320
00:16:18,800 --> 00:16:21,400
clients for me?
I clients we've not really

321
00:16:21,400 --> 00:16:23,500
needed to.
It doesn't seem like it has been

322
00:16:23,500 --> 00:16:25,100
brought up, it will not real
concerned.

323
00:16:25,100 --> 00:16:28,000
People, I just getting on with
things trying to figure out how

324
00:16:28,000 --> 00:16:30,700
P Max Works, how I'm trying to
see how to integrate their

325
00:16:30,700 --> 00:16:34,700
activity with other platforms
into onto the tag tool.

326
00:16:34,700 --> 00:16:38,300
So yeah, that's all we're really
focusing on the practicalities

327
00:16:38,300 --> 00:16:41,600
of getting paid media working
Debbie noting respond.

328
00:16:41,600 --> 00:16:44,900
Saying, this is tricky since
None of us really knows, but if

329
00:16:44,900 --> 00:16:48,100
it comes up, it is important to
be able to discuss the issue.

330
00:16:48,400 --> 00:16:51,000
Personally, I'd rather not talk
about it but would love to

331
00:16:51,000 --> 00:16:54,400
perform more PPC, Audits and is
response yet.

332
00:16:54,400 --> 00:16:57,300
I keep saying we are seeing the
do to AI on automation.

333
00:16:57,300 --> 00:17:00,600
Open it would change the way we
work and the way their campaigns

334
00:17:00,600 --> 00:17:03,200
will pan out connection to the
layoffs.

335
00:17:03,200 --> 00:17:06,500
Hmm.
Microsoft 1010 was spectacular,

336
00:17:06,500 --> 00:17:11,300
sack 10,000 staff, invest 10
billion in open a.i. roof

337
00:17:11,700 --> 00:17:14,700
Michael response saying it is,
Serving as a reminder that ad

338
00:17:14,700 --> 00:17:18,000
platforms are rented spaces.
They can help get people into

339
00:17:18,000 --> 00:17:21,900
our ecosystem but then it is on
us to keep them there as a large

340
00:17:21,900 --> 00:17:25,900
Advertiser, where we spend our
budgets makes a difference us.

341
00:17:25,900 --> 00:17:30,000
Pulling back has real-world
outcomes and the thread that I

342
00:17:30,000 --> 00:17:32,600
really want to mention because I
mentioned something like that

343
00:17:33,100 --> 00:17:35,200
LinkedIn.
When phrases says, I think my

344
00:17:35,200 --> 00:17:38,700
issue seems to be around the
ethics of many of these layoffs.

345
00:17:38,700 --> 00:17:42,200
Many people have been at these
funds for a long time and the

346
00:17:42,200 --> 00:17:45,600
way in which Some of the Google
people in particular have been

347
00:17:45,600 --> 00:17:49,000
let go has been beyond.
Poor KV goes, you are not just

348
00:17:49,000 --> 00:17:50,700
Google.
I want to get to the bottom of

349
00:17:50,700 --> 00:17:54,400
who normalized, someone finding
out they were laid off because

350
00:17:54,400 --> 00:17:57,800
they email shot off.
Yeah, exactly.

351
00:17:57,900 --> 00:18:00,700
I found out over the weekend, I
was like very disgusted by that

352
00:18:01,000 --> 00:18:04,800
Twitter was first with this as
high-profile but I bet it was

353
00:18:04,800 --> 00:18:08,300
brewing the year before so ugly.
There is no excuse Julie

354
00:18:08,300 --> 00:18:10,900
response for handling layoffs,
this way none.

355
00:18:10,900 --> 00:18:14,600
I don't care how large
organization is Treat people who

356
00:18:14,600 --> 00:18:17,800
are about to be out of a job
with dignity and respect.

357
00:18:17,800 --> 00:18:20,800
That is the absolute bare,
minimum and Fraser goes.

