EP218 - Google Analytics 4 - Dealing with the Inevitable

0:00 Hello, and welcome to this week's episode of the PPC, tap around up. In today's episode, we have Judy taken us on a rollercoaster of a topic on which is titled Google analytics for so ga for dealing with the inevitable. So yeah, buckle up definitely. She says buckle up. But yeah, I added the roller coaster ride because we're all back and forth as to whether we get it whether we understand it whether we set it up right, whether we need to have set it up now or later, As as Google announced earlier this year, it's going to be the usual, you know, form of analytics. The universal added analytics is going to be fully sunsetted by this time next year. So about July 20, 23 and advice on the street, the word on the street is that you should have already navigating an upgraded to ga4 because you want to be able to see you and your data. You want to be able to do that on an analysis. Properly have you are running as well as ga4 so that you know, you are confidently setup.

1:07 And the right things are coming through by the time you can't see any of the data that's being pulled through in new a. So yeah, let's talk about that and hope you enjoy. Hello and a warm, welcome to this episode of the PTC, chat round up a podcast where I round up the Twitter discussion that happens on Tuesdays at 5 p.m. BST. So that's British summer time or at 12 p.m. eastern time. I'm your host Anna on recording here from my studio. Back in London, UK, if you were here with me last week, I was in the The countryside of the UK and a place called Woodford, a couple of hours outside of London.

1:54 But I am back in my comfortable, London space, overlooking my garden, which I absolutely love. And yeah, I use this platform to share, not just expert but also my ideas and considered best practices about paid media and the direction, the digital industry is going in. So we want to keep up to date with my tips and tricks in the industry, and get the latest on the podcast that has been called your go to if you don't make it to the PPC chat live discussions and Even if you do then, like, follow share and retweet on. That's right. Twitter with my handle the marketing, a new or join us on our LinkedIn group. The PPC chat Roundup podcast. Yeah. Just ask make a request to join and we'd love to have you there, or if you're on Instagram. Why don't you check us out at PPC, chat on the school, Round Up to get quotes, and Snippets from our previous episodes.

2:41 So we have Julie taking us on a great topic. Again, talking about GTA4. And this is one topic that I feel that we cannot be discussed. Is enough because it's one of those areas again that with as Google has been doing with us this week, that keeps evolving again and again, and we have quite a bit of time. I'd for this one time that I would be saying very grateful for Google, giving us over a year to prepare for the slap in the face. Absolute sun set of universal analytics and a total switch to ga4 and actually seeing some talk on the twittersphere and just around the community about People are now thinking, what's an option finally takes from, you know, Google analytics all together and people are thinking, maybe we can use a solution other than Google, Calendars analytics, but I don't know how Bible that is.

3:32 Anyway, we've got Julie going on. Yeah, saying thank you for joining me today. We are going to be talking about GA for Google analytics for. I'm going to be saying, ga4 alone. Yeah. And dealing with the inevitable. So buckle up cause it's sure to be a lively one. But yeah. First how are we doing? So yeah. Yeah, nice little roll call. Again, we got Robert Brady joining us saying, hey people see chat, I'll be mostly lucky today, but it's a beautiful summer day in Idaho and I'm glad to see you all here today. I'm Ali goes, I just yelled potatoes when I saw your tweet, that is Idaho know what potatoes. So that tells you how much I know about Idaho, we do grow the best potatoes, very proud of that. But there's a lot more going on to, it's a big state without a lot of people. So most people just haven't experienced it. Unknown People from Idaho.

4:21 Sorry, when I hear potato, I think of the Irish and I'm not going to do the accent that I've usually do around a very comfortable. Irish friend of mine, who won't slap me by saying potato in the Irish accent. So yeah, let's just leave it at that, then. Gradually advice. Yeah, joining us as well as a morning. All not bad. Sonny with Cool Breeze. Here on the island today. I'm a lie, of course, joins us. And I'm feeling good today, wrapped up here, one of my business reconnected With an old friend, got some audits to finish and school starts. Soon, that sounds like an exciting and and Lively trip there. Yeah, before we get into the questions, I would also read out Julie's, sa of sorts.

