EP242 - Finding YOUR PPC Path

0:00 Hello, and welcome to this week's episode of the PPC chat Roundup in today's episode, Julie leads us on a topic. That's so close and dear to my heart was such a shame that I could only make often our orbital. Just the first half of the chat she leads us in the topic of finding your PPC path. So yeah talking about careers, how career started hiccups we've had on the way, you know, advice would give people starting off, you know and how we know we're on the right path and it has taken me a while I'll say close to ten years for me to achieve Are you really comfortable until that? Okay, I'm actually happy with the path that I'm on retrospect. You know what is it rare? Vision is 20/20. I feel now that I know that I've done the right thing or every step of the way on the right thing has happened at the right time.

0:44 But in the moment and some of the moments, they were very interesting and difficult. And yeah, we share about some of this moment eyes and lows about our PPC career path and advice that we can give it was in it, those who are just starting and yeah, we hope that you enjoyed that. All right. Hello and a warm, welcome to this week's episode of the PPC chat round up a podcast where I round up the Twitter discussion that happens on Tuesdays at 5 p.m. GMT. I'm your host annual and I'm recording from my studio here in London UK. And I use this platform to share not just expert but also my ideas and considered best practices about paid media and the direction, the digital industry is going. In.

1:30 So if you want to keep up to date with my tips and tricks in the industry, and get the latest on the podcast that has been called your go-to if you don't make it to the PPC chat live discussions and even if you do then, like follow Sharon retweets, that's right. Twitter on my handle, the marketing, a new or join us in our LinkedIn Group, which is the PPC chat around or podcast. Or if you're on Instagram, why don't you check us out at PPC, chat on this. Go Round Up to get quotes and Snippets from previous episodes so yeah, Julie leads us on a very career-focused. Topic today talking about finding your PPC pot anyway. But first she goes, how are we doing? We got several of the wonderful people in our community join us today. Girl, Hong says the stars have aligned where I have a calendar opening to join today.

2:13 So yeah, I hadn't joined while while while why not web, there's good morning, beautiful sunny day in North California, hope you're all doing well, Gil golden as well. Who has been a regular lately joins us as well saying doing well working from a rainy Cafe this morning or being indoors on a raid. D-Day is always lovely when you're indoors know, when you're in it, obviously and yeah, Julie goes doing. Okay, here we are sick. Again of no, had to close contact. Exposures to covid over the weekend. Fam is - so far. And there you go. Duane Brown Hall. Joins us as well. Julie advice as well as learns. Chase and Sean Daly, joins the chat. But yeah, before we get into the questions, this chat is intended for PPC. Professionals of all levels. If you have something you want to share, please do we are a friendly and supportive Community, please don't be afraid.

3:00 Participate lurkers and, of course, listeners of the podcast. Of course, always welcome to. So yeah, we'll get on to the questions because there were lots of questions though. We went through loads of amazing advice and answers given as, as I said, I was very happy to be able to join at least the first half of the Chad. Because now there's a regular schedule team meeting with my company. Marin pretty much halfway through the chat every week, so annoying but I try to multitask anyway, getting onto The question one Julie asks are you on what you would consider your desired PPC career path who starts us off of. Got Rory going Hellyer did I think I'd be here one year ago? No way.

3:42 I took some time to rethink my path after being laid off. Very happy. Now, big mindset shift going from accounts with smaller budgets and data to a large Global client being a blast analyzing data to predict Trends. And we have a string goes, yes, but also not really kind of working In the PPC space as an organic marketer has been probably the most interesting phase of my career. But I can't deny, it's messed up. My sense of professional self a little bit. Interesting management goes, yes, never imagined where Google AdWords would take me gil gonna goes. Absolutely, would never have expected to be where we're at. Even a few years ago, we were broke 27 year, olds when we started this course lat and that's the company he leads with his wife, I believe.

4:29 Wow, broke, 27 year olds when they started it and that's amazing. Julie advice as well goes congratulation, that's amazing. I agree. He'll hung respond saying. I don't see a strict and goal for my career. This industry, so Dynamic and has changed so much over the years that I'd like to thank I embraced the change with my career path. Absolutely? What we do, what career path we're having, can change with this industry. Absolutely. Sean Elliott will respond saying, yes, getting to combine my lifelong dream of Entrepreneurship with PPC work. Is the perfect combination for me. Sometimes I get tired of the business owner side with just have to remember the benefits I get by working for myself. Gil Gil.

