Next PPC Live Event - July 29th

Heidi Sturrock

Heidi Sturrock Profile Photo

Lead Google Strategist

I am a paid search consultant with 24 years of hands on search marketing experience with full funnel strategies.

I work with in house teams, freelancers, and agency leads to level up their performance, tighten up execution, and build real confidence in their SEM skills. Whether it’s managing Google Ads accounts, coaching through audits, refining campaign structures, or navigating the latest changes (hi AI), I help marketers become true performance leaders, not just button pushers.

For brands that need deeper support, I also step in as a fractional Director of Search Marketing, bringing senior level thinking, team leadership, and paid search strategy without the full time overhead.

If you're tired of vague advice, half baked strategies, or just want a second set of experienced eyes on your account, I’m here for that.

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May 28, 2026

EP366 - Year 1 compilation ft. Nils Rooijmans, Amy Hebdon, Matt Shenton, Heidi Sturrock, Andrea Cruz, Boris Beceric, Anthony Higman & Elisabetta Nicoli

A Compilation of some of the best F*ck up stories shared by 8 experts in the past year - Nils Rooijmans, Amy Hebdon, Matt Shenton, Heidi Sturrock, Andrea Cruz, Boris Beceric, Anthony Higman & Elisabetta Nicoli. PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Join us on ⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠
March 18, 2026

EP356 - From Costly Mistake to Competitive Advantage ft Heidi Sturrock

Join Anu and Heidi Sturrock, a seasoned paid search expert with 24 years of experience, as she shares invaluable lessons from her career, including a major mistake with broad match campaigns, the evolution of search engines, and the role of AI in PPC. This episode offers practical insights for marketers looking to master performance marketing and navigate industry changes. Key topics The evolution of search engines from Yahoo to Google A major mistake with broad match campaigns and ...