Episodes

Welcome to this week's episode of the PPC tat Roundup. Today's episode was a unique one. We didn't quite have the usual discussion where Julie asks some questions and we give expert answers. There was the Google marketing li...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Have you spoken at an event (in person or virtual) about a PPC topic? If not, is this something you’re interested in doi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Which keyword match types are you currently targeting in your Google Ads campaigns? Why are you using or not using the a...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with AJ Wilcox (@wilcoxaj) Q1 Are you currently advertising on LinkedIn? If so, for how long have you been advertising there ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Is the current economic upheaval impacting either your PPC business and/or advertising for your clients or brand? (We wi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@ NeptuneMoon ) Q1 Have you been involved in a hiring process for a PPC agency? If so, what was your involvement and when was your last hir...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) Q1 Do you currently offer any kind of PPC audit services? If so, for which platforms? If not, why not? Q2 Are your PPC audi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) with Brie E Anderson ( @brie_e_anderson ) Q1 Have you started working with Google Analytics 4 (GA4) yet? If not, why not? Q...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini ( @NeptuneMoon ) with Navah Hopkins ( @navahf ) Q1 How much do you currently interact with SEOs on your team/working with your clients/stake...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is “brand safety” a concern for your clients and/or stakeholders? Why or why not? Q2 Have you experienced an increase in a...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler ( @AmaliaEFowler ) Q1 What's your role? Are you in-house, agency, freelancer, founder? Do you manage people? Q2 What does taking a leadership...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini ( @NeptuneMoon) with John Lee (@ John_A_Lee ) Q1 Are you currently advertising on the Microsoft Advertising network? If not, why not? Q2 W...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with Sonika Chandra Q1 What role does reporting and PPC data play in how you do your job? Are you working with data daily, ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How long have you been working in PPC? What is your current position and how long have you been in it? Q2 How did you ge...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini co-hosted by Ginny Marvin Q1 Are you running/have you run any Performance Max campaigns in Google Ads? Q2 If you have not run any Performa...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini, co-led by author & founder Frederick Vallaeys Q1 How much automation are you currently using in your Google Ads accounts? What types are ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are the primary sources of data you utilize in your regular PPC management? Q2 How heavily do you rely on analytics...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How concerned do you think advertisers should be about user privacy? Q2 Are your clients or stakeholders concerned about...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini ( @NeptuneMoon ) Q1 Did you watch any of the “Welcome to 2022” presentation from Google Ads? If so, what are your general thoughts and rea...

Q1 What are your thoughts/how do you feel generally about targeting in PPC? Is it simple? Complex? Harder now? A level of sorcery you wish you could fully unlock? Q2 How specific is your targeting in paid search? What are yo...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you ever been in a situation where a client or stakeholder wanted to do something in PPC that you thought was reall...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you attended any virtual events over the past 18 months for PPC? If so, how would you characterise your experience...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 First let’s quickly chat about the “old” ads. Do you still have Standard Text Ads in campaigns or have you completely sw...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How would you sum up your thoughts on this past year in PPC? Q2 What has been your biggest takeaway (what have you lea...