EP230 - Managing PPC When Tech is Melting Down

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Hello, and welcome to this
week's episode of the PPC chat

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Roundup in today's episode.
We have Julie taking the helm

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back on amazingly leading us on
a topic of managing, PPC.

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When Tech is melting down,
anyone who has been on social

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media, I want to say on Twitter,
but on social media would have

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heard that.
Yeah, with Elon Musk taken over,

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everybody's in a bit of a kind
of clam on a little bit of a

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shock and a little bit of a
confusion.

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As to how long we will if you
know your communities will be on

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Twitter trying to find
Alternatives like slack and that

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kind of stuff, a lot of people
have stopped their Twitter

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advertising.
So yeah.

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It's very interesting times and
don't you for a minute think

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that you know, you won't because
it's social media.

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It's not something that will
affect PPC.

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It's definitely going to affect
PPC.

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We had lots to say about it and
the effect it's having on our

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account.
So far things were looking out

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for things everyone.
Prepare for ways, we are

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communicating it with clients
and so We going to talk all

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about that.
So yeah, hope you enjoy.

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Hello and a warm, welcome to
this episode of the PPC chat

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round up a podcast where I round
up the Twitter discussion that

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happens on Tuesdays at 5 p.m.
GMT.

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I'm your host, Andrew and I'm
recording from my studio here in

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London UK.
And I use this platform to

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share, not just expert but also
my ideas and considered best

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practices about paid media in
the direction, the digital

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industry is going in.
So if you want to keep up to

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date with my tips and tricks in
the industry, and get the latest

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on the podcast that has Been
called your go-to if you don't

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make it to the PPC chat live
discussions and even if you do

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then like, follow share and
retweet on that, right?

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Twitter with my handle the
marketing, a new or, why don't

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you join us on our LinkedIn
Group, which is the PPC chat

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Roundup or you.
Or if you want Instagram, please

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check us out at PPC, chat on the
score, Round Up to catch the

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quotes and Snippets from the
previous episodes.

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So yeah, we have Julie taking
the helm again on this chat

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taking us on the topic about
managing people.

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BC, when Tech is melting down
but first, how will doing she

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herself?
Had a recently, he says, a minor

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surgery, but surgery, surgery
had the last Monday.

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It's taken a lot longer than she
was told that it would to fully

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recover.
So yeah, that's why I was doing

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Brown.
I imagine that helped lead us in

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our chat last week, but yeah, I
hope she's feeling well and

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hope, she had that full recovery
comes quickly.

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Before we do a roll call, Judy
gives our PSA as usual seen

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before we get to the questions.
This chat is intended for PPC.

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Nationals of all levels.
If you have something you want

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to share, please do we are
friendly and supportive,

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Community.
Please don't be afraid to

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participate.
Lurkers are, of course, always

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welcome to.
Yeah, we have a few of our usual

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suspects.
I think Kirk Williams joined the

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chat today.
I'm not sure I saw a tweet from

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him there, but we also
definitely have Boris, Becker

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rig.
We have Lawrence, Chase, Julie,

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advise throwing some, very
feisty answers were also ones

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that made me laugh, but we'll
get to that.

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Later on and we have online
advertising Academy, they call

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themselves?
I think that one's the guys, the

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sponsor, the Eraser profile in
case you missed this poster she

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does.
Anyway also have curd Henninger

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and a few others as well get
through as we go through the

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tab.
But yeah, very Lively chat

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today.
Loads of people having opinions

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as to the knock-on effect of
Elon, musk's Twitter world and

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Twitter days.
So yeah let's get straight into

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question one with all the The
terrible news layoffs.

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It's not just Twitter.
We've had Amazon as well.

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We've had lift, I think Uber
Amazon yesterday.

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I heard it though.
They're planning 10,000 Leo's.

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Yeah.
Facebook while meta also had

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some layoffs anyway.
What we Twitter, especially what

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is your biggest concern in all
of this, with regard to PPC,

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Jacqueline Forester response.
Saying my biggest concern is

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that customers get suspicious
about every tech company

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service.
Even given that Elon just does,

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trust is easily.
Kostya a very legitimate

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concern, je vais goes platform,
stability and support.

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A lot of the people.
Let go directly, support

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Canadian, teens and all these
platforms are self-serve.

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I'm less confident in these
platforms to keep running well,

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right now, Chantelle.
Irresponsible, most of our

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clients Budget on Google and
Microsoft but I guess this could

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cause more advertisers that
we're diversifying spend into

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the most stable platforms and
create more competition, higher

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cpcs.
And this is the first time Sir

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right off the bat, the Julia
voice gave she goes what stable

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platforms.
Truly like, just 100% budget in

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Pinterest or Journal egos.
Yeah, haha, good point.

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Or in terms of more stable
platforms and delivers, go

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sorry, wasn't yelling at you
just feeling a bit unstable

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myself.
These days, Sean girls didn't

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take that it that way at all.
I lost Yao's of funny response

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they just doesn't seem to be any
platform, really?

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That is stable.
So yeah, and Sean said, stable

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platforms that I hit on her.
Jillian are response saying with

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layoffs, I'm concerned about
platform support getting worse

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which is already a lowball.
Holding my breath waiting for

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Twitter to just stop working.
The drama here is unreal.

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If it were a movie script, it
surely would be sent back for

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rewrite as too much are very
much sir, learn skills.

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I suspect Twitter is going to go
through some stuff but guessing

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it will still be here.
I agree with him.

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I'm literally, like I've always
done Diversified.

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I was always strong on LinkedIn
but I think Twitter is still

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going to be here a continues.
I just don't see another

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platform that has the same level
of interaction for discussion

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like Twitter.
Does, the users will be more apt

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to keep it alive than the
company itself.

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Absolutely agree.
Jacqueline goes, have you

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checked out Master done already?
It looks very promising and

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feels a bit like the earlier
Twitter but then that's the

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thing.
We don't want the Elliot Whitter

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when it was broken very hard to
sign up.

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We want Twitter that is easy to
use.

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So yeah.
Exactly.

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Like I know some other people
were like you know in terms of

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getting on to Macedon, we
shouldn't worry about that.

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We all struggled with Twitter at
some point.

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But dude how do we dealt with
enough to not want to struggle?

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I doubt just that's just me.
I don't want to struggle with

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social media, talk less of
everything else in the world.

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There is to struggle with I
responded saying I'm

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anticipating.
Seeing the true, Brandon effect

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of Twitter meaning the PPC
performance might drop because

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of shaky top of funnel activity.
Lawrence response, question

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wanting on Honestly getting even
worse.

