Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you spent any time thinking about or pondering the future of search and/or PPC? Or are you too busy dealing with the today & right now? Q2 Where do you think search is headed? There has been so much talk about AI and search (with more to come with Google’s I/O happening tomorrow) - what are your thoughts or predictions? Q3 Where do you think PPC, in general is headed? What is contributi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you decide on the targeting for your PPC advertising? Q2 Has your process for targeting changed in the last few years? Either how you think about it or how you actually set it up within platforms? Q3 Are you using “first party data” in any of your ad targeting? If so, how and on which platform(s)? Q4 Which platforms have the best targeting options currently, in your opinion, and why?...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Were you impacted by the Facebook platform meltdown over the weekend? If so, how did you respond? Q2 We talked about this somewhat recently, but what, if anything, do you have in place to alert you of major issues in your accounts? Q3 When you become aware of a major platform issue or malfunction, what are the first steps you take? Q4 In the event of a platform issue, how proactive are you ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you define AI when it comes to PPC? Q2 What aspects of AI do you think are helpful for PPC? Q3 What aspects of AI do you think are a headache or difficult for PPC? Q4 What do you think is the most exciting and/or potentially the most useful aspect of AI for PPC? Q5 What do you think is the most frustrating, troublesome or negative aspect of AI for PPC? Q6 What is on your AI wish li...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you been experiencing any performance dips for the accounts you manage in the last few months? If so, on which platform(s)? And for what industry(ies)? Q2 What, if anything, do you have in place to alert you to performance changes? Does it vary by platform? Q3 When you find performance struggling, what are the first things you check? Does it vary by platform? Q4 How do you explain perf...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently running any campaigns in Google Ads that are utilizing broad match? Are you exclusively using broad match? Are you using it with smart bidding? Q2 If you are not currently using or testing broad match in Google Ads, why are you not using it? Q3 What strategies have you found that work well when using or testing broad match in Google Ads? Q4 If you’re using or testing broad...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently running ads on social platforms? If so, which one(s)? And for what type of product or service are you advertising? Q2 Do you find a particular type of ad creative drives the best results for the brands you work with? Does it vary by platform? Q3 How do you currently test ad creative in your social campaigns? Does your testing method vary by platform? Q4 What is your bigges...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you feel like you are ahead, in the middle or behind the curve in PPC these days? Meaning, do you feel like you’re falling behind, treading water or leading the pack? Q2 What aspects of PPC do you find most difficult to keep up with these days? What makes it challenging? Q3 What areas of PPC do you feel like you’re ahead of the pack on? What do you think has allowed you to achieve this? ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently running Performance Max campaigns in Google Ads? If so, for how long and for what industry or product? Q2 How would you characterize your experience with Performance Max for the accounts you manage thus far? Q3 Have you tried Performance Max for e-commerce and/or lead generation? Did you find it performed differently between e-comm and lead gen? If so, how? Q4 What is your...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is Google Analytics 4 (GA4) running on the site(s) that you work with? If not, why not? And was it difficult to get it deployed and collect the data? Q2 Are you working in GA4 for your analytics needs and reporting? If so, how is it going? If not, why not? Q3 Have you found a third-party tool or service that helps you use GA4 more effectively? Q4 Are you looking at alternative analytics too...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the main types of data you regularly work with in PPC? From what sources? Q2 Do you find you have less PPC data to work with now than you had previously? What types of data, specifically, are diminished or less available? Q3 Has the quality and/or reliability of your PPC data changed? Where or in what way has it changed the most? Q4 Are there any data points that you can no longer ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you on what you would consider your desired PPC career path? Q2 If you are on your desired PPC career path, how did you know it was the right path for you? And how did you figure out if you’re not on your desired path? Q3 What has your career journey looked like? Have the steps you took all been part of the path you wanted? Let’s talk agency, in-house, freelance, niche, generalist, etc. ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 If you had to describe the “state of the PPC industry” in 2023, how would you describe it? Q2 What is something that you think is really positive about the PPC industry and/or the work that we do? Q3 What is something that you think is negative or worrisome about the PPC industry and/or the work that we do? Q4 What kind of change would you like to see happen in the PPC industry in 2023? Th...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is on your mind this week in PPC? Q2 What have your clients or stakeholders been asking you about this month? Q3 Is there something you need help with or help to figure out? Let’s help each other solve some problems! Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you concerned about all of the layoffs happening in the tech space in general and at ad platforms specifically? If so, what are you concerned about the most? If not, why not? Q2 Is there any platform you are most concerned about, to the point where you are reevaluating strategy? What about that platform(s) is most concerning? Q3 Are you doing anything proactively to help clients or stake...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently utilizing any AI (artificial intelligence) in your PPC efforts? If so, what are you using? If not, why not? Q2 What type of AI do you think has the most promise for use in PPC and why? Q3 What type of AI do you think is potentially most problematic for PPC and why? Q4 What kind of AI would you like to see developed and/or deployed in PPC? Q5 Do you have any ethical concer...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is brand safety a major concern for the brands you are currently working with - and why or why not? Q2 What is your most pressing brand safety concern or issue today? Q3 Do you think some platforms handle brand safety better than others? Who is the best? Who is the worst? Q4 Are there any initiatives that you have stopped and/or plan to stop or pause due to brand safety concerns? Or any tha...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 We talked about strategies for Q5 back in late November, but I will ask again - are you familiar with the term “Q5”? Q2 Did you do anything special for Q5 2022 (defined as the period from Dec 25 to Dec 31)? Q3 Is the Q5 time typically a busy time for the brands you work with? And in what industry/industries are you working? Q4 Did you see or learn anything in Q5 2022 that was interesting an...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is your holiday wish for Google Ads? Q2 What is your holiday wish for Microsoft Ads? Q3 What is your holiday wish for Facebook Ads? Q4 What is your holiday wish for LinkedIn Ads? Q5 What is your holiday wish for Twitter Ads? Q6 What are your holiday wishes for other ad platforms - TikTok, Snapchat, Pinterest, Quora, Reddit, etc.? Q7 What is your holiday wish for the PPC industry? Q...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you ever raised your rates? If so, why? And if not, why not? Q2 Are you planning on or considering raising your rates for 2023? If so, why? And if not, why not? Q3 How do you go about raising your rates? Q4 Are you nervous about raising rates for 2023? If so, why? Will the nervousness stop you from doing it? And if not, why not? Q5 Have you ever received pushback about raising rates? ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Let’s get an idea of who is participating today! Are you an agency, a consultant, a freelancer or in-house PPC? If you’re agency or in-house, what level are you in the organization? Q2 How are you measuring the success of your PPC efforts these days? Are you also privy to metrics for other marketing channels? If so, which channels do you have insight into? Q3 If you have access to data from ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) co-hosted by Akvile DeFazio Q1 Is “Q5” (December 25-31) a term you are familiar with? And if so, do you plan for it specifically? Q2 How have your paid social efforts gone so far this holiday season? Q3 What are the benefits of advertising during Q5? Q4 What type of messaging have you seen work well for Q5 advertising or do you plan to test? Q5 What tools do you use for Q5 campaign and messagi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 While we do our fair share of complaining and venting, we are not all negative! What are you thankful for in PPC in general? Q2 What within or about any of the platforms are you thankful for? Q3 What are you thankful for with regard to the clients or stakeholders you work with? Q4 What PPC resources are you thankful for? Thank you for listening! Please help grow the podcast - and rate/rev...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 With all the terrible tech news - layoffs, Twitter imploding, etc. - what is your biggest concern in all of it with regard to PPC? Q2 Have your clients or stakeholders expressed any concern about the state of the tech platforms and companies? If so, what are they worried about? Q3 Have you seen any impacts on the platforms on which you are managing advertising? If so, what have you experienc...