EP258 - GA4

0:00 Hello, and welcome to this week's episode of the PBC chat Roundup in today's episode. We have Julie taken us on a very unsurprising. Topic, considering a deadline that we've got in the next couple of days. We're talking about ga4gh a for is about to be our only means of, you know, doing Google analytics tracking and you a universal analytics is about to be sunsetted in a couple of days. So you need to have migrated down your own analytics, migration created your new events and making sure you got older. Ladies Jaipur tracking codes on your side and all that fun stuff. So yeah, we're talking about whether we're prepared for it with our clients are prepared for it. Whether we have we were using it properly what our challenges are and resources of course because we're not just hair about, you know, given doing Rants and, you know, Sharon are nuances. But definitely also about sharing the ways that we're trying to, you know, evolve with the industry evolving as well in the resources that we're finding to allow us to stay. A on top of things.

1:01 So, yes, I hope you enjoy that and take a lot of useful. Things out of this chat, hope you enjoy. Hello and a warm, welcome to this week's episode of the people see chat Roundup. This is the podcast where I round up the Twitter discussion. That happens on Tuesdays at 5 p.m. GMT. I'm your host, a new, and I'm recording from my studio here in London UK. And I use this platform to share, not just expert, but also my ideas and considered best practices about pain. Add media and the direction, the digital industry is going in. So if you want to keep up to date with my tips and tricks in the industry, and get the latest on the podcast that has been called your go-to if you don't make it to the PPC chat live discussions.

1:52 And even if you do then like foolish and retweet on that, try Twitter with my handle the marketing, a new or join us in our LinkedIn Group, which is the PPC chat Roundup. Or if you're on Instagram, why don't you check us out at PPC, chat underscore Roundup to get quite And Snippets from previous episodes. So yeah, Julie takes us on what would be a historical chat? Because we're no more. Will we be able to do a talk about moving on to ga4 from next week? We will be on GA for from next week it would be our only option for, you know, doing analytics when it comes to Google analytics. Anyway. So yeah, quite historic moment.

2:32 One of those historic moments that Google likes to give us and I've been giving a lot lately with the depreciation of Sarah. Cyril tools that we've come to know and love. But yeah, it looks like this time. This is one of those that would have to say goodbye to another goodbye to. I feel in a very emotional way for a lot of people are very frustrated way for a lot of people before we get into the questions. This chat is intended for PPC, Professionals of all levels. If you have something you want to share, please do we are a friendly and supportive Community. Please don't be afraid to participate, and yes. But if you are just a lurker and you just want to listen to the podcast, you're also very Very much welcome and thank you for listening to this episode. And when terms of people who are participating people are in the last goodbye farewell tour of the you a the universal analytics.

3:24 We've got actor River Minkoff and have a Hopkins joins us for this as well, as well as Julie advice, Lawrence Chase, Fraser Andrews. He's been giving a lot of tips about what you need to do in this last last week of you a Travis, as well. Joins us and yeah, Julian, that's a new name. So I hope he's going to be in future chats and shown early as well, and I'm sure quite a few more. So, yeah, let's get on to question 1. So, Julie asks, are all of the sites you work with using GA for if so for how long, if not, why not. So yeah, it looks like quite a lot of my clients. Yes, have have migrated, I'm not showing times of all of Marin software's clients but yeah, quite a quite a number of my clients have my Dated manatee Manatee goes. Yes.

4:10 Ready to roll. Pat ball bag sets. Yes. But more than half are still checking you a data first and not fully reliant. On ga4, not surprising Trappers goes. The most forward-thinking brands have had data. For the last six to nine months, others are convinced, they are cut over process, should sign with the Sunset date on Friday. It's a mixed bag surrounded by continued apprehension. Desire respond saying, yes, six months, everyone hates it, Google made. One of the worst you eyes on the planet, huh? Ray A bastard respond saying most of it I set up six months ago but one Medical Practice client uses a locked-down platform that only transitioned to J for this week's a bit late. For that, that might be quite annoying. Delivers respond saying it only certain ones, my restaurant client actually has quite a bit of experience with it as they installed it, when it first came over for app tracking now, it's all getting migrated Julia's.

