EP227 - Meta & TikTok Ads

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Hello, and welcome to this
week's episode of the PBC chat

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Roundup in today's episode.
We have Julie taken us on the

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topic of meta, and Tick-Tock ads
creative strategies needed for

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Q4.
So I believe that there was

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actually a Google ads, my ads
week, I'm in New York show

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happening on the Google morning
show that feels like one of the

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breakfast TV shows that we have
here in the UK.

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But, yeah, well, this is
something very different from,

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you know, our Usual.
And at this stage I think it is

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important to remember that when
we say PPC, we don't just mean

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paid search ads in Google or
Microsoft such ads, but we

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actually mean any paid media
channels and obviously as we

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know as digital advertising has
been evolving.

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And something that we talked
about at Pi live today where I

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spoke earlier on about marketing
budgets, they loads of new

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channels that doing loads of new
things and being nodes of, you

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know, CPC based modeling.
So yeah, see PCP CC can come in

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all shapes and sizes and not
just Google or on Microsoft or

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Bing or Microsoft advertising,
but also on Facebook, Instagram

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Tick-Tock Snapchat.
So yeah, we are going to be

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talking especially specifically
about meta and Tick-Tock today.

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So yeah, hope you enjoy.
Hello and a warm, welcome to

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this episode of the PPC chat
round up a podcast where I round

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up the Twitter discussion that
happens on Tuesday.

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The Tuesdays at 5 p.m.
GMT.

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I'm your host, a new, and I'm
recording back here in my studio

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in London, UK.
And I'm using this platform to

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share, not just expert, but also
my ideas, I'm considered best

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practices about paid media in
the direction, the digital

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industry is going in.
So you want to keep up to date

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back updating with Snippets and
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So yeah, check us out on the
handle.

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At PPC, chat on the school
Roundup.

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So yeah, we have Julie taking us
on a, a great chat today and I

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think it's because it's not
because in conjunction with her

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having any sponsor, Foxwell
digital who specialize in social

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media, especially social media
advertising.

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So yeah, we're going to be
talking about meta and Tick Tock

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ads.
So yeah, there she also gets

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joined by the co-host.
With who is from Fox, will

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digital.
The lady's name is Courtney

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Alexander, so She'll be
answering some questions there,

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so, yeah, Courtney goes, let's
go, let's get this chat.

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Started is the perfect time to
chat about a queue for Creative,

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but before we start, we have
Julie given her usual.

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PSA going, this chat is intended
for PPC, Professionals of all

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levels.
So if you have something you

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want to share or ask about,
please do we are a friendly and

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supportive Community, please
don't be afraid to participate.

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Lurkers and listeners of the
podcast are, of course, always

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You're welcome.
So yeah, let's get straight into

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our first question.
Julie asks, are you currently

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managing advertising on metal or
Tick?

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Tock if so, for what industry or
industry.

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So, yeah, my specialty is the
paid search siren things at

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Google and Microsoft ad.
So none of tick-tock or meta for

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specifically my clients.
No, but we got one one account

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but they are on a lull at the
moment.

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We have Danielle.
Yeah, sorry Diana going.

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Yes, I'm managing a Sighs in
advertising on both matter and

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Tick-Tock for SAS.
Daniel goes meta B2B b2c lead

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gen and e-comm nope, that was
easy.

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That was some Steve Gibson.
So, yeah, I wonder whether he's

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gonna be part of any more of
this chat and then we have Julie

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advise going.
Yes.

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For a fast-food clients, have a
public sector clients, a local

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retail and now luxury, travel,
we have Robert Brady going met

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in the home and garden space as
well as B2B app space.

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No tick-tock Julie goes, I
actually do not have any active

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campaigns on metal or Tick-Tock
currently looking forward to

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head.
What all you brilliant folks are

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doing the shown any response
saying, yes for matter?

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No, for Tick-Tock.
I love the way he was

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pronounced, new spells it out.
TI C KT, o CK.

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That's such a rebel shown is and
then he continues, but we are

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currently looking into options
there.

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We have a variety of clients on
meta dtc's or direct to consumer

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food brands, car parts
companies.

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To be this has been hardest to
get results from Recently.

