EP219 - PPC for Lead Gen, What is working, What is not working

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Hello, and welcome to this
week's episode of the PPC, chat

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Roundup.
And today's episode, we have

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Julie taken us on another great
topic that we are going to be

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talking about PPC, for lead-gen,
what's working and what's not.

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And I think this is a really
nice one because you know

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everything can be focused on
e-commerce and you know, revenue

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and return an ad spend.
But sometimes a lot of the times

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lead gen is also an important
part of a journey and trying to,

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you know what?
That quality.

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Is and driving clicks.
The right clicks does going to

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lead to a quality, you know form
fill or quality person calling

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through, you know because the
actually the moment of actually

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generating the revenue cannot be
on the site.

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If for someone like myself who
also you know there's always

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trying to push for subscribers.
This kind of this kind of

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strategy is going to be really
great for me knowing that I like

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the best strategy for lead gen
because I have a newsletter and

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yeah I tried to do a lead gen
camp.

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Pain on Facebook especially
wonder why they were going to go

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into the territory of Facebook
because I wasn't able to join

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unfortunate because it was
back-to-back meetings earlier on

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today.
But anyway excited to hear what

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the experts have to say.
Because yeah, this is going to

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be brand new to me and it is, it
is going to be for you.

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So, yeah, hope you enjoy and
hope we enjoy together.

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Hello and a warm, welcome to
this episode of the PPC chat

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round up a podcast where I round
up the Twitter discussion that

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happens on Tuesdays at 5 p.m.
GMT or 5 p.m.

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BST at the moment.
The British summer time.

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Yeah, I'm your host annual.
And I'm recording from my lovely

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Studio here in London UK.
And I use this platform to

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share, not just expert, but also
my tidy has and considered best

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practices about paid media and
the direction, the digital

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industry is going in.
The direction is ever evolving

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to update by Google per month.
Something always to discuss.

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So yeah.
So if you want to get up to date

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with that.
If you want to keep up to date

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with my tips and tricks in the
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quotes and Snippets from our
previous episodes.

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So we have Julie bikini again
leading us on another great

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topic.
As I mentioned earlier on, we're

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going to be talking about PPC
for lead gen and yeah.

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What working?
What's not working?

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And also seeing the card types
of lead, Jen's going to be seen

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What our clients are working on,
whether how many of them are

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working on lead-gen, that's or
definitely going to decide who

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joins today and who's going to
be lacking.

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Before we get into the
questions.

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I'm going to mention like
Julie's, PSA, which is before we

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get to questions, this chat is
intended for PPC, Professionals

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of all levels.
So if you have something you

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want to share, please, do we are
a friendly and supportive

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Community.
Please don't be afraid to

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participate.
Lurkers and podcast listeners.

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Of course, of course, always
He's welcome to.

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Yes.
Thank you for joining us today.

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I'll quickly do a roll call of
you know who we haven't got

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Julie advice because yeah,
she--of course, she welcomes us

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and says hello to everybody.
Julie advice joins us, Lawrence

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chases.
Well as a mallee, Fowler Curt

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Hennig de as well and Diana
Alina as well.

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Joins us and Harrison Jay Happ
champs-elysees went to and

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Chantal a Ashton Clark, one of
my new favorites are meaner

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Farid and love to see how
because she's part of our women

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in PPC group, and for all the
women listening on this podcast,

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please join our women in PPC
slack if you want to know how

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just DM me, I would be happy to
share that link with you as low

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as well as Glenn Smith Lake
smartly joining us today as

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well.
So yeah, let's get into question

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one.
Julie asks if you are doing PPC

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for lead-gen for what industry
or Industries are you currently

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advertising?
Yeah we then have a card

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hanniger responding to in
currently Lon.

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Just Industries property
management and yeah Molly goes

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this chat Is My Jam.
She does Health Services HVAC

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trauma scene, clean-up, dumpster
rental, window-washing dentists

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and Coring and drilling Concrete
Plus more.

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I can't immediately recall.
Those are some very like random

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out there Industries.
I glove are in this chant

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because you realize how many
Industries and how many loads of

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different kind of local
companies and local.

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Businesses will need paid search
and its really nice to see the

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kind of local services that also
used paid search because why not

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their customers on Google Diana.
Lee knows will response question

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one saying I currently do
in-house PPC for a SAS Julie

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goes education.
And what I'll put under the

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umbrella of Business Services on
my lead gen clients.

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Right now, Julie advice goes not
much at all.

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We track rebate, forms likely,
Jen, but it's not used in the

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same way.
And Lead would be put into CRM

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and acted on.
She continues in the past.

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I've used it for travel
Harrison, Jay.

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Happ responsive, I'm currently
doing lead-gen.

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Work in healthcare Finance,
construction, B2B software,

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landscaping, and Commercial
Furniture.

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Just realized.
I'm all over the place.

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Yes, you are America's best way
to be a bit more recession,

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pandemic world, and world event
proof.

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That's a great Point.
Harrison goes, I worked for an

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agency.
That was overwhelming.

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Real estate prior.
To 2007-2008.

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They almost got wiped out when
the economy crashed?

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Yes.
So, don't put all your eggs in

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one industry basket.
I think is what they're trying

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to say, which I totally agree
with.

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Lawrence Chase goes, yes,
medical is my biggest one.

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But also travel Auto and
property malygos.

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Hello, personalized advertising
in health care policy?

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Yes, Lawrence girls.
And whether hospital or even

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Dental, there are lots of rules.
A lot of Veterinary companies

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are also very Active about
privacy even without the same

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rules and they act and clock as
well.