5:05 Well, says, yes, all of the sites I work with are running GTA 4 and half. Infinitely six months. They only did it because I insisted they do it. Otherwise I think that we all also migrated cases so yes. If you don't migrate next week, I believe that you will get also migrated Lawrence Chase response saying yes, I had been pushing my clients to move GA for pretty hard. A lot of Brands hate change and hate to put in resources to making the change when there's other work but it had to be done and you have phrase Andrews as well. Say is a number of accounts. I I work on haven't migrated in the last three to four months, that being said, being involved with so many migrations in such a short space of time has helped with understanding the platform, big SO2 Brie and the same break big shout-out even whose content I've been consuming and mass.

5:56 And that the truth Ian anyone that says hey I need you a full training, I just point them to I point them to Bree be, eat Anderson and she's great Lawrence goes as well yet. Few of us took her clothes together together, A jump start on the new platform about a year ago. Brie is a great teacher. So yeah, we're all big fans in here as well and then never Hopkins as well response to question one saying, for the most part, yes, the biggest areas. I see struggles are with e-commerce, particularly for app, heavy sites lead gen have for the most part been on GA for since the start of the year, now then continues. It's worth noting that whilst most orangey for, I'm still heavily reliant on Native conversion tracking For PPC campaigns most brands.

6:41 I work with don't qualify for GA for audiences, do to thresholding. However, for those that do I am in love and then Julian as well, says, yes, all of the sites are wrong Google ads for have been using GA for for about 4, plus months now. However I am a much bigger fan of bidding primarily on website conversion actions over g. A Chanel as well response to question one saying, yes, to start with. We tried to get Everything tracking first close to a year as we could some clients have been a little behind the ball but not from a lack of pushing on our side. And then Julie takes us on to question 2 saying that, how comfortable are you working in GA for? I was like not yet.

7:26 Yes. Now they're not at all yet. Anyway, management goes getting there slowly. Travis goes learning curve. For sure early. Takeaway for me is the things that are easier to find report on and draw insights from India. A form must be a priority for Google and therefore deserve attention. Custom reports should be a go-to resource even in you a so that's less novel mattress, wanting fairly comfortable for the easy stuff, but still find myself frustrated, especially when other platforms still don't have Integrations or clear documentation, Rabe acid response saying, slowly getting there. I've got custom dimensions and a few custom Explorations. I can set up pretty easily now, but I still feel like the basic things I Our missing basic things are missing. That is very worrisome.

8:13 There aren't response. Same as comfortable as you can be with a newish platform finding workarounds for data that used to be easily found in you. A Julia virus. Goes at this point. Not very, I'm so grateful for all the training and tips I've received, but it's so fundamentally different that I would likely wouldn't feel comfortable for a while. Yeah, right there with you. Julia Julie response to question 2 as well. Saying I would like to be way more comfortable than I am in g. Day, four, I just find everything so hard in ga4 versus you. A more steps more setup, endless customization, which has meant way fewer, pre-setup, Matrix reports, Etc. So, nearly as well response to question to say, and I would say I can find most reports and set up conversions, Etc, but still feel behind on creating custom reports that are usable a lot of the stuff I want to create just doesn't seem possible.

9:03 He may be possible, but I haven't figured it out yet. Julian response in on a Scale of 1 to 10. I'm a solid five to be honest. I'd say, I'm a solid three. I've seen a bit of what others can do with GA, for custom reports. And I'm not there yet. I've been more focused on setting up or deploying J. 4V G TM because it seems to be where many of my clients get lost, apparently. Yeah, definitely. I've used a lot of gtn to set of my ga for as well. Ashton clock response to question one saying it varies depending on the client some of our newer ones. Only just started working through this week in May or June usually because of past partner or team, didn't make it a priority. Others have been using GA for since early 2022 around. When the announcement was made John Kagan response, saying they will be that being said, having one client, who insists on doing it on their own, and still hasn't migrated to it. So, who knows?

10:02 One client? We migrated in January of last year, nice actor response to question one as well. Said, I'll A different perspective on this. I'm mostly working with tech and SAS at the moment. You will not believe that there are so many big SAS still running on you. A moreover, they had not even downloaded the you a data for future references. Never response to question to say on a scale of one to ten. I'd put myself at a seven nice. So I'd be a neutral on the MPS scale in all seriousness. I don't think we ever raised ourselves as highly as others would rate US compete comes with time. She continues folks. I strongly recommend learning from other. We do get to the resources people yet, but hey, nice.

10:45 To get a jump, start on that Nava. She recommends and these are handles. So that's why I have underscores in some of these sayings at Brie on this code e on the school Anderson at measure underscore Minds at team with TJ Jensen. So that's JJ and soon at analytics Mania note. If I didn't mention someone, it's not that. The aren't useful. Just these are the folks who helped me navigate continues. I will say we PPC folks got the short end of the stick because most contents to get comfy with GA for was very SEO focused. I think that might be part of the reason so many cling to Native tracking and audiences, even with a robust set up.