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He continues just got laughed at
by Rachel logo for spelling it

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like a clock.
Exactly.

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I was trying to answer quickly
and haven't had enough coffee.

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Courtney does btb is challenging
on social ads for sure.

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Have you found success with
LinkedIn ads for be to being

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shown goes?
Yes, LinkedIn, performs very

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well for the client, cpcs are
just very high.

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So, when we have less budget, we
try to go to Facebook and use it

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to see.
Okay?

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With Results were definitely
been falling in the last year or

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so Courtney goes.
I've seen this also met as

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definitely can work, but since
they removed so many interest

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audiences targeting for B2B is
challenging.

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Also, post iOS 14.
It's hard to attribute since

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using, likely to see things
users likely to see the ad in

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the put personal time, but
wouldn't convert until they

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return to work.
And then we have Courtney

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herself responding to the
question question once in.

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Yes, my specialty.
And preferred preference is

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small business.
DTC retail brands that I can get

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to work with Founders or small
teams.

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My Brands range from collectible
souvenirs to Fashion to home

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decor to dog collars and
harnesses interesting, DNA takes

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us swiftly on to question.
Forcing is this your first key

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for managing advertising on meta
or Tick Tock, if not your first

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for?
How long have you been

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advertising on one or the other
or both Daniel?

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Body goes to 10 years now with
meta biggest learning is that

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anything can work?
It's a matter of how you define

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success if you define it, well,
then you will run successful

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campaigns.
Diana goes on meta, I have been

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advertising for six years.
Now, while on take talk for just

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one year to talk, one year
better for much longer, the

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Robert Brady goes down the q14
on meta Facebook for a few

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years.
Every year is different and

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requires.
You put in the work, John Keegan

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joints.
Question one saying, yeah, on

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metal literally old Industries,
Q Sr Healthcare automotive

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excetera and to a lesser degree.
Tick-Tock curious are in cpg.

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I don't think those acronyms of
the stuff that we will find, in

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words were color.
On our official BBC chat,

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acronyms page because those are
more Brands than actual metrics,

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acronyms or marketing acronyms.
Julie, advisors wants to

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question to you saying, for met,
it's been years across a couple

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of agencies for Tick-Tock.
I'm in year. 2 matter, changes

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details on the platform and
placements every 10 minutes.

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Or so Tick-Tock changes products
roughly every second day.

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It's a lot.
Ashton Carter who goes metal?

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Yes, and e-commerce clients is
running Facebook ads and boosted

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posts.
We also recently tested Facebook

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marketing for client in the
higher education, space still

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haven't tried anything on
Tick-Tock.

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Mainly because we focus on other
channels first and their uses

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skew younger, Daniel vahdat,
then responded said prabha.

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Ten years with meta, biggest
learnings, is that anything can

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work.
It's a matter of how you define

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success if you define it.
Well, then you will run

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successful campaigns.
And if the league was response

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to question one saying, I mainly
focus on search or programmatic,

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but little Healthcare marketing
on meta John, King response.

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Question Tuesday, informaton
know, we treat search and paid

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social as biddable, so our team
is cross-trained in both for

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Tick-Tock first key for, in on
first key, for in on, It as a

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team still haven't fully decided
who scope it falls under.

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And it's question to Courtney
goes first yet.

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Going all-in on Tick, Tock ads
for Q4.

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I tested them with one brand
last year, but it was on a small

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spend and it hasn't and it
wasn't a proven platform yet for

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that brand.
A lot of these channels, not

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approving one yet.
She continues.

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Not my first rodeo from with
meta ads for Q4 there.

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I've been managing me to add in
some capacity since 27.

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But this will be my third BF
Black Friday Cyber Monday queue

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for focusing exclusively on d t,
see ads for Q4.

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Chanel, a response question to
going.

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Yeah, if we launched Tick-Tock
it will be a first for any

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quarter.
Haven't been seen Mac.

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Haven't been running metal in Q4
for a long time, but not for the

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traditional Black Friday type
clients and then in response to

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Courtney going.
First year, going all-in on

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Tick-Tock, ask you for trying to
goad is Sean.

