EP242 - Finding YOUR PPC Path

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Hello, and welcome to this
week's episode of the PPC chat

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Roundup in today's episode,
Julie leads us on a topic.

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That's so close and dear to my
heart was such a shame that I

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could only make often our
orbital.

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Just the first half of the chat
she leads us in the topic of

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finding your PPC path.
So yeah talking about careers,

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how career started hiccups we've
had on the way, you know, advice

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would give people starting off,
you know and how we know we're

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on the right path and it has
taken me a while I'll say close

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to ten years for me to achieve
Are you really comfortable until

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that?
Okay, I'm actually happy with

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the path that I'm on retrospect.
You know what is it rare?

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Vision is 20/20.
I feel now that I know that I've

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done the right thing or every
step of the way on the right

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thing has happened at the right
time.

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But in the moment and some of
the moments, they were very

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interesting and difficult.
And yeah, we share about some of

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this moment eyes and lows about
our PPC career path and advice

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that we can give it was in it,
those who are just starting and

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yeah, we hope that you enjoyed
that.

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All right.
Hello and a warm, welcome to

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this week's episode of the PPC
chat round up a podcast where I

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round up the Twitter discussion
that happens on Tuesdays at 5

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p.m.
GMT.

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I'm your host annual and I'm
recording from my studio here in

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London UK.
And I use this platform to share

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not just expert but also my
ideas and considered best

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practices about paid media and
the direction, the digital

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industry is going.
In.

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So if you want to keep up to
date with my tips and tricks in

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the industry, and get the latest
on the podcast that has been

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called your go-to if you don't
make it to the PPC chat live

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discussions and even if you do
then, like follow Sharon

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retweets, that's right.
Twitter on my handle, the

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marketing, a new or join us in
our LinkedIn Group, which is the

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PPC chat around or podcast.
Or if you're on Instagram, why

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don't you check us out at PPC,
chat on this.

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Go Round Up to get quotes and
Snippets from previous episodes

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so yeah, Julie leads us on a
very career-focused.

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Topic today talking about
finding your PPC pot anyway.

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But first she goes, how are we
doing?

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We got several of the wonderful
people in our community join us

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today.
Girl, Hong says the stars have

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aligned where I have a calendar
opening to join today.

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So yeah, I hadn't joined while
while while why not web, there's

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good morning, beautiful sunny
day in North California, hope

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you're all doing well, Gil
golden as well.

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Who has been a regular lately
joins us as well saying doing

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well working from a rainy Cafe
this morning or being indoors on

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a raid.
D-Day is always lovely when

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you're indoors know, when you're
in it, obviously and yeah, Julie

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goes doing.
Okay, here we are sick.

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Again of no, had to close
contact.

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Exposures to covid over the
weekend.

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Fam is - so far.
And there you go.

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Duane Brown Hall.
Joins us as well.

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Julie advice as well as learns.
Chase and Sean Daly, joins the

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chat.
But yeah, before we get into the

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questions, this chat is intended
for PPC.

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Professionals of all levels.
If you have something you want

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to share, please do we are a
friendly and supportive

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Community, please don't be
afraid.

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Participate lurkers and, of
course, listeners of the

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podcast.
Of course, always welcome to.

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So yeah, we'll get on to the
questions because there were

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lots of questions though.
We went through loads of amazing

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advice and answers given as, as
I said, I was very happy to be

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able to join at least the first
half of the Chad.

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Because now there's a regular
schedule team meeting with my

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company.
Marin pretty much halfway

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through the chat every week, so
annoying but I try to multitask

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anyway, getting onto The
question one Julie asks are you

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on what you would consider your
desired PPC career path who

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starts us off of.
Got Rory going Hellyer did I

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think I'd be here one year ago?
No way.

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I took some time to rethink my
path after being laid off.

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Very happy.
Now, big mindset shift going

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from accounts with smaller
budgets and data to a large

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Global client being a blast
analyzing data to predict

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Trends.
And we have a string goes, yes,

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but also not really kind of
working In the PPC space as an

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organic marketer has been
probably the most interesting

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phase of my career.
But I can't deny, it's messed

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up.
My sense of professional self a

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little bit.
Interesting management goes,

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yes, never imagined where Google
AdWords would take me gil gonna

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goes.
Absolutely, would never have

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expected to be where we're at.
Even a few years ago, we were

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broke 27 year, olds when we
started this course lat and

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that's the company he leads with
his wife, I believe.

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Wow, broke, 27 year olds when
they started it and that's

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amazing.
Julie advice as well goes

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congratulation, that's amazing.
I agree.

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He'll hung respond saying.
I don't see a strict and goal

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for my career.
This industry, so Dynamic and

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has changed so much over the
years that I'd like to thank I

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embraced the change with my
career path.

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Absolutely?
What we do, what career path

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we're having, can change with
this industry.

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Absolutely.
Sean Elliott will respond

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saying, yes, getting to combine
my lifelong dream of

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Entrepreneurship with PPC work.
Is the perfect combination for

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me.
Sometimes I get tired of the

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business owner side with just
have to remember the benefits I

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get by working for myself.
Gil Gil.

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No response in hundred percent
man.

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Sometimes, it's a tough slog,
but it's worth it, isn't it?

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So, analogous, so worth it.
Sometimes you just have to

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remind yourself of that and your
wife dearly.

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But Cheney goes yes I am.
I have been deliberate in my

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choices and Ashton Clark.
Goes I'm currently the paid

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media team lead and on a track
for more management and

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Leadership.
The proles personally I'd like

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to be less client facing a more
focused on building a team

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culture in the near future so my
trajectory alliance with that.

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As of right now, that's good.
As I said, she went fast with

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these ones but I'll give my Oz.
Well I would say yes I started

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agency side move to direct
working in the house client side

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and now I'm working for a tech
solution that allows a lot of

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variety because they support me
doing my podcast and support me

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during my events.
That's why I get the variety

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from anyway we go on to question
two and you Asks, if you are on

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your desired, PPC, career path,
how did you know it was the

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right path for you and if you're
not on your desired path, how do

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you figure that out?
Our have girl Hong responding

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saying I try to base my career
path on where I find it.

