EP241 - Making The PPC Industry Better in 2023

0:00 Hello and welcome to this week's episode of the PBC chat. Round up this week, we are chatting about making the PPC industry better in 2023. And yeah we're let Again by The Amazing Julie and water topic to talk about I'd talking about timely there will never be an untimely time to talk about making you know, the PBC industry better. You know how we're feeling about it? What we feel that should be changing and how it should be evolving. And you know what? I can makes our jobs better. Better. So we talked all about that and there was another like yeah, packed one as well with even people that had not shown up to the chat for awhile rejoining. So yeah, hope you enjoy our thoughts about talking about how we can all help to make the industry better enjoy. Hello and a warm, welcome to this episode of the PPC chat round off a podcast where I round up the Twitter discussion that happens on Tuesdays at 5 p.m. GMT.

1:02 I'm your host, our new and I'm recording from my studio here in London UK. And I use this platform to share, not just expert but also my ideas on considered best practices about paid media and the direction the digital industry is going in. So if you want to keep up to date with my tips and tricks in the industry, and get the latest on the podcast that has been called your go-to if you don't make it to the PPC chat live. And even if you do then follow share like and retweets on that, right? Twitter with my handle, the marketing, a new or join us on our LinkedIn group, PPC, chat, Roundup podcast. Or if you're on Instagram, why don't you check us out at PPC, chat on the score, Round Up to get quotes and Snippets from our previous episodes. So yeah, as mentioned already we are going to be talking about making the PC industry especially better in 2023. And to be honest, when I first thought of that topic, I thought I'd be talking all about PBC live UK. Yes.

1:53 Right off the bat. It's talking about it because I do think it's an event that makes the industry better like we do on the PVC chat conversations. It's about speakers coming to give their time freely to speak about their expert knowledge about the industry, whether it's Microsoft audience networks or data analysis, or audience research or whether it's yeah ad copy you. How to use broad match, the latest we talked about, you know, how PPC Works within the strategy. We do a lot of that. This community does a lot of that. So yeah. Get into the best parts of it into the worst part of it. As that's how we know where we should be doing better. So yeah, we get into that before we get into the questions.

2:33 This chat is intended for PPC, Professionals of all levels. If you have something you want to share, please do we are a friendly and supportive Community, please don't be afraid to participate. Lurkers, of course. And of course, the podcast listeners are always welcome to. Let's do a little bit of a roll call as to who's around Gilda has been irregular lately, as well. Well, as Boris, Becker occurs joins us. They also have Fraser Andrews. We have Debbie Norton. I was able to join summer because I was doing a walk. I went to collect my Fitbit from the postage where we had been delivered. Kristen joined us dwane Brown Kirk Williams. Yeah, that's that's not a name that we've seen on the chat too. Often lately.

3:13 Sean Elliott as well joined. Anyway, let's get into the questions now. So starting off Julie asks if you had to describe the state of the PC industry in 2023, how You describe it, Kristen goes, I feel the PC industry is still growing and it is overall healthy. The one portion creating waves is the instability, those in the industry are feeling do two questions around chat, G, Petey's place in the entire PPC atmosphere Julie goes. I cannot wait for the a I talked calm down. Lots of a I talk especially with Google coming out with board which is pretty much going to be their version of chatter GPT. Have you heard about that yet? Gil gonna bang goes, do you write this? Twitch chat GPT or board.

3:56 Exactly, right. No, I will not be writing any tweets with any AI. I'll still be doing that myself, or hiring someone to help me with threads and stand, the likes Coke Williams goes. I am walking into 2023 more optimistic about search as a channel. Then I have been the last few years. It's still available to people and I think it's here to stay for a long time. PPC is a different story, as Google continues to push for, more control, with less reported data, calculations goes. The willingness of the deal, Now to take aim at both search and display is significant. And in, my opinion, is a sign of Google acting like Icarus. They use their market dominance to assert too much control for too long while removing insights data Etc.

