Past PPC Live Talks

The pace of change within PPC is undeniable, creating an environment that is as exciting as it is demanding. As the industry continues to accelerate, critical questions emerge: What do these developments truly mean for the future of search marketing? More importantly, how can we best prepare our teams and strategies to not just adapt, but to thrive? Join this session as we navigate these questions and uncover the key to future-proofing your search strategy.Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

In this talk, I’ll share real examples from Google and Meta campaigns where testing played a key role in improving performance. We’ll look at what worked, what didn’t, and how simple testing frameworks can help you uncover insights that drive better results.Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

“Ever been so focussed on the nitty gritty, day-to-day of PPC that you find it hard to consider the bigger picture?I work for a PPC agency, but I’m no PPC expert… but as a general marketer that juggles social media, content, SEO and everything in between, I’ve seen firsthand just how effective PPC is compared to other channels. I’ll be sharing my non-expert opinions and insights on PPC and how it slots into the holistic marketing mix, why it’s so effective, and how (as experts) it can be positioned to non-experts like myself to drive home the importance of PPC as a marketing channel.”Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

Get your PPC campaigns Q4-ready with practical tips that actually work. We’ll cover audience strategy, prepping offer-led ad copy, and structuring campaigns around peak goals. You’ll also get feed management pointers and a look at how to stay in control during the madness with an hourly tracking template you’ll wish you’d had last year. Expect tactics you can take straight back to your accounts.Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

Beyond the basics - your pmax campaigns (retail) are struggling, now what? In this talk, we'll cover advanced tactics for when things get tough, from structural change, to knowing when to roll back to standard shopping, and using upper-funnel campaigns to support your Pmax goals.Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

Are your Google Ads really helping your business grow or just picking up easy sales? Together, we'll unpack how to identify high-impact activity through the lens of incrementality. From generic vs brand search, to PMax shopping strategies and user journey segmentation (new vs returning), learn how to shape campaigns that actually drive net-new revenue.Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

We often rely on Average ROAS (Return on Ad Spend) to measure ad performance, but what if that’s not enough? Average ROAS overlooks marginal decreasing returns, meaning we might not be allocating our budgets as efficiently as possible.In this session, we’ll explore how to use Google Ads Bid Simulators to calculate Marginal ROAS and, more importantly, how to leverage it for smarter budget redistribution. By the end, you'll have actionable insights to optimise your ad spend and drive better performance.Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

Join Sophie Fell, Liberty Marketing Group’s Head of Paid Media, as she discusses the must-have practical tips to harness the power of Performance Max without losing control.Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

Ecommerce advertising is changing—fast. In this talk, Sem shares exclusive insights from over 15,000 advertisers and 800+ agency partners to explore how AI, rising CPCs, and automation are transforming the PPC landscape. Learn how leading agencies are adapting to these changes and the strategic shift from manual execution to data-driven consultancy. Discover practical steps to future-proof your agency and stay competitive in 2025 and beyond.Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

Take control of your GA4 setup and learn how to configure it for meaningful insights across all your channels. We'll cover everything from essential tracking setup to advanced features, including custom segments, conversion paths, predictive audiences, and custom campaign reports that actually make sense for your needs. Whether you're familiar with GA4 or still finding your way around, you'll walk away with powerful new approaches to level up your analytics game.About Baris - https://www.linkedin.com/in/barisasa/Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

In this talk Russell will deep dive into customer journeys, break down some fallacies on what customers actually do and discuss what REALLY impacts performance using a different journey/funnel design.About Russell - https://www.linkedin.com/in/%F0%9F%90%BB-russell-mcathy-88339026/Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

Learn from a case study on how different AI models perform in creating high-converting ad copy. Key takeaways will include comparing these language models based on CTRs and performance metrics and detailing testing methodologies using Google Ads. Join Gokce to gain actionable strategies for leveraging AI in PPC copy testing, ultimately driving higher engagement and ROI across your campaigns.About Gokce - https://www.linkedin.com/in/gokceyesilbas/Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

With Google’s new campaigns types developed over the years and more signals to match searcher intents beyond keywords, Serge will answer the legitimate question around the importance of Quality Score in today’s paid search ecosystem.About Serge - https://www.linkedin.com/in/serge-nguele/Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

Lottie talks about how to use both competitor insights, as well as behavioural and audience insight data to show you how to move your strategy planning to a human centric approach.It should convince you that you should not just be thinking about your brand in isolation, but instead, be examining what your competitors are doing.Mapping how their strategy and tactics can impact your own marketing efforts, as well as considering the ever changing behaviours and attitudes of consumers.Considering how customer expectations and demands of brands change, and what impact this has on your own strategic direction.About Lottie - https://www.linkedin.com/in/lottie-n-1485423b/Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

