Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is on your mind this week in PPC? Q2 What have your clients or stakeholders been asking you about this month? Q3 Is there something you need help with or help to figure out? Let’s help each other solve some problems! Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you concerned about all of the layoffs happening in the tech space in general and at ad platforms specifically? If so, what are you concerned about the most? If not, why not? Q2 Is there any platform you are most concerned about, to the point where you are reevaluating strategy? What about that platform(s) is most concerning? Q3 Are you doing anything proactively to help clients or stake...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently utilizing any AI (artificial intelligence) in your PPC efforts? If so, what are you using? If not, why not? Q2 What type of AI do you think has the most promise for use in PPC and why? Q3 What type of AI do you think is potentially most problematic for PPC and why? Q4 What kind of AI would you like to see developed and/or deployed in PPC? Q5 Do you have any ethical concer...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is brand safety a major concern for the brands you are currently working with - and why or why not? Q2 What is your most pressing brand safety concern or issue today? Q3 Do you think some platforms handle brand safety better than others? Who is the best? Who is the worst? Q4 Are there any initiatives that you have stopped and/or plan to stop or pause due to brand safety concerns? Or any tha...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 We talked about strategies for Q5 back in late November, but I will ask again - are you familiar with the term “Q5”? Q2 Did you do anything special for Q5 2022 (defined as the period from Dec 25 to Dec 31)? Q3 Is the Q5 time typically a busy time for the brands you work with? And in what industry/industries are you working? Q4 Did you see or learn anything in Q5 2022 that was interesting an...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is your holiday wish for Google Ads? Q2 What is your holiday wish for Microsoft Ads? Q3 What is your holiday wish for Facebook Ads? Q4 What is your holiday wish for LinkedIn Ads? Q5 What is your holiday wish for Twitter Ads? Q6 What are your holiday wishes for other ad platforms - TikTok, Snapchat, Pinterest, Quora, Reddit, etc.? Q7 What is your holiday wish for the PPC industry? Q...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you ever raised your rates? If so, why? And if not, why not? Q2 Are you planning on or considering raising your rates for 2023? If so, why? And if not, why not? Q3 How do you go about raising your rates? Q4 Are you nervous about raising rates for 2023? If so, why? Will the nervousness stop you from doing it? And if not, why not? Q5 Have you ever received pushback about raising rates? ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Let’s get an idea of who is participating today! Are you an agency, a consultant, a freelancer or in-house PPC? If you’re agency or in-house, what level are you in the organization? Q2 How are you measuring the success of your PPC efforts these days? Are you also privy to metrics for other marketing channels? If so, which channels do you have insight into? Q3 If you have access to data from ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) co-hosted by Akvile DeFazio Q1 Is “Q5” (December 25-31) a term you are familiar with? And if so, do you plan for it specifically? Q2 How have your paid social efforts gone so far this holiday season? Q3 What are the benefits of advertising during Q5? Q4 What type of messaging have you seen work well for Q5 advertising or do you plan to test? Q5 What tools do you use for Q5 campaign and messagi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 While we do our fair share of complaining and venting, we are not all negative! What are you thankful for in PPC in general? Q2 What within or about any of the platforms are you thankful for? Q3 What are you thankful for with regard to the clients or stakeholders you work with? Q4 What PPC resources are you thankful for? Thank you for listening! Please help grow the podcast - and rate/rev...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 With all the terrible tech news - layoffs, Twitter imploding, etc. - what is your biggest concern in all of it with regard to PPC? Q2 Have your clients or stakeholders expressed any concern about the state of the tech platforms and companies? If so, what are they worried about? Q3 Have you seen any impacts on the platforms on which you are managing advertising? If so, what have you experienc...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What are you seeing out there for Black Friday? What is the good, bad and ugly? Are any brands launching sales already? Q2 What are you doing for BFCM? Doing anything outside of your standard playbook? How are you trying to stand out? Q3 Based on the last 10 months, have you readjusted what you expected to see in Q4 2022? Did you start the year with higher hopes after gangbuster Q4 2021. How you...