EP246 - Staying Ahead of the Curve in PPC in 2023

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Hello, and welcome to this
week's episode of the PPC chat

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Roundup in today's episode.
We have the lovely Julie bikini

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taken us on the Helm of a
fantastic topic.

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Staying ahead of the curve, in
PPC in 2023.

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Yeah, this is something that is
very important to do.

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And I industry with things
totally changing every couple of

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weeks, I'd say a few times a
month, like a few times, several

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times in a few months.
So just making sure that you're

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prepared for changes, making
sure.

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Sure that yo you don't panic
when changes happen things that

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you just, you know, make sure
you're always prepared for

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things that you prepare your
accounts for things.

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They way they prepare your
clients or steps that, you know,

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that you need to take.
When the new change happens, you

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know, those kind of things.
I'm sure the things that we're

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going to discuss here.
Now, I wasn't able to join

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because I was feeling a bit ill
earlier on today.

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Still not 100% but feeling much
better now.

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Lots of liquids and vitamin C is
keeping me on track.

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Well, yeah, it's really great to
be able to read some of the

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answers people gave about what
they say about, you know,

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feeling how they feel about the
industry, how the how its

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evolving and how they're staying
on top of it.

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So let's hear what the advice
and hopefully you can take on

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some of that advice to ensure
that you are also keeping on top

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of the PBC industry.
Hello and a warm, welcome to

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this episode of the PPC chat
round up a podcast where I round

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And I use this platform to share
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ideas and considered best
practices about paid media and

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the direction the digital
industry is going in.

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Us out, at PPC, chat on the

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school, Round Up to get quotes.
And It's from previous episodes.

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So we have Julie taken us on
another great topic talking

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about.
Staying on top of the curve,

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staying ahead of the curve of
the ever-evolving ever-changing.

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You know, PPC industry, not just
from Google.

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But also from the likes of being
and not just even like from

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those platform itself just about
what the the industry is

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demanding.
At the moment, I AI has really

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boomed.
Chat GPT has also inspired What

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are you know, Google to come up
with Bard who and all that kind

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of stuff.
And yeah, I'm now on the waiting

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list to be able to use them
because yeah, Chad GPT just

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seems to be down all the time.
So yeah, I've not even had a

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chance to test that.
I don't know whether that's

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embarrassing to admit.
But yeah.

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Who else hasn't had a chance to
test it?

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I hope I'm not alone there as
well.

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But yeah, dude, eat.
First of all goes, how we doing

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gildner.
A regular hair lately is joins

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us as well.
Julia voice as well.

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Joins us dwane Brown as well.
Macabre, here, she goes on

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finally hair.
No conflicting appointments or

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meetings, I've missed you all,
we've missed our meat as well

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Reva Minkoff as well joins us
and yeah I'm sure plenty more

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Ashton clock as well as usual
joins us.

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But yeah, before we get into
questions we will start with

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Judy's usual.
PSA going.

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This chat is intended for PPC,
Professionals of all levels.

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If you have something you want
to share, please do we are a

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friendly and supportive
Community, please don't.

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Be afraid to participate.
Lurkers are of course always

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welcome to.
Yeah, so let's go into the

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questions.
I'm not going to, you know,

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bogged down with any of the
intros that people give.

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Let's get straight to the
questions and hear what the

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community has to say on this
amazing topic.

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Julie asks, do you feel like you
are ahead in the middle or

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behind the curve in PPC?
These days?

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Meaning, do you feel like you're
falling behind treading water or

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leading the pack?
It's a mixture.

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I feel it's hard to always Like,
you're on top of things.

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I always feel like in the, in
the moment, the job that you're

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in, it always just depends on
what what you're working on

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which client you're working
with.

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If you're not going to be
working on like a retail client,

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I feel like you are always going
to feel like you're behind the

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curve because you're not
necessarily going to be using

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performance Max.
You're probably not going to be

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doing a lot of the shopping
stuff.

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You're not going to be using
necessarily the whole you know

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band wide variety of tools that
Google and being have to offer.

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So it can feel just because
you're not using some of the big

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features like performance Max
that you might be falling behind

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because there's nothing like
knowing how to use a feature

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like using it itself that for me
that's always the case.

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Sam response saying, I feel like
I'm a little behind the curve

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especially with e-comm and
that's someone saying is handles

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at CU + TM U FF ins.
I'm not sure.

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He's on board correct chat.
Anyway, moving on girl response

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a not arrogant enough to say.
I'm leading the pack.

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In anything except for my deep
Star, Trek knowledge, and my

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overall good looks.
I love it.

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But I'd say our team in general
is a little ahead of the Google

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ads curve.
We dedicate a lot of time and

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energy to keeping up.
Yeah.

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Gordon respond saying a pack
leader when it comes to modesty.

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Right.
That was funny, reader response

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saying it depends on the day and
the area of PPC.

