Episodes

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you feel like you’re ready for Q4? If so, why do you feel ready and if not, why not? Has your planning for Q4 2023 been different from past Q4s? If so, how and if not, why not? Q3 Have you increased, decreased or stayed at the same budget level for Q4 2023 versus 2022? Does this differ by platform? And what went into the budgetary decisions this year? Q4 Are you planning on testing anythin...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the biggest myth in PPC is right now? Or what myth do you hear about the most? Q2 How do you combat PPC myths when clients or stakeholders bring them up? Q3 What myth(s) do you think platforms put out there? Are these myths more difficult to bust? Q4 If you had to choose one myth you could wipe from existence, what would it be and why? Thank you for listening! Please help ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you consider to be a red flag when interacting with a potential client? Q2 How do you handle red flags when they arise? Q3 What red flag(s) are deal breakers for you and why? Q4 What traits do you find make a problem client? Q5 How do you deal with problem clients? And how does it vary based on the nature of the problematic client? Please help grow the podcast - and rate/review on S...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What percentage of the advertising budgets that you manage are spent on Google and/or Facebook? And for what industries are you managing advertising? Q2 What ad platforms, other than Google or Facebook, have you used for your accounts? On which have you found success? Q3 Have you advertised on a platform that really surprised you, either by how well or how poorly ads performed on it? Any ideas...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How long have you been working in PPC? And are you/have you been agency, in-house or consultant/freelancer? Q2 Let’s start with contracts or agreements. Do you currently use contracts or agreements with your clients? If not, why not? Q3 Is there anything in your contract that is there because you learned something the hard way? If so, what is it? Q4 What is your biggest challenge on the bus...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What types of conversion actions are you currently tracking in your PPC campaigns? What method do you use to track the conversions (Google Analytics 4, Google Ads, third party tool, etc.)? Q2 Have you encountered any issues with conversion tracking lately? If so, on which platforms and what did you do to try to solve it? Q3 Do you find some platforms are better at or easier to track conversi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are all of the sites you work with using GA4? If so, for how long? And if not, why not? Q2 How comfortable are you working in GA4? Q3 What are your biggest challenges working in GA4? Q4 What is missing in GA4 that you regularly used in Universal Analytics? Q5 Are you actively investigating and/or testing other analytics solutions? If so, which ones and what are your thoughts on them? Q6 W...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts): 1. Diminishing role of keywords 2. End of 3rd party cookies 3. Google Analytics 4 4. Apple’s URL stripping 5. Something else Q2 Which area do you think is going to least resemble what we have traditionally known it to be in next 18 months: 1. Tracking (tagging) 2. Targeting 3. At...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you think that AI is being over, properly or under hyped by tech platforms right now either generally or relative to PPC? Q2 What do you think are the best uses of what is currently referred to as “AI” in tech and ad platforms right now or in the future? Q3 What are your thoughts and/or feelings about VR (virtual reality), AR (augmented reality) and similar technologies being pushed by te...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Ginny Marvin (@adsliaison) Q1 What was the most important or exciting thing announced at Google Marketing Live (GML) last week in your opinion? What was the most concerning or disappointing thing announced at Google Marketing Live (GML) last week in your opinion? Q3 We have had a bunch of questions submitted for Ginny already, but what are your burning questions after GML last week? Q3.1 ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are some examples of PPC pitfalls you have encountered over the years? If so, what happened & what did you do? Q2 Have you ever encountered issues with your client or brand’s web site that messed up your PPC efforts or strategy? If so, what happened & what did you do? Q3 What do you typically do if things go sideways in one of your accounts or campaigns? And if it was something that was...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you spent any time thinking about or pondering the future of search and/or PPC? Or are you too busy dealing with the today & right now? Q2 Where do you think search is headed? There has been so much talk about AI and search (with more to come with Google’s I/O happening tomorrow) - what are your thoughts or predictions? Q3 Where do you think PPC, in general is headed? What is contributi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you decide on the targeting for your PPC advertising? Q2 Has your process for targeting changed in the last few years? Either how you think about it or how you actually set it up within platforms? Q3 Are you using “first party data” in any of your ad targeting? If so, how and on which platform(s)? Q4 Which platforms have the best targeting options currently, in your opinion, and why?...