EP366 - Year 1 compilation ft. Nils Rooijmans, Amy Hebdon, Matt Shenton, Heidi Sturrock, Andrea Cruz, Boris Beceric, Anthony Higman & Elisabetta Nicoli

Paid Media specialist with 9 years of experience in paid search and paid social, across various industries and markets, managing high-budget multilingual campaigns in the UK, Europe, and the US.

Skilled in developing and executing data-driven strategies to drive brand awareness, lead generation, and revenue growth. Experienced in working with B2B and B2C clients, delivering results through platforms such as Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.

As a Biddable Director at Croud, I lead a talented team of specialists focused on creating innovative and results-driven online marketing campaigns. With over a decade of experience in digital marketing, I bring a blend of data-driven expertise and a deep understanding of AI to the table, enabling me to design and optimise strategies that drive business growth, enhance customer engagement, and increase retention across various industries.

I’m Boris Beceric - the guy companies call when they’ve tried everything, hired too many freelancers, burned too much money, and still don’t know why Google Ads isn’t working.

I remove complexity.
I fix what matters.
I build systems that scale.

Audits, strategic resets, hands-on implementation, senior consulting - whatever it takes to get your account out of chaos and into control.

If you’re done guessing:
Let’s cut the noise.

Enthusiastic Search Specialist, specialised in PPC Automation/Google Ads Scripts.

🏆 Voted Top 10 PPC Influencer 2024 by participants of the international PPC Survey: https://www.ppcsurvey.com/top-50-most-influential-ppc-experts-2024

I'm here to make your business grow by helping you get more clients at less costs.

Current side activities include:
- Speaker at Search and Online Marketing related conferences (SMX, Adworldexperience, GreatDay PPC, inOrbit20, BrightonSEO, Emerce Performance)
- Publisher of the BIG list with Google Ads Scripts --> https://nilsrooijmans.com/free-google-ads-scripts-the-ultimate-list/

CEO & Experienced Digital Marketer with a history of working with legal industry leaders. Skilled in Pay-Per-Click(PPC)advertising platforms, Social media management, Search Engine Optimization (SEO), Wordpress, Microsoft Office. Strong communication and customer service background from years in the service industry. Licensed real estate agent and part time real estate investor/developer in the greater Philadelphia area. Received a Bachelor of Arts (B.A.) from West Chester University of Pennsylvania where I studied Journalism and health science.

• Paid Search professional with more than a decade experience running results-driven SEM campaigns, achieving aggressive CPA/CPLs in Pharma, Financial Services, Tech, Consumer/Retail, Restaurant, and Hotel verticals.
• Audited or managed more than 100 accounts.
• Certified in Google AdWords (5pecialist - every exam), Google Analytics, Bing AdCenter, MarketMotive (Conversion Optimization), and MECLABS (Value Proposition).
• Proven track record of managing accounts and maintaining strong client relationships.
• Able to leverage new technology and approaches to enhance campaigns and strengthen brands.
• Manage and train support teams in digital marketing and optimization.
• Experience in Social Media, SEO, Landing Page testing, Content Marketing, Display, and Email Marketing.

Award-winning B2B digital marketer and thought leader, with a proven track record in speaking, publishing, and driving innovation on a global stage. Recognized among the world's top PPC experts and as one of only 13 LinkedIn Certified Marketing Experts in North America. With more than 15 years of experience, I specialize in building effective strategies for large-scale B2B accounts, leveraging a solid foundation in data analytics, project management, and operational consulting. Known for a hands-on approach that delivers value across functions, from international purchasing to process optimization.

I am a paid search consultant with 24 years of hands on search marketing experience with full funnel strategies.

I work with in house teams, freelancers, and agency leads to level up their performance, tighten up execution, and build real confidence in their SEM skills. Whether it’s managing Google Ads accounts, coaching through audits, refining campaign structures, or navigating the latest changes (hi AI), I help marketers become true performance leaders, not just button pushers.

For brands that need deeper support, I also step in as a fractional Director of Search Marketing, bringing senior level thinking, team leadership, and paid search strategy without the full time overhead.

If you're tired of vague advice, half baked strategies, or just want a second set of experienced eyes on your account, I’m here for that.