Episodes

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about P...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you read the new metric definitions from Google Ads? What are your thoughts? Q2 Do you think these changes in definit...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How would you characterize your working relationship with Google Analytics 4? Q2 Let’s talk about the recent changes in Go...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you ever had a client or stakeholder reach out to tell you the “need more sales or leads NOW”? What types of campaign...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How far have you waded into using automation in your PPC practices? Dipped your toes, in up to your knees or swimming in t...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you find it uncomfortable to have to tell clients hard truths about either their PPC or their businesses? And if so wh...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What do you think the most impactful changes have been in the PPC industry over the past 3 years? What are the services th...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you have a process for vetting potential clients? Q2 Do you have specific questions you ask potential clients when talk...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How long have you been working in PPC? And are you in-house, agency or freelancer/consultant? Q2 Have you ever felt burned...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you currently, or have you ever, worked as a PPC freelancer or consultant? If so, how many years have/did you work in ...

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How do you think testing in PPC has changed in the last few years? Does it differ by platform? Q2 How are you approaching...

#PPCChat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What is on your mind in PPC this week? Q2 Performance Max - strategies and will it be the one campaign to rule them all th...

Q1 from Fraser Andrews: Are there any more insights as to extra brand safety controls for Pmax on the horizon? Q2 from MarkBPPC on Twitter: I have no words to describe how bad Google Ads support is. Are there any plans to imp...

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What is on your holiday wish list for PPC platforms? Q2 What is on your holiday wish list for PPC clients or stakeholders...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What are the most common PPC strategy or execution issues you run across these days? How do you address PPC strategy or ex...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Did you run any promotions for Black Friday and/or Cyber Monday this year? If so, for what types of products or services? ...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What type of PPC are you working in right now (Ecomm, B2B, B2C, Small Business, etc.)? Q2 Ecomm PPCers - What is your stra...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What PPC news from the last few weeks (or months) has you most excited? Q2 What PPC news from the last few weeks (or month...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Are you currently using Performance Max in your accounts? If so, for how long and in what industries? Q2 How has PMax perf...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you seen an increase in PPC costs in the last 12 months? If so, by how much? On which platform(s)? And in what indust...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 How competitive is advertising for the brands/industries you are currently working with for PPC advertising? And what indu...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What does Human Automation vs Ad Network Automation mean to you? Do you distinguish between them? Q2 What are some areas w...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you feel like you’re ready for Q4? If so, why do you feel ready and if not, why not? Has your planning for Q4 2023 been...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 What do you think the biggest myth in PPC is right now? Or what myth do you hear about the most? Q2 How do you combat PPC...