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The most fulfillment right now.
That's focused more on helping

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my teammates providing higher
level strategy for my clients

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and teaching others Gil response
to question to say and I was

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always a terrible employee
co-found in our agency was The

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logical step for us.
It's always nerve-wracking at

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first, but eventually it's nice
to see hard work bear fruit.

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When that happens, it's
self-reinforcing decisions.

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All the way down in retrospect,
we couldn't have asked for a

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better path, to be honest.
Although it was really difficult

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the first couple years.
And then we have Julie, Vice

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responded to question to say.
Now hair, I can help, my current

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role is amazing and I'm hoping
to grow in the company.

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I'm in in Prior years, I worked
in organizations that were

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great, but Not a great fit for
me.

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I knew it wasn't right and made
changes.

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I also respond saying I find
long-term fulfillment in what I

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do.
Definitely show.

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Not every day is a stress-free
day EG yesterday, but I

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understand how I am bringing
value to my clients and Company

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and every part of what I do,
complements each other.

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So yeah, I am very happy with
that.

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Julie, then, answers question to
herself saying I have said this

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many times before, but I often
joke that I had to start my own

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thing, NG to keep a job.
It's not totally untrue for me.

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It has absolutely been the right
path.

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Will be 23 years in July.
Wow, 23 years.

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I love being in charge of my
workload.

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I work with, yeah, my get there
someday but it's all about

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finding the people.
You work, you know, work.

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Well we have to be honest.
Anyway, Julie would then

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continue saying one really key
component of getting on your

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right career.
Path is too quiet voices that

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are not your own.
While you think about what you

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want your career to be or look
like also life circumstances,

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change.
It's okay for what you want to

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change to and then we have
delivers continuing with another

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answer.
The question to saying, how to

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know if your path is not right,
versus just a tough time.

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Do you see your future?
Where you are?

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Can you build on your success?
Do you find yourself constantly

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blindsided or board?
Knowing what's right for you is

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key.
Absolutely tranelli response to

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Question 2 saying, I have always
wanted to work for myself as a

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kid.
My dream job was owning a surf

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shop not ideal for Denver.
Growing up my previous agency

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but somewhat hitting a ceiling
was the push I needed to take

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that uncomfortable First Step
Ashton clock response to

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question Tuesday.
And I knew that management was

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the route.
I wanted to go after feeling,

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super burnt out at the end of
2022 or start of 2021.

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Once I was exposed to more
leadership.

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He's and strategic big picture
tasks.

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The nitty-gritty tactical pieces
weren't as fulfilling for me,

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and then we have delivers
responding to that scene.

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I took a longer path to
management.

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I've always cared about
mentoring others, but the admin

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side of management kept me away
until I found the right roll.

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Don't just promote yourself for
the sake of the title.

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Think about your day today?
Absolutely, and that's why

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sometimes I left companies
because progression would have

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been going into a road that I I
did not like I'd see the kind of

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responsibilities that my
managers had and I'll be like I

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don't want my day-to-day to be
looking like there's look like

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so yeah I knew you know I didn't
really have a future and those

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companies I'm happy that I left
till today.

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I am still happy about that and
you'll hongdae and goes

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absolutely when Julia voice had
said.

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Now there I can help.
My current role is amazing.

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I'm hoping to grow in the
company.

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I'm in, in Prior years, I work
in organizations that were great

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but not a great fit.
Gilbert says, yeah, finding the

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right fit or Paste as looking to
align with your career goals

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makes so much difference.
And then yeah Julie takes us on

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to question 3.
I said, I told you the questions

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are coming hard and fast.
She goes, what has your career

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Journey looked like, have the
steps you took all being part of

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the path you wanted?
Let's talk agency in-house

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freelance Niche, generalist Etc.
Which Step where most key for

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you to be honest.
Our swimming sometimes Julie

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asked such a loaded question
that I think to myself this

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answer cannot be 0.
Oh given in one tweet.

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So let's see how people managed
to do that and then he won't get

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to add on.
She says I didn't answer

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question 3.
If there were steps you took

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that helped you realize what you
did not want.

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Please share that to kill gonna
respond saying.

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Little known fact, I was
actually a media producer for

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ngos before getting into PC
traveled to 50 countries.

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I was one of 12 photo
journalists who went through

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Ebola units in hazmat suits in
Korea in 2014.

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So this career path is pretty
chill.

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Wow, Lily goes so cool.
I worked as a producer for a

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video editing company before
this career, we did commercials

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and music videos in the mid-90s,
got that gig after having an

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internship for the Atlanta
Olympic Committee.

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Interesting, she adds I should
add, I was fired from that job

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because I stood up for myself
when they fired the executive

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producer and had me doing his
job for quarter, the salary for

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more than just the time. .
To find a new EP.

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I told them to either hire a new
EP or promote and pay me.

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Amazing American goes in-house.
Generalist in-house, PPC.

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Then freelancer then Boutique
agency found that.

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That's his part.
So he started in house

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generalist then to in-house PPC
then to have being a freelancer

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than to a boutique agency
founder.

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He continues I started
freelancing after being laid off

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in the 2008.
Recession was not my intention

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00:11:57,200 --> 00:11:59,600
to go on this path but I'm
grateful for it.

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Austin goes, I went publishing
than agency integrated, in house

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than agency, digital performance
than in-house.

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Both in-house gigs in SAS so
software as a service.

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Thank God, I remember that one.
Don't always what I wanted, but

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certainly has turned out
comfortable.

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No complaints.
I'm surrounded by great people

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in every facet of Life.
Amazing girl response to

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00:12:23,708 --> 00:12:27,300
question 3 saying I started
agency side nearly 12 years ago.

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Well I feel old.
Yeah me too.

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00:12:30,200 --> 00:12:32,800
It's been 12 years for meeting
the first three years were

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00:12:32,800 --> 00:12:35,600
crucial in building up my
knowledge skills and Industry

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00:12:35,600 --> 00:12:38,300
experience.
From then on I focused on

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expanding my career
opportunities to teach mental

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and be strategic Utopia
response, same agency than

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in-house than affiliate
marketing.

