Next PPC Live Event - June 26th (Leeds). Buy Your Ticket

Episodes

March 15, 2023

EP245 - Wrangling Google Ads Performance Max

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you currently running Performance Max campaigns in Google Ads? If so, for how long and for what industry or produc...

Listen to the Episode
March 2, 2023

EP244 - GA4 - Figure It Out or Find An Alternative

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Is Google Analytics 4 (GA4) running on the site(s) that you work with? If not, why not? And was it difficult to get it ...

Listen to the Episode
Feb. 22, 2023

EP243 - Coping with Diminishing Data

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What are the main types of data you regularly work with in PPC? From what sources? Q2 Do you find you have less PPC data...

Listen to the Episode
Feb. 15, 2023

EP242 - Finding YOUR PPC Path

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you on what you would consider your desired PPC career path? Q2 If you are on your desired PPC career path, how did ...

Listen to the Episode
Feb. 8, 2023

EP241 - Making The PPC Industry Better in 2023

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 If you had to describe the “state of the PPC industry” in 2023, how would you describe it? Q2 What is something that you...

Listen to the Episode
Feb. 1, 2023

EP240 - What's On Your Mind in PPC?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What is on your mind this week in PPC? Q2 What have your clients or stakeholders been asking you about this month? Q3 Is...

Listen to the Episode
Jan. 25, 2023

EP239 - Platform Layoffs & PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you concerned about all of the layoffs happening in the tech space in general and at ad platforms specifically? If ...

Listen to the Episode
Jan. 19, 2023

EP238 - AI & PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you currently utilizing any AI (artificial intelligence) in your PPC efforts? If so, what are you using? If not, w...

Listen to the Episode
Jan. 11, 2023

EP237 - Brand Safety in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Is brand safety a major concern for the brands you are currently working with - and why or why not? Q2 What is your most...

Listen to the Episode
Jan. 4, 2023

EP236 - Q5 - What Did We See and Learn

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 We talked about strategies for Q5 back in late November, but I will ask again - are you familiar with the term “Q5”? Q2 ...

Listen to the Episode
Dec. 21, 2022

EP235 - PPC Holiday Wish List

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What is your holiday wish for Google Ads? Q2 What is your holiday wish for Microsoft Ads? Q3 What is your holiday wish f...

Listen to the Episode
Dec. 14, 2022

EP234 - Raising Your Rates - How, When & Why

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you ever raised your rates? If so, why? And if not, why not? Q2 Are you planning on or considering raising your r...

Listen to the Episode
Dec. 7, 2022

EP233 - Achieving a More Holistic Approach To Your PPC Marketing Effo…

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Let’s get an idea of who is participating today! Are you an agency, a consultant, a freelancer or in-house PPC? If yo...

Listen to the Episode
Nov. 30, 2022

EP232 - Q5 Paid Social Tactics to Successfully Wrap the Year

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) co-hosted by Akvile DeFazio Q1 Is “Q5” (December 25-31) a term you are familiar with? And if so, do you plan for it specifi...

Listen to the Episode
Nov. 23, 2022

EP231 - What We are thankful for in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 While we do our fair share of complaining and venting, we are not all negative! What are you thankful for in PPC in gene...

Listen to the Episode
Nov. 16, 2022

EP230 - Managing PPC When Tech is Melting Down

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 With all the terrible tech news - layoffs, Twitter imploding, etc. - what is your biggest concern in all of it with rega...

Listen to the Episode
Nov. 9, 2022

EP229 - Ecom, DTC, retail, BFCM + more.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown ( @duanebrown ) Q1 What are you seeing out there for Black Friday? What is the good, bad and ugly? Are any brands launching sales already? Q2 W...

Listen to the Episode
Nov. 2, 2022

EP228 - Programmatic Advertising

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What does the term “programmatic advertising” mean to you? Q2: Are you currently managing any programmatic advertising f...

Listen to the Episode
Oct. 19, 2022

EP227 - Meta & TikTok Ads

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you currently managing advertising on Meta or TikTok? If so, for what industry or industries? Q2: Is this your first...

Listen to the Episode
Oct. 12, 2022

EP226 - Competition - How to Analyze It & Thrive in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Is analyzing the competitive landscape something you do for your clients or brand? If so, how often do you do an analysi...

Listen to the Episode
Oct. 5, 2022

EP225 - Google's Search On 22 Announcements & What It Means for PPC”

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What was your overall impression of or reaction to the things that were announced or discussed (some were features that ...

Listen to the Episode
Sept. 28, 2022

EP224 - Planning & Research in Today’s PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you in the midst of any PPC planning right now? If so, what kinds of planning are you working on? Q2: How are you ha...

Listen to the Episode
Sept. 21, 2022

EP223 - How to Talk PPC with Non PPC People

#ppcchat Twitter discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you regularly need to talk PPC with non-PPC people? If so, who are you most regularly talking to? Q2: Have you found...

Listen to the Episode
Sept. 14, 2022

EP222 - Taking the Frenzy out of PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you and/or your team find yourselves working nights, weekends, etc. regularly? If so, why? And if not, why not? Q2: D...

Listen to the Episode
Buy Me A Coffee