EP240 - What's On Your Mind in PPC?

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Hello, and welcome to this
week's episode of the PPC chat

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Roundup in today's episode.
We have Julie having a bit of a

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free-for-all, in terms of asking
us what's on our mind in PPC.

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So literally that was the topic
because she couldn't decide on a

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specific PPC, topic, there was
no news that really rock, the

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paid search World in the past,
seven goes, which we weren't

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short of in January.
So thankful for that,

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definitely.
So, yeah, this week Julie, just

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takes us on a topic of what's on
your mind in PPC, where we just

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About what we're doing in terms
of client, side in terms of

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agencies, in terms of landing
pages, the tech World in

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general.
And yeah, the lot of things are

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talked about in terms of
automation as well.

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I hear saw a lot of comments
about P.

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Max performance Max.
We're going to talk about

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several different topics so I
hope you enjoy.

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Hello and a warm, welcome to
this episode of the PPC chat

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round up a podcast where I round
up the Twitter discussion that

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happens on Tuesdays at 5 p.m.
GMT.

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I'm your host annual and I'm
recording from my studio Hair in

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London UK.
And I use this platform to

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share, not just expert but also
my ideas and considered best

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practices about paid media and
the direction the digital

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industry is going in.
So if you want to keep up to

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date, My tips and tricks in the
industry and hair, all about

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PPC, live UK and get the latest
on the podcast that has been

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called your go-to.
If you don't make it to the PPC,

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check live discussions and even
if you do then like, follow

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share and retweet on, that's
right.

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To it's a with my handle, the
marketing annual join us on our

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LinkedIn Group, which is the PPC
chat Roundup podcast.

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Or if you're on Instagram, check
us out at PBC chat on the score

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round of to get quite some
Snippets from previous episodes.

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So we have Julie taken this on
Earth.

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Free-for-all topic where
everyone can just talk about

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what's on their mind me, you
know, on PBC for this week, this

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month, this year coming, we on
the 31st of January as I'm

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recording, you will be listening
or from the first of February.

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So, yeah, well, don't forget him
through January, I asked on my

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Tuesday pole, which is something
I do.

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And every Tuesday, just put a
pull-up out and the topic that's

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on my mind, it's usually a paid
search topic or paid search

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question.
I've asked, you know, about

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automation, I've asked about
using chat GPT for ad copy of

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asked about Different things
like budgeting ad copy stuff.

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How do you do ad copy?
All that kind of stuff.

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But this time I had mostly my
pvc live UK event.

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On my mind that's happening in a
couple of days.

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Tomorrow, for those listening on
Wednesday, it happened a few

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days ago for those listening
afterwards.

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Yeah, which I'm sure I can hope
to announce that it was a

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fantastic event after that.
But yeah, that's what on my mind

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right now.
I've done some shopping for it.

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They'll be Prosecco.
So I'm hoping everyone neat

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enjoyed that many ways made me
stop talking about being the

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Past and present of the same
time.

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That doesn't make sense.
But yeah, without it we're going

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to talk about a whole bunch of
topic that's on people's minds.

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But before we start into the
questions, as usual Julie does

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appear say, saying, before we
get to the questions, this chat

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is intended for PPC,
Professionals of all levels.

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So if you have something you
want to share, please do we are

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friendly and supportive
Community.

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Please don't be afraid to
participate.

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But lurkers and just listeners
of this podcast are welcome as

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well.
And so yeah, Julie also mentions

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that we have a PC icon.
Page that I helped put together.

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Actually it's an official PPC.
Chatter.com /p p c hyphen

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acronyms.
Yeah you can find out what

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people are talking about and no
one needs to know you looked it

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up.
So yeah if you have acronyms you

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can use it.
There we have Robert Brady that

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has joined us as well as Julie
advice and made Cobra also joins

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the conversation Debbie notin
Diner.

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Lena John Kagan actually joins
on time for this chat as well.

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So yeah I'm sure it's going to
be an interesting topic.

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So getting right.
Right into it.

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Julie asks the title question
what is on your mind this week

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in PPC?
Debbie notes and starts us off

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saying.
Yeah hello Julie and all with

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the PBC chat.
I'm Debbie is tweeting from

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Sunny Connecticut.
She goes.

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I'm interested in finding out
more about adding negative

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keywords in smart campaigns.
Julie goes, are you having

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difficulty adding negatives to a
SWAT campaign ad?

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Imagine that's the case.
Yes, I couldn't figure out where

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to add them for small campaigns,
where are they?

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I don't think you And so,
there's some news.

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If you're not sure about that,
you cannot add negatives, too

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smart campaigns and Debbie goes
is their new area for adding

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negatives to Performance.
Max campaigns to get her

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something really recently on
this.

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Yeah.
Right now, for most campaigns

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you have to manually our
support.

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So that's Gil Gil.
No responding.

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Yeah.
If you want them to do this for

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you, it's pretty clunky.
I was going to say that that is

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something that you still need to
ask you support to add - it can

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be done.
But yeah, I'm gonna roundabout

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way, Donna, Elena response.
Question, one in terms of what

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On her mind she goes.
I'm grateful for a great

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performance in January.
I'm curious if a recession will

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come or not and have an impact
on the performance.

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Gildner response question, one
seeing lots of responding to

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clients and Prospects trying to
stay warm and wondering how ga4

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is still around.
And we have Julie herself

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responding saying I know we just
talked about it to chat to go.

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But the amount of a I talked in
general and specific to PC,

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seems inescapable right now.
Yeah, everywhere.

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I am seeing No hair.
Are the questions that you

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should be asking chat GPT place
to give you the right answers?

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Yeah, there are loads of people
are doing tweets about it.

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LinkedIn posts about it.
There's a guy that has put a

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couple of posts where I have not
seen him post for a long while,

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and all of a sudden, he's
talking about chat GPT, and

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those posts are going viral like
legitimately like objectively

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viral.
So, yeah, if you want to go

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viral, maybe give us a different
perspective to chat GPT who

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knows?
John King and responds to it.