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Response saying, currently
managing clients across a pretty

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wide range of Industries,
including Financial Services

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construction, real estate and
commercial food and beverage,

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Sean, any response, A Little Bit
of Everything, Medical cause

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conferences, medical calls, and
conferences.

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I need to have a chat about the
conference's one.

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I am going to be listening to
this chat, very intently,

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especially with Sean's answer.
Has Miley read.

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I read that as one thing Medical
Care conferences.

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So ambulance events, no Sean
goes strictly, ambulance and

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help mobile conferences.
Very nice, very nice indeed.

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I remain a response in
technology industry, providing

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business tech services, and
solutions like application,

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development, security,
intelligent, automation, Etc.

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We are now diving into account
based marketing and need to

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generate lead based on ABM.
Strategy.

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Glen response to question once
and currently technology and be

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to be manufactured goods.
Julie then takes us on to

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question 2 saying, which
advertising platforms are you

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currently using for your lead
gen PPC, does it vary At All by

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industry performance?
On the platforms will be the

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next question.
Roscoe's, our Max spent is with

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Google but we are spreading out
on almost all channels.

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Glenn response saying LinkedIn
is a platform that's common to

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all, but one of our clients in
past there's always Has been a

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bit of Twitter Cora for lead gen
Coral.

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Yeah.
Nice I've heard really good

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things about Korra for B2B.
Yeah, Jay goes, I sometimes feel

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like Korra is some kind of weird
best-kept, CPC secret.

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If you want to reach the people
who bring the options to the

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people who make the decisions
Cora should be in your mix.

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You want to reach the people who
bring the options to the people

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who make the decisions Cora
should be in your mix, shouts

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out to JD Potter for getting me
into Coral.

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Yeah, JT Is to be like a proper
one of the account, managers at

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quora, and he's talked about the
best ways to do it.

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So, yeah, I'm sure he still has
some tips as well.

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So, yeah, we have then.
Oh, yeah, we've given you a

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question to.
So, if you're Logan, then

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response to question one saying
to SAS a flooring company on a

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solicitor, but mainly SAS, Julia
voice response to question 2 as

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well only, of course, mainly
Google, Microsoft metal,

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properties, and lots of
awareness media.

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Cloud goes, do you personally
work on On all those platforms

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or is that what your team works
on and delivers goes?

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Yeah, what a great question.
My team works on these but I'm

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in there quite a bit.
I do leave the TV and billboard

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buying so, the experts though
card goes.

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Interesting.
Yeah.

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And Julia goes there's too many
programs for me to do everything

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but I do.
I do need to keep my platform

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knowledge up.
Delegation is a skillet short is

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cut goes.
I always find it.

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Good to know, at least a bit
about other platforms even

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offline gives fantastic.
Text delegation is indeed a

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skill Universe goes, right?
Very helpful to know that The

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Tick-Tock Pinterest LinkedIn
platform looks like, even if

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you're mainly in a different
medium and then we have Curt

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Hennig a respondents question to
saying, good old Google ads,

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Microsoft ads.
I'll throw in YouTube as well

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even though it's part of the
Google app platform.

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And then we have fashion clock
responded, to question to say,

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mainly using Google ads with
some Microsoft advertising and

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Linkedin ads mixed in as well,
doesn't vary as much.

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By industry, always down to test
a new platform, but mostly

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depends on if the client has
enough budget and it's in our

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scope of work Julius well, so
response to question 2, saying,

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I'm heavily in Google ads with
some Microsoft ads at the

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moment, always working to expand
being talking LinkedIn, Twitter

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and Cora for a while.
But getting green light is slow

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right now.
Oh yeah.

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Microsoft ads.
How soon I forget, Julie, go.

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Sadly, that could probably be
there.

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Hag lighthouse in I forget Lord
calling in everybody glamorous.

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Phones are made a response in
Google search and Linkedin the

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Diana Elena response.
I do advertise on Google ads

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where most of the budget is
spent followed by LinkedIn.

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Instagram pic Bing Pinterest,
Twitter Tick-Tock and capped era

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in the recent past we also used
to advertise on quora and Reddit

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but due to low performance we
decided to pose ads Harrison

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goes 0 cap.
Interesting, do you see results

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there?
I've never tried that, but I do

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have a client in the software
World down ago.

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We invest very few dollars.
Have dust volume of leads is low

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as well but depending on the
month we see up to 10 trials

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hair at decent cost, you can
give it a try and also start

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slow and see how that goes for
your brand.

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So figures agreed.
We see low volumes that we

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aren't spending a huge amount so
we can't complain too much.

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There seems to be more
Competition on the recently

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though and Reserve prices have
increased so CPA is steadily

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Rising.
That sounds interesting.

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I might have to do that and I
malygos we are response question

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to saying Google ads with a hit
of Microsoft ads.

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In terms of non-paid, there's a
lot of push for SEO and content

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as well.
Lawrence taste response saying

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Omni for life, under in response
to question 2, there is no one

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channel really anymore.
We try and test them all and put

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the dough.
Dollars where we see the best

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returns LinkedIn, Google,
Microsoft and meta.

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All the big ones though.
Roscoe's, if you don't test and

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are not agile and Nimble, you
are done and dusted in this

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industry, change and learning
other only constants that we

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have.
And we have yeah, malagant

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continue Hans question to saying
generally, do not do other

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platforms with my clients,
especially not matter with the

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budget or Industries.
I work with Sheila on early

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response to question twos.
As I say, I am excited for his

227
00:12:21,900 --> 00:12:24,400
answer.
Considering he does events

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00:12:24,400 --> 00:12:27,500
varies by industries by have
campaigned on Google Bing

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00:12:27,500 --> 00:12:30,700
YouTube, LinkedIn, and Facebook,
I'm thinking of doing some

230
00:12:30,700 --> 00:12:34,500
boosting campaigns for my
conference and they are boosting

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00:12:34,500 --> 00:12:37,500
like the events got.
So yeah, that I've pushed it up,

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Jude 20, September 29th.
We've got the next event at the

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00:12:41,108 --> 00:12:44,900
shot, the tallest building in
London, 15 pounds of tickets.