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Right, exactly.
I mean Cobra goes, if I'm being

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completely honest with myself
and you all I'd say I'm Treading

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Water, all blessed Michio Oh,
with go it a trust her, you

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know, trusted Circle head.
Don't worry, she continues if

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we're talking about an account
performance, and from the

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perspective of clients, I would
say, we're leading the curve.

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I understand the questions from
the platform perspectives.

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I sometimes have a hard time
keeping up with all the changes.

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Yeah, don't we?
All right, Julie herself, girl,

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say I'd say a combo of ahead of
the curve and treading water.

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If I'm totally honest, I had on
crr stuff.

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My background before, PPC was
web design.

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Treading water.
On all the changes in the

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platforms and getting things to
work well, across accounts

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consistently we will also
continue seeing I feel like in a

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lot of ways, I'm ahead of the
curve but we're also not doing a

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number of things that Google is
pushing that we don't think are

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good for our clients.
EG automatically applying

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recommendations broad match Etc,
right?

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No one can be ahead of the
curve.

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That way Julie response saying
interesting text a distinction

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between being ahead of the curve
in performance for clients or

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Stakeholders are not if you look
from the lens of a platform like

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Google ads, absolutely.
I think that distinction is very

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important because if you're
doing well for your clients,

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even though you might not be
ahead of the curve, you know, in

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terms of what Google are saying
you should do.

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You're doing well, we were
continuously.

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That's just what I was going to
ask.

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Whose perspectives, are we
looking at it from?

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Are we behind if we're not using
all the newest features in the

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platforms?
But what if we don't think they

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improve performance or have
found them to not?

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Improve performance.
True Gina goes, when I wrote the

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question, I think I was thinking
about how we are feeling in what

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you do day in and day out, we
then have a system clock

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responding to question one
saying, feeling kinda in the

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middle these days to be honest,
but not for lack of trying.

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Some clients have had lower
budgets this year, so it's been

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more difficult to test new
platforms and campaign types as

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often trying to do as much as we
can with the data and budgets.

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We have though and he continues
our internal Processes are also

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getting better, but a good
percentage of clients are still

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somewhat small Niche.
So it's difficult to justify

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expenses on cutting-edge Tech
when they don't have that much

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data to work with in the first
place.

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And then, yeah, we have question
to from Julie.

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Going what aspect of PPC?
Do you find most difficult to

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keep up with these days?
What makes it challenging Gilda?

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Has wealth should respond saying
I'd say lead-gen regardless of

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platform or technology.
We're in e-commerce SAS so it's

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not really something we deal
with but I don't envy those who

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are heavy in B2B or lead gen.
Absolutely yeah if you need, Jen

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is going to be really hard to
feel that you're getting the

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most out of Google.
I feel and they are Lawrence.

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Chase response to question.
One saying, when big changes

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happen until I am able to get a
bunch of testing in, it can feel

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like I am Treading Water a bit
after I started getting the data

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though, I usually feel ahead of
the the curb, I think this chat

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is very good for those people
who might be feeling imposter

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syndrome because you've got
people that I've been given

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answers from who have been in
the industry for about 20 years

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plus.
And if they are still saying

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that, they've been feeling like
they're Treading Water a little

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bit.
If you are feeling that way,

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don't worry, you are so not
alone.

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Learn 10 continues with
answering question to saying, we

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get to understand how SEO is
have felt for years.

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We used To be able to focus on
ads audiences performance

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messages, Etc.
Now, we have the algorithm to

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contend with along, with all the
big changes happening in the

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platform's show.
Nelly Response, Team all the

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platform changes, and what will
be Auto upgraded and all the BS

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that has been flowing out of the
platform's recently.

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Seems like every time I open my
email, there are huge changes

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that don't benefit anyone.
But the platforms Melissa

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respond saying I'm the opposite,
I haven't done any calm in.

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Over 10 years.
So I'm way behind there but I'm

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up to speed on lead Gem and B2B
Julie respond saying.

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I feel behind on some aspects of
automation like performance Max

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because they are harder to get
rolling for liege an account and

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especially lead gen that have
low conversion volumes and or

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long conversion Cycles during
Brown response.

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Question one saying having a
great team that supports me as

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much as I support them, I do
feel ahead these days, it's not

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easy but we are trying to stay
ahead.

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Keep up with everything.
Even getting ga4 set up in 2021,

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felt huge for our team, doing
Brown response to question 2.

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Same elephant in the room,
answer is still GA for weekly.

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Changing are coming out, we are
seen a product get built in real

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time.
Eric Square response to a

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question response to what doing
just said saying, yeah, move

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fast and break things or build
the plane while flying is for

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start-up startups.
I don't think you say build the

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plane while flying.
And that is not a sane.

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I'll pass around.
Because if anyone knows that

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you're building a plane while in
the air of any of the

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passengers.
No, but you're building while in

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the air.
Now we tricky.

