Veronika Höller
Head of Demand Gen at Tresorit
Veronika Höller is Head of Demand Generation at Tresorit and a digital marketing strategist with over 17 years of experience in SEO, PPC, and growth across highly regulated industries. She writes for PPC Live and other expert platforms, focusing on how AI, privacy, and changing search behaviour reshape performance marketing. As an international conference speaker, she helps marketers rethink their metrics, tech stack, and mindset in a world where both users and algorithms keep evolving.
363
May 6, 2026
EP363 - The Campaign Looked Perfect — Until It Didn’t ft Veronika Holler
Veronica Holler shares her journey through PPC, the importance of embracing mistakes, and how AI tools should support human insight rather than replace it. Learn from real stories of errors, how to spot them early, and why authenticity and continuous learning are key in digital marketing. Key Topics: The importance of embracing mistakes in marketing How to spot and fix tracking and account structure errors The role of AI as a support tool, not a replacement The significance of...
Guest: Veronika Höller