5:01 She's goes. This chat is intended for PPC, Professionals of all levels especially when it comes to GA Force because no matter how new you are, it's one of those things where I love it that we spoke about this a few weeks ago about what really balances the filled out for, That right now where the state of whether you've been doing this for 12 years or whether you've been doing this for a couple of years, this is one area to you. For that makes you go, we're all learning this together, you know, that big whether you want to be doing paid search for a few years, you could know something a lot better than someone who's been doing this for 10, 20 years, kind of thing. So, yeah, this is definitely one of those conversations that is for PPC, Professionals of all levels. She continues.

5:45 If you have something you want to share, please do we are a friendly and supportive. Supportive Community. Please don't be afraid to participate. Lurkers and are of course, always welcome to. And yeah, she reminds us that we have a handy PC acronyms page as I already have mentioned. I'll be saying ga4 or lot in reference to Google analytics for so yeah go check out official. PPC chat.com /p p c hyphen acronym said the oh God not the vertical one. This horizontal one that goes. The middle so I'm not the underscore one. The middle of course you can find out what people are talking about and no one needs to know you looked it up. So yeah, so you can order your homework, then doing. Ron also joins us as well.

6:34 Anyway, let's get into questions. Julie takes us on with question one going. Let's get started. And this first question is, to get an idea of how many of us are working on in GA for. Have you been working or trying to work in Google analytics for GA for yet? So, that's That's why I didn't really join live. I looked a lot because not really whipping working on GTA4. I of course I work at Marin software we have our own platforms on our way of doing things. Their we're trying to support a few clients who use Google analytics by job is not in terms of analytics, is about the whole paid search management as it were. Daniel body responds to question, one saying we have been working with our clients to on board to ga4. They know it's something they have to do with which is half. Battle Gear goes, it's harder to deploy than Universal analytics, not sure how the new Google, one tag to rule them all is going to play into this either.

7:29 And yeah, we've got the wonderful Genie who loves to join some of these chats and really listens to us when we have bits of ranch. She goes wanted to clarify. The nothing is changing as a result of G stag dot JS, becoming the Google tag. If you've got G stag in dot Js, Js installed. There's no action to take. Take it's the same tag but offers added functionality more hair and she gives a link which I'll add to the recap. There are Thomas. Also goes, is it? I feel so silly and thinking that it's the same old thing. So yeah. So is it going with was to Julie going? It's harder to deploy, not sure. The Google one tag to rule them all is going to play and that's Doug, our Thomas responding to that going, is it?

8:13 I feel so silly thinking. That's the same thing that it's the same thing and the events are so, Much more straightforward in their language. No more trying to explain the difference between a category tag and action. Now that I'm on board, with Julia voice goes. They'll Goods is funny because I find category and or tags so Universal a taxonomy structure and yet. So difficult for the average person to wrap their head around CF, literally any WordPress site delivers goes think about it. This way, conversational flow, has its own syntax and it's usually pretty informal. Intuitive and contextual formal language. Like instructions or programs are the opposite so people can get it, but it's work instead of intuition.

8:58 Yep, I don't, I don't get that either. I feel like I need to pose from actually reading out that tweet and actually try to assimilate that tweet. Probably I'll come back to that later and then we have down Patterson responding to question. One saying, I've dabbled in it here and there not a fan personally, but I recognize that I'm going to have to spend time getting used to it. Either way Judy goes, yes, I have finally gotten all clients to deploy Google analytics for on their site. And I am trying to get better at working in it and malygos I have to question ones in on like with most things that Google pushes through this one. I'm probably considered an early adopter. Well done in Mario for being early on that one and then we got Julia voice responding saying yes.

9:42 Kind of one of my clients has it installed by it's pretty in unintuitive and it's not a great time of year to to put aside hours to dive in a little busy time. Jennifer respond saying yes, I am struggling with some aspects of the reporting capabilities, not doing what I need them to do, the things. I'm really moves me about all these answers. You got all the people that finding it difficult like, you know, Julie trying to get the better work at it and Julia by saying that prion unintuitive Jennifer going that she's struggling with it. Those are the ones getting the most likes and me for me, that indicates, there's loads of people who are struggling with it, finding it on So yeah, ga4 do something about that or rather Google do something about that.

