EP222 - Taking the Frenzy out of PPC

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Hello, and welcome to this
week's episode of the PPC chat

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Roundup.
And today's episode, we have

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Julie taken inspiration from an
article that Kirk Williams wrote

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and had published on search
engine land and it's called it's

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time to D frenzy PPC.
And he gave seven situations of

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why people have like a bit of a
frenzied time or, you know,

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Panic time or firefighting time
in paid search, companies had

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said.
Mostly happens in paid search

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agencies because, you know,
trying to deal with client

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requests.
All with paid search crew,

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dancers trying to deal with
frenzied client requests and

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when when the outcome is not
matching expectations.

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So yeah, we talked about how to
set boundaries how to make sure

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that, you know, you're looking
after yourself, you're

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separating work from home and,
you know, the tips to help to do

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with that.
So I do hope you find this very

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useful.
All right, sit back and enjoy.

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Hello and a warm.
Welcome to this episode of the

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PPC, Chad Roundup of podcasts.
Where I round up the Twitter

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discussion.
That happens on Tuesdays at 5

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p.m.
GMT.

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I'm your host, a new, and I'm
recording from my studio here in

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London UK.
And I use this platform to

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share, not just expert but also
my ideas and considered best

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practices about paid media and
the direction the digital

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industry.
Is going in.

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So if you want to keep up to
date with my tips and tricks in

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the industry, and get the latest
on the podcast that has been

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called your go-to.
If you don't make it to the PPC

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chat live discussion.
It's an even if you do then,

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like follow Shen retweet on,
that's right.

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marketing, a new or join us on

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our LinkedIn Group, which is the
PPC chat Roundup podcast, or if

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you're on Instagram wedding,
too, you check us out at PPC,

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chat on the score, Round Up to
get quotes and Snippets from our

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previous, Episodes.
So as I said earlier on, we are

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going to be talking about taking
the frenzy out of PPC, based on

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article Kirk Williams wrote
earlier on.

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And I'll start go straight in
with our PSA from Jilly saying.

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Before we get into the
questions, this chat is intended

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for PPC, Professionals of all
levels.

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If you have something you want
to share, please do we are a

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friendly and supportive
Community, please don't be

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afraid to participate.
Lurkers are of course always

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welcome to So yeah, we will also
have like loads of people that

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join the chat.
Fraser Andrews, Diana as well.

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And Julia voice, clenched
monthly as well.

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And Steve Gibson as well.
Joins us.

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I think Duane Brown also gave
some on answers and for McGary

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joins us as well.
Actor, who joined for the first

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time I believe last week and
joins us again Boris.

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Becker Eric joins us as well.
And I've got to put a really

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funny, Alec anecdote, because
Fraser Andrews put in that.

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He's, this is me joining PBC.
Today, I knew it was an image

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of, what's her name?
Mrs. Doubtfire, you know, where

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whoever, which is got cream on
her face because what's his

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name?
Robin Williams is pretending to

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be his maid up Sister.
Anyway, so, that was funny and I

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was like, does that mean you're
having a facial and do yours

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wanted to do?
I need one Anna, and yeah, and I

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just hit with that one with.
Well, that was a funny one.

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I'm sure that was no love lost.
Back as Fraser is awesome.

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And yeah, dude, it was unwell
and tired.

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They had an annual big gathering
at their house with 80-plus

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people.
Wow, it's not just family or

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friends as well.
That's a lot of people.

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I was the first time since taken
two years off for covid-19,

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interesting, that must have been
quite draining even as an

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extrovert at find that quite
draining anyway, let us get into

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questions.
So yeah, Gilly goes, let's get

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to it.
Cocks post talked about how many

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agencies and programs.
Is operate at frenzy speed.

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So one do you or your team?
Find yourself working nights

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weekends Etc regularly.
If so why.

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And if not why not?
Yeah, I'm it's a prickly one for

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me because yeah, with my job
that is my 95 30 job with Marin

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it's, you know, my day job.
I stick to normal hours.

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But yeah, I am not recording
this between nine and five

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thirty.
It's actually about 10:00 to

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10:00 at night, so yeah.
And I'm working on podcasts, or

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when I'm twerking on PPC, live,
you know, promoting our event,

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especially as it's coming up in
just over two weeks.

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Yeah.
Lots to do that.

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Cannot be fit in during daylight
hours.

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So yeah, lots to do here, we
have several answers of this one

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as well.
Quillin's respond saying I'm

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surprised and encouraged by the
replies.

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I wonder if that's because the
industry is actually changing.

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Okay, so let's go to some of the
replies that he's About and

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Steve Gibson goes quite often,
but that's because I choose one

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to divide my work, welcome week
over 6 or 7 days rather than 52.

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I often choose to go out during
the day in which case I'll

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finish work later three.
I sometimes work with companies

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in America I thought Steve
Gibson was actually based in

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them.
The u.s. interesting he's not

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cut continues.
Definitely self-defined Choice

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hair as important as a role.
I think the principle is more.

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Do we actually Have time of
check him out of work for other

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stuff rather than does that this
aligned with modern

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understanding of a traditional
weekend and some more

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encouraging answers.
Derek Mullins respond saying,

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no, to be honest, never even
work in an account based on a

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television network, everything
was planned out well in advanced

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and room and Gary goes, 925 is
an outdated concept, unfocus

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time, Focus over time.
So I prepare prefer to work when

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focus is at Peak.
You can't say, A results-driven

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and then ask everyone to pretend
they're on an assembly line.

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Making cards for Ford.
The tricky part is not

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overworking which is easy to do.
The job is to create value and

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solve problems.
If you succeed, then clock off

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the biggest mistake I've made in
my career is operating as if

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running my phone on, 1% battery
was okay.

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It's not.
Burnout is worse.

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Yeah, you just made, if it makes
you feel very bad about it.

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So, glad to see that your
device's burnout takes longer to

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recover.
A from than we think.

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Yeah, burnout is for reals.
Definitely delivers goes, I feel

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like that's been my theme music
lately.

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I'm okay season of change still
recovering, it will get better

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fam.
If you find yourself singing my

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song you might need to step
back.

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Faisal goes, oh my God.
Yes, there's not set times on

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recovering from these things for
some people but not can be eased

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with the weekend off for others
cough.

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Cough, cough me cough.
It can take years and laser

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therapy.
Just focus on you.

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I know that you're just a human.
Also hair.

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If anyone wants to chat all
bless you Fraser and we have

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Diana Elena responding to
question one scene.

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Of course there are times when I
can't help but check the

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performance of some campaigns
during weekends but because of

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pure curiosity and pleasure in
seeing metrics going up.

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Hopefully.
Yeah.

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But then if you see the metrics
going down, what does that do

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for your mental health, over the
weekend?

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I do not advise that any when
Diana continues there.

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Some days when I was I work
overtime, but not during nights

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or weekends in order to have a
healthy mind and operate.

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Well, on the accounts I prefer
to establish a good work-life

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balance.
Go go my response.

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Do I work weekends?
Yes, sometimes but I truly enjoy

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it so I don't count that as a
loss.

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Our employees are not expected
to but since we have a totally

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flexible work schedule,
sometimes they work weekends to

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catch up if they took a week you
know, underscore PPC, which is

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Luna, you respond saying, I do
personally offer Working nights

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and weekends, but that's mostly
because of extracurriculars.

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I'm involved in one thing I love
about Gator works is a healthy

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work-life balance, working late,
late is actively discouraged.

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Yes, love that from Luna.
And then we have Julia voice

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responded question once a not
anymore, but we did have this

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problem last year and in a big
way.

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But yeah, before overall, what
helped was communication, Boris

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response, almost never, and if I
do, there's usually a very good

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reason for it.
Example and unexpected emergency

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or website relaunch had a couple
of those this year already.

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Lee Ike's Fraser goes, where
they the classic website

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relaunch has with one day's
notice.

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Please say, no words.
Wish I could big Airline.

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Oh, to be working with Pros.
Once honestly.

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Don't do verdict lunches, and
give people only one day.

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Notice, so, every response to
question one saying, no, not

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regularly, although I check
emails through the evenings and

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at weekends.
So would jump on the laptop if

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something urgent popped.
Up for me.

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It's the importance of making
sure that my workload is

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manageable is always ad hoc
projects or issues though, but

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that shouldn't be the norm in my
opinion.

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And then we have Julie herself,
responding to question one

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saying and emphatic.
No, I do not work nights

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weekends, holidays on vacation,
Etc.

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Only Exception is a true
emergency which we will discuss

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later in the chat.
Boundaries are so important,

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especially when you live and
work in the same space.

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Loading that the truth is shown
response.

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Same disconnecting during
non-working hours.

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Works like a boost to me having
time during the day when you're

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disconnected from work, helps
you recharge and come back the

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next day, ready to give it your
all and then we have shown Ellie

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responding to question.
One saying, we sometimes choose

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to take a day off midweek and
finish up on a Sunday, but

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Six-Day weeks.
Almost never happen.

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Same with nights flexible, but
not at all necessary.

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And then we have Fraser Andrew
Responding saying, fortunately,

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not very lucky to work somewhere
where boundaries are encouraged

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after having a dreadful
experience in my first agency,

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where bullying was the norm I
had to retrain my brain to help

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agencies should be.
My mission is to never replicate

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that for any Juniors, bullying
being the norm name and shame

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Fraser name and shame that
annoys me.

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So if you're looking responds,
never feeling like you can leave

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the office on time or have to
work at weekends to prove.

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Your worth is the worst proven,
your worth is spot-on, while

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it's okay for people to get
invested in work.

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It's equally as okay to do the
norm phrase, a response, Julia

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voice response.
That's a very interesting

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important approach set,
expectations for clients for

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your team.
It doesn't have to be this way.

