The PPC Disaster Nobody Noticed for 90 Days ft Rémi Kerhoas
RSS Feed Rémi Kerhoas shares his extensive experience in performance marketing, recounting lessons learned from past mistakes, the importance of automation, and insights into AI's role in the industry. This episode offers valuable advice for marketers aiming to improve their strategies and avoid common pitfalls.
Key topics
- The importance of automation in PPC
- Lessons from a major Google Ads account mistake
- The role of AI in modern marketing
- Strategies for client retention and trust
- The evolution of paid search over 15+ years
- The impact of industry changes on marketing tactics
Chapters
00:00 Introduction and guest background
02:38 Rémi's fun fact about AI news reading
03:32 Studying abroad in Newcastle and partying tips
05:32 Starting in Vancouver and moving into agency work
07:12 Handling a massive Silicon Valley Google Ads account
08:24 The pressure of managing high-stakes campaigns
11:19 Lack of early alerting tools and its consequences
12:39 Reflections on mistakes and client trust
15:42 The importance of automation and AI in PPC
18:55 What to do if a campaign goes wrong
22:01 Key takeaways on automation and industry evolution
23:22 Common mistakes in client audits and automation
25:42 The importance of understanding your client's business
27:46 The impact of AI and search behavior changes
30:20 The enduring relevance of keywords in PPC
33:18 The future of keyword strategies and automation
36:19 Balancing automation with human insight
39:31 The value of discussing mistakes openly
40:34 Final thoughts and key industry advice
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