EP232 - Q5 Paid Social Tactics to Successfully Wrap the Year

1
00:00:00,000 --> 00:00:02,900
Hello, and welcome to this
week's episode of the PPC chat

2
00:00:02,900 --> 00:00:06,600
Roundup in today's episode.
We have the awesome Julie bikini

3
00:00:06,600 --> 00:00:10,100
being joined by another awesome
PPC.

4
00:00:10,100 --> 00:00:12,800
Chad Community member, a
guerrilla DeFazio.

5
00:00:13,100 --> 00:00:16,900
So she's our co-host today and
they both will be talking about

6
00:00:16,900 --> 00:00:21,700
Q5 paid social tactics to
successfully wrap the year.

7
00:00:21,700 --> 00:00:24,000
Now, you might be wondering Q5
what is Q 5.

8
00:00:24,000 --> 00:00:27,200
So, we are counting that not
quite the last quarter because

9
00:00:27,200 --> 00:00:31,500
obviously quarters three months
the last bit after Black Friday

10
00:00:31,500 --> 00:00:34,300
out to like, you know, back
Friday Cyber Monday Roz.

11
00:00:34,500 --> 00:00:38,900
So yeah, we're talking about
like the last few weeks, 45

12
00:00:38,900 --> 00:00:42,800
weeks, I have left of the year.
So yeah, there's got to be some

13
00:00:42,800 --> 00:00:47,100
ways of doing, paid search, paid
social and how that works.

14
00:00:47,100 --> 00:00:53,100
After the big burst of sales and
Retail frenzies and Retail

15
00:00:53,100 --> 00:00:57,600
campaigns going all crazy.
So yeah, how do you really get

16
00:00:57,600 --> 00:01:00,800
effective in the last few weeks?
Weeks of the year.

17
00:01:00,800 --> 00:01:04,200
How do you stand out?
And how do you ensure that you

18
00:01:04,500 --> 00:01:08,900
and the year on a high on a
positive right up until December

19
00:01:08,900 --> 00:01:12,100
31st?
So, yeah, I hope you enjoy the

20
00:01:12,100 --> 00:01:14,200
expert advice.
Has that we give today?

21
00:01:22,600 --> 00:01:26,800
Hello and welcome to this week's
episode of the PPC chat Roundup

22
00:01:26,800 --> 00:01:29,600
a podcast where I round up the
Twitter discussion that happens

23
00:01:29,600 --> 00:01:32,200
on Tuesdays at 5 p.m.
GMT.

24
00:01:32,500 --> 00:01:34,700
I'm your host, Andrew.
And I'm recording from my studio

25
00:01:34,700 --> 00:01:37,800
here in London UK.
And I am used as using this

26
00:01:37,800 --> 00:01:41,600
platform to share, not just
expert, but also my ideas and

27
00:01:41,600 --> 00:01:45,400
considered best practices about
paid media and the direction,

28
00:01:45,400 --> 00:01:48,600
the All industry is going in.
So if you want to keep up to

29
00:01:48,600 --> 00:01:52,800
date with my tips and tricks and
get the latest on the podcast

30
00:01:52,800 --> 00:01:56,300
that has been called your go to,
if you don't make it to the PPC

31
00:01:56,300 --> 00:01:59,700
chat live discussions and even
if you do then like, follow

32
00:01:59,700 --> 00:02:03,600
share retweet, and that's right.
Twitter with my handle, the

33
00:02:03,600 --> 00:02:06,500
marketing, and you and join us
on our LinkedIn Group, which is

34
00:02:06,500 --> 00:02:10,000
the PPC chat Roundup podcast.
Or if you're on Instagram, why

35
00:02:10,000 --> 00:02:13,900
don't you check us out at PPC,
chat underscore Round Up, to get

36
00:02:13,900 --> 00:02:16,900
quotes and Snippets from Yes
episodes.

37
00:02:17,200 --> 00:02:19,700
So we have Julie joined with
Advil.

38
00:02:19,700 --> 00:02:24,900
Ed Fazio on a topic about Q5
paid social tactics to

39
00:02:24,900 --> 00:02:28,800
successfully wrap up the year,
but I was usual.

40
00:02:28,800 --> 00:02:31,900
She goes with a, how is everyone
doing?

41
00:02:32,100 --> 00:02:34,800
And apart from a gorilla?
With God, Lawrence Chase as well

42
00:02:34,800 --> 00:02:37,600
as Julia Vice with.
Also have Ashton Clark Boris.

43
00:02:37,600 --> 00:02:40,200
Becker Eric joins us a little
bit.

44
00:02:40,200 --> 00:02:44,100
It's almost lunch time for him.
Sweetie, stay with us for too

45
00:02:44,100 --> 00:02:45,800
long.
Robert, Brady as well.

46
00:02:45,900 --> 00:02:49,000
A joins us and yeah, many more
as well.

47
00:02:49,000 --> 00:02:52,100
I'm sure.
But the usual PSA that the Julie

48
00:02:52,100 --> 00:02:55,100
Chavez is before we get to
questions, this chat is intended

49
00:02:55,100 --> 00:02:57,600
for PPC, Professionals of all
levels.

50
00:02:57,800 --> 00:03:00,500
If you have something you want
to share, please do we are a

51
00:03:00,500 --> 00:03:03,200
friendly and supportive
Community, please don't be

52
00:03:03,200 --> 00:03:07,200
afraid to participate.
Lurkers are, of course, always

53
00:03:07,300 --> 00:03:10,600
welcome to.
And we have yeah, Julie taking

54
00:03:10,600 --> 00:03:12,300
us on straight into question
one.

55
00:03:12,300 --> 00:03:16,900
So she asked is Q5, so that's
December. 50:35.

56
00:03:16,900 --> 00:03:19,600
So I thought it'd be right after
Cyber Monday.

57
00:03:19,600 --> 00:03:22,100
So, it's between December 25th
to 31st.

58
00:03:22,300 --> 00:03:24,400
Is that a time?
You are familiar with?

59
00:03:24,700 --> 00:03:28,300
And if so, do you plan for it,
specifically know, I even

60
00:03:28,300 --> 00:03:30,700
announce that I'll just be
lacking because I'm not really

61
00:03:30,700 --> 00:03:33,500
into paid social, but I love
hearing about it.

62
00:03:33,500 --> 00:03:37,400
I have some clients who do paid
search on the side, but it's

63
00:03:37,400 --> 00:03:40,600
always good to be interested in
it except response.

64
00:03:40,600 --> 00:03:44,700
No, I hadn't heard about that
needed, I, but sometimes,

65
00:03:44,700 --> 00:03:48,100
definitely definitely I was
thinking about I see different

66
00:03:48,100 --> 00:03:51,500
kinds of buying Trends,
post-sales till holiday and New

67
00:03:51,500 --> 00:03:54,300
Year in every kind of retail and
corporate markets.

