Episodes

Join Anu and Heidi Sturrock, a seasoned paid search expert with 24 years of experience, as she shares invaluable lessons from her career, including a major mistake with broad match campaigns, the evolution of search engines, and the role of AI in PPC. This episode offers practical insights for marketers looking to master performance marketing and navigate industry changes. Key topics The evolution of search engines from Yahoo to Google A major mistake with broad match campaigns and ...

In this engaging interview, Chloe Varnfield shares her journey in digital marketing, her experiences with mistakes and lessons learned, and insights into managing client relationships and the evolving AI landscape. Perfect for marketers looking to grow and learn from real-world scenarios. Key topics Common PPC mistakes and how to avoid them The importance of default settings and account audits Managing client relationships during campaign crises The impact of AI on digital mar...

In this episode of PPC Live The Podcast , Anu Adegbola hosts Adam Dale and Shaquira Jeyasingh from Opteo, discussing the evolution of digital marketing tools, the impact of AI on Google Ads management, and the importance of customer engagement. They share insights on the challenges faced during the rebuilding of the Opteo platform, common mistakes in PPC management, and the future of AI in marketing. The conversation emphasizes the need for transparency, adaptability, and understanding customer ...

Summary In this episode of PPC Live, Anu Adegbola interviews Emina Demiri Watson, who shares her journey in digital marketing, including the challenges of firing a major client and the lessons learned from that experience. They discuss the importance of maintaining a balanced client portfolio, recognizing red flags in client relationships, and the impact of market conditions on agency performance. Emina emphasizes the need for a proactive approach in digital marketing and the strategic use...

In this episode of PPC Live, Anu Adegbola speaks with Andrea Cruz, an award-winning B2B digital marketer, about the importance of navigating mistakes in client communication, the dynamics of team collaboration, and the role of AI in marketing. They discuss common pitfalls in agency practices, the significance of a solutions-oriented mindset, and how to leverage AI effectively in marketing strategies. Andrea shares her insights on the importance of learning from mistakes and fostering an envir...

In this episode of PPC Live, Amanda Friedt (Farley), CMO of Aimclear, shares her journey in marketing, discussing the importance of integrated marketing, lessons learned from mistakes, and the evolving landscape of PPC. She emphasizes the significance of collaboration, data hygiene, and adapting to AI advancements while providing insights on leadership and handling mistakes in a team environment. Amanda encourages marketers to embrace testing and innovation as they navigate the challenges of 202...

In this episode of PPC Live The Podcast, Kirk Williams discusses the importance of identifying client fit in the PPC industry. He shares insights on recognizing red flags in client relationships, the significance of mutual respect, and the role of expectations in performance. Kirk emphasizes the need for a thorough discovery process to ask the right questions and ensure a good fit between agencies and clients. He also highlights the importance of long-term strategies for maintaining healthy c...

In this episode of PPC Live The Podcast, host Anu Adegbola welcomes Nick Handley, a seasoned digital marketer and co-host of the Prompted podcast. They discuss Nick's journey in the PPC industry, including a significant early career mistake involving a URL change that led to the disapproval of ads during a crucial Black Friday campaign. Nick shares how he learned the importance of attention to detail and the value of having a supportive team, particularly highlighting the role of his colleague M...

In this episode of PPC Live The Podcast, Anu Adegbola interviews Amy, a seasoned paid search expert, discussing her experiences and lessons learned from mistakes in the industry. They explore the importance of stakeholder management, accountability, and the role of AI in digital marketing. Amy shares insights on common mistakes in PPC campaigns and emphasizes the need for a strategic approach over mere tactical execution. The conversation also touches on future trends in Google Ads and the signi...

In this episode of PPC Live The Podcast, Anu Adegbola interviews Anthony Higman, CEO of AdSquire, who shares his journey in the world of paid search, the mistakes he's made, and the lessons learned along the way. Anthony discusses the importance of building trust with clients, navigating client relationships, and the significance of agency consistency. He emphasizes the need for professionals to find the right fit in their careers and the importance of allowing mistakes as a part of the learn...

In this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account restructuring, the significance of strong client relationships, and the role of management in fostering a supportive team culture. The conversation highlights common mistakes in PPC, particularly around tracking performance, and offers practical advice for handling errors effect...

Summary In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen, and the common pitfalls in PPC campaigns. Sophie emphasizes the need for humility and continuous learning in the fast-evolving PPC landscape, as well as fostering a culture of experimentation and...

In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the necessity of conversion tracking. He emphasizes the value of communication with clients during crises and the need for a culture of learning from mistakes in the PPC industry. The conversation also touches on...

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and discusses how effective communication with clients can mitigate the impact of mistakes. The conversation emphasizes the need for guardrails to prevent future errors, the importance of taking ownership, and the value of testing strategies in PPC campa...

In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career. Takeaways: In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at Strategic IQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career. Chapters: 00:00 Introduction & Meet Dale Olorenshaw ...

In this episode of PPC Live The Podcast, Anu Adegbola welcomes Chris Ridley, a paid media team lead at Evaluted, to discuss the importance of recognizing red flags during client onboarding, the significance of communication and team support, and the common mistakes made in the PPC industry. Chris shares his personal experiences with client relationships, the challenges of AI in marketing, and the value of sharing mistakes to foster a learning environment. The conversation emphasizes the need for...

In this episode of PPC Live, Anu Adegbola interviews Jack Hepp, who shares his journey into digital marketing, including the challenges he faced, such as getting fired from his first job. Jack discusses the importance of communication, networking, and the role of AI in marketing. He emphasizes the need for transparency and understanding the fundamentals of marketing, especially when using AI tools. The conversation highlights the significance of human involvement in marketing strategies an...

In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approach to marketing. They delve into the significance of proper campaign structuring, the challenges of Performance Max campaigns, and the necessity of transparency and accountability in client relationships. Susan emphasizes the importance of testing, learning from mistakes,...

Summary In this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Friday campaign. Aisha shares insights on the importance of learning from failures, effective client communication, and the role of managers in fostering a supportive work environment. The conversation also touches on best practices in PPC campaign management and the sig...

Summary In this episode of PPC Live The Podcast, Anu Adegbola interviews Aashna Makin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Aashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes the need for transparency in the industry regarding mistakes and the significance of learning from them. Aashna shares valuable insights on navig...

In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mistakes in PPC management, the role of automation and AI in marketing, and the significance of effective communication within teams. Indi shares a personal experiences and insights on how to navigate challenges in the industry, emphasizing the value of client relationships and the need for continuous learning and adaptation in a rapidly changing digital landscape. Takeaways The importance o...

In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in advertising, and the need for accountability and guardrails in PPC campaigns. Adrienne emphasizes that mistakes are inevitable and that transparency with clients is crucial. The conversation also touches on the evolving best practices in PPC and the importance of sharing failu...

In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads. They discuss the challenges of managing PPC campaigns, particularly focusing on a recent experience with a client where a campaign structure led to unexpected issues. Dave shares insights on the importance of communication, teamwork, and learning from mistakes in the fast-paced world of digital marketing. He emphasizes the need for continuous researc...

In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns. She discusses a significant error made during a Performance Max campaign, how it was turned into a learning opportunity, and the importance of understanding client goals. Reva emphasizes the need for a supportive environment where team members can share their failures and learn from them. The conversation also touches on t...