358
00:18:20,800 --> 00:18:24,100
Yes, yes, yes ethically, these
layoffs, just lack any human

359
00:18:24,100 --> 00:18:27,200
elements, Julie goes.
And people being laid off have

360
00:18:27,200 --> 00:18:31,000
questions that need answers just
turning off their badges or

361
00:18:31,000 --> 00:18:34,000
email is cruel.
Haven't been laid off ages ago.

362
00:18:34,000 --> 00:18:36,400
I remember how it was handled in
my case.

363
00:18:36,700 --> 00:18:40,100
I knew it was coming, but it was
handled professionally.

364
00:18:40,300 --> 00:18:42,900
That's good to hear.
And then, yeah, Ashton.

365
00:18:43,100 --> 00:18:46,000
Walker's wants to question to
say, not really, to be honest,

366
00:18:46,000 --> 00:18:48,700
the support teams at Reddit and
Linkedin have been great.

367
00:18:48,700 --> 00:18:52,200
So from a human perspective, it
would be a shame to lose them

368
00:18:52,200 --> 00:18:55,300
but overall it wouldn't really
impact our strategy.

369
00:18:55,300 --> 00:18:58,600
We are also not running ads on
Twitter and already ignore

370
00:18:58,600 --> 00:19:01,100
Google support wraps.
Yes, Google.

371
00:19:01,100 --> 00:19:04,000
Are you hearing that?
People are ignoring you, that's

372
00:19:04,000 --> 00:19:06,500
not good.
I'm Julia voice response saying

373
00:19:06,500 --> 00:19:08,400
yes.
And no, we're not pivoting any

374
00:19:08,400 --> 00:19:11,400
particular strategies but we
have been encouraging more

375
00:19:11,400 --> 00:19:16,500
Partnerships and And spends that
activity was already important

376
00:19:16,500 --> 00:19:21,200
and now makes more sense than
ever get those eggs in various

377
00:19:21,200 --> 00:19:24,400
baskets as a very good point.
Why not wear response to

378
00:19:24,400 --> 00:19:26,600
question?
3 saying yep, we are double

379
00:19:26,600 --> 00:19:28,500
checking.
All the accounts with thorough

380
00:19:28,500 --> 00:19:32,900
audit to look for abnormalities
so we can catch anything early

381
00:19:32,900 --> 00:19:36,200
with questionable support.
It's on us to protect our

382
00:19:36,200 --> 00:19:39,000
clients.
Budgets Fraser response, a not

383
00:19:39,000 --> 00:19:42,900
enough I have made a point of
sharing internally they need to

384
00:19:43,000 --> 00:19:47,100
Liaise more with Google but
purely down to the concern that

385
00:19:47,100 --> 00:19:50,800
if we don't, they'll contact
clients directly and that's in

386
00:19:50,800 --> 00:19:53,400
response.
Question, 3 collaboration by

387
00:19:53,400 --> 00:19:57,100
fear isn't really the most
conducive way of working though.

388
00:19:57,100 --> 00:19:59,400
Yep.
They also response question 3

389
00:19:59,400 --> 00:20:02,300
seen my go-to is to be as
proactive as I can with my

390
00:20:02,300 --> 00:20:06,400
clients and keep them up to date
on what they need to know in a

391
00:20:06,400 --> 00:20:09,600
way that is appropriate.
They feel more comfortable.

392
00:20:09,600 --> 00:20:12,400
When they know that I am paying
attention to what is happening

393
00:20:12,400 --> 00:20:15,100
and looking Out for their
interests.

394
00:20:15,400 --> 00:20:18,000
Boris goes constant
communication but most of my

395
00:20:18,000 --> 00:20:21,700
clients are pretty dialed in.
So they get what all of this

396
00:20:21,700 --> 00:20:24,400
means for them and we have
delivered screen.