68
00:03:54,600 --> 00:03:57,300
As we look goes, there's a shift
in consumer mindset.

69
00:03:57,300 --> 00:04:01,000
So if you can craft some assets
to offer something to them,

70
00:04:01,000 --> 00:04:04,500
during this time, it may be
worth a test actor goes.

71
00:04:04,500 --> 00:04:07,000
Yeah, I'm working on some pet
projects to test.

72
00:04:07,200 --> 00:04:10,300
Recently, I got the chance to
drill the service based sales.

73
00:04:10,600 --> 00:04:14,100
So I'll test my learnings for
marketing, advertising and sales

74
00:04:14,500 --> 00:04:18,399
hydrilla response to the Itself
going quick, but sometimes

75
00:04:18,399 --> 00:04:23,100
Mighty little Q5, we do plan for
it, specifically with some

76
00:04:23,100 --> 00:04:26,200
clients, but not all clients
depending on their budgets

77
00:04:26,200 --> 00:04:28,800
goals.
And if it's on brand she

78
00:04:28,800 --> 00:04:30,600
continues, Black Friday Cyber
Monday.

79
00:04:30,600 --> 00:04:32,800
Gets the most attention in terms
of dollars.

80
00:04:32,800 --> 00:04:37,500
But if we can angle and or
message with an end-of-year

81
00:04:37,500 --> 00:04:40,700
promo or kick start the new year
with customer purchasing

82
00:04:40,700 --> 00:04:45,400
benefits, then we do example,
start your new year with X

83
00:04:45,400 --> 00:04:47,100
improve.
Of your health or style or life

84
00:04:47,100 --> 00:04:51,200
or work reduced energy bills
with X Etc.

85
00:04:51,600 --> 00:04:54,300
Lawrence response.
Saying this specifically for

86
00:04:54,300 --> 00:04:58,400
health-related clients this
small time frame can be huge as

87
00:04:58,400 --> 00:05:02,900
folks transition from holiday
habits, to healthy habits again,

88
00:05:03,100 --> 00:05:05,800
I really goes, well said,
there's definitely a shift in

89
00:05:05,800 --> 00:05:08,400
mindset, clenched metal a
response to question.

90
00:05:08,400 --> 00:05:11,500
One saying, huh, Q5, that's a
new one to me, likely because

91
00:05:11,500 --> 00:05:15,100
we're all B2B and we have Julie
advice as well responding to

92
00:05:15,100 --> 00:05:17,200
question 1.
Yes, I'm familiar, but it

93
00:05:17,200 --> 00:05:20,900
doesn't apply to my clients.
In fact, for most of mine, it's

94
00:05:20,900 --> 00:05:25,600
actually Q3 right now.
Public sector Q4 is Jan to March

95
00:05:25,600 --> 00:05:29,400
just like B to B.
So, yeah, some very interesting

96
00:05:29,400 --> 00:05:31,800
out of the ordinary cues.
Melissa goes.

97
00:05:31,800 --> 00:05:34,100
Yeah, haha.
Yeah, we have several clients

98
00:05:34,100 --> 00:05:37,600
with weird Financial years.
There's much to Fab fabric to

99
00:05:37,600 --> 00:05:42,600
Jan, July to June.
Yeah, all over the place, Julie

100
00:05:42,600 --> 00:05:45,700
response to question once.
And I will admit that prior to

101
00:05:45,800 --> 00:05:48,900
setting up this chat topic.
I was not familiar with the term

102
00:05:48,900 --> 00:05:53,600
Q5 but I don't do much e-comm
PPC for most of my clients.

103
00:05:53,600 --> 00:05:57,400
It's actually a very quiet
period so yeah, that can be nice

104
00:05:57,400 --> 00:05:59,500
and quiet.
I'd rather it sees the same

105
00:05:59,500 --> 00:06:01,500
thing.
Quiet is quite nice if you do

106
00:06:01,500 --> 00:06:06,200
partake set up ad scheduling
ahead of time so you can relax

107
00:06:06,300 --> 00:06:09,600
during this period is a win for
all.

108
00:06:09,600 --> 00:06:13,400
Yeah, at scheduling I did a
question on LinkedIn about when

109
00:06:13,400 --> 00:06:15,700
you try to stop sales ads, do
you?

110
00:06:15,900 --> 00:06:19,500
Do ad scheduling thankfully.
Most people do even though

111
00:06:19,500 --> 00:06:22,000
phrase Andrews on Twitter
earlier on had said that he's

112
00:06:22,000 --> 00:06:24,000
shocked that nobody seems to be
doing.

113
00:06:24,000 --> 00:06:27,200
I had scheduling.
Don't worry, Fraser people still

114
00:06:27,200 --> 00:06:30,000
do that scheduling and then we
have Lawrence Chase responding

115
00:06:30,000 --> 00:06:31,900
to question.
One saying that time frame is

116
00:06:31,900 --> 00:06:36,000
really fast, but I have a couple
clients who do have things that

117
00:06:36,000 --> 00:06:39,900
happened during that period and
can be very successful as well.

118
00:06:40,200 --> 00:06:43,200
Sam response saying, we plan for
it for some clients especially

119
00:06:43,200 --> 00:06:45,700
if it's an area where they might
be.

120
00:06:45,800 --> 00:06:49,000
Be able to close out the year
strong or drive incremental

121
00:06:49,000 --> 00:06:51,700
sales for a lot of gift.
Heavy Brands.

122
00:06:51,700 --> 00:06:54,700
Q5 is the critical period to
minimize returns.

123
00:06:55,000 --> 00:06:58,900
Plus drive up sales from
recipients Boris response to

124
00:06:58,900 --> 00:07:00,700
question.
Once he never heard of it until

125
00:07:00,700 --> 00:07:02,800
now.
But I used to work for a company

126
00:07:02,800 --> 00:07:07,500
in the photo finishing industry
that had extremely seasonality

127
00:07:07,900 --> 00:07:11,500
and those dates definitely
strike a chord and then we have

128
00:07:11,500 --> 00:07:13,800
my list of McKee responded.
Question one saying it's

129
00:07:13,800 --> 00:07:17,100
interesting we refer to Q5 As
carrying the previous year

130
00:07:17,100 --> 00:07:20,200
strategy into q1 of the next
year.