4:38 Advertisers had relied on, he continues, not to mention Chad GPT added natively to Bing would be one of the biggest threats to Google search existence that they haven't purchased in the past. Decade he continues all that to repeat my first. Tweet. I think 2023 is a great year for search. I think 2023 will be a really interesting year for Google and Julie also refers to that saying the train has definitely a now left the station here in the US, which has lagged behind Europe in regulation. Yeah, I feel there's a lot of lagging behind that Google did in terms of regulations that just the laws, the regulations did compared to the u.s. and the UK are just Europe in general. You're gonna respond saying.

5:19 Yeah, I think in terms of AD spend or economic stability, its oddly healthier than I'd It's people are nervous but still spending in terms of people. Lots of folks seem really on edge but I think that's mostly just a cyclical thing. So yeah they'll get back to being at rest of arson or if respond saying work is good for Sean. Budgets healthy from what I see Economic Development have people on alert for sure. If we make it through this year strong will be. Debbie goes expensive cost per lead has increased exponentially across multiple Industries and that's in response to question 1 and his health response saying this. State of the PC industry in 2023. Makes me think of boiling spaghetti. Not sure what to make of it, tastes good with the right Source gets really boring when overcooked and Boris gives another answer to question one as well. So in absolute frenzy, it's always changing and bow. Everyone is crazy about a i and I'm like, can we please all take a chill pill and focus on the basics. Please phrase Andrews goes.

6:17 Hey gang. Had tick is definitely the word. It's never been as important to stay on the ball with everything from privacy change. The product updates whilst exciting. There's literally loads to say, on top of. Well, there's boatloads to say, on top of the PBC chat conversation and the I go absolutely to that. And I go yeah, from my aunt, which is similar to what phrases says, the industry is busy. You know, there's lots of updates going on. Clients want to try and test loads of things, but want to be quick, with the results, went to quickly. See results on what's going to work. I'm thankful for that. We want to test new things. That means I'm within a job but sometimes the pace It's a little bit like okay can we conclude down a little bit so because I say we almost can't keep up with how much they want to do almost a not not completely drain goes here too much.

7:04 Work is something I am always grateful for. Yeah I definitely should be although I have said and I said this was my manager. Save I wouldn't mind at least a few boring days in a month. Durango's I called those my weekends and it haha. Yeah, my weekends aren't boring either as well. So I want some boring working days. That's what I'd like. Do you need any response to Someone saying I think we are in a phase of great change between Apples ATT covid and the appetite for privacy regulation. Heating up a lot of How It's been is no longer how it is or how it will be and the pace of change within platforms. Has been fast, Kristen goes hundred percent on the speed of change. It is moving at light speed and get him ahead of it is important. Absolutely.

7:46 So and we've got a shontella responding to question once and I feel like the industry has always been one of the constant change but it Seems ramped up over the past six to 18 months. Yeah, it's a double-edged sword, in it creates a fast, pace always learning environment, but can become tedious, and more tiring to keep up with and keep driving results. Yeah, it's a double-edged sword. Is pretty much. The kind of thing. I was saying that Dwayne was arguing with me. But well, not arguing. Debating with me about drained and continues to my man gives his answer to question one saying, yeah, pinball machine, lots of noise things, move fast and it can be hard to maintain momentum plus all Flashing lights, chat GPT are making it hard to sleep. Yeah, right.

8:28 You never know what you're going to wake up soon? It's always some exciting news, right? If you don't have Sophie, Logan, they responded to question. One herself in as fast paced and ever-changing as it's ever been those job. Descriptions weren't lying. Yeah, you need to be fast paced, you need to have an attention to detail. I remember that was one thing that I saw in job descriptions. When I started my career and I think to myself, boy, oh, boy, is that requirement? Still very important because if you miss anything, it's about, you know, putting up the wrong ad copy it, put it's about, you know, changing the wrong bed. One of my biggest mistakes that I will be openly nervously. Share was the fact that at some point for competitor, ad copy for when I was working at an agency instead of making the beds 20 pounds.