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Anyway.
He says that's for startups, not

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so much.
The leading analytics platforms.

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Ga4 is a big step backwards so
far.

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Yeah, that is the general
consensus.

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Even Julie goes up GA for some
days.

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I feel like I can't even see the
curve from where I'm sitting

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other days.
I feel okay cuz we have it.

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Lead and sending conversion data
back to the Mother Ship.

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Wow Dwayne response to that same
take those wins when you can

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July is going to be a hard month
for everyone.

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So yeah.
Are you ready in July things are

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going to change up.
We didn't have River responding

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to question to say, nice s GA
for feel like it's changing

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every day and also that no one
has enough training yet.

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Even a Google were.
Wow, that is not something.

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00:11:52,700 --> 00:11:56,000
When I hear Julie then takes us
on to Three saying, what areas

226
00:11:56,000 --> 00:11:58,000
of PPC?
Do you feel like you're ahead of

227
00:11:58,000 --> 00:12:00,300
the pack on?
What do you think has allowed

228
00:12:00,300 --> 00:12:03,100
you to achieve this?
So yeah, hopefully, people give

229
00:12:03,100 --> 00:12:05,700
tips on how they are doing
things girl, responds saying

230
00:12:05,700 --> 00:12:08,700
surprisingly, I'm pleased with
our approach to P Max.

231
00:12:08,700 --> 00:12:12,500
We spent a lot of time and
energy on this channel, lots of

232
00:12:12,500 --> 00:12:15,900
internal training on it.
I really recommend it leaks.

233
00:12:16,300 --> 00:12:17,300
Pmax.
Tough.

234
00:12:17,300 --> 00:12:20,500
As it's helped us a lot.
Julie goes, yeah, that's awesome

235
00:12:20,500 --> 00:12:21,900
p.
Michael P Max.

236
00:12:21,900 --> 00:12:25,000
Like so much of what Google ads
develops is built for.

237
00:12:25,100 --> 00:12:28,800
Commerce and you have to figure
out how to test it, for

238
00:12:28,800 --> 00:12:32,400
non-ecommerce.
Yeah, figure it out for for

239
00:12:32,400 --> 00:12:35,700
non-ecommerce is how most of the
products really work.

240
00:12:35,700 --> 00:12:39,000
I'd say learns response to
question, 3 saying, I feel ahead

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00:12:39,000 --> 00:12:43,700
of I feel ahead on areas where
we have the most data having

242
00:12:43,700 --> 00:12:46,000
clients who are willing to test
really helps.

243
00:12:46,300 --> 00:12:48,300
So, we can get a lot of data
points.

244
00:12:48,300 --> 00:12:51,600
Having great Brands, you work,
with that have really smart

245
00:12:51,600 --> 00:12:56,300
folks, helps a ton of course
then there is GA R, dot dot dot,

246
00:12:56,300 --> 00:12:58,300
right?
So on every response to

247
00:12:58,300 --> 00:13:00,900
question, 3, second lead,
tracking client, crms

248
00:13:00,900 --> 00:13:04,000
assistance, reporting small
business accounts.

249
00:13:04,000 --> 00:13:08,200
These all stem from necessity.
As these are the leads and

250
00:13:08,200 --> 00:13:11,900
clients we have been getting
spending time in different crms

251
00:13:11,900 --> 00:13:15,700
and GTM to make sure we are
tracking accurately and Lead

252
00:13:15,700 --> 00:13:20,600
scoring as best we can.
And then Julie takes us on she'd

253
00:13:20,600 --> 00:13:22,400
really answers question 3 as
well.

254
00:13:22,900 --> 00:13:26,100
Same, one of my best guess is
having Full marketing

255
00:13:26,100 --> 00:13:30,200
perspective on things including
PPC and web background is so

256
00:13:30,200 --> 00:13:33,800
helpful in landing pages and
cro, which I have been saying

257
00:13:33,800 --> 00:13:37,200
for some time now is only
growing in importance for

258
00:13:37,200 --> 00:13:41,100
performance and conversions.
She continued saying longer-term

259
00:13:41,100 --> 00:13:44,000
perspective.
It's also a benefit of having

260
00:13:44,000 --> 00:13:46,700
working in marketing since
before the internet.

261
00:13:46,700 --> 00:13:50,200
Yes, I am that old, but in
seriousness, I seen multiple

262
00:13:50,200 --> 00:13:53,700
economic cycles and have
experience to give good advice

263
00:13:53,900 --> 00:13:58,100
as things go with Anki again
yeah, things always going wonky

264
00:13:58,100 --> 00:14:00,800
here, Lawrence as well respond
saying I'm right there with you.