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00:12:44,900 --> 00:12:48,000
The cheapest you will find for
any event.

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00:12:48,000 --> 00:12:52,800
Anyway, I digress.
We then have Circle again

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00:12:52,800 --> 00:12:55,000
responding to question 2 saying
for SAS clients.

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00:12:55,000 --> 00:12:57,300
It's usually both Google and
Microsoft.

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It's a specific platform such as
capture and G2 added to my mix

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00:13:02,000 --> 00:13:07,000
to trust, which it who is the
CEO of victress agency based out

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00:13:07,000 --> 00:13:11,200
in Sheffield who are sponsoring
PVC live UK for the second event

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00:13:11,200 --> 00:13:12,700
at the show.
I'm so excited.

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00:13:12,800 --> 00:13:14,000
She goes.
Yeah, yeah.

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00:13:14,000 --> 00:13:18,200
So if he goes M, also covers
LinkedIn for a lot of our SAS

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00:13:18,200 --> 00:13:22,100
client to save and continue For
our nonce, ask lines.

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00:13:22,100 --> 00:13:26,500
They mainly stick to Google ads
and Facebook and then Rush then

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00:13:26,500 --> 00:13:27,800
goes on to answer, question
Tuesday.

247
00:13:27,800 --> 00:13:32,100
And our Max band is with Google
but we are spread out on almost

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00:13:32,100 --> 00:13:34,800
all channels.
Then Julie takes us on to

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00:13:34,800 --> 00:13:37,700
question 3 saying, which
platforms are having the most

250
00:13:37,700 --> 00:13:41,600
success for your lead gen PPC.
Efforts currently Is this

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00:13:41,600 --> 00:13:45,600
different from where you have
found success in the past.

252
00:13:45,900 --> 00:13:49,100
I mean a response always been
Google search when compared to

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00:13:49,100 --> 00:13:52,000
LinkedIn but this Does not mean
Google ads.

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00:13:52,000 --> 00:13:55,400
Does a good job for B2B
advertisers LinkedIn.

255
00:13:55,400 --> 00:13:59,700
Needs to be needs to up its game
by positioning the platform as a

256
00:13:59,700 --> 00:14:02,900
problem.
Solver for B2B pain points than

257
00:14:02,900 --> 00:14:05,400
just hiring a recruiting Julie
response.

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00:14:05,400 --> 00:14:09,300
We have talked about, we have
talked before about how much

259
00:14:09,300 --> 00:14:12,600
opportunity opportunity, there
is for LinkedIn and then

260
00:14:12,600 --> 00:14:16,600
continue to very slow rolling.
Slowly rolling things out.

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00:14:16,600 --> 00:14:19,500
It's a bit baffling.
I mean it goes.

262
00:14:19,500 --> 00:14:22,500
I know when I talk to Family and
friends, who are decision makers

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00:14:22,500 --> 00:14:26,400
in B2B space, they go to Google
to find solutions to their be

264
00:14:26,400 --> 00:14:29,000
any problems.
The perception is your high on

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00:14:29,000 --> 00:14:31,200
LinkedIn.
That platform should become

266
00:14:31,200 --> 00:14:35,000
perfect for B2B because because
of the Sue relevant information

267
00:14:35,400 --> 00:14:38,700
on the company.
And we have digital Sam.

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00:14:38,700 --> 00:14:43,500
I am responding to question 2
saying really runs the gamut

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00:14:43,500 --> 00:14:47,300
primarily Google search and
Linkedin, but I had a ton of

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00:14:47,300 --> 00:14:50,100
success recently with metal lead
forms.

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00:14:50,100 --> 00:14:52,500
Go figure.
Figure in the Health Care Plus

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00:14:52,500 --> 00:14:55,500
recruiting space Metal.
He's forms.

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00:14:55,500 --> 00:14:58,500
How interesting a malygos how's
the quality of those leads?

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00:14:58,500 --> 00:15:01,800
I remember a few years ago, they
were just total crap.

275
00:15:01,900 --> 00:15:05,500
So I'm goes roughly 3 and 10 are
qualified but we're averaging a

276
00:15:05,500 --> 00:15:09,900
CPL of around 18 dollars over
the past two months.

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00:15:10,200 --> 00:15:14,800
So a CP quality, lead of $54 is
very reasonable.

278
00:15:14,800 --> 00:15:19,500
Just more legwork on the clients
and in terms of Outreach, he

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00:15:19,500 --> 00:15:22,600
continues of the I do we
schedule interviews with one

280
00:15:22,600 --> 00:15:25,900
plus we hire one in five of the
scheduled interviews.

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00:15:25,900 --> 00:15:29,000
So we're looking at a cost per
hire of nine hundred and four

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00:15:29,200 --> 00:15:33,000
dollars, which is one-tenth the
recruiter or agency fee.

283
00:15:33,300 --> 00:15:36,300
We'd pay.
That's a way to look at it

284
00:15:36,300 --> 00:15:39,600
relative, it's all about
relative to what else you'd pay

285
00:15:39,600 --> 00:15:43,200
out there and compared to what
you'd pay for a recruiter?

286
00:15:43,200 --> 00:15:45,700
Yeah, that is a very good cost
per hire.

