EP241 - Making The PPC Industry Better in 2023

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Hello and welcome to this week's
episode of the PBC chat.

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Round up this week, we are
chatting about making the PPC

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industry better in 2023.
And yeah we're let Again by The

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Amazing Julie and water topic to
talk about I'd talking about

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timely there will never be an
untimely time to talk about

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making you know, the PBC
industry better.

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You know how we're feeling about
it?

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What we feel that should be
changing and how it should be

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evolving.
And you know what?

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I can makes our jobs better.
Better.

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So we talked all about that and
there was another like yeah,

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packed one as well with even
people that had not shown up to

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the chat for awhile rejoining.
So yeah, hope you enjoy our

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thoughts about talking about how
we can all help to make the

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industry better enjoy.
Hello and a warm, welcome to

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this episode of the PPC chat
round off a podcast where I

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round up the Twitter discussion
that happens on Tuesdays at 5

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p.m.
GMT.

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I'm your host, our new and I'm
recording from my studio here in

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London UK.
And I use this platform to

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share, not just expert but also
my ideas on considered best

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practices about paid media and
the direction the digital

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industry is going in.
So if you want to keep up to

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date with my tips and tricks in
the industry, and get the latest

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on the podcast that has been
called your go-to if you don't

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make it to the PPC chat live.
And even if you do then follow

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share like and retweets on that,
right?

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Twitter with my handle, the
marketing, a new or join us on

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our LinkedIn group, PPC, chat,
Roundup podcast.

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Or if you're on Instagram, why
don't you check us out at PPC,

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chat on the score, Round Up to
get quotes and Snippets from our

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previous episodes.
So yeah, as mentioned already we

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are going to be talking about
making the PC industry

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especially better in 2023.
And to be honest, when I first

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thought of that topic, I thought
I'd be talking all about PBC

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live UK.
Yes.

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Right off the bat.
It's talking about it because I

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do think it's an event that
makes the industry better like

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we do on the PVC chat
conversations.

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It's about speakers coming to
give their time freely to speak

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about their expert knowledge
about the industry, whether it's

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Microsoft audience networks or
data analysis, or audience

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research or whether it's yeah ad
copy you.

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How to use broad match, the
latest we talked about, you

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know, how PPC Works within the
strategy.

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We do a lot of that.
This community does a lot of

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that.
So yeah.

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Get into the best parts of it
into the worst part of it.

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As that's how we know where we
should be doing better.

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So yeah, we get into that before
we get into the questions.

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This chat is intended for PPC,
Professionals of all levels.

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If you have something you want
to share, please do we are a

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friendly and supportive
Community, please don't be

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afraid to participate.
Lurkers, of course.

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And of course, the podcast
listeners are always welcome to.

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Let's do a little bit of a roll
call as to who's around Gilda

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has been irregular lately, as
well.

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Well, as Boris, Becker occurs
joins us.

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They also have Fraser Andrews.
We have Debbie Norton.

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I was able to join summer
because I was doing a walk.

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I went to collect my Fitbit from
the postage where we had been

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delivered.
Kristen joined us dwane Brown

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Kirk Williams.
Yeah, that's that's not a name

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that we've seen on the chat too.
Often lately.

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Sean Elliott as well joined.
Anyway, let's get into the

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questions now.
So starting off Julie asks if

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you had to describe the state of
the PC industry in 2023, how You

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describe it, Kristen goes, I
feel the PC industry is still

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growing and it is overall
healthy.

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The one portion creating waves
is the instability, those in the

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industry are feeling do two
questions around chat, G,

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Petey's place in the entire PPC
atmosphere Julie goes.

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I cannot wait for the a I talked
calm down.

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Lots of a I talk especially with
Google coming out with board

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which is pretty much going to be
their version of chatter GPT.

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Have you heard about that yet?
Gil gonna bang goes, do you

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write this?
Twitch chat GPT or board.

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Exactly, right.
No, I will not be writing any

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tweets with any AI.
I'll still be doing that myself,

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or hiring someone to help me
with threads and stand, the

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likes Coke Williams goes.
I am walking into 2023 more

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optimistic about search as a
channel.

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Then I have been the last few
years.

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It's still available to people
and I think it's here to stay

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for a long time.
PPC is a different story, as

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Google continues to push for,
more control, with less reported

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data, calculations goes.
The willingness of the deal, Now

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to take aim at both search and
display is significant.

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And in, my opinion, is a sign of
Google acting like Icarus.

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They use their market dominance
to assert too much control for

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too long while removing insights
data Etc.

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Advertisers had relied on, he
continues, not to mention Chad

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GPT added natively to Bing would
be one of the biggest threats to

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Google search existence that
they haven't purchased in the

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past.
Decade he continues all that to

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repeat my first.
Tweet.

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I think 2023 is a great year for
search.

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I think 2023 will be a really
interesting year for Google and

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Julie also refers to that saying
the train has definitely a now

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left the station here in the US,
which has lagged behind Europe

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in regulation.
Yeah, I feel there's a lot of

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lagging behind that Google did
in terms of regulations that

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just the laws, the regulations
did compared to the u.s. and the

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UK are just Europe in general.
You're gonna respond saying.

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Yeah, I think in terms of AD
spend or economic stability, its

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oddly healthier than I'd It's
people are nervous but still

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spending in terms of people.
Lots of folks seem really on

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edge but I think that's mostly
just a cyclical thing.

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So yeah they'll get back to
being at rest of arson or if

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respond saying work is good for
Sean.

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Budgets healthy from what I see
Economic Development have people

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on alert for sure.
If we make it through this year

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strong will be.
Debbie goes expensive cost per

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lead has increased exponentially
across multiple Industries and

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that's in response to question 1
and his health response saying

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this.
State of the PC industry in

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2023.
Makes me think of boiling

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spaghetti.
Not sure what to make of it,

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tastes good with the right
Source gets really boring when

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overcooked and Boris gives
another answer to question one

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as well.
So in absolute frenzy, it's

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always changing and bow.
Everyone is crazy about a i and

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I'm like, can we please all take
a chill pill and focus on the

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basics.
Please phrase Andrews goes.

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Hey gang.
Had tick is definitely the word.

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It's never been as important to
stay on the ball with everything

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from privacy change.
The product updates whilst

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exciting.
There's literally loads to say,

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on top of.
Well, there's boatloads to say,

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on top of the PBC chat
conversation and the I go

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absolutely to that.
And I go yeah, from my aunt,

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which is similar to what phrases
says, the industry is busy.