9:14 I made it 20 pounds and I didn't figure it out for like a few hours so yeah quite a bit of a spike in spend I'm sure Google love that. So yeah, attention to detail is very important. And with fast-paced and ever-changing going on right now more important than ever. If things are being sunsetted, you know the kind of AD copy that you're using. Now, might be some type of tomorrow. I doubt our essay is going to be going anywhere anytime soon without reasonable replacement. Imagine if they give up on RS and bring ETS back, will not be a dream anyway. Tim hollering goes in a word, the Kokanee, how do you say that word? You know what I mean? I was reading a fiction yesterday. I'm this felt oddly familiar paraphrased, obviously, I took a deep Breathitt idle fatigue and confusion washed over me. I missed the easy Rhythm, the comforting monotony of My Life as a square bracket.

10:02 PPC marketer pre 2020, huh? Interesting Diana linear also responsive. I also think that hectic and rapidly changing all the words that best describe, PPC. Now Ashton Clark goes like others. Have said, I think PPC is in a state of change. Privacy regulations are impacting strategies and tactics control is being taken away from advertisers and Forms are leaning even more heavily into automation. We're having to learn new ways to get results and then Julie takes us on to question two. And by the way, there are only 4 questions today because the conversation was very Lively just on those conversations. So you hear me, you know, going through a lot of discussions are based on one question and that meant we only went through four questions.

10:44 She might actually add a few more of the ones that you was hoping to ask on Thursday. So join the Twitter spaces chat on Thursday. If you want to hear more about this discussion, So anyway getting into question to, she asked, what is something that you think is really positive about the PC industry and all the work that we do them in Alton goes? The positive side of PPC for me is that we can get placement at the top of the search. While waiting for SEO. PPC is the fast-paced to the top and search SEO is the process of getting to the top in the search Christina responds as well saying. I think it's very exciting to help companies discover new audiences and customers from work and testing done. In PPC also finding ways to increase bottom line, revenue is also a favorite. You're gonna respond saying the power with which a good PPC, campaign can have upon a company sale. It's so satisfying to have a client's business do materially better because of our work, the wealth trickles down companies Thrive, I love seen it and then we have Diane Alina responding to question 2.

11:48 Seen the fact that you can still bring good results for brands in spite of all the changes occurring, A good PPC. Specialist knows how to ride a well, all these changes and become even better with time, I absolutely agree with that. For example is goes, mentioned it a few weeks back. But my appreciation for being has gone way up. Also notice that the platform uses GA style annotations on the performance data in platform so simple but genuine time-saver your response to that same. If Bing pays attention to any of this PPC chat sentiment. They'll open up Advertiser, transparency and absolutely Crush. So good, being. If you're watching, take heed. Yeah. President goes, if you're listening being I'm here from March, aren't we all in this industry? Lawrence joins the conversation.

12:35 Hey Lawrence, he responds to question one saying, sorry late. But I would say we are at the precipice of a shift in how we do things in the next few years. There is so much change happening right now. It is both exciting and little nerve-racking Julie response. Question to saying helping Brands hit that magical place of putting the The right message in front of the right person. At the right time is still thrilling boards responds. Yes, that's what I was getting at. Get Back to Basics delivers response here. I'm not actually on the chat today but I feel this. Yeah, I was gonna say she wasn't in the world hole in the beginning because yeah I didn't see many of her tweets that said I hope she's okay. A Lawrence also answers question to say in the work we do employs other people. If we do our jobs, we are driving leads and revenue for companies.