397
00:20:24,400 --> 00:20:26,300
Another answer.
The question 3 saying, I will

398
00:20:26,300 --> 00:20:28,100
say that we're having
conversations about

399
00:20:28,100 --> 00:20:32,400
misinformation with fewer
people, minding the shop and all

400
00:20:32,400 --> 00:20:36,100
content being user-generated is
an opportunity here for Miss

401
00:20:36,100 --> 00:20:40,000
Chief and dangerous nonsense,
and dealer response to that

402
00:20:40,000 --> 00:20:41,500
same.
And the Supreme Court here in

403
00:20:41,500 --> 00:20:45,100
the u.s. is going to rule.
Roll on a Case might make that

404
00:20:45,100 --> 00:20:47,900
issue.
A whole lot Thor.

405
00:20:47,900 --> 00:20:52,500
Nia thorny issues with the doj.
Get involved my crime response

406
00:20:52,500 --> 00:20:55,100
to question. 3 saying haven't
tackled the layoffs yet but I'm

407
00:20:55,100 --> 00:20:59,200
constantly working to inform
clients about macro Trends even

408
00:20:59,500 --> 00:21:01,800
it's so important.
I'm awareness, can be

409
00:21:01,800 --> 00:21:05,300
surprisingly low.
Seriously man goes clients are

410
00:21:05,300 --> 00:21:07,100
seeing the platform perks,
degrade.

411
00:21:07,100 --> 00:21:11,100
And in terms of guiding the
client through, that is much of

412
00:21:11,100 --> 00:21:14,600
what we do as an agency.
Is help navigate in their best

413
00:21:14,600 --> 00:21:18,000
interest by not blanket.
Applying every platform solution

414
00:21:18,000 --> 00:21:21,000
and prioritizing efficient
accounts overgrowth.

415
00:21:21,300 --> 00:21:24,300
Shontella response to question 3
saying going to reiterate yet

416
00:21:24,300 --> 00:21:27,900
again that support that reaches
out is a sales team and their

417
00:21:27,900 --> 00:21:30,600
incentives are not aligned with
Biz goals.

418
00:21:31,000 --> 00:21:35,000
Other than that working with
mostly small Biz, I am not sure

419
00:21:35,000 --> 00:21:38,500
they are too concerned with
layoffs at Giant tech companies.

420
00:21:39,000 --> 00:21:41,300
We don't have really taken a
science question, forcing great

421
00:21:41,300 --> 00:21:45,400
discussion so far, our It's all
stakeholders concerned about the

422
00:21:45,400 --> 00:21:49,100
state of tech have.
They brought the topic up to you

423
00:21:49,100 --> 00:21:53,000
is so, what are they focused on?
And I'll say no, no client has

424
00:21:53,000 --> 00:21:55,800
really brought up the state of
tech or layoffs.

425
00:21:55,800 --> 00:21:58,100
We again, as I said earlier
we're still just focused on

426
00:21:58,400 --> 00:22:02,300
performance and trying to test
it new platforms and as response

427
00:22:02,300 --> 00:22:05,000
to question forcing clients,
bring up the concern for rising

428
00:22:05,000 --> 00:22:08,900
cpc's and dropping conversions.
Sometimes they worry about less

429
00:22:08,900 --> 00:22:12,500
Impressions to, I try to
entertain them with stories from

430
00:22:12,500 --> 00:22:15,600
the real.
Old about Bots, Ai and end of

431
00:22:15,600 --> 00:22:19,700
work, and the occasional cookie
story from time to time in

432
00:22:19,700 --> 00:22:21,500
Diego's.
Well, now, I want cookie.

433
00:22:23,300 --> 00:22:25,600
That's interesting.
And then we have, I'm sure

434
00:22:25,600 --> 00:22:28,600
Nellie responded question
forcing not that I'm aware of,

435
00:22:28,600 --> 00:22:31,900
but we'll definitely be leaving
time and space in meetings to

436
00:22:31,900 --> 00:22:35,000
address.
Any concerns, and Ashton clock

437
00:22:35,000 --> 00:22:37,400
response to question.
Three in terms of practically

438
00:22:37,400 --> 00:22:41,200
helping clients to understand
somewhat, we're transparent

439
00:22:41,200 --> 00:22:44,600
about the fight by Google reps.
Do It helped us, we don't trust

440
00:22:44,700 --> 00:22:48,000
their recommendations Tab, and
we're leaning into automation

441
00:22:48,000 --> 00:22:51,600
more and communicating the
learning periods associated with

442
00:22:51,600 --> 00:22:53,600
it.
But layoffs, haven't been part

443
00:22:53,600 --> 00:22:57,400
of many discussions yet, why not
wear response to question?