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Customer service.
All the tools becoming even more

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cumbersome to use.
We have all experienced extreme

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slowness of Google these days.
It could get worse, Julie goes.

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Yes, just being able to use
platforms and have them function

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as we expect them to does not
feel like a given right now.

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You are not kidding.
I heard you learns response.

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A lot of the staff that has been
let go has been engineering and

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customer service.
I am guessing and phrase Andrews

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goes yeah just the 40 minutes
today to get through.

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Any leave it on.
So Boris.

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Becker each response to
question.

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One saying, I've seen a couple
of my direct contacts being let

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go so Port, inevitably is going
to get worse stability as well.

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It's not like meta has been a
joy to work with in the past

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actor.
Response.

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Question one saying for the
coming years acquisition

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specially for B2B, the ippc is
gonna get harder than ever.

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Ever, layoffs are decreasing
employees reliability in income,

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recessions decreasing purchasing
power, Data frauds are

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increasing day by day Brands,
need to reconsider and then we

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have the online advertising
Academy responding to someone

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saying lack of performance from
ads which affects business

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owners agencies software
companies are many businesses

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connected to PPC ads and then
Julie takes us on to question 2.

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Saying, have your clients or
stakeholders express, any

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concerns about the stage of the
tech platforms and companies.

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If so, what are they worried
about?

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Yeah, quite a few things to
live.

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I start us off saying my public
sector clients are very

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concerned about misinformation
and campaign controls on Twitter

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and all my clients have
questions about support from the

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various platforms actor.
Then gives another answer to

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question.
One saying recently, a company

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called token soft leak the data
of their 5000k ycd uses

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including addresses and kyc
info.

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Anyone know what KY C stands for
please let me know.

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Anyway, data leaks like This is
more concerning for me and

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layoffs, are somewhat indirectly
responsible for this, it's scary

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and I'm thinking about Data
Theft Lawrence response,

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question to say and I think
clients get more annoyed with me

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saying the word algorithm than
about the platform's LOL.

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The Privacy changing the pixels
at how analytics is connected,

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are all still pretty annoying
and serious things.

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Google has thrown at Browns but
they are easy.

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Right?
Jelena response to question to

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say my clients, haven't brought
it up.

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Specifically they are concerned
about the overall economy though

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and the increasing costs of PPC
Lawrence response.

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This is a big concern.
I have had clients ask why we

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have to pay more to get the same
Revenue.

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The cpc's have a definitely
negatively impacted businesses,

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some businesses cannot
necessarily sustain it and

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Google will find that out Julie
respond saying, especially as we

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head into a new year.
I'm telling all of my clients

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that they cannot expect to spend
the same dollars in 2023.

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Three and get the same results
goes over even less well with

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recession in the mix but it
doesn't make it any less.

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True.
Lawrence is sponsoring.

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I feel like I have to be honest
with them.

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That the platforms will raise
the cost of doing business.

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It would not be right if I did
not do that.

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Exit goes water, especially in
the economy recessions.

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And yeah, so she asks, us PBC
chat Community.

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Have your clients brought up
cost-cutting concerns.

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How are you answering these
questions and concerns?

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Reconsidering customer
acquisition activation and

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retention strategies, Julie
response to that.

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Also the platform's with the
exception of Twitter now, are

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publicly traded companies.
There is immense pressure for

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them to hit expectations, which
is always growth or their

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stocks.
Take a hit in value, it is a

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mirage that is starting to
unravel and I took as yeah, I

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see Brands as providing demand
to Brands which are advertising.

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I think these platforms
employees are at at a huge ride

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or die, kind of Gamble.
And we have Boris responding to

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question two saying they've
always been irritated with the

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way support works and the agenda
their account reps have so.

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Nothing much has changed on that
front.

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Curt Hennig are responding
decreased, ad tech support from

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the platforms to question, 1,
Sam, response.

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Question to saying, biggest one
has been Twitter since the

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ownership transfer.
I think.

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Just about every brand we work
with has expressed serious

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concerns about impersonation
brand safety.

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And platform performance.
Julie goes none of minor

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advertising here currently but
that is a huge and legitimate

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concern.
Sound goes not, all of us are

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either.
But I think everyone has seen

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the Eli Lilly and Tesla
impersonations and gotten very

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nervous.
Also, we now have to rewrite

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social listening queries to flag
potential impersonations

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accounts.
Not just mentions of the brands

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and delivers response.
All it takes is one platform to

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perform well and not.
Do layoffs, that's it.

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No other forward action.
And Tick-Tock, I mean, someone

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will get a major bump of market
share organic and paid Lawrence

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goes Tick-Tock has the audience
and can absolutely take Revenue

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share away from the big
platforms easily.

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00:11:56,400 --> 00:11:59,800
Not seeing a lot of actual
Innovation coming from the other

231
00:11:59,800 --> 00:12:02,600
platforms right now.
So, the market is primed for

232
00:12:02,600 --> 00:12:05,900
something to happen for
companies like The Tick, Tock or

233
00:12:05,900 --> 00:12:09,800
others delivers response.
I mean, they have a verification

234
00:12:09,800 --> 00:12:12,200
system, they have platform
support, they have Preferred

235
00:12:12,200 --> 00:12:14,400
rates.
If I were them, I'd get a giant

236
00:12:14,400 --> 00:12:17,100
straw and drink everyone's
milkshake.

237
00:12:17,200 --> 00:12:20,500
Sam goes honestly, the only
thing Tick Tock Need Is Creative

238
00:12:20,500 --> 00:12:22,900
support.
Plus a decent agency partnership

239
00:12:22,900 --> 00:12:26,500
program, most established smbs
and Enterprise clients.

240
00:12:26,500 --> 00:12:29,400
I know are terrified of looking
stupid on the platform

241
00:12:29,600 --> 00:12:34,200
successful creative, on Tick,
Tock looks very different, Julia

242
00:12:34,200 --> 00:12:35,200
voice response.
It sure.

243
00:12:35,200 --> 00:12:38,200
Does their perfect.
Pivoting creative support into

244
00:12:38,200 --> 00:12:40,900
the partner program.
They're singing the song of

245
00:12:40,900 --> 00:12:43,200
partnering, With creators to
make content.

246
00:12:43,200 --> 00:12:45,700
Well, they don't want agency
partnership.

247
00:12:45,700 --> 00:12:47,800
They want to direct just like
everyone.