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If you can create good angles
and run traffic, you can make

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unlimited money in affiliate
marketing.

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Then we're in brown response to
question to say and I'm happy

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get regular sleep and make
money.

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Plus my personal and business
life, our Bliss.

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I have some stress show my
personal life is not falling

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00:13:05,200 --> 00:13:08,100
apart to work.
In this industry, that's

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00:13:08,100 --> 00:13:11,700
amazing, preached during
response, Julia Vice response to

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00:13:11,700 --> 00:13:15,000
that as well.
They actually has cells response

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00:13:15,000 --> 00:13:17,400
to question 3.
Saying I started Neptune moon

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00:13:17,400 --> 00:13:21,300
when I was laid off from a staff
position graphic design and

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00:13:21,300 --> 00:13:24,100
marketing.
The web was just taking off, I

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had been thinking about going
out on my own and thought I

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guess today is the day when I
found See, I fell in love,

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that's amazing and then yeah,
Julia voice response to

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00:13:34,700 --> 00:13:37,800
question, 3 st.
Chaos, I started as an SEO

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00:13:37,800 --> 00:13:42,200
writer for an affiliate shop.
Knotek just writing, then I went

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00:13:42,200 --> 00:13:46,200
to an agency as a copywriter
started supporting on search and

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00:13:46,200 --> 00:13:50,300
went to search full-time hopped.
To the Left Coast for love and

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00:13:50,300 --> 00:13:54,500
started to consult on digital
Omni and Robert, Brady response

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00:13:54,500 --> 00:13:58,100
to question 2 as saying I tried
managing people at one point but

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was more interested in being in
Counts doing the work.

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So I've kept myself in that role
and made it work for me.

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Yeah, it's all about, you know,
knowing what promotion looks

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like for.
You doesn't mean managing people

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00:14:11,100 --> 00:14:12,400
and they're managing more
people.

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00:14:12,400 --> 00:14:15,700
I wish there was much more
diversity in terms of what

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00:14:15,700 --> 00:14:19,700
career progression and promotion
and being better at your role

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00:14:19,800 --> 00:14:21,600
meant in the industry, to be
honest.

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00:14:21,700 --> 00:14:24,600
But I think I see quite a bit of
that in this community which I

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00:14:24,600 --> 00:14:28,000
love Julie, then responds to
Robert saying yeah, kudos to you

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00:14:28,000 --> 00:14:31,300
for figuring that out.
I'm forging your part to do what

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00:14:31,300 --> 00:14:35,800
you really want to do.
That can be hard to very much so

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00:14:36,100 --> 00:14:38,700
and then I responded.
See, I know I've always needed

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00:14:38,700 --> 00:14:42,100
Variety in my career which is
why I have moved through agency

285
00:14:42,100 --> 00:14:45,600
in house then Tech with my job
being between client work and

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00:14:45,600 --> 00:14:49,300
event organizing now pretty much
I am confident of the steps I've

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00:14:49,300 --> 00:14:53,000
taken to Lead Me hair and you
know, with my network of people

288
00:14:53,000 --> 00:14:55,600
just bursting with people who
want to talk at the event.

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00:14:55,700 --> 00:14:57,500
I'm just yeah.
I know the path.

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00:14:57,500 --> 00:14:59,600
All my path has led me to where
I am right now.

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00:14:59,700 --> 00:15:02,700
Which I absolutely love.
Saint, Elias wants to question

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00:15:02,700 --> 00:15:05,900
three saying, I started in house
in a general marketing role.

293
00:15:06,100 --> 00:15:10,600
But knew I wanted to be PCS
Pacific and didn't like looking

294
00:15:10,600 --> 00:15:13,800
at the same accounts every day,
I switch to agency side and

295
00:15:13,800 --> 00:15:18,700
immediately felt at home and was
able to grow at that agency and

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00:15:18,700 --> 00:15:22,000
learn from very smart
like-minded people.

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00:15:22,400 --> 00:15:24,800
And then, yeah, we have got
jellyfish responded saying the

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00:15:24,800 --> 00:15:27,600
best lesson I have ever.
Gotten was leaving a group.

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00:15:27,600 --> 00:15:30,700
That wasn't a good fit.
I thought a All startup culture

300
00:15:30,700 --> 00:15:32,500
would be good for me.
Turns out.

301
00:15:32,500 --> 00:15:35,700
I like infrastructure is not a
knock on them.

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00:15:35,700 --> 00:15:39,000
They're a great group but moving
on, help me and them.

303
00:15:39,500 --> 00:15:41,600
And then, we go into question
for Julie goes.

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00:15:41,600 --> 00:15:43,600
Let's be real.
Let's get real hair.

305
00:15:43,800 --> 00:15:45,600
And boy, did I get real on this
one?

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00:15:46,000 --> 00:15:49,000
Did you struggle at any point
along the way, in your PPC,

307
00:15:49,000 --> 00:15:52,200
career journey is.
So how, and how did you get past

308
00:15:52,300 --> 00:15:55,600
that point Tim Heller and goes?
This is an interesting one,

309
00:15:55,700 --> 00:15:59,600
somewhat difficult rewrote my
answers, like, five times now.

310
00:16:00,100 --> 00:16:04,200
I felt this one could be a whole
chat into its own the challenges

311
00:16:04,200 --> 00:16:07,400
we face in this industry.
Julie girls, I absolutely cannot

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00:16:07,400 --> 00:16:10,500
wait to talk about this topic.
In the audio chat this week.

313
00:16:10,500 --> 00:16:12,600
Absolutely, we might need more
than an hour.

314
00:16:12,600 --> 00:16:15,700
Julia voice goes when we're
going back to answers, curlier

315
00:16:15,700 --> 00:16:18,500
underscore to fight.
For said, considering I'm from

316
00:16:18,500 --> 00:16:22,000
Kenya, getting remote contract.
Jobs was a big issue.

317
00:16:22,000 --> 00:16:26,100
Another one is that and still is
finding a mentor to guide you in

318
00:16:26,100 --> 00:16:28,000
this PPC, Journey.
Wow.

319
00:16:28,100 --> 00:16:31,700
This community is All the
mentors you need curler.