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Question one as well saying that
yeah.

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Yrp Max negatives at account.
Only it prevents me from doing a

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viable non-brand search test on
P.

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Max also, why does g a full sock
so much?

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Wow I'm Robert Brady respond
saying it's pretty reasonable

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that you would want to separate
Brandon, on-brand for p max.

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If you're asking tiro as or tcpa
they behave so differently.

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The account level - thing seems
like it encourages a second

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Google ads account for p Max to
live in.

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Yeah.
I don't take no goes how dare I

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want Simplicity delivers
responds up until a while ago

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you could only add negative
through a Google rep like what

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is this?
And why is this and give me a

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treat for putting up with this a
while ago?

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I thought that was still the
case David Carr response to the,

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you know, the chat about P Max.
I did this and they made a list

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connected to the P.
Max campaigns only, I can.

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Now add whatever.
I like to that list.

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That wasn't the case for you
interesting.

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Julie Vasquez, I get managed
services so it was a bit

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different plus campaign.
Only is the problem I need ad

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group level negatives and Gordon
Campbell goes broken on purpose.

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Yeah, in terms of the P.
Max always a ga for.

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He's talking about Jill.
It gives another answer to

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question.
One saying, I am not currently

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running any P Max campaigns in
Google ads, but they are whole

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we had solved brand terms
solution, letting you add

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account level.
Brand negatives is laughable,

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it?
Need that addresses.

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The issue.
Advertisers have no souls it.

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The Anthony Hickman, It's one
said, oh my God.

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Thank you.
Couldn't agree more.

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Everyone over here celebrating
account-level negatives.

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When the whole thing is behind a
curtain now.

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Anyway, account levels, novel
campaign, level account level -

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oh, my brain.
Freeze Andrews response to

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question one saying, hey, gang
can't believe I'm typing this,

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but this week I've had a
rebirth.

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When it comes to Bing, genuinely
found it simple to use unlike

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the LinkedIn interest layering.
Yeah, I took those.

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I stand, I found very
interesting as well.

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So yeah, being could be
promising.

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We have delivers responding to
question one as well saying.

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Kind of hard to put into words,
I'm onboarding a new member of

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our team so focused on that.
Honestly, going through our

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programs point-by-point, to
explain to a new person, is a

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very good exercise to work
through your thinking.

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And we have, yeah, myself, as I
said earlier, on my thought

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right now is PPC live, UK
happening on Thursday and how I

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need to keep having faith in
myself the way my community, our

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eyes.
Say to you a week ago, a week

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and a half ago?
Let's say yeah.

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I was thinking, maybe I should
just reform tickets.

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I'm not do this at all, because
the ticket numbers were not up

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to a number that, you know, I
thought look sounded successful

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and maybe going to tell you what
that number is, it's

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embarrassing now.
But yeah, it's been really great

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how much my community are having
faith in me and Yandy londoners

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that are going to be around.
Check out PPC live UK.com to get

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tickets.
We still have tickets going and

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two of our resident PP stuff.
Folks will be Be speaking as

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well so that's marketing
services are safely, Logan as

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well as Tiffany shares, who's
the GTM Yoda.

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So we've got Julie, advise going
are my God so happy for you

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Annie.
What an amazing way to kick off

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the year.
Yeah, right.

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I was dancing in the shower.
This morning, I replied, which

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is, was very true.
Actor goes, hope I get on as a

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speaker Someday, by the way, all
the best for, thank you extra.

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And Julie also makes a very
important note here saying that

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this seems like a great time to
plug our program to help new

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speakers get Our first gigs you
can apply hair.

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So that's official PPC chat.com
/nu hyphen, speaker, hyphens

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support hyphen programs.
Again that's official PPC

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chat.com, /nu hyphen speaker
hyphen support, hyphen program.

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At if you had experienced
speaker who wants to help out go

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to official PPC, chat forward
slash experienced hyphen

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speakers, hyphen, helping
hyphen, new speakers per gram,

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hyphen between All those words
that you need to stop acting

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Ivan so many time.
I'm sure you guys get it.

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So yeah, if you want to help or
you need help, go on the

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official PPC, chat website and
then we have Jill's asking girls

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respondents question.
One saying the role of an agency

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in 2023 as in what's on her
mind, how creative and landing

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page optimization are key
capabilities?

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Given how much targeting is now
automated.

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I'm thinking about this a lot
and Julia vices well goes this

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Sigh so often find myself
competing with book, media

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companies, and creative firms,
who want to run media.

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And this level of automation
with creative optimization only

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is interesting and Cynthia,
Sandoval response saying, this

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is basically 70% of what I do
managing accounts.

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Optimizing post.
Click Dylan online, response to

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question once and improving
conversion tracking, and

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understanding attribution across
all channels.

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Actor respond saying a lot.
Actually, recently, I'm getting

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project with both, Variety and
Industry of PPC tactics.

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So, I think I'm zoning out on
strategies or lot, instead of

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execution, but I will try to
create a balance.

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Also, not getting much time to
get updates on PPC.

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I will read, or listen to a
podcast while you're, you know,

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working that could help as well
actor, Ashton clock, respond

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same.
Yeah.

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Number one in terms of keeping
clients in check while making

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sure we meet their needs.
Had one.

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Go Rogue this month by opting in
to all Google ads.

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Dacians without telling us God
I'm cringing reading that also

227
00:11:23,800 --> 00:11:27,500
trying to keep new our clients
on track with our project plans

228
00:11:27,700 --> 00:11:30,400
but they keep getting ahead of
themselves.

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00:11:30,400 --> 00:11:33,900
Then they always asking again
continues in probably more of a

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00:11:33,908 --> 00:11:37,300
project management issue than a
PPC issue but sometimes hard to

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00:11:37,300 --> 00:11:39,600
differentiate between the two
Robert.