265
00:14:00,800 --> 00:14:03,600
Oddly enough.
It does have its advantages

266
00:14:03,600 --> 00:14:07,700
sometimes especially as they
start taking capabilities away

267
00:14:07,700 --> 00:14:11,200
from us and then we have Tim
hollering responding to question

268
00:14:11,200 --> 00:14:13,400
once.
And I think those hair are also

269
00:14:13,400 --> 00:14:16,700
cursed with knowledge.
One PPC, Chatters, trending,

270
00:14:16,700 --> 00:14:21,100
water, Treading Water, even may
still place them in the top. 10%

271
00:14:21,100 --> 00:14:24,500
of paid marketers.
That's true, conversely.

272
00:14:24,600 --> 00:14:27,900
Some Who doesn't optimized at
all, but, is blessed with an

273
00:14:27,900 --> 00:14:30,500
amazing brand.
May think they're God's Gift

274
00:14:30,500 --> 00:14:31,900
arrives.
Yeah.

275
00:14:32,000 --> 00:14:33,700
And you Levi's goes yeah, it's
important.

276
00:14:33,700 --> 00:14:37,100
To keep an open to keep that in
mind because yeah, you never

277
00:14:37,100 --> 00:14:40,200
know, just depends on what
you're working on.

278
00:14:40,200 --> 00:14:43,800
And yeah, if you're not doing a
lot, you know, I don't know

279
00:14:43,800 --> 00:14:47,600
you're doing logo brand fully
fully, fully matured brand that

280
00:14:47,600 --> 00:14:50,800
everyone knows about and PPC
paid search, just seems to be so

281
00:14:50,800 --> 00:14:53,500
easy cheap cpc's.
Everything is gray.

282
00:14:54,000 --> 00:14:56,500
Yeah, I've had how much are you
actually really keeping on top

283
00:14:56,500 --> 00:14:58,800
of the curve?
Anyway, I can clock Response.

284
00:14:58,800 --> 00:15:02,200
Team, tracking has been a
struggle recently, particularly

285
00:15:02,200 --> 00:15:05,600
ga4 in response to question two.
It's been tough trying to

286
00:15:05,600 --> 00:15:09,600
recreate reports and getting
clicks to implement goals tags

287
00:15:09,900 --> 00:15:12,300
properly.
There's also seems to be more

288
00:15:12,300 --> 00:15:14,600
reporting discrepancies,
especially with social

289
00:15:14,600 --> 00:15:17,500
platforms, like LinkedIn and
Facebook.

290
00:15:17,800 --> 00:15:21,700
And he continues saying that
yet, no Julie continues response

291
00:15:21,700 --> 00:15:23,800
to that saying.
I have this little theory that

292
00:15:23,800 --> 00:15:26,400
Google no longer wants to be.
The world's free analytics

293
00:15:26,400 --> 00:15:29,400
manager.
So, this is the design and and

294
00:15:29,400 --> 00:15:34,200
iterate ga4 to meet privacy,
compliance goals and don't

295
00:15:34,200 --> 00:15:35,700
really care.
If it does.

296
00:15:35,700 --> 00:15:38,400
What Universal analytics did for
businesses.

297
00:15:38,400 --> 00:15:41,100
Not the goal.
Yeah, I'm Julia.

298
00:15:41,100 --> 00:15:43,300
Barnes goes.
I mean, Adobe makes Bank on

299
00:15:43,300 --> 00:15:46,400
their paid analytics tools.
It could be mmm.

300
00:15:46,800 --> 00:15:49,800
So yeah, but a lot of people are
not happy with Adobe and how its

301
00:15:49,800 --> 00:15:53,900
it can be great once you've used
it once, but it's not easy to be

302
00:15:53,900 --> 00:15:56,000
like, okay, I know.
How to use it when you move to

303
00:15:56,000 --> 00:15:58,000
another company.
It's almost like learning things

304
00:15:58,000 --> 00:16:01,000
from scratch in response to
question 2.

305
00:16:01,000 --> 00:16:03,900
Tim Halloran goes, yes staying
ahead of the curve in enough for

306
00:16:03,900 --> 00:16:05,800
me to be able to train others on
it.

307
00:16:06,100 --> 00:16:09,800
If I don't understand it well
enough to teach it to my peers,

308
00:16:10,000 --> 00:16:13,100
then I need to dig deeper but
that's difficult when changes

309
00:16:13,100 --> 00:16:17,500
happen faster than you can test
or get significant data sets in

310
00:16:17,500 --> 00:16:20,300
that right Ashton clock response
to question 3 saying we've

311
00:16:20,300 --> 00:16:23,900
tested campaigns on Reddit and
Spotify over the past year.