248
00:12:47,800 --> 00:12:51,000
And then we have online
advertising Academy responding

249
00:12:51,000 --> 00:12:53,400
saying getting conflicting
advice from agencies and

250
00:12:53,400 --> 00:12:57,000
directly from Google saying, a
Google rep called us and said,

251
00:12:57,008 --> 00:12:59,600
we need to get our optimization
score up immediately.

252
00:12:59,600 --> 00:13:03,100
Can you work on that now to
which agencies have to argue

253
00:13:03,100 --> 00:13:06,700
with their clients to not?
Listen to Google it.

254
00:13:06,700 --> 00:13:11,200
So it sounds like, you know,
very unintuitive to say do not

255
00:13:11,200 --> 00:13:13,300
listen to.
Google even for me, having

256
00:13:13,300 --> 00:13:17,100
worked in this industry for over
12 years and knowing that you'd

257
00:13:17,100 --> 00:13:18,600
shouldn't listen to Google all
the time.

258
00:13:18,600 --> 00:13:22,200
Even that whole that statement
still gets me that Google, your

259
00:13:22,200 --> 00:13:26,000
trust levels.
Have staggered I've reduced calm

260
00:13:26,000 --> 00:13:27,300
down long.
We've been here.

261
00:13:27,300 --> 00:13:30,900
So anyway, I didn't reply to
that same office and when they

262
00:13:30,900 --> 00:13:32,800
send threatening emails, that's
my favorite.

263
00:13:32,800 --> 00:13:35,500
Yeah, Lawrence goes.
I have the conversation with any

264
00:13:35,500 --> 00:13:38,500
new client right off that.
Google today is not the same

265
00:13:38,500 --> 00:13:41,900
Google of five years ago.
They are sales reps and They are

266
00:13:41,900 --> 00:13:45,000
pushing an internal agenda, some
response.

267
00:13:45,000 --> 00:13:49,000
This has just become a standard
part of our onboarding process.

268
00:13:49,000 --> 00:13:52,000
Providing clients with
information on Google's rep

269
00:13:52,000 --> 00:13:54,600
sales, tactics plus general
tomfoolery.

270
00:13:55,000 --> 00:13:58,400
This is also why one I'll never
charge a percentage of AD spend

271
00:13:58,400 --> 00:14:00,500
to.
I refuse to participate in any

272
00:14:00,500 --> 00:14:04,000
program that requires us to
manage and add accounts in a way

273
00:14:04,000 --> 00:14:08,700
that conflicts with our clients,
best interest learns response to

274
00:14:08,700 --> 00:14:10,200
that.
And yeah, I would ever do that

275
00:14:10,200 --> 00:14:12,800
either.
I have been asked By fix Y.

276
00:14:12,800 --> 00:14:16,500
And this is exactly why I want
my clients to always know, I

277
00:14:16,500 --> 00:14:18,300
will do a hundred percent what
benefits them?

278
00:14:18,300 --> 00:14:24,100
Not me if I do well for them, it
benefits Me by me having a job

279
00:14:24,400 --> 00:14:28,100
and then talking about the whole
conflicting advice from agencies

280
00:14:28,100 --> 00:14:31,000
and, you know, Google reps,
calling to say that

281
00:14:31,000 --> 00:14:35,400
optimizations called needs to go
up immediately, Fraser Andrews

282
00:14:35,400 --> 00:14:37,500
response to that same.
This is a big one, literally had

283
00:14:37,500 --> 00:14:39,700
this today.
I asked the wrap to join with

284
00:14:39,700 --> 00:14:42,300
myself and the clients on the
call and it was An eye-opener

285
00:14:43,300 --> 00:14:45,700
and then online advertising
Academy response, I don't think

286
00:14:45,700 --> 00:14:48,600
the Reps know but Google
certainly knows these are bad

287
00:14:48,600 --> 00:14:52,400
suggestions but they hope it
will get a quick bump in spend

288
00:14:52,400 --> 00:14:57,100
but followed by turning ads off
for lack of results and we have

289
00:14:57,100 --> 00:15:00,000
Curt Hennig are responding to
question to say, no, real change

290
00:15:00,000 --> 00:15:02,100
lately.
It's pretty clear to them that

291
00:15:02,100 --> 00:15:04,600
the ad platforms work for their
own agenda.

292
00:15:05,000 --> 00:15:08,000
Not the clients.
Yeah, but I'm hoping a lot more

293
00:15:08,000 --> 00:15:10,700
people are realizing this.
Now it's a response to question

294
00:15:10,700 --> 00:15:13,900
2 saying yes, they I wish to
learn how they can be better

295
00:15:13,900 --> 00:15:17,200
than their competitors cause of
again recession data leaks

296
00:15:17,200 --> 00:15:20,800
cutting costs in the operation,
not responsible for bringing

297
00:15:20,800 --> 00:15:24,400
revenues brands are Esprit
considering their strategies to

298
00:15:24,400 --> 00:15:28,900
be distinct unnoticeable info.
See, he puts any info season,

299
00:15:29,200 --> 00:15:31,600
and we have shown Ellie
responding saying - the

300
00:15:31,600 --> 00:15:33,900
atrocious support in inverted
commas.

301
00:15:34,100 --> 00:15:35,600
Can we even call it that
anymore?

302
00:15:35,800 --> 00:15:39,700
Clients don't seem to know much
about the platform instability,

303
00:15:39,900 --> 00:15:42,700
currently trying to get refunds
from I'm Metta and Google for

304
00:15:42,700 --> 00:15:46,800
mistakes with their system and
clients are getting frustrated

305
00:15:47,200 --> 00:15:49,700
knowing I made Cobra.
Hello mates goes.

306
00:15:49,700 --> 00:15:52,400
We've been in the same boat a
few clients called their CC

307
00:15:52,700 --> 00:15:55,600
client contact and got the
charges reverse saying that it

308
00:15:55,600 --> 00:15:58,500
was a fraudulent which worked
shontella response.

309
00:15:58,500 --> 00:16:02,500
This might have to be the route.
We take meta has sent over five

310
00:16:02,500 --> 00:16:06,600
emails saying the investigation
will take 24 to 48 hours that

311
00:16:06,600 --> 00:16:09,000
started in September.
Yeah.

312
00:16:09,000 --> 00:16:11,400
And I made girls I've been
receiving those since June.

313
00:16:11,400 --> 00:16:15,600
It's Rough out there, their
hair, it's rough out everywhere

314
00:16:15,600 --> 00:16:18,300
with platforms.
And, you know, click fraud, and

315
00:16:18,300 --> 00:16:21,600
it's done, makes me think about
the click food companies and how

316
00:16:21,600 --> 00:16:24,800
much they're doing and, you
know, whether it's a viable

317
00:16:24,800 --> 00:16:28,400
business because, yeah, Google
is already singing to be very

318
00:16:28,400 --> 00:16:31,900
much in school and meta where
they are not doing well.

