Episodes

In this episode, Laura Abreu shares her journey through the challenges of digital marketing, including a costly client mistake, and offers valuable lessons on client selection, honesty, and leveraging AI in marketing. Key top...

Explore how transparency and accountability can transform PPC campaigns and client relationships. Simran Harichand shares lessons from her experiences, including a major underspend mistake that ultimately strengthened client ...

Summary In this engaging interview, Teo Yordanov shares personal stories, industry insights, and practical advice on avoiding burnout, effective team management, and leveraging AI in performance marketing. Discover how to bal...

A Compilation of some of the best F*ck up stories shared by 8 experts in the past year - Nils Rooijmans, Amy Hebdon, Matt Shenton, Heidi Sturrock, Andrea Cruz, Boris Beceric, Anthony Higman & Elisabetta Nicoli. PPC Live The P...

Don’t Launch on a Friday What happens when a Google Ads campaign burns through its budget in hours? Or when AI starts making optimisation decisions you don’t fully trust? In this candid episode of PPC Live The Podcast, Anu Ad...

In this episode, Dean Kadi shares a real-world case of a client campaign that went awry, highlighting the importance of data-backed decisions, proper setup, and cautious AI use in PPC advertising. Learn from industry mistakes...

Veronica Holler shares her journey through PPC, the importance of embracing mistakes, and how AI tools should support human insight rather than replace it. Learn from real stories of errors, how to spot them early, and why au...

Join us as we explore the journey of Cathryn Stormont, a seasoned paid media and SEO expert, who shares her insights, mistakes, and lessons learned from over 16 years in the industry. Discover practical tips on campaign struc...

In this episode, Peter Bowen shares valuable insights from nearly 20 years in PPC advertising, highlighting common pitfalls and how to avoid them. Whether you're managing Google Ads for local businesses or complex lead gen ca...

In this episode, Charlotte Osborne shares her journey through the PPC industry, including a pivotal mistake with account restructuring, and the lessons learned along the way. Whether you're a newbie or a seasoned pro, her ins...

In this episode, Maddie Lightening shares candid stories about common pitfalls in paid media management, the importance of leveraging AI wisely, and how to approach mistakes with a growth mindset. Discover practical advice on...

Hannah Zora Strong shares her 14-year journey in PPC, including a memorable mistake involving bid strategies that caused a client crisis. She discusses lessons learned, the importance of communication, and tips for avoiding c...

Chloe Stockton shares her journey in paid search, a major mistake during Black Friday 2019, and lessons learned about automation, AI, and account management. This episode offers practical advice for PPC professionals to avoid...

Join Anu and Heidi Sturrock, a seasoned paid search expert with 24 years of experience, as she shares invaluable lessons from her career, including a major mistake with broad match campaigns, the evolution of search engines, ...

In this engaging interview, Chloe Varnfield shares her journey in digital marketing, her experiences with mistakes and lessons learned, and insights into managing client relationships and the evolving AI landscape. Perfect fo...

In this engaging interview, digital marketing expert Danny Gavin shares valuable insights on PPC, lead generation, handling mistakes, and the evolving role of AI in marketing. Discover practical lessons from real-world experi...

In this episode of PPC Live The Podcast , Anu Adegbola hosts Adam Dale and Shaquira Jeyasingh from Opteo, discussing the evolution of digital marketing tools, the impact of AI on Google Ads management, and the importance of c...

Summary In this episode of PPC Live, Anu Adegbola interviews Emina Demiri Watson, who shares her journey in digital marketing, including the challenges of firing a major client and the lessons learned from that experience. Th...

In this episode of PPC Live, Anu Adegbola speaks with Andrea Cruz, an award-winning B2B digital marketer, about the importance of navigating mistakes in client communication, the dynamics of team collaboration, and the role o...

In this episode of PPC Live, Amanda Friedt (Farley), CMO of Aimclear, shares her journey in marketing, discussing the importance of integrated marketing, lessons learned from mistakes, and the evolving landscape of PPC. She e...

In this episode of PPC Live The Podcast, Kirk Williams discusses the importance of identifying client fit in the PPC industry. He shares insights on recognizing red flags in client relationships, the significance of mutual re...

In this episode of PPC Live The Podcast, host Anu Adegbola welcomes Nick Handley, a seasoned digital marketer and co-host of the Prompted podcast. They discuss Nick's journey in the PPC industry, including a significant early...

In this episode of PPC Live The Podcast, Anu Adegbola interviews Amy, a seasoned paid search expert, discussing her experiences and lessons learned from mistakes in the industry. They explore the importance of stakeholder man...

In this episode of PPC Live The Podcast, Anu Adegbola interviews Anthony Higman, CEO of AdSquire, who shares his journey in the world of paid search, the mistakes he's made, and the lessons learned along the way. Anthony disc...