13:20 This allows salespeople customer service product. Purrs operations to have jobs feed families, enjoy life. I also respond to question, two saying, yeah, I will never get tired of saying this, this PPC chat community. And that's in response to what is something that I think is really positive about the PC industry. This PPC, chat industry again and again. And again, we are at the most interesting. I feel and most evolving stage of PPC at least in my career tenure so far. And we are so generous with the information and knowledge that we have. We always share in tactics with. A sharing strategies. It's one of the things where I remember her and this lady Amy, she said something really important that because if you're going to share how you do paid search, it's almost like, especially when people are afraid of sharing the strategy and someone will steal their idea because you can see how a barber Cuts your hair cut. Somebody's head, doesn't mean you can just go home and do the same job, you know?

14:15 Because you can see how the person who does it, and how they share their secret doesn't mean that you have their secret sauce. So yeah, as I said, I was I keep on going thing. Where the most interesting and most evolving stage of PPC and we are so generous with the information and knowledge. We have regarding the work, it's far from boring right now. Definitely Gilmer response to my tweet. They're saying Agreed 100%. I have benefited so much from friends. I've made in the PVC World marketing like any career isn't a zero-sum game and it's awesome to see the knowledge passed back and forth freely. So if you look in, goes the online and offline. PPC Community is the greatest. I love the way that she says the offline. I'm as well because, uh, the PPC chatty UK Community.

14:57 They keep showing up, they keep making me work hard, but making it so worth it. She continues is full of so many lovely people. Worse goes, some really nice people. Molly respond, saying this community is awesome. One of my goals of 2023 is to be less of a lurker and more involved. Yes. Molly get involved. We are a very lovely and friendly Bunch. Sean Elliott was well response to question to say, and I think the changes or restrictions on what we can. You have forced us to be more creative and much better with data than we were two to three years ago. So if you Logan gives her answer to question 2, which was pretty much a response to Julie where Julie had gone helping Brands hit, that magical place of putting the right message in front of the right person. At the right time is still thrilling. So if he goes completely agree that buzz, when everything you've done all comes together and works out for your client, absolutely.

15:49 So and then, yeah, we've got doing Brown responding saying Beyond getting too. Work remote, we get to help businesses grow and build stronger, foundations. Boris, Becker correspond saying that I get to work with cool people and Brands and agencies of all shapes and sizes. Also, most importantly, it's a great industry and everyone shares freely, the best attorneys are a response to question. Teasing, I think there are a ton of great experts that help their clients think about their business in new ways seeing PPC. Experts working with clients to create positive feedback, loops is amazing. Ashton clock. TPC is still a great way to grow revenues sales, Etc. And it's a nice feeling when clients start to see real results on there and especially small businesses. I also think that the people, our community are a great part of being in this industry bread.

16:40 Podolski response to question 2, saying, the fact that they are still numerous companies able to utilize PPC, to drive significant positive performance for their business. PPC, can still be used to help reach business objectives. Yes, Gilligan takes us on to question 3 or K. Now for the flip side, and this one I'm always scared about who I'm going to insult. So I didn't give an answer for this. Judy asks, question 3, what is something that you think is negative or worrisome about the PC industry and all the work that we do? And I didn't want to put it as a tweet, but I do feel that there are some bad eggs. In our industry, is the honest truth. We are not all full of perfect people and even the nice ones we have me. We've made a few mistakes, but they actually some people have gone. Wow, your Emma.

17:23 The way you work I don't want to work with you and how can cleanse trust you if I've seen. This is what you're like. So yeah it's quite an interesting industry where they are. Some people that you think that you can trust that I'd be like be careful, you know be careful and this horth response to question 3 saying the lack of transparency on campaign performance is wearing and it is getting darker. We take their word on it being a fair auction. Why are we also being kept in the dark on placement keywords positions and Julie response, it is absolutely harder to Trust. But verify now. And when a platforms incentives and advertisers incentives are not completely aligned asking for blind. Trust is a mighty. Big ask not that a choice is offered choice. And his response saying the certificate is actually totally unfair to the marketer.