319
00:16:31,900 --> 00:16:33,800
And is easy to really just
complain to them and say that,

320
00:16:33,800 --> 00:16:37,100
hey, that was not right?
And is easy to prove that.

321
00:16:37,100 --> 00:16:39,200
Anyway, I'm hoping those guys
aren't working.

322
00:16:39,200 --> 00:16:41,500
Well, John, a keg in response to
question two.

323
00:16:41,600 --> 00:16:45,000
To saying everyone is avoiding
Twitter like the plague that is

324
00:16:45,000 --> 00:16:48,900
about it and then we have Julie
taken us on to question 3 saying

325
00:16:48,900 --> 00:16:52,300
have you seen any impact on
platforms on which you are

326
00:16:52,300 --> 00:16:55,800
managing advertising?
If so what have you experienced?

327
00:16:56,100 --> 00:16:58,900
Julia rice gets in answering
that one saying weirdly.

328
00:16:58,900 --> 00:17:01,000
No.
But in the sense that the

329
00:17:01,000 --> 00:17:04,200
platforms that have been so
janky the last little while and

330
00:17:04,200 --> 00:17:08,500
support so bad, that it's kind
of business as usual, but with

331
00:17:08,500 --> 00:17:11,500
heightened attention Lawrence
response to that.

332
00:17:11,700 --> 00:17:14,599
In that, not yet.
But if the layoffs means I get

333
00:17:14,599 --> 00:17:17,500
less calls from Facebook and
Google experts in inverted

334
00:17:17,500 --> 00:17:20,099
commas.
I mean, sales teams, I am okay

335
00:17:20,099 --> 00:17:22,400
with that.
Actor, goes a lol, but it also

336
00:17:22,400 --> 00:17:26,200
means onboarding more untrained
newbies which can increase lower

337
00:17:26,200 --> 00:17:29,600
Quality Sales calls.
Lawrence goes, I don't believe

338
00:17:29,600 --> 00:17:31,700
many of us take the calls
anymore.

339
00:17:31,700 --> 00:17:36,200
Now anyway they all say the same
thing and the coal is not worth

340
00:17:36,200 --> 00:17:40,000
the time anymore and I took I
mean more outreaches.

341
00:17:40,000 --> 00:17:44,000
I have noticed Outreach.
On my emails, not even used on

342
00:17:44,000 --> 00:17:46,100
any tools.
So, data leaks are the biggest

343
00:17:46,100 --> 00:17:50,000
concerns for me every time
stealing even a fraction of a

344
00:17:50,000 --> 00:17:53,900
second of my life and we have
Sam responding to question 3.

345
00:17:53,900 --> 00:17:57,300
Sin costs are weird.
Some clients have definitely

346
00:17:57,300 --> 00:18:00,600
felt the higher ad costs.
While others have certainly not,

347
00:18:00,600 --> 00:18:05,200
it's certainly not like it was
in q1 or Q2 where everything was

348
00:18:05,200 --> 00:18:08,300
going up.
There's clearly some economic

349
00:18:08,300 --> 00:18:11,300
impact is being felt in certain
sectors.

350
00:18:11,700 --> 00:18:15,100
Julie response to question 3,
seen not seen anything directly

351
00:18:15,100 --> 00:18:18,400
yet hard to imagine.
Support getting worse.

352
00:18:18,600 --> 00:18:21,200
But of course, it always could
find a way.

353
00:18:21,600 --> 00:18:25,300
Hoping it won't mean issues,
take longer to get resolved,

354
00:18:25,300 --> 00:18:29,400
either for specific accounts or
within platform.

355
00:18:29,400 --> 00:18:32,900
Functionalities Universe
responds Pro tip if you have

356
00:18:32,900 --> 00:18:36,600
anything that can be construed,
as a social issue, hundred

357
00:18:36,600 --> 00:18:41,500
percent of my PS buys, you need
support because they all get

358
00:18:41,600 --> 00:18:45,400
Flanked very concerned about
government will effectively not

359
00:18:45,400 --> 00:18:49,500
be able to communicate because
of support loss and especially

360
00:18:49,500 --> 00:18:53,400
when mr.
Mr. Musk decided to hire all

361
00:18:53,400 --> 00:18:57,900
comms team at Twitter.
How are we communicating with,

362
00:18:58,000 --> 00:19:00,200
you know, Twitter support, how
are you communicating with

363
00:19:00,200 --> 00:19:03,500
anybody?
So yeah, weird one sonali

364
00:19:03,500 --> 00:19:05,700
response to question, 3 saying,
like most people we're seeing

365
00:19:05,700 --> 00:19:08,600
little to no assistance from the
platform by would say that

366
00:19:08,600 --> 00:19:11,200
started during covid.
I may not be directly related to

367
00:19:11,200 --> 00:19:12,100
the recent.
Layoffs.

368
00:19:12,600 --> 00:19:16,700
It was has felt like Google has
been extra, slow buggy lately,

369
00:19:16,700 --> 00:19:20,300
but again had to determine
causation there.

370
00:19:20,700 --> 00:19:22,900
Boris response to your question
3 saying.

371
00:19:22,900 --> 00:19:26,200
I mean, all the platforms have
been behaving weirdly for a

372
00:19:26,208 --> 00:19:29,500
while now, so it's probably not
a direct result of layoffs.

373
00:19:29,700 --> 00:19:32,400
I feel like Twitter could break
at any moment there.

374
00:19:32,400 --> 00:19:34,300
Yeah, that's why we're all
moving to LinkedIn and

375
00:19:34,300 --> 00:19:36,600
Instagram.
Don't get him respond saying,

376
00:19:36,600 --> 00:19:39,400
we're allocating social budget
out of Twitter, but the

377
00:19:39,400 --> 00:19:44,200
inflation cost of such aren't
And leading to 121 growth when

378
00:19:44,200 --> 00:19:46,700
we reallocated actor responds.
Yeah.

379
00:19:46,700 --> 00:19:51,400
Rise and cpcs Rising CPAs less
demand customers getting laps

380
00:19:51,400 --> 00:19:55,500
from the funnels easily and
settling for limited wants

381
00:19:55,500 --> 00:19:59,600
marketing decisions.
Makers jobs at steaks with every

382
00:19:59,600 --> 00:20:04,300
decision Etc, Revenue retention
is getting harder than Revenue

383
00:20:04,500 --> 00:20:07,600
generation and you league is
another answer to question three

384
00:20:07,600 --> 00:20:10,900
saying, that being said there is
weirdness happening Google ads,

385
00:20:11,200 --> 00:20:14,600
but they are Tends to be regular
witness and on all platforms.