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00:11:39,600 --> 00:11:42,400
Brady goes all of them water
disaster, out of curiosity.

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00:11:42,400 --> 00:11:45,000
How many changes did that
Implement immediately?

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00:11:45,400 --> 00:11:47,800
How was performance affected
after an goes?

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00:11:47,800 --> 00:11:50,500
Yeah, within a span.
Of 45 seconds.

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They number one removed, all of
our phrase, exact match,

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keywords to launched broad match
keywords in all campaigns 3

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00:11:58,600 --> 00:12:03,000
launched a dynamic search ads.
In all campaigns for opted, all

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00:12:03,000 --> 00:12:07,000
search campaigns into display
expansion. 5 turned on

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00:12:07,000 --> 00:12:09,800
auto-created assets for our
essays.

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Google ads must have had a field
day with that one, especially

242
00:12:13,200 --> 00:12:15,800
the support team as then.
Continue saying it was truly

243
00:12:15,800 --> 00:12:18,900
impressive LOL but luckily
somehow performance was only in,

244
00:12:19,100 --> 00:12:22,500
Ted in the four days that the
changes were live once we

245
00:12:22,500 --> 00:12:26,200
reverted everything back to
normal things have been much

246
00:12:26,200 --> 00:12:29,000
more stable.
Definitely feel like we dodged a

247
00:12:29,000 --> 00:12:30,700
bullet there.
Yeah that sounds like a very

248
00:12:30,700 --> 00:12:32,600
much a dodge a bullet.
Yeah.

249
00:12:32,600 --> 00:12:34,000
Julia Roberts goes, my heart is
racing.

250
00:12:34,000 --> 00:12:36,100
Just reading this mine to Dwayne
Brown response.

251
00:12:36,100 --> 00:12:39,600
Sounds like the worst day for
everyone, especially if this was

252
00:12:39,600 --> 00:12:42,700
a new media buyer working on the
add account.

253
00:12:42,900 --> 00:12:46,100
And yeah, just a whole bunch of
gifts going like, oh my God,

254
00:12:46,100 --> 00:12:48,900
it's being scared.
I'm me going far.

255
00:12:49,000 --> 00:12:54,600
Or yeah, you can imagine what
all our reactions to that has

256
00:12:54,600 --> 00:12:57,600
been then Brown response to
question one saying, will we get

257
00:12:57,600 --> 00:13:01,400
deeper into a recession waiting
to see if the Americans raises

258
00:13:01,400 --> 00:13:07,200
interest rates even more Canada,
doing .25 BPS last week was less

259
00:13:07,200 --> 00:13:10,700
than I thought they could steal
raise it more.

260
00:13:10,900 --> 00:13:12,600
So they've asked gives another
outs to question.

261
00:13:12,600 --> 00:13:15,700
One saying, I need a deeper
understanding of GMP at this

262
00:13:15,700 --> 00:13:18,400
point.
Two main clients are moving onto

263
00:13:18,400 --> 00:13:20,500
it.
So Time to brush up on the new

264
00:13:20,500 --> 00:13:24,000
products and how they run in
this platform.

265
00:13:24,200 --> 00:13:27,300
We then have a Macabre
responding saying what reporting

266
00:13:27,300 --> 00:13:30,800
for January is going to look
like a few accounts or strange

267
00:13:30,800 --> 00:13:32,900
Decline.
And I've been trying to piece it

268
00:13:32,900 --> 00:13:36,000
together and yeah, we've got
Judy saying that hair is what

269
00:13:36,000 --> 00:13:39,000
Jeannie tweeted last week about
account-level negative keywords

270
00:13:39,000 --> 00:13:41,900
and P Max.
So, as liaison, that's how I

271
00:13:41,900 --> 00:13:44,700
handle, she said, some have
noticed account-level negatives

272
00:13:44,700 --> 00:13:47,800
are starting to roll out
globally from account settings,

273
00:13:47,800 --> 00:13:51,000
you can add keywords As to
exclude traffic from all search

274
00:13:51,000 --> 00:13:54,600
and shopping campaigns and the
search and shopping portion of

275
00:13:54,600 --> 00:13:58,300
pmax for brand safety fears,
there's a link that she gives

276
00:13:58,300 --> 00:13:59,700
that I'll put it in the show
notes.

277
00:14:00,100 --> 00:14:02,100
She continues.
This was announced last year and

278
00:14:02,100 --> 00:14:03,600
has been in testing for several
months.

279
00:14:03,600 --> 00:14:07,100
Please note that the use case
for this feature is brand safety

280
00:14:07,100 --> 00:14:09,400
and suitability.
We are working on features to

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00:14:09,400 --> 00:14:12,900
address, other use cases, and
we'll have more to share soon.

282
00:14:13,200 --> 00:14:16,900
And a reminder of existing brand
suitability controls include

283
00:14:16,900 --> 00:14:20,500
inventory, types, digital
content, Placement exclusions

284
00:14:20,500 --> 00:14:24,500
and negative keywords at the
campaign level there, more

285
00:14:24,500 --> 00:14:27,000
questions about to add.
But that's not what we're here

286
00:14:27,000 --> 00:14:29,600
to chat about getting back to,
what's on our mind.

287
00:14:29,900 --> 00:14:32,800
Tim Herron response saying to
question, one saying, GA for

288
00:14:33,100 --> 00:14:35,600
adding goals and conversions, I
honestly can't figure out the

289
00:14:35,600 --> 00:14:38,500
definitions of events, custom
events, event, parameters

290
00:14:38,500 --> 00:14:42,000
conversion event, Etc.
Went in circles for a while.

291
00:14:42,000 --> 00:14:44,900
When I was helping my brother
with his, carpentry business

292
00:14:45,200 --> 00:14:47,600
analytics set up laughs.
That's very kind.