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00:16:31,700 --> 00:16:35,000
So anyway, and Julie response.
Yeah, I hope you will take

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00:16:35,000 --> 00:16:37,700
advantage of this community.
We are friendly Bunch willing to

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00:16:37,700 --> 00:16:40,600
answer questions and provide
moral support.

323
00:16:40,600 --> 00:16:44,400
Absolutely, they're managing
goes, everyday, has challenges.

324
00:16:44,400 --> 00:16:47,600
My Approach is to make the best
of the situation, regardless of

325
00:16:47,600 --> 00:16:51,100
how it feels Gil response.
And I believe the right fit can

326
00:16:51,100 --> 00:16:54,500
always be a challenge,
especially in an agency since

327
00:16:54,500 --> 00:16:57,900
they are factors outside.
Your control client assignment

328
00:16:58,000 --> 00:17:00,800
support, etc, for me.
In the right place that

329
00:17:00,800 --> 00:17:04,000
supported and validated by
struggles was key.

330
00:17:04,200 --> 00:17:06,000
Gil, Gil, no response question
for as well.

331
00:17:06,000 --> 00:17:09,500
Saying for sure, like any
industry PC has its share of

332
00:17:09,500 --> 00:17:12,599
breaking in to do.
It makes me strive really hard

333
00:17:12,599 --> 00:17:16,700
to accept new folks and impart
as much wisdom as possible in

334
00:17:16,700 --> 00:17:19,800
the long term.
Helping others helps yourself.

335
00:17:19,900 --> 00:17:22,300
Ain't that the truth and then
wearing brown response to

336
00:17:22,300 --> 00:17:24,200
question.
Three same my path has been

337
00:17:24,200 --> 00:17:26,500
Offroad.
Long shots and sometimes just

338
00:17:26,500 --> 00:17:28,600
jumping out that plane and
praying.

339
00:17:28,600 --> 00:17:32,000
I don't break Any bones while I
stick my Landing?

340
00:17:32,000 --> 00:17:35,200
Well, it sounds that drain that
you've stuck your Landing very

341
00:17:35,200 --> 00:17:36,500
well plenty of time.
So yeah.

342
00:17:36,500 --> 00:17:38,800
Very happy to see that.
Phrase Andrews response to

343
00:17:38,800 --> 00:17:41,600
question Tuesday and I had a
really bad experience at my

344
00:17:41,600 --> 00:17:46,000
first agency whilst bad helped
me understand my boundaries

345
00:17:46,000 --> 00:17:48,900
better.
I now know a lot more what falls

346
00:17:48,900 --> 00:17:52,700
under my remit and what doesn't
absolutely that's the important

347
00:17:52,700 --> 00:17:54,500
thing.
Julie response saying some of

348
00:17:54,500 --> 00:17:58,100
the most valuable things you
learn along the way are about

349
00:17:58,100 --> 00:18:01,900
what you do not want to.
Dynamics that don't work for you

350
00:18:01,900 --> 00:18:04,300
types of work.
You don't enjoy management

351
00:18:04,300 --> 00:18:08,800
styles that don't mesh with you.
Yeah, so by knowing what you

352
00:18:08,800 --> 00:18:11,700
like, or what you don't like,
and then my crime response to

353
00:18:11,700 --> 00:18:16,100
question three saying, I was
inspired by at pronounced Andy,

354
00:18:16,100 --> 00:18:20,300
with an h and d y there.
He said at Merkel.

355
00:18:20,300 --> 00:18:24,900
At this time, we created a
project codenamed, Mo Isom Marco

356
00:18:24,900 --> 00:18:28,100
of Europe to think about what
would happen if we got serious

357
00:18:28,100 --> 00:18:32,400
about bringing more data, R2,
client conversation, still a big

358
00:18:32,400 --> 00:18:37,300
part of what I do and he
continues, I reached out to Andy

359
00:18:37,300 --> 00:18:41,500
back then he was now act.
Annuity and asked him advice,

360
00:18:41,500 --> 00:18:43,800
day-in-the-life, questions
types.

361
00:18:44,000 --> 00:18:46,000
He was super generous and
forthcoming.

362
00:18:46,000 --> 00:18:49,200
Now, the cool thing is agencies
and individuals ask me for

363
00:18:49,200 --> 00:18:54,300
advice and I can pay it forward,
but Andy is the oig then, and

364
00:18:54,300 --> 00:18:57,400
detailed response to that saying
I was very fortunate to come up

365
00:18:57,400 --> 00:19:01,900
through our kg where folks like,
Jean Machi, Allen Rim Kaufman

366
00:19:01,900 --> 00:19:05,300
created, a great data culture,
don't know where I would have

367
00:19:05,300 --> 00:19:08,800
ended up without their influence
and glad their legacy is still

368
00:19:09,100 --> 00:19:11,900
being felt.
Yeah, and this is what's all

369
00:19:11,900 --> 00:19:15,200
around the question of what the
career Journey hasn't looked

370
00:19:15,200 --> 00:19:18,200
like and Julie has cells
response to question for saying,

371
00:19:18,200 --> 00:19:21,000
I've been in business for
myself, through some rough

372
00:19:21,000 --> 00:19:24,700
Economic Times, I had to really
learn to tune in to what clients

373
00:19:24,700 --> 00:19:28,600
needed or kept them up at night,
then figure out what I could do

374
00:19:28,600 --> 00:19:31,500
in those times.
Is that people would pay for

375
00:19:31,500 --> 00:19:34,800
being flexible.
Has turned out to be huge.

376
00:19:34,900 --> 00:19:37,300
Then Julie continues.
It's so easy to fall into that.

377
00:19:37,300 --> 00:19:40,300
I should do X thinking there's
hardly ever.

378
00:19:40,400 --> 00:19:43,700
Only one answer to anything.
So I encourage you all to think

379
00:19:43,700 --> 00:19:47,300
about what you want and not what
you think you should want.

380
00:19:47,600 --> 00:19:50,100
It is so green.
And then we have shown Ellie

381
00:19:50,100 --> 00:19:52,200
responding to question forcing
many times.

