Episodes

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you consider to be “wasted spend” and does it vary by platform? Q2 How do you detect wasted spend in your accounts (...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What does “ethical marketing” mean to you? Q2 Q2: Are there tactics you’ve seen that you consider unethical and if so, why? ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is a horror story regarding a platform (performance, support, etc.) that you have experienced? Q2 What is a horror stor...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is the Q4 season a big deal for the accounts you manage? If so, why and if not why not? Q2 Do you have anything new that you...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently using any AI-generated content in your PPC (ads, assets, videos, images, landing page content, etc.)? If s...

#ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson , about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How much would you say you’re keeping up w...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you taking into consideration political advertising in the U.S over the next six weeks and how it might impact your PPC ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular opinion? Q2 What is a controversial or unpopular opinion that you vehemently di...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you think the PPC industry as we know it is dying - yes, no or not sure? Do you think the current PPC skillset is dying -...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances? Q2 What is your po...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Were any of your accounts impacted and if so how? Are they now back to normal and what are your general thoughts on the situ...

#ppcchat Slack discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 With Google’s announcement that they will not be deprecating third-party cookies in Chrome, what are your thoughts about it...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you ever been micromanaged in your PPC work? Q2 What are the most annoying or frustrating ways in which you’ve been m...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the KPIs that you are most often asked to track? Q2 What are the KPIs that you are most often asked to optimize tow...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1: What are your general thoughts on bidding on brand terms in search? Q2: Are there any situations or circumstances when yo...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you heard about Google Ads moving a set of advertisers off of credit card billing? If so, what are your thoughts on ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1: Have you heard and/or read about Google automatically pausing “low activity keywords”? Q2: Do you have any or many keywor...

Q1 What level of importance do you place on the post click (landing page) experience for accounts that you manage? Q2 For accounts you manage, do you have any level of control or input over what is on the landing page, how it...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about P...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you read the new metric definitions from Google Ads? What are your thoughts? Q2 Do you think these changes in definit...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How would you characterize your working relationship with Google Analytics 4? Q2 Let’s talk about the recent changes in Go...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you ever had a client or stakeholder reach out to tell you the “need more sales or leads NOW”? What types of campaign...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How far have you waded into using automation in your PPC practices? Dipped your toes, in up to your knees or swimming in t...