293
00:14:47,900 --> 00:14:50,800
They'll respond saying aye I
know someone offering this as a

294
00:14:50,800 --> 00:14:53,200
service.
Now full g, a full setup from

295
00:14:53,200 --> 00:14:56,000
creating property adding to
website events.

296
00:14:56,000 --> 00:14:59,500
Conversions, e-commerce, Etc,
genius, huge opportunity for

297
00:14:59,500 --> 00:15:03,500
those few that have this skill
set, ga4 hurts my head.

298
00:15:03,900 --> 00:15:07,800
It hurts my to Jason King
response, saying when I got my

299
00:15:07,800 --> 00:15:11,000
first conversion tracking set up
and waking, I felt like I'd

300
00:15:11,000 --> 00:15:13,300
cracked a ridiculously tricky
puzzle.

301
00:15:13,300 --> 00:15:16,900
Ga4 is for the Nerds.
Yeah, totally for the nurse.

302
00:15:16,900 --> 00:15:18,300
Thanks for that Google.
Yeah.

303
00:15:18,300 --> 00:15:22,000
Because you know, Let's make
things harder is that yeah the

304
00:15:22,008 --> 00:15:25,200
name of your game at the moment
is it and don't another one

305
00:15:25,200 --> 00:15:27,700
gives another thought that is
going to his head saying also

306
00:15:27,700 --> 00:15:31,600
Tick Tock ads recommendations on
Creative for clients that have

307
00:15:31,600 --> 00:15:34,500
in-house or short form.
Video capabilities versus

308
00:15:34,500 --> 00:15:37,900
Outsourcing production
storyboarding and pricing for it

309
00:15:37,900 --> 00:15:41,400
correctly.
If our agency handles it and

310
00:15:41,400 --> 00:15:44,400
doing continues, that sounds
like a full plate right there.

311
00:15:44,400 --> 00:15:47,200
And really goes, I think this
will be a good topic to revisit

312
00:15:47,200 --> 00:15:50,400
for a chat with a guess.
A whose professional and Tick

313
00:15:50,400 --> 00:15:53,300
Tock ads, come on somebody, let
us know.

314
00:15:53,400 --> 00:15:55,100
I'm going on an interesting
thread.

315
00:15:55,100 --> 00:15:59,300
So when Ashton talked about how
a client of his opted in to all

316
00:15:59,300 --> 00:16:01,500
Google as recommendations
without telling them, do you

317
00:16:01,500 --> 00:16:05,000
live life, respond saying Auto,
recommendation opt-ins are the

318
00:16:05,000 --> 00:16:07,800
new we changed.
All our landing pages last week

319
00:16:07,800 --> 00:16:10,600
and didn't tell you.
Yeah, and Gil goes that strikes.

320
00:16:10,600 --> 00:16:15,200
A particularly sensitive portion
of my heart and Julie goes, I've

321
00:16:15,200 --> 00:16:18,900
added checking this to, my Bi
weekly tasks as everyone should

322
00:16:19,300 --> 00:16:22,600
GTA Vice goes, oh my God.
I need to update our checklist.

323
00:16:22,600 --> 00:16:24,600
It's just in my head.
Thanks, Judy.

324
00:16:24,900 --> 00:16:27,100
Julie goes.
I have a whole set of accounts

325
00:16:27,100 --> 00:16:31,100
that I still have access to and
get a link from that have also

326
00:16:31,100 --> 00:16:34,900
applied recommendations on and
they alert give me agitation

327
00:16:34,900 --> 00:16:37,600
every time they come through
learn skills.

328
00:16:37,600 --> 00:16:40,100
I removed myself from old
accounts for this reason and

329
00:16:40,100 --> 00:16:43,800
because I'm super careful in a
world where I don't want to risk

330
00:16:43,800 --> 00:16:47,400
of being attached to an account.
I am not actively watching in

331
00:16:47,400 --> 00:16:49,000
case.
There is some obscure

332
00:16:49,100 --> 00:16:52,300
Reliability risk.
I don't know about Ginny goes.

333
00:16:52,300 --> 00:16:53,900
Yeah, I've tried to get removed
and I can't.

334
00:16:53,900 --> 00:16:57,400
It's another agencies MCC that I
did some work for and I can't

335
00:16:57,400 --> 00:17:01,200
unlink myself and my request to
be on length, have gone nowhere

336
00:17:01,200 --> 00:17:03,500
but I agree on the liability
peace.

337
00:17:03,900 --> 00:17:07,099
I mean, Julie gives us a couple
of questions here cuz she says

338
00:17:07,099 --> 00:17:08,900
like let's have a couple of
questions so that we just

339
00:17:08,900 --> 00:17:12,900
continue with the chatting for
the our Julie asks, what have

340
00:17:12,900 --> 00:17:15,900
your clients or stakeholders
been asking you about this

341
00:17:15,900 --> 00:17:18,300
month?
And the third question is, is

342
00:17:18,300 --> 00:17:20,900
there?
Need help with or help figuring

343
00:17:20,900 --> 00:17:22,900
out.
Let's help each other solve some

344
00:17:22,900 --> 00:17:24,500
problems.
If you have a question you'd

345
00:17:24,500 --> 00:17:26,700
like to ask but don't want to
tweet it.

346
00:17:26,700 --> 00:17:29,900
DM me and I will ask the
question for you so the Tweet

347
00:17:29,900 --> 00:17:33,600
doesn't come from you.
So here it's an hour to help

348
00:17:33,600 --> 00:17:35,800
each other out.
But in terms of answering the

349
00:17:35,808 --> 00:17:38,400
question what kinds of
stakeholders I've been asking

350
00:17:38,400 --> 00:17:43,200
about Gil goes lots of folks
asking about P Max but even more

351
00:17:43,200 --> 00:17:47,000
are surprisingly planning on
scaling up and doubling down on

352
00:17:47,000 --> 00:17:50,700
ads this year, very pleased as
This is a healthy approach to

353
00:17:50,700 --> 00:17:54,100
ads in an unsure economic
environment.