5:09 No response in hundred percent man. Sometimes, it's a tough slog, but it's worth it, isn't it? So, analogous, so worth it. Sometimes you just have to remind yourself of that and your wife dearly. But Cheney goes yes I am. I have been deliberate in my choices and Ashton Clark. Goes I'm currently the paid media team lead and on a track for more management and Leadership. The proles personally I'd like to be less client facing a more focused on building a team culture in the near future so my trajectory alliance with that. As of right now, that's good. As I said, she went fast with these ones but I'll give my Oz. Well I would say yes I started agency side move to direct working in the house client side and now I'm working for a tech solution that allows a lot of variety because they support me doing my podcast and support me during my events. That's why I get the variety from anyway we go on to question two and you Asks, if you are on your desired, PPC, career path, how did you know it was the right path for you and if you're not on your desired path, how do you figure that out? Our have girl Hong responding saying I try to base my career path on where I find it.

6:15 The most fulfillment right now. That's focused more on helping my teammates providing higher level strategy for my clients and teaching others Gil response to question to say and I was always a terrible employee co-found in our agency was The logical step for us. It's always nerve-wracking at first, but eventually it's nice to see hard work bear fruit. When that happens, it's self-reinforcing decisions. All the way down in retrospect, we couldn't have asked for a better path, to be honest. Although it was really difficult the first couple years. And then we have Julie, Vice responded to question to say. Now hair, I can help, my current role is amazing and I'm hoping to grow in the company. I'm in in Prior years, I worked in organizations that were great, but Not a great fit for me.

7:01 I knew it wasn't right and made changes. I also respond saying I find long-term fulfillment in what I do. Definitely show. Not every day is a stress-free day EG yesterday, but I understand how I am bringing value to my clients and Company and every part of what I do, complements each other. So yeah, I am very happy with that. Julie, then, answers question to herself saying I have said this many times before, but I often joke that I had to start my own thing, NG to keep a job. It's not totally untrue for me. It has absolutely been the right path. Will be 23 years in July. Wow, 23 years. I love being in charge of my workload.

7:43 I work with, yeah, my get there someday but it's all about finding the people. You work, you know, work. Well we have to be honest. Anyway, Julie would then continue saying one really key component of getting on your right career. Path is too quiet voices that are not your own. While you think about what you want your career to be or look like also life circumstances, change. It's okay for what you want to change to and then we have delivers continuing with another answer. The question to saying, how to know if your path is not right, versus just a tough time. Do you see your future? Where you are? Can you build on your success? Do you find yourself constantly blindsided or board? Knowing what's right for you is key. Absolutely tranelli response to Question 2 saying, I have always wanted to work for myself as a kid. My dream job was owning a surf shop not ideal for Denver. Growing up my previous agency but somewhat hitting a ceiling was the push I needed to take that uncomfortable First Step Ashton clock response to question Tuesday. And I knew that management was the route. I wanted to go after feeling, super burnt out at the end of 2022 or start of 2021.

8:57 Once I was exposed to more leadership. He's and strategic big picture tasks. The nitty-gritty tactical pieces weren't as fulfilling for me, and then we have delivers responding to that scene. I took a longer path to management. I've always cared about mentoring others, but the admin side of management kept me away until I found the right roll. Don't just promote yourself for the sake of the title. Think about your day today? Absolutely, and that's why sometimes I left companies because progression would have been going into a road that I I did not like I'd see the kind of responsibilities that my managers had and I'll be like I don't want my day-to-day to be looking like there's look like so yeah I knew you know I didn't really have a future and those companies I'm happy that I left till today.

9:44 I am still happy about that and you'll hongdae and goes absolutely when Julia voice had said. Now there I can help. My current role is amazing. I'm hoping to grow in the company. I'm in, in Prior years, I work in organizations that were great but not a great fit. Gilbert says, yeah, finding the right fit or Paste as looking to align with your career goals makes so much difference. And then yeah Julie takes us on to question 3. I said, I told you the questions are coming hard and fast. She goes, what has your career Journey looked like, have the steps you took all being part of the path you wanted? Let's talk agency in-house freelance Niche, generalist Etc. Which Step where most key for you to be honest. Our swimming sometimes Julie asked such a loaded question that I think to myself this answer cannot be 0. Oh given in one tweet.

