Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What, if anything, are you currently using automation for in your PPC work? Q2 Where and how is automation working really well for you? Q3 Where is automation NOT working really well for you? Why do you think it is not working as well as it could/should? (The frustrations question is coming next!) Q4 What is your biggest frustration with automation in PPC? Q5 In light of Google Ads new initia...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)& JD Prater (@JDprater) Q1 What types of advertising are available on Quora Q2 How does ad targeting work on Quora? Q3 What type of companies are using Quora currently? Q4 What makes a successful Quora campaign Q5 Why should my company advertise on Quora. Q6 How many of you participating today are either currently using Quora for advertising or have definitely plans to in Q1 2019? Case studies: h...

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you doing or attempting to do any kind of attribution currently? If so, what are you doing? Q2 What are your clients’ attitudes and expectations when it comes to attribution? Do you try to educate them on what can and cannot be done? Q3 Where is attribution working really well for you? And how is that happening? Q4 Where is attribution NOT working really well for you? Why do you think...

Q1 Who are you and what's your one big passion outside of PPC/marketing/tech? New year means we have new people joining the chat I bet... so changing up our first question of the year Q2 Twitter Poll. Do You Budget Plan With Clients/Internal team/your boss? Click the tweet if you are on mobile/desktop if you don't see i BTW, HOSTING IS HARD. Keeping up with y'all is my workout today Q3 If so, why do you do it? If Not, why not? Especially I want to hear from the Nos... so our collective braintr...

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If Santa could make just one PPC wish come true for you in 2019 – what would it be? (This could be very practical or totally pie in the sky wishes). Q2 What do you most wish that @GoogleAds would do or not do in 2019 & why? Q3 What do you most wish that @facebook would do or not do in 2019 for advertisers and why? Q4 What do you most wish that @BingAds would do or not do in 2019 & why? Q5...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Elevated Marketing (@elevatedmrktng) Q1 Do you do the reporting to clients or does a project manager do it for you? Q2 What metrics do you currently report on? What are three metrics do you feel you must show to your clients? Q3 Do you provide a written analysis or just the numbers? Do you also provide “what” was done? Q4 What platform/software (maybe just email) do you use to give your metrics? Does anyone automate reports t...

Q1 Have you been through a downturn cycle before? If so, when and how did it impact you? Q2 Are you seeing any indicators from clients, or in your industry if you’re in-house, that make you think a downturn might be brewing? If so, what are you seeing? Q3 Do you have any type of plan or strategy in place that you deploy when you start to see things turning sour economically? If so, what is it? Q4 Are there ways that you change your account strategy or management if the economy slows down sign...

Q1 Keywords! Hot or not in 2019? Do you think we will see continued movement towards context & audience and away from the keyword? Q2 AI & Machine Learning. Hot or not? Where are we going with this in 2019? Is it coming? Is it here? How do you/your team plan to deal with it? Will this be the year someone finally develops a drinking game? Q3 Amazon, Quora, and other alternatives to Google Ads & Facebook. Hot or not? Q4 Attribution modeling. Are we going to see continued movement away from last...

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile DeFazio (@AkvileDeFazio) - pronounced Ahk-vee-lah Q1 To better direct our conversation, are you currently testing video ads on Facebook and/or Instagram? ➡️ If so, are you seeing success over static image counterparts? ➡️ If not, how come? Q2 Sounds like creating video is a top one. What are some of the biggest challenges that you are facing when it comes to Facebook and Instagram Video Ads? Q3 FB recently launched t...

Q1 PPC Efficiency is broad, so expect lots of follow-up questions. Q2 In what areas are you struggling with efficiency? Q3 What channels are getting you the most efficiency for your budgets? What channels are getting less efficient? Q4 How are you tracking your efficiency? Q4.1 For spend efficiency, where are you getting the "truth"? Heard GA so far. Q5 What tools do you use to improve your efficiency? Q6 Already hearing a little chatter about this, but what effect is automation having on your e...