312
00:16:23,900 --> 00:16:29,000
So feeling Ahead there because
they are less mature platforms

313
00:16:29,000 --> 00:16:32,400
clients that are open to
testing, as well as having

314
00:16:32,400 --> 00:16:36,500
enough budget and hours in their
retainer are the main thing that

315
00:16:36,500 --> 00:16:39,800
makes this possible.
Girl responds saying, read it

316
00:16:39,800 --> 00:16:43,300
adds are the bomb.
We are not even in paid social

317
00:16:43,300 --> 00:16:47,300
but those things are money.
If structured properly Angela

318
00:16:47,300 --> 00:16:50,200
goes, I'm trying to get someone
from Reddit for bills to be a

319
00:16:50,200 --> 00:16:54,900
guest with us on PPC chat.
So yeah, so that's in terms of

320
00:16:55,000 --> 00:16:58,900
Of when Ashton talked about
campaigns on Reddit and Spotify.

321
00:16:58,900 --> 00:17:01,600
So yeah, when we talk about PPC
chat here, we talked about doing

322
00:17:01,600 --> 00:17:05,700
paid ads on any channel.
So do not question for Julie,

323
00:17:05,700 --> 00:17:08,599
asks, have you done anything in
the past year to improve your

324
00:17:08,599 --> 00:17:12,500
skills, courses groups, Etc?
Is so please be specific.

325
00:17:12,500 --> 00:17:16,900
Also how has this helped you?
I think Gil gonna mentioned

326
00:17:17,099 --> 00:17:22,700
leaks course and so that's Ed L.
EA ke and that's a handle and I

327
00:17:22,708 --> 00:17:24,800
think that's he's definitely
worth a follower.

328
00:17:25,200 --> 00:17:28,200
But Gil, also responds here
saying lots of internal training

329
00:17:28,200 --> 00:17:30,700
and years pretty much the bee's
knees when it comes to

330
00:17:30,700 --> 00:17:33,300
analytics, conversion goals
reporting.

331
00:17:33,400 --> 00:17:37,200
So she has trained our team
internally and a few outside

332
00:17:37,200 --> 00:17:40,900
sources.
So yeah, at leaks course it is

333
00:17:40,900 --> 00:17:44,000
called.
God tier adds in the past couple

334
00:17:44,000 --> 00:17:46,500
of months, so yeah, we go to
god, tier adds.

335
00:17:46,700 --> 00:17:50,100
You be able to find out more
about his courses.

336
00:17:50,100 --> 00:17:52,100
Yeah, just Google it.
I'm sure you'll find it.

337
00:17:52,300 --> 00:17:55,700
I doubt if anybody else has such
a similar name, Into it so be

338
00:17:55,700 --> 00:17:58,300
very unique.
I made Cobra response to

339
00:17:58,300 --> 00:18:01,500
question 3 saying between my
team and I we have experience in

340
00:18:01,500 --> 00:18:05,400
all channels of marketing which
I think gives us a bit of a leg

341
00:18:05,400 --> 00:18:09,100
up to my Helen responsive.
Superior audience targeting

342
00:18:09,100 --> 00:18:11,900
tactics or Channel, mixed
strategy is where I feel the

343
00:18:11,900 --> 00:18:14,600
most ahead.
Plenty of things don't make this

344
00:18:14,600 --> 00:18:17,700
list though.
You can only go so long in PPC

345
00:18:17,900 --> 00:18:21,300
before you get humbled by
something better to remain aware

346
00:18:21,500 --> 00:18:24,600
of that eventually than bask in
it.

347
00:18:26,600 --> 00:18:29,100
And because, well response to a
question for senior, a few

348
00:18:29,100 --> 00:18:32,100
things I was invited into a PPC,
slack group that has been

349
00:18:32,100 --> 00:18:34,700
amazing.
I've been taken on more speaking

350
00:18:34,700 --> 00:18:38,200
gigs to help me research and
learn more.

351
00:18:38,200 --> 00:18:41,100
Yeah, so that has been really
great as so I meet is probably

352
00:18:41,100 --> 00:18:43,900
talking about the PVC chat slack
group.

353
00:18:43,900 --> 00:18:47,800
Or there's also the PSA slat
Group which is a great one day,

354
00:18:47,800 --> 00:18:51,400
is very vibrant that people are
talking about what was going on

355
00:18:51,400 --> 00:18:54,300
in paid search and how they
experiencing PPC.

356
00:18:54,300 --> 00:18:56,800
So yeah, if you Join either of
those ones on PC chair.

357
00:18:56,800 --> 00:18:59,700
Just look for the PPC chat or
ask about it on Twitter.

358
00:18:59,700 --> 00:19:02,900
Someone will send you the link
Melissa response to question 3

359
00:19:02,900 --> 00:19:04,900
saying.
We've done a lot of integration

360
00:19:04,900 --> 00:19:09,300
with offline CRM, like sales
Ford Sales force and HubSpot.

361
00:19:09,300 --> 00:19:12,200
So I feel ahead of the game,
there Julie them.

