Episodes

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you ever been micromanaged in your PPC work? Q2 What are the most annoying or frustrating ways in which you’ve been m...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the KPIs that you are most often asked to track? Q2 What are the KPIs that you are most often asked to optimize tow...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1: What are your general thoughts on bidding on brand terms in search? Q2: Are there any situations or circumstances when yo...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you heard about Google Ads moving a set of advertisers off of credit card billing? If so, what are your thoughts on ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1: Have you heard and/or read about Google automatically pausing “low activity keywords”? Q2: Do you have any or many keywor...

Q1 What level of importance do you place on the post click (landing page) experience for accounts that you manage? Q2 For accounts you manage, do you have any level of control or input over what is on the landing page, how it...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about P...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you read the new metric definitions from Google Ads? What are your thoughts? Q2 Do you think these changes in definit...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How would you characterize your working relationship with Google Analytics 4? Q2 Let’s talk about the recent changes in Go...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you ever had a client or stakeholder reach out to tell you the “need more sales or leads NOW”? What types of campaign...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How far have you waded into using automation in your PPC practices? Dipped your toes, in up to your knees or swimming in t...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you find it uncomfortable to have to tell clients hard truths about either their PPC or their businesses? And if so wh...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What do you think the most impactful changes have been in the PPC industry over the past 3 years? What are the services th...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you have a process for vetting potential clients? Q2 Do you have specific questions you ask potential clients when talk...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How long have you been working in PPC? And are you in-house, agency or freelancer/consultant? Q2 Have you ever felt burned...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you currently, or have you ever, worked as a PPC freelancer or consultant? If so, how many years have/did you work in ...

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How do you think testing in PPC has changed in the last few years? Does it differ by platform? Q2 How are you approaching...

#PPCChat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What is on your mind in PPC this week? Q2 Performance Max - strategies and will it be the one campaign to rule them all th...

Q1 from Fraser Andrews: Are there any more insights as to extra brand safety controls for Pmax on the horizon? Q2 from MarkBPPC on Twitter: I have no words to describe how bad Google Ads support is. Are there any plans to imp...

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What is on your holiday wish list for PPC platforms? Q2 What is on your holiday wish list for PPC clients or stakeholders...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What are the most common PPC strategy or execution issues you run across these days? How do you address PPC strategy or ex...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Did you run any promotions for Black Friday and/or Cyber Monday this year? If so, for what types of products or services? ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What type of PPC are you working in right now (Ecomm, B2B, B2C, Small Business, etc.)? Q2 Ecomm PPCers - What is your stra...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What PPC news from the last few weeks (or months) has you most excited? Q2 What PPC news from the last few weeks (or month...