Heather Robinson
Google Ads Consultant
I’m a no-nonsense Google Ads specialist helping businesses generate leads and have been doing so since 2005.
Most of the organisations I work with do not need more traffic. They need the right enquiries from the right people. My role is to make Google Ads a reliable source of qualified leads rather than an expensive experiment.
I typically work with service businesses, B2B companies, and specialist firms where every enquiry matters and budgets need to work hard.
Over the past two decades I’ve supported clients with:
✔️ account rebuilds after poor agency experiences
✔️ improving lead quality, not just volume
✔️ tracking and measurement fixes
✔️ campaigns with limited data or niche audiences
✔️ long buying cycles and complex services
I have been freelance since 2012, working both directly with businesses and alongside agencies as a trusted PPC specialist.
Alongside my consulting work, I write 𝑻𝒉𝒆 𝑭𝒓𝒆𝒆𝒍𝒂𝒏𝒄𝒆 𝑳𝒊𝒇𝒆 on Substack, where I share practical lessons from more than a decade of working independently. It focuses on what actually works when building a sustainable freelance career.