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You know, there's lots of
updates going on.

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Clients want to try and test
loads of things, but want to be

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quick, with the results, went to
quickly.

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See results on what's going to
work.

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I'm thankful for that.
We want to test new things.

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That means I'm within a job but
sometimes the pace It's a little

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bit like okay can we conclude
down a little bit so because I

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say we almost can't keep up with
how much they want to do almost

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a not not completely drain goes
here too much.

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Work is something I am always
grateful for.

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Yeah I definitely should be
although I have said and I said

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this was my manager.
Save I wouldn't mind at least a

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few boring days in a month.
Durango's I called those my

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weekends and it haha.
Yeah, my weekends aren't boring

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either as well.
So I want some boring working

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days.
That's what I'd like.

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Do you need any response to
Someone saying I think we are in

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a phase of great change between
Apples ATT covid and the

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appetite for privacy regulation.
Heating up a lot of How It's

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been is no longer how it is or
how it will be and the pace of

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change within platforms.
Has been fast, Kristen goes

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hundred percent on the speed of
change.

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It is moving at light speed and
get him ahead of it is

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important.
Absolutely.

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So and we've got a shontella
responding to question once and

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I feel like the industry has
always been one of the constant

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change but it Seems ramped up
over the past six to 18 months.

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Yeah, it's a double-edged sword,
in it creates a fast, pace

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always learning environment, but
can become tedious, and more

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tiring to keep up with and keep
driving results.

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Yeah, it's a double-edged sword.
Is pretty much.

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The kind of thing.
I was saying that Dwayne was

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arguing with me.
But well, not arguing.

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Debating with me about drained
and continues to my man gives

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his answer to question one
saying, yeah, pinball machine,

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lots of noise things, move fast
and it can be hard to maintain

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momentum plus all Flashing
lights, chat GPT are making it

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hard to sleep.
Yeah, right.

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You never know what you're going
to wake up soon?

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It's always some exciting news,
right?

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If you don't have Sophie, Logan,
they responded to question.

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One herself in as fast paced and
ever-changing as it's ever been

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those job.
Descriptions weren't lying.

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Yeah, you need to be fast paced,
you need to have an attention to

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detail.
I remember that was one thing

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that I saw in job descriptions.
When I started my career and I

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think to myself, boy, oh, boy,
is that requirement?

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Still very important because if
you miss anything, it's about,

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you know, putting up the wrong
ad copy it, put it's about, you

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know, changing the wrong bed.
One of my biggest mistakes that

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I will be openly nervously.
Share was the fact that at some

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point for competitor, ad copy
for when I was working at an

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agency instead of making the
beds 20 pounds.

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I made it 20 pounds and I didn't
figure it out for like a few

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hours so yeah quite a bit of a
spike in spend I'm sure Google

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love that.
So yeah, attention to detail is

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very important.
And with fast-paced and

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ever-changing going on right now
more important than ever.

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If things are being sunsetted,
you know the kind of AD copy

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that you're using.
Now, might be some type of

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tomorrow.
I doubt our essay is going to be

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going anywhere anytime soon
without reasonable replacement.

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Imagine if they give up on RS
and bring ETS back, will not be

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a dream anyway.
Tim hollering goes in a word,

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the Kokanee, how do you say that
word?

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You know what I mean?
I was reading a fiction

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yesterday.
I'm this felt oddly familiar

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paraphrased, obviously, I took a
deep Breathitt idle fatigue and

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confusion washed over me.
I missed the easy Rhythm, the

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comforting monotony of My Life
as a square bracket.

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PPC marketer pre 2020, huh?
Interesting Diana linear also

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responsive.
I also think that hectic and

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rapidly changing all the words
that best describe, PPC.

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Now Ashton Clark goes like
others.

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Have said, I think PPC is in a
state of change.

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Privacy regulations are
impacting strategies and tactics

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control is being taken away from
advertisers and Forms are

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leaning even more heavily into
automation.

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We're having to learn new ways
to get results and then Julie

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takes us on to question two.
And by the way, there are only 4

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questions today because the
conversation was very Lively

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just on those conversations.
So you hear me, you know, going

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through a lot of discussions are
based on one question and that

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meant we only went through four
questions.

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She might actually add a few
more of the ones that you was

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hoping to ask on Thursday.
So join the Twitter spaces chat

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on Thursday.
If you want to hear more about

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this discussion, So anyway
getting into question to, she

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asked, what is something that
you think is really positive

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about the PC industry and all
the work that we do them in

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Alton goes?
The positive side of PPC for me

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is that we can get placement at
the top of the search.

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While waiting for SEO.
PPC is the fast-paced to the top

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and search SEO is the process of
getting to the top in the search

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Christina responds as well
saying.

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I think it's very exciting to
help companies discover new

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audiences and customers from
work and testing done.

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00:11:24,100 --> 00:11:28,500
In PPC also finding ways to
increase bottom line, revenue is

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00:11:28,500 --> 00:11:31,200
also a favorite.
You're gonna respond saying the

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power with which a good PPC,
campaign can have upon a company

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sale.
It's so satisfying to have a

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00:11:37,800 --> 00:11:41,700
client's business do materially
better because of our work, the

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wealth trickles down companies
Thrive, I love seen it and then

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00:11:46,500 --> 00:11:48,500
we have Diane Alina responding
to question 2.

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00:11:48,500 --> 00:11:51,800
Seen the fact that you can still
bring good results for brands in

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spite of all the changes
occurring, A good PPC.

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00:11:54,700 --> 00:11:58,000
Specialist knows how to ride a
well, all these changes and

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become even better with time, I
absolutely agree with that.

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00:12:01,500 --> 00:12:04,000
For example is goes, mentioned
it a few weeks back.

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But my appreciation for being
has gone way up.

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Also notice that the platform
uses GA style annotations on the

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performance data in platform so
simple but genuine time-saver

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00:12:15,500 --> 00:12:18,300
your response to that same.
If Bing pays attention to any of

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00:12:18,300 --> 00:12:21,300
this PPC chat sentiment.
They'll open up Advertiser,

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transparency and absolutely
Crush.

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So good, being.
If you're watching, take heed.

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Yeah.
President goes, if you're

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00:12:28,700 --> 00:12:32,800
listening being I'm here from
March, aren't we all in this

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00:12:32,800 --> 00:12:35,500
industry?
Lawrence joins the conversation.

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00:12:35,500 --> 00:12:38,600
Hey Lawrence, he responds to
question one saying, sorry late.

