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PPC Live The Podcast - The F*ck ups that led to Triumphs
The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Nils Rooijmans, Boris Beceric, Andrea Cruz, Kirk Williams and more.
New releases every Wednesday.
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Reviews
Expert PPC Advice & Amazing Host
This is the absolute best way to gain insights from the foremost experts in PPC. Anu brilliantly delivers the perspectives of dozens of PPC experts as they shares thoughts, advice, and tactics on specific PPC topics each week. Anu is a PPC expert herself and makes the most wonderful host. She has created the perfect, most lovely marketing podcast to listen to with your coffee.
- Mark from Marketing
- Oct. 1, 2020
Great PPC Podcast
If you want a helpful resource on what is happening in the PPC industry, this is a great resource. Anu sums up the weekly discussions as if you were there. Thanks for doing this for us all!
- 707 Marketing
- Oct. 6, 2020
Informative and current
As a recent graduate and an SEM enthusiast, I am always looking for places to learn more about the current situation and coming across Anu’s podcasts via LinkedIn have been such a blessing. With her platform, I can listen to expertise and gain insights from this one-stop! So excited to hear more about Anu’s experiences with PPC!!
- AIKSHA5116348900455
- Oct. 20, 2020
Boost your PPC knowledge
Anu is a fantastic host and well rounded digital marketer. These #ppcchat roundups are the perfect way to get a weekly dose of digital marketing tips and tricks.
- Aecl cruz López
- Oct. 6, 2020
The only Podcast I subscribe to...
Catch up on what PPC experts are saying from an expert! Anu does an exceptional job of recapping lively discussions about the latest, greatest and not so greatest about the PPC industry. For PPC professionals of all levels - don't miss!
- Pauline Jakober
- Oct. 6, 2020
Must Listen Marketing Podcast
Part of our job part working in PPC is to be current and Anu helps us do just that! She add her on thought leadership and reports on the PPCchat hashtag. I listen ever week! Thanks Anu!
- Runnerkik
- April 20, 2021
Recent Episodes
July 15, 2026
The £50 Ad That Cost £1,000 ft. Heather Robinson
In this episode, Heather Robinson, a seasoned Google Ads specialist, shares her journey into freelancing, the importance of community, and valuable lessons from her biggest F ups in PPC. Discover practical advice on avoiding common mistakes, the role of honesty with clients, and how testing and transparency can build trust and success. Key Topics: Heather Robinson's freelancing journey since 2012 The importance of community for freelancers A costly PPC F up involving overspending
July 1, 2026
The Annoying Cost of Ignoring Meta’s Default Settings ft. Boluwa Olojo
In this episode, Boluwa Olojo shares valuable lessons from her experiences in paid media, including a recent Meta ad mishap, and discusses how to effectively use AI in marketing. She emphasizes the importance of accountability, continuous checking, and the need for expertise in leveraging AI tools. Key topics Meta ad mistakes and how to fix them Using AI responsibly in marketing Importance of SOPs and default settings awareness Lessons from campaign mishaps and recovery strate
June 24, 2026
The Leads Were There… So What Went Wrong? ft Danny Gavin
In this engaging interview, digital marketing expert Danny Gavin shares valuable insights on PPC, lead generation, handling mistakes, and the evolving role of AI in marketing. Discover practical lessons from real-world experiences, including how honesty, communication, and technology checks can save campaigns and client relationships. Takeaways Honesty and transparency are crucial when addressing mistakes. Regular communication and reporting can prevent misunderstandings. Impleme
June 17, 2026
The Client That Made Me Quit Google Ads (For Years) ft Laura I. Abreu
In this episode, Laura shares her journey through the challenges of digital marketing, including a costly client mistake, and offers valuable lessons on client selection, honesty, and leveraging AI in marketing. Key topics The importance of market testing before launching campaigns Lessons learned from a failed e-commerce client The significance of honesty and transparency with clients How to handle bad campaign performance and reputation management The role of AI and autom
June 10, 2026
The €30K Underspend That Broke Client Trust ft. Simran Harichand
Explore how transparency and accountability can transform PPC campaigns and client relationships. Simran Harichand shares lessons from her experiences, including a major underspend mistake that ultimately strengthened client trust. Main Topics: Accountability and transparency in PPC Rebuilding client trust after budget overspend Foundational best practices in PPC Ethical and effective use of AI tools Communication and relationship building in advertising Chapters:
About the Host
Anu Adegbola
Paid Media Editor/CMO
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and host of weekly podcast PPC Live The. Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.