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It just often, is Fraser goes,
yes, it's totally fine to say.

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I'll pick this up tomorrow and
if they have any issues, send

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them my way and I'll have stun
words, Julie response.

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St.
For recognizing that and not

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wanting to perpetuate with those
Junior to you.

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Your work habits, definitely
influence those below.

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You on the org chart Fraser
goes, thank you.

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Taking a lot of wonderful people
to help me, but I think that

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I've been shown, it's okay to
just say I can't do this work.

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Can someone else take it on for
is good so much?

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Yes.
No, WhatsApp or slack on the

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weekends or out of hours and
then we have dug our Thomas

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responded to question.
One saying the first six months

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to To a year of any job agency
job.

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I've had since my first was 10
to 14, hour days every day,

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Lord, even weekends.
No doubt it.

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I really hope not that's less to
do with the accounts and more to

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do with picking up the pieces of
wherever you are replacing.

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Yeah.
Bad hand over in its lead to

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this.
Sometimes.

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No Handover notes.
Kirk Williams goes.

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Yeah, that's Bonkers Bonkers
because it has astonishes me

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that people put up with that.
Not because I disbelieve you,

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I'm just going to say You
consistently put in 10 to 14,

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hour days for 6.
To 12 months, building.

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Somebody else's business.
You better be getting Equity.

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Yep, for example, is my
wonderful manager who isn't on

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00:12:11,900 --> 00:12:14,200
Twitter, unfortunately said
something that stuck with me.

227
00:12:14,200 --> 00:12:17,100
It's a team effort.
So any hand over or work that

228
00:12:17,100 --> 00:12:21,300
needs picking up, whilst it may
be allocated to you gets done by

229
00:12:21,300 --> 00:12:24,100
the team.
I'd be flagging with the team.

230
00:12:24,400 --> 00:12:26,100
Grants immensely response.
Same sad.

231
00:12:26,100 --> 00:12:29,500
But I don't doubt the truth that
you of what you said, Doug, Doug

232
00:12:29,500 --> 00:12:30,900
responds.
I mean Saturday.

233
00:12:31,000 --> 00:12:32,700
Agree.
But it's also a function of

234
00:12:32,700 --> 00:12:36,400
where I was in my career.
I was an icy in a new management

235
00:12:36,400 --> 00:12:39,800
role in a very small
multifunctional teams.

236
00:12:40,000 --> 00:12:43,100
Some of those ladies days were
doing analytics, words, what

237
00:12:43,600 --> 00:12:46,000
others were fixing codes?
Others were documenting

238
00:12:46,000 --> 00:12:49,900
procedures and in response to
Andrew, McGarry, where he had

239
00:12:49,900 --> 00:12:54,200
gone, 95 is an outdated concept,
concept on Focus over time.

240
00:12:54,400 --> 00:12:58,800
So, I prefer to work when focus
is at Peak and you can't say

241
00:12:58,800 --> 00:13:02,200
your results driven and then
asked I will ask everyone to

242
00:13:02,200 --> 00:13:05,900
pretend they're on an assembly
line making cars for Ford GT

243
00:13:05,900 --> 00:13:08,100
goes.
I think as long as it is a

244
00:13:08,108 --> 00:13:10,000
healthy choice for you, then it
is fine.

245
00:13:10,300 --> 00:13:14,900
But if the expectation is your
are available, instantly, 24/7

246
00:13:14,900 --> 00:13:17,500
365.
Then that is when it becomes

247
00:13:17,500 --> 00:13:20,700
problematic and then Dylan
online.

248
00:13:20,700 --> 00:13:22,800
Yeah, gives another whirring
answer goes.

249
00:13:22,800 --> 00:13:24,800
Yep.
Work nights all the time.

250
00:13:24,800 --> 00:13:28,700
Usually Tuesdays, Wednesdays and
Thursdays and some weekends

251
00:13:28,700 --> 00:13:31,800
reasons.
If I don't then I don't get

252
00:13:31,800 --> 00:13:34,000
everything.
I need in two in a week.

253
00:13:34,100 --> 00:13:37,600
I also just like the work that
I'm doing after hours and carry

254
00:13:38,500 --> 00:13:41,000
and care about trying to improve
their accounts I work on.

255
00:13:41,000 --> 00:13:44,400
Also, just want to point out my
after-hours work is for stuff.

256
00:13:44,700 --> 00:13:48,300
I enjoy doing that also doesn't
revolve around communication or

257
00:13:48,300 --> 00:13:52,000
taking on emergencies strictly
for ensuring I'm working on the

258
00:13:52,008 --> 00:13:54,800
stuff.
I like while no one bothers me.

259
00:13:55,200 --> 00:13:58,100
Yeah, I think the whole too many
meetings during the day by a

260
00:13:58,100 --> 00:14:01,900
fact that so yeah, I show that
That's going to be discussed at

261
00:14:01,900 --> 00:14:05,500
later questions and we have at
corresponding same earlier when

262
00:14:05,500 --> 00:14:08,100
I was working on the agency.
I felt it that way.

263
00:14:08,400 --> 00:14:11,400
I have to be present every time
I'm Panic going on.

264
00:14:11,400 --> 00:14:14,300
Most of the time.
Now, I take direct project, so I

265
00:14:14,300 --> 00:14:18,000
see some decreases in Pace, but
I think it's cause you have to

266
00:14:18,000 --> 00:14:19,800
be present whenever something
happens.

267
00:14:20,100 --> 00:14:23,400
Plus humans, especially gen Z is
constantly getting used to the

268
00:14:23,400 --> 00:14:27,300
notification alert, sometimes I
feel both are the reasons for

269
00:14:27,300 --> 00:14:30,800
working on steroid modes with
remote work, environment as

270
00:14:31,000 --> 00:14:34,500
Especially in PPC and we have
Ashton clock responded.

271
00:14:34,500 --> 00:14:37,100
Question, one as well.
We're still on question 1, 15

272
00:14:37,100 --> 00:14:39,100
minutes in.
Yeah, loads of arms is given.

273
00:14:39,100 --> 00:14:41,700
And just by the way, a little
pause here, only for questions

274
00:14:42,100 --> 00:14:46,200
were asked, what we are able to
get through because yeah, so

275
00:14:46,200 --> 00:14:49,300
many answers so many opinions on
these kind of questions were

276
00:14:49,300 --> 00:14:52,900
given any back to Ashton.
He goes in the first six months

277
00:14:52,900 --> 00:14:55,400
of the pandemic.
My work from home, balance work

278
00:14:55,400 --> 00:14:57,400
from home, life balance was
terrible.

279
00:14:57,400 --> 00:15:00,800
I was always online trying to
help clients any way possible.

280
00:15:01,000 --> 00:15:04,400
In an unpredictable time.
Even if I wasn't fully billing

281
00:15:04,700 --> 00:15:08,500
my hours, it continues.
It was totally unsuited on

282
00:15:08,600 --> 00:15:11,900
unsustainable though and I've
gotten way better attending my

283
00:15:11,900 --> 00:15:14,600
day at a set time.
No weekends or late nights.

284
00:15:14,600 --> 00:15:16,900
My mental health is better for
it.

285
00:15:17,000 --> 00:15:20,300
My work product is still the
same quality and clients are

286
00:15:20,300 --> 00:15:24,500
still satisfied and I was like,
I feel this so hard because

287
00:15:24,700 --> 00:15:27,500
yeah, the beginning of put the
pandemic, I just be like, well,

288
00:15:27,500 --> 00:15:31,200
I just put the TV on from around
6:00 with just keep working.

289
00:15:31,200 --> 00:15:34,700
And yeah, brain was not being
turned off early enough.

290
00:15:34,700 --> 00:15:38,500
Definitely and we have Julia
responding to Glenn when he was

291
00:15:38,500 --> 00:15:39,200
like, yeah.
Wow.

292
00:15:39,200 --> 00:15:43,400
Love at the Precision baked into
the contract and that's Julia

293
00:15:43,400 --> 00:15:46,500
Vice talking about for our
public sector clients.

294
00:15:46,500 --> 00:15:50,300
We contractually offer them
coverage for emergencies, this

295
00:15:50,300 --> 00:15:52,600
means defining emergencies and
trading.

296
00:15:52,600 --> 00:15:56,400
So no one is the key contact
every single time and really

297
00:15:56,400 --> 00:15:57,600
goes.
Yeah, great practice.

298
00:15:57,600 --> 00:16:00,000
I will add.
But put your regular working

299
00:16:00,000 --> 00:16:04,300
hours including Time zone in
your contracts, makes it easier

300
00:16:04,400 --> 00:16:08,700
to Define when a request Falls
outside of when you choose to

301
00:16:08,700 --> 00:16:10,600
work.
And yeah, Julia voice goes so

302
00:16:10,600 --> 00:16:13,800
important and we have cut
Henninger responding saying

303
00:16:13,800 --> 00:16:17,900
hard, no, setting boundaries is
extremely important and I'm

304
00:16:17,900 --> 00:16:22,000
honestly much more productive.
If I put up boundaries, I think

305
00:16:22,000 --> 00:16:24,300
we all are really Brett Podolski
joins.

306
00:16:24,300 --> 00:16:27,900
The chat saying, have I worked
at places where late nights and

307
00:16:27,900 --> 00:16:30,800
some weekends work was necessary
to get everywhere.

308
00:16:30,900 --> 00:16:33,900
Everything down, yes but not
currently in my current employer

309
00:16:33,900 --> 00:16:36,900
has a commitment to mental
health and he's really good at

310
00:16:36,900 --> 00:16:40,200
maximizing the time.
People spend away from their

311
00:16:40,200 --> 00:16:44,900
desks and we have yeah during
now taking us on to question 2

312
00:16:45,200 --> 00:16:45,900
going.
Yeah.