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00:12:38,600 --> 00:12:42,200
But I would say we are at the
precipice of a shift in how we

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00:12:42,200 --> 00:12:45,500
do things in the next few years.
There is so much change

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00:12:45,500 --> 00:12:48,100
happening right now.
It is both exciting and little

256
00:12:48,100 --> 00:12:51,100
nerve-racking Julie response.
Question to saying helping

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00:12:51,100 --> 00:12:55,100
Brands hit that magical place of
putting the The right message in

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00:12:55,100 --> 00:12:58,200
front of the right person.
At the right time is still

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00:12:58,200 --> 00:13:01,100
thrilling boards responds.
Yes, that's what I was getting

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00:13:01,100 --> 00:13:03,400
at.
Get Back to Basics delivers

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00:13:03,400 --> 00:13:05,200
response here.
I'm not actually on the chat

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00:13:05,200 --> 00:13:08,400
today but I feel this.
Yeah, I was gonna say she wasn't

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00:13:08,400 --> 00:13:10,400
in the world hole in the
beginning because yeah I didn't

264
00:13:10,400 --> 00:13:13,400
see many of her tweets that said
I hope she's okay.

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00:13:13,800 --> 00:13:16,600
A Lawrence also answers question
to say in the work we do employs

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00:13:16,600 --> 00:13:19,000
other people.
If we do our jobs, we are

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00:13:19,000 --> 00:13:20,900
driving leads and revenue for
companies.

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00:13:20,900 --> 00:13:23,800
This allows salespeople customer
service product.

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Purrs operations to have jobs
feed families, enjoy life.

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00:13:28,800 --> 00:13:31,300
I also respond to question, two
saying, yeah, I will never get

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00:13:31,300 --> 00:13:33,600
tired of saying this, this PPC
chat community.

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00:13:33,600 --> 00:13:36,200
And that's in response to what
is something that I think is

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00:13:36,200 --> 00:13:38,300
really positive about the PC
industry.

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00:13:38,400 --> 00:13:40,700
This PPC, chat industry again
and again.

275
00:13:40,700 --> 00:13:43,200
And again, we are at the most
interesting.

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00:13:43,200 --> 00:13:47,400
I feel and most evolving stage
of PPC at least in my career

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00:13:47,400 --> 00:13:50,200
tenure so far.
And we are so generous with the

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00:13:50,200 --> 00:13:52,200
information and knowledge that
we have.

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00:13:52,200 --> 00:13:55,200
We always share in tactics with.
A sharing strategies.

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00:13:55,500 --> 00:13:58,600
It's one of the things where I
remember her and this lady Amy,

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00:13:58,700 --> 00:14:00,900
she said something really
important that because if you're

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00:14:00,900 --> 00:14:03,800
going to share how you do paid
search, it's almost like,

283
00:14:03,900 --> 00:14:06,200
especially when people are
afraid of sharing the strategy

284
00:14:06,200 --> 00:14:09,900
and someone will steal their
idea because you can see how a

285
00:14:09,900 --> 00:14:12,800
barber Cuts your hair cut.
Somebody's head, doesn't mean

286
00:14:12,800 --> 00:14:15,600
you can just go home and do the
same job, you know?

287
00:14:15,700 --> 00:14:18,300
Because you can see how the
person who does it, and how they

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00:14:18,300 --> 00:14:20,900
share their secret doesn't mean
that you have their secret

289
00:14:20,900 --> 00:14:23,200
sauce.
So yeah, as I said, I was I keep

290
00:14:23,200 --> 00:14:24,900
on going thing.
Where the most interesting and

291
00:14:24,900 --> 00:14:27,800
most evolving stage of PPC and
we are so generous with the

292
00:14:27,800 --> 00:14:30,500
information and knowledge.
We have regarding the work, it's

293
00:14:30,500 --> 00:14:34,200
far from boring right now.
Definitely Gilmer response to my

294
00:14:34,200 --> 00:14:36,100
tweet.
They're saying Agreed 100%.

295
00:14:36,100 --> 00:14:38,300
I have benefited so much from
friends.

296
00:14:38,300 --> 00:14:42,000
I've made in the PVC World
marketing like any career isn't

297
00:14:42,000 --> 00:14:46,400
a zero-sum game and it's awesome
to see the knowledge passed back

298
00:14:46,400 --> 00:14:48,900
and forth freely.
So if you look in, goes the

299
00:14:48,900 --> 00:14:51,900
online and offline.
PPC Community is the greatest.

300
00:14:52,000 --> 00:14:53,800
I love the way that she says the
offline.

301
00:14:53,900 --> 00:14:57,600
I'm as well because, uh, the PPC
chatty UK Community.

302
00:14:57,600 --> 00:15:01,200
They keep showing up, they keep
making me work hard, but making

303
00:15:01,200 --> 00:15:04,400
it so worth it.
She continues is full of so many

304
00:15:04,400 --> 00:15:07,100
lovely people.
Worse goes, some really nice

305
00:15:07,100 --> 00:15:09,100
people.
Molly respond, saying this

306
00:15:09,100 --> 00:15:12,700
community is awesome.
One of my goals of 2023 is to be

307
00:15:12,700 --> 00:15:15,000
less of a lurker and more
involved.

308
00:15:15,000 --> 00:15:16,700
Yes.
Molly get involved.

309
00:15:16,700 --> 00:15:19,000
We are a very lovely and
friendly Bunch.

310
00:15:19,200 --> 00:15:21,500
Sean Elliott was well response
to question to say, and I think

311
00:15:21,500 --> 00:15:23,800
the changes or restrictions on
what we can.

312
00:15:24,000 --> 00:15:27,000
You have forced us to be more
creative and much better with

313
00:15:27,000 --> 00:15:30,200
data than we were two to three
years ago.

314
00:15:30,200 --> 00:15:33,000
So if you Logan gives her answer
to question 2, which was pretty

315
00:15:33,000 --> 00:15:35,700
much a response to Julie where
Julie had gone helping Brands

316
00:15:35,700 --> 00:15:38,700
hit, that magical place of
putting the right message in

317
00:15:38,700 --> 00:15:41,100
front of the right person.
At the right time is still

318
00:15:41,100 --> 00:15:43,000
thrilling.
So if he goes completely agree

319
00:15:43,000 --> 00:15:46,600
that buzz, when everything
you've done all comes together

320
00:15:46,600 --> 00:15:49,900
and works out for your client,
absolutely.