354
00:17:54,300 --> 00:17:57,000
Jill respond saying, I second
that everyone from small

355
00:17:57,000 --> 00:18:00,100
business owners to Advanced
practitioners wants to talk

356
00:18:00,100 --> 00:18:01,500
about P.
Max Julie goes.

357
00:18:01,500 --> 00:18:04,600
I mean, what small business
wouldn't want to have their ad

358
00:18:04,600 --> 00:18:07,500
performance maxed.
And in answer to question three,

359
00:18:07,500 --> 00:18:10,100
Gill also gives an answer
saying, nothing specific.

360
00:18:10,100 --> 00:18:12,300
But I just wanted to say I
appreciate the PVC chat

361
00:18:12,300 --> 00:18:16,000
Community or we appreciate you
too girl and the willingness of

362
00:18:16,000 --> 00:18:18,800
everyone had to jump in and help
folks with questions where the

363
00:18:18,800 --> 00:18:20,600
base.
Or Advanced, thanks for hosting

364
00:18:20,600 --> 00:18:23,100
constantly.
Julie, Julie goes, thank you.

365
00:18:23,100 --> 00:18:26,200
This community is as great as it
is because of everyone and their

366
00:18:26,200 --> 00:18:28,900
kindness and generosity of
knowledge, I tell people all the

367
00:18:28,900 --> 00:18:32,700
time, working on PPC, chap.
Truly is my professional happy

368
00:18:32,700 --> 00:18:34,000
place.
Yeah, we need that.

369
00:18:34,000 --> 00:18:37,900
And that's what I created PVC
live, UK for a professional

370
00:18:38,200 --> 00:18:40,900
happy place.
Something that does give you a

371
00:18:40,900 --> 00:18:42,900
financial, you know, little
side.

372
00:18:42,900 --> 00:18:46,100
Hustle, give you a little bit of
padding the pocket, but also

373
00:18:46,100 --> 00:18:48,800
something that is just about the
reward.

374
00:18:48,800 --> 00:18:52,700
The payment is the Joy from the
people that you're doing it with

375
00:18:52,700 --> 00:18:55,500
the response that you get is
fantastic.

376
00:18:55,800 --> 00:18:58,500
And yeah Julie goes yeah.
Part of the reason I put so much

377
00:18:58,500 --> 00:19:02,300
energy into people see chat in
2020 and 2021 professional happy

378
00:19:02,300 --> 00:19:04,800
place is Julia rice, says as
well.

379
00:19:04,800 --> 00:19:07,500
Definitely Robert Brady response
to question to saying, I feel

380
00:19:07,500 --> 00:19:10,600
like there is lots of
uncertainty out there about

381
00:19:10,600 --> 00:19:14,400
where the economy is headed.
So the question is, how should

382
00:19:14,400 --> 00:19:17,700
we approach this in terms of
uncertainty about economy?

383
00:19:17,900 --> 00:19:20,400
How should we approach this?
He goes I'm seeing the same

384
00:19:20,400 --> 00:19:23,700
clients looking for guidance on
how they should proceed with the

385
00:19:23,700 --> 00:19:27,000
economic conditions generally
and in their specific industry,

386
00:19:27,300 --> 00:19:32,300
some are asking about additional
platforms to try in 2023 to

387
00:19:32,400 --> 00:19:34,800
delivers response.
Same, it's cute for from my

388
00:19:34,800 --> 00:19:37,000
public sector and response
question to.

389
00:19:37,300 --> 00:19:41,000
So a lot of what they're asking
for consists of ASAP launches

390
00:19:41,000 --> 00:19:44,700
and also well thought out plans
for next year, it's a bit of a

391
00:19:44,700 --> 00:19:46,500
gearshift.
They're already thinking of

392
00:19:46,500 --> 00:19:50,400
2024, that's interesting and
Then we have Dylan online

393
00:19:50,400 --> 00:19:51,800
responded.
Question to saying.

394
00:19:51,800 --> 00:19:54,700
Yeah, clients have just been
seen a lot of changes in the

395
00:19:54,708 --> 00:19:57,400
digital space and are Keen to
understand what's going on.

396
00:19:57,400 --> 00:20:00,800
Yes, during Brown respond saying
if I can't predict what will

397
00:20:00,800 --> 00:20:03,900
happen this year?
Yeah, I did too good of a job of

398
00:20:03,900 --> 00:20:06,200
laying out what I think will
happen the last two years.

399
00:20:06,200 --> 00:20:09,400
I was not always right just
right enough times to shock

400
00:20:09,400 --> 00:20:12,400
them.
Also clients wanted my advice on

401
00:20:12,400 --> 00:20:15,400
how to make their ad creative
better yet.

402
00:20:15,800 --> 00:20:17,900
We need to be a bit of a
creative genius, these days.

403
00:20:17,900 --> 00:20:20,400
It's not just about the data.
He'll respond saying, I find

404
00:20:20,400 --> 00:20:23,500
that second one ad creative,
isn't what people are asking me

405
00:20:23,500 --> 00:20:27,600
about, but what I'm doing, a lot
of telling them about.

406
00:20:27,600 --> 00:20:31,200
So yeah, they don't they don't
ask about it but they need to be

407
00:20:31,200 --> 00:20:32,200
told because they are not doing
it.

408
00:20:32,200 --> 00:20:35,800
Well, we're in brown responsive,
there's a lot of that to some

409
00:20:35,800 --> 00:20:37,300
ad.
Creatives is just not meeting

410
00:20:37,300 --> 00:20:40,500
the bar set bike, their
competitors for DTC.

