Episodes

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently using any AI-generated content in your PPC (ads, assets, videos, images, landing page content, etc.)? If so, what are you using and how is it going? If not, why not? Q2 Do you think you can discern AI-generated content, images or video in ads or landing pages? What, if anything, makes it stand out to you? Q3 Do you have a reaction to AI-generated content when you recognize it...

#ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How much would you say you’re keeping up with all the updates from Google, Microsoft and the world of Ai Q2 With all the people worrying about enhanced CPC’s, how have you felt about it and how should people approach it? Q3 Do you use performance max and how are you finding it? Q4 How do you use Ai - How often do...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible for and on how many platforms? Do you have a hard limit on how many accounts you will manage at once? Q2 What have you done if you find yourself with an unreasonable workload? Q3 Do you have any standard operating procedures (SOPs) in place for setting up and/or managing ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you taking into consideration political advertising in the U.S over the next six weeks and how it might impact your PPC campaigns? Q2 Have you noticed that holiday seasons are being started earlier this year and is this impacting your PPC strategy in any way? Q3 With economic conditions being tight around the world, are you making adjustments to your current and or 2024 holiday strategy? ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular opinion? Q2 What is a controversial or unpopular opinion that you vehemently disagree with that you see out there being touted? Q3 What popular PPC opinion do you really disagree with? Q4 Is there any PPC take you’ve seen recently that really got you thinking? Q5 What is your most hopeful or optimistic PPC take? Thank you for listening! Please h...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you think the PPC industry as we know it is dying - yes, no or not sure? Do you think the current PPC skillset is dying - yes, no or not sure? Q2 Why do you think the PPC industry as we know it is dying or not dying? Q3 What do you think our jobs will look like in 5 years? Q4 What are the PPC skills of the future? And how do you feel about learning them (if you don’t already have them!)? ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances? Q2 What is your position on using PMAX and under what circumstances? Q3 SKAG or STAG, what is your position on which strategy to use and under what circumstances? Q4 Do you think you have biases towards platforms? If so, which ones and why? Q5 Do you have a natural trust or distrust of a...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Were any of your accounts impacted and if so how? Are they now back to normal and what are your general thoughts on the situation? Q2 What are your thoughts on the newly delivered ruling against Google in the antitrust case? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup Julie F Bacchini (@NeptuneMo...

#ppcchat Slack discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 With Google’s announcement that they will not be deprecating third-party cookies in Chrome, what are your thoughts about it? Q2 The Federal Trade Commission (FTC) is focusing on surveillance pricing and currently investigating this practice, what do you think about this? Q3 What do you think about the FTC’s claim that hashing doesn’t make customer's data anonymous? Q4 What are your thoughts ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you ever been micromanaged in your PPC work? Q2 What are the most annoying or frustrating ways in which you’ve been micromanaged in your PPC work? Q3 Do you have anything in your prospecting process that helps you screen for potential micromanagers?? Q4 How do you handle or manage it when you're being micromanaged in your PPC work? Thank you for listening! Please help grow the podcast ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the KPIs that you are most often asked to track? Q2 What are the KPIs that you are most often asked to optimize toward? Q3 What KPI(s) do you think are the most important to track and/or optimize toward and why? Q4 What KPI do you think is the most misunderstood by either PPCers and/or clients/stakeholders? Why do you think it is misunderstood? Q5 What KPI would you like to see go a...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1: What are your general thoughts on bidding on brand terms in search? Q2: Are there any situations or circumstances when you think it is an absolute MUST to bid on brand terms? Q3: Are there any situations or circumstances when you think it is an absolute must to NOT bid on brand terms? Q4. What do you think is the most misunderstood aspect of bidding or not bidding on brand terms for PPCers? ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you heard about Google Ads moving a set of advertisers off of credit card billing? If so, what are your thoughts on this? Q2 How is your overall trust in ad platforms these days? What influences your trust in an ad platform? Q3 Which platforms do you find most and least trustworthy and why? Q4 What could ad platforms do to regain and/or build more trust with advertisers and PPC pros in y...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1: Have you heard and/or read about Google automatically pausing “low activity keywords”? Q2: Do you have any or many keywords in your accounts that meet this criteria? If so, do you have a lot or not that many? Q3: What are your thoughts on Google automatically pausing these types of keywords? Q4. Do you plan to re-enable paused keywords? Why or why not? Thank you for listening! Please help ...

Q1 What level of importance do you place on the post click (landing page) experience for accounts that you manage? Q2 For accounts you manage, do you have any level of control or input over what is on the landing page, how it looks, etc.? Q3 Are your clients or stakeholders concerned about their landing pages/post click experience? If so, what are their biggest concerns? Q4 What are the biggest or most common issues you encounter on landing pages for the accounts you manage? Q5 Do you have a...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about PPC today than in the past? Q2 What are you explaining most frequently these days? Q3 Which ad platforms are the most confusing or confounding to have to explain to clients or stakeholders lately? What has been the most confusing or confounding element you’ve had to explain ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you read the new metric definitions from Google Ads? What are your thoughts? Q2 Do you think these changes in definitions are paving the way for anything in particular or is this just Google being Google? Q3 Now that you have seen the warning that seems to say that ad strength might impact your ads ability to serve, and Ginny’s response saying nothing has actually changed, what are your t...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How would you characterize your working relationship with Google Analytics 4? Q2 Let’s talk about the recent changes in Google Analytics 4 that are designed to address discrepancies between Google Ads & GA4. Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you ever had a client or stakeholder reach out to tell you the “need more sales or leads NOW”? What types of campaigns were you running for that account at the time - search, display, social, etc.? Q2 How did you react to and handle the request to instantly bring in more sales or leads via PPC? Q3 What do you wish clients or stakeholders understood about how PPC works with regard to getti...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How far have you waded into using automation in your PPC practices? Dipped your toes, in up to your knees or swimming in the ocean of automation? Q2 How would you describe your general attitude about PPC automation? Q3 Where do you use and/or plan to use automation the most in 2024? What has influenced your decisions about how and what to use? Q4 What are you stubborn about when it comes to a...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you find it uncomfortable to have to tell clients hard truths about either their PPC or their businesses? And if so why and if not, why not? Q2 What are some examples of hard truths you have had to tell clients? And how was it received? Q3 What tips do you have for those who are either inexperienced with this or find it really uncomfortable? Q4 Is there anything you do proactively to help ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the most impactful changes have been in the PPC industry over the past 3 years? What are the services that you currently sell the most often and/or most easily? Has this changed or shifted over the last 3 years? Q3 Are there services that you are gearing up toward offering or have begun offering more recently? What prompted you to move in that direction? And how has the clien...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you have a process for vetting potential clients? Q2 Do you have specific questions you ask potential clients when talking about working together? If so, do you do it via intake form, discovery call, etc.? What do you always ask about? Q3 What are red flags to you when interacting with a potential client? Which are deal breakers? Q4 What are the signs of a good potential client to you? Q5...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How long have you been working in PPC? And are you in-house, agency or freelancer/consultant? Q2 Have you ever felt burned out or had a period where you just were not enjoying PPC for a while? Did anything in particular lead up to the burnout or lack of enjoyment feelings? Q3 Is there a particular part of PPC that tends to make you feel more burnt out or dislike PPC work? What did/do you do t...