386
00:20:14,600 --> 00:20:19,800
So it can be hard to tell when
it is beyond the Baseline act.

387
00:20:19,800 --> 00:20:22,700
Also response to question 3
saying, inside the platform's, I

388
00:20:22,708 --> 00:20:25,300
have noticed, fluctuating
results, more than ever

389
00:20:25,300 --> 00:20:29,100
platforms are punishing brand
strictly for publishing policies

390
00:20:29,100 --> 00:20:32,000
violations.
Leading to increase in more grey

391
00:20:32,100 --> 00:20:34,400
hat and black hat advertising
methods.

392
00:20:34,700 --> 00:20:39,000
It's getting hard to scale for
Brands boards, continues things

393
00:20:39,000 --> 00:20:42,700
also, break more often exhibit,
a disapproval, Rules for generic

394
00:20:42,700 --> 00:20:44,400
terms, Etc.
Actor continues.

395
00:20:44,400 --> 00:20:47,800
Correct.
Also for frequently used terms

396
00:20:47,800 --> 00:20:51,500
sometimes who mostly most
disapprovals.

397
00:20:52,000 --> 00:20:54,400
Anyway, Julie takes us on to
question for second to last

398
00:20:54,400 --> 00:20:58,100
question, asking, are you re
thinking any of your strategies

399
00:20:58,100 --> 00:21:01,200
with the upheaval with the
platforms and in Tech, in

400
00:21:01,200 --> 00:21:06,000
general, for Q4 2022 and all
Beyond Julia rice gets in on

401
00:21:06,000 --> 00:21:08,800
that.
And yes, not directly related to

402
00:21:08,800 --> 00:21:12,400
the last two weeks, only two
weeks but we are Adjusting how

403
00:21:12,400 --> 00:21:15,400
we buy on meta the planet can't
effectively show.

404
00:21:15,600 --> 00:21:18,700
What investment is needed.
So, we're doing something new

405
00:21:18,700 --> 00:21:21,200
for 2023.
Twitter is down to client

406
00:21:21,300 --> 00:21:24,500
preferences in our response to
question three in terms of

407
00:21:24,500 --> 00:21:28,000
seeing any impact on platforms,
which were managing, not yet,

408
00:21:28,000 --> 00:21:30,800
but definitely eagle-eyed John
Keegan response to a question

409
00:21:30,800 --> 00:21:33,800
for saying, chasing the money or
the rosary before branding.

410
00:21:33,800 --> 00:21:37,500
So, more funds going to sem
Boris respond saying, I don't

411
00:21:37,500 --> 00:21:40,700
have the expertise, but I would
love to move some of my clients

412
00:21:40,700 --> 00:21:44,300
towards Inbound, strategy.
Do a lot more upper funnel

413
00:21:44,300 --> 00:21:47,900
campaigns, Etc.
Also programmatic delivers goes

414
00:21:47,900 --> 00:21:52,200
bigger programmatic with trusted
partners and first party is a

415
00:21:52,200 --> 00:21:55,900
very positive change.
Coming out of this poor skills.

416
00:21:55,900 --> 00:22:00,700
Yes, I had my reservations about
programmatic, but with the right

417
00:22:00,700 --> 00:22:04,500
strategy and vendor can work.
Great delivery skills are

418
00:22:04,500 --> 00:22:07,100
managing the bond.
You don't start untested with a

419
00:22:07,108 --> 00:22:10,200
whole budget, you take ten
thousand dollars, see how it

420
00:22:10,200 --> 00:22:13,700
goes and then scale up It's
interesting that 10,000 has to

421
00:22:13,700 --> 00:22:16,800
be the minimum that does sound
alone or you try a different

422
00:22:16,800 --> 00:22:19,000
partner.
If it doesn't go how you want,

423
00:22:19,000 --> 00:22:22,400
even failures, our learnings
100% as Lauren says, I

424
00:22:22,400 --> 00:22:26,400
absolutely agree with that, as
well, Julio's our response to

425
00:22:26,400 --> 00:22:30,100
question forcing, I feel like
I'm always paying attention to

426
00:22:30,100 --> 00:22:32,900
both what's happening on the
platform's, their fiscal health,

427
00:22:32,900 --> 00:22:36,800
and the general economy watching
performance, more closely with

428
00:22:36,800 --> 00:22:41,500
the upheavals happening at a
response to Boris Webber.

429
00:22:41,600 --> 00:22:44,000
As I said, I don't have the
expertise but I would love to

430
00:22:44,000 --> 00:22:46,900
move some of my clients towards
an inbound strategy.

431
00:22:46,900 --> 00:22:49,400
Julie advice because bigger,
programmatic with trusted

432
00:22:49,400 --> 00:22:52,600
partners and first party is a
very positive change.

433
00:22:52,600 --> 00:22:55,100
Coming out of this.
Sports goes, yes, I've had my

434
00:22:55,100 --> 00:22:58,400
reservations about programmatic,
but with the right strategy and

435
00:22:58,400 --> 00:23:01,200
vendor can work great.
Yeah, definitely.

436
00:23:01,200 --> 00:23:03,400
As we talked about programmatic,
was it last week?

437
00:23:03,400 --> 00:23:05,000
No, no.
Lost three Black Friday was last

438
00:23:05,000 --> 00:23:08,500
week, but the week prior,
there's can be a lot of done

439
00:23:08,500 --> 00:23:11,400
with programmatic space,
especially these days Julia.

440
00:23:11,700 --> 00:23:14,900
Continues on with that, in terms
of when Boris said with the

441
00:23:14,900 --> 00:23:18,700
right strategy event and vendor
it can work, great moving

442
00:23:18,700 --> 00:23:20,300
forward.
And then we have learns

443
00:23:20,300 --> 00:23:21,900
responding to a question
forcing.

444
00:23:21,900 --> 00:23:24,500
We are looking at all the
channels and because of Google's

445
00:23:24,500 --> 00:23:28,200
changes, brands are starting to
ask what, is there outside

446
00:23:28,200 --> 00:23:30,800
Google?
So Disney or Hulu, Spotify Tick.

447
00:23:30,800 --> 00:23:34,400
Tock, a lot of other platforms
to test ads with, in the coming

448
00:23:34,400 --> 00:23:36,200
year for Brands.
We will find.