10:31 So let's see how people managed to do that and then he won't get to add on. She says I didn't answer question 3. If there were steps you took that helped you realize what you did not want. Please share that to kill gonna respond saying. Little known fact, I was actually a media producer for ngos before getting into PC traveled to 50 countries. I was one of 12 photo journalists who went through Ebola units in hazmat suits in Korea in 2014. So this career path is pretty chill. Wow, Lily goes so cool. I worked as a producer for a video editing company before this career, we did commercials and music videos in the mid-90s, got that gig after having an internship for the Atlanta Olympic Committee.

11:18 Interesting, she adds I should add, I was fired from that job because I stood up for myself when they fired the executive producer and had me doing his job for quarter, the salary for more than just the time. . To find a new EP. I told them to either hire a new EP or promote and pay me. Amazing American goes in-house. Generalist in-house, PPC. Then freelancer then Boutique agency found that. That's his part. So he started in house generalist then to in-house PPC then to have being a freelancer than to a boutique agency founder. He continues I started freelancing after being laid off in the 2008. Recession was not my intention to go on this path but I'm grateful for it.

12:00 Austin goes, I went publishing than agency integrated, in house than agency, digital performance than in-house. Both in-house gigs in SAS so software as a service. Thank God, I remember that one. Don't always what I wanted, but certainly has turned out comfortable. No complaints. I'm surrounded by great people in every facet of Life. Amazing girl response to question 3 saying I started agency side nearly 12 years ago. Well I feel old. Yeah me too. It's been 12 years for meeting the first three years were crucial in building up my knowledge skills and Industry experience. From then on I focused on expanding my career opportunities to teach mental and be strategic Utopia response, same agency than in-house than affiliate marketing.

12:47 If you can create good angles and run traffic, you can make unlimited money in affiliate marketing. Then we're in brown response to question to say and I'm happy get regular sleep and make money. Plus my personal and business life, our Bliss. I have some stress show my personal life is not falling apart to work. In this industry, that's amazing, preached during response, Julia Vice response to that as well. They actually has cells response to question 3. Saying I started Neptune moon when I was laid off from a staff position graphic design and marketing. The web was just taking off, I had been thinking about going out on my own and thought I guess today is the day when I found See, I fell in love, that's amazing and then yeah, Julia voice response to question, 3 st. Chaos, I started as an SEO writer for an affiliate shop. Knotek just writing, then I went to an agency as a copywriter started supporting on search and went to search full-time hopped. To the Left Coast for love and started to consult on digital Omni and Robert, Brady response to question 2 as saying I tried managing people at one point but was more interested in being in Counts doing the work.

14:01 So I've kept myself in that role and made it work for me. Yeah, it's all about, you know, knowing what promotion looks like for. You doesn't mean managing people and they're managing more people. I wish there was much more diversity in terms of what career progression and promotion and being better at your role meant in the industry, to be honest. But I think I see quite a bit of that in this community which I love Julie, then responds to Robert saying yeah, kudos to you for figuring that out. I'm forging your part to do what you really want to do. That can be hard to very much so and then I responded. See, I know I've always needed Variety in my career which is why I have moved through agency in house then Tech with my job being between client work and event organizing now pretty much I am confident of the steps I've taken to Lead Me hair and you know, with my network of people just bursting with people who want to talk at the event.

14:55 I'm just yeah. I know the path. All my path has led me to where I am right now. Which I absolutely love. Saint, Elias wants to question three saying, I started in house in a general marketing role. But knew I wanted to be PCS Pacific and didn't like looking at the same accounts every day, I switch to agency side and immediately felt at home and was able to grow at that agency and learn from very smart like-minded people. And then, yeah, we have got jellyfish responded saying the best lesson I have ever. Gotten was leaving a group. That wasn't a good fit. I thought a All startup culture would be good for me. Turns out. I like infrastructure is not a knock on them.

15:35 They're a great group but moving on, help me and them. And then, we go into question for Julie goes. Let's be real. Let's get real hair. And boy, did I get real on this one? Did you struggle at any point along the way, in your PPC, career journey is. So how, and how did you get past that point Tim Heller and goes? This is an interesting one, somewhat difficult rewrote my answers, like, five times now. I felt this one could be a whole chat into its own the challenges we face in this industry. Julie girls, I absolutely cannot wait to talk about this topic. In the audio chat this week. Absolutely, we might need more than an hour. Julia voice goes when we're going back to answers, curlier underscore to fight. For said, considering I'm from Kenya, getting remote contract. Jobs was a big issue.