287
00:15:46,200 --> 00:15:48,200
And then, we have a mallee
responded to question three

288
00:15:48,200 --> 00:15:50,400
saying, depending on your
definition of success go.

289
00:15:50,600 --> 00:15:53,600
Google search, if we are looking
at least quality and volume,

290
00:15:53,600 --> 00:15:56,900
although I found across the
board with Target CPA.

291
00:15:56,900 --> 00:16:01,100
These days, my cpcs are becoming
almost unmanageable.

292
00:16:01,100 --> 00:16:05,800
So I've gone back to Max clicks
on occasion with hot weather and

293
00:16:05,800 --> 00:16:07,100
have Rush responding to
question.

294
00:16:07,100 --> 00:16:10,400
Three, seen success has a very
different definition for us.

295
00:16:10,700 --> 00:16:15,200
Our success may not be a success
for our platforms and may not

296
00:16:15,200 --> 00:16:18,800
translate to success.
For our users, we have positive

297
00:16:18,800 --> 00:16:22,600
reviews and experiences.
People come from such and

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00:16:22,600 --> 00:16:26,500
targeted, look-alike, social or
display audiences.

299
00:16:27,100 --> 00:16:29,400
And then, we have shown earlier
responding to question. 3

300
00:16:29,400 --> 00:16:32,100
saying, Google being a LinkedIn.
Depends on ad.

301
00:16:32,100 --> 00:16:36,600
Type leads ads, have been good
recently, typically do the best

302
00:16:36,600 --> 00:16:40,400
in terms of CPA, but Google
always has the upper hand.

303
00:16:40,400 --> 00:16:44,600
In terms of volume Facebook has
been terrible recently.

304
00:16:44,600 --> 00:16:47,300
I don't want to hear that.
I feel it's the was going to be

305
00:16:47,300 --> 00:16:50,500
my easy go to.
But yeah maybe not you device.

306
00:16:50,600 --> 00:16:54,700
Wants to question a three going
such as definitely it for us.

307
00:16:54,700 --> 00:16:58,800
But again, awareness media will
get people searching outside of

308
00:16:58,800 --> 00:17:02,500
Google and Microsoft.
Twitter does quite well for B2B

309
00:17:02,500 --> 00:17:07,099
leads and Instagram did very
well in terms of travel leads.

310
00:17:07,099 --> 00:17:10,300
Interesting, so if it goes on to
answer question 3, as well as in

311
00:17:10,300 --> 00:17:12,200
Google, has always been the best
converter.

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00:17:12,200 --> 00:17:16,099
But Microsoft has been quickly,
gaining much more traction over

313
00:17:16,099 --> 00:17:19,900
the past six to eight months.
I'm glad to see this shift for

314
00:17:19,900 --> 00:17:24,400
our As the conversions are
typically much cheaper and have

315
00:17:24,400 --> 00:17:28,500
a higher lead to sail rate, Curt
Hennig a response to question.

316
00:17:28,500 --> 00:17:32,800
Three seeing Google ads as it's
the quickest and most efficient

317
00:17:32,800 --> 00:17:37,300
to scale with multi-location.
Lead generation, Ashton clogged

318
00:17:37,300 --> 00:17:40,000
response, question 3, as well as
in Google ads has consistently

319
00:17:40,000 --> 00:17:43,500
been the top performer for
several years now, Microsoft has

320
00:17:43,500 --> 00:17:47,400
done well to especially in terms
of CPA because it's generally

321
00:17:47,400 --> 00:17:50,400
generally less expensive than
Google LinkedIn.

322
00:17:50,500 --> 00:17:54,000
Is a mixed bag, but remarketing
has been best.

323
00:17:54,000 --> 00:17:56,000
Interesting, there is Chase
response.

324
00:17:56,000 --> 00:17:59,600
Question 3 seeing very tough
one, as it seems to vary quite a

325
00:17:59,600 --> 00:18:03,500
bit with the right creative, it
really can be any platform.

326
00:18:03,800 --> 00:18:07,100
Google still has the best.
The if you are looking for

327
00:18:07,100 --> 00:18:10,400
Volume Plus quality of leads,
the other platforms, just kind

328
00:18:10,400 --> 00:18:15,100
of skill like Google can today
and then yeah IM Aly response to

329
00:18:15,100 --> 00:18:18,200
question 3, seeing lots of my
clients offer emergency

330
00:18:18,200 --> 00:18:21,700
services.
So part of the Is getting people

331
00:18:21,700 --> 00:18:25,300
to know who they want to call in
an emergency before the

332
00:18:25,300 --> 00:18:30,700
emergency while capturing others
during their emergent search.

333
00:18:30,700 --> 00:18:33,900
And then we have Harrison Jap
responding to Jay Happ even

334
00:18:34,100 --> 00:18:36,400
responding to question three
saying, most of the success I'm

335
00:18:36,400 --> 00:18:39,500
seen in lead-gen right now is on
Google ads.

336
00:18:39,500 --> 00:18:43,300
The other platforms work well
here and there, but most don't

337
00:18:43,300 --> 00:18:47,500
hold up against Google ants.
And we have Julie responded to

338
00:18:47,500 --> 00:18:50,400
question 3 as well as in Google
ads has been a bit all over.

339
00:18:50,500 --> 00:18:52,200
The place for the lead gen
accounts.

340
00:18:52,200 --> 00:18:56,100
I work on over the past year.
It has the most volume, so it

341
00:18:56,100 --> 00:19:00,300
ends up being the top source of
PPC leads, Microsoft when it

342
00:19:00,300 --> 00:19:04,200
hits is great too when it hits,
if it hits a.