444
00:22:57,400 --> 00:22:59,300
Five saying they haven't yet,
but they will.

445
00:22:59,300 --> 00:23:03,600
Now it takes a while for this
news to trickle down to non Tech

446
00:23:03,600 --> 00:23:08,300
Industries as it appears that
this issues seems to also take a

447
00:23:08,300 --> 00:23:11,000
while to trickle down from
Financial Industries, which

448
00:23:11,000 --> 00:23:15,900
started making these Months ago,
Julie response to question 14.

449
00:23:15,900 --> 00:23:19,600
I have not gotten any questions
on these layoffs yet but clients

450
00:23:19,600 --> 00:23:21,700
are definitely concerned about
the economy.

451
00:23:21,800 --> 00:23:25,700
In general, I have one client in
the tech industry field who is

452
00:23:25,700 --> 00:23:28,300
impacted by Tech Leo's, more
directly fewer.

453
00:23:28,300 --> 00:23:32,000
People want to pay for training
then when there are little still

454
00:23:32,000 --> 00:23:34,300
advise response saying yes, not
much.

455
00:23:34,400 --> 00:23:38,100
And most of the focus has been
about support and our overall

456
00:23:38,100 --> 00:23:40,900
plans.
Now is the time of year to start

457
00:23:40,900 --> 00:23:43,900
executing the strategy.
And I can say Say that when

458
00:23:43,900 --> 00:23:47,900
Partners have gotten in touch,
it's for support staff news, and

459
00:23:47,900 --> 00:23:51,500
all to grow spend on the
platform and then we have both

460
00:23:51,500 --> 00:23:53,700
back responded.
Question for saying they are

461
00:23:53,700 --> 00:23:56,100
more concerned about
macroeconomic Trends.

462
00:23:56,400 --> 00:23:59,900
How do we prep protect budgets,
double down on what's working

463
00:23:59,900 --> 00:24:03,500
and prevent any cro leaks?
Phrase, Andrews goes main

464
00:24:03,500 --> 00:24:06,900
concerns is around privacy and
what it means for targeting

465
00:24:07,200 --> 00:24:10,600
literally this week had
discussions with a client on the

466
00:24:10,600 --> 00:24:15,300
importance of first-party data
and Those leads so much of my

467
00:24:15,300 --> 00:24:18,500
work has been insuring.
Any shifts are translated into

468
00:24:18,500 --> 00:24:22,300
what it means for them.
Ashton clock respond saying, I

469
00:24:22,308 --> 00:24:24,400
haven't had any clients.
Bring it up yet.

470
00:24:24,700 --> 00:24:27,700
We're also very transparent
about changes in the actual ad

471
00:24:27,700 --> 00:24:31,400
platforms, which helps ease any
anxiety about updates and

472
00:24:31,400 --> 00:24:34,600
announcements, and lets them
know that we're staying

473
00:24:34,600 --> 00:24:38,100
up-to-date on the trends Micron
response.

474
00:24:38,100 --> 00:24:39,700
No.
But it's very fresh to be

475
00:24:39,700 --> 00:24:42,700
honest, at platforms are facing
minimal risks.

476
00:24:42,700 --> 00:24:46,300
The Layoffs reduced overhead,
increased profitability and

477
00:24:46,300 --> 00:24:49,200
lowered risk.
The risk they face is as if a

478
00:24:49,200 --> 00:24:53,900
consumer recession occurs and is
strong enough to trigger an

479
00:24:53,900 --> 00:24:57,300
Advertiser recession.
John King response, question

480
00:24:57,300 --> 00:25:00,600
forcing surprisingly know.
They paid to do that whirring.

