EP255 - GML Q&A with Ginny Marvin

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Hello, and welcome to this
week's episode of the PBC chat

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Roundup.
In today's episode, we have a

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special guest and a special
format where we've got to have

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Julie leading but she's being
joined by special guest Ginny,

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Marvin AKA at ads liaison on
Twitter because she is the

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Google ads liaison and she's
also an amazing active vocal

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member of our PPC, chat
community.

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So when we have complaints, you
know, she Response to them had

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when we have questions, she
responds to them.

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Of course to the ones that she
can.

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You know, she don't respond to
everybody.

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She doesn't respond to every,
you know, ranted, on goings of

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some people.
But yeah, she's very patient and

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the things that she can get to
the questions and, you know,

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concerns that she can get to.
She get to them.

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So, today, I'm going to call our
topic Google marketing life

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because yeah, if you didn't
know, there was Google marketing

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live last week when loads of new
updates where mentioned updates

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are Be rolled out in the next 12
months or so you know.

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Coordinate with with performance
Max.

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I'll you do ad copy how you, you
know, keyword match type AI o

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with the in the in the heartbeat
of talking about how it's going

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to be a I powered.
I love the way that there was.

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I felt that there was chat
about, oh you've been using a, i

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all alone you can use it for so
long.

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Now, you know, which I think is
I go way to show that.

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Hey, I know you guys heard of
chat GPT and chat GPT was

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almost.
It was pretty.

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Much like the, you know, a way
of kind of cutting through the

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noise of being like Rai has
arrived, but, you know, they

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really wanted to point out the
fact that they've been working

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on the AI.
They just didn't make as much of

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a noise about the AI positive
things like chat GPT did.

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So yeah, we are going to be
talking about all their AI

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powered announcements and we're
going to be taking the

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questions.
I think Julie, really only had

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like three questions about what
our thoughts were about

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announcement.
And she pretty much then, Took

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them like virtual microphone and
put it to our audience to ask

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Genie question.
So now remember, this is a PPC

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chat Roundup.
I'm not going to be able to get

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to every question and every
single answer, but I'm going to

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try and get as many as I can get
three of you.

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So you don't want me to be me
rambling on and on for hours.

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So we're going to try and get
some of the most important and

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unique questions that were asked
by Ginny us to Ginny and the

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answers that Genie gave.
So yeah hope you sit back and

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enjoy.
Oi.

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Hello and a warm, welcome to
this episode of the PPC chat,

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wound up a podcast where I round
up.

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The Twitter discussions that
happen on Tuesdays at 5 p.m.

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GMT.
I'm your host to a new and I'm

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recording from my studio here in
London UK.

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And I use this platform to
share, not just expert but also

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my ideas and considered best
practices about paid media and

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that direction, the digital
industry is going in.

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So if you want to keep up to
date with my tips and tricks on

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the industry, and get the latest
on the podcast that has been

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called you.
Go to, if you don't make it to

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the PPC chat live discussions.
And even if you do then, like,

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foolish and retweet.
That's right.

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Twitter on Twitter with my
handle, the marketing, a new or

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join us on our LinkedIn Group,
which is the PPC chat Roundup.

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Or if you on Instagram, why
don't you check us out at PPC,

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chat on the score.
Round Up to get quotes and

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Snippets from previous episodes.
So we have Julie interviewing

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being called hosting really even
this PPC chat discussion With

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Jeanne Marvin, where she goes
over over people's reactions,

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but also their questions, about
Google marketing life, and it's

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going to be co-hosted with Ginny
Marvin.

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And her handle is also adds
liaison, so that's a DS.

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L IA is 0n for you to follow.
For you to ask her more

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questions.
She's very patient.

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If the question is quite
reasonable and, you know, makes

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sense to her role and it's
something that she has

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information on she will most
certainly answer So I could

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really encourage you to follow
her and yeah, give it a shot in

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in terms of times that you're
feeling frustrated with Google

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ads.
So yeah so Julie goes hello.

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And thank you for joining today.
We have special guests as

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liaison Jeanne Marwan.
I'll be going by Jenny, Marvin

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for today's PPC chat.
We're talking all things Google

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marketing live.
We will have a couple of general

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questions today and then get to
Jeanne answering your questions

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were first how we doing.
So yeah we have a lovely

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Cynthia, Logan who joins today
as well.

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As Julie advice, Robert, Brady
as well joined the chat and the

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I never Hopkins as World joins
us and Dwayne Brown is also

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Lawrence Chase.
Let me listen Mikey.

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So yes a nice bunch of people
joining us today before we get

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to the chat as usual.
We have Judy going.

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This chat is intended for PPC,
Professionals of all levels.

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If you have something you want
to share, please do we are

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friendly and supportive,
Community.

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Please don't be afraid to
participate.

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Lurkers are of course.
Always welcome.

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So it clearly says I for people
who don't know her which will be

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surprising to me that she should
introduce herself.

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So Jeannie goes High, PPC chat,
nice to be with you all again.

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Yeah, she's a regular visitor on
our PC chat chat.

