EP225 - Google's Search On 22 Announcements & What It Means for PPC”

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Hello, and welcome to this
week's episode of the PPC chat

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Roundup in today's episode.
We have Julie taken us on a very

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like, yeah.
One of those topics based on a

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chat webinar that happened by
Google and new announcement that

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happened by Google last week.
And this we're going to be

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talking about Google's search on
2022 announcement and what it

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means for PPC or is it Google
search on 22, announcements. 22

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announcements.
I'm going to guess his threat.

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I need two announcements and
what it means for PPC.

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Yeah.
Blessed Jenny who's actually is

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on of Google.
She tried to get me to join like

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a Roundtable with.
I'm sure some other amazing

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experts but it was the day
before my TPC live UK event,

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which happened to the 29th,
which went amazingly like blow

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my mind, successful just blow my
mind.

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Well so it was went so well.
So I'm glad that I saved up my

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energy to be able to be ready to
Receive all that, the other

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amazing audience members over
100 of them last week.

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So, that was a really nice but
that means.

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Yeah, unfortunately, I couldn't
make any of the real chats.

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I started listening to the
Google search on 22 announcement

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at that was like, early in the
evening.

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And yeah, it was interesting to
hear a lot of things about

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retail and image search.
Image surgeons was featured.

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A lot of it is the one I found.
Very interesting.

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But anyway, we are going to talk
about that our thoughts about

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It?
What we took out of it?

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What we're nervous about what
we're excited for?

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So yeah, hope you enjoy.
Hello and a warm, welcome to

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this episode of the PPC chat
round up a podcast where I round

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up the Twitter discussion that
happens on Tuesdays at 5 p.m.

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GMT.
I'm your host, a new, and I'm

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recording from my studio here in
London, UK, and use this

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platform to share, not just
expert, but also my ideas and

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considered best practices about
paid media.

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The direction the digital
industry is going in.

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So if you want to keep up to
date with my tips and tricks in

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the industry, and get the latest
on the Cause that has been

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called you'll go to even if you
don't make it to the PPC chat

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live discussions and even if you
do then like follow Shen retweet

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on that, try Twitter with with
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or join us in our LinkedIn Group
which is the PBC chat Roundup

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podcast, or if you're on
Instagram, why don't you check

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us out at PBC chat underscore
Round Up to get quotes and

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Snippets from previous episodes.
So, yeah, we have Julie Puccini

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taken us on a very timely topic,
as I I said last week there was

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a webinar that was run by Google
topic.

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Today is Google search on 22
announcement in what he needs or

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PPC.
That's what we're going to be

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talking about led by Judy.
She shares a few lengths that

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summarizes, what went on the
Google search on 22 event and

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yeah, I will be sharing those
links.

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That's some from think, with
Google a couple from search

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engine land.
Of course.

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They've already done around up
of updates.

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We should expect from this event
and a Blog from Google

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themselves.
So yeah we'll be sharing that in

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the show notes so check that
out.

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But yeah as usual she goes.
How are we doing so nice?

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Roll call?
We have Dan Patterson joining us

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saying.
Good morning, I actually have

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time to learn and participate
today doing well over hair.

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We also have a curfew people,
Ashton clock.

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I believe joined us as well as
Kirk Williams at UB advice.

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Joins us, as usual with a shits
Creek give, which is always

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funny, as well as phrase,
Andrew's Diner, and Lena and

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roommate, Garry has Well, joins
us.

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Yeah, I said, Ashton cock.
He joins as well.

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So yeah, let's get into the
questions.

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I Camino before we get into the
questions and that's exactly how

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Julie starts this next week's.
She goes, this chat is intended

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for PPC, Professionals of all
levels.

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If you have something you want
to share, please do we are a

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friendly and supportive
Community, please don't be

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afraid to participate.
Lurkers are, of course, our luck

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is and listeners of the podcast.
If you don't have time to join

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this chat life, you're always
Welcome to so yes, thank you for

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joining us personally on this
episode to all my listeners

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today.
So let's get into it.

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Question 1, what was your
overall impression of or

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reaction to the things that were
announced or discussed?

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Some were features that have
been announced previously

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previously, such as
multi-search.