481
00:25:01,100 --> 00:25:03,700
I think they pay to not do that
worried anyway.

482
00:25:04,300 --> 00:25:06,800
Um, do you respond goes on to
question five?

483
00:25:06,800 --> 00:25:10,400
Saying, do you have any plan in
place for yourself, or your

484
00:25:10,400 --> 00:25:14,100
Agency, for the coming part of
the The cycle, where Brands will

485
00:25:14,100 --> 00:25:18,700
tend to let in-house staff go
and look to Outsource, same

486
00:25:18,700 --> 00:25:22,600
question for in-house, folks,
you'll gonna respond saying, we

487
00:25:22,600 --> 00:25:26,400
plan on doubling down hiring
another specialist if we need

488
00:25:26,400 --> 00:25:29,800
to, and being available to soak
up the work, which will

489
00:25:29,800 --> 00:25:33,800
inevitably come our way.
Boris goes, my thoughts exactly.

490
00:25:33,800 --> 00:25:35,800
The work will trickle down to
smaller.

491
00:25:35,800 --> 00:25:39,600
Firms / Freelancers, their egos.
Wow, I haven't been thinking

492
00:25:39,600 --> 00:25:42,800
about it too much, although when
budgets are really tight and

493
00:25:42,900 --> 00:25:46,200
really grateful that I have been
doing Google AdWords since its

494
00:25:46,200 --> 00:25:48,600
Inception.
When we super busy, I'll bring

495
00:25:48,600 --> 00:25:51,300
on PPC help.
When it's tighter, I'll do it

496
00:25:51,300 --> 00:25:54,800
myself Michael response to
question, farting in house, we

497
00:25:54,800 --> 00:25:57,600
aren't looking to Outsource.
We're actually looking to

498
00:25:57,600 --> 00:25:59,400
continue to bring things
in-house.

499
00:25:59,700 --> 00:26:03,500
The reasoning is pretty simple.
In-house teams respond to what

500
00:26:03,500 --> 00:26:06,400
is happening within the
organization and outside of

501
00:26:06,400 --> 00:26:10,200
partner, is as impacted as we
are and as response.

502
00:26:10,200 --> 00:26:12,200
No plan in relation with the
layoffs.

503
00:26:13,300 --> 00:26:16,500
Perhaps that this is the first
time we have a chance to have

504
00:26:16,500 --> 00:26:19,700
some solid evidence on Google is
not always right.

505
00:26:19,800 --> 00:26:21,900
Look, what they just did towards
clients.

506
00:26:22,100 --> 00:26:24,400
Increase your optimization
School anyone?

507
00:26:24,600 --> 00:26:28,200
Hmm, maybe not just yet.
I tell response question for

508
00:26:28,200 --> 00:26:31,200
say, nothing in specific they
are concerned with related to

509
00:26:31,200 --> 00:26:34,100
lay off, but in case they wish
to talk about these.

510
00:26:34,100 --> 00:26:37,900
I tried to be updated with the
nitty-gritty and boring economic

511
00:26:37,900 --> 00:26:42,200
stuff, and try to find answers
to their queries without have

512
00:26:42,200 --> 00:26:42,900
jellyfish.
Respond.

513
00:26:43,000 --> 00:26:45,500
Question 5 saying, we're
constantly looking at clients

514
00:26:45,500 --> 00:26:48,800
who wants to go in house to
reduce fees and those who want

515
00:26:48,800 --> 00:26:52,400
agency supports to make use of
our discounts on media, both are

516
00:26:52,400 --> 00:26:56,500
going to be in flux this year.
Seriously, man goes, not that I

517
00:26:56,500 --> 00:27:00,600
know of, especially since
finding Talent is hard, Julie,

518
00:27:00,600 --> 00:27:02,800
response him.
It feels kind of icky to look

519
00:27:02,800 --> 00:27:05,200
for opportunities when others
are being downsized.

520
00:27:05,200 --> 00:27:08,000
But there will be Brands looking
for outside help.