382
00:19:52,200 --> 00:19:55,100
Although, my path has been
somewhat linear, it can be a

383
00:19:55,100 --> 00:19:59,300
tough Next Step changing.
Your day-to-day can be scary or

384
00:19:59,300 --> 00:20:02,600
my Thought was always, it's
better to take the step and then

385
00:20:02,600 --> 00:20:06,700
revert, if you don't like it,
rather than not going for it and

386
00:20:06,700 --> 00:20:09,500
somehow around response to
question, 3 centerpiece for me,

387
00:20:09,500 --> 00:20:13,700
was my marketing internship in
Bangalore, in 2011, shifted the

388
00:20:13,700 --> 00:20:17,300
way I thought about a marketing
career expanded it both at I

389
00:20:17,308 --> 00:20:20,100
thought it was learning Adobe,
and doing what you're told.

390
00:20:20,100 --> 00:20:21,800
Seen everyone in the agency
work.

391
00:20:21,800 --> 00:20:25,100
Alongside the CEO, I knew and
you leave.

392
00:20:25,100 --> 00:20:27,300
Isaac is another answer.
The question for saying all the

393
00:20:27,300 --> 00:20:30,000
time ever.
So often I looked at my Life and

394
00:20:30,000 --> 00:20:32,600
think, what am I doing?
My brain cells are in use

395
00:20:32,600 --> 00:20:36,300
memorizing, the Facebook back
and I could be doing something

396
00:20:36,300 --> 00:20:40,400
else with my days and my
different shots over the years

397
00:20:40,400 --> 00:20:44,300
and contribute in various ways
to that and Lawrence goes.

398
00:20:44,300 --> 00:20:47,600
As soon as we figure things out
everything changes, yeah?

399
00:20:47,600 --> 00:20:50,200
Right.
The ever evolving industry and I

400
00:20:50,200 --> 00:20:52,800
said that in terms of any
struggles, I've had at any

401
00:20:52,800 --> 00:20:54,700
point.
Yeah, honest and slightly

402
00:20:54,700 --> 00:20:56,300
painful.
Yes, there have been, loads of

403
00:20:56,308 --> 00:20:58,500
struggles.
I've been let go a few times.

404
00:20:58,500 --> 00:21:00,600
I've been made to feel Less than
my world.

405
00:21:00,600 --> 00:21:03,000
I've been gassed Latifah few
times.

406
00:21:03,000 --> 00:21:05,800
I didn't say that on Twitter
thought I've made wrong career

407
00:21:05,800 --> 00:21:08,800
moves even announced a previous
boss for my job back.

408
00:21:08,800 --> 00:21:12,800
That was very humbling not seen
now but yeah back then I found

409
00:21:12,800 --> 00:21:14,600
it.
Very embarrassing for myself,

410
00:21:14,600 --> 00:21:17,800
almost left the industry even at
some point because I was just

411
00:21:17,800 --> 00:21:20,700
like yeah this is not going to
work out for me, glad I didn't

412
00:21:20,700 --> 00:21:25,100
but I found my people, I eat the
PVC chat community and regained

413
00:21:25,100 --> 00:21:27,700
my confidence.
You know, it definitely took a

414
00:21:27,700 --> 00:21:31,500
bit of patience and a lot of Of
being kind to myself and

415
00:21:31,500 --> 00:21:34,900
realizing that way you hit
bottom bottom, especially Rock

416
00:21:34,900 --> 00:21:37,300
Bottom.
The only way is up a Lawrence

417
00:21:37,300 --> 00:21:38,600
gives a very encouraging
replies.

418
00:21:38,600 --> 00:21:42,200
Say that saying it is not how
many times we get knocked down,

419
00:21:42,200 --> 00:21:45,100
but how many times we get up
that counts?

420
00:21:45,400 --> 00:21:49,000
If you get knocked down six
times, you get up seven as long

421
00:21:49,000 --> 00:21:52,200
as getting up, is one more than
getting knocked down.

422
00:21:52,200 --> 00:21:54,100
We are good.
And then you device gives

423
00:21:54,100 --> 00:21:57,200
another answer to question for
which has pretty much like a

424
00:21:57,300 --> 00:21:59,400
thinking back about when she
talked about her.

425
00:21:59,600 --> 00:22:02,400
Well, she's goes, then continue
saying, but then I pause and

426
00:22:02,400 --> 00:22:04,500
look at my life and what my days
look like.

427
00:22:04,600 --> 00:22:07,500
I look at small businesses, I've
supported artists.

428
00:22:07,500 --> 00:22:11,300
I've advised government, safety
campaigns, I've run and local

429
00:22:11,300 --> 00:22:13,800
communities.
I've helped meaning the

430
00:22:13,800 --> 00:22:16,900
struggles have been worth it.
I I think what she's trying to

431
00:22:16,900 --> 00:22:19,700
say that Ashton cock response to
question 3.

432
00:22:19,700 --> 00:22:23,000
Seen other agency.
I started as a junior paid media

433
00:22:23,000 --> 00:22:25,900
consultant and was permitted to
p.m. consultant.

434
00:22:25,900 --> 00:22:28,700
A few months later.
After two years, I became p.m.

435
00:22:28,700 --> 00:22:31,200
team lead.
Which I've been doing for two

436
00:22:31,200 --> 00:22:34,400
years now as well.
Definitely feel that I followed

437
00:22:34,400 --> 00:22:38,700
the path, I wanted Ashton then
continue seeing some steps along

438
00:22:38,700 --> 00:22:41,000
the way.
Were one learning the PPC.

439
00:22:41,000 --> 00:22:44,600
Fundamentals as a junior to
sharpening my skills as a

440
00:22:44,608 --> 00:22:47,200
consultant such as learning, new
tactics.

441
00:22:47,200 --> 00:22:51,400
Being more strategic setting
better client expectations,

442
00:22:51,500 --> 00:22:55,400
three getting comfortable
delegating tasks as team lead

443
00:22:55,800 --> 00:22:58,300
and then Julia voice goes
finally answered the question

444
00:22:58,300 --> 00:23:01,600
for saying my current role Is
pretty corporate, but giving

445
00:23:01,600 --> 00:23:04,800
direct feedback to Google to
Microsoft to platforms.

