Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kyle Shurtz (@kyleshurtz). Q1. What's your preferred landing page tool to create new pages and why? Q2 - Let's jump into the analysis. What's your go to tool for insights on behavior with the page? Are you team @hotjar? Or maybe team @CrazyEgg ? Q3 Let's collaborate #ppcchat what is one of the best A/B tests you have run that really moved the needle? Q4 - Similar question but how about multivariate testing? Does anyone have so...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem Ahmad (@AzeemPPC). Q1. Remember we're talking about your experiences as a beginner. If there was one piece of advice you wished you could have given yourself when you began in PPC - what would it be? Q2 - (hoping you've all got varying levels/years of experience here!) - What's the biggest change you've seen in the industry since you started? Q3 and a whole host of great resources there for people to tap into - great to ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady). Q1: What have you found that works on Amazon Ads? (their ad business generated $1.7B in revenue last year) Provide context around industry/product if possible Q2: Did you see @PPCKirk's tweet about Amazon remarketing? This could be huge. Thoughts? Would this get you to jump on the Amazon bandwagon? https://marketingland.com/amazon-poised-to-launch-new-retargeting-ad-product-report-240119 Q3: Shift...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda). Q1: Let’s talk about getting on to YouTube, at what point do you decide your next growth opportunity is to expand into YouTube? What is the ideal scenario for expansion into YouTube? Q2: What are the most common objections you hear about expanding into YouTube? How do you overcome these objections? Q3.1: Some of you have already mentioned this challenge about creative assets, have you ever us...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk). Q1 POLL: What (for you) is most important about PPC Conferences? Please discuss opinions, or include Other ideas in the response. Options: Food/Amenities, Speakers, Networking, Location Q2 When attending a conference, what percentages would you assign to each of these (try to get to 100% ;) : > Be inspired > Gain specific, actionable takeaways. > Networking > other Q3 As attendees: What is the biggest...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 Are you still actively using all three match types? I know there are exceptions for every account. But for the majority of accounts, which match types do you generally use and what is the makeup/percentage? Q2 Do you generally see one match type have a higher CPC than another for the same keyword, or does it vary by account in most cases. In other words do you see any pattern with CPC and mat...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen). Q1 Which of the recent FB Ads changes have had the biggest impact to you as an advertiser? Q2 How are you communicating the targeting changes to clients? Q3 Do you anticipate a significant number of users and/or advertisers leaving FB? Why or why not? Q4 Are you shifting budget to other platforms after FB's changes? Why or why not? #ppcchat Q5 How have you changed targeting tactics in FB ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @PPCKirk (Kirk Williams). Here’s a quick cheat sheet: TOFU = top of the funnel, MOFU = middle of the funnel (really not cursing at you, I promise), BOFU = (yup, you guessed it) bottom of the funnel. Q1: Define what “full funnel marketing” means to you. (feel free to note synonyms for “full funnel” in your explanation). #ppcchat Q2: Overall what score out of 10 would you give to the PPC industry as a whole (broad brush alert)...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Juie F Bacchini (@NeptuneMoon). ​ Q1: In which platform do you work most frequently? Q2: In which platform do you find it easiest to figure new things out? Q3: What it the most recently “that is so awesome” thing you figured out? Q4: What is something you would love to know a better way to do? Q5: What are some of your all-time favorite tips or tricks for AdWords? Q6: What are some of your all-time favorite tips or tricks for ...