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Goes did it.
I'm better or worse, than what

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you anticipated being a new
platform with a smaller budget,

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accordingly.
Because last year, I think it

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was a nice way to supplement.
The bulk of our ad spend on meta

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but it wasn't a true lift.
Since our pixel was new and I'll

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earnings were so small.
I'm glad we did it and it

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launched, our Tick-Tock ads for
2022 and then we have Julie

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taken us on to question 3.
Saying do you have any specific

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or special planned a special or
specific plan for Q4 on meta?

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Tick-Tock then a response.
We have several campaigns

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planned to run on meta in Q4.
Not so many for Tech talk

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though.
Yeah, big for retail and we get

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to see how that pans out for a
met.

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Especially, I'd say Ashton
clock, especially goes the

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answers.
Question to saying I've had at

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least one client running
Facebook ads and Q4 from the

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past four years, but it's
looking like, this will actually

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be my first Q4 without anything
doing so, mainly due to client

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changes.
And then we have Dave, the

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league was responding to
question 2.

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Same be nonmetal for years but
only a little dabbing dabbling

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on Tick-Tock since last year and
he just went TT, don't know

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which one is better to do the TT
or The Tick Tock like a clock

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that short like you did.
That was funny.

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GTA Vice response to question
three saying.

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Yep here's a tip for this group,
Tick-Tock has a takeover product

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that you can retarget off of and
you can sequence creative

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imagine your brand owning the
whole screen time.

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Every time someone opens
Tick-Tock with a different

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creative on each open, it's a
lot and I'm excited.

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I don't know where that's cool.
That's like that.

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Just sounds like it's a lot.
But anyway, I don't use tank

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tops or maybe.
I do not need to be worried.

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Julie goes, well, that sounds
pretty groovy John King response

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then.
Yep, it's the holidays, but

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stuff, while you can still get
it a fool or a food it.

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So it's again, it's holidays by
stuff.

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While you can still get it.
Oh, afford it.

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Julie rice is our response to,
to you Julia.

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She says that sounds groovy.
It is it's cool I'm treating it

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how I treat you to mastheads put
a stake in the ground build a

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lot of awareness right away than
sustained for the duration and

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yeah Julie goes.
So an article that people are

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buying less at grocery stores in
the US.

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So that's not a great sign for
Holiday purchasing season.

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Ashton Glock response to
question 3, say most of our

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clients right now are focused on
search or haven't been major

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successes on Facebook.
So we're helping with Boosted

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posts, but not any foot on
campaigns Tiffany shares

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response, saying I have been
managing metaphor few years.

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Now we have seen some really big
changes Chanel response.

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Question 3 saying, we have a
couple clients looking to make a

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push for Q4 but also have some
hesitant clients.

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With expensive products that are
pulling back due to the economy

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to save some budgets.
Meta is not really a primary, a

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primary platform for any of our
clients.

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It is usually first to get it
cuts and then we have Courtney,

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Alexander responding to question
3 saying, what should Brands be

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doing right now testing in all
caps, go ahead and launch some

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pre-holiday or gifting
creatives.

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Get people thinking about your
brand or product and who they

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might gift it to and then, yeah.
Could you continue to anything?

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Go ahead and start seeding.
Your product would creators.

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If you haven't already aim to
have all of your real creative,

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no later than the end of
October, ideally or creative

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edits Ready to go by early to
mid November, surround yourself

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with like-minded advertisers,
the founders membership is a

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great place for this for all
budgets sizes.

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It's a lot.
This allows you to do testing

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and research and hear from
others on what is or isn't

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working around the world
content.

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And finally Courtney goes
finally start preparing plan for

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Black Friday, Cyber Monday
weekend as needed to make sure

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you're available to make changes
as needed.

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Create a Plan A B C, Etc.
So that, you know, if this then

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or that for anything, that could
be thrown your way, good or bad

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and in response to his answer.
Julie had said, great

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suggestion.
Seems like holiday sales are

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happening earlier, too.
So don't get left behind by

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waiting too long.
Courtney goes many brands are

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doing sales all November long.
Some the same discount, some

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00:13:47,500 --> 00:13:52,100
tiered or changes weekly.
Be sure to also include email,

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strategy and retargeting.
His customers during this time,

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get them excited for holiday and
sale purchasing and then we have

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Abdullah taken us on to
question.