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I'm Ginny, Marvin, I've been in
digital marketing.

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I'll search since 2005 was at
search engine land covering paid

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media for seven years and have
been at Google for about two

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years acting as a bridge between
the advertising community and

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Google teams.
So yeah, that's how

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introduction.
So first, let's get straight

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into questions and people's
reactions on Google marketing

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life.
Julie asks, what was the most

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important or exciting thing
announced at gml last week in

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your opinion?
And here's someone who snuck

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into the chat, Chris Wrigley it.
Answers question.

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One saying, I think the product
studio will have the biggest

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impact Force for SME.
Advertisers especially if

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there's To add mannequins or
models into the image to display

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clothing products.
This feature will make display

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more accessible to small
businesses and managing goes

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yeah.
One thing I like from GM, L is

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adding the ability to choose a
date range in performance Max

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insights.
Until now we can only select the

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last seven to twenty or seven or
28 days Travis response saying

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two things stuck out,
conversational search within

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serps May transform how people
interact with and Use Google for

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the better question.
Mark will see see voice search

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as in.
Like ya, think about how voice

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search and the whole evolving
announcement of voice search

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went anyway.
Number 2, ad placements, within

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serps are changing.
This will in inverted commas

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impact benchmarks.
We use to gauge performance

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Julian as well.
Response question once, and I'm

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particularly excited about the
product Studio.

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I'm looking forward to helping
my clients who struggle with

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creative take advantage of Is
out-of-the-box solution.

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I feel we've had the whole
Google helping us.

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We created before and not us
really not liking it.

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So I'm not sure how this would
be different.

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Do you device responds saying
are really excited about the

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changes to the map search
experience.

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Lots to think about, for the
generative potion.

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Not ideal for board approved,
only add a copy.

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Now, Hopkins respond saying I'm
in love with the conversational

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campaign creation by my opinion.
The biggest shout-out needs to

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go to enhance conversions.
He's building customer match

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lists.
This feels like the easiest way

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to empower the most folks.
So if you looking goes, we are

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not necessarily relevant for my
workers is B2B lead.

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Generation is a part of the
industry that is, unfortunately

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forgotten about mostly, but the
product image feature was cool.

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That's what she responds with
the product image feature was

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cool.
I can see that coming in handy

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for a lot of smbs.
Angela herself response saying

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that, yeah, the AI image.
Capabilities are intriguing, me

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image quality, and variety have
long been an issue for clients,

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particularly improving the
resolution, and being able to

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swap backgrounds, could be very
handy.

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Never responds to that saying, I
agreed, this is huge.

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I'm interested to see if folks
are able to get over the stock

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image hurdle.
Yeah, Julie goes interesting

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that stock images were part of
the options to lack of quality

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visual assets.
Slowed down a lot of

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initiatives, resizing of video.
Was another cool feature again.

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Often a struggle to get videos
in multiple aspect ratios.

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That is true.
The fact that weird video you'll

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be able to get voiceover options
from Google's Ai and also

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automatically being to able to
change the video for that would

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be the most applicable to the
platform to the type of video

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you're trying to do.
So if you have like a wide angle

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is 16 by 9 video but you
actually are trying to upload a

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short video, Google shows like a
YouTube show.

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It's they have the Now, to of
editing that 16.9 to shorts

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without you using video editing
tool, they won't give you the

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editing.
They'll easily just combat it

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for you.
Anyway.

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So Travis response a.
Now this is an example of a I

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taking my job in reality.
If your production designer,

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it's time to upgrade an augment.
Your skill set, it's time to

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upgrade an augment.
All of our skill sets to be

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better, private investigators
for our clients.

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Lawrence Chase response to
question one saying I will end

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up echoing what other I have
said already, but the image

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stuff will help Brands out a
lot.

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Making poor grainy images shop,
creating backgrounds, or

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lifestyle, images, Etc, Melissa
response saying I'm excited

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about the improved data
connectors for first party

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audiences.
Should make things easier for

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clients, Dwayne Brown respond
saying I treated this earlier

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GMC.
Next is the most interesting and

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most impactful for what we do
today.

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It would have been more bold for
Google not to say anything I

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related.
So yeah I like it even go back

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to The Tweety's respond talking
about about that.

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He treated about on May 24th.
I was like this time last week

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saying of all the gml updates
yesterday, Google merchant

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center next.
So, that's GMC, n, so when he

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said GMC does Google Merchants
merchant center so Google GMC

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and is Google merchant center
next.

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It was the most interesting and
tangible, a lot of updates

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around a I felt like still a
huge work-in-progress GMC and

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will be Then our team wants to
play with, and dig into.

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That's very interesting.
I've never heard it called GMC

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n.
So, that's the next future of

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Google merchant center, right?
And that's a Lawrence as well

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response to the chat about
images and when Lambda goes,

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yeah, this is huge.
I'm interested to see if folks

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are able to get over the stock
image hurdle.

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Lawrence girls looked like even
poor product photography.

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Could be turned into something
usable from the demo.

