Andrea Cruz
Head of B2B at Tinuiti
Award-winning B2B digital marketer and thought leader, with a proven track record in speaking, publishing, and driving innovation on a global stage. Recognized among the world's top PPC experts and as one of only 13 LinkedIn Certified Marketing Experts in North America. With more than 15 years of experience, I specialize in building effective strategies for large-scale B2B accounts, leveraging a solid foundation in data analytics, project management, and operational consulting. Known for a hands-on approach that delivers value across functions, from international purchasing to process optimization.
366
May 28, 2026
EP366 - Year 1 compilation ft. Nils Rooijmans, Amy Hebdon, Matt Shenton, Heidi Sturrock, Andrea Cruz, Boris Beceric, Anthony Higman & Elisabetta Nicoli
A Compilation of some of the best F*ck up stories shared by 8 experts in the past year - Nils Rooijmans, Amy Hebdon, Matt Shenton, Heidi Sturrock, Andrea Cruz, Boris Beceric, Anthony Higman & Elisabetta Nicoli. PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Join us on Slack Subscribe to our Newsletter
Feb. 11, 2026
EP351 - When ‘I Don’t Know’ Isn’t Enough ft Andrea Cruz
In this episode of PPC Live, Anu Adegbola speaks with Andrea Cruz, an award-winning B2B digital marketer, about the importance of navigating mistakes in client communication, the dynamics of team collaboration, and the role of AI in marketing. They discuss common pitfalls in agency practices, the significance of a solutions-oriented mindset, and how to leverage AI effectively in marketing strategies. Andrea shares her insights on the importance of learning from mistakes and fostering an environm...
Guest: Andrea Cruz