11:27 So yeah, as he owes are having a field engineer for, I don't know. I'm not hearing them talk a lot about it. For example, is response to question to sing comfortable, but for sure have so much still to learn Main concerns really are around tracking parameters and events. But so much of my learning has been community-led taught at Google for lack of training videos. Can't fault them, however, in making advertisers aware, yeah, there was countdown. Clocks in email signatures on the platforms everywhere and then your actor goes follow up on question one. How is keeping the past you a data will ensure that we are not facing any data lost. Even after we migrated to ga4 and never goes downloading the data into bigquery or other data management. Tools is helpful.

12:09 It's also useful to document with your own year reports, you need versus they're nice to have, so you can try to do oranges, two Clementines and upcoming reporting cycle. So yeah, straight forward to back up, actor goes and I think pretty sure it is. We will make of response a much more comfortable than I was, but I'm still not 100% confident that I'm using it to its full potential. I don't think anyone is and she continues what this is an answer question 1. Now saying she says, I think we finally have gotten almost everyone over but it's not an easy setup and it can be challenging to push the change management through big complex organizations or teeny tiny ones with no development teams. And I'm just also to note that there is a mg, a full resources page and I think this is response to navigating a list of resources and people to follow and if you go to official PPC, chat.com, forward slash, Google hyphen analytics, Hyphen for hyphen, Ta for hyphen resources, you'll get there. Go to official, PPC, chat book, calm, and yeah, drop down from the resources page, and you'll see the option for Google analytics for sir.

13:19 That won't be hard to find at a response to question two Saints. So, so far, I'm not impressed by the ability to download the data feature. So, no, no. However, I'm working on SAS with my partner to work. Somewhat like, what ga4? But without complex dashboards, we are still working on getting it up and running. Running and Ashton response to question 2 as well, as in I can get the essentials of what we need for reporting, pretty easily like Channel and campaign breakdowns. But beyond that, there is a lot to learn. And unfortunately, I haven't really had the time or capacity to dive deeper into the platform and in response to Navas suggestion to actor, about downloading the data into bigquery Julie, girls. Sure.

14:01 Wish bigquery was accessible to Mac users. So yeah, be aware guys bigquery Accessible to Max. Oh yeah. And Julie check, but it's not and exercise. That's why I bought a Windows laptop recently to run cracked software. So yeah, get a PC if you're going to need big query for your data and then Julie gives us a question. 3 saying what are your biggest challenges working in GA? For Travis response saying the biggest challenge is now juggling two properties. Regardless of my ga for data set I still have different comparisons across two platforms. I also find Holding extremely frustrating, always in the name of privacy, but I find Google's Russian. Now inconsistent Matt response, same threshold inquiry, but also getting new features in the last month that should have been released for six months, for advertisers before the switch date, split data and broken Integrations. Like not seeing calls tracked back to campaigns and needing to add them manually.

15:02 And we have John Kagan responding to question, 3 about his biggest challenges saying they are so many but the most annoying One. At least for me, is that the navigation of the you, I still doesn't make sense. Julia voice response saying, QA nothing to check against and conversion rebuilding. I'm now in very fun conversations about why conversions are dropping. Because the way events and sessions are measured has fundamentally changed year on year, comparisons for nany. Cam is effectively over a while. Sean goes. Yeah, this luckily, we started reporting in, q1 from both. Thew a and ga4 to show clients the difference in conversions but some are still struggling Jesus.

15:45 So what is Right? Ah, that's annoying. So Emily responds saying yeah to question 3 same the usability. Nothing seems like it was created from the users point of view. Yeah. In that right Julie response saying getting reporting set up and being able to easily view segmented data. The report Builder gives me a headache as soon as I open it. How worse? Handed you a reports, not ported into GA for Travis goes. I think Google's current reasoning different measurement certain metrics naturally sun setting makes sense. Does it mmm still way too big, a Band-Aid to rip off at once? I wish certain changes could have been woven into you a over a span of years.