16:22 Another one is that and still is finding a mentor to guide you in this PPC, Journey. Wow. This community is All the mentors you need curler. So anyway, and Julie response. Yeah, I hope you will take advantage of this community. We are friendly Bunch willing to answer questions and provide moral support. Absolutely, they're managing goes, everyday, has challenges. My Approach is to make the best of the situation, regardless of how it feels Gil response. And I believe the right fit can always be a challenge, especially in an agency since they are factors outside. Your control client assignment support, etc, for me. In the right place that supported and validated by struggles was key.

17:04 Gil, Gil, no response question for as well. Saying for sure, like any industry PC has its share of breaking in to do. It makes me strive really hard to accept new folks and impart as much wisdom as possible in the long term. Helping others helps yourself. Ain't that the truth and then wearing brown response to question. Three same my path has been Offroad. Long shots and sometimes just jumping out that plane and praying. I don't break Any bones while I stick my Landing? Well, it sounds that drain that you've stuck your Landing very well plenty of time. So yeah. Very happy to see that. Phrase Andrews response to question Tuesday and I had a really bad experience at my first agency whilst bad helped me understand my boundaries better. I now know a lot more what falls under my remit and what doesn't absolutely that's the important thing. Julie response saying some of the most valuable things you learn along the way are about what you do not want to. Dynamics that don't work for you types of work. You don't enjoy management styles that don't mesh with you. Yeah, so by knowing what you like, or what you don't like, and then my crime response to question three saying, I was inspired by at pronounced Andy, with an h and d y there. He said at Merkel.

18:20 At this time, we created a project codenamed, Mo Isom Marco of Europe to think about what would happen if we got serious about bringing more data, R2, client conversation, still a big part of what I do and he continues, I reached out to Andy back then he was now act. Annuity and asked him advice, day-in-the-life, questions types. He was super generous and forthcoming. Now, the cool thing is agencies and individuals ask me for advice and I can pay it forward, but Andy is the oig then, and detailed response to that saying I was very fortunate to come up through our kg where folks like, Jean Machi, Allen Rim Kaufman created, a great data culture, don't know where I would have ended up without their influence and glad their legacy is still being felt. Yeah, and this is what's all around the question of what the career Journey hasn't looked like and Julie has cells response to question for saying, I've been in business for myself, through some rough Economic Times, I had to really learn to tune in to what clients needed or kept them up at night, then figure out what I could do in those times. Is that people would pay for being flexible. Has turned out to be huge.

19:34 Then Julie continues. It's so easy to fall into that. I should do X thinking there's hardly ever. Only one answer to anything. So I encourage you all to think about what you want and not what you think you should want. It is so green. And then we have shown Ellie responding to question forcing many times. Although, my path has been somewhat linear, it can be a tough Next Step changing. Your day-to-day can be scary or my Thought was always, it's better to take the step and then revert, if you don't like it, rather than not going for it and somehow around response to question, 3 centerpiece for me, was my marketing internship in Bangalore, in 2011, shifted the way I thought about a marketing career expanded it both at I thought it was learning Adobe, and doing what you're told.

20:20 Seen everyone in the agency work. Alongside the CEO, I knew and you leave. Isaac is another answer. The question for saying all the time ever. So often I looked at my Life and think, what am I doing? My brain cells are in use memorizing, the Facebook back and I could be doing something else with my days and my different shots over the years and contribute in various ways to that and Lawrence goes. As soon as we figure things out everything changes, yeah? Right. The ever evolving industry and I said that in terms of any struggles, I've had at any point. Yeah, honest and slightly painful. Yes, there have been, loads of struggles. I've been let go a few times. I've been made to feel Less than my world.

21:00 I've been gassed Latifah few times. I didn't say that on Twitter thought I've made wrong career moves even announced a previous boss for my job back. That was very humbling not seen now but yeah back then I found it. Very embarrassing for myself, almost left the industry even at some point because I was just like yeah this is not going to work out for me, glad I didn't but I found my people, I eat the PVC chat community and regained my confidence. You know, it definitely took a bit of patience and a lot of Of being kind to myself and realizing that way you hit bottom bottom, especially Rock Bottom. The only way is up a Lawrence gives a very encouraging replies. Say that saying it is not how many times we get knocked down, but how many times we get up that counts?