131
00:07:20,200 --> 00:07:24,600
Obviously a different for B2B
than e-comm and then we have

132
00:07:24,600 --> 00:07:27,500
Julie tecna's on to question 2,
saying, how have your paid

133
00:07:27,500 --> 00:07:32,000
social efforts gone so far this
holiday season and we have a

134
00:07:32,000 --> 00:07:35,300
gorilla responding saying, what
did you see working well for you

135
00:07:35,300 --> 00:07:38,900
this past weekend, if you ran
back Friday or Cyber Monday

136
00:07:38,900 --> 00:07:41,800
promotions?
If you work outside of Legion,

137
00:07:41,800 --> 00:07:45,500
how has November been for you so
far, any differences from

138
00:07:45,800 --> 00:07:49,200
Previous years like to respond
saying last year, I was working

139
00:07:49,200 --> 00:07:52,400
heavy on lead gen but this year,
I'm working with e-comm infer

140
00:07:52,400 --> 00:07:57,200
productized, Services lead gen
Etc and I have interesting data

141
00:07:57,200 --> 00:08:00,400
to compare with.
For example, post crypto bubble,

142
00:08:00,700 --> 00:08:04,200
people are reconsidering their
spend but still buying stuff.

143
00:08:04,600 --> 00:08:07,900
I really response to question to
say, overall, well, profitable

144
00:08:08,200 --> 00:08:09,800
analysis and Reporting this
week.

145
00:08:09,800 --> 00:08:11,800
It wouldn't be Black Friday
Cyber Monday.

146
00:08:11,800 --> 00:08:15,600
If there wasn't some craziness
paired with excitement even

147
00:08:15,800 --> 00:08:19,800
Being overly punctual to begin
strategy or asset Dev.

148
00:08:19,900 --> 00:08:24,000
And some last-minute changes it
keeps us on our toes and

149
00:08:24,000 --> 00:08:26,300
employed, right?
I really responds.

150
00:08:26,300 --> 00:08:30,700
We ran ads across meta, mostly
Tick-Tock quora next door from

151
00:08:30,700 --> 00:08:35,200
day-to-day analysis, meta top of
funnel greatly out performed.

152
00:08:35,200 --> 00:08:38,900
Bottom of the funnel retargeting
for the first time in my career,

153
00:08:39,100 --> 00:08:44,200
for e-comm da, be a and interest
bundle targeting with static

154
00:08:44,200 --> 00:08:47,200
images equals to hire.
Purchase Volume Plus rho.

155
00:08:47,200 --> 00:08:50,300
As the ABA, we need to add that
to that Christian page.

156
00:08:50,300 --> 00:08:52,800
Andrew Fox will respond saying
based on the reading from our

157
00:08:52,800 --> 00:08:56,800
own clients and those from our
membership majority are up in

158
00:08:56,800 --> 00:09:01,000
gross sales numbers from 2021
Friday to Monday Black Friday

159
00:09:01,000 --> 00:09:05,500
Cyber Monday but about 20% maybe
it's our group but it's also

160
00:09:05,500 --> 00:09:09,600
crafting good offers and keeping
it simple structure and creative

161
00:09:09,600 --> 00:09:13,600
wise and Drew magary response.
I've never seen the week before,

162
00:09:13,600 --> 00:09:16,500
Black Friday Cyber Monday.
We pull back that Heart before.

163
00:09:16,800 --> 00:09:21,100
Luckily, the weekend, numbers
were Stellar accident response

164
00:09:21,100 --> 00:09:24,200
to question, two saying, I would
say quite profitable and more

165
00:09:24,200 --> 00:09:27,500
than expected, good, traffic
from long tail keywords with

166
00:09:27,500 --> 00:09:31,400
strong offers and creatives.
But I'm rather curious on post

167
00:09:31,400 --> 00:09:34,900
sales season and looking forward
to see the stats from the

168
00:09:34,900 --> 00:09:38,300
holidays time and we have Julia
voice responding to question to

169
00:09:38,300 --> 00:09:41,400
say not bad so far.
Meta underperformed compared to

170
00:09:41,400 --> 00:09:44,700
plans but overall it's doing
what it needs to do.

171
00:09:45,000 --> 00:09:48,500
Some So far, so good, definitely
seeing some strong numbers

172
00:09:48,500 --> 00:09:52,400
versus 21 for some Brands,
especially health and wellness.

173
00:09:52,400 --> 00:09:56,700
Apparel plus experiences.
Meta has been better this year

174
00:09:57,000 --> 00:10:00,100
than it was last year.
Tick-Tock has been up and down,

175
00:10:00,200 --> 00:10:04,000
but a solid second degree.
Contributor, he continues.

176
00:10:04,000 --> 00:10:06,700
There's obviously a ton more to
do especially in maximizing the

177
00:10:06,700 --> 00:10:10,200
Black Friday, Cyber Monday
cohorts, through the end of Q4 +

178
00:10:10,200 --> 00:10:14,200
reactivating into q1 Q2 but
that's mostly a running up the

179
00:10:14,200 --> 00:10:17,000
score problem.
We stayed Focused on first order

180
00:10:17,000 --> 00:10:21,000
profitability, even with Black
Friday, Cyber Monday offers a

181
00:10:21,008 --> 00:10:23,700
gorilla response.
Nice work, Sam, definitely share

182
00:10:23,900 --> 00:10:26,800
your sentiments on meta
performing better this year than

183
00:10:26,800 --> 00:10:29,000
last.
I think the algorithms got some

184
00:10:29,000 --> 00:10:32,600
nice Updates this year given
performance and features some

185
00:10:32,600 --> 00:10:34,500
goes.
Yeah, but that's to be expected.

186
00:10:34,500 --> 00:10:37,600
IOS 14.5.
Rolled out 13 months ago.

187
00:10:37,900 --> 00:10:42,000
Hard to believe and Capi has
been in place for many brands

188
00:10:42,000 --> 00:10:44,700
for quite some time.
Not surprised machine learning

189
00:10:44,700 --> 00:10:47,300
was able to pass.
Ouch, some of the holes, even if

190
00:10:47,300 --> 00:10:50,400
we can't see exactly how it did
it.

191
00:10:50,900 --> 00:10:56,200
He continues also Metals 2022,
Rd of 30 billion 234 billion

192
00:10:56,200 --> 00:11:00,200
dollars, only around 10 billion
dollars of that has gone to

193
00:11:00,200 --> 00:11:04,400
reality Labs.
The rest has gone to fo a phrase

194
00:11:04,400 --> 00:11:06,500
and response.
Still feel like Tick-Tock has a

195
00:11:06,500 --> 00:11:09,500
few bits to iron out some goes
hundred percent.

196
00:11:09,500 --> 00:11:13,200
Great in some cases are in
others, lots of potential though

197
00:11:13,200 --> 00:11:15,600
and they've clearly prioritized
it.

198
00:11:15,700 --> 00:11:18,800
Proving their ad product.
That's evident just looking at

199
00:11:18,800 --> 00:11:23,300
yet. 21 verses 22 is Tick-Tock
in a nutshell.