449
00:23:36,200 --> 00:23:37,600
What works?
I love it.

450
00:23:37,600 --> 00:23:41,300
There's a lot of Lawrence
positivity and optimism in

451
00:23:41,300 --> 00:23:42,200
there.
R love it.

452
00:23:42,300 --> 00:23:44,400
Chanel, Eden response to a
question for seen.

453
00:23:44,400 --> 00:23:48,100
As we see more and more Boggs.
I conversions not being reported

454
00:23:48,100 --> 00:23:51,000
and campaigns.
Blowing way past, daily budgets,

455
00:23:51,000 --> 00:23:56,200
had a 300 dollar campaign spent
1300 last week.

456
00:23:56,400 --> 00:23:58,600
Okay.
So I know you can do.

457
00:23:58,700 --> 00:24:01,700
Yeah. 100% more.
So twice as much twice as much

458
00:24:01,700 --> 00:24:05,100
as the stuff 300 is 600, right?
I was really good at maths.

459
00:24:05,200 --> 00:24:06,100
I'm sure.
That's right.

460
00:24:06,300 --> 00:24:11,500
It can't be 1,300 what the fudge
Google anyway I continue to get

461
00:24:11,600 --> 00:24:13,900
We're area of Automation in the
platform's.

462
00:24:13,900 --> 00:24:17,200
Yes, that is what people are
going to be Google and trying to

463
00:24:17,208 --> 00:24:19,800
get people to love automation.
Help me!

464
00:24:19,800 --> 00:24:22,900
Help me do the response to that
same data.

465
00:24:22,900 --> 00:24:25,300
Loss is going to continue to be
an issue going forward.

466
00:24:25,300 --> 00:24:28,400
We have work to do to get our
clients and stakeholders

467
00:24:28,400 --> 00:24:31,300
comfortable with today's
capability and limitations with

468
00:24:31,300 --> 00:24:35,500
regard to data Birds girls.
We cannot also set ourselves up

469
00:24:35,500 --> 00:24:38,500
for this for years.
We've been selling the idea that

470
00:24:38,500 --> 00:24:43,300
everything can be tracked and
rowi can beat Tied to it, Julie

471
00:24:43,300 --> 00:24:47,300
goes, yeah, 100% attribution had
was absolutely oversold as being

472
00:24:47,300 --> 00:24:49,700
a lot more accurate than what it
actually was.

473
00:24:50,000 --> 00:24:54,900
And that was with the fire hose
of data as of date.

474
00:24:54,900 --> 00:24:58,700
I can just imagine some a
firefighter going through that

475
00:24:58,900 --> 00:25:03,300
that's what's in my mind right
now and actor response to.

476
00:25:03,300 --> 00:25:04,900
Yeah.
When Sean Ellie talked about

477
00:25:04,900 --> 00:25:08,700
yeah the overspend massive I
took us it's like giving powers

478
00:25:08,700 --> 00:25:11,900
in the hands with no conscious,
it's scary as Taking

479
00:25:11,900 --> 00:25:15,300
responsibility for the actions
of a piece of code.

480
00:25:15,300 --> 00:25:19,000
Your name and pay are at stake
because someone messed up with

481
00:25:19,000 --> 00:25:20,600
Integrations.
Morris goes.

482
00:25:20,600 --> 00:25:24,500
It was just the algo, testing,
some aggressive spend Shaunie

483
00:25:24,500 --> 00:25:26,900
response, the best part was the
Google rep asking.

484
00:25:26,900 --> 00:25:29,900
Well, did you see a big spike in
conversions?

485
00:25:30,200 --> 00:25:33,500
Know there is zero conversions
the entire day, really?

486
00:25:33,500 --> 00:25:39,400
So that is the good reason for
spending $1000 over the desired

487
00:25:39,400 --> 00:25:41,400
spent.
Well, if their conversions came,

488
00:25:41,500 --> 00:25:44,400
Through why not?
And then it didn't come through.

489
00:25:44,400 --> 00:25:48,800
So what was the point of that?
Actor response to question for

490
00:25:48,800 --> 00:25:52,400
saying, to be honest I think we
have to think Beyond PPC space

491
00:25:52,400 --> 00:25:54,900
for customer acquisition
activation and retention.

492
00:25:54,900 --> 00:25:59,200
I'm working on digging in the
rabbit hole of Revenue how to

493
00:25:59,200 --> 00:26:03,100
generate it and retain for every
kind of digital.

494
00:26:03,100 --> 00:26:07,400
And physical space would love to
talk further hair on it.

495
00:26:07,700 --> 00:26:10,600
And then you to Texas on to the
last question, question 5

496
00:26:10,600 --> 00:26:14,100
saying, what is your Outlook for
both of the tech sector in

497
00:26:14,100 --> 00:26:18,200
general and PPC as we head into
2023 are.

498
00:26:18,200 --> 00:26:21,300
Imagine some really great
advice, Hare Tim Heller and

499
00:26:21,300 --> 00:26:25,100
first answers question for
saying yes I man this is a long

500
00:26:25,100 --> 00:26:28,900
answer but I guess if I had to
sum it up I'd say that I'm very

501
00:26:28,900 --> 00:26:32,300
aware of the tactics that could
achieve the end goal less

502
00:26:32,300 --> 00:26:35,500
worried about being diplomatic
more often now tactics.

503
00:26:35,500 --> 00:26:40,400
Dictate strategy, viability is
the name of the game also have

504
00:26:40,400 --> 00:26:42,800
specifics when it.
Comes to channel strategies.

505
00:26:42,800 --> 00:26:46,600
I've changed difficult to write
them all out in a tweet and keep

506
00:26:46,600 --> 00:26:49,600
the necessary caveat, but I'm
more willing to play with

507
00:26:49,600 --> 00:26:53,500
programmatic and boutique
social, if given experiment

508
00:26:53,500 --> 00:26:56,400
budget.
Sure, bets are usually Google

509
00:26:56,400 --> 00:26:58,600
search because, yeah, they have
the volume.

510
00:26:58,600 --> 00:27:01,900
They're now going on to our
first answer of question 5,

511
00:27:02,100 --> 00:27:04,700
which have a question about,
what's your outlook for boutique

512
00:27:04,700 --> 00:27:09,100
in and PBC, as we head into 2023
Julie, advise goes mess.

513
00:27:09,600 --> 00:27:11,400
Just get ready to be very
confident.

514
00:27:11,600 --> 00:27:14,000
In your knowledge, be
transparent with your advice and

515
00:27:14,000 --> 00:27:17,400
do not over-promised.
Expect Mayhem, and trust your

516
00:27:17,400 --> 00:27:19,700
gut test test, test and test
again.