21:45 If you get knocked down six times, you get up seven as long as getting up, is one more than getting knocked down. We are good. And then you device gives another answer to question for which has pretty much like a thinking back about when she talked about her. Well, she's goes, then continue saying, but then I pause and look at my life and what my days look like. I look at small businesses, I've supported artists. I've advised government, safety campaigns, I've run and local communities. I've helped meaning the struggles have been worth it. I I think what she's trying to say that Ashton cock response to question 3. Seen other agency. I started as a junior paid media consultant and was permitted to p.m. consultant.

22:25 A few months later. After two years, I became p.m. team lead. Which I've been doing for two years now as well. Definitely feel that I followed the path, I wanted Ashton then continue seeing some steps along the way. Were one learning the PPC. Fundamentals as a junior to sharpening my skills as a consultant such as learning, new tactics. Being more strategic setting better client expectations, three getting comfortable delegating tasks as team lead and then Julia voice goes finally answered the question for saying my current role Is pretty corporate, but giving direct feedback to Google to Microsoft to platforms. Just developing their product like verdict or Pinterest.

23:07 It's amazing. It's very cool and I work with the best people. I know, and then Lawrence shares, his career path. And also to question 3, those my path was pretty straightforward Electronics. Technician on nuclear submarines. And now I own my own marketing company straight line. A yeah, what is electronics? Technician on a Are submarines. Yes, that's a very, you know, relevance to paid search so as fingers. Yeah. Wow. You've worked in constant proximity to one of the most destructive, things man has ever created. And then there's the submarine I learned because oh my God, I'm glad I was not in the middle of drinking something. When I correct, it's Angela goes. My degree is in international politics and French. Yes.

23:52 Can we talk about the degrees that are paid such communities have? Yeah, I'm sure know everybody did needed to go to UNI because Yeah, you can learn a lot of this on the job but I've always found it interesting that I think the most interesting degree of come across was a lady studied something like archaeology and she was a data analyst no show what the relevant was. But yeah interesting go gonna goes in response to Lauren saying sounds like you're part has taken an upward trajectory requested walk there. Yeah very much. A question mark there. Ashton clock response to question 4 is all saying. Yes, 2020 was tough for my mental health particularly We because I felt so burnt out at work. Strs writing copies, Etc.

24:34 Had me dreading getting out of bed everyday by moving into more of a leadership role. I was able to shift to more fulfilling tasks like mentoring. Oh, that's amazing. Glad to hear that Ashton and he actually goes glad to hear you are the better roll. No, job is worth your mental health. Absolutely agree with that and then yeah, Julie goes one and make sure we get to this question to question, five, she goes. What is the best? He's of free. Advice you've received, or is there advice you wished? You had received or received sooner? Now, I've misread that I was just giving advice, but we'll get to mine at some point. Lawrence does response question for st. Still struggle. Sometimes, one of our Brands gets a new CEO, the market changes platform. Makes big changes even the best of us has to shift, gears test, learn and take A New Path from time to time. You'll hung response.

25:27 Question, fighting for agency. Side don't feel pigeon-holed into following a linear career. Progression advocate for yourself or find a place that will support, what you are passionate about and what will drive you to do your best work. Golde golden response. Question facing, great question. The best advice I've received was action, begets actions. Sometimes you just gotta do it. You will be rewarded and the advice. I try to give newer, folks, is this? There will be Gatekeepers, they will be enablers, find the enablers. Who are sharing and follow them. The people sharing their wisdom are always, the people with the most to impart and then doing Brown response to question. For, in terms of struggles, saying in 2012, I wasn't sure I wanted to stay in paid ads.

26:14 I wasn't 100% sure why, but things felt my a bit in life. Glad I stuck with it. My first time freelancing was a real struggle. Ashwin goes, what's one thing you wish you'd done differently during that freelancing? Phase? Doing goes for the And 62, 2007. Network more and have more industry experience. I was only a few years out of school and didn't know better. Well, when we know better, we do different, you know, we do different when we know better and then doing Brown response to question five as well as an optimized for happiness and learning or knowledge growth in your career. Those are the best two ways to get ahead beyond that never assume. An always read ad platform.

26:56 Support dogs people will often tell you the wrong. Formation. And they don't know better. Absolutely. And then we have Julie herself responded to question five saying. Yeah, when I started out on my own, another agency owner told me that if I didn't think I could live with being six months away from having no work doing my own thing, might not be for me, it's proven true. Not everyone is wired to be their own boss and that is okay. She continues. This is advice that I give you can change your mind what you want for your career. Career today, might not be what you want next year, or five years from now, Grant yourself. The freedom of thought to change your path.