321
00:15:49,900 --> 00:15:52,400
So and then, yeah, we've got
doing Brown responding saying

322
00:15:52,400 --> 00:15:56,000
Beyond getting too.
Work remote, we get to help

323
00:15:56,000 --> 00:15:59,000
businesses grow and build
stronger, foundations.

324
00:15:59,000 --> 00:16:01,700
Boris, Becker correspond saying
that I get to work with cool

325
00:16:01,700 --> 00:16:04,600
people and Brands and agencies
of all shapes and sizes.

326
00:16:04,600 --> 00:16:07,400
Also, most importantly, it's a
great industry and everyone

327
00:16:07,400 --> 00:16:10,400
shares freely, the best
attorneys are a response to

328
00:16:10,400 --> 00:16:12,200
question.
Teasing, I think there are a ton

329
00:16:12,200 --> 00:16:15,500
of great experts that help their
clients think about their

330
00:16:15,500 --> 00:16:19,700
business in new ways seeing PPC.
Experts working with clients to

331
00:16:19,700 --> 00:16:22,800
create positive feedback, loops
is amazing.

332
00:16:22,900 --> 00:16:26,400
Ashton clock.
TPC is still a great way to grow

333
00:16:26,400 --> 00:16:29,900
revenues sales, Etc.
And it's a nice feeling when

334
00:16:29,900 --> 00:16:33,800
clients start to see real
results on there and especially

335
00:16:33,800 --> 00:16:36,500
small businesses.
I also think that the people,

336
00:16:36,500 --> 00:16:40,900
our community are a great part
of being in this industry bread.

337
00:16:40,900 --> 00:16:43,700
Podolski response to question 2,
saying, the fact that they are

338
00:16:43,700 --> 00:16:47,000
still numerous companies able to
utilize PPC, to drive

339
00:16:47,000 --> 00:16:50,000
significant positive performance
for their business.

340
00:16:50,000 --> 00:16:53,700
PPC, can still be used to help
reach business objectives.

341
00:16:53,900 --> 00:16:56,100
Yes, Gilligan takes us on to
question 3 or K.

342
00:16:56,100 --> 00:16:59,400
Now for the flip side, and this
one I'm always scared about who

343
00:16:59,400 --> 00:17:01,200
I'm going to insult.
So I didn't give an answer for

344
00:17:01,200 --> 00:17:03,600
this.
Judy asks, question 3, what is

345
00:17:03,600 --> 00:17:06,700
something that you think is
negative or worrisome about the

346
00:17:06,700 --> 00:17:09,500
PC industry and all the work
that we do?

347
00:17:09,700 --> 00:17:12,000
And I didn't want to put it as a
tweet, but I do feel that there

348
00:17:12,000 --> 00:17:15,000
are some bad eggs.
In our industry, is the honest

349
00:17:15,000 --> 00:17:16,900
truth.
We are not all full of perfect

350
00:17:16,900 --> 00:17:19,400
people and even the nice ones we
have me.

351
00:17:19,400 --> 00:17:22,000
We've made a few mistakes, but
they actually some people have

352
00:17:22,000 --> 00:17:23,700
gone.
Wow, your Emma.

353
00:17:23,900 --> 00:17:27,500
The way you work I don't want to
work with you and how can

354
00:17:27,500 --> 00:17:30,500
cleanse trust you if I've seen.
This is what you're like.

355
00:17:30,500 --> 00:17:33,500
So yeah it's quite an
interesting industry where they

356
00:17:33,500 --> 00:17:35,100
are.
Some people that you think that

357
00:17:35,100 --> 00:17:38,700
you can trust that I'd be like
be careful, you know be careful

358
00:17:38,700 --> 00:17:40,900
and this horth response to
question 3 saying the lack of

359
00:17:40,900 --> 00:17:43,900
transparency on campaign
performance is wearing and it is

360
00:17:43,900 --> 00:17:46,800
getting darker.
We take their word on it being a

361
00:17:46,800 --> 00:17:49,200
fair auction.
Why are we also being kept in

362
00:17:49,200 --> 00:17:52,700
the dark on placement keywords
positions and Julie response, it

363
00:17:52,700 --> 00:17:55,500
is absolutely harder to Trust.
But verify now.

364
00:17:55,500 --> 00:17:59,000
And when a platforms incentives
and advertisers incentives are

365
00:17:59,000 --> 00:18:01,300
not completely aligned asking
for blind.

366
00:18:01,300 --> 00:18:05,000
Trust is a mighty.
Big ask not that a choice is

367
00:18:05,000 --> 00:18:07,800
offered choice.
And his response saying the

368
00:18:07,800 --> 00:18:11,200
certificate is actually totally
unfair to the marketer.

369
00:18:11,500 --> 00:18:14,300
I just hate seeing it, get worse
and go Gomez.

370
00:18:14,300 --> 00:18:17,800
Well response to question 3
saying we are Revenue adjacent

371
00:18:17,800 --> 00:18:20,900
to clients.
That means when things get tight

372
00:18:20,900 --> 00:18:23,700
you start to see people make
reactive mistakes.

373
00:18:23,900 --> 00:18:25,900
Fakes are under Financial
pressure.

374
00:18:26,000 --> 00:18:27,800
They start to do some weird
things.

375
00:18:27,800 --> 00:18:31,200
PPC, folks, and clients alike
Christian response.

376
00:18:31,200 --> 00:18:34,700
Question 3 seen one - I see
refers back to the speed,

377
00:18:34,800 --> 00:18:37,500
everything moves.
If people become married to the

378
00:18:37,500 --> 00:18:41,400
keyword Centric, way of handling
PPC, they will be scrambling as

379
00:18:41,400 --> 00:18:43,200
everything evolves.
Exactly.

380
00:18:43,200 --> 00:18:46,300
That's such a fair point.
If you keep sticking to things

381
00:18:46,300 --> 00:18:49,000
the way you are doing things,
the way things are being done

382
00:18:49,100 --> 00:18:52,400
and you can't evolve on, you're
not referring to change as the

383
00:18:52,400 --> 00:18:56,000
lot of that is happening.
You'll be trying outdated

384
00:18:56,000 --> 00:18:59,200
tactics, you'll be testing out
outdated things and your results

385
00:18:59,200 --> 00:19:01,200
will not be improving.
They've been noting response to

386
00:19:01,200 --> 00:19:04,700
question three saying concerns
about the future of PPC, perhaps

387
00:19:04,700 --> 00:19:07,800
chat GPT doing it.
And yeah, Kristen gives another

388
00:19:07,800 --> 00:19:11,300
answer saying one other concern
of mine is with Google taking

389
00:19:11,300 --> 00:19:14,700
levers and controlled away from
us and keeping everything

390
00:19:14,700 --> 00:19:15,700
automated.
Yeah.

