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PPC Live The Podcast - The F*ck ups that led to Triumphs

Formerly the PPCChat Roundup podcast, we shall now be talking to guest who will share their f*ck ups that led to triumphs.

Please take a few moments to rate/review the show (a few seconds on Spotify) or if you really love the podcast click the coffee cup to support. 😉😁

Recent Episodes

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Jan. 28, 2026

EP339 - Why Client Fit Matters More Than Growth ft Kirk Williams

In this episode of PPC Live The Podcast, Kirk Williams discusses the importance of identifying client fit in the PPC industry. He shares insights on recognizing red flags in client relationships, the significance of mutual re...

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Jan. 21, 2026

EP338 - The URL Mistake That Killed Black Friday ft Nick Handley

In this episode of PPC Live The Podcast, host Anu Adegbola welcomes Nick Handley, a seasoned digital marketer and co-host of the Prompted podcast. They discuss Nick's journey in the PPC industry, including a significant early...

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Jan. 14, 2026

EP337 - The PPC Decision That Cost More Than Performance ft Amy Hebdon

In this episode of PPC Live The Podcast, Anu Adegbola interviews Amy, a seasoned paid search expert, discussing her experiences and lessons learned from mistakes in the industry. They explore the importance of stakeholder man...

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Jan. 7, 2026

EP336 Getting Fired, Getting Better: A PPC Redemption Story ft Anthony Higman

In this episode of PPC Live The Podcast, Anu Adegbola interviews Anthony Higman, CEO of AdSquire, who shares his journey in the world of paid search, the mistakes he's made, and the lessons learned along the way. Anthony disc...

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Dec. 17, 2025

EP335 - The PPC Restructure That Tanked Performance ft Nadia Mursal

In this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account rest...

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Dec. 10, 2025

EP334 - When Location Targeting Goes Rogue ft Sophie Fell

Summary In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking c...

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Reviews

Expert PPC Advice & Amazing Host

"This is the absolute best way to gain insights from the foremost experts in PPC. Anu brilliantly delivers the perspectives of dozens of PPC experts as they shares thoughts, advice, and tactics on s…"

Mark from Marketing | Oct. 1, 2020

Great PPC Podcast

"If you want a helpful resource on what is happening in the PPC industry, this is a great resource. Anu sums up the weekly discussions as if you were there. Thanks for doing this for us all!"

707 Marketing | Oct. 6, 2020

Informative and current

"As a recent graduate and an SEM enthusiast, I am always looking for places to learn more about the current situation and coming across Anu’s podcasts via LinkedIn have been such a blessing. With her …"

AIKSHA5116348900455 | Oct. 20, 2020

Boost your PPC knowledge

"Anu is a fantastic host and well rounded digital marketer. These #ppcchat roundups are the perfect way to get a weekly dose of digital marketing tips and tricks."

Aecl cruz López | Oct. 6, 2020

The only Podcast I subscribe to...

"Catch up on what PPC experts are saying from an expert! Anu does an exceptional job of recapping lively discussions about the latest, greatest and not so greatest about the PPC industry. For PPC prof…"

Pauline Jakober | Oct. 6, 2020

Must Listen Marketing Podcast

"Part of our job part working in PPC is to be current and Anu helps us do just that! She add her on thought leadership and reports on the PPCchat hashtag. I listen ever week! Thanks Anu!"

Runnerkik | April 20, 2021

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About the Host

Anu Adegbola

Paid Media Editor/CMO

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and host of weekly podcast PPC Live The. Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.