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Forcing, what is your biggest
concern or challenge regarding

255
00:14:05,500 --> 00:14:08,600
meta and or Tick-Tock
advertising heading into Q for

256
00:14:08,800 --> 00:14:10,700
this year?
Is it different from last year?

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If you advertised on these
platforms then and we have

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Daniel body going busy.
Biggest concern, for all of

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these channels is how to measure
the impact relying on platform.

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Reporting has always been
overinflated, but relying

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Elastic click attribution was
also a problem.

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Great Point Courtney respond
response.

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I'm using triple whale, which is
a handle triple whale or North

264
00:14:34,600 --> 00:14:39,300
Beam with my DTC clients so
that's direct to Consumer and

265
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actually just started testing
out, get sociopath so GE TS o.

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SE ioh.
Brand-new third-party pixel to

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supplement data and learnings to
try to remedy the remedy this

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and get actual data also.
Using Google analytics and utm's

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as much as possible to have as
full of a picture, as I can with

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accurate attribution.
Now Diana response to in terms

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of the response question for, in
terms of her biggest fear going,

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biggest challenge regarding meta
advertising is related to the

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retargeting campaigns which
became less powerful compared to

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how they were in the past
Courtney goes.

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Absolutely, this is a huge
difference this year and we need

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to pay attention to this as we
are actively in the trenches.

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This Q4 And then Sean Ellie
response to question forcing

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clients are more wary of the
economic conditions.

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Amazon running Prime day, in
October may cut into some Black

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Friday, Cyber Monday, sales all
leading to smaller budgets for

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these platforms and then they
click was response.

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To question. 14 matter is kind
of cool even with all the

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00:15:43,700 --> 00:15:46,900
changes but the challenge of
creating Tick Tock ads that are

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authentically, native to the
platform will take some

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stretching for some dusty
companies or Industries.

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Robert, Brady goes.
Does anyone else feel like meta

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00:15:56,700 --> 00:16:00,500
is just more buggy lately and
that targeting including

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look-alike audience has has been
shaky.

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00:16:03,800 --> 00:16:05,200
Andrew goes.
Yes, absolutely.

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We talked about it in our group
a lot and how to combat it down.

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00:16:09,500 --> 00:16:11,200
It goes.
I am on the same page with you

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00:16:11,200 --> 00:16:16,000
here and yeah the online
advertising agency goes

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00:16:16,000 --> 00:16:19,800
definitely and in response to a
question for we've got Courtney

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going.
Yeah, data loss is not our

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00:16:21,700 --> 00:16:24,200
friend retargeting would be
more.

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Consolidated, which means ad
creative.

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Can't be as targeted and
specific to where that customer

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is in their purchasing Journey.
There's also much more

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00:16:32,900 --> 00:16:36,800
competition and buy-in or Tick
Tock as this year cpms are

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00:16:36,800 --> 00:16:39,800
higher than they were last year
as it becomes a legitimate

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platform for DC companies and
profitable ads creative now more

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00:16:44,900 --> 00:16:48,700
than ever has to be top-notch.
This doesn't mean produced an

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00:16:48,700 --> 00:16:52,100
expensive, but rather resonates
with customers get to the

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00:16:52,100 --> 00:16:56,100
attention quickly addresses.
How the Is a need, not even a

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00:16:56,108 --> 00:16:58,900
want and why?
It's better than any other

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00:16:58,900 --> 00:17:02,900
competitors videos are grades,
obviously 100% necessary in your

307
00:17:02,900 --> 00:17:05,800
creative strategy.
But don't forget about static

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00:17:05,800 --> 00:17:08,900
images and Graphics.
Try to allow your creative to

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00:17:08,900 --> 00:17:13,200
stand out from the crowd, solve
problems and make it a must by

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00:17:13,300 --> 00:17:17,500
now creative and that was pretty
out in food Tweeter.

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00:17:17,700 --> 00:17:19,400
Yeah, I hope you caught all of
that.