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Yes, that was definitely
announced before my general

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announcement was that?
I don't know and announcements

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are not about keywords.
I tend to kind of phase out.

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Out.
I really feel like yeah, I guess

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we are moving towards, I feel
like I am still dragging my feet

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with our shift to which
McCauley.

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I read our shift to multi
surgeon image, search, and being

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able to use a camera and be able
to use camera lenses for

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surgery.
Those really heavy push on that

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one.
I have a mention of that Dan

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Alina response.
He was more interesting for me

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as a user rather than as an
Advertiser though.

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As an Advertiser, it may be
interesting on how short video,

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On Google search will help me
increase my overall performance

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generally responsive seem to be
all shopping and cause such

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announcements not much in the
way of additional features for

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those not in e-commerce or SEO,
unless I missed something that

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nobody goes for the most part,
it looks like one.

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Google is afraid of losing
search traffic, particularly

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shopping and gen Z to.
They want to keep everyone in

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the Google ecosystem and not
send traffic to sight as much as

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possible.
Three.

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Push Black Box P Max and Broad
to everyone.

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Enjoying gives another answer
saying business messages is

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interesting but doesn't seem to
have a broad use case, at least

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not yet.
I have a question about that

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coming up.
Julie, say so interesting about

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messages.
Jimmy gives answer to question.

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One thing was shopping shopping
shopping, it really was.

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Yeah, which is as a customer is
kind of interesting, but as a

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lead gen PPC, I resigned par for
the course I guess under me.

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Goes.
Yeah, maybe they think.

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If they show product ads,
everywhere, will visit Amazon

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lesya to the response to that
same.

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It's interesting to me to that
they refer to inspiration and

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Discovery as something they
view.

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As happening through search, it
is the classic capture versus

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generating demand issue.
Search doesn't generate demand

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it only captures it.
Something I mentioned earlier on

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today, I totally agree
undergoes.

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That's how they are framing less
desirable at inventory with much

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lower row.
Has As inspiration and Discovery

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than Patterson goes.
I had to explain this recently,

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right phrase, Andrews goes.
Yeah, hi guys, felt the

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announcement was fine, but can't
feel can't help.

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But feel from any advertisers
perspective that we just need

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more transparency, everything
seemed to be expected.

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Yeah, more transparency.
Will definitely be useful and

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then yeah, we have more answers
to question one, I think.

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Yeah, we have Ashton clock going
seen super heavy on shopping,

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the a Janek such updates with
might not be as relevant or

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impactful to a piece here.
That's mostly focused on B2B or

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lead gen.
It was interesting but not

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necessarily surprising to hear
the emphasis on multi-search

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again as well.
Although yeah, they were did do

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another event today.
My friend Patchi who's going to

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be talking about the next PPC,
Library UK at the shot on the

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24th of November.
Yeah, she's she was at a Google

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Lead gen specific event if
seemed very exclusive, they I

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mean, really, you know, make
much big announcement of it.

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I wouldn't have known it was
happening until Pacha put a an

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image of Google on her LinkedIn
timeline and the me, you know,

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happening appointed.
So yeah, Google.

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What's up with that?
You don't even announced the

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Legion Events that you're doing,
so yeah, about the shopping.

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A anyway, Julie takes us on to
question 2 saying, there was a

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huge emphasis on images and
they're rolling search.

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Yes.
What are your thoughts on this?

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Are there challenges for the
Brand's?

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Your work?
With that you expect face or

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more image focused.
Search experience are there

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challenges for the Brand's
you're working with that?

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You expect to face four or more
image focused search experience,

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Daniel body responds.
It's all about taking away more

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real estate from free, organic
to squeeze more paid collects

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images, will work well for a lot
of businesses, but B2B I imagine

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the next steps would be to
incorporate some 30 second video

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real in search.
Oh please, no.

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God.
Yeah, Angela goes, I hope not I

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hate video.
If I'm not specifically

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searching for video content,
probably a generational thing.

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I'm squarely Gen-X, yeah, I'm
squarely, Millennial, Jolie

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goes.
Yeah, the Microsoft advertising

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has already shown.
The video extensions can be

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deployed in a tasteful way and
not a huge traffic booster.

