Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 With all the terrible tech news - layoffs, Twitter imploding, etc. - what is your biggest concern in all of it with rega...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown ( @duanebrown ) Q1 What are you seeing out there for Black Friday? What is the good, bad and ugly? Are any brands launching sales already? Q2 W...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What does the term “programmatic advertising” mean to you? Q2: Are you currently managing any programmatic advertising f...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you currently managing advertising on Meta or TikTok? If so, for what industry or industries? Q2: Is this your first...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Is analyzing the competitive landscape something you do for your clients or brand? If so, how often do you do an analysi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What was your overall impression of or reaction to the things that were announced or discussed (some were features that ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you in the midst of any PPC planning right now? If so, what kinds of planning are you working on? Q2: How are you ha...

#ppcchat Twitter discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you regularly need to talk PPC with non-PPC people? If so, who are you most regularly talking to? Q2: Have you found...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you and/or your team find yourselves working nights, weekends, etc. regularly? If so, why? And if not, why not? Q2: D...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you concerned about the economy in general as we head into Q4? If so, why and what is most concerning? And if not, w...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What are the metrics that you think are most important in managing and evaluating PPC in 2022? Q2 Have the metrics that ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 If you are doing PPC for lead generation (lead gen) for what industry or industries are you currently advertising? Q2 Wh...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you been working or trying to work in Google Analytics 4 (GA4) yet? Q2 If you have been working in Google Analytics...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler ( @AmaliaEFowler ) Q1 : It's well known there are a *lot* of changes that happen to the Google Ads platform and therefore, how we work. Wha...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How long have you been working in PPC? And how did you get into the field initially? Q2 What is something about PPC in g...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What are the biggest general PPC myths you’ve encountered from clients or stakeholders? How did you dispel them? Q2 Wh...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What is on your mind in PPC this week? Q2 Are you using Performance Max? How is it going? What's working? What is drivin...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What, if anything, does the term CRO mean to you? Q2 Do you have any experience in CRO (conversion rate optimization) an...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How do you position your value/offer during new business calls or meetings to discuss potential new PPC initiatives? How...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 With Google Ads ending the ability to create new ETAs (expanded text ads) this week, will you be creating any new ETAs b...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown ( @duanebrown) Q1 What is your main goal when onboarding an account? This could be an agency onboarding a client or an in-house team taking ove...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How important do you think expectation setting is for clients/stakeholders when it comes to PPC? Q2 Do you actively set ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 If you are working in B2B PPC, for which industries/categories are you managing advertising? And are you doing search, s...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) with by Ginny Marvin ( @adsliaison ) Q1 Let’s start off by sharing our overall reactions to this year’s Google Marketing L...