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However, almost everyone who The
business has a great camera in

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their hands with the
smartphone's.

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Yeah I upgraded my friend this
weekend, this weekend just gone

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because I did not like the
camera my old phone, this one's

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is much better.
I must say.

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We don't have Julie taken us on
to question 2.

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Saying now, for the flip side.
What was the most concerning or

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disappointing thing announced at
Google marketing live last week

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in your opinion.
Yeah.

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And our experts get right into
it quiz.

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Start us off saying other than
the legal aspects of stock.

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Images.
As Julian, others have mentioned

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already, mine would be how the
conversational AI experience

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will impact Google ads data and
performance.

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Travis response team at the
current trajectory Google will

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soon.
Dissolve, the line between

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demand gen and demand capture
within its ecosystem.

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The force blending of the two
may not work for all advertisers

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especially smbs.
I see this as an unfortunate

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backslide in the history of
search advertising.

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And then we have Melissa's while
responding to question two, seem

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very few announcements that are
relevant for B2B.

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Once again we are left out of
the discussion so much.

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So right Sophia's.
Well says I sound like a broken

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record but I would have loved
some need gen Focus Features

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that's very similar to Melissa.
Yes, some were applicable to all

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account types but something
uniquely for lead gen would have

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gone down a treat.
What would that have been?

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I've not got a clue.
There it goes.

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Last Early generation features
were from extensions and or call

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extensions ancient.
So, yeah, anything new in the

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space of like, you know, ad
extensions.

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00:12:48,700 --> 00:12:52,200
Now I could be interesting Julie
response to question 2 saying,

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00:12:52,200 --> 00:12:56,500
kind of my perennial
disappointment, so much focus on

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00:12:56,500 --> 00:13:00,800
retail or e-commerce and none
only gen or B2B.

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00:13:00,800 --> 00:13:04,000
So, yeah, everybody singing from
the same hymn sheet.

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There.
Lawrence Chase response saying

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00:13:05,800 --> 00:13:08,600
you knew it was coming, but btb
might be to be clients.

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00:13:08,600 --> 00:13:10,800
Always feel very left.
Of these events and yes I

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00:13:10,800 --> 00:13:12,600
sometimes get them to watch them
as well.

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With me, maybe Google is
purposefully not engaging in it

248
00:13:15,900 --> 00:13:19,700
for reasons and leaving it to
Microsoft and Linkedin on

249
00:13:19,700 --> 00:13:22,300
purpose.
If they are Microsoft, could be

250
00:13:22,300 --> 00:13:25,300
doing a lot better job.
So, yeah, Melissa goes.

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00:13:25,300 --> 00:13:28,800
I'm seeing a trend in these
answers to question 2.

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00:13:28,800 --> 00:13:32,200
So, yes, you are.
Everybody on that btb lead, gen

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disappointment.
Chris also response to question

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00:13:34,700 --> 00:13:38,800
to another answer saying, if a
user searches push bike and as a

255
00:13:38,808 --> 00:13:42,300
conversation, With Google AI in
the sub which includes correct

256
00:13:42,300 --> 00:13:45,900
size for a child color options,
stabilizes Etc, and finally

257
00:13:45,900 --> 00:13:48,600
pricing.
What do we see in Google ads for

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00:13:48,600 --> 00:13:51,000
search term?
Reporting for the keyword

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00:13:51,400 --> 00:13:55,100
pushbike, exactly.
You don't actually see in terms

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00:13:55,100 --> 00:13:58,100
of when they search for correct
size and color options and that

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00:13:58,100 --> 00:14:01,100
kind of stuff.
So the reporting very limited

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00:14:01,200 --> 00:14:04,200
ads liaison or Jeannie Marvin.
Sorry risk says the hi.

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00:14:04,200 --> 00:14:06,100
Chris.
Martin that question here, the

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search queries throughout the
journey will appear in the

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search.
Times report.

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As long as they meet the current
privacy thresholds, some more

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00:14:15,700 --> 00:14:19,300
details on the link that.
Yeah, Jenny shed, case goes

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00:14:19,300 --> 00:14:22,000
cold, the keyword pushbike have
multiple Search terms for the

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00:14:22,000 --> 00:14:26,100
same user journey in my example,
could a single Journey, generate

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00:14:26,200 --> 00:14:28,100
Search terms in the report for
push back.

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I push back the kids for kids
sizes.

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If all met the previously
threshold, Chris goes will

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00:14:33,000 --> 00:14:36,400
Google ads introduced a new
report for conversational AI,

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Journeys or prompts, letting us
know what would our Up what

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00:14:40,100 --> 00:14:43,600
follow-up questions or prompts a
pair for specific keywords?

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00:14:43,900 --> 00:14:49,200
This could help us tailor text
assets and ctas to resonate with

277
00:14:49,200 --> 00:14:52,700
the popular products and we have
Ashton clock as well responding

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00:14:52,700 --> 00:14:55,100
to question two saying yeah B2B
and lead-gen.

