Episodes

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What do you consider to be a red flag when interacting with a potential client? Q2 How do you handle red flags when they a...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What percentage of the advertising budgets that you manage are spent on Google and/or Facebook? And for what industries ar...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How long have you been working in PPC? And are you/have you been agency, in-house or consultant/freelancer? Q2 Let’s sta...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What types of conversion actions are you currently tracking in your PPC campaigns? What method do you use to track the c...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are all of the sites you work with using GA4? If so, for how long? And if not, why not? Q2 How comfortable are you worki...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts): 1. Di...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you think that AI is being over, properly or under hyped by tech platforms right now either generally or relative to ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) with Ginny Marvin ( @adsliaison ) Q1 What was the most important or exciting thing announced at Google Marketing Live (GML...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What are some examples of PPC pitfalls you have encountered over the years? If so, what happened & what did you do? Q2 H...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you spent any time thinking about or pondering the future of search and/or PPC? Or are you too busy dealing with th...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How do you decide on the targeting for your PPC advertising? Q2 Has your process for targeting changed in the last few y...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Were you impacted by the Facebook platform meltdown over the weekend? If so, how did you respond? Q2 We talked about thi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How do you define AI when it comes to PPC? Q2 What aspects of AI do you think are helpful for PPC? Q3 What aspects of AI...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you been experiencing any performance dips for the accounts you manage in the last few months? If so, on which plat...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you currently running any campaigns in Google Ads that are utilizing broad match? Are you exclusively using broad ma...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you currently running ads on social platforms? If so, which one(s)? And for what type of product or service are you ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you feel like you are ahead, in the middle or behind the curve in PPC these days? Meaning, do you feel like you’re fa...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you currently running Performance Max campaigns in Google Ads? If so, for how long and for what industry or produc...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Is Google Analytics 4 (GA4) running on the site(s) that you work with? If not, why not? And was it difficult to get it ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What are the main types of data you regularly work with in PPC? From what sources? Q2 Do you find you have less PPC data...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you on what you would consider your desired PPC career path? Q2 If you are on your desired PPC career path, how did ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 If you had to describe the “state of the PPC industry” in 2023, how would you describe it? Q2 What is something that you...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What is on your mind this week in PPC? Q2 What have your clients or stakeholders been asking you about this month? Q3 Is...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you concerned about all of the layoffs happening in the tech space in general and at ad platforms specifically? If ...