391
00:19:15,700 --> 00:19:18,700
I think that's just a standard.
Just not even worth mentioning.

392
00:19:18,700 --> 00:19:20,800
Yeah, take him control but we
have a choice.

393
00:19:20,900 --> 00:19:22,400
Tim Heller in response to
question 2.

394
00:19:22,400 --> 00:19:23,700
Same for me.
It's the constant.

395
00:19:23,900 --> 00:19:26,700
Meaning it makes it difficult
although not impossible to

396
00:19:26,700 --> 00:19:29,800
stagnate every day, there's
always something else you can

397
00:19:29,800 --> 00:19:33,200
dig into and explore and see how
it could benefit a client

398
00:19:33,200 --> 00:19:36,000
strategy.
And then Alina say something

399
00:19:36,000 --> 00:19:38,700
that, yeah, I think we're all in
agreement with hair, she goes

400
00:19:38,700 --> 00:19:42,300
less, transparency for
advertisers less data can lead

401
00:19:42,300 --> 00:19:44,500
to poorer decisions and it's
sad.

402
00:19:44,600 --> 00:19:47,700
It's out of our control.
Fred bednarski response to

403
00:19:47,708 --> 00:19:50,700
question 3 saying, having less
control over variables, which

404
00:19:50,700 --> 00:19:53,700
historically proven not to work
or have poor performance.

405
00:19:53,800 --> 00:19:56,700
It's leaving it in the hands of
the machine phrase.

406
00:19:56,700 --> 00:19:58,700
Andrews respond saying the can
of worms.

407
00:19:58,700 --> 00:20:01,000
I'm expecting from this
question.

408
00:20:02,000 --> 00:20:06,000
As, in question 30, you need an
answer Fraser Tim hotter than

409
00:20:06,000 --> 00:20:08,900
response to Gil, Gil know where
he'll had gone, where Revenue

410
00:20:08,900 --> 00:20:11,200
adjacent to clients.
That means when things get

411
00:20:11,200 --> 00:20:15,200
tight, you start to see people
making reactive mistakes him,

412
00:20:15,200 --> 00:20:16,700
hollering than response to that
same.

413
00:20:16,700 --> 00:20:19,900
When things get tight, you start
to see people making reactive

414
00:20:19,900 --> 00:20:22,200
mistakes. 100%.
Couldn't agree more.

415
00:20:22,500 --> 00:20:24,700
You can almost smell it.
Coming to.

416
00:20:24,700 --> 00:20:27,200
Yeah, especially with when
Ashton Clark said well, is it

417
00:20:27,200 --> 00:20:31,500
last week or few weeks ago that
somebody really did do an auto

418
00:20:31,500 --> 00:20:35,900
apply recommendations, which
created DSA campaigns it deleted

419
00:20:35,900 --> 00:20:38,800
exact and phrase match keywords
and then he created smart

420
00:20:38,800 --> 00:20:42,100
bidding campaigns and it created
smart shopping.

421
00:20:42,100 --> 00:20:44,700
I have a small campaigns other
small campaigns are here.

422
00:20:44,700 --> 00:20:47,100
I don't really go into Google
much and I brought seen many of

423
00:20:47,108 --> 00:20:48,600
my clients using small
campaigns.

424
00:20:48,600 --> 00:20:52,500
So yeah, just a really about
being careful about this being

425
00:20:52,500 --> 00:20:55,600
Rush rushing to At certain
things we hadn't have birth

426
00:20:55,600 --> 00:20:58,500
back, responding to question 3
saying, the focus on hacks or

427
00:20:58,500 --> 00:21:03,200
short-term Solutions, Jairo as
chat GPT the guru's hard to

428
00:21:03,200 --> 00:21:05,600
separate the good from the bad
if you don't know which

429
00:21:05,600 --> 00:21:08,000
questions to ask.
Sean, Ellie responds.

430
00:21:08,000 --> 00:21:10,400
Yeah, comment Ai.
And I'll send you my foolproof

431
00:21:10,400 --> 00:21:14,800
plan to become a millionaire
using chat GPT, a short-term

432
00:21:14,800 --> 00:21:17,300
thinking is so big, it's such a
massive problem.

433
00:21:17,300 --> 00:21:19,300
I can't even describe how
massive it is.

434
00:21:19,300 --> 00:21:23,100
People are out there turning
down, a hundred thousand dollars

435
00:21:23,100 --> 00:21:26,200
over a year.
So they can make $100 today.

436
00:21:26,300 --> 00:21:29,100
Yeah, poor is goes instant
rewards of really powerful.

437
00:21:29,100 --> 00:21:31,800
Yeah, as well as instant
gratifications during Brown

438
00:21:31,800 --> 00:21:34,500
respond seeing and agency
saying, pay me for thousand

439
00:21:34,500 --> 00:21:37,200
dollars today, to do your
account or did and give our

440
00:21:37,200 --> 00:21:39,700
expertise make sense.
I don't see my doctor lawyer or

441
00:21:39,700 --> 00:21:42,900
mechanic doing free work.
If a company can spend a hundred

442
00:21:42,900 --> 00:21:46,100
thousand dollars, they can
afford a paid ordered Rising

443
00:21:46,100 --> 00:21:49,800
tide lifts all boats and not
working for free.

444
00:21:49,900 --> 00:21:51,500
Yeah.
Lawrence goes always know your

445
00:21:51,500 --> 00:21:53,500
worth and then doing free
audits.

446
00:21:53,800 --> 00:21:56,400
He's as bad as competing on
price Duane continues, its a

447
00:21:56,400 --> 00:21:59,900
race to the bottom to see who
can give away the most work for

448
00:21:59,900 --> 00:22:01,700
free clients.
Don't respect you.

449
00:22:01,700 --> 00:22:04,600
If they would pay you for your
account or did a string, then

450
00:22:04,600 --> 00:22:07,600
gives very interesting.
Anecdote just today, I read

451
00:22:07,600 --> 00:22:10,300
someone's LinkedIn.
Post, who did free audits in

452
00:22:10,300 --> 00:22:13,900
exchange for testimonials, but
everyone who signed up ghosted,

453
00:22:13,900 --> 00:22:17,900
her once the work was done free
work derail so much.

454
00:22:17,900 --> 00:22:20,300
It just also embarrasses me it.
Well, no embarrasses me.