313
00:16:45,900 --> 00:16:48,900
Do you find that your clients
all stakeholders are regularly

314
00:16:48,900 --> 00:16:52,400
requesting emergency or urgent
help on things?

315
00:16:52,400 --> 00:16:57,000
If so what kind of things and
how do you handle these requests

316
00:16:57,400 --> 00:17:00,000
Derek versus girls?
Yes, was I the only one thinking

317
00:17:00,000 --> 00:17:04,200
text article Is obvious or all
it said was plan ahead and you

318
00:17:04,208 --> 00:17:07,500
will not need to work late.
I get how on Twitter agency

319
00:17:07,500 --> 00:17:10,599
culture matches with
entrepreneurial stuff, but as a

320
00:17:10,599 --> 00:17:14,800
media buying employ, I have not
been asked to, or required to

321
00:17:14,800 --> 00:17:17,000
work late Diana response,
happily.

322
00:17:17,000 --> 00:17:22,000
No, some emergencies that occur
are usually related to report on

323
00:17:22,000 --> 00:17:25,200
ongoing campaigns.
Dave, Gibson goes, no, I don't

324
00:17:25,200 --> 00:17:27,200
work with clients.
Like that Guild?

325
00:17:27,200 --> 00:17:29,400
No response.
As we've gone upmarket.

326
00:17:29,400 --> 00:17:33,700
We found our Giant requires have
migrated from hours to weeks,

327
00:17:34,000 --> 00:17:37,600
it's a nice place to be an
indicative of how most PPC

328
00:17:37,600 --> 00:17:41,600
accounts require patients rather
than urgencies delivers.

329
00:17:41,600 --> 00:17:43,300
Good response to that.
It's a good feeling.

330
00:17:43,300 --> 00:17:47,100
Love those three month work
backs govind response saying

331
00:17:47,100 --> 00:17:50,500
client getting less colds,
please improve bid or do

332
00:17:50,500 --> 00:17:53,300
something.
Mostly I recommend them to wait

333
00:17:53,300 --> 00:17:56,200
12 hours and check if the call
Flow is.

334
00:17:56,200 --> 00:17:58,900
Okay.
If not then I do diagnosed kind.

335
00:17:58,900 --> 00:18:04,400
Sometimes insist for changing In
strategy to maximize CPC in

336
00:18:04,400 --> 00:18:07,100
response, Fraser answers said
sometimes.

337
00:18:07,100 --> 00:18:09,900
But if you're fortunate enough
to work with client service

338
00:18:09,900 --> 00:18:13,300
teams, this is where I hand.
It over to them, to manage, what

339
00:18:13,300 --> 00:18:16,400
it what is, and isn't an
emergency.

340
00:18:16,400 --> 00:18:20,100
Yeah, and I have worked with
client services team that did

341
00:18:20,100 --> 00:18:23,200
not understand what emergency
and Non-Emergency was and just

342
00:18:23,200 --> 00:18:25,900
keep everything.
As an emergency, what is

343
00:18:25,900 --> 00:18:28,600
annoying?
We have virtually been given a

344
00:18:28,600 --> 00:18:31,000
little note here.
I'm not quite answering any And

345
00:18:31,000 --> 00:18:35,300
she goes, we need to normalize
not being always on call Kirk

346
00:18:35,300 --> 00:18:39,200
supposed talks about this too.
But if there's too much work to

347
00:18:39,200 --> 00:18:42,300
get done in 40 hours, you need
more people.

348
00:18:42,500 --> 00:18:46,800
Not to have your people working
50 plus h regularly act,

349
00:18:47,000 --> 00:18:49,700
absolutely because there's a too
much work to be done.

350
00:18:49,700 --> 00:18:52,100
Doesn't mean each individual
should be doing more work.

351
00:18:52,100 --> 00:18:55,700
It means the company needs more
staff and they are doing well

352
00:18:55,700 --> 00:18:59,000
because there's so much work to
do so they can afford that much

353
00:18:59,000 --> 00:19:02,500
more staff can respond saying.
The larger, the agency, the more

354
00:19:02,500 --> 00:19:05,200
I noticed this file being
committed customers.

355
00:19:05,200 --> 00:19:08,500
See them set this terrible
president and expect every

356
00:19:08,500 --> 00:19:12,900
vendor operate, that way Levi's
goes there it is and we have to

357
00:19:12,900 --> 00:19:16,400
be the party to start the
conversation and make it a best

358
00:19:16,400 --> 00:19:19,600
practice.
I feel if we look inefficient,

359
00:19:19,700 --> 00:19:24,000
it's worse for us than looking
on responsive flowed responds.

360
00:19:24,000 --> 00:19:27,400
Yeah, it's an old dichotomy to
set expectations that you're

361
00:19:27,400 --> 00:19:32,500
available a specific eight hours
a day Day when the work would is

362
00:19:32,500 --> 00:19:36,700
don't align with the work hours.
You get rid of the idea of 925

363
00:19:36,700 --> 00:19:40,400
or you expect the work waits.
For tomorrow, does the company

364
00:19:40,400 --> 00:19:43,600
always eat the perceived loss?
Is it a loss?

365
00:19:44,000 --> 00:19:46,200
And we have shown Ellie
responding to question to say,

366
00:19:46,200 --> 00:19:48,100
no.
I think I have learned the hard

367
00:19:48,100 --> 00:19:52,000
way that you have to be upfront
about how you work and how you

368
00:19:52,000 --> 00:19:55,300
deal with these things.
And people seem seem to

369
00:19:55,300 --> 00:19:58,500
respected last year.
I may have had a different

370
00:19:58,700 --> 00:20:02,700
answer and to Kirkwood He had
said that that's Bonkers to

371
00:20:02,700 --> 00:20:04,200
Doug.
Our Thomas is saying, the first

372
00:20:04,200 --> 00:20:08,900
six months to a year, he works
10 to 14 hour days and then

373
00:20:08,900 --> 00:20:12,500
cargos that's Bonkers because it
astonishes me that people put up

374
00:20:12,500 --> 00:20:14,100
with that.
I'm just going to say it.

375
00:20:14,400 --> 00:20:19,200
If you consistently put in 10 to
14 hours for 6 to 12 months

376
00:20:19,200 --> 00:20:20,700
building, somebody else's
business.

377
00:20:20,700 --> 00:20:24,900
You better get Equity dugouts
goes, 100% there in both cases.

378
00:20:24,900 --> 00:20:28,400
I was explicitly told to go home
and that it could wait a lot of

379
00:20:28,400 --> 00:20:32,600
it, is that I'm a workaholic.
Kept in some of the Situation's.

380
00:20:32,900 --> 00:20:35,100
It leaves.
Someone in the cold or leave a

381
00:20:35,100 --> 00:20:36,800
pile of work I'd never catch up
on.

382
00:20:36,800 --> 00:20:40,300
But yeah.
Had that realization cargos.

383
00:20:40,300 --> 00:20:43,400
Gotcha.
That's part of the underbelly of

384
00:20:43,400 --> 00:20:47,000
overworked though and why some
businesses appear to have a

385
00:20:47,000 --> 00:20:50,500
healthy culture, initially
passive-aggressive manipulation

386
00:20:50,500 --> 00:20:53,000
to cause feelings of guilt or
stress.

387
00:20:53,000 --> 00:20:56,800
For not overworking is still an
unhealthy culture, long time

388
00:20:56,800 --> 00:21:00,700
ago, I worked retail overnight
back stock, while pursuing my

389
00:21:00,900 --> 00:21:03,000
Stay.
So I had other things going on

390
00:21:03,000 --> 00:21:05,700
and we'd get to the end of a
shift and there was an Unwritten

391
00:21:05,700 --> 00:21:09,600
expectation of well, like you
could go home or you could be a

392
00:21:09,600 --> 00:21:12,900
team player and stay later to
finish a team player,

393
00:21:13,200 --> 00:21:16,800
aggressiveness, as someone who
naturally feels guilty for that

394
00:21:16,800 --> 00:21:19,700
stuff likes to see stuff finish
Etc.

395
00:21:19,700 --> 00:21:23,200
I was a sucker for being guilted
into staying past my allotted

396
00:21:23,200 --> 00:21:27,500
shift and the shift ended, even
though we were out early, so I

397
00:21:27,500 --> 00:21:28,700
was done.
Never mind.

398
00:21:28,700 --> 00:21:30,700
I had to catch two hours of
sleep before.

399
00:21:30,800 --> 00:21:33,800
For class, I hated that.
Yeah, glad you got out of that

400
00:21:33,800 --> 00:21:35,400
cock.
And then we have Curt Hennig

401
00:21:35,400 --> 00:21:38,100
corresponded to question, 2.
Seen asked all the time.

402
00:21:38,100 --> 00:21:40,500
Yes, pre defining.
What is it urgent?

403
00:21:40,500 --> 00:21:44,600
Or an emergency is key.
I respond to question 2 as well.

404
00:21:44,600 --> 00:21:47,200
Saying thankfully, I haven't
experienced that since joining

405
00:21:47,200 --> 00:21:48,900
my current company Marin
software.

406
00:21:49,200 --> 00:21:52,400
There's a lot of respect for out
of office hours.

407
00:21:52,700 --> 00:21:54,800
Julie, then that response
question to as well saying, I

408
00:21:54,800 --> 00:21:58,200
also put in my contract, what
standard communication, reply

409
00:21:58,200 --> 00:22:02,300
times are including time zone, I
Found when you gently tell a

410
00:22:02,308 --> 00:22:06,100
client that dropping everything
to hop on a call will come with

411
00:22:06,100 --> 00:22:10,400
a premium of charge for that
time cuts down on that behavior

412
00:22:10,400 --> 00:22:14,000
a lot.
Yeah, put a charge on it, people

413
00:22:14,000 --> 00:22:16,300
stop asking for under
mcgarrigle's.