In today's Paid Search world we've had a lot of levers taken away and an increased reliance on first-party data, ensuring we are optimising to the business's goals, as a main lever for driving greater performance.This has led us to give Google as much information as possible but when is too much information for Google a bad thing for performance? This talk will go through a case study where we at WeDiscover decided to test suppressing information, and intentionally give Google inaccurate conversion data, to drive better business performance.About Inderpaul - https://www.linkedin.com/in/inderpaul-rai/Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

Tom will be discussing the feasibility of building a brand with just Google Ads, the opportunities and the limitations of taking this approach. He will also cover the impact of focusing only on bottom of funnel activity and why this isn’t always the best solution.About Tom - https://www.linkedin.com/in/tom-pickard-48163542/Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

Discover how the Journey Further approach empowers PPC managers to strategically plan and prioritize tests, supported by comprehensive results and learnings. This talk will highlight the impact of daily automated account health checks, which uncover new testing opportunities for continuous improvement. Finally examples will be shared of successful agency-wide tests, like the performance of broad match, to showcase how these strategies can drive better outcomes for your campaigns.About Sean - https://www.linkedin.com/in/sean-healy-62552689/Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

Google's new NCA model and how to balance new customer bidding with RCR and CAC targets.About Kate - https://www.linkedin.com/in/kate-luke-2bba63b1/Subscribe to our channel!Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our newsletter - https://www.ppc.live/newsletter-sign-upFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter/X - https://www.twitter.com/ppcliveukPPC Live - ppc.live

When should you make data-led decisions? When is intuition actually the better option? Striking the balance in performance marketing is key to managing risk and growth - here are some stories of where I've found success.About Alex - https://www.linkedin.com/in/aldavies/Subscribe to our channels:Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter - https://www.twitter.com/ppcliveuk Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://ppc.live/newsletter-sign-upPPC Live - ppc.live

Sometimes Pmax can feel like the black box of doom.But it performs....In this session I will talk about:- Audience Signals: What are they and how can you get the best from them?- Structuring Pmax: Hints & tips- Utilising Pmax for Ecom- Utilising Pmax for Lead Gen- How to get the most from your assets- How you can optimise & improve your Pmax campaignsAbout Hollie - https://www.linkedin.com/in/holliethubron/Subscribe to our channels:Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter - https://www.twitter.com/ppcliveuk Join our WhatsApp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://ppc.live/newsletter-sign-upPPC Live - ppc.live

A quick story telling talk of how to beat Imposter Syndrome in the many situations we face it in our day to day roles within PPC, from exec to director.About Charley - https://www.linkedin.com/in/charleybrennand/Subscribe to our channels:Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter - https://www.twitter.com/ppcliveuk Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://ppc.live/newsletter-sign-upPPC Live - ppc.live

Innovate with Purpose: Data Integration for PPC Campaigns Built on Strong Foundations, Chris JonesData integration for PPC campaigns needs to be built on strong foundations. In his talk, Chris will show us how he and his team transformed Boots Hearingcare’s PPC performance using innovative data solutions built on excellent PPC fundamentals.About Chris - https://www.linkedin.com/in/cmjones86/Subscribe to our channels:Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter - https://www.twitter.com/ppcliveuk Join our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://ppc.live/newsletter-sign-upPPC Live - ppc.live

Retail ad spend on Google Shopping is growing. More agencies are using Pmax. However, there are various technical issues with shopping feeds which Google do not talk about. Legacy feeds providers avoid these issues too. We plan to showcase the problem with videos of brands like Argos, John Lewis, Currys etc... all wasting money on google shopping ads through the limited control they have at them moment in Google Ads .We would like to present these challenges as well as the solutions. The audience will see and hear something completely new. The agencies we have spoken to and that we do work with, have been impressed, and I am sure your audience will be tooAbout Alam - https://www.linkedin.com/in/alam-hosseinbor-53841026/Subscribe to our channelFollow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter - https://twitter.com/ppcliveukJoin our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://ppc.live/newsletter-sign-up…

Listen to Niki Grant take you through the ways of making the most of AI despite all our well-founded reservations of its capabilities, especially for smaller accounts. About Niki - https://www.linkedin.com/in/nikigrant/Subscribe to our channel.Follow us on LinkedIn - https://www.linkedin.com/company/ppcliveuk/Follow us on Twitter - https://twitter.com/ppcliveukJoin our Whatsapp Group - https://bit.ly/pluwhatsappSubscribe to our Newsletter - https://ppc.live/newsletter-sign-upPPC Live - ppc.live