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But if you have something worth
sharing, it can work to Aid in

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awareness and engagement, Jill
continues.

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I'm sure for some it is
positive.

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It is a positive for me.
It's absolutely not.

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Something to think about in your
marketing relative to your

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target demographics.
And Daniel goes at some point,

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will all be forced to use P Max,
where you have no control over

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them Graphics, Lord, I feel
like, and I hope that is why

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they're not forcing pmax on,
every search type campaign yet,

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because hopefully, they're
waiting to give us control over

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demographics and biddings and I,
we want to navigate baton to.

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Yeah.
Did it just means any just

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upload.
All your assets, cross your

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fingers and hope machine
learning, does the work to meet

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your goals.
Daniel continues.

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And yeah, Julie responds with a
sad and crying Emoji.

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Yeah, generally goes.
I don't watch a lot of video

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either.
Keep my phone muted a LOL, but

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I've seen enough positive use
cases for video that I get it.

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Mmm, interesting.
Now, that would have with a

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pinch of salt, I take that
advice.

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You'll response images are great
for products and better for some

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kinds of products than Is to be
sure, but what about services?

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Not everything can be
encapsulated in an images in an

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image and not, every brand has
quality images available for or

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the budget to get them.
And then, yeah, Diana response

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to question to sing happily.
They, there are not challenges

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for the brand.
I'm working with Too Faced.

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A more image, Focus, search
experience a challenge maybe

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with the requirements for extra
visuals.

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But I see this as a minor
challenge more prominent in the

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early stages and in
mcgarrigle's.

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Yes, it's overdue as desktop
numbers fall off a cliff, Andy,

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calm, and scrolling swiping is a
default Behavior.

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Ugly text links are a legacy
hangover phrase, Anders response

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saying that.
I like it personally.

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But I'd like to see more
collaboration with image or

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content Services smaller Brands,
rely on things, like canvasser

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without highlighting these
companies, it can appear a beat

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a bit.
Gatekeeper e, technical term

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gatekeeper free.
I remember that.

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Killer response also curious
about what may happen when

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brands use stock imagery because
they don't have their own high,

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quality images, John Lee goes,
it still works.

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In my honest opinion, one of the
reasons Microsoft's

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collaboration with Shutterstock
is a smart move.

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So yeah, I wonder who's going to
kind of collaborate with canva?

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I'm sure they've been loads of
people knocking on their door to

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collaborate.
I wonder.

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And then we have phrase,
Andrews, responded to the

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question to saying, do think
there.

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I say that being The is actually
leading the way here with

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multimedia as leading.
The way I'll Google are being as

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oh Ashton clock down response to
question 2 saying, yeah, I feel

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like there could be a bigger
push from the Google reps to add

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image extensions and opt into
Dynamic image extensions.

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Oh really people the sales reps
are not pushing something.

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There's a Google product Lord do
not tell Google or there was.

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This might be fired for that
ultimate, a dynamic extensions

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I'm not as keen on but It also
be interested to see if they add

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something else like video
extensions, please don't have VD

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extensions, he continues a
challenge, we run into with

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image.
Extensions is getting

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disapproved for you disappeared
for using logos or having text

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or Graphics overlays.
So moving forward, will probably

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need more General imagery from
clients to ensure we have

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creative that gets fully
approved and then we have Julie

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taken us on to question 3 saying
the Google search on 2022 event

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was very retail.
And shopping Centric in the

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features and functionalities
that were highlighted.

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What are your thoughts?
And reaction to reactions to

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this?
I know what her thoughts are

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00:12:51,300 --> 00:12:52,900
going to be.
Considering she does lead gen,

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especially so that's what we're
gonna go into Julie answering

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00:12:57,400 --> 00:12:59,900
question. 3, saying, yes, as a
lead gen PPC.

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Oh, who does a fair amount of
btp work?

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I am used.
I'm used to feeling invisible

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when these events happen but the
complete lack of anything

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significant for service
businesses continues to baffle

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00:13:12,500 --> 00:13:16,400
Johnny Goes agreed spending a
ton of dollars on btb, where's

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00:13:16,400 --> 00:13:19,800
the love nickel?
Father goes, yes preached Julie

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00:13:19,800 --> 00:13:22,500
goes every year a little part of
me foolishly hopes.

