Next PPC Live Event - October 22nd

Elisabetta Nicoli

Elisabetta Nicoli Profile Photo

Paid Media Manager

Paid Media specialist with 9 years of experience in paid search and paid social, across various industries and markets, managing high-budget multilingual campaigns in the UK, Europe, and the US.

Skilled in developing and executing data-driven strategies to drive brand awareness, lead generation, and revenue growth. Experienced in working with B2B and B2C clients, delivering results through platforms such as Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.

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May 28, 2026

EP366 - Year 1 compilation ft. Nils Rooijmans, Amy Hebdon, Matt Shenton, Heidi Sturrock, Andrea Cruz, Boris Beceric, Anthony Higman & Elisabetta Nicoli

A Compilation of some of the best F*ck up stories shared by 8 experts in the past year - Nils Rooijmans, Amy Hebdon, Matt Shenton, Heidi Sturrock, Andrea Cruz, Boris Beceric, Anthony Higman & Elisabetta Nicoli. PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Join us on ⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠
July 30, 2025

EP328 - The Location Targeting Error That Strengthened Client Relations ft. Elisabetta Nicoli

In this episode of PPC Live, formerly known as PPC Chat Roundup, host Anu introduces the show's new format where she will bring PPC experts to discuss their biggest professional setbacks and how they turned them around. Anu interviews Elisabetta Nicoli, also known as Betty, a seasoned paid media specialist. Betty shares a major mistake involving a targeting error in a PPC campaign and the surprising reactions from her team and clients. The discussion covers how to manage and communicate er...