343
00:19:04,200 --> 00:19:07,900
Yeah, that's always the question
of their Diana than response to

344
00:19:07,900 --> 00:19:11,600
question 3, saying I see the
most success referring to leads

345
00:19:11,600 --> 00:19:15,600
generated and cost per leads on
Google ads more specifically on

346
00:19:15,600 --> 00:19:19,200
display and Discovery
remarketing search even on

347
00:19:19,200 --> 00:19:23,000
performance Max.
The least on video and we have

348
00:19:23,000 --> 00:19:25,500
another answer to question.
Three from Julie going worth

349
00:19:25,500 --> 00:19:28,700
mentioning here, that search
Google and Microsoft are

350
00:19:28,700 --> 00:19:33,000
capturing demand people only see
search ads, when they sensually

351
00:19:33,000 --> 00:19:37,000
ask for them, other networks
networks, not same Dynamic.

352
00:19:37,000 --> 00:19:40,900
So criteria should be different
in terms of success.

353
00:19:40,900 --> 00:19:42,900
Absolutely true.
That's a good way of putting it.

354
00:19:42,900 --> 00:19:46,200
So, if you're looking goes, if I
have a one dollar for every time

355
00:19:46,200 --> 00:19:50,000
I had to remind the clients do
this again worth mentioning

356
00:19:50,000 --> 00:19:53,700
here, that's Search are
capturing demand people only see

357
00:19:53,700 --> 00:19:57,900
search ads when they essentially
ask a for them so it's needs to

358
00:19:57,900 --> 00:20:01,200
be something that they already
searching for but so basically

359
00:20:01,200 --> 00:20:04,100
paid search does not create
demand.

360
00:20:04,400 --> 00:20:07,400
Dinah continues another on to
question 3, saying next, best

361
00:20:07,400 --> 00:20:10,700
performing channel for our SAS
is Instagram in the past,

362
00:20:10,700 --> 00:20:12,900
remarketing on this platform,
rocked for us.

363
00:20:13,200 --> 00:20:16,100
Now we barely see the same
performance but we have to get

364
00:20:16,100 --> 00:20:19,400
good performance there on very
static ads and unreal with

365
00:20:19,400 --> 00:20:22,300
interest related.
Getting she continues.

366
00:20:22,300 --> 00:20:26,300
LinkedIn also performs great for
us, especially on retargeting,

367
00:20:26,300 --> 00:20:30,000
and for Gathering leads on the
fourth and fifth place, our

368
00:20:30,000 --> 00:20:32,600
Bing.
And surprisingly or not

369
00:20:32,600 --> 00:20:35,700
Pinterest, Julie goes, we could
have a whole chat about the

370
00:20:35,700 --> 00:20:38,300
Myriad of ways.
How clients dropped the ball

371
00:20:38,500 --> 00:20:41,100
with their leads?
And this is yeah, when Julie

372
00:20:41,100 --> 00:20:43,900
invited said, hey teen, do we
likely Jan ads with the form?

373
00:20:43,900 --> 00:20:48,400
Built-in, are we all using
Salesforce or is it low enough

374
00:20:48,400 --> 00:20:50,400
volume that we just manually
pull the forms out?

375
00:20:50,500 --> 00:20:53,500
Out of the platform regularly
malygos, I don't like them

376
00:20:53,500 --> 00:20:56,800
because my clients generally
generally don't do the legwork

377
00:20:56,800 --> 00:21:00,200
on the other side to answer them
fast enough to make them convert

378
00:21:00,200 --> 00:21:03,500
and then you actually goes how
many times declined to drop the

379
00:21:03,500 --> 00:21:04,900
ball.
Am I goes?

380
00:21:04,900 --> 00:21:08,300
And yet when leads drop it,
somehow always ppc's fault.

381
00:21:08,300 --> 00:21:11,300
I said to a client the other day
how do you know it is?

382
00:21:11,300 --> 00:21:14,200
These leads that are lower
quality and they couldn't answer

383
00:21:14,200 --> 00:21:16,700
because they don't know for
sure.

384
00:21:16,900 --> 00:21:20,100
Delivers girls have I got a
program for you will pour a

385
00:21:20,100 --> 00:21:22,100
drink.
One day and I'll take you

386
00:21:22,100 --> 00:21:24,100
through it.
We need to have that on a woman.

387
00:21:24,100 --> 00:21:27,000
In people see chat.
Anyway, civilian goes, there is

388
00:21:27,000 --> 00:21:30,900
a massive problem for us, but we
do try and work with our clients

389
00:21:30,900 --> 00:21:35,400
to have them fed back on lead to
sail rates week on week.

390
00:21:35,400 --> 00:21:38,200
There's much room for
improvement Heather but it's a

391
00:21:38,200 --> 00:21:41,300
tricky one.
When you're not in house Miley

392
00:21:41,300 --> 00:21:44,500
goes in this case, I don't even
know that it's dropping the ball

393
00:21:44,500 --> 00:21:47,200
for me because they are
typically small business owners

394
00:21:47,200 --> 00:21:50,300
without a sales team out in the
field.

395
00:21:50,500 --> 00:21:54,000
And so yeah continue
conversation goes there but that

396
00:21:54,000 --> 00:21:56,700
is a bit of a tangent Army
nothing answers question, 3

397
00:21:56,700 --> 00:22:00,200
saying always been Google search
when compared to LinkedIn, but

398
00:22:00,200 --> 00:22:03,000
this does not mean Google as
does a good job for B2B

399
00:22:03,000 --> 00:22:06,100
advertisers LinkedIn.
Needs to up its game by

400
00:22:06,100 --> 00:22:08,000
positioning the platform as a
problem.

