Episodes

In this episode, Scott shares his extensive experience in paid search, discusses common mistakes in Google Ads management, and offers practical advice on avoiding costly errors. Tune in to learn how to optimize your campaigns and leverage AI responsibly. Key Topics: Common Google Ads mistakes and how to avoid them The importance of proper conversion tracking and setup Using AI and automation responsibly in PPC campaigns Lessons learned from campaign budget overspending The role of testing ...

In this episode, Ana Kostic shares her journey in PPC, a major mistake involving account restructuring, and lessons learned about business stability and AI in advertising. key topics Account restructuring and its impact on performance The importance of understanding business metrics in PPC Effective communication with clients during crises Using AI responsibly in digital marketing Lessons learned from a significant PPC mistake Chapters 00:00 Introduction to An...

In this episode, Heather Robinson, a seasoned Google Ads specialist, shares her journey into freelancing, the importance of community, and valuable lessons from her biggest F ups in PPC. Discover practical advice on avoiding common mistakes, the role of honesty with clients, and how testing and transparency can build trust and success. Key Topics: Heather Robinson's freelancing journey since 2012 The importance of community for freelancers A costly PPC F up involving overspending...

In this episode, Boluwa Olojo shares valuable lessons from her experiences in paid media, including a recent Meta ad mishap, and discusses how to effectively use AI in marketing. She emphasizes the importance of accountability, continuous checking, and the need for expertise in leveraging AI tools. Key topics Meta ad mistakes and how to fix them Using AI responsibly in marketing Importance of SOPs and default settings awareness Lessons from campaign mishaps and recovery strate...

In this engaging interview, digital marketing expert Danny Gavin shares valuable insights on PPC, lead generation, handling mistakes, and the evolving role of AI in marketing. Discover practical lessons from real-world experiences, including how honesty, communication, and technology checks can save campaigns and client relationships. Takeaways Honesty and transparency are crucial when addressing mistakes. Regular communication and reporting can prevent misunderstandings. Impleme...

In this episode, Laura shares her journey through the challenges of digital marketing, including a costly client mistake, and offers valuable lessons on client selection, honesty, and leveraging AI in marketing. Key topics The importance of market testing before launching campaigns Lessons learned from a failed e-commerce client The significance of honesty and transparency with clients How to handle bad campaign performance and reputation management The role of AI and autom...

Explore how transparency and accountability can transform PPC campaigns and client relationships. Simran Harichand shares lessons from her experiences, including a major underspend mistake that ultimately strengthened client trust. Main Topics: Accountability and transparency in PPC Rebuilding client trust after budget overspend Foundational best practices in PPC Ethical and effective use of AI tools Communication and relationship building in advertising Chapters: ...

Summary In this engaging interview, Teo Yordanov shares personal stories, industry insights, and practical advice on avoiding burnout, effective team management, and leveraging AI in performance marketing. Discover how to balance work and life, prevent common mistakes, and stay proactive in your marketing career. Key topics Burnout signs and prevention Team delegation and leadership Using AI effectively in marketing Chapters 00:00 Introduction and Background 05:03 ...

A Compilation of some of the best F*ck up stories shared by 8 experts in the past year - Nils Rooijmans, Amy Hebdon, Matt Shenton, Heidi Sturrock, Andrea Cruz, Boris Beceric, Anthony Higman & Elisabetta Nicoli. PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Join us on ⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠

Don’t Launch on a Friday What happens when a Google Ads campaign burns through its budget in hours? Or when AI starts making optimisation decisions you don’t fully trust? In this candid episode of PPC Live The Podcast, Anu Adegbola sits down with Menachem Ani — founder of JXT Group and long-standing Google Premier Partner — to unpack the real mistakes PPC professionals make, the lessons that come from them, and why honesty matters more than perfection in paid media. With over 20 years of e...

In this episode, Dean Kadi shares a real-world case of a client campaign that went awry, highlighting the importance of data-backed decisions, proper setup, and cautious AI use in PPC advertising. Learn from industry mistakes and expert advice to optimize your digital marketing strategies. key topics Client campaign management Data-backed decision making Pixel setup best practices Chapters 00:00 Introduction to Dean Kadi and Fun Facts 05:17 The Importance of List...

Veronica Holler shares her journey through PPC, the importance of embracing mistakes, and how AI tools should support human insight rather than replace it. Learn from real stories of errors, how to spot them early, and why authenticity and continuous learning are key in digital marketing. Key Topics: The importance of embracing mistakes in marketing How to spot and fix tracking and account structure errors The role of AI as a support tool, not a replacement The significance of...