10:23 Show Nelly has will respond saying, yes, have it setup and tracking conversions. For all clients. I try to spend at least a little time there every day. If I don't have to find a quick answer and I'm slowly getting more comfortable. Well done, Sean. We have Julie them responding to giving question to seen if you have been working in GTA 4, how has it been going for you generally and Melissa drugs respond to question one saying I'm only Working with one client who uses GA and they are still on you a, I'll be lurking. So I can learn more about GA for Shane. Let's plug. Marco has a whole series on GA for latest installment hair. And that is a search engine know Michael itself article and we will be sharing that I'll be sharing that in tomorrow's paid search Association daily links. So if you're subscribed you'll be seeing what that article is Lauren's Chasers.

11:15 Well response to question one saying yes, being pushing clients to get it in. Told and attached to their at accounts. Reporting companies are making money. Trying to get data for clients though, because it's very different from Universal and things are hard to find or just are not there as you can clock as well response to question one saying, yes, we had most of our clients set up before July so that they would be able to take advantage of year-over-year data. When the switch is made it next year, definitely has a learning curve but slowly getting more comfortable down, Patterson. Vaughn's to question one as well, saying. I see it. As one of those. It's what we're going to be left with so we better get used to it. Kind of things everyone that uses GA should, at least get it installed collecting data ASAP.

12:02 Sean anything response to question 2 saying it's bit frustrating and exciting. It is pretty clunky but you can do a lot more customization and create nicer-looking reports and graphs, no better feeling. When you finally figure out how to get the data you want in the right spot, but it can take While we have Julie responding to question 2, saying I have found working in ga4 to be very difficult. I'm trying to keep pushing as it will be the only option before we know it but it's a struggle and we have Julie advises. Well, responding to question 2 saying not. Well honestly, I'm so glad we have an analytics, a team to support because the learning curve for this thing is quite something. It's going to take a Time investment to get going, not really a plug.

12:48 And play Vibe. And then, we have Tim Halloran responding to question. One saying, yes, switching to it on and off making sure goals are tagged, and it's populating for clients. So it's ready to question two. He goes URI is different, but I don't have a positive or negative opinion of it yet. I have Google on how to do things. Whenever I'm looking for something specific Miley follow goes, I wouldn't say I'm working in so much as exploring. I was in a, you a five times yesterday for ODed and GA 40 of those times. Oh, Molly should have tested. Whether what you were seeing you as same as what you have seen in do for the. Hey, maybe it's not, that's not how it works.

13:29 Doing Brown response to question one. Seen a bit but nowhere near enough at that needs to change a bit but nowhere near enough and that needs to change. I dabble inside it at Best. Damn Patterson goes, I still don't use it for actual reporting thinking of making that switch in. Re 2023, I need to spend more time with it. I'm still very lost in there. Laurens Chase response to a question to saying it has been going slow. I have not been able to devote too much time to learn in beyond the initial class I took with Bree and Orson Bree underscore t on this. Call Anderson is the handle due to a lot of client work working with. I with analytics experts to develop reports with clients are not having to slow down in response to a question to a stolen car goes, it's Tough to be honest. A lot of the reports / metrics Etc that we used in the you a have been renamed changed or removed all together. Any answer to question 2.

14:29 So now, so yeah, we have Julie taken us on to question 3, saying, let's get more specific. What is, or are your biggest frustrations in working in Google analytics, GA for even shontella response team. It's not user friendly at all, and it seems like they wanted the sidebar to look cleaner. So, they just shoved a bunch of Ports on each page than Patterson respond saying recent annoyance was instead of setting up a advanced segments to act like a filter. I had to set up audiences that start collecting from that point on really annoying. I hope they are other ways to do it, but it's not intuitive at all. Julie goes to question 3, where to start everything is just harder and I have worked in analytics.