517
00:27:20,000 --> 00:27:22,800
Nothing is given where it's
goes.

518
00:27:22,800 --> 00:27:26,700
Yeah, Mayhem in terms of a gif.
Televised, I mean, that's what

519
00:27:26,700 --> 00:27:29,100
happens.
It just takes a few trolls with

520
00:27:29,100 --> 00:27:31,500
an opportunity and blammo brand
safety.

521
00:27:31,600 --> 00:27:33,400
Who yeah.
Freeze Andrews.

522
00:27:33,400 --> 00:27:36,200
Pretty much room it reiterates.
The same thing.

523
00:27:36,800 --> 00:27:39,600
Dave Gallegos response to
question five saying less meta

524
00:27:39,600 --> 00:27:43,500
or Google duopoly more.
Dramatic plus and improved

525
00:27:43,500 --> 00:27:46,000
analytics to better measure.
Incrementality.

526
00:27:46,400 --> 00:27:49,600
Julie goes.
Yeah, I'd say determined it is

527
00:27:49,600 --> 00:27:53,300
going to be rough sledding for a
while, but I have been through

528
00:27:53,300 --> 00:27:57,100
periods like this before, so I
know that you can always find a

529
00:27:57,100 --> 00:27:59,200
way I love it.
When someone would 20-plus years

530
00:27:59,600 --> 00:28:03,000
talks in this industry, be ready
to be flexible and deal with

531
00:28:03,000 --> 00:28:06,400
setbacks platforms.
Going, wonky, Etc, cut, Chanukah

532
00:28:06,400 --> 00:28:10,800
goes Tech sector in general,
less free money and more.

533
00:28:11,600 --> 00:28:15,200
Tightening those that aren't
profitable are going to die out

534
00:28:15,200 --> 00:28:19,000
sort of like the.com bust.
PPC more data up views, caishen

535
00:28:19,400 --> 00:28:22,900
less less control.
No more match types is coming.

536
00:28:22,900 --> 00:28:25,800
Yeah we're going to get to a
point where you'll be Broad and

537
00:28:25,800 --> 00:28:29,000
brewed a learn, oh God, I'm
scared Lawrence response to

538
00:28:29,000 --> 00:28:32,200
question, five seen as bad as
this seems, I think the Outlook

539
00:28:32,200 --> 00:28:34,000
is very good of a role as
advertisers.

540
00:28:34,000 --> 00:28:38,500
We have so many options, moving
forward Tick-Tock, twitch

541
00:28:38,500 --> 00:28:41,200
Amazon, Disney and Hulu,
Spotify, LinkedIn, and many

542
00:28:41,200 --> 00:28:42,100
more.
Platforms.

543
00:28:42,300 --> 00:28:46,200
We just have to find what works
he continues as an agency of

544
00:28:46,200 --> 00:28:48,200
freelancer.
This is where I say we should be

545
00:28:48,200 --> 00:28:51,400
saving for that.
Rainy day, when business could

546
00:28:51,400 --> 00:28:55,100
slow down for us, I have been
through downturns before and

547
00:28:55,100 --> 00:28:59,100
there are still more busy than
folks to execute, but you should

548
00:28:59,100 --> 00:29:02,800
always have that rainy day fund.
Julie goes, agreed, and some

549
00:29:02,800 --> 00:29:06,100
clients will freak out as the
economy gets worse but won't

550
00:29:06,100 --> 00:29:08,900
retain them all.
But that is okay, there is

551
00:29:08,900 --> 00:29:12,200
always support out there.
Sometimes you have Work a bit

552
00:29:12,200 --> 00:29:15,600
harder to find it but it is
there.

553
00:29:15,600 --> 00:29:18,800
So yeah, there's always an
opportunity somewhere Boris

554
00:29:18,800 --> 00:29:20,600
responds.
I think Tech is going to suffer.

555
00:29:20,600 --> 00:29:23,600
We're going to have to deal with
the issues we've been seeing for

556
00:29:23,600 --> 00:29:28,100
the last year's, but in a more
volatile world than before, but

557
00:29:28,100 --> 00:29:31,300
we can pull through and maybe
some new platforms come from

558
00:29:31,300 --> 00:29:35,100
this that help disrupt.
The current players they need to

559
00:29:35,100 --> 00:29:38,300
work a lot harder in terms of
actually doing the disrupt.

560
00:29:38,300 --> 00:29:41,300
So yeah, I hope it does get
better John King.

561
00:29:41,400 --> 00:29:44,900
Just gives a gift of this is
fine and a random dog in the

562
00:29:44,900 --> 00:29:47,100
midst of a fire sitting down
doing nothing.

563
00:29:47,100 --> 00:29:50,800
So it's that Sam response to
question five saying yeah

564
00:29:50,800 --> 00:29:54,300
bullish there are certainly
challenges technical logistical

565
00:29:54,300 --> 00:29:58,700
economic personal but overall
people aren't using the internet

566
00:29:58,700 --> 00:30:02,900
less they aren't relying on.
Major platforms less as PPC

567
00:30:02,900 --> 00:30:06,300
practitioners evolve or die, is
how we've lived forever.

568
00:30:06,300 --> 00:30:09,100
So shrunk yeah, I agree with
them.

569
00:30:09,800 --> 00:30:13,200
It's a response saying yeah for
Understand the functionality and

570
00:30:13,200 --> 00:30:16,900
use it whenever necessary.
Don't rely blindly Tech sector

571
00:30:16,900 --> 00:30:21,400
will get more policies as it
will become Silicon Valley style

572
00:30:21,400 --> 00:30:24,900
culture with PPC.
I would say Tech Plus human

573
00:30:24,900 --> 00:30:29,500
psychology, plus brand narrative
plus trust equals to profit.

574
00:30:29,500 --> 00:30:32,000
I love the way it.
How she puts that Sean eligos

575
00:30:32,000 --> 00:30:35,600
hopeful with a more eyes on what
is happening in Tech.

576
00:30:35,700 --> 00:30:39,600
It might actually lead to
meaningful changes opportunity

577
00:30:39,600 --> 00:30:42,700
for better platforms short term.
Will be rough, but I'm still

578
00:30:42,700 --> 00:30:45,600
optimistic for the future.
I respond to this in.

579
00:30:45,600 --> 00:30:48,200
I think we are going to see a
few more social media platforms.

580
00:30:48,200 --> 00:30:51,900
Try to appease the angry extra
to advertisers Market.