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Were you impacted by the Facebook platform meltdown over the weekend? If so, how did you respond? Q2 We talked about this somewhat recently, but what, if anything, do you have in place to alert you of major issues in your accounts? Q3 When you become aware of a major platform issue or malfunction, what are the first steps you take? Q4 In the event of a platform issue, how proactive are you ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you define AI when it comes to PPC? Q2 What aspects of AI do you think are helpful for PPC? Q3 What aspects of AI do you think are a headache or difficult for PPC? Q4 What do you think is the most exciting and/or potentially the most useful aspect of AI for PPC? Q5 What do you think is the most frustrating, troublesome or negative aspect of AI for PPC? Q6 What is on your AI wish li...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you been experiencing any performance dips for the accounts you manage in the last few months? If so, on which platform(s)? And for what industry(ies)? Q2 What, if anything, do you have in place to alert you to performance changes? Does it vary by platform? Q3 When you find performance struggling, what are the first things you check? Does it vary by platform? Q4 How do you explain perf...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently running any campaigns in Google Ads that are utilizing broad match? Are you exclusively using broad match? Are you using it with smart bidding? Q2 If you are not currently using or testing broad match in Google Ads, why are you not using it? Q3 What strategies have you found that work well when using or testing broad match in Google Ads? Q4 If you’re using or testing broad...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently running ads on social platforms? If so, which one(s)? And for what type of product or service are you advertising? Q2 Do you find a particular type of ad creative drives the best results for the brands you work with? Does it vary by platform? Q3 How do you currently test ad creative in your social campaigns? Does your testing method vary by platform? Q4 What is your bigges...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you feel like you are ahead, in the middle or behind the curve in PPC these days? Meaning, do you feel like you’re falling behind, treading water or leading the pack? Q2 What aspects of PPC do you find most difficult to keep up with these days? What makes it challenging? Q3 What areas of PPC do you feel like you’re ahead of the pack on? What do you think has allowed you to achieve this? ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently running Performance Max campaigns in Google Ads? If so, for how long and for what industry or product? Q2 How would you characterize your experience with Performance Max for the accounts you manage thus far? Q3 Have you tried Performance Max for e-commerce and/or lead generation? Did you find it performed differently between e-comm and lead gen? If so, how? Q4 What is your...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is Google Analytics 4 (GA4) running on the site(s) that you work with? If not, why not? And was it difficult to get it deployed and collect the data? Q2 Are you working in GA4 for your analytics needs and reporting? If so, how is it going? If not, why not? Q3 Have you found a third-party tool or service that helps you use GA4 more effectively? Q4 Are you looking at alternative analytics too...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the main types of data you regularly work with in PPC? From what sources? Q2 Do you find you have less PPC data to work with now than you had previously? What types of data, specifically, are diminished or less available? Q3 Has the quality and/or reliability of your PPC data changed? Where or in what way has it changed the most? Q4 Are there any data points that you can no longer ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you on what you would consider your desired PPC career path? Q2 If you are on your desired PPC career path, how did you know it was the right path for you? And how did you figure out if you’re not on your desired path? Q3 What has your career journey looked like? Have the steps you took all been part of the path you wanted? Let’s talk agency, in-house, freelance, niche, generalist, etc. ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 If you had to describe the “state of the PPC industry” in 2023, how would you describe it? Q2 What is something that you think is really positive about the PPC industry and/or the work that we do? Q3 What is something that you think is negative or worrisome about the PPC industry and/or the work that we do? Q4 What kind of change would you like to see happen in the PPC industry in 2023? Th...