Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What are you seeing out there for Black Friday? What is the good, bad and ugly? Are any brands launching sales already? Q2 What are you doing for BFCM? Doing anything outside of your standard playbook? How are you trying to stand out? Q3 Based on the last 10 months, have you readjusted what you expected to see in Q4 2022? Did you start the year with higher hopes after gangbuster Q4 2021. How you...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What does the term “programmatic advertising” mean to you? Q2: Are you currently managing any programmatic advertising for your clients or brands? If so, what platform(s) are you using? Q3 What is your biggest challenge or frustration when it comes to programmatic advertising? Q4 Questions for Marc Poirier - What do you see as the best use cases for programmatic for Google advertisers? Wh...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently managing advertising on Meta or TikTok? If so, for what industry or industries? Q2: Is this your first Q4 managing advertising on Meta or TikTok? If not your first, for how long have you been advertising on one or the other or both? Q3 Do you have anything specific or special planned for Q4 on Meta or TikTok? @courtfalexander - What should brands be doing? Q4 What is your ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is analyzing the competitive landscape something you do for your clients or brand? If so, how often do you do an analysis? Q2: Are there any tools you like to use when performing competitive analysis for PPC? Q3 Are there areas that you find matter more now than in years past? If so, what areas tend to be most impactful in competitive reporting? Q4 Do you provide PPC services for a highly c...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What was your overall impression of or reaction to the things that were announced or discussed (some were features that had been announced previously such as Multisearch)? Q2: There was a huge emphasis on images and their role in search. What are your thoughts on this? Are there challenges for the brand(s) you’re working with that you expect to face for a more image-focused search experience?...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you in the midst of any PPC planning right now? If so, what kinds of planning are you working on? Q2: How are you handling budgeting planning for 2023? Are you using 2022 or your comparison? If so, why and if not, why not and what are you using? Are other economic factors coming into your planning (inflation, recession, etc.)? Q3 How are you conducting keyword research these days (if you...

#ppcchat Twitter discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you regularly need to talk PPC with non-PPC people? If so, who are you most regularly talking to? Q2: Have you found particular language or techniques to explain PPC to non-PPC people in ways they can actually understand it? Q3 What aspects of PPC do you find are most often misunderstood by non-PPC people? How do you try to combat the misunderstandings? Q4 Do you have resources that you...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you and/or your team find yourselves working nights, weekends, etc. regularly? If so, why? And if not, why not? Q2: Do you find that your clients or stakeholders are regularly requesting “emergency” or “urgent” help on things? If so, what kinds of things? And, how do you handle these requests? Q3 Do you have any language that you use in your contracts or communications when a client or s...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you concerned about the economy in general as we head into Q4? If so, why and what is most concerning? And if not, why not? Q2 Are you concerned about the economy relative to the industry(ies) you manage advertising for heading into Q4? If so, why and what is most concerning? And if not, why not? Q3 Are your clients or stakeholders bringing up any economic concerns? If so, what are they ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the metrics that you think are most important in managing and evaluating PPC in 2022? Q2 Have the metrics that you track and/or rely on changed in the past 2 years? If so, how? Q3 What metrics do clients or stakeholders care about or ask about the most? Q4 What is the most overrated PPC metric, in your opinion, in 2022? Q5 What is the most underrated PPC metric, in your opinion, i...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 If you are doing PPC for lead generation (lead gen) for what industry or industries are you currently advertising? Q2 Which advertising platform(s) are you currently using for your lead gen PPC? Does it vary at all by industry? (Performance on the platforms will be the next Q). Q3 Which platforms are having the most success for your lead gen PPC efforts currently? Is this different from wher...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you been working or trying to work in Google Analytics 4 (GA4) yet? Q2 If you have been working in Google Analytics 4 (GA4) how has it been going for you, generally? Q3 What is/are your biggest frustration(s) in working in Google Analytics 4 (GA4)? Q4 Is there anything cool you’ve found in Google Analytics 4 (GA4)? Q5 If you could provide direct feedback to the Google Analytics 4 (GA4...