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00:13:22,500 --> 00:13:25,600
Maybe this is the year that
Google realizes the market

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00:13:25,600 --> 00:13:29,400
potential of really offering
great add features to be to be

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and every year I am
disappointed.

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All blessed Julie and then we
have 100 McGarry responders

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question 3 saying Google are
paranoid about Amazon so

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ignoring B2B is why LinkedIn has
stealthily powered.

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Its Sway into the pole position
for many.

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It's a mistake and I am not sure
how they solve it or even want

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to solve it, Julie goes.
I think they are also worried

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about Tick Tock, but yes,
clearly Amazon is a huge

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competitive.
Worry for Google and these

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features are an attempt to pull
attention away from Amazon as a

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00:13:59,800 --> 00:14:01,900
search engine, Andrew
mcgarrigle's.

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Yes.
YouTuber.

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00:14:02,800 --> 00:14:07,000
You to Schultz is becoming super
aggressive and the ugc video

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streaming Monopoly is under
genuine threat isn't competition

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wonderful.
They Have to be a bit nicer to

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00:14:13,900 --> 00:14:16,500
creators.
John Lee goes which is crazy.

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Given the sheer volume of B2B
searches happening.

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Every dying day.
Yes.

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00:14:21,100 --> 00:14:24,600
Massive oversight I met a
response to I think that's how

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00:14:24,800 --> 00:14:27,800
this response to question three.
Same isn't the business messages

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00:14:28,100 --> 00:14:31,500
features that will be rolled out
more geared towards addressing

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00:14:31,500 --> 00:14:33,100
that.
I am curious, if that will be

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00:14:33,100 --> 00:14:36,500
part of conversion action.
Yeah, next question.

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00:14:37,100 --> 00:14:39,300
It's about business business
messages.

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00:14:39,300 --> 00:14:41,800
I think that was mentioned
earlier and the Melissa.

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00:14:42,000 --> 00:14:46,100
McKee who I know is purely the,
our btb Li Jiang is not

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00:14:46,100 --> 00:14:49,500
surprising, very little for B2B,
as always.

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00:14:49,900 --> 00:14:52,700
And they are, we have Julie
taking us on wait before we go

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00:14:52,700 --> 00:14:55,700
there, look at me.
Wait, Jimmy goes in response to

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00:14:55,700 --> 00:14:59,100
question 3 saying as an FYI
wanted to share this blog post,

283
00:14:59,100 --> 00:15:03,500
which has a look at some of the
ads updates coming for search

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00:15:03,500 --> 00:15:05,900
including business messages, and
more.

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00:15:05,900 --> 00:15:09,800
So, yes, there is some love
coming from will be to be.

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00:15:09,800 --> 00:15:11,900
So yeah, let's hope I'll add
that in.

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00:15:12,600 --> 00:15:14,900
Links for the show notes and
let's hope that is useful for

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00:15:14,900 --> 00:15:18,700
B2B lead generation guys.
And so we have Julie taken us on

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00:15:18,700 --> 00:15:22,100
to question for in addition to
being shopping focused.

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00:15:22,100 --> 00:15:23,800
It seems like many of the
unannounced.

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00:15:23,800 --> 00:15:27,200
Functionalities are also heavily
for mobile.

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00:15:27,200 --> 00:15:31,400
What are your thoughts on this?
Daniel body goes yeah, not

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00:15:31,400 --> 00:15:33,800
something new.
Most of the features Google

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00:15:33,800 --> 00:15:36,800
released for a long time.
Now I'm mobile focused.

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00:15:37,100 --> 00:15:39,300
They see the data.
They know where most people

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00:15:39,300 --> 00:15:41,800
spend their time.
I think B2B is the last

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00:15:42,000 --> 00:15:45,000
surviving member of desktop
searches.

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00:15:45,000 --> 00:15:47,800
So yeah, we're there's a lot
more of mobile.

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00:15:47,800 --> 00:15:50,600
So why not Melissa response to
question?

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00:15:50,600 --> 00:15:56,100
Forcing this ties into the B2B
discussion B2B takes place on

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00:15:56,100 --> 00:15:59,200
desktop more than e-comm does.
Yes, it does.