414
00:22:16,300 --> 00:22:19,300
Put in my contract hundred
percent this work with whoever

415
00:22:19,300 --> 00:22:22,800
drops to them, and if you get
landed with a legacy client from

416
00:22:22,800 --> 00:22:26,600
Hell, talk to people about
updating processes clients who

417
00:22:26,600 --> 00:22:30,000
have bonuses depending on PPC,
results can be extremely

418
00:22:30,000 --> 00:22:32,800
unreasonable.
So unless contract boundaries

419
00:22:32,800 --> 00:22:35,300
are set.
So I'm Julie Vice answers

420
00:22:35,300 --> 00:22:37,200
question to.
I think she doesn't mention

421
00:22:37,200 --> 00:22:39,700
contract stuff earlier on but
she also mentions hair.

422
00:22:39,700 --> 00:22:43,100
So our situation most often
comes down to launch dates.

423
00:22:43,100 --> 00:22:45,500
Creative isn't ready?
Landing pages.

424
00:22:45,500 --> 00:22:49,100
Aren't live yet client.
Changes Direction, but live date

425
00:22:49,100 --> 00:22:51,800
is the live date.
It's not feasible and can be

426
00:22:51,800 --> 00:22:56,100
solved the proof.
We solved it last year doesn't

427
00:22:56,100 --> 00:22:57,500
mean the same thing should be
done every year.

428
00:22:57,700 --> 00:23:00,400
Gil gonna respond.
Same as we've got gone upmarket.

429
00:23:00,400 --> 00:23:04,400
We Our clients request have
migrated from hours to weeks.

430
00:23:04,400 --> 00:23:08,400
It's a nice place to be and
indicative of how most PPC

431
00:23:08,500 --> 00:23:12,700
accounts require patients rather
than urgency delivers goes.

432
00:23:12,700 --> 00:23:15,300
It's a good feeling.
Love those three month work

433
00:23:15,300 --> 00:23:17,500
Banks.
Like, yeah, give enough time for

434
00:23:17,500 --> 00:23:22,300
some testing to show result and
deliver online response to.

435
00:23:22,300 --> 00:23:24,100
Nope.
No regular emergencies urgent

436
00:23:24,100 --> 00:23:25,800
help.
There are occasions when I've

437
00:23:25,800 --> 00:23:29,200
hopped on a meeting or call
after hours, but only if it

438
00:23:29,200 --> 00:23:31,100
suits me, if it does come, Come
up.

439
00:23:31,100 --> 00:23:34,500
I usually don't check my emails
or phone for work stuff, so

440
00:23:34,500 --> 00:23:38,000
they'll only get a reply at the
next day or Monday.

441
00:23:38,300 --> 00:23:40,800
Ashton clock response saying,
yeah, a lot of the one-off

442
00:23:40,800 --> 00:23:44,300
requests with fast turnaround
times we get off or reports

443
00:23:44,300 --> 00:23:46,300
example.
Our point of contact is meeting

444
00:23:46,300 --> 00:23:49,500
with their CEO, I need some data
by end of day.

445
00:23:49,500 --> 00:23:52,700
Usually, not a big deal, so we
just handle it but that kind of

446
00:23:52,700 --> 00:23:57,200
thing can definitely set my day.
Back one to two hours, it just

447
00:23:57,200 --> 00:23:59,900
shouldn't happen.
Often really, I'd say he

448
00:23:59,900 --> 00:24:02,300
continued whatever.
We set timeline expectations

449
00:24:02,300 --> 00:24:04,300
ahead of time.
So clients at know that if they

450
00:24:04,300 --> 00:24:07,900
want a campaign build or launch,
it has to be requested by a

451
00:24:07,900 --> 00:24:10,300
certain time.
Delivers goes, we are fully in

452
00:24:10,300 --> 00:24:13,300
the same boat live.
Dashboards definitely help Roja

453
00:24:13,400 --> 00:24:15,600
Rohan.
Aya response to definitely

454
00:24:16,400 --> 00:24:20,600
identify with this good problem
to have, but those 1 to 2 hours

455
00:24:20,600 --> 00:24:23,200
are forever.
Gone, and sometimes work rolls

456
00:24:23,200 --> 00:24:26,000
over to the next day endlessly.
Yeah.

457
00:24:26,000 --> 00:24:29,200
Ashton agrees with that Julie
response building a couple of

458
00:24:29,200 --> 00:24:30,600
hours a week for this kind of
thing.

459
00:24:30,800 --> 00:24:34,000
NG that way, you can accommodate
small requests like pulling a

460
00:24:34,000 --> 00:24:38,000
report without having to have a
cost or scope discussion.

461
00:24:38,400 --> 00:24:40,500
Yeah.
And Rohan goes looking high and

462
00:24:40,500 --> 00:24:43,800
low.
For those couple of hours, and

463
00:24:43,800 --> 00:24:45,600
we have Boris Becker.
Rick responding saying

464
00:24:45,600 --> 00:24:48,700
sometimes, but I've learned to
bake this into my contracts.

465
00:24:49,000 --> 00:24:51,100
You want emergency assistance or
slack.

466
00:24:51,100 --> 00:24:53,700
Availability, fine.
Let's define emergencies and

467
00:24:53,700 --> 00:24:56,000
that's an additional 2 K.
Thank you.

468
00:24:56,000 --> 00:25:00,300
That usually does the trick, ya
put a price tag on it and that

469
00:25:00,300 --> 00:25:02,500
does the trick.
Using the are Gilligan's.

470
00:25:02,500 --> 00:25:05,300
Wanting you on this?
Like I am not an employee.

471
00:25:05,300 --> 00:25:09,300
I am not sitting and waiting for
you to have a thought that you

472
00:25:09,300 --> 00:25:11,300
wanted me to see him respond to
immediately.

473
00:25:11,300 --> 00:25:15,000
Regular communication is great,
but I plant my time and you only

474
00:25:15,000 --> 00:25:19,200
get so much of it.
Exactly Boris codes beside their

475
00:25:19,200 --> 00:25:23,600
slack EMS teams, Monday Asana
blah, blah, blah base camp is

476
00:25:23,600 --> 00:25:25,400
another one as well.
You can do that.

477
00:25:25,400 --> 00:25:29,100
Yeah, this it's endless, it can
same actor, response happens.

478
00:25:29,100 --> 00:25:31,600
Sometimes, like when there's
some new New product launch

479
00:25:31,600 --> 00:25:34,000
campaigns or something
unpredictable happens.

480
00:25:34,200 --> 00:25:36,800
However, I charge all it.
I will leave for the coals and

481
00:25:36,800 --> 00:25:38,700
discussion.
So I kind of balance.

482
00:25:39,000 --> 00:25:42,000
What are your thoughts on 100
hour work week?

483
00:25:42,000 --> 00:25:45,600
I read that some people do it.
Lord 100 Hour Work Week feels

484
00:25:45,800 --> 00:25:49,300
harmful Julia by skills.
I agree, it's either self-harm

485
00:25:49,300 --> 00:25:52,300
or sadism but either way it's
unnecessary spent 50 hours

486
00:25:52,300 --> 00:25:55,500
automating the other 15, and
you'll be more efficient than

487
00:25:55,500 --> 00:26:00,300
you were for the next few years,
Fraser Coast this no-account

488
00:26:00,300 --> 00:26:03,500
could It require 100 hour weeks
if you finding yourself ever

489
00:26:03,500 --> 00:26:07,800
hitting this then it's time to
take a step back and we assess

490
00:26:07,800 --> 00:26:12,100
definite no to that Kirk.
Can you get response at the

491
00:26:12,100 --> 00:26:13,300
phrases?
On sector goes.

492
00:26:13,300 --> 00:26:16,100
Not necessarily One account.
I spoke with people who take

493
00:26:16,100 --> 00:26:19,300
multiple accounts as solely
Consultants, they mentioned it

494
00:26:19,300 --> 00:26:22,700
frequently that they're doing
18-hour days.

495
00:26:22,900 --> 00:26:26,000
Wow, that's too much and I'm
Molly riehl Fowler response to

496
00:26:26,008 --> 00:26:29,100
question to say not anymore
because I boot set boundaries

497
00:26:29,100 --> 00:26:31,100
and my agency partners.
Stands.

498
00:26:31,100 --> 00:26:34,600
The definition of an emergency
in agency days.

499
00:26:34,600 --> 00:26:37,700
Those I got interrupted all the
time for emergencies.

500
00:26:37,900 --> 00:26:42,100
That weren't emergencies
including on Christmas Lord.

501
00:26:42,100 --> 00:26:45,300
Now I've turned everything off
on Christmas and we have dwane

502
00:26:45,300 --> 00:26:48,600
brown responded to question 2.
Saying often we got requests to

503
00:26:48,600 --> 00:26:52,100
upload ads for the weekend on
Friday. 4:00 p.m. not only

504
00:26:52,100 --> 00:26:54,600
client either multiple clients
regularly.

505
00:26:54,600 --> 00:26:58,700
Last year, I sent each client
and email new 3 p.m. a deadline,

506
00:26:58,700 --> 00:27:02,500
the day before they want ad.
Live after 3 p.m., we can't

507
00:27:02,500 --> 00:27:06,300
guarantee it goes live.
And then during go to continues,

508
00:27:06,300 --> 00:27:09,600
after Facebook, went down last
year, and I worked until until 8

509
00:27:09,600 --> 00:27:12,200
p.m. to get ads live.
I said, I can't live like this.

510
00:27:12,500 --> 00:27:15,100
Each client was fine about the
new deadline.