Join us as we explore the journey of Cathryn Stormont, a seasoned paid media and SEO expert, who shares her insights, mistakes, and lessons learned from over 16 years in the industry. Discover practical tips on campaign structuring, AI integration, and how to turn setbacks into success stories. Key topics Campaign restructuring mistakes and lessons Importance of account history and data stability Using AI responsibly in PPC campaigns Managing client expectations and transparen...

In this episode, Peter Bowen shares valuable insights from nearly 20 years in PPC advertising, highlighting common pitfalls and how to avoid them. Whether you're managing Google Ads for local businesses or complex lead gen campaigns, his stories provide practical lessons to refine your approach. Main topics covered: The importance of currency settings in international campaigns Infrastructure decay and system leakages affecting ad performance The delicate balance of bid strategie...

In this episode, Charlotte Osborne shares her journey through the PPC industry, including a pivotal mistake with account restructuring, and the lessons learned along the way. Whether you're a newbie or a seasoned pro, her insights on account management, AI usage, and industry collaboration are invaluable. Key Topics Charlotte’s background in PPC and her transition from agency owner to independent consultant The story of a significant account restructuring mistake early in her career...

In this episode, Maddie Lightening shares candid stories about common pitfalls in paid media management, the importance of leveraging AI wisely, and how to approach mistakes with a growth mindset. Discover practical advice on account structuring, controlling CPCs, and embracing experimentation to stay ahead in the fast-paced world of PPC. Main Topics Covered: The significance of proper account currency configuration and how currency conversion errors can impact reporting The risks a...

Hannah Zora Strong shares her 14-year journey in PPC, including a memorable mistake involving bid strategies that caused a client crisis. She discusses lessons learned, the importance of communication, and tips for avoiding common PPC pitfalls, especially in the context of AI tools. Key topics: PPC bid strategy mistakes Client communication and transparency Impact of AI tools on PPC management Sound bites: "My cost per conversion shot up from 20p to 2 pounds" "Most t...

Chloe Stockton shares her journey in paid search, a major mistake during Black Friday 2019, and lessons learned about automation, AI, and account management. This episode offers practical advice for PPC professionals to avoid common pitfalls and improve strategies. Topics: Common PPC mistakes and how to avoid them The importance of scheduling and labeling in campaigns Using AI and automation effectively in PPC Handling client communication and transparency Lessons learned f...

Join Anu and Heidi Sturrock, a seasoned paid search expert with 24 years of experience, as she shares invaluable lessons from her career, including a major mistake with broad match campaigns, the evolution of search engines, and the role of AI in PPC. This episode offers practical insights for marketers looking to master performance marketing and navigate industry changes. Key topics The evolution of search engines from Yahoo to Google A major mistake with broad match campaigns and ...

In this engaging interview, Chloe Varnfield shares her journey in digital marketing, her experiences with mistakes and lessons learned, and insights into managing client relationships and the evolving AI landscape. Perfect for marketers looking to grow and learn from real-world scenarios. Key topics Common PPC mistakes and how to avoid them The importance of default settings and account audits Managing client relationships during campaign crises The impact of AI on digital mar...

In this episode of PPC Live The Podcast , Anu Adegbola hosts Adam Dale and Shaquira Jeyasingh from Opteo, discussing the evolution of digital marketing tools, the impact of AI on Google Ads management, and the importance of customer engagement. They share insights on the challenges faced during the rebuilding of the Opteo platform, common mistakes in PPC management, and the future of AI in marketing. The conversation emphasizes the need for transparency, adaptability, and understanding customer ...

Summary In this episode of PPC Live, Anu Adegbola interviews Emina Demiri Watson, who shares her journey in digital marketing, including the challenges of firing a major client and the lessons learned from that experience. They discuss the importance of maintaining a balanced client portfolio, recognizing red flags in client relationships, and the impact of market conditions on agency performance. Emina emphasizes the need for a proactive approach in digital marketing and the strategic use...

In this episode of PPC Live, Anu Adegbola speaks with Andrea Cruz, an award-winning B2B digital marketer, about the importance of navigating mistakes in client communication, the dynamics of team collaboration, and the role of AI in marketing. They discuss common pitfalls in agency practices, the significance of a solutions-oriented mindset, and how to leverage AI effectively in marketing strategies. Andrea shares her insights on the importance of learning from mistakes and fostering an envir...

In this episode of PPC Live, Amanda Friedt (Farley), CMO of Aimclear, shares her journey in marketing, discussing the importance of integrated marketing, lessons learned from mistakes, and the evolving landscape of PPC. She emphasizes the significance of collaboration, data hygiene, and adapting to AI advancements while providing insights on leadership and handling mistakes in a team environment. Amanda encourages marketers to embrace testing and innovation as they navigate the challenges of 202...