18:11 I just hate seeing it, get worse and go Gomez. Well response to question 3 saying we are Revenue adjacent to clients. That means when things get tight you start to see people make reactive mistakes. Fakes are under Financial pressure. They start to do some weird things. PPC, folks, and clients alike Christian response. Question 3 seen one - I see refers back to the speed, everything moves. If people become married to the keyword Centric, way of handling PPC, they will be scrambling as everything evolves. Exactly. That's such a fair point. If you keep sticking to things the way you are doing things, the way things are being done and you can't evolve on, you're not referring to change as the lot of that is happening. You'll be trying outdated tactics, you'll be testing out outdated things and your results will not be improving. They've been noting response to question three saying concerns about the future of PPC, perhaps chat GPT doing it. And yeah, Kristen gives another answer saying one other concern of mine is with Google taking levers and controlled away from us and keeping everything automated. Yeah.

19:15 I think that's just a standard. Just not even worth mentioning. Yeah, take him control but we have a choice. Tim Heller in response to question 2. Same for me. It's the constant. Meaning it makes it difficult although not impossible to stagnate every day, there's always something else you can dig into and explore and see how it could benefit a client strategy. And then Alina say something that, yeah, I think we're all in agreement with hair, she goes less, transparency for advertisers less data can lead to poorer decisions and it's sad. It's out of our control. Fred bednarski response to question 3 saying, having less control over variables, which historically proven not to work or have poor performance. It's leaving it in the hands of the machine phrase.

19:56 Andrews respond saying the can of worms. I'm expecting from this question. As, in question 30, you need an answer Fraser Tim hotter than response to Gil, Gil know where he'll had gone, where Revenue adjacent to clients. That means when things get tight, you start to see people making reactive mistakes him, hollering than response to that same. When things get tight, you start to see people making reactive mistakes. 100%. Couldn't agree more. You can almost smell it. Coming to. Yeah, especially with when Ashton Clark said well, is it last week or few weeks ago that somebody really did do an auto apply recommendations, which created DSA campaigns it deleted exact and phrase match keywords and then he created smart bidding campaigns and it created smart shopping.

20:42 I have a small campaigns other small campaigns are here. I don't really go into Google much and I brought seen many of my clients using small campaigns. So yeah, just a really about being careful about this being Rush rushing to At certain things we hadn't have birth back, responding to question 3 saying, the focus on hacks or short-term Solutions, Jairo as chat GPT the guru's hard to separate the good from the bad if you don't know which questions to ask. Sean, Ellie responds. Yeah, comment Ai. And I'll send you my foolproof plan to become a millionaire using chat GPT, a short-term thinking is so big, it's such a massive problem. I can't even describe how massive it is. People are out there turning down, a hundred thousand dollars over a year. So they can make $100 today.

21:26 Yeah, poor is goes instant rewards of really powerful. Yeah, as well as instant gratifications during Brown respond seeing and agency saying, pay me for thousand dollars today, to do your account or did and give our expertise make sense. I don't see my doctor lawyer or mechanic doing free work. If a company can spend a hundred thousand dollars, they can afford a paid ordered Rising tide lifts all boats and not working for free. Yeah. Lawrence goes always know your worth and then doing free audits. He's as bad as competing on price Duane continues, its a race to the bottom to see who can give away the most work for free clients. Don't respect you. If they would pay you for your account or did a string, then gives very interesting. Anecdote just today, I read someone's LinkedIn. Post, who did free audits in exchange for testimonials, but everyone who signed up ghosted, her once the work was done free work derail so much.

22:17 It just also embarrasses me it. Well, no embarrasses me. It's I feel very sad that it's a lady as well because we You get a great rep. I mean not being the PVC chat Community. Thankfully, we have some brilliant ladies but yeah, we don't get a great rapper. Specially very Junior. So doing things like that, doesn't look good at all. Dwayne Brown response, an expensive lessons. This person learnt free work is such a short term thinking mindset. It's not even funny play the long game and get paid for your work. People will respect your advice more and share your skills with their Network. Ashlynn response saying, yep. And you went to devalue the market for other A service providers which means more well paint opportunities for more people.