455
00:22:20,300 --> 00:22:24,100
It's I feel very sad that it's a
lady as well because we You get

456
00:22:24,100 --> 00:22:26,700
a great rep.
I mean not being the PVC chat

457
00:22:26,700 --> 00:22:28,000
Community.
Thankfully, we have some

458
00:22:28,000 --> 00:22:30,800
brilliant ladies but yeah, we
don't get a great rapper.

459
00:22:30,800 --> 00:22:33,200
Specially very Junior.
So doing things like that,

460
00:22:33,300 --> 00:22:35,800
doesn't look good at all.
Dwayne Brown response, an

461
00:22:35,800 --> 00:22:39,100
expensive lessons.
This person learnt free work is

462
00:22:39,100 --> 00:22:41,200
such a short term thinking
mindset.

463
00:22:41,200 --> 00:22:44,800
It's not even funny play the
long game and get paid for your

464
00:22:44,800 --> 00:22:46,900
work.
People will respect your advice

465
00:22:46,900 --> 00:22:50,000
more and share your skills with
their Network.

466
00:22:50,100 --> 00:22:52,600
Ashlynn response saying, yep.
And you went to devalue the

467
00:22:52,600 --> 00:22:56,400
market for other A service
providers which means more well

468
00:22:56,400 --> 00:22:59,000
paint opportunities for more
people.

469
00:22:59,100 --> 00:23:01,600
Learn to respond saying time is
literally the most valuable

470
00:23:01,600 --> 00:23:03,800
asset we have.
If you gave your time away for

471
00:23:03,800 --> 00:23:07,500
free, then you do not value your
time and that sends a signal to

472
00:23:07,500 --> 00:23:09,600
others.
They will literally hear what

473
00:23:09,600 --> 00:23:11,600
you are telling them.
Boris is ones, they are

474
00:23:11,600 --> 00:23:14,800
genuinely curious of what
prompted this exchange cause

475
00:23:14,900 --> 00:23:17,600
nowhere.
Did anyone mention to be working

476
00:23:17,600 --> 00:23:20,700
for free?
Oh, they go much more into that

477
00:23:20,700 --> 00:23:23,000
and Tim Herron goes.
Yep, trying to attain conscious

478
00:23:23,000 --> 00:23:25,300
incompetence.
An industry that's hell-bent on

479
00:23:25,300 --> 00:23:27,800
keeping you out.
Unconscious incompetence

480
00:23:27,800 --> 00:23:29,400
example.
The moment, you know what,

481
00:23:29,400 --> 00:23:32,600
questions to ask the game
changes and I think that's what

482
00:23:32,600 --> 00:23:34,800
we've been having, really, with
Google and Bing.

483
00:23:34,800 --> 00:23:37,600
We've started really asking the
right questions.

484
00:23:37,600 --> 00:23:40,800
The relevant questions and so
people are like, ah, Google and

485
00:23:40,800 --> 00:23:43,400
Bing alike are.
We need to stay on top of our

486
00:23:43,400 --> 00:23:46,200
game as well?
Tron LED in response to question

487
00:23:46,200 --> 00:23:49,600
3, say they'll continue changes
and Bs from the Platforms in the

488
00:23:49,600 --> 00:23:52,200
guise of privacy.
They don't care about privacy

489
00:23:52,200 --> 00:23:55,500
that impact small.
Nurses and low budget accounts

490
00:23:55,500 --> 00:23:58,300
for greater and then your Ashton
cock response.

491
00:23:58,300 --> 00:24:00,800
Question 3 saying having to rely
on big tech companies is a

492
00:24:00,800 --> 00:24:03,900
little worrisome for me.
You can diversify platforms to

493
00:24:03,900 --> 00:24:07,300
an extent but we're still
subject of what's happening at

494
00:24:07,300 --> 00:24:10,600
Google met excetera.
I'm also not a huge fan of

495
00:24:10,600 --> 00:24:14,400
Zuckerberg and Elon Musk and
it'd be irresponsible at work to

496
00:24:14,400 --> 00:24:16,200
ignore their company's.
Yeah.

497
00:24:16,200 --> 00:24:19,700
Because a large percentage and I
was like this this is really my

498
00:24:19,700 --> 00:24:23,600
answer to question 3 as well
tech companies and relying on.

499
00:24:23,800 --> 00:24:26,200
Just a couple of them.
Tim Halloran goes same.

500
00:24:26,200 --> 00:24:30,100
I felt for a while now that we
need more disruption in such.

501
00:24:30,100 --> 00:24:33,100
If Google is any indication on
what happens when Tech

502
00:24:33,100 --> 00:24:37,300
monopolizes and Industry, same
for social, but a little

503
00:24:37,500 --> 00:24:39,500
different.
And so if you log in response to

504
00:24:39,500 --> 00:24:42,800
question, 3 saying, losing
control platform decisions,

505
00:24:42,800 --> 00:24:45,600
privacy country specific rules
and regulations.

506
00:24:45,600 --> 00:24:49,300
Just something we have to accept
and do our best to make work for

507
00:24:49,300 --> 00:24:51,800
us during shakes response.
Saying the negatives will

508
00:24:51,800 --> 00:24:53,600
probably be the lack of
transparency.

509
00:24:53,700 --> 00:24:57,200
By advertising platforms, the
other is going to be privacy

510
00:24:57,200 --> 00:24:59,500
issues.
Oh and GA for my brands are

511
00:24:59,500 --> 00:25:03,500
really struggling with using it.
Both of these things are going

512
00:25:03,500 --> 00:25:07,500
to have a pretty substantial
impact on Brands and beam

513
00:25:07,500 --> 00:25:09,800
analytics response.
Have you considered making your

514
00:25:09,800 --> 00:25:13,900
Brand's lives Easier by throwing
ga4 away and using something a

515
00:25:13,900 --> 00:25:17,300
bit nicer, that's someone from
Google analytics.

516
00:25:17,300 --> 00:25:20,500
And their Twitter bio is the
Google analytics alternative.

517
00:25:20,500 --> 00:25:23,500
That is GDP are compliant.
You know, I wonder which night

518
00:25:23,500 --> 00:25:26,300
sir.
They're talking about, right?

519
00:25:26,300 --> 00:25:28,900
And then when response to
question 3 saying still too many

520
00:25:28,900 --> 00:25:32,500
used car sales, people who over
promise and under deliver those

521
00:25:32,500 --> 00:25:36,500
who compete on price, drag down
pricing across the industry set

522
00:25:36,500 --> 00:25:40,800
unrealistic expectations with
clients on what it costs to do.