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk WIlliams (@PPCKirk) Q1 What is something you are doing differently this year than any other year to prepare for the holidays? Q2 When do you expect to begin ramping up budget and bids for the holiday season? (or have you already?) Q3 How do you determine additional budget for the holiday season for planning purposes (specific number examples encouraged!)? Do you have a specific process beyond “It depends”? Q4 LEAD GEN...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy (Hoffman) Bishop (@Hoffman8) Q1 Which do you prefer? Google Ads conversion tracking or Google Analytics imported goals? Why? Q2 Aside from importing conversions and lists, what’s your favorite way to leverage Google Analytics to improve your Paid Search campaigns? Q3 Aside from importing conversions and lists, what’s your favorite way to leverage Google Analytics to improve your Remarketing campaigns? Q4 Do you use the mu...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your favorite “secret weapon” when working in Google Ads? Q2 What is your favorite “secret weapon” when working in BingAds? Q3 What is your favorite “secret weapon” when working in Facebook Advertising? Q4 What is your favorite “secret weapon” when working in LinkedIn Advertising? Q5 What is your favorite “secret weapon” when working in YouTube Advertising? Q6 What is your favor...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem Ahmad Q1 We’ve had the automatic inclusion of close variants and changes in word order previously. Since those changes, how have you approached search query mining, and your strategies around campaign builds? Q2 We’ve just been given the news around same meaning variations. A lot of us responded in different ways, some positive and some negative. What’s your take on this update? Q3 Are you increasing your reliance on ...

Q1 Let’s find out how many of us actually have the option to do CRO directly. Who makes landing pages in your programs? Q2 Wish upon a CROwn jewel: what CRO tests or activities would you run if nothing stood in your way? Q3 what ppc platform do you find easiest for testing ads and traffic? Q4 what AI gets the CROwn? What can bots do that we can’t, conversely, what is still best done by humans? Q5 Bless your public – share an important thing you learned doing CRO testing that new ppcers can u...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon). Q1: Is “hitting a wall” something that you have experienced? If so, how often does it happen for you? Q2: Which type of “hitting a wall” scenario is more difficult for you – platform/campaign or people/client? Why? Q3: Let’s focus on platforms and campaigns now. Share an example of a situation where you recently “hit a wall” with either a platform or in a campaign. How did you deal with it? Q4:...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady). Q1:If you didn't hear, Google is removing adsenseformobileapps.com as a placement exclusion and the Gmob mobile app exclusion (read more here - searchengineland.com/action-needed-…). What was your reaction in 3 words or less? (or emoji) Q1.1: Who here has been using one or both of these in their Display campaigns? Q2: How large of a negative impact would you anticipate on your campaigns if no addi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Cory Henke (@coryhenke). Q1: @YouTube is a fantastic platform. If you’re using it currently, what are your favorite features, Targeting? Long Form Opportunities? Cost? Efficiency? Searchability TrueView buying model? Q2: How impactful is YouTube for your brand, advertiser, or agency? Is YouTube a core part of your media mix? Currently Testing? Haven’t Figured Out? Q3: The biggest hurdle I hear most often when it comes to runni...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda). Q1: How long have you been working in paid search? Q2: How did you get into paid search? Q3: For someone who is looking to break into PPC, what advice do you have for them? Q4: What are traits you look for in entry-level employees? Q5 What is something you wish someone told you when you first started working in PPC? Q6 What advice do you have for someone who wants to pitch speaking at a confe...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by AJ Wilcox (@wilcoxaj). Q1 Have you run #LinkedInAds? If so, what are your thoughts on its performance? Q2 Will #LinkedInAds play a role in your advertising strategy in 2019? Why or why not? Q3 What’s your favorite part about #LinkedInAds? Q4 What feature(s) would you like to see in #LinkedInAds that aren’t already available? Q5 What part does #LinkedInAds play in your sales cycle? When is it useful? Q6 What recent #LinkedInAds...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen). Q1 Do you use automation features in your PPC management? Q2 What are some examples of auto-optimization settings you’ve generally seen work well? Q3 What are some examples of auto-optimization settings you’ve generally seen work poorly? Q4 Which platform do you trust the most to hold the reigns for optimizing your campaigns, and which do you trust the least? Q5 What approach do you use for te...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Joe Martinez (#MilwaukeePPC). Q1: Not talking about AdWords, Bing Ads or Facebook today. What other ad channels have you tried? Pinterest? Quora? Reddit Ads? Apple Search Ads? Waze Local? Spotify Audio Ads? (Save the why for Q2) Q2: If you had to pick a favorite “other” channel, what would it be? And why is that channel your new go-to? Q3: If you haven’t tried any alternative channel or a particular one, why not? Lack of traff...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Baccchini (@NeptuneMoon). Q1: What is the biggest misconception you’ve encountered about PPC? Q2: What is the most common misperception you’ve encountered about PPC? Q3: Is there something you feel like you are constantly explaining? If so, what is it and how do you distill it for non-industry experts? Q4: Do you have any kind of standard materials or process for educating clients (internal or external) about what PPC ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Baccchini (@NeptuneMoon). Q1: What is the most common problem you face in your day to day PPC work? And how often do you face it? Q2: Do you have strategies you regularly use when you run into a problem or do you tend to just wing it? Q3: Do you find that the non-technical issues you encounter are more typically with coming up with strategy, implementing strategy, continuing to improve performance, human/client type is...