446
00:23:04,800 --> 00:23:07,700
Just developing their product
like verdict or Pinterest.

447
00:23:07,700 --> 00:23:10,300
It's amazing.
It's very cool and I work with

448
00:23:10,300 --> 00:23:13,200
the best people.
I know, and then Lawrence

449
00:23:13,200 --> 00:23:16,800
shares, his career path.
And also to question 3, those my

450
00:23:16,800 --> 00:23:19,100
path was pretty straightforward
Electronics.

451
00:23:19,100 --> 00:23:21,800
Technician on nuclear
submarines.

452
00:23:21,800 --> 00:23:25,500
And now I own my own marketing
company straight line.

453
00:23:25,500 --> 00:23:30,400
A yeah, what is electronics?
Technician on a Are submarines.

454
00:23:30,500 --> 00:23:34,200
Yes, that's a very, you know,
relevance to paid search so as

455
00:23:34,200 --> 00:23:34,900
fingers.
Yeah.

456
00:23:34,900 --> 00:23:36,300
Wow.
You've worked in constant

457
00:23:36,300 --> 00:23:39,300
proximity to one of the most
destructive, things man has ever

458
00:23:39,300 --> 00:23:42,700
created.
And then there's the submarine I

459
00:23:42,700 --> 00:23:45,500
learned because oh my God, I'm
glad I was not in the middle of

460
00:23:45,500 --> 00:23:49,300
drinking something.
When I correct, it's Angela

461
00:23:49,300 --> 00:23:51,100
goes.
My degree is in international

462
00:23:51,100 --> 00:23:52,600
politics and French.
Yes.

463
00:23:52,600 --> 00:23:55,800
Can we talk about the degrees
that are paid such communities

464
00:23:55,800 --> 00:23:57,600
have?
Yeah, I'm sure know everybody

465
00:23:57,600 --> 00:24:00,600
did needed to go to UNI because
Yeah, you can learn a lot of

466
00:24:00,600 --> 00:24:03,700
this on the job but I've always
found it interesting that I

467
00:24:03,708 --> 00:24:06,300
think the most interesting
degree of come across was a lady

468
00:24:06,300 --> 00:24:09,300
studied something like
archaeology and she was a data

469
00:24:09,300 --> 00:24:11,800
analyst no show what the
relevant was.

470
00:24:12,000 --> 00:24:14,700
But yeah interesting go gonna
goes in response to Lauren

471
00:24:14,700 --> 00:24:18,200
saying sounds like you're part
has taken an upward trajectory

472
00:24:18,600 --> 00:24:21,500
requested walk there.
Yeah very much.

473
00:24:21,500 --> 00:24:24,300
A question mark there.
Ashton clock response to

474
00:24:24,300 --> 00:24:27,600
question 4 is all saying.
Yes, 2020 was tough for my

475
00:24:27,600 --> 00:24:31,600
mental health particularly We
because I felt so burnt out at

476
00:24:31,600 --> 00:24:34,800
work.
Strs writing copies, Etc.

477
00:24:34,800 --> 00:24:38,500
Had me dreading getting out of
bed everyday by moving into more

478
00:24:38,500 --> 00:24:41,300
of a leadership role.
I was able to shift to more

479
00:24:41,300 --> 00:24:44,700
fulfilling tasks like mentoring.
Oh, that's amazing.

480
00:24:44,700 --> 00:24:47,800
Glad to hear that Ashton and he
actually goes glad to hear you

481
00:24:47,800 --> 00:24:50,200
are the better roll.
No, job is worth your mental

482
00:24:50,200 --> 00:24:53,900
health.
Absolutely agree with that and

483
00:24:53,900 --> 00:24:56,000
then yeah, Julie goes one and
make sure we get to this

484
00:24:56,000 --> 00:24:58,600
question to question, five, she
goes.

485
00:24:58,600 --> 00:25:00,100
What is the best?
He's of free.

486
00:25:00,100 --> 00:25:03,000
Advice you've received, or is
there advice you wished?

487
00:25:03,000 --> 00:25:06,000
You had received or received
sooner?

488
00:25:06,000 --> 00:25:09,400
Now, I've misread that I was
just giving advice, but we'll

489
00:25:09,400 --> 00:25:12,100
get to mine at some point.
Lawrence does response question

490
00:25:12,100 --> 00:25:13,400
for st.
Still struggle.

491
00:25:13,400 --> 00:25:17,100
Sometimes, one of our Brands
gets a new CEO, the market

492
00:25:17,100 --> 00:25:20,100
changes platform.
Makes big changes even the best

493
00:25:20,100 --> 00:25:25,400
of us has to shift, gears test,
learn and take A New Path from

494
00:25:25,400 --> 00:25:27,800
time to time.
You'll hung response.

495
00:25:27,800 --> 00:25:31,100
Question, fighting for agency.
Side don't feel pigeon-holed

496
00:25:31,100 --> 00:25:34,500
into following a linear career.
Progression advocate for

497
00:25:34,500 --> 00:25:38,500
yourself or find a place that
will support, what you are

498
00:25:38,500 --> 00:25:42,500
passionate about and what will
drive you to do your best work.

499
00:25:42,800 --> 00:25:45,400
Golde golden response.
Question facing, great question.

500
00:25:45,400 --> 00:25:49,300
The best advice I've received
was action, begets actions.

501
00:25:49,300 --> 00:25:52,600
Sometimes you just gotta do it.
You will be rewarded and the

502
00:25:52,600 --> 00:25:54,700
advice.
I try to give newer, folks, is

503
00:25:54,700 --> 00:25:57,100
this?
There will be Gatekeepers, they

504
00:25:57,100 --> 00:25:59,300
will be enablers, find the
enablers.

505
00:25:59,600 --> 00:26:04,000
Who are sharing and follow them.
The people sharing their wisdom

506
00:26:04,200 --> 00:26:07,900
are always, the people with the
most to impart and then doing

507
00:26:07,900 --> 00:26:10,700
Brown response to question.
For, in terms of struggles,

508
00:26:10,700 --> 00:26:14,800
saying in 2012, I wasn't sure I
wanted to stay in paid ads.