523
00:25:40,800 --> 00:25:44,400
The job properly and they
actually takes us on to question

524
00:25:44,400 --> 00:25:47,000
for which, yeah, by the way, I
don't even think she realized.

525
00:25:47,000 --> 00:25:49,100
This will be the last question,
but it was the last question.

526
00:25:49,300 --> 00:25:53,000
What kind of chain would you
like to see happen in the PC

527
00:25:53,000 --> 00:25:55,800
industry?
E in 2023 and is grows more

528
00:25:55,800 --> 00:25:58,900
transparency in reporting.
Open those databases.

529
00:25:59,000 --> 00:26:01,700
You're gonna respond saying
marketing, It's a Small World,

530
00:26:01,700 --> 00:26:05,700
PPC is even smaller treating.
Folks with respect is critical

531
00:26:05,700 --> 00:26:10,400
for long-term success hair here,
huh, I would love for folks to

532
00:26:10,400 --> 00:26:12,500
listen to each other, stop being
insecure.

533
00:26:12,500 --> 00:26:15,700
Realize we're all on the same
page and for Google to listen to

534
00:26:15,700 --> 00:26:18,400
us, listen to us.
Giggle, Alfred Simon response

535
00:26:18,400 --> 00:26:20,400
saying this right here.
I don't think I can have a

536
00:26:20,400 --> 00:26:23,500
better answer for this question.
Yeah, well said, then go.

537
00:26:23,700 --> 00:26:26,100
Then have Boris Becker response
to question.

538
00:26:26,200 --> 00:26:29,500
Forcing wishful thinking, what
I'd like to see a real threat

539
00:26:29,500 --> 00:26:32,700
for Google, someone forcing them
to up their game and not just

540
00:26:32,700 --> 00:26:37,700
force change up in advertisers.
So yeah, not just another Google

541
00:26:37,700 --> 00:26:40,800
and just another option like
being, but actual or real

542
00:26:40,800 --> 00:26:44,100
Contender.
Maybe I'd even say yes like what

543
00:26:44,100 --> 00:26:47,400
Apple search ads are doing?
Oh my God girl stole the words

544
00:26:47,400 --> 00:26:50,100
out of my hands.
Yeah, Gil Grant Apple search ads

545
00:26:50,100 --> 00:26:53,500
and we're yeah, Bosco's if only
who knows who knows cross?

546
00:26:53,700 --> 00:26:56,100
Fingers and toes down Elena
response to question.

547
00:26:56,100 --> 00:26:59,900
Forcing more visibility on the P
Max data improvements in the ga

548
00:26:59,900 --> 00:27:03,000
for you.
I account managers of the ad

549
00:27:03,000 --> 00:27:06,300
platforms that really care about
an account and aren't only

550
00:27:06,300 --> 00:27:10,400
Revenue oriented less push from
their side on what doesn't seem

551
00:27:10,400 --> 00:27:13,600
to fit or work for a brand-new
Lugosi.

552
00:27:13,600 --> 00:27:17,100
Well, as long as we are wishing
more platform, transparency,

553
00:27:17,700 --> 00:27:21,500
Wishful, less of people tweeting
about their crazy success with

554
00:27:21,500 --> 00:27:25,600
no context more voices.
Being heard written and speaking

555
00:27:25,600 --> 00:27:30,000
a real conversations about
responsible and ethical use of

556
00:27:30,000 --> 00:27:33,700
consumer data Lawrence response
saying, oh the crazy success

557
00:27:33,700 --> 00:27:36,200
story headlines that make
regular folks.

558
00:27:36,200 --> 00:27:39,400
Feel great about their
successes, you don't need to

559
00:27:39,400 --> 00:27:42,400
make six figure or seven to be
successful.

560
00:27:42,400 --> 00:27:46,400
Absolutely makes regular folks,
feel not so great, I'd say about

561
00:27:46,400 --> 00:27:48,900
their successes, right, Julie,
Dan response to that was

562
00:27:48,900 --> 00:27:52,100
thinking that what do you want
out of your PVC Korean Life as a

563
00:27:52,100 --> 00:27:54,900
chat topic to Combat.
All the crap.

564
00:27:54,900 --> 00:27:57,600
Yes, I would pay attention to
that.

565
00:27:57,600 --> 00:28:01,400
What do we want from my career?
I have so many answers around

566
00:28:01,400 --> 00:28:03,800
that, which is why I started PBC
live UK.

567
00:28:04,200 --> 00:28:06,500
Learns, Chase response.
Question for saying Judy, you

568
00:28:06,500 --> 00:28:09,000
don't ask more questions, do you
platform?

569
00:28:09,000 --> 00:28:11,700
Wishes would be apple to disrupt
the market.

570
00:28:11,700 --> 00:28:15,200
Microsoft with the new AI push
Google to be better and maybe

571
00:28:15,200 --> 00:28:18,500
connect linked into Microsoft,
advertising tool for the

572
00:28:18,500 --> 00:28:22,400
community, just keep being good
to each other, love that.

573
00:28:22,500 --> 00:28:25,200
So if you're looking goes for
Screaming for platforms, to

574
00:28:25,200 --> 00:28:29,700
think, about lead-gen accounts
more and also for them to start

575
00:28:29,700 --> 00:28:34,500
developing some more Innovative
lead gen focused features from

576
00:28:34,500 --> 00:28:37,900
any responses are saying as a
user, I have seen Google was I

577
00:28:37,900 --> 00:28:41,900
think the time is prime, but
someone to make a push as others

578
00:28:41,900 --> 00:28:45,400
have said, I think us as
marketers would love to follow

579
00:28:45,400 --> 00:28:49,500
and put clients and money on a
more trustworthy platform and

580
00:28:49,500 --> 00:28:51,600
Ashton clock response team on a
broad level.

581
00:28:51,600 --> 00:28:55,300
I'd like to see the platform's
cater to B2B advertisers more

582
00:28:55,300 --> 00:28:59,000
than just Eco more bead.
See, a more specific change.

583
00:28:59,000 --> 00:29:02,600
I'd also love to see CTR and or
conversion data, or RSA

584
00:29:02,600 --> 00:29:05,700
headlines and descriptions.
And I'll keep beating that drum

585
00:29:05,700 --> 00:29:07,900
until we get somewhere at.
Hello.

586
00:29:08,500 --> 00:29:11,500
Well, praise Andrews response to
question, forcing greater

587
00:29:11,500 --> 00:29:13,600
support, which is genuinely
human.