401
00:22:08,000 --> 00:22:13,100
Solver for B2B pain points than
just hiring and recruiting.

402
00:22:13,100 --> 00:22:14,200
Yes.
So yes sir.

403
00:22:14,200 --> 00:22:16,300
That's a repeated answer worth
mentioning.

404
00:22:16,600 --> 00:22:20,300
I'm not going to repeat the
replies to that and we then

405
00:22:20,500 --> 00:22:24,100
Julie take notes on to question.
Forcing, what is your biggest

406
00:22:24,100 --> 00:22:29,200
challenge in lead gen PPC?
Right now has it changed in the

407
00:22:29,200 --> 00:22:34,500
last six to 12 months and I'm
Ali goes one acronym, CPC Rush

408
00:22:34,500 --> 00:22:36,800
goes not a challenge as it is
constant.

409
00:22:36,800 --> 00:22:40,600
Pull and push that is the nature
of the job but sometimes people

410
00:22:40,600 --> 00:22:44,100
do not have the patience to let
time became mature.

411
00:22:44,100 --> 00:22:47,600
The lead is frustrating as hell,
and he continues.

412
00:22:47,600 --> 00:22:49,200
Don't even get me started on
those.

413
00:22:49,200 --> 00:22:51,800
Haha, that is a huge problem.
Problem, every morning, I wake

414
00:22:51,800 --> 00:22:55,700
up and lay in bed thinking, what
new hell got Unleashed on the

415
00:22:55,700 --> 00:22:58,000
marketer.
I mean a response in the long

416
00:22:58,000 --> 00:23:01,300
road from lead-gen to sales and
none of the app platforms.

417
00:23:01,300 --> 00:23:05,000
Cookie policy attribution,
zigzag customer journey, and

418
00:23:05,000 --> 00:23:09,000
Company CRM, segmentation and
proper tagging give credit to

419
00:23:09,000 --> 00:23:12,200
our hard work.
This has not changed in the last

420
00:23:12,300 --> 00:23:15,800
12 months. 12, we have been
managing responded.

421
00:23:15,800 --> 00:23:18,600
Question forcing lead quality
with the expansion of match

422
00:23:18,600 --> 00:23:22,300
types and smart bidding it An
ongoing challenge to ensure

423
00:23:22,500 --> 00:23:26,900
lead, quality remains High
correspond, same P Max, reading

424
00:23:26,900 --> 00:23:30,200
the performance, Max tea, leaves
and aroused question.

425
00:23:30,200 --> 00:23:34,300
For a cigar cigarette spawns,
the in its inability to get

426
00:23:34,300 --> 00:23:36,400
lead.
Nurturing data from the client

427
00:23:36,600 --> 00:23:39,800
or inability to understand how
leads are converted into sales

428
00:23:39,800 --> 00:23:43,100
and also lack of control on ADD
assets.

429
00:23:43,100 --> 00:23:45,800
It's frustrating when there's no
understanding of what

430
00:23:45,800 --> 00:23:47,800
combinations of our essays are
getting me.

431
00:23:47,800 --> 00:23:51,700
My results are essays.
Duty Goes On, Are such a data

432
00:23:51,700 --> 00:23:54,900
black hole.
Yeah, Google need to do better

433
00:23:54,900 --> 00:23:58,600
with that, delivers response,
conversion, volume, these hugely

434
00:23:58,600 --> 00:24:02,300
smart algorithms cannot deal
with less than 30 a month.

435
00:24:02,300 --> 00:24:05,400
That's not how leads work,
Julie, response to question,

436
00:24:05,400 --> 00:24:08,400
forcing Automation and machine
learning struggles with low

437
00:24:08,400 --> 00:24:13,000
conversion, volume campaigns or
account it just does yes.

438
00:24:13,000 --> 00:24:17,000
So much this Harrison goes as
well and then we have to feel

439
00:24:17,000 --> 00:24:19,400
again responded to question.
Forcing for SAS.

440
00:24:19,400 --> 00:24:22,500
I'd say to the anchor.
In competition while it's to be

441
00:24:22,500 --> 00:24:24,400
expected.
As the industry continues to

442
00:24:24,400 --> 00:24:28,600
grow rapidly clients who have
been advertising for a while

443
00:24:28,600 --> 00:24:33,200
struggle to be okay with the
increase in CPC and CPA and she

444
00:24:33,200 --> 00:24:36,300
continues, they wanted the good
old days back and see the

445
00:24:36,300 --> 00:24:40,000
increases as being issues with
the account or management and

446
00:24:40,000 --> 00:24:43,400
nothing to do with the entire
auction process or platform

447
00:24:43,400 --> 00:24:44,800
changes.
Julie goes.

448
00:24:44,800 --> 00:24:47,900
This is a great Point too.
I think clients sometimes just

449
00:24:47,900 --> 00:24:51,800
don't think that another brand.
Could be pushing heavily into

450
00:24:51,800 --> 00:24:54,700
search advertising.
For example, they can be quite

451
00:24:54,700 --> 00:24:58,100
rigid in their competitive
competition ideas.

452
00:24:58,400 --> 00:25:01,400
So if your response, absolutely,
especially when it comes to

453
00:25:01,400 --> 00:25:06,100
keeping up with the New Kids on
the Block Tony's re response,

454
00:25:06,100 --> 00:25:09,700
VC, VC, and their hockey stick
requirements for growth.

455
00:25:09,700 --> 00:25:12,800
Tend to over invest in ads
drives up prices.

456
00:25:13,100 --> 00:25:15,300
Slashed noise for the rest of
the market.