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What does the term “programmatic advertising” mean to you? Q2: Are you currently managing any programmatic advertising for your clients or brands? If so, what platform(s) are you using? Q3 What is your biggest challenge or frustration when it comes to programmatic advertising? Q4 Questions for Marc Poirier - What do you see as the best use cases for programmatic for Google advertisers? Wh...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently managing advertising on Meta or TikTok? If so, for what industry or industries? Q2: Is this your first Q4 managing advertising on Meta or TikTok? If not your first, for how long have you been advertising on one or the other or both? Q3 Do you have anything specific or special planned for Q4 on Meta or TikTok? @courtfalexander - What should brands be doing? Q4 What is your ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is analyzing the competitive landscape something you do for your clients or brand? If so, how often do you do an analysis? Q2: Are there any tools you like to use when performing competitive analysis for PPC? Q3 Are there areas that you find matter more now than in years past? If so, what areas tend to be most impactful in competitive reporting? Q4 Do you provide PPC services for a highly c...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What was your overall impression of or reaction to the things that were announced or discussed (some were features that had been announced previously such as Multisearch)? Q2: There was a huge emphasis on images and their role in search. What are your thoughts on this? Are there challenges for the brand(s) you’re working with that you expect to face for a more image-focused search experience?...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you in the midst of any PPC planning right now? If so, what kinds of planning are you working on? Q2: How are you handling budgeting planning for 2023? Are you using 2022 or your comparison? If so, why and if not, why not and what are you using? Are other economic factors coming into your planning (inflation, recession, etc.)? Q3 How are you conducting keyword research these days (if you...

#ppcchat Twitter discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you regularly need to talk PPC with non-PPC people? If so, who are you most regularly talking to? Q2: Have you found particular language or techniques to explain PPC to non-PPC people in ways they can actually understand it? Q3 What aspects of PPC do you find are most often misunderstood by non-PPC people? How do you try to combat the misunderstandings? Q4 Do you have resources that you...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you and/or your team find yourselves working nights, weekends, etc. regularly? If so, why? And if not, why not? Q2: Do you find that your clients or stakeholders are regularly requesting “emergency” or “urgent” help on things? If so, what kinds of things? And, how do you handle these requests? Q3 Do you have any language that you use in your contracts or communications when a client or s...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you concerned about the economy in general as we head into Q4? If so, why and what is most concerning? And if not, why not? Q2 Are you concerned about the economy relative to the industry(ies) you manage advertising for heading into Q4? If so, why and what is most concerning? And if not, why not? Q3 Are your clients or stakeholders bringing up any economic concerns? If so, what are they ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the metrics that you think are most important in managing and evaluating PPC in 2022? Q2 Have the metrics that you track and/or rely on changed in the past 2 years? If so, how? Q3 What metrics do clients or stakeholders care about or ask about the most? Q4 What is the most overrated PPC metric, in your opinion, in 2022? Q5 What is the most underrated PPC metric, in your opinion, i...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 If you are doing PPC for lead generation (lead gen) for what industry or industries are you currently advertising? Q2 Which advertising platform(s) are you currently using for your lead gen PPC? Does it vary at all by industry? (Performance on the platforms will be the next Q). Q3 Which platforms are having the most success for your lead gen PPC efforts currently? Is this different from wher...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you been working or trying to work in Google Analytics 4 (GA4) yet? Q2 If you have been working in Google Analytics 4 (GA4) how has it been going for you, generally? Q3 What is/are your biggest frustration(s) in working in Google Analytics 4 (GA4)? Q4 Is there anything cool you’ve found in Google Analytics 4 (GA4)? Q5 If you could provide direct feedback to the Google Analytics 4 (GA4...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@AmaliaEFowler) Q1 : It's well known there are a *lot* of changes that happen to the Google Ads platform and therefore, how we work. What changes have stymied you or frustrated you the most recently? Q2 Let's start with match type shifts and lack of SQR data. How has this affected your account, and what strategies have you found to mitigate it? Don't forget to indicate if you have specific industry strategies ...