27:37 Life circumstances can change what you want and that's okay. And then in my response, question 5, I say, yeah, thanks would always make sense and when they don't go back to your wise, why are you in this industry? Why are you with your current company? Are you getting out of both? What you want to be getting out of them? Also, there's so much help in the CBC community. So use it. So don't just be the person that goes. I can't find a men's. I don't know who to go to the PBC chart Community our head. This is where you get a mental, your hyung response to question, five saying for agency side, don't feel pigeon-holed into following a linear career. Progression advocate for yourself or find a place that will support, what you are passionate about and what will drive you to do your best work.

28:27 Tranelli response to question, five saying I'm sure I I have been given a lot of great advice, but the thing that has stuck with me, the longest was how my grandpa ran his business, less advice, more role model, it always stuck with me. And what I have always tried to strive for, it's always nice to have people to look up to, in that way he continues. I got to go to work with him a lot when I was younger, and it was amazing to watch how every single employee respected him. He knew everything about them, always had time to chat with them. He had over 250 employees and Was always Blown Away about how much he knew about each of them. Wow, that's a lot of people to know about and then Lawrence as well response to question five saying, do what makes you happy?

29:09 If that means you only work in a few platforms, then be an expert in those platforms. If it means, starting your own company work towards that if you are happy with five figures, that is great. If you fall down, get up we're just pretty much the advice. He gave me Julia vices were response to question five saying me I'm not in the habit of turning down money. Any my boss, I'm not in the habit of working for free. That was the best convo about hours and scope of work in my life Julia's. Well continues and gives another answer to question five. I believe this is her second answer saying, this is advice that I give you can change your mind, you can change your mind. What you want for your career today, might not be what you want next year, or five years from now, Grant yourself.

29:54 The freedom of those to change your path life circumstances can change. Change what you want, and that's okay. And here's Tim halloran's. Actual answer to question. Forcing the times, I've struggled the most, I also grew the most professionally. I feel like I'm in the right fit now. Felt like it during covid felt like it in 2014 when I bumped. My first big client meeting and decided to start improv. Comedy felt like it my first year doing PPC. Yeah, interesting. Ashton clock gives an answer to question five saying, trust but verify not sure how Korea specific this is. But as a consultant, this simple role has saved us. Countless times and helps keep our clients relationship. Strong, amazing and he continues empathy is another big one. For example, if a client suddenly has an attitude, there's a good chance they're getting some kind of pressure, internally learning to recognize those kind of things and not take it personally will make work a lot less stressful. Yep.

31:00 And on that very positive, note we come to the end of the chat today. I hope you've taken some very useful takeaways from here whether it's for your career, or would you like to add a bit of your advice that if you missed? Because I feel like, it's always good to have as much advice when it comes to paid search and the PBC Korean PPC path. So, yeah, and if you'd like to share that on more of an audio chat, why don't you join us on Thursday at 12 p.m. eastern Time, 5 p.m. GMT by. Yeah, for any feedback about the podcast for any corrections for anything that has been shared. Please get in touch with me, on my Twitter, my dreams are open on the handle, the marketing, a new area, or join us on LinkedIn.

31:40 We have the PVC chat Group which is peace chat pod cast. It would also be great to get all those standing and brand new listeners long-standing and brand new listeners to give the podcast of rating or reviews. Just to give people an indication that it's worth a listen. So yeah if you go to link tree.com PPC, chat on the school Roundup. You get the links that allows you to do that before I get into my outro message. I'd love to remind you that. Yes, we are doing a PVC live UK celebrates women's history month on the 30th of March. We got a three amazing speakers, Agnes, bouncy raluca Radu, and it'll giwa asagi. So a very lovely diverse set of ladies. I'm just loving this lineup is Gonna be great. And I love going to have a diverse amount of food as well as a diverse but more African food. Does that comes diverse African food and from a lady who's going to be catering that so not just pizza this time. So yeah.

32:43 Moving away from the no repeats. Every time it's going to be another great event. I'm sure the first event was such a success and I'm excited to bring to you this next one. Anyway, finally remember for your campaigns and businesses to Glide smoothly. There's a lot of hard work needed beneath the surface, so keep this one's kicking by and speak to you next week.