Conversion Tracking, AI & the PPC Fundamentals We Keep Forgetting ft Lisandro Franky

In this episode, Lisandro Franky shares insights on conversion tracking mistakes, industry responses to AI, and best practices for digital marketing success.

Key topics

• Conversion tracking mistakes and solutions
• Impact of AI on marketing industry
• Best practices for campaign optimization
• Data analytics and anomaly detection
• Client communication and transparency

Chapters

00:00 Introduction to Frankie and his background

02:10 Frankie’s experience with digital marketing and AI

05:39 Common mistakes in conversion tracking

09:09 Detecting and fixing tracking issues

14:07 Human vs system errors in data feed

20:22 Building anomaly detection platforms

27:09 Fixing data feed issues in bidding platforms

36:30 Importance of data granularity and account management

44:28 Privacy and ethical considerations in AI use

45:05 Frankie’s advice for marketers facing tracking issues

Find Franky on LinkedIn and Mochee

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