362
00:19:12,200 --> 00:19:15,000
Answers question for herself
saying I read pretty much

363
00:19:15,000 --> 00:19:18,100
everything under the sun
relative to the PC industry but

364
00:19:18,100 --> 00:19:22,200
also about the general General
economy and I'm a privacy

365
00:19:22,200 --> 00:19:27,000
legislation nerd took g a fork.
Says, with brie Anderson, so

366
00:19:27,000 --> 00:19:31,100
that's Breann disco.
Eon disco Anderson, and that's

367
00:19:31,100 --> 00:19:32,900
be Rie.
It has?

368
00:19:32,900 --> 00:19:36,200
She spells it?
Gotta get, gotta get oriented

369
00:19:36,200 --> 00:19:37,400
somehow.
So, yeah.

370
00:19:37,400 --> 00:19:40,300
Choose someone's course and
you'll get ahead with that,

371
00:19:40,500 --> 00:19:42,300
Dwayne Brown response to
question three saying, ad

372
00:19:42,300 --> 00:19:45,900
platforms, feel easier to keep
up with even Google ads.

373
00:19:45,900 --> 00:19:50,300
Does not have the changes that
ga4 has coming out weekly.

374
00:19:50,600 --> 00:19:53,800
They are P, Max changes but
those feel manageable Tim

375
00:19:53,800 --> 00:19:56,600
Halloran response to.
Enforcing now, I'm doing more

376
00:19:56,600 --> 00:20:00,000
mentoring, and Leadership stuff,
and building out Sops that I

377
00:20:00,008 --> 00:20:03,000
have in my head.
Wow, a lot harder than I

378
00:20:03,008 --> 00:20:05,600
realize.
There's so many caveats to every

379
00:20:05,600 --> 00:20:08,700
rule you also you almost need to
mind map.

380
00:20:08,700 --> 00:20:12,200
You decision-making, has helped
me improve this year.

381
00:20:12,200 --> 00:20:15,000
For sure, Julie goes.
I'm laughing reading this and

382
00:20:15,000 --> 00:20:16,900
think about how many things I do
that.

383
00:20:16,900 --> 00:20:21,300
The answer would be do ex unless
and the flowchart it would take

384
00:20:21,300 --> 00:20:23,400
would be messy.
Tim goes.

385
00:20:23,400 --> 00:20:27,100
Yeah, my thing right.
Now is, is it even worth it to

386
00:20:27,100 --> 00:20:28,400
create a decision?
Making great.

387
00:20:28,400 --> 00:20:31,700
If everything is going to change
and six months or would I have

388
00:20:31,700 --> 00:20:33,600
to teach critical thinking in
PPC?

389
00:20:33,600 --> 00:20:36,900
Obviously the latter.
Now I just get to figure out how

390
00:20:36,900 --> 00:20:38,600
to do that.
Yeah.

391
00:20:38,600 --> 00:20:41,600
Reaver response to that saying.
Yeah, I've also always done my

392
00:20:41,600 --> 00:20:43,800
courses around critical thinking
in PPC.

393
00:20:44,100 --> 00:20:47,800
I've always done my courses
around critical thinking a PPC

394
00:20:47,800 --> 00:20:50,700
though I never put it that way.
The basic principles haven't

395
00:20:50,700 --> 00:20:54,800
changed but the details do and
then Dwayne Brown response.

396
00:20:54,900 --> 00:20:58,100
Question forcing we have a
notion page just on GA for

397
00:20:58,100 --> 00:21:00,400
resources.
Everyone on the team is working

398
00:21:00,400 --> 00:21:03,300
through those free and paid
options.

399
00:21:03,600 --> 00:21:05,100
Tim Halloran goes when were
required.

400
00:21:05,100 --> 00:21:07,000
Whatever you want.
Just give me a please.

401
00:21:07,400 --> 00:21:09,100
Don't go slow.
We don't have been were in

402
00:21:09,100 --> 00:21:10,400
Canada.
Send me an e-mail.

403
00:21:10,400 --> 00:21:13,200
Tim I'll send you over.
What we have gestures?

404
00:21:13,200 --> 00:21:15,400
Goes raises hand.
Can I join too?

405
00:21:15,700 --> 00:21:18,800
Ah looks like Blaine is going to
be sharing the love with people

406
00:21:18,800 --> 00:21:22,100
outside the community and Sean.
Any response to question for

407
00:21:22,100 --> 00:21:24,800
same done courses, on Facebook,
from Andrew Fox.

408
00:21:25,000 --> 00:21:28,400
All courses on j4 from Bri
Anderson.

409
00:21:28,600 --> 00:21:31,500
Keep up with the marketing
o'clock for platform changes on

410
00:21:31,500 --> 00:21:34,100
Weekly News, many GA for
webinars ETC.

411
00:21:34,100 --> 00:21:37,200
The only thing I don't like
these days are the webinars or

412
00:21:37,200 --> 00:21:39,800
events the actual platforms put
on.

413
00:21:40,300 --> 00:21:43,300
Absolutely the events platforms
put on.

414
00:21:43,900 --> 00:21:45,100
Yeah.
Can be dangerous.