511
00:27:15,100 --> 00:27:18,000
No one pushed back.
They said it was fair to want a

512
00:27:18,000 --> 00:27:22,200
healthy lifestyle, lifestyle all
to be successful and QA add

513
00:27:22,200 --> 00:27:24,300
time.
Yes, people are kind.

514
00:27:24,300 --> 00:27:28,000
When you do put boundaries in
place, surprisingly enough for

515
00:27:28,000 --> 00:27:30,900
is also gives announced question
to say, I also feel like Like

516
00:27:30,900 --> 00:27:32,400
it's so important to remember
that.

517
00:27:32,400 --> 00:27:36,100
We're literally all humans here.
Nothing is an emergency unless

518
00:27:36,100 --> 00:27:38,500
you're literally dying.
It's not fair to ever put

519
00:27:38,500 --> 00:27:42,000
someone under this pressure.
There are Thomas goes yeah, the

520
00:27:42,000 --> 00:27:44,900
way I structured things it's
really an emergency situation.

521
00:27:45,100 --> 00:27:48,600
Those scope creep is real, but
it was at the agencies that

522
00:27:48,600 --> 00:27:52,100
didn't have good processes that
things would come up with zero

523
00:27:52,100 --> 00:27:55,900
day, turnarounds and amahle
response to question 2 as well.

524
00:27:55,900 --> 00:27:58,700
Gives another on to question 2,
if you're in charge, you have to

525
00:27:58,700 --> 00:28:00,600
understand your team isn't going
to tell you.

526
00:28:00,700 --> 00:28:02,600
Too busy or can't get things
done.

527
00:28:02,900 --> 00:28:05,800
They're not going to hold the
boundaries all the time because

528
00:28:05,800 --> 00:28:09,800
you're in a position of power,
no matter how often you tell

529
00:28:09,800 --> 00:28:13,500
them, just let me know.
Yes, they weren't and delivers

530
00:28:13,500 --> 00:28:16,100
response saying this was a
really tough one for me, I

531
00:28:16,100 --> 00:28:18,100
happily work extra to help the
team.

532
00:28:18,100 --> 00:28:21,300
And in the process, I was
setting an example, for others,

533
00:28:21,300 --> 00:28:24,500
it was very humbling to realize
turning off wasn't abandoning

534
00:28:24,500 --> 00:28:29,300
anybody, but was teaching them.
Absolutely, some response.

535
00:28:29,300 --> 00:28:32,700
This is one where I I disagree
and I think we as a community

536
00:28:32,700 --> 00:28:35,300
need to be better about training
Junior people.

537
00:28:35,600 --> 00:28:39,000
I'm not saying that this 100%
falls on the subordinate team

538
00:28:39,000 --> 00:28:42,800
member, it doesn't but it also
does not hundred percent on the

539
00:28:42,800 --> 00:28:45,500
manager.
Trust goes both ways as a

540
00:28:45,508 --> 00:28:46,900
manager.
My job is to create an

541
00:28:46,900 --> 00:28:51,000
environment where anyone can and
should feel able to communicate

542
00:28:51,000 --> 00:28:53,900
their challenges plus
limitations either in public

543
00:28:53,900 --> 00:28:57,100
stand ups or private email slack
Hall meetings in the office.

544
00:28:57,400 --> 00:29:00,500
It's also my responsibility to
keep a pulse on.

545
00:29:00,700 --> 00:29:02,300
Workload.
Yeah, I think as long as you're

546
00:29:02,300 --> 00:29:05,100
doing that, that works.
Well, he continued saying, but

547
00:29:05,100 --> 00:29:09,100
if something is spiking or
someone isn't 100% on a given

548
00:29:09,100 --> 00:29:12,500
day, any tassel client report
will be a lagging indicator.

549
00:29:12,800 --> 00:29:15,300
This is where it's on the team
member to share the challenge.

550
00:29:15,300 --> 00:29:17,800
So we can figure out a solution
together.

551
00:29:17,800 --> 00:29:21,600
Reprioritize bring in more
people, Etc, as a junior team

552
00:29:21,600 --> 00:29:24,900
member, it is 100% okay.
To be overwhelmed, it is 100%

553
00:29:24,900 --> 00:29:27,700
okay, to share that.
And there are multiple ways to

554
00:29:27,700 --> 00:29:29,600
do.
So, in order for you to be

555
00:29:29,600 --> 00:29:34,000
comfortable and There is never a
judgment for doing so, but do

556
00:29:34,000 --> 00:29:38,300
not be a passenger in your own
life or career, that should be a

557
00:29:38,400 --> 00:29:41,900
on a t-shirt.
Do not be a passenger in your

558
00:29:41,900 --> 00:29:46,400
own life or career Amanda goes.
I'm Alia even goes.

559
00:29:46,400 --> 00:29:49,100
I agree with what you're saying.
As long as when the person does

560
00:29:49,100 --> 00:29:51,200
come to their manager, they are
heard and listened to you.

561
00:29:51,200 --> 00:29:53,800
Otherwise it all shuts down car
goes.

562
00:29:53,800 --> 00:29:56,500
Yeah the complexity of power
dynamics and how different

563
00:29:56,500 --> 00:30:00,500
people even based on personality
and culture approach it.

564
00:30:00,700 --> 00:30:04,400
Incredibly tricky and very real
and the time goes, I'm not

565
00:30:04,400 --> 00:30:07,100
saying it isn't, but if you
refuse to communicate via any

566
00:30:07,100 --> 00:30:10,800
channel provided to you, it is
unrealistic to expect anyone to

567
00:30:10,800 --> 00:30:13,500
recognize you a struggle
struggling proactively.

568
00:30:13,500 --> 00:30:18,000
Obviously it will show up later
but then it's too late Malaga.

569
00:30:18,000 --> 00:30:20,900
So it's obviously their
responsibility to engage I just

570
00:30:20,900 --> 00:30:24,100
meant they may not feel
comfortable disclosing.

571
00:30:25,100 --> 00:30:27,100
Honestly, Sam goes that's not
OK.

572
00:30:27,100 --> 00:30:29,800
From the team member because it
hurts everyone else.

573
00:30:30,200 --> 00:30:31,600
This.
Oh All, it seems that there are

574
00:30:31,608 --> 00:30:34,900
appropriate communication
channels available to them and

575
00:30:34,900 --> 00:30:38,400
that management is responsive.
Plus, in fact, sympathetic to

576
00:30:38,400 --> 00:30:40,800
their requests, I'm with Sam on
this one.

577
00:30:40,800 --> 00:30:43,700
Melissa goes managers aren't
mind reader's, especially in

578
00:30:43,700 --> 00:30:46,700
this remote world.
Team members need to speak up

579
00:30:46,700 --> 00:30:50,800
especially if managers are
asking directly in one-to-one

580
00:30:51,100 --> 00:30:53,600
meetings.
Yeah, I think that's fair and in

581
00:30:53,600 --> 00:30:55,700
response to a Molly where she
had gone.

582
00:30:55,700 --> 00:30:58,100
If you're in charge you have to
understand your team isn't going

583
00:30:58,100 --> 00:31:01,500
to tell you their bit too busy
or Things done.

584
00:31:01,800 --> 00:31:04,300
Oh my God.
This it's it is your job to know

585
00:31:04,300 --> 00:31:07,500
how much your people can handle
and not to overload them.

586
00:31:07,500 --> 00:31:10,200
Of course, they are true.
Emergencies, but your regular

587
00:31:10,200 --> 00:31:12,600
working practice should not be
overworking.

588
00:31:12,600 --> 00:31:16,500
Your people learn about their
productivity and efficiencies,

589
00:31:16,800 --> 00:31:20,600
and plan accordingly.
So, now that was gotten all

590
00:31:20,600 --> 00:31:23,900
those answers from question to,
which was so helpful we go to

591
00:31:23,900 --> 00:31:27,900
question. 3, Julie goes, do you
have any language that you use

592
00:31:27,900 --> 00:31:30,000
in your contracts or
Communications?

593
00:31:30,600 --> 00:31:33,900
When a client or stakeholder
views, something as an emergency

594
00:31:33,900 --> 00:31:37,900
or urgent, when it really is not
do specifically to find what you

595
00:31:37,900 --> 00:31:41,000
consider to be an emergency
situation.

596
00:31:41,000 --> 00:31:45,600
And we're goes looking at our
tncs, 32 defined terms to cover

597
00:31:45,600 --> 00:31:48,100
the main areas.
Here's an example of things

598
00:31:48,100 --> 00:31:51,900
listed in it for emergency
situations, tend to be about

599
00:31:51,900 --> 00:31:55,100
something being off brand or
impending Revenue, Rose Target

600
00:31:55,100 --> 00:31:58,900
miss or free ordered rival pitch
gilgal no response.

601
00:31:58,900 --> 00:32:00,500
Not really.
I feel like we avoid this.

602
00:32:00,700 --> 00:32:03,300
Leon by being selective about
our prospects.

603
00:32:03,300 --> 00:32:07,300
Good clients don't have fake
emergencies love it.

604
00:32:07,500 --> 00:32:12,400
Filtering out early saves.
Everybody filter out early on

605
00:32:12,700 --> 00:32:15,400
saves everybody.
Absolutely agree.

606
00:32:15,800 --> 00:32:18,100
Julie response to question 3
saying yes we defined what

607
00:32:18,100 --> 00:32:22,100
constitutes as an emergency and
I will repeat here that if a

608
00:32:22,108 --> 00:32:25,900
client is in constant emergency
mode a might not be a great

609
00:32:25,900 --> 00:32:27,900
client to keep and be tried
that.

610
00:32:28,100 --> 00:32:31,200
Try the this will cost extra
extra method and see if that

611
00:32:31,200 --> 00:32:34,500
cuts that nonsense out.
We have Boris and responded to

612
00:32:34,500 --> 00:32:37,600
question 3 saying, I have tncs
that state turnaround times for

613
00:32:37,600 --> 00:32:40,400
different tasks, response,
times, Etc.