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00:15:59,500 --> 00:16:02,900
And there are zero mentions of
desktop whatsoever, it is still

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00:16:02,900 --> 00:16:06,600
a super important for me to be
under your mission was glaring

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00:16:06,600 --> 00:16:08,400
yet.
All the stuff though, the

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00:16:08,400 --> 00:16:13,300
demonstrations was being done in
terms of a Google lens is with

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00:16:13,300 --> 00:16:15,200
your phone.
Can really do that walking

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00:16:15,200 --> 00:16:17,300
around with your laptop is all
about mobile search?

308
00:16:17,300 --> 00:16:21,400
So yeah it definitely deep in
talking about how everything is

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00:16:21,400 --> 00:16:23,800
on mobile now and ruggero Rose
goes.

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00:16:23,800 --> 00:16:27,600
If I ran an econ brand I would
ban desktops from the office,

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00:16:27,900 --> 00:16:32,200
eat your own dog food, I do go
full on Alan Partridge mobile

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00:16:32,200 --> 00:16:36,600
phone holder on every desk
instead and then we have Julie

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00:16:36,600 --> 00:16:39,000
responded question.
Forcing a lot happens on mobile

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00:16:39,000 --> 00:16:43,000
but a lot also doesn't again it
feels like such A massive blind

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00:16:43,000 --> 00:16:45,500
spot.
People don't do their work on

316
00:16:45,500 --> 00:16:49,000
their mobile devices on the
mobile devices shocky.

317
00:16:50,100 --> 00:16:53,500
They do work on computers and
then do such as well on those

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00:16:53,500 --> 00:16:57,100
same machines.
Yes, which is huge for B2B,

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00:16:57,100 --> 00:16:58,800
especially right.
You're not going to start

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00:16:59,100 --> 00:17:02,900
looking for a, you know, like
watching, call it business

321
00:17:02,900 --> 00:17:06,200
partners, and business tools,
and these kind of stuff.

322
00:17:06,500 --> 00:17:11,300
Yeah, maybe some on mobile but a
lot is much better to be tested

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00:17:11,300 --> 00:17:14,000
on desktop.
Julian goes on to question five,

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00:17:14,000 --> 00:17:17,700
same business messages.
Also was also discussed where

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00:17:17,700 --> 00:17:21,700
searches can initiate, a text
chat right from an ad.

326
00:17:21,900 --> 00:17:24,099
What are your thoughts on this
feature greed?

327
00:17:24,099 --> 00:17:27,200
Google's resources on business
messages hair?

328
00:17:27,200 --> 00:17:28,700
I will be sharing that link as
well.

329
00:17:28,700 --> 00:17:32,500
Loads of links to share Melissa
goes business messages, feels

330
00:17:32,500 --> 00:17:36,600
like a flat-out copy of LinkedIn
conversation ads which for us

331
00:17:36,600 --> 00:17:40,100
have had very limited success.
The B2B space is too complex to

332
00:17:40,100 --> 00:17:44,700
take place over these types.
Of chats chats due to response

333
00:17:44,700 --> 00:17:47,700
to questions by saying.
The idea of being able to start

334
00:17:47,700 --> 00:17:50,500
a chat from an ad or business
listing is intriguing.

335
00:17:50,500 --> 00:17:53,800
I have to wonder about the
feasibility for businesses to

336
00:17:53,800 --> 00:17:56,100
respond to them in
instantaneously.

337
00:17:56,300 --> 00:17:58,800
Younger users won't call to ask
a question.

338
00:17:59,100 --> 00:18:02,500
So you need a text system to
reply and then Ashton clock

339
00:18:02,500 --> 00:18:04,800
response to question.
Forcing kind of echoing what

340
00:18:04,800 --> 00:18:07,200
others have said.
Mobile optimization is obviously

341
00:18:07,200 --> 00:18:11,100
important, but not every search
happens on mobile especially for

342
00:18:11,100 --> 00:18:14,200
B2B all eat.
Said, ignoring desktop seems

343
00:18:14,200 --> 00:18:17,900
like a missed opportunity, he
continues also, maybe I'm trying

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00:18:17,900 --> 00:18:20,000
to give them some benefit of the
doubt.