521
00:27:08,500 --> 00:27:12,400
The why we are paying salary and
benefits when they could just

522
00:27:12,400 --> 00:27:16,900
pay for Black part of the cycle.
Is here astronaut goes.

523
00:27:16,900 --> 00:27:19,600
Yeah, it's a sucky situation,
but I'd rather see Sur Le small

524
00:27:19,600 --> 00:27:23,000
and midsize businesses.
Pick up the Fallen chips instead

525
00:27:23,000 --> 00:27:25,100
of networked agencies and
Enterprises.

526
00:27:25,100 --> 00:27:28,100
I agree with them.
I took as I can understand where

527
00:27:28,100 --> 00:27:31,200
people are coming from but to be
honest, I never relied on the

528
00:27:31,200 --> 00:27:34,600
extra stuff from the company.
Especially when you are not from

529
00:27:34,600 --> 00:27:37,300
the US things with full-time
doesn't work.

530
00:27:37,500 --> 00:27:40,600
Most companies say they are
hiring full-time, but give you a

531
00:27:40,600 --> 00:27:42,900
freelance contract.
I hate that.

532
00:27:43,000 --> 00:27:45,300
That girl responds saying to be
fair us company.

533
00:27:45,300 --> 00:27:48,500
Can't legally hire full-time
employee, unless they have

534
00:27:48,500 --> 00:27:52,700
residency or work visa head.
So most overseas full-time jobs

535
00:27:53,100 --> 00:27:56,600
are going to be on a contract
basis unless that company has a

536
00:27:56,608 --> 00:28:00,200
domestic entity.
We have lunch on Elias while

537
00:28:00,200 --> 00:28:03,100
responding to question five say
no particular plan in place for

538
00:28:03,100 --> 00:28:06,900
this although it seems like a
pool of qualified job Seekers

539
00:28:06,900 --> 00:28:10,900
may be increasing so we'll be
keeping our eyes on that.

540
00:28:11,200 --> 00:28:12,900
Why not wear response to
question five?

541
00:28:13,100 --> 00:28:16,900
Be making plans since November
by crime response.

542
00:28:16,900 --> 00:28:19,600
Saying it would be an
interesting reversal.

543
00:28:19,600 --> 00:28:24,400
If this occurs not Unthinkable,
I fear that it will be a lean

544
00:28:24,400 --> 00:28:27,200
year for marketers of all
Stripes know.

545
00:28:27,200 --> 00:28:30,600
I don't really have a plan,
that's surprising.

546
00:28:30,600 --> 00:28:33,200
I'm like this, I have a plan
Boris response and you can

547
00:28:33,200 --> 00:28:37,100
always consult on making badass
charts, Microsoft wants.

548
00:28:37,100 --> 00:28:40,900
Yeah, I've thought about this.
I'm Julie gives another time to

549
00:28:40,900 --> 00:28:42,800
question five saying.
This is also a Time.

550
00:28:43,000 --> 00:28:46,000
When you can do Consulting work
on the side, there will be a

551
00:28:46,008 --> 00:28:49,300
percentage of brands that want
to work with a freelancer or

552
00:28:49,300 --> 00:28:52,700
consultant because the
perception is less expensive.

553
00:28:53,000 --> 00:28:56,800
And that is appealing in this
type of Market actor.

554
00:28:56,800 --> 00:29:00,100
Response question 5 saying yep.
I am tightening the outbound and

555
00:29:00,100 --> 00:29:04,700
acquisition process for myself.
Check my daily update thread and

556
00:29:04,700 --> 00:29:07,400
will soon be working on the
inbound side of acquisition to

557
00:29:07,400 --> 00:29:10,700
capture these demands.
I'm also talking with a lot of

558
00:29:10,700 --> 00:29:13,700
recruiting agencies and try to
Put them.

559
00:29:14,200 --> 00:29:16,100
And then we have a system clock
responded.