16:30 Instead of trying to learn a new language overnight, Julie goes, I saw someone tweet that calling this product ta for is really a big misnomer. It is Is not a new version of the existing Analytics tool. It is an entirely new application and probably should have been named as such, right? It is a brand new thing and Travis goes fully agree. Google's product, naming leaves much to be desired. So many have such a thin coat of varnish applied. It's easy to see through Auto applied recommendations performance, max value based bidding additional conversion value from new customers most offensive. Julia vitals are response to like Julie's answer to her question. Sandwich was like getting reporting set up and being able to easily view segmented data and the report Builder gives her a headache as soon as she opens it and delivers goes I'm taking the report rebuilding pretty personally. It's should have been mapped over with support if warranted. Not everyone has sales data as a single point of Truth in that the truth and never goes honestly I think half the reason we got the gift of audiences based on enhanced conversions was to make up for the glitches - of ga. For based on size of scope of Brands and Fraser response to question, 3 saying.

17:44 Yeah, biggest issue for me is data processing times. The shift in going from real-time data updates and you a to sometimes having to wait 24 hours for data has meant extra expectation. Managing for clients that being said, debug mode is a godsend for GTM checks. Julie goes. Yeah, I have heard complaints about the lack of live data viewing to yeah. I think even Chris Ridley this morning was like, we've not they've not been showing the conversion data since 9 a.m. and this was already early afternoon maybe was a matter of him needing to wait many more hours to see his data and rivermen cough response to question 3 say, saying the inability to pull year-on-year reports in the platforms, especially for accounts with long histories. Oh, Lord, and never Hopkins response to question three saying, biggest challenge to working in GTA 4 is thresholds and balancing In privacy versus utility, ga4, is a really powerful tool and provides Enterprise level resources across the board.

18:46 The problem is not everyone has enterprise-level data, PS. Google signals is a GDP, our trap or Lord, never continues. Unless you take the time to unselect countries for the modeling of data. You might be putting yourself at risk for GDP. Our safest is to not use them, but for us us, folks, it's hard to say no to That data enrichment. So remember if you're looking at modeling of data and you're looking to use it be careful about GDP, our roles and make sure that you're on the right side of the law, Julie response to that scene and we and our clients have grown so accustomed to having detailed data that this shift to less detailed data, involves a level of trust that companies like Google simply have not learned, especially when they are reporting on the success of an entity. That makes them money.

19:40 Colin Harris response to. I'm never saying that. Yeah, they are few times I'm grateful that the US doesn't really believe in privacy rules and this is one of them. Yeah, their lives have rules. I feel America does not believe in but let's not another conversation for another podcast. A certain response to question 3 seen echoing, everyone sentiment on usability, hair, feels clunky are trying to do anything compared to you a govern sing response. Question 3 saying, yeah, Ports, even very simple reports are used to generate in you a takes hours. Sometimes, Julian response to question 3 saying it's definitely using the report Builders and he gives a mind-blowing Emoji to that one.

20:21 And Julie goes, I feel you on this. That report Builder is clearly a devs flex, but for regular folks even technically Savvy ones like PPC has it is a nightmare. So yes that's that's going to be fun for us and going on to question for Asks, what is missing in GA for that? You regularly use in Universal analytics and I feel people are going to say everything, Travis response. First of all saying I already miss the behavior flow report, not a ton of folks. Leverage. This historically possibly explaining its depreciation having a visual map of average Parts through a site was invaluable for me. It can be recreated, but it's not the same Rabe acid respond saying, this is so stupidly basic by Miss. Able to view charts by week or month. It made Trends spotting so much easier. So we can't view charts by week or month anymore. Or do we have to recreate that you've got to be able to do that?

21:21 That's got to be a custom report that you can do it be ridiculous. We can't see starts by week and month anymore, that's a bit annoying. Anyway, actual response, question 3 saying, they are minimum data threshold, is the inability to download the reports. The inability to connect old. You a data with the new, you a date. Te. No GA alternative. Well, there is alternative to Jay's just whether you feel that it is worth it or worth the money. I do bi analytics for one companies and not understanding why they have to switch to GA for. She continues media buyers in the mid with an inaccurate data, lovely delivers response. Question forcing aside. From all my conversions, I'd say segments, I'm a click around and find out kind of lady never His response question for saying this is a bit of a cop out by miss the stability of data.

22:12 We can recreate most of the reports and metrics from you a2j for but I find I am on shaky aground entrusting the data /, formatting it also knowing it will be purged after a time is a mood isn't adjust it to respond saying I'm waiting for everyone's answer here as I shared mine in a three even Julie goes out where to start in reply to question 4. How about any useful people? See reports, just existing or any PC navigation, or The Disappearance of segments or the fact that everything has to be set up or customized. No one wants this as the only level dashboards easy sharing and everything else. Never goes, the PPC navigation is solvable by adding in those reports to the library collection. One of my best golden nuggets from Bri Anderson. Do they respond saying the product team actually said that the you a navigation?