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00:14:55,100 --> 00:14:58,600
Once again felt like a bigger
Mission most examples and

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00:14:58,600 --> 00:15:01,100
success stories that were talked
about where either huge

281
00:15:01,100 --> 00:15:04,400
companies with tons of brand
recognition or when the

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00:15:04,400 --> 00:15:08,300
e-commerce space or both even
during bomb response as well.

283
00:15:08,300 --> 00:15:11,900
Saying for Google was just being
Thirsty, as all everyone else

284
00:15:11,900 --> 00:15:14,600
and say nay.
I like it's changing our jobs

285
00:15:14,600 --> 00:15:17,800
tomorrow versus a few years from
now.

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00:15:18,300 --> 00:15:20,000
And then, yeah, Julie Vice as
well saying.

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00:15:20,000 --> 00:15:24,500
That as usual, it was all retail
in econ Focus, which is fine and

288
00:15:24,500 --> 00:15:28,200
far-reaching, but aiai and more
AI with no discussion of

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00:15:28,200 --> 00:15:32,200
misinformation.
Yeah, and as I said earlier, on

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00:15:32,200 --> 00:15:35,800
Juliet some point is going to
pass on the virtual, Mike to the

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00:15:35,800 --> 00:15:39,100
audience, which he does.
Now by asking we have had a

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00:15:39,108 --> 00:15:42,600
bunch of Questions, submitted
for Ginny already but what are

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00:15:42,600 --> 00:15:46,600
your burning questions after
Google marketing life last week?

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00:15:46,600 --> 00:15:50,300
So we start with Chris Who Says
with Google, presumably seeing

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00:15:50,300 --> 00:15:52,700
generative AI as the next step
for Google ads.

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00:15:52,700 --> 00:15:56,300
What training will Google reps
be given to provide value to

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00:15:56,300 --> 00:16:00,100
their accounts on agencies other
than telling us telling people

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00:16:00,100 --> 00:16:03,200
to use generative.
AI for up t-score reasons,

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00:16:03,200 --> 00:16:05,900
Travis Dunn respond saying will
Google reps be replaced with AI

300
00:16:05,900 --> 00:16:07,500
reps.
I was alluded to that, but

301
00:16:07,500 --> 00:16:09,500
didn't feel salty enough to
suggest.

302
00:16:09,700 --> 00:16:14,200
It, Chris Bailey says, will they
be able to search share complex

303
00:16:14,200 --> 00:16:16,700
examples of how to utilize the
product studio?

304
00:16:16,900 --> 00:16:20,000
Will they be able to share
insights on how to identify when

305
00:16:20,000 --> 00:16:23,200
an ad appears in serbs with a
conversational Ai?

306
00:16:23,200 --> 00:16:25,700
And when one appears without
warning, I don't think Jimmy

307
00:16:25,700 --> 00:16:29,100
onto that because, yeah, it's
one of those things where we'll

308
00:16:29,100 --> 00:16:30,800
watch this kind of training will
be done.

309
00:16:30,800 --> 00:16:35,900
That's really is very much over
to be seen, or to be heard of in

310
00:16:35,900 --> 00:16:39,200
the future Reva Minkoff says, I
will hop on the bandwagon and

311
00:16:39,200 --> 00:16:41,500
say the Lack of focus on smbs
and nany.

312
00:16:41,500 --> 00:16:43,500
Calm businesses was really
disappointing.

313
00:16:43,500 --> 00:16:46,900
Be to be, especially needs love.
That's his response to question.

314
00:16:46,900 --> 00:16:50,100
Two Julie goes.
What is that an agile budget?

315
00:16:50,100 --> 00:16:53,800
It was talked about, as, if we
are already knew, we already

316
00:16:53,800 --> 00:16:57,400
should know what that is, and
I've not heard of it prior to

317
00:16:57,400 --> 00:17:00,500
Google marketing life.
So, Jenny Marvin goes Idol.

318
00:17:00,500 --> 00:17:03,800
Budgeting offers, flexibility to
respond to Market and business

319
00:17:03,800 --> 00:17:08,000
Dynamics versus fixed budgeting
based on a set timeline specific

320
00:17:08,000 --> 00:17:12,500
Channel, Etc, I recited agile,
budgeting across sales marketing

321
00:17:12,500 --> 00:17:16,800
operation, and as an example of
how businesses are using AI to

322
00:17:16,800 --> 00:17:20,900
optimize results, Julie response
to that same, is it a new budget

323
00:17:20,900 --> 00:17:24,000
type in Google ads, or is it
more of an organizational

324
00:17:24,000 --> 00:17:26,099
concept?
Like you should not be locked

325
00:17:26,099 --> 00:17:30,900
into a specific monthly budget
level, good, follow-up and deal.