200
00:11:23,300 --> 00:11:25,700
I agree.
Yeah, some goes but Tick-Tock

201
00:11:25,700 --> 00:11:28,200
doesn't have to be the Superstar
player in your marketing.

202
00:11:28,200 --> 00:11:31,200
Mix metal Google can do that.
You just need incremental

203
00:11:31,200 --> 00:11:33,900
conversion.
Volume below your metal, Google

204
00:11:33,900 --> 00:11:38,000
CPA, which Tick-Tock can deliver
in B and chunks.

205
00:11:38,000 --> 00:11:41,100
If you expect to talk to me
metal or Google, you're going to

206
00:11:41,100 --> 00:11:43,400
be disappointed despite what the
guru say.

207
00:11:43,400 --> 00:11:47,200
But if you take it for what it
is, It is a strong supplemental

208
00:11:47,200 --> 00:11:49,800
platform.
Play to its strengths like using

209
00:11:49,800 --> 00:11:53,100
it to hone your creative.
It's amazing phrase.

210
00:11:53,100 --> 00:11:55,100
Andrews goes, yes completely
have.

211
00:11:55,300 --> 00:11:58,900
Interestingly found that brand
uplift spikes nicely with

212
00:11:58,900 --> 00:12:02,200
Tick-Tock campaigns.
This is site-wide, but the

213
00:12:02,200 --> 00:12:05,000
conversation about how Tick-Tock
isn't the land of milk?

214
00:12:05,000 --> 00:12:08,700
And honey is definitely one.
I've had with clients Boris.

215
00:12:08,700 --> 00:12:11,400
Becker corresponding.
I've dropped paid social from my

216
00:12:11,400 --> 00:12:13,600
portfolio to fully concentrate
on paid search.

217
00:12:13,600 --> 00:12:17,200
So nothing had to share here.
Williger's, how have your

218
00:12:17,200 --> 00:12:19,400
campaigns been performing on the
paid search side?

219
00:12:19,400 --> 00:12:22,400
I used to do paid search but
dropped it for social a few

220
00:12:22,400 --> 00:12:25,700
years back to Julie goes.
I've heard from several

221
00:12:25,700 --> 00:12:30,200
committee members, about cpcs,
being really high and increasing

222
00:12:30,200 --> 00:12:32,500
more than expected throughout
Black Friday.

223
00:12:32,500 --> 00:12:35,200
Cyber Monday, period, Lawrence
takes response.

224
00:12:35,200 --> 00:12:38,100
Most of my clients in econ are
outperforming last year.

225
00:12:38,300 --> 00:12:41,600
The costs are absolutely up.
However, I work with some

226
00:12:41,600 --> 00:12:46,000
clients on the opinion else, the
price to ship and for Sighs in

227
00:12:46,000 --> 00:12:48,200
our up, as well as costs of
goods.

228
00:12:48,200 --> 00:12:52,700
This will impact the overall
profitability versus last year.

229
00:12:52,900 --> 00:12:54,900
Glenn smartly respond saying,
sadly.

230
00:12:54,900 --> 00:12:59,100
We see cpc's that have nothing
to do with e-comm being affected

231
00:12:59,100 --> 00:13:02,400
by Black Friday, Cyber Monday.
And then we have Lawrence

232
00:13:02,400 --> 00:13:05,800
responding to question to say, I
hate to jinx myself, but they

233
00:13:05,800 --> 00:13:07,900
have been great.
This year in meta has done

234
00:13:07,900 --> 00:13:11,100
better than last year, which is
really nice to see.

235
00:13:11,300 --> 00:13:13,100
That's very interesting
considering there has been a

236
00:13:13,108 --> 00:13:14,800
lot.
There's always a lot of meta

237
00:13:14,800 --> 00:13:18,200
complaints and You know the
business manager been quite

238
00:13:18,300 --> 00:13:20,600
below.
A desired performance.

239
00:13:21,100 --> 00:13:23,400
I will respond saying you got
through Black Friday, Cyber

240
00:13:23,400 --> 00:13:25,200
Monday.
So doing better is awesome and

241
00:13:25,200 --> 00:13:28,400
past jinxing learns girls.
We still have a few big weeks of

242
00:13:28,400 --> 00:13:30,900
shopping to get through.
We are pushing to keep the

243
00:13:30,900 --> 00:13:34,100
momentum, I really goes true.
True and May the rest be

244
00:13:34,100 --> 00:13:36,600
profitable and smooth sailing.
Yes.

245
00:13:36,600 --> 00:13:40,000
May the rest be profitable and
in response to a question to

246
00:13:40,000 --> 00:13:43,000
have phrase Andrews going have
found that in general whilst

247
00:13:43,000 --> 00:13:46,200
we're seeing an increase in lead
volume from a Quality

248
00:13:46,200 --> 00:13:47,900
standpoint.
This has died.

249
00:13:47,900 --> 00:13:50,600
A little from a reporting
standpoint, it's great.

250
00:13:50,600 --> 00:13:55,200
But obviously we actually want
to be giving quality we have

251
00:13:55,200 --> 00:13:58,800
Robert Brady responded question
to saying it has it been great

252
00:13:58,800 --> 00:14:03,300
for my econ clients the higher
cpms that lead gen client soul

253
00:14:03,300 --> 00:14:07,300
with a bummer but expected with
the higher competition for those

254
00:14:07,300 --> 00:14:10,600
Impressions and then we have
Julie taken us on to question 3

255
00:14:10,600 --> 00:14:15,700
going what are the benefits of
advertising during Q5 a gorilla?

256
00:14:15,800 --> 00:14:18,800
Spawn saying seize this
opportunity to get in front of

257
00:14:18,800 --> 00:14:21,300
people that are on holiday of
work.

258
00:14:21,300 --> 00:14:24,700
Browsing might have more Focus
perhaps some of your audience

259
00:14:24,700 --> 00:14:27,500
members didn't receive what they
wanted as a gift.

260
00:14:27,500 --> 00:14:31,200
So use that as an opportunity to
entice them to shop.

261
00:14:31,200 --> 00:14:34,700
Guilt-free for themselves
Aguilar goes, if you have

262
00:14:34,700 --> 00:14:38,600
remaining inventory, you want to
offload especially if seasonal

263
00:14:38,700 --> 00:14:42,200
run a sale if your brand and
margin support to that.

264
00:14:42,500 --> 00:14:46,200
If you offer services, get a
head start on the getting to

265
00:14:46,200 --> 00:14:50,300
site up or free trial or etc for
the new year, get in front of

266
00:14:50,300 --> 00:14:53,000
decision, makers active
response, you get the

267
00:14:53,008 --> 00:14:57,400
opportunity to monitor the data.
In still markets, influenced

268
00:14:57,400 --> 00:15:01,000
markets and post influence.
That is when the market goes

269
00:15:01,000 --> 00:15:06,100
back to stability, it gives a hm
of insights on how people behave

270
00:15:06,100 --> 00:15:10,900
with no external influence
versus after getting influenced

271
00:15:11,100 --> 00:15:13,000
and then a guerrilla response to
question 3.