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00:17:19,400 --> 00:17:23,300
Took note or just rewind.
Oh, that's to read, listen to

313
00:17:23,300 --> 00:17:25,800
that again.
And then we have Ashton clock

314
00:17:25,800 --> 00:17:27,599
responded.
Question forcing our biggest

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00:17:27,599 --> 00:17:30,900
challenge for meta has been
conversion, tracking, regardless

316
00:17:30,900 --> 00:17:35,400
of quarter, since the iOS update
in April, 20-21 discrepancies

317
00:17:35,400 --> 00:17:38,500
between the Facebook platform,
analytics platforms, and clients

318
00:17:38,900 --> 00:17:42,400
sales, or internal data, make it
difficult to gauge.

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A true success.
Courtney goes, agreed, are you

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00:17:45,300 --> 00:17:47,000
using third-party tracking
software?

321
00:17:47,000 --> 00:17:50,500
Pixel action goes, were mainly
using the Facebook pixel, and

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00:17:50,500 --> 00:17:53,900
Google analytics.
Ga4, we also tried setting up

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00:17:53,900 --> 00:17:57,900
the face, Look conversions API
but it's a big technical lift

324
00:17:57,900 --> 00:18:01,500
and their developers have had a
number of issues.

325
00:18:01,500 --> 00:18:04,300
So we haven't been able to use
that yet.

326
00:18:04,400 --> 00:18:07,500
Are there any that you've had
success with Courtney goes?

327
00:18:07,500 --> 00:18:10,900
Yeah, for Shopify stores.
My favorite is triple well and

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00:18:10,900 --> 00:18:14,600
it's reasonably priced.
And pays for itself with the

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00:18:14,600 --> 00:18:17,100
accurate reporting.
It can provide.

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00:18:17,100 --> 00:18:21,100
I'm also excited to test gets us
youth pixels.

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00:18:21,500 --> 00:18:24,900
They just released last week and
they also offer a custom

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00:18:24,900 --> 00:18:29,100
catalogs for da Bas and dpas
action continues.

333
00:18:29,100 --> 00:18:29,800
Awesome.
Thank you.

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00:18:29,800 --> 00:18:33,400
I'll definitely check those out
and then we have Julie taken us

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00:18:33,400 --> 00:18:36,800
one to question five saying, do
you have any favorite resources

336
00:18:37,100 --> 00:18:41,500
or follow-ups that help you keep
up with the latest in metal or

337
00:18:41,500 --> 00:18:44,700
Tick Tock advertising?
Think we got quite a bit?

338
00:18:44,800 --> 00:18:47,000
Did you follow ups or follows?
Yes?

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00:18:47,100 --> 00:18:51,400
Resources or follows and Diana
goes, just some of them Jake the

340
00:18:51,400 --> 00:18:57,500
add node Gil underscore run.
G at Corby, dubbin Aetna would

341
00:18:57,500 --> 00:19:04,600
say nav U, UD the Riley, sir,
was that Tara who Lisa even

342
00:19:04,900 --> 00:19:12,200
Rahul is are so yeah, so he's
handle is th, er, a hul is SAR.

343
00:19:12,300 --> 00:19:16,600
The Rahul is are even and then
Herman digital.

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00:19:16,600 --> 00:19:22,400
So hitch, errm aannd, I Gita L
and yeah Tim Heller and as well.

345
00:19:22,400 --> 00:19:26,400
See agreed with all of these her
And digital keeps me sane.

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00:19:26,400 --> 00:19:29,100
And it means me, of course, his
name is not Herman digital.

347
00:19:29,100 --> 00:19:32,200
His name is David Herman, so,
yeah, full of this guy's for

348
00:19:32,200 --> 00:19:35,400
Tick-Tock or meta ads.
Advice Julie goes.

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00:19:35,400 --> 00:19:37,600
I'm not just saying this because
Andrew fox hall is for

350
00:19:37,800 --> 00:19:40,700
sponsoring today's chat.
Foxhole digital's blog and

351
00:19:40,700 --> 00:19:44,300
emails are top resource for me
at Villa De Fazio.

352
00:19:44,300 --> 00:19:50,100
So that's a kvi l.e.d. e, fa Z
IO who will be guest hosting.