15:12 Since before Google purchased urgent, which is now GA, it's built for Deb's, not Don devs. Reporting's are a major PTA Pi t a pain in the ass. I imagine, it's what she means to configure if you can find them. As you continue setting up. A conversion action is really not easy. Sharing reports still can figure that out. Creating dashboards for clients have. No, it has a lot of customization capability but not enough ready to go stuff and Glenn response to that. Well Force wants to question. Three, same, yeah. Point on sharing. I don't think go. Well designed it so reports and annotations could have cross user access.

15:53 I think they are coaxing people towards data studio. For this, televised goes and data studio is unsupported. Get ready for snake-haired? Julia because these unsupported but required conky tools. Make my eyes burn like Angry Superman, who you do not want angry Superman and yeah Julie goes. Don't get me started on data Studio. It's like a coding class project that got released as a finished product by T gazillion dollar International cooperation? Oh, wait, it's not like that. It is that. Yeah, Melissa goes, very true. Something that you really need some quite a bit of coding knowledge. Actually figure out Jennifer response to question three saying, the reporting capabilities are different and challenging for what my client needs of /. Has asked for not a fan of these reports trying to find a solution with the new GA for capabilities for what they want to see.

16:45 Lawrence response to question 3 saying the lack of usability versus the Old platform, making changes to something people have Decades of user experience with has drastically. As they did was less than ideal show Nelly response. This is exactly what I was thinking. Could they not have kept some of the reports that we all use to and then add customization pieces to make the transition easier than goes feel like they decided to rebuild it from the ground up, but I'm not clear on why they felt that was necessary to Milan. Ringo's pmags ga4, Integration of cookies or legal polarization of user data in the name of privacy push to replace first party via enhanced conversion modeled conversion data who let conspiracy Tim out.

17:33 Yeah, there's goes a Google is probably using it for their own benefit as well. I still have my tinfoil hat somewhere hair. Yeah it's all about them profiting from this really Google is a business. They're trying to do things to embrace entertain a Two things. Melissa goes. Y'all are scaring me. Haha. Yeah, be afraid. Be very afraid of dentists and goes and then some hollering response to question 3 saying I did the tutorial prompts a couple times and assumed it would teach GA fall to me as a you a user, but instead it explained things to me. Like I was a high school student and the terminology /. Definition used were different than you a no correlations.

18:13 Besides that Notch. Besides that. Not sure yet. Gosh. They're training system, not great Ashton, Clark response to question 3 saying I didn't secondary Dimensions to reports leads to some of the data being hidden which limits are insights example, main Dimensions equals two sessions Source or medium conversions because to 20. But when you add in a session campaign, Dimension will only show 15 conversions. How does that help Google really? Tom Patterson response to question three. Saying it also seems to take forever for a change on a report to load. So I start one. During if it froze. But nope, it's just slow. I'm impatient. Julia voice goes.

18:53 I just don't know where to begin. That's the main thing for clients. Where it is installed. I don't know, what the best five-step best first step is how to map our goals over. Everything is a search and a weird problem to solve. It's great for hourly billing, I guess Miley response. It feels like a whole new software and not an iteration of an existing platform. Therefore I feel like Learning a whole new skill set. My biggest frustration is not being able to intuitively find my reports anymore. Lord, dr. Thomas response to question. One. Same been using J for four years. It's been out for a long time.

19:34 Lots to chew on with, has it been around for years? Yeah. And our toes dogs do in response to a question to same mindset, shift are hard and I think the reporting being so different was a major roadblock for everyone, but I think it's The right way forward for lots of reasons. Even based of solve, some of dogs answers from last week. I'm starting to think is he getting paid by Google? This is do saying a lot of things that Google like done pop singers. I'm curious to hear your thoughts on why. It's the right way forward care to elaborate. If he did elaborate it was not in this thread. I decide that he actually did elaborate on that and then we have the actually giving an answer to question. 3. Another answers question 3 saying, I think there is a major mismatch between Actual users of the platform and who the platform was built for most PCS or business owners of marketing or marketing.