326
00:17:30,900 --> 00:17:34,400
Marvin saying I think this gets
at your question but no it's not

327
00:17:34,400 --> 00:17:37,700
a new budget type.
So yeah Jenny then refers to a

328
00:17:37,700 --> 00:17:40,600
tweet you did earlier on today I
actually Lisa, my job budgeting

329
00:17:40,600 --> 00:17:45,400
enabled by AI is also the idea
behind X Channel campaign types

330
00:17:45,700 --> 00:17:49,100
and P Max, for example, rather
than allocating to a specific

331
00:17:49,100 --> 00:17:51,700
Channel.
Your budget is applied wherever

332
00:17:51,700 --> 00:17:54,900
there is demonstrated customer
demand to find incremental

333
00:17:54,900 --> 00:17:58,800
conversions or confirm
conversions or conversion value

334
00:17:59,000 --> 00:18:01,300
at your target, but this makes
me worry.

335
00:18:01,300 --> 00:18:04,700
Is that just then like the whole
Google being able to spend two

336
00:18:04,700 --> 00:18:08,500
times your budget because it
feels like, you know, that's the

337
00:18:08,500 --> 00:18:11,200
area that is going to have
Better conversion or conversion

338
00:18:11,500 --> 00:18:15,600
value when not necessarily
within the budget restriction,

339
00:18:15,600 --> 00:18:19,300
that ahead of paid search has
been allocated by the

340
00:18:19,300 --> 00:18:22,000
department.
Lawrence Chasers will said not

341
00:18:22,000 --> 00:18:25,000
many CFOs are okay with this.
I only have a couple of clients

342
00:18:25,000 --> 00:18:26,900
who will let me continue to
increase spent.

343
00:18:26,900 --> 00:18:29,200
If we're seeing X results, we
have agreed upon.

344
00:18:29,500 --> 00:18:32,900
They also expect decreases if
they are not performing as well

345
00:18:32,900 --> 00:18:35,000
so yeah will decrease his
happen.

346
00:18:35,000 --> 00:18:37,800
I don't know.
So yeah, I'm Brian goes okay

347
00:18:37,800 --> 00:18:39,400
with that.
A performance methodology.

348
00:18:39,600 --> 00:18:41,800
She listened McKee, going.
Exactly.

349
00:18:41,800 --> 00:18:45,600
So, exactly to Lawrence going.
Yeah, many CFOs will not be okay

350
00:18:45,600 --> 00:18:48,200
with that.
We just spending outside budget

351
00:18:48,200 --> 00:18:51,300
restrictions just because Google
thinks performance will be

352
00:18:51,300 --> 00:18:53,600
better.
We always need to spend between

353
00:18:53,600 --> 00:18:57,600
a lot of budget restrictions, we
remain cover as well as the

354
00:18:57,600 --> 00:19:00,900
question saying, how ads going
to be integrated into the new

355
00:19:00,900 --> 00:19:04,100
conversational AI serp, if at
all?

356
00:19:04,500 --> 00:19:07,100
I don't think there was an
answer to that one, but again,

357
00:19:07,500 --> 00:19:11,200
I'm pretty sure that Julie is
going To do a recap and Ginny is

358
00:19:11,200 --> 00:19:13,300
going to go back to some of
these questions and answers.

359
00:19:13,300 --> 00:19:16,700
So look out for that article
announcement, from Julie's

360
00:19:16,800 --> 00:19:20,600
profile, that will be at Neptune
moon, but yeah, another then

361
00:19:20,600 --> 00:19:23,600
goes, we love you.
Jenny would love more insights

362
00:19:23,600 --> 00:19:27,400
on minimums for predictive
audiences in GA for what

363
00:19:27,400 --> 00:19:29,500
metrics.
Should we start to think about

364
00:19:29,500 --> 00:19:34,300
regenerative a I searched feels
like CTR and CPC will fall away.

365
00:19:34,600 --> 00:19:37,200
What are you?
The most excited about.

366
00:19:37,200 --> 00:19:39,200
What's?
What's Jeanne Marwan excited

367
00:19:39,200 --> 00:19:40,800
about?
Out during Brown response to

368
00:19:40,800 --> 00:19:43,400
question 3 and asked his
question saying once Google or

369
00:19:43,400 --> 00:19:48,300
to pull skewed data into GMC.
Next are we still able to modify

370
00:19:48,300 --> 00:19:52,700
or change data via supplemental
feeds rolls and other tools?

371
00:19:53,100 --> 00:19:55,100
Yeah, and Jay.
Marvin response to they saying.

372
00:19:55,100 --> 00:19:57,100
Hi Dwayne.
When you switch to merchant

373
00:19:57,100 --> 00:20:01,000
center next, all existing setups
and settings will be retained.

374
00:20:01,300 --> 00:20:04,100
Feed uploads and AD campaigns
will keep running.

375
00:20:04,300 --> 00:20:08,600
Merchants can still use feeds?
And multi-feed support is coming

376
00:20:08,600 --> 00:20:12,900
soon you Expect more features
and improvements to come Dwayne

377
00:20:12,900 --> 00:20:13,900
goes.
Thank you Jeanne.

378
00:20:13,900 --> 00:20:16,900
Glad we can still use feeds
being able to build custom feeds

379
00:20:16,900 --> 00:20:19,200
has allowed us to spend more
money.