560
00:29:16,100 --> 00:29:17,900
Question.
Five seen some of our agencies

561
00:29:17,900 --> 00:29:21,100
exact team has pivoted to
focusing almost exclusively on

562
00:29:21,100 --> 00:29:24,100
sales or Business Development.
While they do that.

563
00:29:24,100 --> 00:29:27,400
Others are stepping in to fill
those people's vacant roles,

564
00:29:27,800 --> 00:29:31,500
particularly in areas where
responsibilities have overlapped

565
00:29:31,600 --> 00:29:34,400
in the past, we have heard and
responded.

566
00:29:34,400 --> 00:29:39,000
Question fighting anecdotally,
it is to refresh the clients on

567
00:29:39,000 --> 00:29:42,200
goals and have actionable and
attributable.

568
00:29:43,000 --> 00:29:46,200
He is to be held to.
It can make it a lot more

569
00:29:46,200 --> 00:29:48,100
difficult for clients to let you
go.

570
00:29:48,100 --> 00:29:51,800
If you're consistently hitting
targets and meeting their needs.

571
00:29:51,800 --> 00:29:54,600
Absolutely.
Make sure you're meeting the

572
00:29:54,600 --> 00:29:57,500
needs and you're doing what
you're there to be paid for.

573
00:29:57,900 --> 00:30:00,900
And the side note here where
Julie goes in terms of just

574
00:30:00,900 --> 00:30:04,800
sharing what you can do to help
our community and people who

575
00:30:04,800 --> 00:30:07,800
might have lost their jobs, if
anyone has questions about the

576
00:30:07,800 --> 00:30:11,700
doing freelance or Consulting
work, my DM's are open, been

577
00:30:11,700 --> 00:30:15,400
doing this for 23.
Is happy to answer questions.

578
00:30:15,400 --> 00:30:16,800
Yeah, it's run.
Ellie goes.

579
00:30:16,800 --> 00:30:19,600
Do you know if there's a
resource for agencies way it has

580
00:30:19,600 --> 00:30:23,100
a list of Freelancers that
Specialties Etc we occasionally

581
00:30:23,100 --> 00:30:26,800
get leads that just don't make
sense for us and would love to

582
00:30:26,800 --> 00:30:30,400
pass these on to Freelancers.
I trust ya Julie goes, we talked

583
00:30:30,400 --> 00:30:33,200
about creating something like
this for PPC chat at one point.

584
00:30:33,200 --> 00:30:37,400
I think, at Villa had something
she was working on to help cover

585
00:30:37,400 --> 00:30:40,300
leaves of absence like maternity
leaves.

586
00:30:40,700 --> 00:30:43,000
And yeah, Robert goes yes.
How company does have An

587
00:30:43,008 --> 00:30:46,400
offering for maternity leaves.
And I really goes, yeah, that's

588
00:30:46,400 --> 00:30:48,300
correct.
She goes out, as for list of

589
00:30:48,300 --> 00:30:51,300
Specialties to refer to list.
I have a spreadsheet where I

590
00:30:51,300 --> 00:30:54,700
have people, I can
confidentially she refer listed

591
00:30:54,700 --> 00:30:59,700
so I can send leads to the best
potential fit based on Services.

592
00:31:00,200 --> 00:31:03,900
Deborah response to Julie's
comments about having 23 years

593
00:31:03,900 --> 00:31:06,100
of experience, and Debbie goes
that's impressive.

594
00:31:06,100 --> 00:31:08,900
Self-employment is not for the
faint of heart.

595
00:31:08,900 --> 00:31:12,800
Got to have the salt I've been
freelance consultant since 2008.

596
00:31:13,200 --> 00:31:16,600
And on that note, we come to the
end of the chat today in this

597
00:31:16,600 --> 00:31:17,200
week.
Yeah.

598
00:31:17,200 --> 00:31:20,900
Hope you have taken some great
takeaways from that, if you're

599
00:31:20,900 --> 00:31:23,500
someone in the job hunt, let us
know.