457
00:25:15,500 --> 00:25:20,200
Julie goes, we could do a whole
chat on that topic 2.

458
00:25:20,500 --> 00:25:22,600
So an area as well, goes down
response to question.

459
00:25:22,600 --> 00:25:27,300
Forcing cpcs they are up or seem
to be up on every platform.

460
00:25:27,300 --> 00:25:30,400
So clients are paying more for
every lead.

461
00:25:30,600 --> 00:25:33,200
Rush goes, what's your take on
volume versus quality, poor

462
00:25:33,200 --> 00:25:36,800
quality at lower CBC or good
quality at high CPC.

463
00:25:37,000 --> 00:25:40,000
Sean goes all about quality even
clients that only care about

464
00:25:40,000 --> 00:25:42,300
CPA.
I try to get them to take the

465
00:25:42,300 --> 00:25:45,900
quality side.
Under consideration, Roscoe's,

466
00:25:45,900 --> 00:25:48,600
quality and quantity are
quantity are such a delicate

467
00:25:48,600 --> 00:25:51,300
mix.
I never knew How crazy lead

468
00:25:51,300 --> 00:25:53,700
Jen's is until I got knee-deep
into it.

469
00:25:53,900 --> 00:25:56,200
Julie goes that is really the
root of it.

470
00:25:56,200 --> 00:25:59,000
All, finding a high volume of
quality.

471
00:25:59,000 --> 00:26:03,300
Leads way easier said than done,
I didn't think it can be done.

472
00:26:03,300 --> 00:26:05,600
Rush goes.
I didn't just get my salt and

473
00:26:05,600 --> 00:26:07,800
pepper.
Look, lead-gen, gave it to me.

474
00:26:07,800 --> 00:26:10,500
Might me trying to be funny.
Jesus Christ.

475
00:26:10,500 --> 00:26:13,900
I should stop trying to be funny
and we get to our last question

476
00:26:13,900 --> 00:26:16,200
of the day.
Julie asked takes us on to

477
00:26:16,200 --> 00:26:20,200
question five asking, have you
tried anything new lately, or

478
00:26:20,400 --> 00:26:23,500
You wanting to try anything new
for your lead gen.

479
00:26:23,800 --> 00:26:26,900
PPC accounts Diner response to
question.

480
00:26:26,900 --> 00:26:30,900
Five saying we plan on testing
DV 360 and Spotify in the next

481
00:26:30,900 --> 00:26:33,400
quarter.
Ashton clock, responds saying

482
00:26:33,400 --> 00:26:36,600
performance, Max is the main
one, we're seeing good results

483
00:26:36,600 --> 00:26:40,600
for b2c lead gen client.
So I'm intrigued about testing

484
00:26:40,600 --> 00:26:43,800
in other accounts.
Now, also leaning into more

485
00:26:43,800 --> 00:26:47,300
campaign or ad group
consolidation to account for the

486
00:26:47,300 --> 00:26:50,300
changes in matching Ashton
continues.

487
00:26:50,400 --> 00:26:53,500
We've also seen good results on
Spotify for an e-commerce

488
00:26:53,500 --> 00:26:55,500
client.
So I would love to be able to

489
00:26:55,500 --> 00:27:00,000
test podcast targeting for B2B
and lead a Jen.

490
00:27:00,400 --> 00:27:02,100
And then, gradually takes us on
answers.

491
00:27:02,100 --> 00:27:05,700
Question 5, saying, I'd love to
do some typos.

492
00:27:05,800 --> 00:27:09,500
Some type of video advertising
for my lead gen clients.

493
00:27:09,800 --> 00:27:11,300
I'm not holding my breath,
though.

494
00:27:11,300 --> 00:27:14,800
Again, I'd love to do some type
of video advertising for my lead

495
00:27:14,800 --> 00:27:18,000
gen clients, but I'm not holding
my breath, though.

496
00:27:18,300 --> 00:27:22,400
I'd be happy if they got get.
Onto or back on to other

497
00:27:22,400 --> 00:27:25,100
platforms beside just search at
this point.

498
00:27:25,100 --> 00:27:28,600
So, if you Logan goes one of my
goals for the remainder of 2022

499
00:27:28,800 --> 00:27:31,500
is to run a video campaign for
one of my sass clients.

500
00:27:31,800 --> 00:27:36,000
The issue comes to the
resources, it takes to create a

501
00:27:36,000 --> 00:27:39,400
great asset and they are
unlikely to instantly generate a

502
00:27:39,400 --> 00:27:41,600
lead.
That's not what my clients want

503
00:27:41,600 --> 00:27:44,300
to hear, pulling goes.
I think our plan that includes

504
00:27:44,300 --> 00:27:48,000
videos, sometimes something like
product, demo videos, like

505
00:27:48,000 --> 00:27:50,200
various custom audiences and
then remarked it.

506
00:27:50,300 --> 00:27:53,600
It to those who watch the video.
Glenn response to a question

507
00:27:53,600 --> 00:27:58,400
fighting with coaxing them.
One by one to try short videos

508
00:27:58,800 --> 00:28:01,700
Harrison Jay Happ response to
question five saying not testing

509
00:28:01,700 --> 00:28:05,300
anything major at the moment
because there have been so many

510
00:28:05,300 --> 00:28:09,400
changes in Google, considering
running some P Max test for lead

511
00:28:09,400 --> 00:28:13,600
gen and I've heard a lot of bad
stories there.

512
00:28:13,900 --> 00:28:16,800
Yeah, and England goes, I know
Lee Jen's not the largest

513
00:28:16,800 --> 00:28:21,400
advertising segment props to
Julie for being Standard bearer

514
00:28:21,400 --> 00:28:23,900
of this so it gets some air
time.