345
00:18:20,000 --> 00:18:24,300
I wonder if Google uses mobile
as kind of a first testing

346
00:18:24,300 --> 00:18:27,900
ground before rolling new
features out to get desktop.

347
00:18:27,900 --> 00:18:32,100
I do I believe that as well I
do, I'm inclined to agree on

348
00:18:32,100 --> 00:18:34,300
that.
So yeah, let's hope that there's

349
00:18:34,300 --> 00:18:36,100
some of these things that they
are actually going to roll out

350
00:18:36,300 --> 00:18:39,500
to desktop that they only
started on mobile responsive

351
00:18:39,500 --> 00:18:42,000
Melissa, where she said that
business medicine.

352
00:18:42,200 --> 00:18:44,800
Feels like a flat-out copy of
LinkedIn conversations.

353
00:18:44,800 --> 00:18:48,200
B2B space is too complex to take
place over these types of

354
00:18:48,200 --> 00:18:50,600
charts.
Julie goes even the businesses

355
00:18:50,800 --> 00:18:53,800
even for businesses where it
seems like an easy fit.

356
00:18:54,000 --> 00:18:57,000
How does it work on a practical
level a restaurant or local

357
00:18:57,000 --> 00:19:01,300
store, who is answering the
texting inquiries in real time?

358
00:19:01,500 --> 00:19:04,600
Can you set a schedule for when
business messages are available

359
00:19:04,600 --> 00:19:07,700
to that seems key.
Melissa goes, I was assuming

360
00:19:07,700 --> 00:19:11,500
some of the responses where
pre-programmed or automated, I

361
00:19:11,500 --> 00:19:14,000
don't know.
Know who is going to be able to

362
00:19:14,000 --> 00:19:17,200
answer these chats in real time?
Yeah, Julie goes.

363
00:19:17,200 --> 00:19:20,200
That would make sense, but it's
Google providing that technology

364
00:19:20,200 --> 00:19:23,300
or does the biz need a third
party tool to handle this type

365
00:19:23,300 --> 00:19:27,000
of chat inquiry.
This will matter to for adoption

366
00:19:27,000 --> 00:19:30,300
or use for many, many businesses
or they now have to hire a

367
00:19:30,308 --> 00:19:33,600
special person specifically.
Just for that, you know,

368
00:19:33,600 --> 00:19:36,500
additional support person,
Melissa goes for LinkedIn

369
00:19:36,500 --> 00:19:39,000
conversations.
It's built into the LinkedIn

370
00:19:39,000 --> 00:19:42,000
technology but it's convoluted
to set up.

371
00:19:42,200 --> 00:19:46,400
That's partly why it has limited
use and Drug Crews response.

372
00:19:46,400 --> 00:19:48,600
Do you think linkedin's recent
ad format?

373
00:19:48,600 --> 00:19:53,400
Might be closer to a B2B
marketers want AKA document ads

374
00:19:53,700 --> 00:19:55,100
and we will go to what I believe
is.

375
00:19:55,100 --> 00:19:57,800
The last question.
Question 6, where Julie goes, is

376
00:19:57,800 --> 00:20:00,800
there something that you were
hoping would be talked about?

377
00:20:01,100 --> 00:20:04,600
That was not discussed at a
search on 22.

378
00:20:05,100 --> 00:20:08,000
I do not sure whether there are
any answers of why expectations

379
00:20:08,000 --> 00:20:10,700
were a was a brand new event
that even realize what's

380
00:20:10,700 --> 00:20:13,300
happening until a genie.
Brought it to my attention.

381
00:20:13,400 --> 00:20:16,600
Daniel Rowdy, those response to
question, five saying, I've used

382
00:20:16,600 --> 00:20:19,300
these for some car supplies and
it was pretty good.

383
00:20:19,300 --> 00:20:22,500
This is pretty much a copy from
LinkedIn and Facebook.

384
00:20:22,600 --> 00:20:26,200
It makes sense for Google, the
end of the day sending traffic

385
00:20:26,200 --> 00:20:29,900
to site means Google loses
visibility and has gaps in

386
00:20:29,900 --> 00:20:32,500
tracking.
They don't want that.