411
00:20:40,500 --> 00:20:44,200
So that's direct to Consumer.
Andy calm, clients been seen

412
00:20:44,200 --> 00:20:48,500
them ads of competitions direct
and indirect, based on our DC

413
00:20:48,500 --> 00:20:54,100
brand An index and that is take
some risk.com /dt c, hyphen

414
00:20:54,100 --> 00:20:58,100
brand, hyphen index, and yet
somehow, or Another World's

415
00:20:58,100 --> 00:21:01,200
response to question to say, in
top of my head GA for Stuff

416
00:21:01,200 --> 00:21:04,400
using a BM so account based
modeling.

417
00:21:04,500 --> 00:21:08,900
Yeah, to reach X's audience,
wanting to add account based

418
00:21:08,900 --> 00:21:13,100
marketing to reach X's audience,
wanting to add Google reviews to

419
00:21:13,100 --> 00:21:16,700
shopping, products is Twitter
cheaper right now, value of

420
00:21:16,700 --> 00:21:21,000
YouTube, subscriptions versus
actual Will's integrating AMZ

421
00:21:21,000 --> 00:21:26,000
Revenue into Power bi cost
Channel report adding a new CC,

422
00:21:26,100 --> 00:21:28,400
not sure what CeeCee is delivers
goes.

423
00:21:28,400 --> 00:21:32,000
You didn't hear this from me but
now is the time to ask Twitter

424
00:21:32,000 --> 00:21:35,700
for coupons and matched buys
coupons and much toys.

425
00:21:35,700 --> 00:21:38,200
Interesting dilemma online
response saying I'm helping a

426
00:21:38,208 --> 00:21:42,500
client, Implement offline
conversion tracking to help feed

427
00:21:42,500 --> 00:21:46,200
back to lead quality to Google
ad so that our campaigns can

428
00:21:46,300 --> 00:21:49,800
better optimized for the right
conversions and Become more

429
00:21:49,800 --> 00:21:53,100
consistent, any tips?
Any thing to look out for my tip

430
00:21:53,100 --> 00:21:54,800
will become Tamarin.
We do that.

431
00:21:54,800 --> 00:21:57,600
A lot of we pull in a lot of
Revenue data so that we can help

432
00:21:57,600 --> 00:22:00,900
optimize towards offline
conversions.

433
00:22:00,900 --> 00:22:04,600
I don't know if that's something
you would be interested in

434
00:22:04,600 --> 00:22:06,800
Jill's response.
Question to say and I second

435
00:22:06,800 --> 00:22:09,500
that everyone from small
business owners to Advanced

436
00:22:09,500 --> 00:22:13,800
practitioners wants to talk
about performance Max and for

437
00:22:13,800 --> 00:22:17,000
question, Three Amigos, nothing
is coming to mind by would like

438
00:22:17,000 --> 00:22:20,400
to Echo that what Gill Nets.
About the community, very

439
00:22:20,400 --> 00:22:23,600
grateful to have a group of such
smart folks that are always

440
00:22:23,600 --> 00:22:26,400
willing to help.
Absolutely, always willing to

441
00:22:26,408 --> 00:22:28,100
help her.
John Keegan response to question

442
00:22:28,100 --> 00:22:30,500
2.
Same literally, the same thing I

443
00:22:30,500 --> 00:22:33,800
hear every year, do we really
need brand keywords, really?

444
00:22:34,000 --> 00:22:36,800
They sell to saying that.
Julie Rogers goes, oh bless.

445
00:22:36,800 --> 00:22:39,500
I mean, if you have zero
competitors, then I guess you

446
00:22:39,500 --> 00:22:41,100
don't.
Maybe not test.

447
00:22:41,100 --> 00:22:43,700
It is what I would say.
Tested tested tested John Keegan

448
00:22:43,700 --> 00:22:46,100
goes as well.
To question 3 saying, I'm

449
00:22:46,100 --> 00:22:48,800
horribly struggling with pulling
the most simplistic reports.

450
00:22:49,000 --> 00:22:52,600
NGA for likely due to data
sample thresholds.

451
00:22:52,900 --> 00:22:56,700
Anyone got a workaround?
Yeah, ga4 is a mess.

452
00:22:56,700 --> 00:22:59,200
Julie goes Gilda.
Goes some of our largest

453
00:22:59,200 --> 00:23:03,500
accounts have switched already.
There is no sample threshold

454
00:23:03,500 --> 00:23:05,500
where this thing starts making
sense.

455
00:23:05,500 --> 00:23:09,800
It's trashed Lord, during Brown
goes been looking at fathom,

456
00:23:09,800 --> 00:23:13,500
analytics, as client need,
something they can use to.

457
00:23:13,900 --> 00:23:16,200
Wow, he's going on.
Ouija, a Ford.

458
00:23:16,200 --> 00:23:18,900
It's making me very very, very,
very nervous.

459
00:23:19,700 --> 00:23:22,300
Yeah, I was just talking about
ga4, in terms of when Robert,

460
00:23:22,300 --> 00:23:25,200
Brady said, I feel like there's
a lot of uncertainty around the

461
00:23:25,200 --> 00:23:27,400
economy.
How should we approach this

462
00:23:27,400 --> 00:23:29,000
debit note in goes?
That's exactly what I'm

463
00:23:29,000 --> 00:23:30,900
wondering.
Has anyone diversify their

464
00:23:30,900 --> 00:23:33,700
Google as budget to actually to
include bank?

465
00:23:33,700 --> 00:23:36,200
If so, how is it going?
I've seen a big uptick in

466
00:23:36,200 --> 00:23:38,000
qualified prospects from Bing
ads.

467
00:23:38,300 --> 00:23:40,700
Ashton clock goes.
Yes, we use Bing all the time.

468
00:23:40,700 --> 00:23:44,200
It's usually one of the first
platform expansion will present

469
00:23:44,200 --> 00:23:47,400
to a client because it's an easy
way to reach new and relevant

470
00:23:47,400 --> 00:23:49,500
traffic.
Especially since you can

471
00:23:49,500 --> 00:23:52,700
directly import campaigns from
Google ads and it tends to be

472
00:23:52,700 --> 00:23:55,600
less expensive than Google ads.
Yes.