23:08 Too hard. Sony made it simpler in GA for I was providing feedback to them for a hot second, a while ago. Wow, yeah. Providing feedback to the producting. Actor, goes, is the data from you. A will go wish for the companies who haven't switched to GA for yet. Well, they'll be auto-switching happening at some point. Julian response saying you a had better ready to go reports out of the box. I feel as though you a was much more powerful out of the box than ga. If or when it comes to this, right? Exactly. And Julie goes Google will tell you that ga4 is much more powerful while that is technically true statement from an ease of use perspective.

23:51 It fails who cares if you can customize into Oblivion, if you can't recreate reports, you've been sharing with clients for the last 10 years. Yeah I hope you're listening Google doubt. They are but I really hope they are shontella response saying I'm not sure if they are missing or just not easily. Accessible. But segments, some secondary Dimensions, easy to read graphs, good luck. If you are color, blind distinguishing between six lines of different Blues, Lord, ain't that the right Judy goes the colors. Good Lord yes. Julia voice goes. Thank you for mentioning the color situation. Accessibility is not it with Google these days. It's all Hues and shades and a prayer that you can see it all correctly. Jesus, ain't that the truth?

24:35 Tim Holloman response to question. Forcing And tab by Source or medium with Goal, set columns customized By Priority had a lot of default views that exist in different forms. Now, haven't found a way to recreate all of them yet, that's tough and then you are never have Kings goes. I'm not sure. We questions. She's answering them. But just in terms of the chat in general, she says I think the point about Sherwood data is where third-party Solutions like optimize ants wider and others will come in to save the day. We also don't have Have to stick with GA for if it doesn't meet our needs. Yes, you really don't perfect segue into question 5. So what's question 5gd goes?

25:18 Yeah. Are you actively investigating and or testing other analytics solution? If so which ones and what are your thoughts on them? Me know, personally, because it's all about what my clients need of have been asking for. And yes, they have been added OB analytics as I mentioned before a droll as well as been. Another one that clients have mentioned that they're switching to To Travis response team for now. I am in the devil. You know, Camp if Google ads. Prioritizes ga4 signals need to master that platform and accelerate the ad serving machine learning. The door, is open, sea attribution for host of new tech Solutions. I still think the default will be GA for by Year's End. Surviving a sassy lady, even respond saying not currently, but keeping an eye out for something useful to a small business.

26:06 Yes. I think some a lot of Will be novel. Hopkins goes. It's almost like I read read your mind. Currently. Most of my folks are still team GTA 4, but that's also because ga4 is free. I think we'll see a big shift from Enterprise and be to beat other Solutions. I think we will too, as well. River response to question for same. Bounce rates and e-commerce. Conversion rates are two big missing pieces actor. Response question, five, same pure Python and coding. If I think it looks good we end up having an alternative. I would like to hear What others are testing. Yeah, Chanel response saying I would like to be but wanted to get GA for all set up first and of course as sort of data to see.

26:47 In response to question five, I am quietly waiting for the Microsoft uet analytics in hopes that the actually saw what was happening. And recreated, a more you a like Platform One Can Dream? Yes. Microsoft. Get in there on that Julie response to question. Five saying, I have not looked at other options very seriously but I want to The site. If anyone wants to do a write up of alternatives to GA for, let me know and there might be one out there already. Julia Vice response to question five saying yes. And no as a spoiled, hold Co brat. We have our own data Lake that we can visualize from but that isn't a solution for everything like when I onboard a new client and now can't get their historical data, easily data portability, and ownership is a major flow with a response to Question 5 saying had a fun time exploring at arise 23 and checking out other options. Adobe seems to be one of the bigger competitors there. They really are she continues?

27:49 I doubt, we'll see a lot of people switching off of GA, though. Most clients don't have a budget for analytics and GA is powerful and free Julie goes, I have said for years that when Google needs Revenue ad dollars cannot continue to grow forever, that they would introduce a paid tier of Analytics. Where you got more PC settings and actual support for maybe $50 a month. River goes, they have GA 360 which isn't switching over for another year, but it's pretty expensive. I believe Tim Halloran response saying your agreed until there's a worthy Contender or disruptor, even with the upheaval. It's still the most integrated into every facet of the paid Media or cross-channel Department experience.