380
00:20:19,200 --> 00:20:22,500
Brand sites can have unlimited
data at times.

381
00:20:22,800 --> 00:20:26,500
Multi-feed is important for our
Global clients, hope to see it

382
00:20:26,600 --> 00:20:31,000
soon.
Soon in all caps, even without a

383
00:20:31,000 --> 00:20:33,400
club, Melissa asking her
questions and I would like more

384
00:20:33,400 --> 00:20:36,100
details on the updated data
connectors.

385
00:20:36,100 --> 00:20:39,400
And when they'll be available
and Lords as well goes, yeah.

386
00:20:39,500 --> 00:20:44,200
This is where I would ask about
B2B but I word because it might

387
00:20:44,200 --> 00:20:45,900
sound.
Salty Ginny goes.

388
00:20:45,900 --> 00:20:48,600
Yeah hi Melissa, helping
advertisers or all sizes, use

389
00:20:48,600 --> 00:20:50,800
their first party data and
privacy Centric.

390
00:20:50,800 --> 00:20:55,400
Seamless way is a priority, will
have more to share on this, in

391
00:20:55,400 --> 00:20:58,700
the coming months.
Yeah, Melissa goes great.

392
00:20:58,700 --> 00:21:03,500
A bit on say of a loose answer,
but or nonspecific answer, but

393
00:21:03,500 --> 00:21:06,800
I'm sure that's the best unique
can do at this moment and then

394
00:21:06,800 --> 00:21:09,000
Travis response as well gives
his question.

395
00:21:09,600 --> 00:21:13,600
And where can we see details
about privacy as it specifically

396
00:21:13,600 --> 00:21:16,500
relates to must search queries
at times?

397
00:21:16,500 --> 00:21:18,700
It feels like they slip away
unannounced.

398
00:21:19,000 --> 00:21:21,600
We advertisers understand Plus
have to accept it.

399
00:21:21,600 --> 00:21:25,800
Conceptually pointing to hair
for customers would help so

400
00:21:25,800 --> 00:21:28,400
Hank, square, brackets?
And yeah, Jenny goes.

401
00:21:28,400 --> 00:21:30,100
Hi, Travis.
The previously threshold for the

402
00:21:30,100 --> 00:21:33,000
certain times, reports haven't
changed you can point to this

403
00:21:33,000 --> 00:21:37,300
help center article which notes
that Search terms are reported.

404
00:21:37,300 --> 00:21:40,800
When a significant number of
people have Used them in a

405
00:21:40,800 --> 00:21:43,400
couple of places.
So that's an article that Ginny

406
00:21:43,700 --> 00:21:47,000
refers to and I will try and
yeah, put that up in the show,

407
00:21:47,000 --> 00:21:49,500
notes of this podcast and Travis
goes.

408
00:21:49,500 --> 00:21:52,600
So the digest of that article
queries, not search with X

409
00:21:52,600 --> 00:21:55,900
volume in, Google's aggregate
will appear as other if they

410
00:21:55,900 --> 00:21:58,900
have even single impression
queries may appear in one

411
00:21:58,900 --> 00:22:01,600
secure.
If this is accurate, a huge

412
00:22:01,600 --> 00:22:04,700
volume of long tail helpful data
as mask.

413
00:22:05,000 --> 00:22:08,800
How does this relate to privacy
and he continues?

414
00:22:08,800 --> 00:22:10,900
Yeah.
Can you point Two more info on

415
00:22:10,900 --> 00:22:14,100
our standards on data privacy
from the support doc.

416
00:22:14,300 --> 00:22:16,700
Some Search terms that don't
have enough query activity

417
00:22:16,700 --> 00:22:20,400
omitted from the search term
report in other to keep with our

418
00:22:20,400 --> 00:22:24,100
standards on data privacy and
and Ginny Marvin goes this

419
00:22:24,100 --> 00:22:25,600
refers to the Privacy
thresholds.

420
00:22:25,600 --> 00:22:29,100
Apply to ensure.
We only report a searches when

421
00:22:29,100 --> 00:22:32,800
there is enough search volume
overall to protect user.

422
00:22:32,800 --> 00:22:37,200
Anonymity might also find the
ads previously Hub, useful a

423
00:22:37,200 --> 00:22:39,400
link to that as well.
I did it.

424
00:22:39,500 --> 00:22:41,200
No, that was an as previously
hop sir.

425
00:22:41,400 --> 00:22:43,700
Yeah, that's interesting.
And then Sophie, Logan also

426
00:22:43,700 --> 00:22:47,100
asked a question saying, what is
going on with support.