20:26 People have no interest in things like bigquery, yes, I included we want easy to find and configure reports to the advice goes well and for those of us who do use bigquery, it's still just a data Lake. There's a lot of work that goes into making sense of it all and it's pricey Julie goes. Yes, that is part of my point to bigquery is not accessible. Isabel equally to all. So have it be put forward as just exported to be q and do X is not satisfactory and then yeah we've got down passes and goes I'm recognizing I'm going to have to get good with bigquery because it's the only way I found to be able to still access the old GA data.

21:06 Once they shut it all down that part and learn is probably my biggest annoyance with it or Universe goes hard agree, and its exports to this pricey thing and hire a team to analyze it, but don't worry. It's your data. 80 then goes, I won't argue with that. Bigquery is oriented for devs. I won't argue with you that bigquery is oriented for devs, but let's remember that. Google Deb's, largely interact, only with other Google devs. They aren't marketers. Absolutely not, they'll our Thomas response to question. Three, same, the biggest frustration is moving everything around because we all had our go to reports on diagnosis tools and they genuinely all changed with GA for without a map.

21:46 To say here's where the spur is. There's where this report that you. Yeah, you worked all day on. Did it goes? Yeah. Yes, to this. I was trying to find those things to create little cheat sheets to post on PBC chat site and I got so mad. I went on a tweeting rant. I love it with England's Glenn goes. That's what we love about you Julie. Yeah, we're right. I'll just say, but I love it tweeting rods and down. Goes this makes me want to laugh / crying. Yeah. Considering if Julie can't find a solution. God help the rest of us. Yeah, I've long Begged went down partisan goes on long ago. He did give a response that he did. Did an elaboration went down, Patterson goes and curious to hear your thoughts on.

22:28 What's the right way forward care to elaborate dog are Thomas. Good. I have long begged for a reason to divorce our website and Analysis from the session and a mythical visitor the data in you. A has been so polluted that I think we underestimated the amount of errors in the in analysis caused by it. So he goes, so my thinking is that moving only to a meaningful events model versus a traffic focused. Model means that we can do what the platforms are. Well, trying to do at least in their Comm Strat to optimize towards the goal. Not the intermediate step 2. Can't be succinctly, ever so many times. I think we are trying to chase ghosts in the data looking for trends that aren't really there in order to make it sound. Like we are data-driven instead of Simply measuring. What?

23:17 Really they're 3y him just go in there? Yes he's going on a raft, turn around. So that's sweet, three of five any so he continues. So, so to trying to tie this up into things, I focus on, it's a lot easier to say well, we lose a percentage of conversions tracked by users who don't agree to tracking versus well, we lost a ton of traffic month, over month because we implemented a basic consent pop-up for Earth. And then he goes to 5 out of 5. So when I talk about the right way, it's on doing so much work, that we've learnt and taught our clients to care about. But I think it's more accurate with better, focus on what really matters to businesses and with less junk filling the data.

24:05 Yes, I think that maybe biggest issues that it's going to be a learning curve, but the data could be used for the end of the day. We need to be measuring events right events where everybody's like with data driven, the data driven, Actually at the end of the day you should be, it should be about informing what the customer is doing. We say that it data-driven so much. Like if we're not talking about customers, I get that we all looking at data but communities arse nearly especially communities and knowing your audience is going to be the backbone of the future. Is the backbone of current state of affairs, even so even more. So in the future, Glenn respond saying, love dogs phrase, better focus on what really matters to businesses. Absolutely.

24:51 Yes, this is a wrenching change for us, but we can use it to remold perceptions of what analytical data gives us. Not pretty useful. So yeah, it's not a pretty is about useful. How Google is doing it is annoying but I think they are doing the right thing. God don't quote me on that, although it's now recorded, I might edit this out, who knows. We have freezer Andrews, who goes? Yeah, hey gang a little late to the party boy in response to question. Three, he goes, I think just like the large shift in UI is the shock for me. Everything seems to just be stripped back and we'll take a while to get used to. Yeah, I think, is that taking a while and learning new stuff is what we annoyed with Julie goes. It's kind of wild to that in UA G am in you a. It had gotten to the point of asking. It's a question in the natural language and it showed you data or Repose j4 does Even have categories that feel logical to Universal GA users.