614
00:32:40,800 --> 00:32:44,100
And that anything that has not
explicitly been contractually.

615
00:32:44,100 --> 00:32:48,000
Agreed on will be billed,
separately, and we have a

616
00:32:48,000 --> 00:32:51,100
Macabre responding know.
I actually never thought of that

617
00:32:51,100 --> 00:32:54,400
before, really, I meet you need
to add that in your contracts.

618
00:32:54,800 --> 00:32:56,400
Your device goes.
Yes, we do.

619
00:32:56,400 --> 00:32:59,900
And we try to keep Communication
open when we're doing Public

620
00:32:59,900 --> 00:33:02,000
Safety.
Chains are responding to sudden

621
00:33:02,000 --> 00:33:05,800
news, we know, timelines can be
tight, keeping things realistic.

622
00:33:05,800 --> 00:33:09,600
Rather than over-promising is an
important factor, Julie, there's

623
00:33:09,600 --> 00:33:12,400
another answer to question three
saying don't create unnecessary

624
00:33:12,400 --> 00:33:16,300
emergencies either.
Again, Kirk's post talked about

625
00:33:16,300 --> 00:33:18,800
timing of taking new initiatives
live.

626
00:33:19,000 --> 00:33:22,600
Don't do it on a Friday
afternoon, put language in your

627
00:33:22,600 --> 00:33:26,100
contracts about timings of
taking things live and what you

628
00:33:26,100 --> 00:33:29,000
require or like doing.
Did send out an email to the

629
00:33:29,000 --> 00:33:31,300
client saying that we are
updating NG while we

630
00:33:31,300 --> 00:33:35,100
communicate, especially on
Fridays actor response to

631
00:33:35,100 --> 00:33:38,700
question 3 saying not yet.
But I'll mention this point from

632
00:33:38,700 --> 00:33:42,000
now on defining the Urgent
situation and the priority of

633
00:33:42,000 --> 00:33:46,100
the agency makes more sense.
Emily responds as well.

634
00:33:46,100 --> 00:33:49,800
Saying absolutely, I established
from the beginning that I do not

635
00:33:49,800 --> 00:33:55,200
work or answer emails on stat
holidays or weekends, I teach

636
00:33:55,200 --> 00:33:58,700
all my clients to pose their ads
if needed, and they know I work,

637
00:33:58,700 --> 00:34:03,000
another job I'm up front.
About that doing Brown responds?

638
00:34:03,000 --> 00:34:05,600
Not directly though we talked
about working together for

639
00:34:05,600 --> 00:34:09,100
Mutual success and keeping
Communication, open as much as

640
00:34:09,100 --> 00:34:11,800
possible.
I often say in potential client,

641
00:34:11,800 --> 00:34:15,400
meetings were not saving lives.
Few things in this businesses

642
00:34:15,400 --> 00:34:19,100
are an emergency's, seems we're
not doing that.

643
00:34:19,400 --> 00:34:22,300
Julie response, one of my first
bosses in marketing said.

644
00:34:22,300 --> 00:34:25,300
No one is going to die if we
don't get this out the door

645
00:34:25,300 --> 00:34:29,300
today and that stuck with me.
Yeah, Malik is one of the very

646
00:34:29,300 --> 00:34:33,100
first A tional coffee chats.
I was able to have starting my

647
00:34:33,100 --> 00:34:36,600
career said that the best advice
you could give me was marketing

648
00:34:36,600 --> 00:34:39,500
is, never life or death.
And I passed that advice on to

649
00:34:39,500 --> 00:34:43,699
my students now and we have
Ashton responding to question 3

650
00:34:43,699 --> 00:34:46,199
saying, I don't know if it's
specifically defined on our

651
00:34:46,199 --> 00:34:49,900
contracts but in our proposal
and or kickoff calls, we usually

652
00:34:49,900 --> 00:34:53,100
get a question like how soon can
campaigns launch.

653
00:34:53,100 --> 00:34:54,600
What's the typical turnaround
time?

654
00:34:54,600 --> 00:34:58,500
And I make sure to set
boundaries and expectations from

655
00:34:58,500 --> 00:35:00,900
their yes if they ask.
But if they don't answer, Who

656
00:35:00,900 --> 00:35:03,100
knows delivers goes?
Oh, I love me.

657
00:35:03,100 --> 00:35:05,800
Work back schedule.
Keep a Gantt chart or simple

658
00:35:05,800 --> 00:35:08,500
Excel with days to launch from
brief.

659
00:35:08,500 --> 00:35:11,500
So helpful Ashton goes
definitely had to learn that one

660
00:35:11,500 --> 00:35:15,000
the hard way client asking for
major ad copy and creative

661
00:35:15,000 --> 00:35:19,500
changes the night before launch
but sent then we make sure to

662
00:35:19,500 --> 00:35:22,800
clearly Define the deadlines and
it's been great.

663
00:35:23,400 --> 00:35:26,000
And another great point, I'm
only gives here saying it's also

664
00:35:26,000 --> 00:35:29,900
not enough to Simply have in
your contract sales people, or

665
00:35:29,900 --> 00:35:31,900
you.
If you're freelancing, have to

666
00:35:31,900 --> 00:35:35,900
walk through it with them,
verbally state, it draw their

667
00:35:35,900 --> 00:35:38,800
attention to it in the email
cover your butt.

668
00:35:38,900 --> 00:35:41,300
But Amalia, then they won't work
with me.

669
00:35:41,300 --> 00:35:44,600
Good say no, to clients, who are
adamant about, not respecting

670
00:35:44,600 --> 00:35:48,000
you boundaries from day.
One is good business for you.

671
00:35:48,000 --> 00:35:50,800
And for them, you'll both find
someone else.

672
00:35:51,300 --> 00:35:54,400
Sean Eddie responds, I do not
but have pretty clear timelines

673
00:35:54,400 --> 00:35:58,100
and scope of work outlined.
Need to look at adding these for

674
00:35:58,100 --> 00:36:00,500
the next one.
I do love this on.

675
00:36:00,600 --> 00:36:04,400
So from Amalia about when doing
had said not directly in on to

676
00:36:04,400 --> 00:36:06,300
question.
Three is though we talked about

677
00:36:06,300 --> 00:36:08,900
working together for Mutual
success and keeping

678
00:36:08,900 --> 00:36:12,200
Communication open as much as
possible.

679
00:36:12,300 --> 00:36:14,900
And so yeah there's also talking
about boundaries dog are Thomas,

680
00:36:14,900 --> 00:36:17,600
goes worth.
It is critical to most people's

681
00:36:17,600 --> 00:36:21,300
morale that you ship when you
say you will missing a launch

682
00:36:21,300 --> 00:36:23,100
date?
Even one, you all said was

683
00:36:23,100 --> 00:36:26,100
unreasonable from the start
demolished me in agency.

684
00:36:26,400 --> 00:36:28,600
My money goes totally but I
think you can have both.

685
00:36:28,600 --> 00:36:32,400
It's about project estimates
Plus Balancing that things

686
00:36:32,400 --> 00:36:36,000
aren't an emergency, I plan 30
days to do my audit, I need like

687
00:36:36,000 --> 00:36:39,300
three total among other things.
I'm doing.

688
00:36:39,300 --> 00:36:43,400
Maybe so that way I can deliver
early and then yeah, delivers

689
00:36:43,400 --> 00:36:45,800
goes time is linear and we
weren't don't control the laws

690
00:36:45,800 --> 00:36:47,900
of physics.
There is no missing a launch

691
00:36:47,900 --> 00:36:49,100
date.
You point out.

692
00:36:49,300 --> 00:36:52,200
Can't be met, it's hard.
But this must be a firm

693
00:36:52,500 --> 00:36:55,200
conversation.
I am a league is absolutely by

694
00:36:55,200 --> 00:36:57,000
right up front.
I understand you want to launch

695
00:36:57,000 --> 00:37:00,200
a next date before us, that is
not possible or unless you get

696
00:37:00,200 --> 00:37:02,000
the Have to meet in the next
hour.

697
00:37:02,300 --> 00:37:04,200
This is impossible.
Their lack of planning.

698
00:37:04,200 --> 00:37:07,900
Isn't your emergency?
Absolutely that practice your

699
00:37:07,900 --> 00:37:10,800
device goes plus.
The what campaigns of yours will

700
00:37:10,800 --> 00:37:13,500
we put aside to do?
This are very important

701
00:37:13,500 --> 00:37:16,600
communication tools.
I'm Ali them are response which

702
00:37:16,600 --> 00:37:19,800
is the one I loved saying.
I also advocate for that with

703
00:37:19,800 --> 00:37:23,100
bosses, if your boss or manager
at the agency is constantly

704
00:37:23,100 --> 00:37:26,800
asking you to do more, the best
response is great, I can do

705
00:37:26,800 --> 00:37:29,700
that.
I can get that done for 4 p.m.

706
00:37:29,800 --> 00:37:32,300
which of these Other four tasks,
should I delay?

707
00:37:32,300 --> 00:37:35,100
That is a practice.
I always had with clients when I

708
00:37:35,100 --> 00:37:37,500
worked at agencies.
I was like, you want this to be

709
00:37:37,500 --> 00:37:40,800
an emergencies, Please be aware
that there's several other tasks

710
00:37:40,800 --> 00:37:44,200
that you've asked me to do that.
We'll get put on the back

711
00:37:44,200 --> 00:37:45,900
burner.
Julia voice response.

712
00:37:45,900 --> 00:37:47,900
Exactly.
I integrate them into the

713
00:37:47,900 --> 00:37:51,400
conversation and show how the
decision affects other projects,

714
00:37:51,400 --> 00:37:54,600
especially the project
pertaining to them.