427
00:22:47,100 --> 00:22:50,000
It's been cut so drastically
that it's almost impossible to

428
00:22:50,000 --> 00:22:53,900
get help unless you have a very
generic question, which I helped

429
00:22:53,900 --> 00:22:57,400
guide can solve.
Yeah, several likes to that

430
00:22:57,400 --> 00:22:59,300
question.
Although I don't think Jenny had

431
00:22:59,300 --> 00:23:03,000
an answer for Sophie there.
And then, yeah, we have River

432
00:23:03,000 --> 00:23:05,000
Minkoff as well.
Then asking what does the future

433
00:23:05,000 --> 00:23:07,600
of agency support?
Look like getting rid of agency

434
00:23:07,600 --> 00:23:11,500
Reps for Google Premier partners
and Just assigning Reps for each

435
00:23:11,500 --> 00:23:14,800
client is really unwieldy for
those of us with a lots of

436
00:23:14,800 --> 00:23:17,900
clients and doesn't help Google
win new business.

437
00:23:18,300 --> 00:23:21,500
Scott, clog responds to that in
our last few support reps, are

438
00:23:21,500 --> 00:23:25,100
solid Google FTE.
Instead of Teleperformance

439
00:23:25,100 --> 00:23:29,300
newbies on likely to pass a
ghoul certification pretest.

440
00:23:29,400 --> 00:23:31,700
They've also not been calling
clients.

441
00:23:31,800 --> 00:23:34,700
Professing agencies incompetent
either.

442
00:23:35,000 --> 00:23:37,700
Are, we just getting lucky?
We like this.

443
00:23:38,000 --> 00:23:40,300
And we were girls, we have had
the same Same experience with

444
00:23:40,300 --> 00:23:43,800
great FTE, people and agree.
It's definitely an upgrade from

445
00:23:43,800 --> 00:23:47,200
feeling like you're ripe was a
call center, but now we have 10

446
00:23:47,200 --> 00:23:51,300
plus different reps who all want
to meet weekly and no one to

447
00:23:51,300 --> 00:23:55,900
help us on new business pitches.
Interesting was much easier when

448
00:23:55,900 --> 00:23:59,800
we had one FTE TF2 e, team
assigned to all of our accounts

449
00:24:00,000 --> 00:24:03,900
who could easily pick up new
ones and help us on new business

450
00:24:03,900 --> 00:24:07,500
pitches to and whose success was
measured by our success.

451
00:24:07,900 --> 00:24:10,000
And yeah, Lawrence goes.
Yeah, this is a huge The other

452
00:24:10,000 --> 00:24:12,800
issue is they cannot get a
meeting with you.

453
00:24:13,200 --> 00:24:15,900
They will bug your client like
if they cannot get a meeting

454
00:24:15,900 --> 00:24:18,900
with you, they will bug your
clients until someone will take

455
00:24:18,900 --> 00:24:20,900
a meeting.
We cannot take 10 plus meetings

456
00:24:20,900 --> 00:24:24,400
with Google reps who are trying
to meet their sales quota and do

457
00:24:24,600 --> 00:24:26,700
client work.
And yeah management agrees

458
00:24:26,700 --> 00:24:29,300
saying it's definitely unwieldy
now.

459
00:24:29,300 --> 00:24:34,600
So yeah, as an agency, you get a
different client rep per client.

460
00:24:34,600 --> 00:24:38,700
Yeah, it's there's got to be a
way of getting an agency rep as

461
00:24:38,700 --> 00:24:40,900
well, I'd say.
Say, and it looks like some

462
00:24:40,900 --> 00:24:45,200
people did send some questions
to Julia herself and she asked

463
00:24:45,200 --> 00:24:47,700
some of those.
So, one question that was asked,

464
00:24:47,700 --> 00:24:51,800
says if my competitors and I are
all using generative, AI to

465
00:24:51,800 --> 00:24:53,500
create our creators, how does
Google?

466
00:24:53,500 --> 00:24:57,200
And sure, we don't get similar
copies, very good question.

467
00:24:57,700 --> 00:25:01,300
And Jimmy goes all of the AI
generated is grounded in your

468
00:25:01,300 --> 00:25:04,200
inputs, like your website and
what you input in the

469
00:25:04,200 --> 00:25:08,000
conversational experience, the
more unique details you use to

470
00:25:08,000 --> 00:25:11,600
guide and inform the AI.
The more likely the generated at

471
00:25:11,600 --> 00:25:14,800
assets will be.
And that makes me think about

472
00:25:14,800 --> 00:25:17,200
the Twitter poll that I put
today where I was bitching.

473
00:25:17,200 --> 00:25:21,600
Basically about should we would
we need to get better at, you

474
00:25:21,600 --> 00:25:24,900
know, asking AI questions
asking, give me a giving the

475
00:25:24,900 --> 00:25:29,000
right inputs into AI or those a
I guess needs to be better at

476
00:25:29,000 --> 00:25:32,100
understanding our rudimentary
way of asking questions are

477
00:25:32,100 --> 00:25:34,400
really meant to be with ways of
doing things.

478
00:25:34,700 --> 00:25:38,400
So yeah, it looks Ginny.
Like Jeannie here is saying that

479
00:25:38,400 --> 00:25:40,700
we need to get better.
ER, and making sure that we're

480
00:25:40,700 --> 00:25:44,200
directing a, I in the right
direction and I'll say for such

481
00:25:44,300 --> 00:25:47,400
and for uniqueness that is tight
is definitely important.