28:33 It would take quite a bit of time to completely switch over from it. It and we have Tim hollering responding to question five as well saying. Haven't found a replacement per se, but I do like having redundancies in place redundancies, especially lately with the unpredictability right now, the other analytics software's are specific to clients Industries or Rocker Box. Adobe also use a few for reports like Optimizer shape Optimizer and comma shape, a shape and analytics. Uh, I'm not sure. So one more question to go and really are What have been the most helpful resources you found for setting up and using GA for Bree Anderson? For me?

29:15 Is it? So I, but also unofficial PPC chat.com. There are a list of resources that Julie has gathered as well. So I highly recommend you check that out. I started with everything Google self Publishers and Travis response. To question 6 saying, hear it from the horse's mouth and learn through the that lens first from there, I crowdsource. People are brilliant, many solutions and reports are also published ready to see Excel udemy and others, reinforce some paid. So yeah, people are having to pay to train to get this information which is really interesting Chantelle. Irresponsible I signed up for Bree underscore underscore understands course.

29:57 Watched a lot of webinars, read a lot of e-books and spent a lot of time playing around and I still feel about a five or six on the comfortability. Gail Sheehy continues by the way. That is not a knock on any of the courses or webinars. It is more about the DraStic change of ga4 and the complexity of the usability. So, yeah. So even with all the help they and expertise getting, it's just so complex. We were goes, Google has so many good ones to be honest on their services, that google.com page, and Miatas, very versys, is a good place to start. Julian goes measure school and team has excellent explainer video.

30:38 Is on Google analytics, their YouTube channel has been a One-Stop shop for me and Julia Vice response and custom Training for me. And my team though it's still pretty confusing never Hopkins as well saying. I listed a few folks earlier but we'll highlight a few more one Google's tutorials to Foxwell. Founders and 3, this chat always helpful for anything, PPC. And the difficulties that we're facing and on that note, we come to the end of this chat. I hope you found that useful. I hope you've listed On and made note of the resources that you have for ga4. I hope you're not having a stressful last week before the ga, for a migration. So yeah, I hope you're hanging there. Join a community joined, the PVC chat Community joined the our, the PLU chat WhatsApp Community as well. Just go to be it .l, y /pl, you WhatsApp, and you'll be able to get the link to.

31:35 Yeah, join us on there. So, you know, if you have Questions about ga4, if you have any questions about getting paid in the industry, we have any questions about P, Max data that. You're seeing how to get ahead in the industry. Join the PLU chat community on WhatsApp and I'm sure we'll be able to answer you. So yeah, hope you've taken some great takeaways. If you want to continue the on this chat, tho please join on Thursday. At 5:00 p.m. June GMT, as well as Julie, will be continuing the chat there for any feedback about the podcast, or maybe even some correction on anything that has been shared. Do get in touch with me on Twitter, my DMs are open on the handle, at the marketing, a new, or on LinkedIn. We have a PVC chat Roundup group. It would also be great for long-standing, a brand new listeners, to give the podcast a rating or review. You just go to the link, tree.com /p P c-- chat on the score round up, you will be able to get that. Also exciting news in anticipation for PPC, live UK's first year anniversary, that's happening on the 27th of July. By three weeks before them.

32:40 IE next week, Thursday on the 6th of July at 5:00 p.m. GMT, top p.m. eastern time, we're going to be doing a free webinar. Maybe, just go to the PPC live. UK LinkedIn page, and look at our events. You'll be able to see this loads of post about it. And yeah, I'll be reminding you next week for a couple of days before the webinar to check it out. We are going to have Indian indoor pool ride. We're going to have Russell Russell. So, two of our speakers are in the pool, right? And Gemma Russell, two of our speakers, two out of the four of our speakers to to clarify as well as Jon Paula Larusso, who is the founder of add World Experience, who are also one of our sponsors. So excited with that amongst them, that is about 30 plus years of paid media experience, that will be involved including mine that's more like 40 years of experience in in and there's going to be talking about aiga For and conversion tracking. And you know how that is changing a lot. Because those are the kind of topics we're going to be talking about on the 27th.

33:45 So join us. Sorry for giving you confusing dates. Join us next week. Thursday on the 6th of July for the webinar. Go to our LinkedIn page. To check that invent out because it's going to be a LinkedIn livestream. Finally, for your campaigns and businesses to Glide smoothly. There's a lot of hard work needed beneath the surface, so keep this one's kicking by and speak to you next week.