353
00:19:50,100 --> 00:19:53,800
Next month is also a great
follow and Herman digital for

354
00:19:53,800 --> 00:19:55,900
tick-tock.
Especially is good.

355
00:19:56,100 --> 00:19:58,800
And then yeah you've got the
blog that she gave, so it's all

356
00:19:58,800 --> 00:20:01,100
folks.
Well digital don't come forward,

357
00:20:01,100 --> 00:20:05,400
slash blog, email signup is for
/ email and the founders group

358
00:20:05,400 --> 00:20:10,300
is .po dr.com forward slash
Foxwell Founders.

359
00:20:10,300 --> 00:20:13,100
So yeah, you want to learn more
about social media, follow all

360
00:20:13,300 --> 00:20:17,000
those resources and a response
to question five day.

361
00:20:17,000 --> 00:20:19,300
Good luck.
Dave, Gallegos goes, I liked

362
00:20:19,300 --> 00:20:23,000
listening to Tod maffin on the
dailies and the marketing

363
00:20:23,000 --> 00:20:26,200
o'clock crew.
On Fridays and yeah Julie go s

364
00:20:26,200 --> 00:20:28,500
to Market.
It s markets in a clock for

365
00:20:28,500 --> 00:20:31,000
sure.
They cover all things, PPC, SEO,

366
00:20:31,300 --> 00:20:34,400
and social and then Julie takes
us on to the last question

367
00:20:34,400 --> 00:20:36,100
going.
What other questions do you

368
00:20:36,100 --> 00:20:38,700
have?
In general were for Courtney

369
00:20:38,700 --> 00:20:42,400
about meta, or Tick Tock
advertising, Daniel, body goes,

370
00:20:42,400 --> 00:20:45,500
do you think matter Tick-Tock
will be forced to let

371
00:20:45,500 --> 00:20:47,800
programmatic platforms bid on
their inventory.

372
00:20:47,800 --> 00:20:51,300
At some point, have you or
anyone tried to bid on meta,

373
00:20:51,300 --> 00:20:54,900
inventory, via Microsoft ads,
it's supposed to Available to

374
00:20:54,900 --> 00:20:57,500
some advertisers Chronicles.
Such an interest.

375
00:20:57,500 --> 00:20:59,900
Interesting question, I'm
actually not sure on this one

376
00:21:00,400 --> 00:21:02,600
Andrew Fox.
Well, what do you think Andre

377
00:21:02,600 --> 00:21:04,100
goes?
I don't think so for now.

378
00:21:04,100 --> 00:21:09,400
Audience Network is kind of like
that and and quality is crap.

379
00:21:10,300 --> 00:21:13,200
Daniel Robert, Brady goes for
client, just starting with

380
00:21:13,200 --> 00:21:15,600
Tick-Tock.
What advice do you have to get

381
00:21:15,600 --> 00:21:18,700
them a quick start and in
response to that?

382
00:21:18,700 --> 00:21:21,700
Courtney goes, quick question,
definitely install the pixel on

383
00:21:21,700 --> 00:21:24,100
the site as soon as possible
tick-tock.

384
00:21:24,300 --> 00:21:27,300
Needs a data.
I would start with totally

385
00:21:27,300 --> 00:21:31,600
brewed targeting and also start
with a higher funnel objective

386
00:21:31,600 --> 00:21:36,600
like ATC before going into icy
and then P.

387
00:21:36,600 --> 00:21:38,800
You are.
I hope those acronyms are

388
00:21:38,800 --> 00:21:42,200
available on official PPC chat.
Courtney then continues also

389
00:21:42,200 --> 00:21:45,700
creative is King on Tick-Tock
ads if you have an organic

390
00:21:45,700 --> 00:21:49,200
Tick-Tock or reels videos that
have done well used those.

391
00:21:49,600 --> 00:21:53,000
I also tell my clients to not
start Tick-Tock ads on till they

392
00:21:53,000 --> 00:21:56,400
have a bank.
Content and an incoming flow of

393
00:21:56,400 --> 00:22:00,100
new content, Tick-Tock needs
more creative than metal.