588
00:29:14,000 --> 00:29:17,300
Google support teams, especially
Dublin, used to be massively

589
00:29:17,500 --> 00:29:19,400
beneficial.
I remember that as well.

590
00:29:19,400 --> 00:29:22,400
And I agree with phrase on that
this level of support made our

591
00:29:22,400 --> 00:29:26,800
job easier, and More money for
the platform is, I miss those

592
00:29:26,800 --> 00:29:30,800
days, Tim halloran's, wishful
thinking and wishes for the

593
00:29:30,800 --> 00:29:34,700
industry of is quite simple,
offline, editor for Facebook and

594
00:29:34,700 --> 00:29:37,400
then actor response to question
for as well, saying I would say

595
00:29:37,400 --> 00:29:40,700
setting, realistic expectations
with yourself and your clients

596
00:29:41,000 --> 00:29:43,800
last year.
This led me to go on the knives,

597
00:29:43,800 --> 00:29:46,500
a deadly experience.
So, I would definitely say

598
00:29:46,500 --> 00:29:50,700
people who talk about the right
or metrics that are realistic.

599
00:29:50,700 --> 00:29:54,000
Rest of the things, PPC chat
will, man Manage.

600
00:29:54,000 --> 00:29:58,600
I'm sure I don't that note we
come to the end of this, a chat.

601
00:29:58,600 --> 00:30:00,700
Yeah, where we have been talking
about.

602
00:30:00,700 --> 00:30:03,800
Yeah, what we wish for the
interest, the industry, how we

603
00:30:03,800 --> 00:30:06,400
feel the state of the industry
is of the moment.

604
00:30:06,500 --> 00:30:08,100
Do you agree with that?
Are you busy?

605
00:30:08,200 --> 00:30:11,500
Do you feel like you actually,
you know, not as busy as the

606
00:30:11,508 --> 00:30:14,000
rest of us?
I wish I want you to tell me

607
00:30:14,000 --> 00:30:17,000
your secret, I hope it's not
that you don't have a job and I

608
00:30:17,008 --> 00:30:18,800
hope it's not that you're out
overall.

609
00:30:18,800 --> 00:30:21,600
All those people have lost their
jobs, whether individual

610
00:30:21,600 --> 00:30:25,700
marketing or outside, I really
hope you find your way back and

611
00:30:25,700 --> 00:30:29,200
tell you feeling self-fulfilled
in not feeling desperate in

612
00:30:29,200 --> 00:30:32,800
knowing your worst and getting
back into the job market of a

613
00:30:32,800 --> 00:30:36,400
role that you deserve and it's
comparable to what you were

614
00:30:36,400 --> 00:30:39,800
having before.
So yeah, we have Julie Olga

615
00:30:39,800 --> 00:30:41,100
who's going to probably going to
continue?

616
00:30:41,100 --> 00:30:44,400
Probably is going to be
continuing this conversation on

617
00:30:44,400 --> 00:30:46,900
Thursday so join us for y'all
Thursday.

618
00:30:46,900 --> 00:30:49,900
The audio version on Twitter
spaces, that will be Thursday,

619
00:30:49,900 --> 00:30:52,800
February 9th, at 12 p.m. eastern
Time, or 5 p.m.

620
00:30:52,800 --> 00:30:54,800
GMT.
See, I hope you got some great

621
00:30:54,800 --> 00:30:58,200
takeaways from it, and if you
have more to share join us on

622
00:30:58,300 --> 00:31:01,700
Thursday, any feedback about the
podcast, or maybe any

623
00:31:01,700 --> 00:31:04,500
corrections and anything that
has been shared, please get in.

624
00:31:04,500 --> 00:31:07,800
Touch with me on Twitter, my DMs
are open on the handle the

625
00:31:07,800 --> 00:31:11,400
marketing, a new on LinkedIn.
There's the PVC chat Roundup

626
00:31:11,400 --> 00:31:13,700
group or just?
Yeah, look for my name, I knew

627
00:31:13,700 --> 00:31:16,700
addict bowler or look for the
marketing, an herbicide for the

628
00:31:16,700 --> 00:31:18,800
marketing and you'll see all my
post.

629
00:31:18,800 --> 00:31:21,000
Are you see my profile?
So, yeah.

630
00:31:21,000 --> 00:31:23,500
Would love connection if you
like it.

631
00:31:23,600 --> 00:31:25,900
Also be grateful and a
long-standing and brand new

632
00:31:25,900 --> 00:31:27,800
listeners to give the podcast a
review.

633
00:31:27,800 --> 00:31:30,600
It really helps with the great
strategy of the podcast.

634
00:31:30,600 --> 00:31:33,600
You can do that on Spotify,
especially of just leaving a

635
00:31:33,600 --> 00:31:38,800
rating of 4 or 5 Stars.
Just go to link tree.com /p PC

636
00:31:38,800 --> 00:31:42,500
chat underscore round up.
So yeah, and after the success

637
00:31:42,500 --> 00:31:45,200
of our February event and so
excited to announce that we're

638
00:31:45,200 --> 00:31:49,300
going to have our Marty bent on
30th of April of the PPC, live,

639
00:31:49,300 --> 00:31:52,200
UK Market event, where we're
going to be celebrating women's

640
00:31:52,200 --> 00:31:54,800
history month.
We going to have three amazing

641
00:31:54,800 --> 00:31:58,600
speakers on stage with us.
I've already got a headline

642
00:31:58,600 --> 00:32:01,600
sponsor, so it's going to
happen, it's definitely going to

643
00:32:01,600 --> 00:32:03,400
happen.
No stress about that.

644
00:32:03,400 --> 00:32:07,300
The finances are in place we're
going to try so some very nice

645
00:32:07,300 --> 00:32:10,000
and spicy food this time not
pizza.

646
00:32:10,200 --> 00:32:17,000
So yeah, if you want to join us
there go to be it. .L y /p p c--

647
00:32:17,000 --> 00:32:21,600
live UK M AR 23.
So that's the short for March M

648
00:32:21,600 --> 00:32:23,400
AR 23.
Yeah.

649
00:32:23,600 --> 00:32:26,300
So finally remember for your
campaigns and businesses to

650
00:32:26,300 --> 00:32:28,900
Glide smoothly, there's a lot of
hard work needed beneath the

651
00:32:28,900 --> 00:32:32,000
surface so keep your swans
kicking by and speak to you next

652
00:32:32,000 --> 00:32:32,500
week.