272
00:15:13,000 --> 00:15:17,000
Same leverage this period as
costs will Closely back to

273
00:15:17,000 --> 00:15:19,100
pre-holiday rates less
competition.

274
00:15:19,100 --> 00:15:22,600
Again, more impression, share
stretch your budget further,

275
00:15:22,600 --> 00:15:27,100
gain more reach, and visibility
we have Boris also responded to

276
00:15:27,100 --> 00:15:30,000
question 3 going when
competitors pull back and think

277
00:15:30,000 --> 00:15:33,300
they can save budget, it's a
great opportunity to sneakily,

278
00:15:33,300 --> 00:15:35,500
get some more sales.
Yes.

279
00:15:35,500 --> 00:15:38,000
You can always do things in
terms of competition, whether

280
00:15:38,000 --> 00:15:42,100
your social or not and we have
Julie advice responded to

281
00:15:42,100 --> 00:15:45,200
question 3 saying.
Well, Boxing Day, the 26th has

282
00:15:45,200 --> 00:15:49,100
been at tradition of hair much
longer than Black Friday.

283
00:15:49,100 --> 00:15:52,100
It's a great time to offer
discounts and turn returns into

284
00:15:52,100 --> 00:15:56,100
profitable exchanges.
If you can plus everyone who got

285
00:15:56,100 --> 00:16:00,800
a phone for Christmas, is ready
for your brand ads and then we

286
00:16:00,800 --> 00:16:03,400
have Lawrence responding to
question, 3 saying lower

287
00:16:03,400 --> 00:16:06,500
competition and different
consumer mindsets.

288
00:16:06,800 --> 00:16:10,700
After holiday, you will have a
lot of gift cards users, folks,

289
00:16:10,700 --> 00:16:13,900
searching for healthy lifestyle
stuff and other things.

290
00:16:14,000 --> 00:16:17,500
If you have never done anything,
it's a Time to test and then we

291
00:16:17,500 --> 00:16:20,600
have Sam responded to question.
3 seen aside from benefiting

292
00:16:20,600 --> 00:16:25,300
from staggeringly low add costs
yay it's a great chance to

293
00:16:25,300 --> 00:16:27,800
capitalize on money in hand
audience.

294
00:16:27,800 --> 00:16:31,500
Lots of people get dollars or
gift cards for the holidays.

295
00:16:31,500 --> 00:16:34,700
Also great chance to offload
your remaining inventory without

296
00:16:34,700 --> 00:16:39,400
excessive discounting.
And then we have Tim hollering

297
00:16:39,400 --> 00:16:41,500
responded.
Question 3 saying I've seen sub

298
00:16:41,500 --> 00:16:45,800
based or newsletter clients do
well in Q5 especially with a A

299
00:16:45,800 --> 00:16:50,100
well-timed New Year offer with a
steep annual discount and Shop

300
00:16:50,100 --> 00:16:52,900
landing page.
Also, if your e-comm client

301
00:16:52,900 --> 00:16:56,100
sells Health Products, but you
don't normally focus on

302
00:16:56,100 --> 00:16:59,600
category, Q5 is a good time to
push it.

303
00:17:00,100 --> 00:17:03,200
And in answer to question three
Ashton clock goes competitors

304
00:17:03,200 --> 00:17:06,400
might not be as active, so
there's opportunity to be more

305
00:17:06,400 --> 00:17:08,599
visible.
Also, even if search volume is

306
00:17:08,599 --> 00:17:12,200
lower, the people searching in
that week might have higher

307
00:17:12,200 --> 00:17:15,599
intent to convert.
So we recommend all our clients

308
00:17:15,800 --> 00:17:20,000
Keep campaigns running in Q5,
and then we had Duane Brown as

309
00:17:20,000 --> 00:17:22,500
well.
Joining us saying, usually CPC

310
00:17:22,500 --> 00:17:24,900
cpms are way lower as everyone
else.

311
00:17:24,900 --> 00:17:28,000
Spent all their money.
People have gotten money or gift

312
00:17:28,000 --> 00:17:30,600
cards and are ready to shop for
themselves.

313
00:17:30,700 --> 00:17:33,700
Lots of opportunity.
Jillian, takes us on to question

314
00:17:33,700 --> 00:17:37,000
forcing, what type of messaging
have you seen work?

315
00:17:37,000 --> 00:17:42,300
Well for Q5 advertising or do
you plan to test a trailer

316
00:17:42,300 --> 00:17:44,600
herself?
Response saying, use urgency in

317
00:17:44,600 --> 00:17:47,500
your copy?
In its limited time before the

318
00:17:47,500 --> 00:17:50,800
ball drops.
Work on closing deals with warm

319
00:17:50,800 --> 00:17:54,900
audiences, but don't be shy.
In also sharing the value of

320
00:17:54,900 --> 00:17:59,000
what you're selling plus year
and plus yet and promo with

321
00:17:59,000 --> 00:18:03,200
prospecting or top of funnel
audiences at gorilla continues.

322
00:18:03,200 --> 00:18:06,400
Another effective messaging
tactic is to focus on

323
00:18:06,400 --> 00:18:10,000
prospective customers.
That may not have received what

324
00:18:10,000 --> 00:18:13,600
they truly wanted or everything
they wanted for the holidays.

325
00:18:13,800 --> 00:18:17,800
This is your time to make.
A day so they can treat

326
00:18:17,800 --> 00:18:20,100
themselves.
I really continues.

327
00:18:20,100 --> 00:18:23,300
Using this period as a way to
entice people, to stock up on

328
00:18:23,300 --> 00:18:25,600
certain products, signing up for
services.

329
00:18:25,900 --> 00:18:29,400
That will improve their life
personally, and professionally.

330
00:18:29,700 --> 00:18:33,000
If you sell Services, promote
them as an investment in

331
00:18:33,000 --> 00:18:36,700
someone's life, she continues.
If you don't discount and your

332
00:18:36,700 --> 00:18:39,600
product is truly or higher
quality angle, your copy and

333
00:18:39,600 --> 00:18:43,500
compliment your creatives in
ways that someone may want to

334
00:18:43,500 --> 00:18:47,300
splurge on it for themselves.
Maybe they've had their eye on

335
00:18:47,300 --> 00:18:50,800
this product or service or year
test that approach.

336
00:18:51,500 --> 00:18:54,300
And yeah, she finally goes with
many people looking into

337
00:18:54,300 --> 00:18:57,700
personal development within
coming New Year resolutions, if

338
00:18:57,700 --> 00:19:01,700
your brand can help others, this
is the optimal time to encourage

339
00:19:01,700 --> 00:19:04,500
your audience's with messaging
about a better.