22:59 Learn to respond saying time is literally the most valuable asset we have. If you gave your time away for free, then you do not value your time and that sends a signal to others. They will literally hear what you are telling them. Boris is ones, they are genuinely curious of what prompted this exchange cause nowhere. Did anyone mention to be working for free? Oh, they go much more into that and Tim Herron goes. Yep, trying to attain conscious incompetence. An industry that's hell-bent on keeping you out. Unconscious incompetence example. The moment, you know what, questions to ask the game changes and I think that's what we've been having, really, with Google and Bing. We've started really asking the right questions. The relevant questions and so people are like, ah, Google and Bing alike are. We need to stay on top of our game as well? Tron LED in response to question 3, say they'll continue changes and Bs from the Platforms in the guise of privacy. They don't care about privacy that impact small. Nurses and low budget accounts for greater and then your Ashton cock response.

23:58 Question 3 saying having to rely on big tech companies is a little worrisome for me. You can diversify platforms to an extent but we're still subject of what's happening at Google met excetera. I'm also not a huge fan of Zuckerberg and Elon Musk and it'd be irresponsible at work to ignore their company's. Yeah. Because a large percentage and I was like this this is really my answer to question 3 as well tech companies and relying on. Just a couple of them. Tim Halloran goes same. I felt for a while now that we need more disruption in such. If Google is any indication on what happens when Tech monopolizes and Industry, same for social, but a little different. And so if you log in response to question, 3 saying, losing control platform decisions, privacy country specific rules and regulations.

24:45 Just something we have to accept and do our best to make work for us during shakes response. Saying the negatives will probably be the lack of transparency. By advertising platforms, the other is going to be privacy issues. Oh and GA for my brands are really struggling with using it. Both of these things are going to have a pretty substantial impact on Brands and beam analytics response. Have you considered making your Brand's lives Easier by throwing ga4 away and using something a bit nicer, that's someone from Google analytics. And their Twitter bio is the Google analytics alternative. That is GDP are compliant. You know, I wonder which night sir. They're talking about, right?

25:26 And then when response to question 3 saying still too many used car sales, people who over promise and under deliver those who compete on price, drag down pricing across the industry set unrealistic expectations with clients on what it costs to do. The job properly and they actually takes us on to question for which, yeah, by the way, I don't even think she realized. This will be the last question, but it was the last question. What kind of chain would you like to see happen in the PC industry? E in 2023 and is grows more transparency in reporting. Open those databases. You're gonna respond saying marketing, It's a Small World, PPC is even smaller treating. Folks with respect is critical for long-term success hair here, huh, I would love for folks to listen to each other, stop being insecure.

26:12 Realize we're all on the same page and for Google to listen to us, listen to us. Giggle, Alfred Simon response saying this right here. I don't think I can have a better answer for this question. Yeah, well said, then go. Then have Boris Becker response to question. Forcing wishful thinking, what I'd like to see a real threat for Google, someone forcing them to up their game and not just force change up in advertisers. So yeah, not just another Google and just another option like being, but actual or real Contender. Maybe I'd even say yes like what Apple search ads are doing? Oh my God girl stole the words out of my hands. Yeah, Gil Grant Apple search ads and we're yeah, Bosco's if only who knows who knows cross?

26:53 Fingers and toes down Elena response to question. Forcing more visibility on the P Max data improvements in the ga for you. I account managers of the ad platforms that really care about an account and aren't only Revenue oriented less push from their side on what doesn't seem to fit or work for a brand-new Lugosi. Well, as long as we are wishing more platform, transparency, Wishful, less of people tweeting about their crazy success with no context more voices. Being heard written and speaking a real conversations about responsible and ethical use of consumer data Lawrence response saying, oh the crazy success story headlines that make regular folks.