387
00:20:32,800 --> 00:20:34,900
And then we have Ashton clock,
respondents question five.

388
00:20:34,900 --> 00:20:38,900
Same in theory, I think it's a
good idea and worth testing in

389
00:20:38,900 --> 00:20:41,500
practice though.
I'm not sure how many use cases

390
00:20:41,500 --> 00:20:43,800
they are.
For this in BC Bo D Jan.

391
00:20:44,200 --> 00:20:47,500
I also don't know if many
businesses will be able to set

392
00:20:47,500 --> 00:20:51,200
it up and monitors so they
actually respond to people

393
00:20:51,200 --> 00:20:52,800
quickly.
They're going to need to hire a

394
00:20:52,800 --> 00:20:56,300
new person for that I believe to
question answer.

395
00:20:56,300 --> 00:20:59,400
Question 6 Julie and Melissa.
Take the lead on this Julie goes

396
00:20:59,400 --> 00:21:02,800
my intent.
My eternal hope for B2B was once

397
00:21:02,800 --> 00:21:06,100
again not realized maybe at next
year's Google marketing live.

398
00:21:06,100 --> 00:21:09,400
Hey a girl can dream.
I'm Melissa pretty much mirrors.

399
00:21:09,400 --> 00:21:12,700
The answer anything for B2B.
Ha ha don't Megan response to

400
00:21:12,700 --> 00:21:15,600
question for saying remember
when everyone thought tablets

401
00:21:15,600 --> 00:21:17,500
where the wave of the future,
huh?

402
00:21:17,900 --> 00:21:19,900
Yeah not really majorly for
search.

403
00:21:19,900 --> 00:21:22,300
I'd say John Keegan old then
response to question five

404
00:21:22,300 --> 00:21:23,600
saying.
This is actually an old

405
00:21:23,600 --> 00:21:26,700
extension that is being
resurrected.

406
00:21:26,700 --> 00:21:28,500
Really on paper.
Seems good.

407
00:21:28,700 --> 00:21:33,100
But was only ever good for
customer service and if they had

408
00:21:33,100 --> 00:21:37,600
specifically someone I'd say he
also responds to question 6 in y

409
00:21:37,600 --> 00:21:39,700
p.
Max is so difficult to work with

410
00:21:39,700 --> 00:21:42,000
and how they will make it more
transparent.

411
00:21:42,200 --> 00:21:43,700
Aaron.
Hi, I'm making anything

412
00:21:43,700 --> 00:21:46,800
transparence from Google.
They just want to plead data

413
00:21:46,800 --> 00:21:49,700
privacy, guys.
Ashton clock response.

414
00:21:49,700 --> 00:21:52,800
Question 6 in would have been
nice to get some features or

415
00:21:52,800 --> 00:21:56,000
updates that were more impactful
for B2B lead generation or

416
00:21:56,000 --> 00:22:00,100
service companies, rather than
almost exclusively focusing on

417
00:22:00,100 --> 00:22:03,100
e-commerce shopping but I wasn't
holding my breath.

418
00:22:03,100 --> 00:22:06,400
For that lol.
Yeah, you'd be holding it for a

419
00:22:06,400 --> 00:22:08,700
long time and possibly passing
out.

420
00:22:09,100 --> 00:22:11,900
And on that note, we come to the
end of our chat.

421
00:22:12,100 --> 00:22:17,700
Oh, I've just seen all of us.
Wider giving releasing the

422
00:22:18,100 --> 00:22:20,800
article, I put together world.
I answered some questions and

423
00:22:20,800 --> 00:22:24,000
they have then written an
article about it so that's why

424
00:22:24,000 --> 00:22:26,400
there will be a follow them.
You see?

425
00:22:26,700 --> 00:22:30,700
So talk mentions about the tips
I give about.

426
00:22:30,700 --> 00:22:34,200
Yeah, being at Brighton SEO and
how to enjoy it, network network

427
00:22:34,200 --> 00:22:35,700
network network.
I'm going to bring business

428
00:22:35,700 --> 00:22:39,300
cards tomorrow so that you guys
do not have a chance to forget

429
00:22:39,300 --> 00:22:41,400
me or with the things that I'm
working on.