515
00:28:23,900 --> 00:28:25,900
So yeah Angela goes, thank you.
It's my jam.

516
00:28:25,900 --> 00:28:28,000
So I love when we get to talk
about it.

517
00:28:28,000 --> 00:28:31,900
Yeah there's loads of different
industries that you know that

518
00:28:32,000 --> 00:28:35,900
outside retail, their loads of
companies are outside the big

519
00:28:35,900 --> 00:28:37,600
retail.
The big, you know, we can do

520
00:28:37,600 --> 00:28:41,300
this, went on shopping, we can
do this on display and pmax that

521
00:28:41,300 --> 00:28:44,200
need attention as well.
They know their customers are on

522
00:28:44,200 --> 00:28:47,700
Google but finding it hard to do
that connect.

523
00:28:47,700 --> 00:28:50,200
So I'm really happy for this
chat.

524
00:28:50,300 --> 00:28:52,700
That as well.
And yes, with looking also

525
00:28:52,700 --> 00:28:55,900
mentions about, you know,
getting some video for some of

526
00:28:55,900 --> 00:28:58,400
her clients just thought I'd end
on that.

527
00:28:58,400 --> 00:29:01,200
So yeah, I'm also thinking we
had a great recording of PPC

528
00:29:01,200 --> 00:29:04,200
live over the first one.
So yeah, I think I'll probably

529
00:29:04,200 --> 00:29:08,000
do some a video ad from that
ring would contact someone on

530
00:29:08,000 --> 00:29:11,100
Fiverr to help me with that
anyway.

531
00:29:11,100 --> 00:29:14,000
So I hope you've taken some
great takeaways about this chat,

532
00:29:14,000 --> 00:29:18,100
but if you want to talk more
about, you know, PPC and PC lead

533
00:29:18,100 --> 00:29:21,300
gen campaigns and your, you have
Very interesting.

534
00:29:21,300 --> 00:29:24,400
Forced to share with us what you
missed the Twitter chat.

535
00:29:24,400 --> 00:29:27,700
Why don't you join us on
Thursday at 5:00 p.m.

536
00:29:27,700 --> 00:29:31,800
BST but British summer time,
which is 12 p.m. eastern time

537
00:29:31,800 --> 00:29:35,200
where we'll be continuing this
chat on Twitter spaces.

538
00:29:35,300 --> 00:29:39,100
Again led by Julie for any
feedback about the podcast or

539
00:29:39,100 --> 00:29:42,000
even, maybe some correction and
anything that has been shared.

540
00:29:42,300 --> 00:29:43,700
Do you get in touch with me on
Twitter?

541
00:29:43,700 --> 00:29:48,100
My DM's are open, on the handle,
at the marketing, a new or on

542
00:29:48,100 --> 00:29:49,400
LinkedIn.
We had.

543
00:29:49,400 --> 00:29:52,700
Do you have a PC Chat Roundup
podcast group there.

544
00:29:52,700 --> 00:29:55,600
So, yeah, you know, I would love
to have you if you want to join

545
00:29:55,600 --> 00:29:58,900
us and share your thoughts about
PPC, Legion forms or anything

546
00:29:58,900 --> 00:30:02,600
else, it also be great for any
of my long-standing members, 20

547
00:30:02,600 --> 00:30:04,800
brand new listings who have been
listening for more than 30

548
00:30:04,800 --> 00:30:09,600
seconds to leave a review or a
rating on Spotify, especially

549
00:30:09,600 --> 00:30:13,000
Wilson Apple, they'll be great
to see which link that you can

550
00:30:13,000 --> 00:30:17,000
get to.
You can go to link tree.com /p P

551
00:30:17,000 --> 00:30:24,500
c-- chat on the score round up,
so that's Tre e.com, /p P c--

552
00:30:24,500 --> 00:30:28,100
chat underscore Roundup.
And yeah, but I also want to

553
00:30:28,100 --> 00:30:32,700
mention that September 29th.
We've got the PPC live second

554
00:30:32,700 --> 00:30:39,000
event in the tallest building in
London, in The Shard on the 22nd

555
00:30:39,000 --> 00:30:40,600
floor.
It's going to be in fantastic

556
00:30:40,600 --> 00:30:45,600
view, but more so amazing talks
from Crystal Carter of wakes

557
00:30:45,600 --> 00:30:49,800
from your good friend of mine,
Chris Ridley of evoluted, who

558
00:30:49,800 --> 00:30:52,900
works in A shuffled.
We got a first time speaker,

559
00:30:52,900 --> 00:30:56,300
Veronica room or and I'm sure
she's going to be killing it on

560
00:30:56,300 --> 00:31:01,500
her topic about what it really
means to be data forward.

561
00:31:01,700 --> 00:31:05,500
Data-driven even data for data
driven.

562
00:31:05,800 --> 00:31:08,400
Anyway, enough of the chatter,
but yeah, please.

563
00:31:08,400 --> 00:31:10,800
Yeah.
Do you consider getting a ticket

564
00:31:10,800 --> 00:31:15,000
for September 29th for the
second PPC, live UK?

565
00:31:15,000 --> 00:31:20,200
Just go to T.L why /p P c-- live
at UK.

566
00:31:20,400 --> 00:31:25,700
SE PT 22.
And finally remember for your

567
00:31:25,700 --> 00:31:28,500
campaigns or businesses to run
smoothly.

568
00:31:28,800 --> 00:31:31,600
There's a lot of hard work hard
work needed beneath the surface.

569
00:31:31,600 --> 00:31:34,800
So keep us one's kicking by and
speak to you next week.