25:49 Even power users, Dan goes definitely feels like a step back in this regard. So yeah, it's the whole process of how things are can be done as very much annoying. That's what I feel like I'm getting here anyway. Julie Denver's gives us question for going. Keep feel free to keep sharing frustrations but let's look at the flipside. To is there anything col? You found it in Google analytics for and I think. Yeah. Doug shouldn't answer this one. He's when his five-part answer to it in terms of what how you why he thinks it is beneficial. It's a good step forward. Glenn response, question, forcing. I cannot say there is something in the ga for you. I, I like but to be honest, looking at the wider GA for platform accessible via bigquery and data Studio.

26:35 I like its ability to handle the complexity of modern B2B marketing Stacks free response saying the actual automatically creative predictive Dance has been imported into your Google ads account. 7-Day. Likely Turner's, your better get ready for wind back campaign. That sounds cool. And we have some very short and straightforward answers. It's a question form here. We've got GTA Vice going. Quick hits from me but that's due to not enough time to spend in other thing and Yahoo and phrases. Put a main bear. Damn, Patterson straight to the point. Not yet Laurens Chase. Even straighter to the point? No we've got John Eddie, give it a more detailed answer and I have been able to create some cool custom reports that either wouldn't have looked good or may have Been impossible in you a but 99.9% of the time, I can find better or faster. Answers in you a, Judy goes question for saying, I have not yet uncovered, something really cooling. J4, I hope to find something, but it is going to be a while, until I can do what I've done in Universal analytics simply and easily to have time to try other functions will report back when /.

27:50 If I find stuff though and she continues to that saying, once I wrapped wrap my head around, Customizing reports, I think there will probably be some cool things in there. It's just a slog to get reports that I used to just exist, Ashton Clark response to question 14 overall, not really, really well that said, I am interested in what Explorations and more customized reporting might have to offer, just haven't had time to play around with it in depth yet and we have Dylan online coming in late winter, but I'll give you a few of his Hogs has started. Question 1, he said being been working in, j4 lot more. Recent people kind of wish I started earlier feel like I've left it pretty late but the case ease of finding the information I need has kept me on UEFA most of the part we have Fraser going to answer a question.

28:41 Forcing following the crowd hair with a? No, I'm interested to see how it develops over time, but it again feels like it's been rushed out rather than educating users. First televised goes, I mean, if you were a product manager for this, wouldn't you? You tease some cool features and show how to build them with tutorials. Make some buzz and lay out a road map. I don't get it it's a cool tool with a rollout made for us to hate. Julie goes a lot of Dhaka the documentation as soon as you have coding experience or that you mind works like a death to phrase. It goes yes. And even though we should know a little Korean B, it doesn't hurt to know the basics.

29:22 As much as my dad doesn't believe it. We don't build websites. So make it easy for the users guys. Yes, I don't build websites and you know, I don't know how to build websites so dr. Thomas time, response to question forcing, I found the focus of conversions and revenue really good in the and the default dashboards super useful for clients who just want to log in and look really quickly. I kind of love the concept of the report Builder, much less need to pop something down to excel. Okay, I am convinced dog is working for Google now, she's someone check his LinkedIn. Mmm. And then we have Judy going on to question, five, which is the last question of today.

30:03 Another short sweet set of questions, although more than three more info. But she goes, if you could provide direct feedback to the Google analytics just last year, 14, what would you say or share? And I'm sure a lot today keeps going. That is a reply to this tweet and then I click into it and I don't see any replies Twitter, what's going on? I was it tweetdeck, there's glitching on me. We then have dug our Thomas responding to question five years. And I think the biggest thing is to solidify, what ga4 really means. I've been trying to read between the lines to get to my thoughts. But someone outright said the way I've been asked, how Shake taught it is over, would go super far to me interesting. The other thing is to really focus on how to content make it seem.