415
00:21:45,100 --> 00:21:50,100
It's there's no way it's not
going to come off as salesy as

416
00:21:50,100 --> 00:21:51,500
time clock as well response to
question.

417
00:21:51,500 --> 00:21:53,300
Forcing participating in this
community.

418
00:21:53,300 --> 00:21:54,800
More has been great for
learning.

419
00:21:54,900 --> 00:21:57,800
And affirming tactics and
strategies whether it's on

420
00:21:57,800 --> 00:21:59,800
Twitter.
The slack Channel or elsewhere

421
00:21:59,800 --> 00:22:03,600
also joining paid search org.
So yeah, that's their handles

422
00:22:03,600 --> 00:22:05,400
are paid search org.
Yeah.

423
00:22:05,400 --> 00:22:08,200
We joined them, their slack
Channel and attending various

424
00:22:08,200 --> 00:22:10,700
conferences like SMX or the
psa1.

425
00:22:11,200 --> 00:22:13,600
Do you need and takes us on to
question five saying, are you

426
00:22:13,600 --> 00:22:17,200
using more or different tools to
help you stay ahead of the curve

427
00:22:17,400 --> 00:22:19,900
in PPC?
These days if so, what has been

428
00:22:19,900 --> 00:22:24,800
helpful helping you any tools,
you tried and banded, right?

429
00:22:25,000 --> 00:22:27,300
Gilma Response Team third-party
PC Tools.

430
00:22:27,300 --> 00:22:31,000
Basically just sock overall,
with a few notable exceptions,

431
00:22:31,400 --> 00:22:34,300
we have some good product feed
totals tools.

432
00:22:34,300 --> 00:22:38,900
We like and a few data Studio
connectors but the further you

433
00:22:38,900 --> 00:22:43,500
get from Google's ecosystem, the
worse, the tools gets and then

434
00:22:43,500 --> 00:22:46,700
Julia self response to question.
Five saying, I just started

435
00:22:46,700 --> 00:22:51,300
playing with chat GPT this week.
I like it as an idea generator

436
00:22:51,300 --> 00:22:54,800
going to test it for competitor
things to sign.

437
00:22:54,900 --> 00:22:57,300
Stop for bård waiting list to
yes.

438
00:22:57,300 --> 00:22:58,700
So you die?
I use.

439
00:22:58,700 --> 00:23:02,100
So I do so that's swy the 04
reporting.

440
00:23:02,100 --> 00:23:07,800
Makes it easier and efficient.
Tim Herron goes, oh no, I missed

441
00:23:07,800 --> 00:23:11,500
the most obvious one MN search,
the best Regional PPC and

442
00:23:11,500 --> 00:23:16,000
broader search marketing monthly
event membership on the planet.

443
00:23:16,000 --> 00:23:19,800
It's a membership.
Go to Eminem and search dot-org

444
00:23:19,800 --> 00:23:24,400
sign up for membership.
Starting at 49 pounds for $9.

445
00:23:24,400 --> 00:23:26,900
Wow, amazing.
In price Tim Heller and then

446
00:23:26,900 --> 00:23:30,000
response to question five saying
home, not really anything new.

447
00:23:30,000 --> 00:23:34,500
I use Optimizer a decent amount.
I like the audit to more lately.

448
00:23:34,500 --> 00:23:37,400
Still use spyfu for PPC,
research and chat.

449
00:23:37,400 --> 00:23:41,100
GPT has been popping up more
lately for validation of

450
00:23:41,100 --> 00:23:44,300
different things.
Mostly those same stuff as a

451
00:23:44,300 --> 00:23:48,100
before and then we have Melissa
responding to question five

452
00:23:48,100 --> 00:23:50,900
going.
We use S AC 360 at Dallas has

453
00:23:50,900 --> 00:23:53,300
semrush, those are the big
three.

454
00:23:53,300 --> 00:23:57,200
So yeah, as a 360, T, Google a
dialysis.

455
00:23:57,500 --> 00:24:00,700
And then semrush semrush has
been coming up with some amazing

456
00:24:00,700 --> 00:24:03,200
functionality within their
tools, which is not just

457
00:24:03,200 --> 00:24:06,000
specific to PC.
They even have like a social

458
00:24:06,300 --> 00:24:09,400
media posting on there.
I really am going to start using

459
00:24:09,400 --> 00:24:12,500
really making the most of it,
especially with my scheduling of

460
00:24:12,500 --> 00:24:14,200
post.
That will be really helpful.

461
00:24:14,200 --> 00:24:16,400
I'm sure.
Anyway, we've come to the end of

462
00:24:16,400 --> 00:24:18,900
that chat there.
It has been a great talk.

463
00:24:18,900 --> 00:24:22,100
I hope you found that useful,
learn some new resources on

464
00:24:22,100 --> 00:24:24,800
things to use in regarding to
staying ahead.