600
00:31:23,500 --> 00:31:28,000
Get involved in the community,
talk about what you need or just

601
00:31:28,000 --> 00:31:30,300
join the chat.
We'd love to hear your opinions

602
00:31:30,600 --> 00:31:34,100
about any ways that you can help
those who have been laid off.

603
00:31:34,500 --> 00:31:37,300
And if you have any questions,
or if you have any more

604
00:31:37,300 --> 00:31:41,000
contributions to this chat,
please join us on Thursday at

605
00:31:41,000 --> 00:31:42,600
5:00 p.m.
GMT. 12 p.m.

606
00:31:42,600 --> 00:31:44,600
Eastern.
The time on Twitter spaces where

607
00:31:44,600 --> 00:31:48,600
this conversation is going to
continue for any feedback about

608
00:31:48,600 --> 00:31:51,500
the podcast or maybe even some
questions about anything that

609
00:31:51,500 --> 00:31:53,900
has been shared.
Please get in touch with me at

610
00:31:53,900 --> 00:31:56,400
the marketing.
I knew or find me on LinkedIn.

611
00:31:56,800 --> 00:32:00,200
It will also be great for any
long-standing members to leave a

612
00:32:00,300 --> 00:32:03,900
review or rating, which would be
at the a link.

613
00:32:03,900 --> 00:32:08,100
Tree.com /p P c-- chat
underscore, Round Up.

614
00:32:08,300 --> 00:32:11,200
And Under two weeks time we now
have PPC LiveLeak.

615
00:32:11,200 --> 00:32:15,700
A number four, Happening, only a
week from Thursday actually just

616
00:32:15,800 --> 00:32:18,200
over two weeks now.
But it's time you were reading

617
00:32:18,500 --> 00:32:20,900
listening to this in my building
this week one week actually.

618
00:32:21,200 --> 00:32:25,200
So yeah if you want to go and
PPC live vk.com you get your 16

619
00:32:25,200 --> 00:32:29,900
pound tickets for for speakers
of likes of as in Ahmad who has

620
00:32:29,900 --> 00:32:32,900
the digitalizing asks digital
podcast.

621
00:32:32,900 --> 00:32:35,400
As well as Sophie Logan, who
joins this conversation on a

622
00:32:35,400 --> 00:32:40,500
regular basis as well as likes
of Mary Crawford and GTM.

623
00:32:40,500 --> 00:32:43,900
So that's Google tag manager
Yoda Tiffany share.

624
00:32:43,900 --> 00:32:49,200
So join us for that as well as
food and drinks, and swag gifts,

625
00:32:49,200 --> 00:32:51,800
and all of that only for the
price of 16 pounds.

626
00:32:51,800 --> 00:32:55,100
So, yeah, if you can come, tell
your friends, tell your

627
00:32:55,100 --> 00:32:58,000
london-based friends, we'd love
to have them.

628
00:32:58,400 --> 00:33:01,000
Finally, remember for your
campaigns and businesses to

629
00:33:01,000 --> 00:33:02,700
Glide smoothly.
There's a lot of hard work

630
00:33:02,700 --> 00:33:06,100
needed beneath the surface, so
keep your swans kicking by and

631
00:33:06,100 --> 00:32:43,900
speak to you next week.
Tiffany share.

632
00:32:43,900 --> 00:32:49,200
So join us for that as well as
food and drinks, and swag gifts,

633
00:32:49,200 --> 00:32:51,800
and all of that only for the
price of 16 pounds.

634
00:32:51,800 --> 00:32:55,100
So, yeah, if you can come, tell
your friends, tell your

635
00:32:55,100 --> 00:32:58,000
london-based friends, we'd love
to have them.

636
00:32:58,400 --> 00:33:01,000
Finally, remember for your
campaigns and businesses to

637
00:33:01,000 --> 00:33:02,700
Glide smoothly.
There's a lot of hard work

638
00:33:02,700 --> 00:33:06,100
needed beneath the surface, so
keep your swans kicking by and

639
00:33:06,100 --> 00:33:07,100
speak to you next week.