715
00:37:54,800 --> 00:37:58,900
I mean, coming on to the last
question of the chat, Julie

716
00:37:58,900 --> 00:38:02,500
asked, do you have any process
In place that either add a

717
00:38:02,500 --> 00:38:06,400
frenzied atmosphere, or reduce a
frenzied atmosphere.

718
00:38:06,600 --> 00:38:09,800
Is this something you're going
to be thinking about after this

719
00:38:09,800 --> 00:38:11,300
chat?
I think that's something we'll

720
00:38:11,300 --> 00:38:14,700
all be thinking about after this
chat and just double-checking,

721
00:38:14,700 --> 00:38:18,800
we have good processes in place
Gilly response.

722
00:38:18,800 --> 00:38:20,900
We make sure our team has a good
life.

723
00:38:21,200 --> 00:38:25,100
Six weeks paid vacation, all
expenses, paid Retreat every

724
00:38:25,100 --> 00:38:29,600
year total flexibility,
flexibility for work or remote

725
00:38:29,600 --> 00:38:32,500
so it helps balance.
Until do occasional crunch time

726
00:38:32,900 --> 00:38:35,600
and then responds to balance out
part of PPC.

727
00:38:35,600 --> 00:38:38,800
Kirk's article resonated most
with me build margin into

728
00:38:38,800 --> 00:38:42,900
anticipated busy time for the on
expected.

729
00:38:42,900 --> 00:38:45,600
Absolutely bill that margin in
prepared for it yet.

730
00:38:45,600 --> 00:38:49,300
Money enables Freedom, later on
Julie goes and different people

731
00:38:49,300 --> 00:38:51,300
want different things from their
working lives.

732
00:38:51,300 --> 00:38:53,700
So being aware of that is really
the key.

733
00:38:53,700 --> 00:38:58,000
Also, giving yourself and other
others permission for their work

734
00:38:58,000 --> 00:39:01,900
wants to change it when other as
Six of their lives changes.

735
00:39:01,900 --> 00:39:05,900
Also something to remember and
Steve Gibson goes reading the

736
00:39:05,900 --> 00:39:09,000
article that led to this topic.
It reminded me of the principle

737
00:39:09,000 --> 00:39:13,100
that if you live in a world of
drama, it's almost always either

738
00:39:13,100 --> 00:39:16,400
because you chose that drama or
invited it into your life.

739
00:39:16,800 --> 00:39:19,400
The drama can come from choosing
the wrong clients, or it can

740
00:39:19,400 --> 00:39:22,700
come from taking on too many
clients or from being someone

741
00:39:22,700 --> 00:39:26,000
who repeatedly mrs.
Deadlines or working for a bad

742
00:39:26,000 --> 00:39:29,500
agency.
All these things are choices or

743
00:39:29,500 --> 00:39:32,300
yeah designed to work.
For the wrong company, choose

744
00:39:32,300 --> 00:39:34,800
better.
And what I'd like to call to be

745
00:39:34,800 --> 00:39:37,300
a special PSA from Amalia
Hussein.

746
00:39:37,300 --> 00:39:41,000
Listen, PPC, chat your work is
never going to love you back.

747
00:39:41,300 --> 00:39:44,300
When you leave things will keep
moving look, completely

748
00:39:44,300 --> 00:39:47,100
different.
I hustled my ass off for the

749
00:39:47,100 --> 00:39:50,400
team to disappear and vowed.
I'd never do that again.

750
00:39:50,400 --> 00:39:54,600
You don't do your job.
Anything beyond that, 40 hours

751
00:39:54,800 --> 00:39:58,500
further to that your value as a
human being, is not derived by

752
00:39:58,500 --> 00:40:01,700
the work that you do.
So hustle, if you want And make

753
00:40:01,700 --> 00:40:05,800
yourself proud, don't do it
because the culture demands it.

754
00:40:05,900 --> 00:40:10,100
I also understand that sometimes
we have no choice but to stay

755
00:40:10,100 --> 00:40:13,200
and, and it's privileged to be
able to leave.

756
00:40:13,300 --> 00:40:16,500
Yeah, always had that privilege.
Thankfully, did it goes on.

757
00:40:16,500 --> 00:40:18,600
It's not quite quitting to be
this way.

758
00:40:18,600 --> 00:40:21,300
Lord, I've heard about the card,
quitting will not going to go

759
00:40:21,300 --> 00:40:23,900
into that.
Whoever whoever started the idea

760
00:40:23,900 --> 00:40:27,900
that we should give everything
to our jobs, did us all a major,

761
00:40:27,900 --> 00:40:30,300
the service you absolutely have
the right?

762
00:40:30,400 --> 00:40:33,900
Just want to have something left
in the tank, after your work.

763
00:40:33,900 --> 00:40:37,200
It's not quitting.
It's living Lawrence girls.

764
00:40:37,200 --> 00:40:38,800
Yeah, I hate that term quite
quitting.

765
00:40:38,800 --> 00:40:42,000
When it just means actually
doing the work you get paid for.

766
00:40:42,000 --> 00:40:45,900
I say, only hustle, if it makes
you happy and brings you Joy.

767
00:40:46,200 --> 00:40:49,700
Not because the company asks,
you for it, unless they wanted

768
00:40:49,700 --> 00:40:53,500
to give you a nice bonus.
Then here is that razor, go see

769
00:40:53,500 --> 00:40:56,200
this ignore hustle culture, you
aren't impressing anyone.

770
00:40:56,200 --> 00:40:58,100
In the words of my ever
eloquent, kiwi.

771
00:40:58,100 --> 00:41:00,900
Grandmother.
We're all Shit.

772
00:41:01,300 --> 00:41:03,800
We're all just humans that all
do.

773
00:41:03,800 --> 00:41:06,700
The same things.
Focus on what makes you happy.

774
00:41:06,700 --> 00:41:09,900
Then it goes.
This must be used as a wallpaper

775
00:41:09,900 --> 00:41:11,500
on a t-shirt.
Loves of this.

776
00:41:11,900 --> 00:41:15,100
At Atalanta goes, I learned this
in a very hard way at a young

777
00:41:15,100 --> 00:41:19,000
age, I feel now, I make more
rational decisions when it comes

778
00:41:19,100 --> 00:41:21,800
to work.
Always always have your rational

779
00:41:21,800 --> 00:41:23,600
mind on.
Thanks for that nice.

780
00:41:23,600 --> 00:41:27,500
PSA a male, we all appreciated.
It cat goes as well commentary

781
00:41:27,500 --> 00:41:30,800
about emergency work once
concept of what is Is really an

782
00:41:30,800 --> 00:41:33,200
emergency.
Largely depends on your context

783
00:41:33,300 --> 00:41:36,600
and background.
There are few actual marketing,

784
00:41:36,600 --> 00:41:41,700
emergencies, except self
fabricated or ones, who, and

785
00:41:41,700 --> 00:41:44,100
Kirk as well.
Goes, one thing I didn't bring

786
00:41:44,100 --> 00:41:47,700
out, well, in the article is the
need for transition and

787
00:41:47,700 --> 00:41:50,100
transitions can be messy.
I'm not advocating.

788
00:41:50,100 --> 00:41:53,300
Everyone just turn around
tomorrow and tell every client

789
00:41:53,300 --> 00:41:55,500
with a false emergencies to
stuff it.

790
00:41:55,700 --> 00:41:59,900
This stuff takes time.
Stick to the long game and be

791
00:41:59,900 --> 00:42:01,700
gracious.
Where you can be gracious.

792
00:42:01,700 --> 00:42:05,000
Take the chance to begin
reminding and shifting and

793
00:42:05,000 --> 00:42:07,100
talking through this stuff with
your client.

794
00:42:07,200 --> 00:42:09,400
They are people too.
They don't want it frenzy.

795
00:42:09,400 --> 00:42:13,400
They don't want frenzy, either
use that agreement to pursue

796
00:42:13,400 --> 00:42:19,100
healthy change together, not
adversary adversarially even and

797
00:42:19,100 --> 00:42:21,700
then yeah, Lawrence response.
If you have been doing it you

798
00:42:21,700 --> 00:42:23,400
are right, you kind of just shut
off.

799
00:42:23,400 --> 00:42:25,100
You have already set
expectations.

800
00:42:25,100 --> 00:42:28,400
So you need to slow it down.
Like, if you are driving a big

801
00:42:28,400 --> 00:42:32,100
rig, you cannot just go into
First gear, from Top Gear

802
00:42:32,400 --> 00:42:35,500
delivers goes, this was a big
part of our talk to solve the

803
00:42:35,500 --> 00:42:38,800
problem last year.
It was a Frank discussion about

804
00:42:38,800 --> 00:42:41,500
why we couldn't keep working
this way.

805
00:42:41,800 --> 00:42:45,100
And what we and the client would
need to change.

806
00:42:45,100 --> 00:42:49,100
It was a welcome discussion but
took time do then puts a very

807
00:42:49,100 --> 00:42:51,600
lovely note here saying.
There's also a lot of hustle and

808
00:42:51,600 --> 00:42:53,700
grind content out there.
In our industry.

809
00:42:53,700 --> 00:42:56,500
Let me PPC.
Mom, you all for emitted.

810
00:42:56,500 --> 00:42:59,400
Don't let that ever make you
feel like you're less because

811
00:42:59,700 --> 00:43:02,100
that isn't What you want from
your work life?

812
00:43:02,500 --> 00:43:03,700
Actor response.
I'm curious.

813
00:43:03,700 --> 00:43:06,500
How do you define work and life
separation in your life when

814
00:43:06,500 --> 00:43:09,700
everything is online almost and
work from home?