340
00:19:04,500 --> 00:19:08,400
You a better year because of, in
Serbia, value prop there.

341
00:19:08,900 --> 00:19:11,600
And this was one last month, one
more tip that she has for saying

342
00:19:11,600 --> 00:19:15,000
I'm for e-comm, if your brand
discounts run an end-of-year

343
00:19:15,000 --> 00:19:17,900
Clarence, Easier to stand out in
Q5.

344
00:19:17,900 --> 00:19:20,900
Then during Black Friday Cyber
Monday, focus on inventory.

345
00:19:20,900 --> 00:19:24,300
You want to sell mentioned
percentage or dollars off.

346
00:19:24,400 --> 00:19:28,100
Make it easy for people to shop
if you can skip promo codes and

347
00:19:28,100 --> 00:19:31,900
do, site-wide sale, do that.
And some response to question

348
00:19:31,900 --> 00:19:33,900
forcing, I think there's two
questions hair.

349
00:19:33,900 --> 00:19:36,700
What kind of Q5 Advertiser are
you basically?

350
00:19:36,700 --> 00:19:40,400
What are you trying to
accomplish in Q5 and to?

351
00:19:40,400 --> 00:19:43,300
How did you do it?
He continues.

352
00:19:43,300 --> 00:19:45,900
If you're looking for Q5 to be
an incremental sales, Al's

353
00:19:45,900 --> 00:19:49,400
driver Ari, you've got inventory
to move, then you're probably

354
00:19:49,400 --> 00:19:51,900
going to do.
End-of-year offers, if you are

355
00:19:51,900 --> 00:19:56,600
looking at Q5 to be a sustained
play, IE minimize returns upsell

356
00:19:56,600 --> 00:19:59,500
gift, recipients.
That's something else.

357
00:19:59,800 --> 00:20:02,700
So I'm continue saying.
If Q5 is a get ahead of 23-3

358
00:20:02,700 --> 00:20:06,000
time for you where you want to
book Revenue but not the

359
00:20:06,008 --> 00:20:10,300
corresponding expense re Fitness
or travel, or you want to

360
00:20:10,308 --> 00:20:13,700
accelerate B2B revenue for tax
purposes.

361
00:20:13,700 --> 00:20:17,300
That's an entirely different CG
at the response.

362
00:20:17,300 --> 00:20:19,900
Great breakdown.
Sam strategize like you would

363
00:20:19,900 --> 00:20:23,100
for any other season campaign
goal promotion.

364
00:20:23,100 --> 00:20:27,000
It just happens to be a shorter
run time and then we have Julia

365
00:20:27,000 --> 00:20:29,400
voice responded.
Question forcing brand and drive

366
00:20:29,400 --> 00:20:32,800
through for my restaurants.
Actually work really well at

367
00:20:32,800 --> 00:20:36,100
this time of year habits are
disrupted and people have

368
00:20:36,100 --> 00:20:38,600
permission to indulge on a
personal level.

369
00:20:38,600 --> 00:20:41,900
I will see any movie at that
time, no matter the trailer or

370
00:20:41,900 --> 00:20:44,800
marketing, it all works on me at
this time.

371
00:20:45,700 --> 00:20:48,700
We have Lawrence responded to
question forcing so many to list

372
00:20:48,700 --> 00:20:50,800
here.
It really depends on your Market

373
00:20:51,000 --> 00:20:54,700
but some common ones, free
shipping percentage of orders

374
00:20:54,700 --> 00:20:57,600
over a certain amount.
Category discounts, tried to

375
00:20:57,600 --> 00:21:02,300
push aov or create urgency at
Villa regards, leverage those

376
00:21:02,300 --> 00:21:07,200
gift cards to push a v.
Yeah, and we have Julia voice,

377
00:21:07,200 --> 00:21:09,700
continuing saying yeah, travel
Trends do work well.

378
00:21:09,700 --> 00:21:13,000
Also the 26.
It s is a time of work.

379
00:21:13,000 --> 00:21:15,400
When plans can be made more
easily.

380
00:21:15,700 --> 00:21:20,500
Choices can be made in a row and
tickets cabins activities booked

381
00:21:20,900 --> 00:21:23,400
and then we have Julie take
notes on to question five the

382
00:21:23,400 --> 00:21:26,600
last question of the chat.
I believe saying what tools do

383
00:21:26,600 --> 00:21:31,700
you use for Q5 campaign and
messaging inspiration Aguila

384
00:21:31,700 --> 00:21:36,100
already answers saying yeah we
you can select industry example,

385
00:21:36,100 --> 00:21:41,700
Auto e-comm Education Health
retail, travel & More as well as

386
00:21:41,700 --> 00:21:45,300
the holiday event Q5 and
generate copy recommendation

387
00:21:45,300 --> 00:21:49,100
allows As for Creative assets
downloads provides data and

388
00:21:49,100 --> 00:21:53,500
other resources that can help
Inspire and form strategy.

389
00:21:53,900 --> 00:21:57,600
What is this tool that she's
talking about because you didn't

390
00:21:57,600 --> 00:22:00,700
actually mention the tools, you
just wrote something.

391
00:22:00,700 --> 00:22:02,900
That goes I have an econ
business, I would like campaign

392
00:22:02,900 --> 00:22:05,800
suggestions for Q5.
Does she says another favorite

393
00:22:05,800 --> 00:22:08,100
book Mark where the tool for
inspiration?

394
00:22:08,400 --> 00:22:10,900
I often uses the meta at the
library.

395
00:22:11,200 --> 00:22:14,500
See what competitors and other
verticals are doing see if you

396
00:22:14,500 --> 00:22:17,600
can mold their Active and or
copy to work.

397
00:22:17,700 --> 00:22:21,800
Similarly for you, but I just to
be on brand she continues often

398
00:22:21,800 --> 00:22:24,600
times.
I look at what big brands are

399
00:22:24,600 --> 00:22:29,100
doing and find creative ways of
how we can use it for another

400
00:22:29,100 --> 00:22:32,400
branded that is unrelated and
smaller, save time, resources

401
00:22:32,400 --> 00:22:35,400
and budget.
If you don't have much to work

402
00:22:35,400 --> 00:22:38,600
with and try this out and then
we also have Tim hadn't

403
00:22:38,600 --> 00:22:41,800
responded to question forcing
specifically, for e-comm, the

404
00:22:41,800 --> 00:22:44,800
best hook is free shipping right
now across the board.