430
00:22:42,100 --> 00:22:45,300
Side.
My nine-to-five eminent on that,

431
00:22:45,300 --> 00:22:47,800
wonderful note.
I hope you've taken some great

432
00:22:47,800 --> 00:22:49,300
takeaways.
Yeah.

433
00:22:49,300 --> 00:22:52,900
If you are have, if you have any
more questions or you want to

434
00:22:52,900 --> 00:22:55,400
chat more about this topic, I'm
sure on Thursday, there's going

435
00:22:55,400 --> 00:22:57,800
to be a Twitter spaces chat.
Yes, I'm looking at that tweet

436
00:22:57,800 --> 00:23:03,000
right now on Friday.
Oh, not on Thursday, Friday is

437
00:23:03,000 --> 00:23:07,000
going to be the Twitter spaces.
Chat is going, so October, 7th,

438
00:23:07,000 --> 00:23:10,300
Friday, 12, p.m. eastern time
that's going to be 5 p.m.

439
00:23:10,400 --> 00:23:11,700
UK time.
So, yeah.

440
00:23:11,700 --> 00:23:14,200
Joy.
Join Julie on Friday for the

441
00:23:14,200 --> 00:23:17,500
Twitter spaces chatted want to
chat more about, you know, this

442
00:23:17,500 --> 00:23:21,500
Google search on 2022 if you
have any questions or any

443
00:23:21,500 --> 00:23:24,200
objections about anything.
I've said or Corrections of

444
00:23:24,200 --> 00:23:27,200
stuff that I've said please find
me on Twitter.

445
00:23:27,200 --> 00:23:30,700
My handles are my handle is I am
at the marketing.

446
00:23:30,700 --> 00:23:34,900
I knew I'm open to feedback and
yeah to discuss any of these

447
00:23:34,900 --> 00:23:38,100
topics I've shared.
It will also be great for all my

448
00:23:38,100 --> 00:23:40,500
long-standing and brand new
listeners to give the podcast a

449
00:23:40,508 --> 00:23:43,500
review.
So it would Be help for the

450
00:23:43,500 --> 00:23:46,100
growth strategy and to give an
indicator that.

451
00:23:46,100 --> 00:23:48,500
Yeah, this is worth listening
to.

452
00:23:48,800 --> 00:23:53,000
So if you go to link tree.com /p
P c-- chat underscore round up

453
00:23:53,000 --> 00:23:59,200
so that link2sd re e.com, /p P
c-- chat on the school ground

454
00:23:59,200 --> 00:24:02,300
up, it will give you the links
on where you can leave a rating

455
00:24:02,300 --> 00:24:04,500
or review on Spotify.
All you have to do is I give it

456
00:24:04,500 --> 00:24:09,400
a 4 or 5 hour or you know, out
of 5 if that's how you really

457
00:24:09,400 --> 00:24:11,800
feel.
I do not want to influence.

458
00:24:12,000 --> 00:24:14,800
Your views.
And also we've got the third

459
00:24:14,800 --> 00:24:20,000
PPC, live UK event coming up on
the 24th of November.

460
00:24:20,000 --> 00:24:23,900
Please be up or down your your
calendars, go buy a ticket now

461
00:24:23,900 --> 00:24:26,100
if you want it's only about 16
pounds.

462
00:24:26,700 --> 00:24:30,800
But yeah as you to get that good
to go out, go to PC life UK.com.

463
00:24:30,800 --> 00:24:33,800
I don't know why I keep going to
be clipped the bitly link.

464
00:24:33,800 --> 00:24:37,400
If you go to PC live at UK.com,
you'll see the link that will

465
00:24:37,400 --> 00:24:41,100
take you directly to where you
can buy a ticket.

466
00:24:41,300 --> 00:24:43,500
So yeah.
Yeah, finally remember for your

467
00:24:43,500 --> 00:24:45,600
campaigns and businesses to
Glide smoothly.

468
00:24:45,600 --> 00:24:48,300
There's a lot of hard work
needed beneath the surface so

469
00:24:48,600 --> 00:24:51,600
keep your swans kicking by and
speak to you next week.