465
00:24:24,900 --> 00:24:28,200
The curve in paid search.
And if you are specially what I

466
00:24:28,200 --> 00:24:31,100
said earlier on, if you're
feeling like the Ikea, treading

467
00:24:31,100 --> 00:24:34,500
on water, don't worry.
There's a lot of us in here,

468
00:24:34,700 --> 00:24:37,000
even though we've been doing
this for many, many years that

469
00:24:37,000 --> 00:24:40,000
are also treading on water
because it's really hard to keep

470
00:24:40,000 --> 00:24:42,800
up in a matter how long you've
been doing this.

471
00:24:43,100 --> 00:24:45,600
So, I hope you found that
useful.

472
00:24:45,600 --> 00:24:49,400
If you have any corrections for
me, please get in touch with me

473
00:24:49,600 --> 00:24:54,000
on the handle at the marketing,
and IT on Twitter, or find me on

474
00:24:54,000 --> 00:24:57,300
LinkedIn.
If you'd like to also this chat

475
00:24:57,300 --> 00:24:59,500
is going to be done again.
On Thursday is going to be 4

476
00:24:59,500 --> 00:25:02,300
p.m.
Eastern to 4 p.m. at our time

477
00:25:02,300 --> 00:25:05,400
GMT because the US has changed
time.

478
00:25:05,400 --> 00:25:09,000
We are going to get there at
some point, but yeah, join us on

479
00:25:09,100 --> 00:25:12,500
Thursday, 12 p.m. eastern Time
or 4 p.m.

480
00:25:12,600 --> 00:25:14,300
GMT.
Also.

481
00:25:14,300 --> 00:25:17,700
Yeah, if you have been listening
to this podcast for a long time,

482
00:25:17,700 --> 00:25:21,600
or a short period of time would
really love for ya, you to leave

483
00:25:21,600 --> 00:25:25,300
a rating or review.
It really helps with Team that

484
00:25:25,300 --> 00:25:27,200
this is a podcast or listening
to you.

485
00:25:27,200 --> 00:25:31,200
Say, we just go to link
three.com /pb, see chat on the

486
00:25:31,200 --> 00:25:34,800
score round up.
That would be an amazing support

487
00:25:34,800 --> 00:25:38,000
to the podcast.
Also wanted me to make a little

488
00:25:38,000 --> 00:25:40,300
little plug here for PPC live
UK.

489
00:25:40,600 --> 00:25:43,700
That is going to be happening
next week on the 31st because of

490
00:25:43,700 --> 00:25:45,500
train strikes issues are
happening.

491
00:25:45,500 --> 00:25:48,500
We had to move it to this Friday
to next week, Friday.

492
00:25:48,500 --> 00:25:50,400
Just this one time.
So it's next week Friday.

493
00:25:50,400 --> 00:25:54,600
The 31st of March 3, amazing.
Female speakers are going to be

494
00:25:54,900 --> 00:25:56,900
talking.
I've got some amazing catering

495
00:25:56,900 --> 00:26:00,800
from an African and Kate ra.
So yes, we're going to have some

496
00:26:00,800 --> 00:26:04,100
Nigerian spices in there.
We've also got the amazing

497
00:26:04,100 --> 00:26:07,800
platypus digital sponsoring us a
really grateful for that.

498
00:26:07,800 --> 00:26:10,700
They are an amazing digital
agency who are helping

499
00:26:10,700 --> 00:26:15,300
Charities, get visibility
through digital marketing.

500
00:26:15,600 --> 00:26:17,800
And three lucky winners are
going to do a raffle.

501
00:26:17,800 --> 00:26:20,300
With three.
Lucky winners are going to have

502
00:26:20,300 --> 00:26:24,700
money cash donations given to
their Charities as well.

503
00:26:24,900 --> 00:26:27,300
I'm really excited for them for
that.

504
00:26:27,600 --> 00:26:30,100
So yeah, if you want to be part
of that, get some money from

505
00:26:30,100 --> 00:26:33,800
your Charities, eat some amazing
Food Network with some amazing.

506
00:26:34,100 --> 00:26:37,200
Paid search folks.
Yeah, please go to PC live

507
00:26:37,200 --> 00:26:41,900
UK.com to get tickets for that.
They're only 20 pounds.

508
00:26:41,900 --> 00:26:45,600
Yeah, you're not going to get
such a PPC party at such a cheap

509
00:26:45,600 --> 00:26:49,100
price in East London.
There in one of London, you

510
00:26:49,100 --> 00:26:52,800
don't want to miss it.
So please join us for that.

511
00:26:53,200 --> 00:26:55,900
Finally, remember for York,
Campaigns and businesses to

512
00:26:55,900 --> 00:26:57,700
Glide smoothly.
There's a lot of hard work

513
00:26:57,700 --> 00:27:00,600
needed beneath the surface.
So keep your swans kicking by

514
00:27:00,600 --> 00:27:01,800
and speak to you next week.