30:51 Like this isn't even a lateral move show off the power of ga4 get an Avinash. Kaushik of ga4, to explain the basics and higher strategy. Now, who is Avinash? Kaushik, I made to Google that later during Bond response to question Tuesday. And it's like learning a new sport, a lot of things I don't know, or yet. Understand. And I'm just someone who doesn't necessarily like sports. So how about us dealing with that? And it during pain response to question three saying, right now, I don't love how different is but I'm sure that will pass once I get used to the ends of interface, love that To attitude during bound. Then continue the response to question five saying make it easier to setup will be the big things also don't make you a data disappear. Yeah you know leave it there.

31:38 Pause 2023 past 2024, I'd like that Dylan online, response. Question forcing no. But I've seen videos of other people doing cool things but haven't implemented because they haven't applied to my clients. And another interesting link GD. Shares is that there is a ga4 Certification program out. Now, Lord, I wonder what the fill rate of that is. Obviously, we considering people are finding this very hard still damn Patterson goes adding that to my list to do this year, Robert Wilkins. Yeah she has my emotion. I would fail miserably. I need to learn it. Yeah I need to learn GA for the first place before we can actually start doing certifications about it.

32:23 Yeah on that note I'll bring us to the end of this. Chatter, do we have any interesting? Post questions answers? No, I think that is. Oh, John Keegan came in late. But let's, let's give his answer to question five. Whoever built. This clearly has no concept of how marketers use the platform on a day-to-day basis. It's lack, it lacks intuitive. NE sand is causing advertisers to use. More time to find basic things and yeah, Julie put in very nice gift going. We're all in this together growing has said, you know, the out flew by and everyone and thanking everyone for honest views were all figuring this out and I got a cerebral workout from it.

33:05 Yeah, definitely cerebral work out for me as well. Really interesting to see the big sides of the pros and the cons because they are will be Pros as much as we drag our feet in the ground thinking that they would be no Pros, they are Pros. So yeah, I hope you enjoyed that session of us to going through. Ga4, how are you finding it? Yusei takes a new takeaways. They're all these things familiar with you. Again, these kinds of, you know, especially runs the the annoyances. It's about remembering you're not alone in your frustrations. And if you understood some of the things that we're struggling with struggling with, why don't you share that with us, especially when our Twitter spaces, chat on Thursday at 5:00 p.m.

33:47 BST 12 p.m. eastern time. So the kind of the same time that we have the live chat. So, yeah, join us on Thursday, we've taken some great takeaways and one To share that with us or just share a bit more of your frustrations and a bit of the things that you wish that Google had done better with a G8 for. So yeah, if you have any feedback about the podcast and maybe even some corrections on anything that has been shared, please get in touch with me on Twitter, my DMs are open on my handle the marketing, a new, or on LinkedIn. We have the PPC chat around up group on there and we would love to have you join us on there, to share your thoughts? It'll be great if you're a long and stand long-standing member and Or a brand-new mr. To give the podcast a rating or review is very easy to give a rating on Spotify, just to go to L IM KT r .t e, /p p c--, chat underscore Roundup, click on this, on the Spotify laying and yo, yo yo get to my profile.

34:44 And there's as literally, you see the stars of how many people have rated so far and just add yours love. That allow be a massive help to give the indication to other people. That this is a worthwhile. Podcast anyway, before I go I just also want to do a little plug about the PPC live, UK second event, that is happening on the 29th of September. We have four amazing speakers, three, three speakers. One is a first time speaker, another as a second time speaker and we've got the amazing Crystal. Carter who's ahead of SEO comes at wigs, but knows a lot about PPC. So it would really be great to get bridge that gap, between SEO and PPC. And How let people understand how SEO can work understanding SEO can really work well or paid search professional and the headliner would be Rand fishkin.

35:36 This amazing speaker, you know Global founder he's found is parked or oh, that's an audience research tool. So yeah September 29th, please go get your tickets, just go to be it. .L y /p p c-- live at UK cept scpt 22. So finally remember for your campaigns and businesses to Glide smoothly, there's a lot of hard work needed beneath the surface say, keep your swans kicking by, and speak to you next week.