Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are the primary sources of data you utilize in your regular PPC management? Q2 How heavily do you rely on analytics...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How concerned do you think advertisers should be about user privacy? Q2 Are your clients or stakeholders concerned about...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini ( @NeptuneMoon ) Q1 Did you watch any of the “Welcome to 2022” presentation from Google Ads? If so, what are your general thoughts and rea...

Q1 What are your thoughts/how do you feel generally about targeting in PPC? Is it simple? Complex? Harder now? A level of sorcery you wish you could fully unlock? Q2 How specific is your targeting in paid search? What are yo...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you ever been in a situation where a client or stakeholder wanted to do something in PPC that you thought was reall...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you attended any virtual events over the past 18 months for PPC? If so, how would you characterise your experience...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 First let’s quickly chat about the “old” ads. Do you still have Standard Text Ads in campaigns or have you completely sw...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How would you sum up your thoughts on this past year in PPC? Q2 What has been your biggest takeaway (what have you lea...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling, mental health wise, lately in PPC and life? Q2 What do you think are some of the biggest mental he...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you at all familiar with the term MER (Media Efficiency Ratio)? Q2 Are you currently tracking MER and/or ROAS in y...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Were you running any Black Friday (BF) or Cyber Monday (CM) specific campaigns this year? If so, on which platforms? Q...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If Google Ads had an honest tag line, what would it be? Q2 If Facebook Ads had an honest tagline, what would it be? Q3 ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you finding that things that used to work well or really well in your PPC account are just not the same lately? (...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your general perception of advertising on TikTok? Q2 Are you currently advertising on TikTok for any clients? ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Did you see and/or read about Facebook’s big “we are now Meta and the metaverse is where it will be at” announcements ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Do you ever say no to clients and/or stakeholders? If not, why not? Q2: Are there certain requests that you will always...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular take on paid search? Q2 What is your most controversial or unpopular take o...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is one of the biggest wins or successes you’ve had in your PPC career? What did you learn from it? Q2 What is some...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What percentage of your advertising is currently done on Facebook and/or Instagram? Q2 Were you impacted by the Facebook...

Join this weekly roundup of the experts giving you advice on the latest and timely Paid Media strategy & tactics issues as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. New release every Wednesday! ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your thoughts/reactions to this announcement? Q2 Is this going to change the way you set up and/or manage your ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently running any display campaigns on Google Ads? If so, which kind? If not, why not? Q2 On its surface, it...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown @duanebrown Q1 Have you started to prepare for Black Friday/Q4? If not, when do you usually start to prep? Why hasn't this year been differen...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 With Google Ads announcing that expanded text ads (ETAs) will no longer be able to be created as of June 2022 - what are...