473
00:23:55,600 --> 00:23:59,300
Lower cpcs better conversion
rates really because the people

474
00:23:59,300 --> 00:24:02,800
on being on more intentful and
you know, they have more intent

475
00:24:02,800 --> 00:24:05,600
in terms of what they're doing.
Lawrence, Chase answers.

476
00:24:05,600 --> 00:24:09,200
Question to 2 and J 4 is causing
headaches, migraines with

477
00:24:09,200 --> 00:24:13,400
clients and perks are concerned
about the economy and how it is,

478
00:24:13,400 --> 00:24:16,000
impacting sales.
And another conversation that

479
00:24:16,000 --> 00:24:18,800
was being had based on Robert
where he said, how should we

480
00:24:19,000 --> 00:24:22,400
Approach this in terms of where
the economy is needed and then

481
00:24:22,400 --> 00:24:25,100
when Debbie then responded to
that same, that's exactly what I

482
00:24:25,100 --> 00:24:27,400
was wondering.
Has anyone Diversified their

483
00:24:27,400 --> 00:24:31,300
Google ads budget to include
Bing if so how is it going?

484
00:24:31,300 --> 00:24:34,900
And really goes Microsoft ads or
being makes it so easy to import

485
00:24:34,900 --> 00:24:37,500
a campaign from Google ads.
You can test a well, performing

486
00:24:37,500 --> 00:24:40,900
campaign from Google ads,
they're pretty quickly and see

487
00:24:40,900 --> 00:24:42,700
what kind of results you can get
there.

488
00:24:42,900 --> 00:24:47,200
It can be a fantastic platform
with generally lower cpcs and

489
00:24:47,200 --> 00:24:48,800
yeah GTA Vice goes on the
LinkedIn.

490
00:24:48,900 --> 00:24:51,800
Audiences Game Changer.
And Robert, Brady goes

491
00:24:51,800 --> 00:24:54,400
personally, I think the whole
Microsoft LinkedIn connection is

492
00:24:54,400 --> 00:24:58,800
criminally under utilized by
Microsoft ants they could do so

493
00:24:58,800 --> 00:25:01,600
much more Julie.
Goes, aren't we all dreaming of

494
00:25:01,600 --> 00:25:03,800
a day when they just combine
LinkedIn?

495
00:25:03,900 --> 00:25:07,100
And being at platforms, but
since ad revenue is not the

496
00:25:07,100 --> 00:25:10,700
primary focus source for
Microsoft, like it is, for other

497
00:25:10,700 --> 00:25:12,500
platforms.
I don't see this happening,

498
00:25:12,500 --> 00:25:15,400
which sucks because it could be
amazing.

499
00:25:15,600 --> 00:25:17,600
Televised goes, yes, tentative
yes.

500
00:25:17,600 --> 00:25:21,000
I worried we'd get the Of being
with LinkedIn as an option

501
00:25:21,000 --> 00:25:25,500
rather than a LinkedIn ads
manager with Bing as an option.

502
00:25:25,500 --> 00:25:27,900
And yeah, no, it's close.
This is a dream.

503
00:25:27,900 --> 00:25:31,400
In terms of, you know, being
linking together, combining

504
00:25:31,400 --> 00:25:34,900
LinkedIn and Bing ad platforms.
Yeah, that would be really

505
00:25:34,900 --> 00:25:36,800
great.
I think, I just to consolidate

506
00:25:36,800 --> 00:25:41,300
some of the platforms.
I think there are so many and

507
00:25:41,300 --> 00:25:44,300
I'm yeah, response to also that
conversation where you'll goes.

508
00:25:44,300 --> 00:25:46,000
Yeah, LinkedIn ads.
Yes.

509
00:25:46,000 --> 00:25:48,900
Has a reputation for being more
expensive, but the quality.

510
00:25:48,908 --> 00:25:52,500
The targeting is so much more
accurate than what you can get

511
00:25:52,500 --> 00:25:54,900
elsewhere.
I think net-net CPL ends up

512
00:25:54,900 --> 00:25:57,300
being worth it.
Has that been your experience

513
00:25:57,300 --> 00:25:59,600
Julie response saying.
I think it is worth the cost for

514
00:25:59,600 --> 00:26:03,000
the targeting clients, say all
the time who they want to Target

515
00:26:03,000 --> 00:26:06,700
by industry job level and or
even company, you can do it on

516
00:26:06,700 --> 00:26:08,800
LinkedIn.
But of course it costs more than

517
00:26:08,800 --> 00:26:12,900
just a targeting with keywords
or interests drives me nuts.

518
00:26:13,400 --> 00:26:16,000
And she continues, like, you
want to Target c-suite in the

519
00:26:16,008 --> 00:26:20,500
SAS industry with companies of
500 plus Police in the u.s. you

520
00:26:20,500 --> 00:26:23,600
don't have to just dream it.
You can do it in LinkedIn.

521
00:26:23,700 --> 00:26:26,300
Sam goes 100%.
It also drives me nuts, that

522
00:26:26,300 --> 00:26:28,300
people pay all this money for
LinkedIn.

523
00:26:28,300 --> 00:26:32,600
Audiences then don't build them
in GA or Facebook for use later.

524
00:26:32,600 --> 00:26:37,000
You paid a premium for the data
capture, it really goes, yes to

525
00:26:37,000 --> 00:26:38,500
this.
Send them to a unique landing

526
00:26:38,500 --> 00:26:41,700
page and use that to build
audiences for use elsewhere.

527
00:26:42,100 --> 00:26:45,700
I worked on fascinating
campaigns a couple of years ago

528
00:26:45,700 --> 00:26:48,200
where we use Facebook and
Linkedin to figure out what kind

529
00:26:48,200 --> 00:26:51,200
of content on.
What formats resonated with what

530
00:26:51,200 --> 00:26:54,600
audiences televised goes?
I explained it this way LinkedIn

531
00:26:54,600 --> 00:26:57,500
does not want their users
inundated with ads.