482
00:25:47,400 --> 00:25:51,200
I think both needs to be done,
but yeah, definitely, that is

483
00:25:51,200 --> 00:25:53,900
definitely important.
And on that note we come to the

484
00:25:53,900 --> 00:25:56,800
end of the chat.
Yeah, I did do thing I got as

485
00:25:56,800 --> 00:26:00,100
much questions and answers as we
got in there, may be some

486
00:26:00,100 --> 00:26:03,500
questions were not answered here
and I think Julie is going to do

487
00:26:03,500 --> 00:26:05,800
a recap of where all the
questions.

488
00:26:05,800 --> 00:26:08,700
Every single question will be
listed down, anything that Genie

489
00:26:08,700 --> 00:26:11,400
Miss, she's To try and answer to
that one.

490
00:26:11,400 --> 00:26:15,200
So look at out for that one on
Julie's profile, which is at

491
00:26:15,400 --> 00:26:18,100
Neptune Moon.
So yeah, I hope you found that

492
00:26:18,100 --> 00:26:21,200
useful taking some great
takeaways had some, you know,

493
00:26:21,200 --> 00:26:25,600
answers given based on some
questions that were similar to

494
00:26:25,600 --> 00:26:28,400
what you may have as a question.
And yeah, if you have thoughts

495
00:26:28,400 --> 00:26:32,400
on gml Google marketing live
continue to tweet about it or

496
00:26:32,400 --> 00:26:36,300
join us on Thursday at 5:00 p.m.
GMT, 12 p.m. eastern time, where

497
00:26:36,300 --> 00:26:39,200
I'm sure Julie is going to be
continuing this chat, T.T mob,

498
00:26:39,400 --> 00:26:43,200
In is going to be joining.
So join them on Thursday, 5:00

499
00:26:43,200 --> 00:26:45,000
p.m.
GMT. 12 p.m. eastern time to

500
00:26:45,000 --> 00:26:48,300
continue this chat.
If you have any corrections for

501
00:26:48,300 --> 00:26:51,000
me, if you have any feedback for
me, please get to touch with me

502
00:26:51,000 --> 00:26:53,800
on my Twitter at the marketing,
a new more.

503
00:26:53,800 --> 00:26:57,800
Yeah dmsr open, would love to
chat to you about Google and the

504
00:26:57,800 --> 00:27:01,300
future of Google ads and
generative Ai.

505
00:27:01,300 --> 00:27:04,100
And what that means for search
and all that kind of stuff.

506
00:27:04,400 --> 00:27:07,400
Yeah, it would be great for all
long-standing a brand new

507
00:27:07,400 --> 00:27:09,300
listeners to give the podcast
away.

508
00:27:09,500 --> 00:27:11,600
You'd really helps with
motivation.

509
00:27:11,800 --> 00:27:14,700
Really helps with, you know,
getting more people to realize

510
00:27:14,700 --> 00:27:16,800
that it's something worth
listening to.

511
00:27:17,000 --> 00:27:20,600
So, yeah, if you just go to a
link tree.com /p PC chat on the

512
00:27:20,600 --> 00:27:24,800
school, ground up, you will get
the link to go and Spotify to

513
00:27:24,800 --> 00:27:29,200
few seconds, you can leave a
rating and also we've got PPC

514
00:27:29,200 --> 00:27:34,100
live UK celebrating a one-year
anniversary on July in July 27th

515
00:27:34,100 --> 00:27:36,000
on July 27th.
I'm so excited.

516
00:27:36,000 --> 00:27:38,900
I don't know whether it's on or
in July 27th.

517
00:27:38,900 --> 00:27:41,900
We're going to be celebrating
our first year anniversary.

518
00:27:41,900 --> 00:27:44,900
So you're going to be in the UK
and if you want to have, if you

519
00:27:44,900 --> 00:27:47,200
have a chat, will have an
opinion about all the stuff

520
00:27:47,200 --> 00:27:48,800
going on.
It's not just going to be a full

521
00:27:48,800 --> 00:27:52,600
speakers, giving their thoughts
about different topics we want

522
00:27:52,600 --> 00:27:55,300
everybody involved.
So yeah, it's not just going to

523
00:27:55,308 --> 00:27:58,100
be speakers with us.
Audience is going to be audience

524
00:27:58,100 --> 00:28:01,000
participation going on during
our panel session.

525
00:28:01,200 --> 00:28:04,600
So please join us for that on
the 27th of July.

526
00:28:04,600 --> 00:28:08,700
If you go to PC live UK.com, you
will be able to find tickets for

527
00:28:08,700 --> 00:28:10,700
that.
Finally remember for your

528
00:28:10,700 --> 00:28:12,700
campaigns and businesses to
Glide smoothly.

529
00:28:12,900 --> 00:28:15,100
There's a lot of hard work muted
beneath the surface.

530
00:28:15,100 --> 00:28:18,000
So keep your sponsor kicking by
and speak to you next week.