509
00:26:14,800 --> 00:26:18,800
I wasn't 100% sure why, but
things felt my a bit in life.

510
00:26:18,800 --> 00:26:22,000
Glad I stuck with it.
My first time freelancing was a

511
00:26:22,000 --> 00:26:24,500
real struggle.
Ashwin goes, what's one thing

512
00:26:24,500 --> 00:26:27,100
you wish you'd done differently
during that freelancing?

513
00:26:27,100 --> 00:26:31,300
Phase?
Doing goes for the And 62, 2007.

514
00:26:31,300 --> 00:26:34,400
Network more and have more
industry experience.

515
00:26:34,600 --> 00:26:38,100
I was only a few years out of
school and didn't know better.

516
00:26:38,200 --> 00:26:41,000
Well, when we know better, we do
different, you know, we do

517
00:26:41,000 --> 00:26:44,300
different when we know better
and then doing Brown response to

518
00:26:44,300 --> 00:26:47,300
question five as well as an
optimized for happiness and

519
00:26:47,300 --> 00:26:49,700
learning or knowledge growth in
your career.

520
00:26:50,000 --> 00:26:53,800
Those are the best two ways to
get ahead beyond that never

521
00:26:53,800 --> 00:26:56,500
assume.
An always read ad platform.

522
00:26:56,500 --> 00:26:59,300
Support dogs people will often
tell you the wrong.

523
00:26:59,400 --> 00:27:02,000
Formation.
And they don't know better.

524
00:27:02,000 --> 00:27:04,400
Absolutely.
And then we have Julie herself

525
00:27:04,400 --> 00:27:06,300
responded to question five
saying.

526
00:27:06,300 --> 00:27:09,600
Yeah, when I started out on my
own, another agency owner told

527
00:27:09,600 --> 00:27:13,500
me that if I didn't think I
could live with being six months

528
00:27:13,500 --> 00:27:17,600
away from having no work doing
my own thing, might not be for

529
00:27:17,600 --> 00:27:21,200
me, it's proven true.
Not everyone is wired to be

530
00:27:21,200 --> 00:27:25,100
their own boss and that is okay.
She continues.

531
00:27:25,100 --> 00:27:28,300
This is advice that I give you
can change your mind what you

532
00:27:28,300 --> 00:27:31,100
want for your career.
Career today, might not be what

533
00:27:31,100 --> 00:27:34,500
you want next year, or five
years from now, Grant yourself.

534
00:27:34,500 --> 00:27:37,200
The freedom of thought to change
your path.

535
00:27:37,200 --> 00:27:41,700
Life circumstances can change
what you want and that's okay.

536
00:27:42,200 --> 00:27:44,900
And then in my response,
question 5, I say, yeah, thanks

537
00:27:44,900 --> 00:27:49,000
would always make sense and when
they don't go back to your wise,

538
00:27:49,300 --> 00:27:52,600
why are you in this industry?
Why are you with your current

539
00:27:52,600 --> 00:27:55,300
company?
Are you getting out of both?

540
00:27:55,500 --> 00:27:57,300
What you want to be getting out
of them?

541
00:27:57,600 --> 00:28:00,600
Also, there's so much help in
the CBC community.

542
00:28:00,900 --> 00:28:03,700
So use it.
So don't just be the person that

543
00:28:03,700 --> 00:28:05,100
goes.
I can't find a men's.

544
00:28:05,100 --> 00:28:08,400
I don't know who to go to the
PBC chart Community our head.

545
00:28:08,400 --> 00:28:11,700
This is where you get a mental,
your hyung response to question,

546
00:28:11,700 --> 00:28:15,000
five saying for agency side,
don't feel pigeon-holed into

547
00:28:15,000 --> 00:28:18,200
following a linear career.
Progression advocate for

548
00:28:18,200 --> 00:28:22,400
yourself or find a place that
will support, what you are

549
00:28:22,400 --> 00:28:26,600
passionate about and what will
drive you to do your best work.

550
00:28:27,000 --> 00:28:29,600
Tranelli response to question,
five saying I'm sure I I have

551
00:28:29,600 --> 00:28:32,800
been given a lot of great
advice, but the thing that has

552
00:28:32,800 --> 00:28:37,200
stuck with me, the longest was
how my grandpa ran his business,

553
00:28:37,500 --> 00:28:41,300
less advice, more role model, it
always stuck with me.

554
00:28:41,300 --> 00:28:45,000
And what I have always tried to
strive for, it's always nice to

555
00:28:45,000 --> 00:28:47,400
have people to look up to, in
that way he continues.

556
00:28:47,400 --> 00:28:50,100
I got to go to work with him a
lot when I was younger, and it

557
00:28:50,100 --> 00:28:53,300
was amazing to watch how every
single employee respected him.

558
00:28:53,600 --> 00:28:56,600
He knew everything about them,
always had time to chat with

559
00:28:56,600 --> 00:28:59,300
them.
He had over 250 employees and

560
00:28:59,500 --> 00:29:02,900
Was always Blown Away about how
much he knew about each of them.

561
00:29:02,900 --> 00:29:06,200
Wow, that's a lot of people to
know about and then Lawrence as

562
00:29:06,200 --> 00:29:09,100
well response to question five
saying, do what makes you happy?

563
00:29:09,100 --> 00:29:13,000
If that means you only work in a
few platforms, then be an expert

564
00:29:13,000 --> 00:29:15,600
in those platforms.
If it means, starting your own

565
00:29:15,600 --> 00:29:19,000
company work towards that if you
are happy with five figures,

566
00:29:19,000 --> 00:29:22,600
that is great.
If you fall down, get up we're

567
00:29:22,600 --> 00:29:25,500
just pretty much the advice.
He gave me Julia vices were

568
00:29:25,500 --> 00:29:28,400
response to question five saying
me I'm not in the habit of

569
00:29:28,400 --> 00:29:30,800
turning down money.
Any my boss, I'm not in the

570
00:29:30,800 --> 00:29:35,000
habit of working for free.
That was the best convo about

571
00:29:35,100 --> 00:29:38,800
hours and scope of work in my
life Julia's.