394
00:22:00,700 --> 00:22:03,100
Then she continues to tick.
Tock is also great for testing

395
00:22:03,100 --> 00:22:07,700
new creatives before adding two
metal ads, because of the nature

396
00:22:07,700 --> 00:22:11,600
of users watching videos and
them be more likely to want to

397
00:22:11,600 --> 00:22:15,100
discover new things and be
entertained with Tick-Tock

398
00:22:15,100 --> 00:22:17,500
content.
And I think we are introducing

399
00:22:17,500 --> 00:22:20,700
two new resource hair.
So when Tim Halloran responded

400
00:22:20,700 --> 00:22:24,100
to question 3 saying meta and
part of a few beaters.

401
00:22:24,600 --> 00:22:26,300
So we'll see what happens with
those.

402
00:22:26,300 --> 00:22:29,300
Most of what I'm doing on those
channels revolves around

403
00:22:29,300 --> 00:22:32,600
creative ways to use lists and
first-party data.

404
00:22:32,900 --> 00:22:36,400
I have been dabbling in
Advantage Plus for few e-comm

405
00:22:36,400 --> 00:22:39,200
clients and it's doing decent.
What are your thoughts on

406
00:22:39,200 --> 00:22:42,100
Advantage?
Plus Daniel body goes 10 goes, I

407
00:22:42,100 --> 00:22:45,500
have a larger scale test.
I'm running right now.

408
00:22:45,500 --> 00:22:50,000
With a client that has a low V
around a 92. $100 Target rows of

409
00:22:50,000 --> 00:22:54,100
3 to 4 8, plus started at a at a
no point.

410
00:22:54,300 --> 00:22:56,800
Eat.
But I've left it alone for a few

411
00:22:56,800 --> 00:22:59,500
weeks and it's closing in on
three interested to see if it

412
00:22:59,500 --> 00:23:02,700
keeps improving.
Robert goes when you say a plus

413
00:23:02,700 --> 00:23:06,300
the that does that refer to the
targeting placements creative or

414
00:23:06,700 --> 00:23:09,500
Tim goes, I was referring to
targeting mainly but I do have

415
00:23:09,500 --> 00:23:10,800
one campaign that you're
running.

416
00:23:11,100 --> 00:23:15,500
If a Plus on campaign ad set
targets and placements and add

417
00:23:15,500 --> 00:23:19,200
level makes me a bit nervous,
but performance is okay.

418
00:23:19,400 --> 00:23:22,400
Judy goes, what is the account?
History level for this is this a

419
00:23:22,400 --> 00:23:25,900
well-established meta.
Visor I'm curious how Advantage

420
00:23:25,900 --> 00:23:30,200
Plus does with new accounts
versus more established ones

421
00:23:30,200 --> 00:23:33,000
with data and history.
Courtney goes, we're still so

422
00:23:33,000 --> 00:23:35,200
new with the ASC and its
rollout.

423
00:23:35,200 --> 00:23:39,400
It's not even in every account
yet that there may not be date

424
00:23:39,400 --> 00:23:41,100
on new versus established that
counts.

425
00:23:41,100 --> 00:23:43,200
Right now.
I'm still very much testing it

426
00:23:43,500 --> 00:23:46,700
and using it as a compliment in
account structure, but not the

427
00:23:46,700 --> 00:23:49,800
main driver.
Tim Halloran goes same.

428
00:23:50,300 --> 00:23:53,800
And on that note, we come to the
end of this chatter didn't

429
00:23:53,800 --> 00:23:56,200
realize And will be on, that's
very interesting thread.

430
00:23:56,200 --> 00:23:58,900
That Tim is.
So yeah, I hope you've taken

431
00:23:58,900 --> 00:24:01,200
some great takeaways, are you
doing metal?