405
00:22:44,900 --> 00:22:48,300
That's what I'm Seeing with my
accounts but that's difficult

406
00:22:48,300 --> 00:22:51,700
for most retailers to do because
it cuts into margin

407
00:22:51,700 --> 00:22:55,300
significantly.
So we'll usually pad the margins

408
00:22:55,400 --> 00:23:00,000
by on orders dollars or more
Angela voice response saying I

409
00:23:00,008 --> 00:23:03,000
mostly lead with the offer if
there isn't one right now.

410
00:23:03,000 --> 00:23:05,900
It's about time.
Anything more detailed is

411
00:23:05,900 --> 00:23:10,600
product or client specific.
And Lawrence chases well,

412
00:23:10,600 --> 00:23:14,100
response to question five
saying, yes, to this, also might

413
00:23:14,100 --> 00:23:18,600
answer when at Village said The
Meta launching a campaign ideas

414
00:23:18,600 --> 00:23:22,200
generator last year.
Yeah, it's a great tool to get

415
00:23:22,200 --> 00:23:24,500
some inspiration.
Also, just talking with your

416
00:23:24,500 --> 00:23:28,200
customers and hearing what they
are asking for, what problem

417
00:23:28,200 --> 00:23:31,600
they want to solve Etc.
Sometimes the best inspiration

418
00:23:31,600 --> 00:23:35,900
is just listening to your
customers and we have actor.

419
00:23:35,900 --> 00:23:38,600
Responded question, forcing, I
guess use your message.

420
00:23:38,800 --> 00:23:41,700
Strategies that I have.
However, this holiday season

421
00:23:41,700 --> 00:23:44,800
I'll be working with
omni-channel search social and

422
00:23:44,800 --> 00:23:49,200
natives for different Industries
with multiple step, conversion

423
00:23:49,200 --> 00:23:52,500
for each funnels.
So I'm super excited to explore

424
00:23:52,500 --> 00:23:55,700
this and we have Tim Halloran
responding to question fighting.

425
00:23:55,700 --> 00:23:59,700
I've been using this AI copy
generator tool this past three

426
00:23:59,700 --> 00:24:03,000
months and it helps with
inspiration a lot especially

427
00:24:03,000 --> 00:24:08,500
when I'm not in copywriting a
mood. $59 lifetime cost.

428
00:24:08,700 --> 00:24:14,200
On appsumo.
So that's a PPS you Mo.com and

429
00:24:14,200 --> 00:24:17,000
we have Judy down continuing to
answer and question five saying,

430
00:24:17,000 --> 00:24:19,800
you all know I'm an old-school
girl so if you visit competitor

431
00:24:19,800 --> 00:24:23,500
sites, you will also see their
retargeting ads and on social

432
00:24:23,500 --> 00:24:27,300
you will see competitor ads
cause your interest in product X

433
00:24:27,300 --> 00:24:28,100
or service.
Why?

434
00:24:28,100 --> 00:24:30,900
We'll put you in their audience
targets.

435
00:24:31,300 --> 00:24:34,000
Oh, so I was wrong.
We do have one more question for

436
00:24:34,000 --> 00:24:37,400
the day and this is the last
question as mentioned by Julia

437
00:24:37,400 --> 00:24:38,600
herself.
She goes.

438
00:24:38,800 --> 00:24:43,300
To question 6, have you run Q5
campaigns and AD in Prior years?

439
00:24:43,300 --> 00:24:48,100
What worked, well, or didn't for
you, Aguila goes, we have copy

440
00:24:48,100 --> 00:24:50,100
that worked.
Well, kick off the new year,

441
00:24:50,100 --> 00:24:53,400
with a fresh look.
Skip resolutions, get results.

442
00:24:53,400 --> 00:24:57,800
Get ready for the new year to
step out in style and comfort.

443
00:24:57,800 --> 00:25:01,400
Start the new year with xx and
Energy savings.

444
00:25:02,000 --> 00:25:03,500
I really goes.
What hasn't worked?

445
00:25:03,500 --> 00:25:08,100
Well was a gift with purchased
from a consumer standpoint seems

446
00:25:08,100 --> 00:25:11,000
like it's Left over from Black
Friday Cyber Monday.

447
00:25:11,000 --> 00:25:13,100
Which admittedly is often the
case.

448
00:25:13,200 --> 00:25:17,500
If people buy added in, if you
need to offload and let it be a

449
00:25:17,500 --> 00:25:20,600
surprise.
Gwp alone is unlikely to lift.

450
00:25:20,600 --> 00:25:23,000
The sales.
Delivers goes really, I don't

451
00:25:23,000 --> 00:25:26,100
want to carry around more stuff.
I will accept samples from

452
00:25:26,100 --> 00:25:29,700
Sephora or Lush but that's
honestly it-it's so often

453
00:25:29,700 --> 00:25:35,500
something that will just go to a
landfill and then actor, on this

454
00:25:35,500 --> 00:25:38,000
question 5 starting off, very
interesting, but she goes, I'll

455
00:25:38,000 --> 00:25:41,300
tell you a Stuff I explode.
I love that's a very good way of

456
00:25:41,300 --> 00:25:44,300
change research.
Sweet there are ads as well as

457
00:25:44,300 --> 00:25:47,500
industry spine tools for looking
at the volumes usually in

458
00:25:47,500 --> 00:25:51,400
Arbitrage and I was exploring it
the other day while I was

459
00:25:51,400 --> 00:25:54,500
talking in communities of sales
and marketing where these people

460
00:25:54,500 --> 00:25:58,600
were exploring how to train
tools, like GPT 34 predictive

461
00:25:58,600 --> 00:26:02,800
analysis of market trends and
performance and I was thinking

462
00:26:02,800 --> 00:26:06,000
of how to connect all of these.
If that makes sense.

463
00:26:06,500 --> 00:26:10,200
Anjali responds to deliver.
I If she had gone, well, I don't

464
00:26:10,200 --> 00:26:13,100
want to carry around more stuff.
Julie goes, completely

465
00:26:13,100 --> 00:26:17,100
anecdotal, of course, but Beauty
brand I had had good sales

466
00:26:17,100 --> 00:26:19,700
offers for black Fridays but
Cyber Monday.

467
00:26:20,000 --> 00:26:24,000
Everything was full price again
and had a gift with purchase as

468
00:26:24,000 --> 00:26:26,800
the only so-called offer did not
buy.

469
00:26:26,800 --> 00:26:30,100
The things I put in my cart on
Friday, I'll buy when I'm

470
00:26:30,100 --> 00:26:32,800
running low.
Now, who did it goes?

471
00:26:32,800 --> 00:26:36,200
Which brand is probably actually
happy about but I'll wait for my

472
00:26:36,200 --> 00:26:39,000
quarterly. 20% of coal.
It.