532
00:26:58,000 --> 00:27:01,500
They suppress Impressions or
only allow a certain amount.

533
00:27:01,500 --> 00:27:04,700
This drives up the cost, but
keeps the experience impeccable

534
00:27:05,100 --> 00:27:08,500
worth investing in not.
All clients will agree boy to my

535
00:27:08,500 --> 00:27:11,300
argument and girl goes, yeah,
that's probably a pretty fair

536
00:27:11,300 --> 00:27:14,200
assessment.
Never thought it that way before

537
00:27:14,200 --> 00:27:17,600
they are based pretty much
trying to keep the annoying ads

538
00:27:17,600 --> 00:27:19,900
to a minimum.
But still making money.

539
00:27:19,900 --> 00:27:23,900
So that's why it's expensive.
That's a very interesting take

540
00:27:23,900 --> 00:27:27,100
on it and I do agree with that
and answer the question as to

541
00:27:27,100 --> 00:27:30,600
whether anyone has tested
diversifying from Google ads to

542
00:27:30,600 --> 00:27:32,800
Bing.
Definitely Duane Brown responded

543
00:27:32,800 --> 00:27:36,300
saying we always test out,
Microsoft ads for clients who do

544
00:27:36,300 --> 00:27:39,000
well on Google.
The Challenge is spend is

545
00:27:39,000 --> 00:27:41,300
limited.
And on that note, we come to the

546
00:27:41,300 --> 00:27:44,100
end of the chat today.
I hope you found it very

547
00:27:44,100 --> 00:27:47,800
interesting and maybe did some
of the stuff that we're on our

548
00:27:47,800 --> 00:27:49,900
mind.
Was it on your Mind as well.

549
00:27:49,900 --> 00:27:52,400
Did we hit the nail on the head
with some of the things we think

550
00:27:52,400 --> 00:27:56,400
about, in terms of the economy
P, Max LinkedIn, combining

551
00:27:56,400 --> 00:27:59,900
LinkedIn and Bing.
And such if you want to share

552
00:27:59,900 --> 00:28:02,100
some of your ideas about the
things that you're thinking

553
00:28:02,100 --> 00:28:03,900
about.
Join us on Thursday, there's

554
00:28:03,900 --> 00:28:07,800
going to be an audio chat on
Twitter spaces which Glenn the

555
00:28:07,800 --> 00:28:11,600
smelts literary mentioned, how
there's so much options that we

556
00:28:11,600 --> 00:28:15,100
give and I'm starting to think
maybe this podcast is redundant

557
00:28:15,100 --> 00:28:18,000
compared to the Twitter spaces
chat but then we don't share as

558
00:28:18,000 --> 00:28:21,000
much.
And Phil on Twitter spaces as I

559
00:28:21,000 --> 00:28:23,800
am share in terms of everybody's
opinions because not the same

560
00:28:23,800 --> 00:28:26,700
people show up to that.
So I'm still hoping that you

561
00:28:26,700 --> 00:28:29,800
find this very useful, if you
think you are finding it very

562
00:28:29,800 --> 00:28:32,900
useful.
Please indicate that by going to

563
00:28:32,900 --> 00:28:36,800
like one of the platforms,
whether it's apple or Spotify to

564
00:28:36,800 --> 00:28:40,300
leave a rating or review to show
that you're finding it, useful

565
00:28:40,500 --> 00:28:43,600
on Spotify, takes seconds to
just leave a rating, like, you

566
00:28:43,600 --> 00:28:46,400
know, Stars rating with his
father, five, or five out of

567
00:28:46,400 --> 00:28:50,000
five.
Just go to link tree.com Um, /p

568
00:28:50,000 --> 00:28:53,800
PC chat on the score Round Up to
see the links of where you can

569
00:28:53,800 --> 00:28:56,300
leave a rating.
So yeah.

570
00:28:56,300 --> 00:28:58,800
Any feedback about the podcast
or even, maybe some correction

571
00:28:58,800 --> 00:29:00,400
and anything that has been
shared, please get in.

572
00:29:00,400 --> 00:29:03,400
Touch with me on Twitter.
My DMs are open, but please

573
00:29:03,400 --> 00:29:05,900
thread lightly.
I'm not just going to take, you

574
00:29:05,900 --> 00:29:07,900
know, respond to everything and
anything.

575
00:29:07,900 --> 00:29:11,500
I am in the middle of preparing
for an event next couple of days

576
00:29:11,500 --> 00:29:13,700
but I love to help.
If you have any questions I can

577
00:29:13,700 --> 00:29:16,600
help with, please do drop me a
line.

578
00:29:17,100 --> 00:29:20,300
And yeah, I've mentioned leaving
a Views of please do that.

579
00:29:20,600 --> 00:29:23,500
There's also going to be PC live
UK happening in a couple of

580
00:29:23,500 --> 00:29:25,500
days.
I've mentioned that incessantly.

581
00:29:25,500 --> 00:29:28,300
I'm sure you already tired of
that one last time.

582
00:29:28,500 --> 00:29:32,600
Peace alive UK happening on
Thursday at 5:30 p.m. at

583
00:29:32,600 --> 00:29:37,700
accelerator like shortage area.
So please come go to PC live

584
00:29:37,700 --> 00:29:42,600
UK.com for more details and on
that note, finally remember your

585
00:29:42,600 --> 00:29:44,700
for your campaigns and
businesses to Glide smoothly,

586
00:29:44,700 --> 00:29:47,300
there's a lot of hard work
needed beneath the surface so

587
00:29:47,600 --> 00:29:50,200
keep it from sticking.
By and speak to you next week.

588
00:29:48,800 --> 00:29:50,200
By and speak to you next week.