432
00:24:01,200 --> 00:24:04,500
You didn't take talk, I you now
more intrigued to test it out,

433
00:24:04,700 --> 00:24:08,300
some great tips and thread in
there that I read out from

434
00:24:08,300 --> 00:24:12,900
Courtney in terms of the best
tips on how to do Tick-Tock,

435
00:24:12,900 --> 00:24:16,700
especially the one that really
screamed out that made me go, oh

436
00:24:16,700 --> 00:24:19,200
my God, I don't have time for.
That is the fact that you need a

437
00:24:19,208 --> 00:24:24,500
lot of creative already in the
bank and you need to have A

438
00:24:24,500 --> 00:24:29,900
consistent way of producing a
driver of producing more content

439
00:24:29,900 --> 00:24:33,100
for future post.
So, yeah, that is something I

440
00:24:33,108 --> 00:24:36,600
might need to hire someone for
PPC live UK in the future.

441
00:24:36,600 --> 00:24:40,000
But for now, I'm going to be
focusing on LinkedIn or on

442
00:24:40,000 --> 00:24:43,900
Twitter and a little bit on
Facebook and on Instagram, but

443
00:24:43,900 --> 00:24:48,700
all organic stuff and with some
help, definitely, with a lot of

444
00:24:48,800 --> 00:24:50,700
help.
So yeah, I hope you've gotten

445
00:24:50,700 --> 00:24:54,100
some great takeaways from that
and if you want, if you want to

446
00:24:54,300 --> 00:24:57,200
More about meta or Tick Tock
ads.

447
00:24:57,200 --> 00:25:00,300
Join us on Thursday, on Twitter
spaces at 5 p.m.

448
00:25:00,300 --> 00:25:03,600
GMT. 12 p.m. eastern Time, or
yeah.

449
00:25:03,600 --> 00:25:06,400
Just yeah.
You can ask your questions, or

450
00:25:06,500 --> 00:25:10,200
get share more about your ideas
on how to do Tick-Tock or meta

451
00:25:10,200 --> 00:25:11,500
odds.
If you're someone that uses, it

452
00:25:11,500 --> 00:25:14,000
alone would love to hear from
you.

453
00:25:14,200 --> 00:25:17,600
And yeah, if you've taken gotten
some, got some good feedback

454
00:25:17,600 --> 00:25:19,900
about the podcast, with this
episode of just come from

455
00:25:19,900 --> 00:25:24,100
Corrections on anything.
I've said, please DM me my dear.

456
00:25:24,200 --> 00:25:28,900
Eyes Are Open cautiously, do it
on my handle, the marketing, I

457
00:25:28,900 --> 00:25:32,500
knew, or join on us on LinkedIn.
We have the PPC, chat Roundup

458
00:25:32,500 --> 00:25:35,500
group on them.
We'd love to have you join us?

459
00:25:35,800 --> 00:25:38,200
It would also be great for
long-standing members, or just

460
00:25:38,200 --> 00:25:40,700
Showtime listeners.
To also, give this podcast a

461
00:25:40,700 --> 00:25:42,500
review.
It really helped with the growth

462
00:25:42,500 --> 00:25:45,300
strategies and just go on Li
end.

463
00:25:45,300 --> 00:25:50,500
Katie re e.com.
/Pb seat at underscore Round Up

464
00:25:50,500 --> 00:25:53,800
to see the places where you can
leave a rating or review.

465
00:25:54,300 --> 00:25:58,300
Again, PVC live UK's happening
on the 24th of November.

466
00:25:58,300 --> 00:26:06,300
Please go get your tickets on bi
t .l y, /p p c-- live, UK, nov

467
00:26:06,400 --> 00:26:11,300
20, 2015, 11 member for your
campaigns and businesses to

468
00:26:11,300 --> 00:26:13,300
Glide smoothly.
There's a lot of hard work

469
00:26:13,500 --> 00:26:17,200
neither beneath the surface, so
keep your songs kicking by and

470
00:26:17,200 --> 00:25:56,100
speak to you next week.
Again, PVC live UK's happening

471
00:25:56,100 --> 00:26:00,800
on the 24th of November.
Please go get your tickets on bi

472
00:26:00,800 --> 00:26:09,800
t .l y, /p p c-- live, UK, nov
20, 2015, 11 member for your

473
00:26:09,800 --> 00:26:12,000
campaigns and businesses to
Glide smoothly.

474
00:26:12,000 --> 00:26:15,200
There's a lot of hard work
neither beneath the surface, so

475
00:26:15,200 --> 00:26:18,300
keep your songs kicking by and
speak to you next week.