581
00:30:51,900 --> 00:30:53,500
You know.
So I don't think there is one

582
00:30:53,500 --> 00:30:55,800
doing it.
Great just yet but I feel it's

583
00:30:55,800 --> 00:30:59,400
coming.
So mastodons is out there but I

584
00:30:59,400 --> 00:31:02,000
think there's a better one that
could come out of it especially

585
00:31:02,000 --> 00:31:06,200
if all the extra Terrors and
together and get galvanized on

586
00:31:06,200 --> 00:31:09,000
that bigger platforms have come
out of smaller companies to

587
00:31:09,000 --> 00:31:11,300
write company sighs.
It's so yeah.

588
00:31:11,500 --> 00:31:14,400
That brings us to the end of
this chat for today.

589
00:31:14,400 --> 00:31:16,500
I hope you found that very
insightful.

590
00:31:16,900 --> 00:31:19,300
Useful taking some great
takeaways.

591
00:31:19,300 --> 00:31:22,800
That's more of a overall
strategy that we gave like

592
00:31:22,800 --> 00:31:25,900
future of paid search and I hope
it does make you feel hopeful.

593
00:31:26,300 --> 00:31:27,500
I know the likes?
Would you Levites?

594
00:31:27,500 --> 00:31:30,400
Who does know, what knows those
know what she's talking about

595
00:31:30,400 --> 00:31:32,100
saying that?
It might be the future, might be

596
00:31:32,100 --> 00:31:34,800
a mess for us, but I feel that
if you're on top of it, if

597
00:31:34,800 --> 00:31:38,200
you're prepared for the mess,
you'll be able to get through

598
00:31:38,500 --> 00:31:39,700
it.
And that's what the point of all

599
00:31:39,700 --> 00:31:44,000
these chats are like, you know.
Helping each other to prepare

600
00:31:44,000 --> 00:31:46,700
for what the future is going to
come with.

601
00:31:46,700 --> 00:31:49,600
So that we're not in a state of
just complaining of all the

602
00:31:49,600 --> 00:31:52,600
changes, but I can understanding
how to work through it.

603
00:31:52,600 --> 00:31:55,100
And that's the whole point of
PPC live UK.

604
00:31:55,100 --> 00:31:57,300
Yeah.
It had to be a plug because I

605
00:31:57,300 --> 00:31:58,900
was plugging it all through the
chat.

606
00:31:58,900 --> 00:32:02,700
Last week, I decided to hold off
till the end.

607
00:32:03,000 --> 00:32:05,900
So for those who have lasted
through to this stage, I'd like

608
00:32:05,900 --> 00:32:08,200
to tell you about PPC live, UK
happening.

609
00:32:08,500 --> 00:32:11,100
Next week, Thursday, we go for
amazing speakers.

610
00:32:11,500 --> 00:32:13,500
Pitcher who has already shown me
his slides.

611
00:32:13,500 --> 00:32:17,800
It's amazing, I'm excited about
her, not trying to convince.

612
00:32:17,800 --> 00:32:20,700
You're right actually showing
what the opportunities of using

613
00:32:20,700 --> 00:32:25,000
broad match as a match type is
like as we're saying, we need to

614
00:32:25,000 --> 00:32:28,000
prepare for the future, we might
get to a future where broad

615
00:32:28,000 --> 00:32:30,200
match is the only match type
available.

616
00:32:30,700 --> 00:32:33,900
Do you understand how broad
match can work for your Brand's

617
00:32:33,900 --> 00:32:38,000
yet if not?
Come on Thursday next week there

618
00:32:38,000 --> 00:32:41,200
will be three more speakers will
be talking about r, 0e b to be

619
00:32:41,400 --> 00:32:45,500
Branch structure, customer and
value and and more with is going

620
00:32:45,500 --> 00:32:48,900
to be Christmas festivities
stuff and thinking mince pies,

621
00:32:48,900 --> 00:32:50,500
maybe some crackers.
I love that.

622
00:32:50,500 --> 00:32:54,300
Let's get a bit of jokes between
people to get some networking

623
00:32:54,300 --> 00:32:56,900
interesting networking going on
that will be fun.

624
00:32:56,900 --> 00:32:59,700
I'm looking forward to that
tickets are only 16 pounds but

625
00:32:59,700 --> 00:33:02,800
yeah if you go to PC live.com
you'll get the link.

626
00:33:02,800 --> 00:33:07,200
So there's already a buy tickets
functionality right on my

627
00:33:07,200 --> 00:33:10,900
homepage, so check that out.
But yeah, I hope you found this

628
00:33:10,900 --> 00:33:13,400
chat.
You I hope you join us on

629
00:33:13,400 --> 00:33:15,100
Thursday.
We want to continue this chat to

630
00:33:15,100 --> 00:33:19,200
talk about what tech mess that
we should be looking forward to

631
00:33:19,200 --> 00:33:23,000
or to be preparing ourself or
they'll be on Thursday 5:00 p.m.

632
00:33:23,000 --> 00:33:27,100
GMT. 12 p.m. eastern time to
talk about that.

633
00:33:27,300 --> 00:33:30,700
If you have any useful
contributions to what I talked

634
00:33:30,700 --> 00:33:34,500
about today or Corrections,
please let me know, check me out

635
00:33:34,500 --> 00:33:37,800
on my Twitter handle which is
add them, the marketing, a new

636
00:33:37,800 --> 00:33:40,500
or LinkedIn.
We have the PBC chat Roundup

637
00:33:40,500 --> 00:33:43,600
group there, and also be great
for any long-standing, a brand

638
00:33:43,600 --> 00:33:46,300
new listeners to give the
podcast overview.

639
00:33:46,600 --> 00:33:49,900
So yeah, to help with the growth
strategy, give an indication to

640
00:33:49,900 --> 00:33:51,500
the people that's worth a
listen.

641
00:33:51,500 --> 00:33:57,900
So please go to Spotify through
the link, link2sd re e.com, /pb

642
00:33:58,200 --> 00:34:01,900
see chat on this called Roundup
and you will be able to see all

643
00:34:01,900 --> 00:34:04,000
the links where you can just
leave a rating.

644
00:34:04,000 --> 00:34:06,100
It takes a few seconds, I
promise to you.

645
00:34:06,600 --> 00:34:09,199
Finally, remember for your
campaigns and businesses to

646
00:34:09,199 --> 00:34:11,199
Glide smoothly.
There's a lot of hard work.

647
00:34:11,400 --> 00:34:14,900
Work needed beneath the surface.
So keep this one's kicking by

648
00:34:14,900 --> 00:34:16,100
and speak to you next week.