27:36 Feel great about their successes, you don't need to make six figure or seven to be successful. Absolutely makes regular folks, feel not so great, I'd say about their successes, right, Julie, Dan response to that was thinking that what do you want out of your PVC Korean Life as a chat topic to Combat. All the crap. Yes, I would pay attention to that. What do we want from my career? I have so many answers around that, which is why I started PBC live UK. Learns, Chase response. Question for saying Judy, you don't ask more questions, do you platform? Wishes would be apple to disrupt the market. Microsoft with the new AI push Google to be better and maybe connect linked into Microsoft, advertising tool for the community, just keep being good to each other, love that.

28:22 So if you're looking goes for Screaming for platforms, to think, about lead-gen accounts more and also for them to start developing some more Innovative lead gen focused features from any responses are saying as a user, I have seen Google was I think the time is prime, but someone to make a push as others have said, I think us as marketers would love to follow and put clients and money on a more trustworthy platform and Ashton clock response team on a broad level. I'd like to see the platform's cater to B2B advertisers more than just Eco more bead. See, a more specific change. I'd also love to see CTR and or conversion data, or RSA headlines and descriptions. And I'll keep beating that drum until we get somewhere at. Hello.

29:08 Well, praise Andrews response to question, forcing greater support, which is genuinely human. Google support teams, especially Dublin, used to be massively beneficial. I remember that as well. And I agree with phrase on that this level of support made our job easier, and More money for the platform is, I miss those days, Tim halloran's, wishful thinking and wishes for the industry of is quite simple, offline, editor for Facebook and then actor response to question for as well, saying I would say setting, realistic expectations with yourself and your clients last year. This led me to go on the knives, a deadly experience. So, I would definitely say people who talk about the right or metrics that are realistic.

29:50 Rest of the things, PPC chat will, man Manage. I'm sure I don't that note we come to the end of this, a chat. Yeah, where we have been talking about. Yeah, what we wish for the interest, the industry, how we feel the state of the industry is of the moment. Do you agree with that? Are you busy? Do you feel like you actually, you know, not as busy as the rest of us? I wish I want you to tell me your secret, I hope it's not that you don't have a job and I hope it's not that you're out overall. All those people have lost their jobs, whether individual marketing or outside, I really hope you find your way back and tell you feeling self-fulfilled in not feeling desperate in knowing your worst and getting back into the job market of a role that you deserve and it's comparable to what you were having before. So yeah, we have Julie Olga who's going to probably going to continue?

30:41 Probably is going to be continuing this conversation on Thursday so join us for y'all Thursday. The audio version on Twitter spaces, that will be Thursday, February 9th, at 12 p.m. eastern Time, or 5 p.m. GMT. See, I hope you got some great takeaways from it, and if you have more to share join us on Thursday, any feedback about the podcast, or maybe any corrections and anything that has been shared, please get in. Touch with me on Twitter, my DMs are open on the handle the marketing, a new on LinkedIn. There's the PVC chat Roundup group or just? Yeah, look for my name, I knew addict bowler or look for the marketing, an herbicide for the marketing and you'll see all my post. Are you see my profile? So, yeah. Would love connection if you like it.

31:23 Also be grateful and a long-standing and brand new listeners to give the podcast a review. It really helps with the great strategy of the podcast. You can do that on Spotify, especially of just leaving a rating of 4 or 5 Stars. Just go to link tree.com /p PC chat underscore round up. So yeah, and after the success of our February event and so excited to announce that we're going to have our Marty bent on 30th of April of the PPC, live, UK Market event, where we're going to be celebrating women's history month. We going to have three amazing speakers on stage with us. I've already got a headline sponsor, so it's going to happen, it's definitely going to happen. No stress about that. The finances are in place we're going to try so some very nice and spicy food this time not pizza.

32:10 So yeah, if you want to join us there go to be it. .L y /p p c-- live UK M AR 23. So that's the short for March M AR 23. Yeah. So finally remember for your campaigns and businesses to Glide smoothly, there's a lot of hard work needed beneath the surface so keep your swans kicking by and speak to you next week.