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@AmaliaEFowler) Q1 : It's well known there are a *lot* of changes that happen to the Google Ads platform and therefore, how we work. What changes have stymied you or frustrated you the most recently? Q2 Let's start with match type shifts and lack of SQR data. How has this affected your account, and what strategies have you found to mitigate it? Don't forget to indicate if you have specific industry strategies ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How long have you been working in PPC? And how did you get into the field initially? Q2 What is something about PPC in general that you know now that you wished you knew a lot sooner? We will get to more specific questions after this one, so keep your answers about the industry or something general to PPC here Q3 What is something about paid search that you know now that you wished you knew ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the biggest general PPC myths you’ve encountered from clients or stakeholders? How did you dispel them? Q2 What are the biggest PPC myths you’ve encountered in the industry, in other words, things that get discussed by PPC practitioners that you think qualify as myths? How/do you dispel them? Q3 How about myths that are pushed by the platforms? Thank you for listening! Please help...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is on your mind in PPC this week? Q2 Are you using Performance Max? How is it going? What's working? What is driving you nuts? Q3 Are you feeling anything from clients or stakeholders that indicates nervousness about the economy and recession? If so, from what industry(s)? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What, if anything, does the term CRO mean to you? Q2 Do you have any experience in CRO (conversion rate optimization) and/or have you worked on or with the teams who are responsible for the web site/landing page experience? Q3 Is it part of your regular practice to review landing pages and/or web sites when either pitching or working on PPC accounts? Why or why not? Q4 Do your clients or st...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you position your value/offer during new business calls or meetings to discuss potential new PPC initiatives? How are you positioning the value of PPC? Q2 How do you think the value (perceived and/or real) of PPC has shifted over the past few years to clients or stakeholders? Q3 Has the value (perceived and/or real) of PPC shifted over the past few years to YOU as a PPC professional? ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 With Google Ads ending the ability to create new ETAs (expanded text ads) this week, will you be creating any new ETAs before the deadline? Why or why not? Q2 Do you have any Google Ads accounts that are not running RSAs (responsive search ads) yet? If so, why no RSAs? Q3 Will you continue to run your ETAs? For how long and/or what would make you stop running them? Q4 Has the end of ETAs im...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What is your main goal when onboarding an account? This could be an agency onboarding a client or an in-house team taking over an account from another team. Maybe even spinning up a new country account Q2 Do you have a standard process/system for onboarding a new account? Let us know why or why not Q3 For those that do have a system, what have you found that made the system successful? Q4 What ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How important do you think expectation setting is for clients/stakeholders when it comes to PPC? Q2 Do you actively set expectations for your clients and/or stakeholders when it comes to PPC initiatives? If not, why not? If so, how and when do you do it? Q3 Do you have any kind of standard language you use (either written or in conversation) when setting client/stakeholder expectations or do...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 If you are working in B2B PPC, for which industries/categories are you managing advertising? And are you doing search, social or both? Q2 Which platforms are you advertising on for your B2B clients or brands? Q3 What, if anything, is working well for you right now for B2B PPC in search advertising? (Next question will be social Q4 What, if anything, is working well for you right now for B2...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with by Ginny Marvin (@adsliaison) Q1 Let’s start off by sharing our overall reactions to this year’s Google Marketing Live event. How are you feeling/what are you thinking one week later? Q2 What was the thing that was announced or talked about that you found most interesting? Why is it interesting to you? Q3 Is there anything you thought for sure would be discussed and/or announced at this ye...

Welcome to this week's episode of the PPC tat Roundup. Today's episode was a unique one. We didn't quite have the usual discussion where Julie asks some questions and we give expert answers. There was the Google marketing live. It was a conference that happened live on Google as in, there were people there. I saw pictures of Christi, Olson of Microsoft and Kirk Williams and Frederick Vallaeys and, several other people. So they were actually out there, but there were lots of chats on Twitter, an...