473
00:26:39,400 --> 00:26:42,000
And when Brown response to
question for saying, talking

474
00:26:42,000 --> 00:26:44,700
about treating yourself,
improving yourself and all about

475
00:26:44,700 --> 00:26:48,600
being a better version of
yourself that in answer to

476
00:26:48,600 --> 00:26:53,000
question for to question five,
he goes read customer reviews

477
00:26:53,000 --> 00:26:55,700
and tap into people's, why for
buying the product.

478
00:26:55,700 --> 00:27:00,200
Also great test messaging, you
think we'll hit delivers

479
00:27:00,200 --> 00:27:03,600
response to question six saying,
well, as an old Canadian, what

480
00:27:03,600 --> 00:27:08,100
I've run is boxing day or week
campaigns not Q5 and yes they

481
00:27:08,100 --> 00:27:09,400
absolutely.
Early work.

482
00:27:09,500 --> 00:27:14,500
A lot has worked from content to
travel to drive through learns

483
00:27:14,500 --> 00:27:17,900
response, to question 6 saying,
yes, a lot with companies who

484
00:27:17,900 --> 00:27:22,200
focus on help especially also
companies who do a lot of

485
00:27:22,200 --> 00:27:25,400
business with gift cards.
The copy is going to be more

486
00:27:25,400 --> 00:27:29,000
about them versus gift-giving,
get in touch with the customer

487
00:27:29,000 --> 00:27:33,800
and what they want, or need can
hollering response to question 6

488
00:27:33,800 --> 00:27:38,000
and I have a few times, the most
successful ones was for toy

489
00:27:38,000 --> 00:27:41,600
brand that Time that the release
of a new product at the same

490
00:27:41,600 --> 00:27:44,900
time, it's movie hit theaters.
Another time we pushed a

491
00:27:44,900 --> 00:27:48,900
client's Health Products with a
free shipping discount, over x

492
00:27:48,900 --> 00:27:51,300
amount and that did really well
too.

493
00:27:51,700 --> 00:27:54,400
Sam himself response saying with
run a bunch.

494
00:27:54,400 --> 00:27:57,500
Their stuff that tends to work
in my opinion is a bit more

495
00:27:57,500 --> 00:28:00,700
authentic versus the fancy
holiday offers and or

496
00:28:00,700 --> 00:28:03,900
transactional Plus
solution-oriented for B2B angles

497
00:28:04,100 --> 00:28:07,800
but for retention mostly.
Cross-sells plus upsells.

498
00:28:08,100 --> 00:28:10,400
Now Julia This goes nice to
that.

499
00:28:10,800 --> 00:28:14,100
And on that note, we come to the
end of our chat this week.

500
00:28:14,100 --> 00:28:15,800
I hope you've taken some great
takeaways.

501
00:28:15,800 --> 00:28:18,000
If you are into paid social, I
hope you found some very

502
00:28:18,000 --> 00:28:20,700
interesting and useful tactics
there.

503
00:28:20,700 --> 00:28:23,400
There was a tool that a
guerrilla mentioned that.

504
00:28:23,400 --> 00:28:27,000
I hope she responds to my tweet
about before I end.

505
00:28:27,000 --> 00:28:32,300
Let me check that before I go to
see if you responded to that.

506
00:28:32,400 --> 00:28:36,000
No I'm not saying that she did
but that's okay it.

507
00:28:36,000 --> 00:28:38,500
She responds to it later.
I will try to retreat.

508
00:28:38,700 --> 00:28:42,700
That will just check my timeline
to see whether you find the

509
00:28:42,700 --> 00:28:44,800
answer.
So yeah, hope you've taken some

510
00:28:44,800 --> 00:28:46,800
great takeaways.
They are, they have confirmed

511
00:28:46,800 --> 00:28:50,100
that they will be back on
Thursday, continuing, this chat

512
00:28:50,100 --> 00:28:54,900
about best ways to do Spade
social advertising in the last

513
00:28:54,900 --> 00:28:59,500
week of the year.
So, join us for that at 5 p.m.

514
00:28:59,700 --> 00:29:04,900
GMT and 12:00 p.m. eastern time.
If you'd like to give me any

515
00:29:04,900 --> 00:29:07,500
feedback about the podcast, I
mean, any correction on

516
00:29:07,500 --> 00:29:08,400
anything.
I've shed.

517
00:29:08,600 --> 00:29:10,100
Please get in touch with me on
Twitter.

518
00:29:10,100 --> 00:29:13,900
My DMs are open on my handle the
marketing, a new, or on

519
00:29:13,900 --> 00:29:16,000
LinkedIn.
Just search for my name and I

520
00:29:16,000 --> 00:29:20,200
think Bola, we do have a PC chat
Roundup group so you can ya get

521
00:29:20,200 --> 00:29:22,500
in touch with us on there as
well.

522
00:29:22,800 --> 00:29:25,200
It'd be great for any of my
long-standing members or brand

523
00:29:25,200 --> 00:29:28,100
new listeners, to give the
podcast a review or a rating.

524
00:29:28,100 --> 00:29:34,400
If you just go to Li and Katie
re e.com, /p P c-- chat

525
00:29:34,600 --> 00:29:38,100
underscore round up.
You'll be able to enjoy a few

526
00:29:38,100 --> 00:29:40,900
seconds.
Leave a rating on Spotify.

527
00:29:41,100 --> 00:29:45,100
Also, want to put a nice little
plug for PPC, live UK, the 2nd

528
00:29:45,100 --> 00:29:47,500
of February.
We're going to be having four

529
00:29:47,500 --> 00:29:51,400
amazing speakers people who have
spoken advertise here, the PPC

530
00:29:51,600 --> 00:29:54,700
stages and you know be done an
amazing job if you've got even

531
00:29:54,700 --> 00:29:59,300
azim Ahmad who actually spoke on
the main stage.

532
00:29:59,400 --> 00:30:03,200
So yeah, amazing speakers here
as well as Tiffany shares as

533
00:30:03,200 --> 00:30:06,500
well as Sophie Logan as part of
Victor's has been a sponsor of

534
00:30:06,500 --> 00:30:11,600
PPC live UK and Maddie Crawford,
who is an amazing young lady up

535
00:30:11,600 --> 00:30:14,800
and coming and doing amazing
stuff in paid search as well.

536
00:30:14,800 --> 00:30:18,100
So join us for that.
If you just go to PC live at

537
00:30:18,100 --> 00:30:22,200
UK.com you'll be able to buy
tickets directly from the home

538
00:30:22,200 --> 00:30:25,800
page even and finally remember
for your campaigns and

539
00:30:25,800 --> 00:30:28,300
businesses to Glide smoothly.
There's a lot of hard work

540
00:30:28,300 --> 00:30:31,800
needed beneath the surface so
keep your son's kicking by and

541
00:30:31,800 --> 00:30:32,700
speak to you next week.