815
00:43:09,700 --> 00:43:13,300
How do you overcome if you ever
get self-doubt or imposter

816
00:43:13,300 --> 00:43:16,800
syndrome, due to amount of work?
You're doing when it's directly

817
00:43:16,800 --> 00:43:19,500
proportional to what to what you
earn?

818
00:43:19,600 --> 00:43:21,600
Oh Lord haven't we been there.
Think we've had a whole

819
00:43:21,600 --> 00:43:25,700
discussion about that impostor
syndrome Miley comes in saying

820
00:43:25,700 --> 00:43:27,300
no actor.
I feel like I asked this

821
00:43:27,300 --> 00:43:29,000
question myself.
Not too long ago.

822
00:43:29,000 --> 00:43:32,600
My biggest tip is the beginning
of the day and end of the day

823
00:43:32,600 --> 00:43:34,800
routine like a commute, take a
walk.

824
00:43:35,000 --> 00:43:37,900
Something that signifies the
shift and impostor syndrome is

825
00:43:37,900 --> 00:43:40,900
an old friend.
Feel free to DM.

826
00:43:41,300 --> 00:43:42,200
Yeah, actor goes.
Yep.

827
00:43:42,200 --> 00:43:44,400
I go to the gym and have a
proper routine setup.

828
00:43:44,400 --> 00:43:45,700
Also.
Thanks for the advice.

829
00:43:45,700 --> 00:43:48,100
I learned so much from these
discussions.

830
00:43:48,100 --> 00:43:50,400
Oh yeah, lovely to have this
kind of conversation.

831
00:43:50,800 --> 00:43:54,500
Fraser goes generally, something
I would recommend everyone is if

832
00:43:54,500 --> 00:43:57,900
you can afford, it is to get a
therapist shop around for one.

833
00:43:57,900 --> 00:43:59,600
You're comfortable with after a
while.

834
00:43:59,600 --> 00:44:02,700
I can guarantee.
You'll feel ten times better.

835
00:44:03,000 --> 00:44:05,800
Actor goes, to be honest.
I see it as a lifelong stuff.

836
00:44:05,800 --> 00:44:09,100
I got in marketing after I
dropped from my school's.

837
00:44:09,100 --> 00:44:12,100
It's been like five years.
I'm always thinking what's next

838
00:44:12,100 --> 00:44:15,400
in short and long-term goal
setting, and what's next?

839
00:44:15,400 --> 00:44:19,700
And from we're talking with
people working in the industry

840
00:44:20,000 --> 00:44:23,700
is more insightful.
Ah, I love her dearly goes, dear

841
00:44:23,700 --> 00:44:28,300
me been doing it for 23 years
love, like the networking is

842
00:44:28,300 --> 00:44:29,900
happening.
On this Chad's.

843
00:44:30,400 --> 00:44:33,200
I'm not sure that was quite
appropriate for a part of this

844
00:44:33,200 --> 00:44:36,200
conversation, but it's just a
good thing to know that we have

845
00:44:36,200 --> 00:44:37,800
that hand.
If you're listening and you're

846
00:44:37,800 --> 00:44:40,800
feeling alone in this
freelancing, they are people

847
00:44:40,800 --> 00:44:44,000
that you can DM.
You can deem myself, DM, Julie,

848
00:44:44,000 --> 00:44:48,700
advised gdm, a malady em.
Neptune Moon, who's actually

849
00:44:48,700 --> 00:44:51,700
leading this chair.
We'll all be happy to hear from

850
00:44:51,700 --> 00:44:55,100
you and give you some advice.
It's all about its way the

851
00:44:55,100 --> 00:44:59,600
networking goes and helps
everyone involved.

852
00:44:59,700 --> 00:45:03,100
I've loved it.
It's what led to my success so

853
00:45:03,100 --> 00:45:05,800
far.
Then really herself response to

854
00:45:05,800 --> 00:45:07,800
question.
Forcing, I plan for random acts

855
00:45:07,800 --> 00:45:10,900
of Google or Facebook or
whatever to happen.

856
00:45:10,900 --> 00:45:14,500
Every year, might not know, this
know which month it will hit,

857
00:45:14,500 --> 00:45:18,400
but it inevitably does give
yourself buffer to deal with it

858
00:45:18,600 --> 00:45:21,500
and add to the scope.
If it is a major deal to get

859
00:45:21,500 --> 00:45:26,500
things in line with changes
random acts of Google Emily

860
00:45:26,500 --> 00:45:29,800
responds.
I was laughter that one as well.

861
00:45:30,000 --> 00:45:31,600
Boris.
Beck work as well response and I

862
00:45:31,607 --> 00:45:33,200
try to maintain a healthy
balance.

863
00:45:33,200 --> 00:45:36,700
Never work more than what I
agreed with my wife and do one

864
00:45:36,700 --> 00:45:38,600
or two passion projects on the
side.

865
00:45:38,600 --> 00:45:42,300
If things get frenzied with
clients, you need to have a talk

866
00:45:42,300 --> 00:45:44,600
but that usually is very
productive.

867
00:45:44,600 --> 00:45:49,400
Client are people, too.
They don't like frenzied ways of

868
00:45:49,400 --> 00:45:51,100
working.
So, yeah, you did.

869
00:45:51,100 --> 00:45:54,800
It goes that chat flew by we had
so much to give in terms of

870
00:45:54,800 --> 00:45:58,100
advised experiences.
You know, and boundaries.

871
00:45:58,100 --> 00:46:01,200
We need to set.
Don't be a Passenger of your

872
00:46:01,200 --> 00:46:04,500
life or career, even though
they've been many great tips.

873
00:46:04,500 --> 00:46:07,000
That's definitely my favorite.
That's the one that has stuck

874
00:46:07,000 --> 00:46:08,900
with me since the beginning of
the chat.

875
00:46:08,900 --> 00:46:13,800
Thank you Sam or digital Sam.
I Am forgiving us that one.

876
00:46:14,100 --> 00:46:17,200
So if you enjoyed that child I
feel this was one of those Julie

877
00:46:17,200 --> 00:46:19,500
could not get through all the
questions so they'll be probably

878
00:46:19,500 --> 00:46:23,900
a lot more to discuss on
Thursday on Twitter spaces at

879
00:46:23,900 --> 00:46:26,500
either 12 p.m. eastern Time or 5
p.m.

880
00:46:26,500 --> 00:46:30,800
UK vs T times.
So yeah if you want to To join

881
00:46:30,800 --> 00:46:33,300
us.
For some more discussions about

882
00:46:33,600 --> 00:46:37,200
the, you know, getting out of
frenzied situations in your paid

883
00:46:37,200 --> 00:46:39,600
search World.
Join us on there.

884
00:46:39,800 --> 00:46:42,500
I hope you've taken, you've
found this chat useful and

885
00:46:42,500 --> 00:46:45,200
taking some great takeaways, if
you want to chat about this

886
00:46:45,200 --> 00:46:48,300
topic, some Moore's I said join
us on Twitter spaces for any

887
00:46:48,300 --> 00:46:51,900
feedback about the podcast, or
maybe even some correction on

888
00:46:51,900 --> 00:46:54,200
anything that has been shared to
get in.

889
00:46:54,200 --> 00:46:58,000
Touch with me on Twitter, my DMs
are open as well, on the

890
00:46:58,000 --> 00:47:02,300
marketing, a new or LinkedIn.
We The PVC chat around a group.

891
00:47:02,300 --> 00:47:06,300
So yes, please just request to
join that and we'd love to have

892
00:47:06,300 --> 00:47:08,700
you.
It would also be great, all the

893
00:47:08,700 --> 00:47:11,600
long standing on brand new
listeners of, you know, be

894
00:47:11,600 --> 00:47:14,100
listening for more than 30
seconds to give a rating or

895
00:47:14,100 --> 00:47:16,100
review.
Please just go to link.

896
00:47:16,100 --> 00:47:20,400
Tree.com /p P c-- chat
underscore Roundup, that's

897
00:47:20,400 --> 00:47:24,800
link2sd re e.com.
/P P.

898
00:47:24,800 --> 00:47:28,800
C-- chat underscore round up
another plug as well for my

899
00:47:28,800 --> 00:47:32,600
event PPC.
Live UK for those in the UK to

900
00:47:32,600 --> 00:47:37,200
join us to join myself as well
as Crystal Carter of Wicks.

901
00:47:37,200 --> 00:47:40,600
Chris Ridley of evoluted
Veronica, reason, Michelle

902
00:47:40,700 --> 00:47:45,500
Moore, Till oh I'm self-employed
and Rand fishkin of sparked,

903
00:47:45,500 --> 00:47:50,100
heroics, founder of Moz and
doing amazing things in the

904
00:47:50,100 --> 00:47:54,200
world of audience, research, who
will be joining for virtual Q&A

905
00:47:54,200 --> 00:47:58,700
session for your tickets for
this amazing event on the 22nd

906
00:47:58,700 --> 00:48:04,900
floor of the shot.
Please go to be it. .L y /p p

907
00:48:04,900 --> 00:48:11,500
c-- live UK s EPT 22.
So yeah please go get your

908
00:48:11,500 --> 00:48:15,100
tickets quickly because at some
point we're going to need to cut

909
00:48:15,100 --> 00:48:17,800
off sales because we'll need to
give all the names to

910
00:48:18,100 --> 00:48:20,000
receptionist so.
Yeah, you want to get your

911
00:48:20,000 --> 00:48:24,000
tickets ASAP.
Finally remember for your

912
00:48:24,000 --> 00:48:27,900
campaigns and gives business
because mothers for your

913
00:48:27,900 --> 00:48:30,900
campaigns and businesses to
Glide smoothly, Really, there's

914
00:48:30,900 --> 00:48:33,500
a lot of hard work needed
beneath the surface, so keep

915
00:48:33,500 --> 00:48:36,400
your swans kicking by and speak
to you next week.