Boluwa Olojo

In this episode, Boluwa Olojo shares valuable lessons from her experiences in paid media, including a recent Meta ad mishap, and discusses how to effectively use AI in marketing. She emphasizes the importance of accountability, continuous checking, and the need for expertise in leveraging AI tools. Key topics Meta ad mistakes and how to fix them Using AI responsibly in marketing Importance of SOPs and default settings awareness Lessons from campaign mishaps and recovery strate...