572
00:29:38,800 --> 00:29:41,500
Well continues and gives another
answer to question five.

573
00:29:41,500 --> 00:29:44,200
I believe this is her second
answer saying, this is advice

574
00:29:44,200 --> 00:29:48,000
that I give you can change your
mind, you can change your mind.

575
00:29:48,300 --> 00:29:51,100
What you want for your career
today, might not be what you

576
00:29:51,100 --> 00:29:54,600
want next year, or five years
from now, Grant yourself.

577
00:29:54,600 --> 00:29:59,200
The freedom of those to change
your path life circumstances can

578
00:29:59,200 --> 00:30:01,800
change.
Change what you want, and that's

579
00:30:01,900 --> 00:30:04,300
okay.
And here's Tim halloran's.

580
00:30:04,300 --> 00:30:06,900
Actual answer to question.
Forcing the times, I've

581
00:30:06,900 --> 00:30:10,300
struggled the most, I also grew
the most professionally.

582
00:30:10,300 --> 00:30:13,000
I feel like I'm in the right fit
now.

583
00:30:13,000 --> 00:30:17,900
Felt like it during covid felt
like it in 2014 when I bumped.

584
00:30:17,900 --> 00:30:21,400
My first big client meeting and
decided to start improv.

585
00:30:21,400 --> 00:30:26,200
Comedy felt like it my first
year doing PPC.

586
00:30:26,200 --> 00:30:30,600
Yeah, interesting.
Ashton clock gives an answer to

587
00:30:30,600 --> 00:30:34,100
question five saying, trust but
verify not sure how Korea

588
00:30:34,100 --> 00:30:37,400
specific this is.
But as a consultant, this simple

589
00:30:37,400 --> 00:30:40,600
role has saved us.
Countless times and helps keep

590
00:30:40,600 --> 00:30:44,700
our clients relationship.
Strong, amazing and he continues

591
00:30:44,700 --> 00:30:47,500
empathy is another big one.
For example, if a client

592
00:30:47,500 --> 00:30:50,400
suddenly has an attitude,
there's a good chance they're

593
00:30:50,400 --> 00:30:54,100
getting some kind of pressure,
internally learning to recognize

594
00:30:54,100 --> 00:30:57,500
those kind of things and not
take it personally will make

595
00:30:57,500 --> 00:31:00,000
work a lot less stressful.
Yep.

596
00:31:00,200 --> 00:31:03,500
And on that very positive, note
we come to the end of the chat

597
00:31:03,500 --> 00:31:05,600
today.
I hope you've taken some very

598
00:31:05,600 --> 00:31:09,500
useful takeaways from here
whether it's for your career, or

599
00:31:09,600 --> 00:31:13,200
would you like to add a bit of
your advice that if you missed?

600
00:31:13,200 --> 00:31:17,400
Because I feel like, it's always
good to have as much advice when

601
00:31:17,400 --> 00:31:21,400
it comes to paid search and the
PBC Korean PPC path.

602
00:31:21,700 --> 00:31:24,700
So, yeah, and if you'd like to
share that on more of an audio

603
00:31:24,700 --> 00:31:28,100
chat, why don't you join us on
Thursday at 12 p.m. eastern

604
00:31:28,100 --> 00:31:30,700
Time, 5 p.m.
GMT by.

605
00:31:30,700 --> 00:31:33,500
Yeah, for any feedback about the
podcast for any corrections for

606
00:31:33,500 --> 00:31:35,700
anything that has been shared.
Please get in touch with me, on

607
00:31:35,700 --> 00:31:38,900
my Twitter, my dreams are open
on the handle, the marketing, a

608
00:31:38,900 --> 00:31:40,900
new area, or join us on
LinkedIn.

609
00:31:40,900 --> 00:31:44,600
We have the PVC chat Group which
is peace chat pod cast.

610
00:31:45,000 --> 00:31:47,600
It would also be great to get
all those standing and brand new

611
00:31:47,600 --> 00:31:51,000
listeners long-standing and
brand new listeners to give the

612
00:31:51,000 --> 00:31:53,400
podcast of rating or reviews.
Just to give people an

613
00:31:53,408 --> 00:31:55,600
indication that it's worth a
listen.

614
00:31:55,600 --> 00:32:00,700
So yeah if you go to link
tree.com PPC, chat on the school

615
00:32:00,700 --> 00:32:03,000
Roundup.
You get the links that allows

616
00:32:03,000 --> 00:32:06,700
you to do that before I get into
my outro message.

617
00:32:06,700 --> 00:32:11,600
I'd love to remind you that.
Yes, we are doing a PVC live UK

618
00:32:11,600 --> 00:32:15,700
celebrates women's history month
on the 30th of March.

619
00:32:15,900 --> 00:32:21,800
We got a three amazing speakers,
Agnes, bouncy raluca Radu, and

620
00:32:21,800 --> 00:32:26,600
it'll giwa asagi.
So a very lovely diverse set of

621
00:32:26,600 --> 00:32:29,200
ladies.
I'm just loving this lineup is

622
00:32:29,300 --> 00:32:30,800
Gonna be great.
And I love going to have a

623
00:32:30,808 --> 00:32:35,100
diverse amount of food as well
as a diverse but more African

624
00:32:35,100 --> 00:32:37,500
food.
Does that comes diverse African

625
00:32:37,500 --> 00:32:41,100
food and from a lady who's going
to be catering that so not just

626
00:32:41,100 --> 00:32:43,200
pizza this time.
So yeah.

627
00:32:43,200 --> 00:32:46,300
Moving away from the no repeats.
Every time it's going to be

628
00:32:46,300 --> 00:32:49,300
another great event.
I'm sure the first event was

629
00:32:49,300 --> 00:32:54,700
such a success and I'm excited
to bring to you this next one.

630
00:32:54,800 --> 00:32:58,400
Anyway, finally remember for
your campaigns and businesses to

631
00:32:58,400 --> 00:33:00,500
Glide smoothly.
There's a lot of hard work

632
00:33:00,500 --> 00:33:04,200
needed beneath the surface, so
keep this one's kicking by and

633
00:33:04,200 --> 00:33:05,200
speak to you next week.