EP256 - Are Tech Companies Out of Touch with What People Actually Want?

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Hello, and welcome to this
week's episode of the PPC chat

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Roundup in today's episode.
We have Julie taken us on

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another great topic talking
about our tech companies out of

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touch with what people actually
want.

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So this is in line with talking
about how the likes of Apple

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came out this week with ar and
VR Tech.

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Some new AI R VR tag.
That looks like big wearables

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over your head.
Like looks like massive glasses

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to see some new virtual reality
kind, And of stuff.

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So when we say a rvr with mean
augmented reality, virtual

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reality just in case, those
acronyms have gone over your

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head since the beginning of of
when they started coming out.

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So, yeah, lots of new tech.
Lots of, you know, Buzz from

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them, and obviously, it's going
to seep into media.

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It's going to seep into
marketing and paid media.

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So, yeah, we talked about all
these Tech all this talk of AI

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and, and machine learning on
Automation and that New stuff

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and yeah, what we think about
it, what the hype about it is

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all about what we're worried
about order.

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Our biggest concern from it is,
whether it's actually needed in

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some industries by.
So, yeah, we talked about all of

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that and I hope you enjoyed that
because it's, it was a, it was a

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very interesting discussion.
Very interesting thought

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process, and I'd actually really
encourage people to go on

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Twitter.
Go on you or any of your social

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medias to like, yeah.
Give your opinions about it.

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Well, I Especially on Twitter on
the hashtag PPC, chat.

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Let us know what you think
about, you know, augmented

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reality and virtual reality and
what, that means for the future.

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But yeah, let's get into what
our community thinks about that

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for now.
Alright, hope you enjoy.

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Hello and a warm, welcome to
this week's episode of the PPC

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chat around up a podcast where I
round up the Twitter discussion.

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That happens on Tuesdays at 5
p.m.

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GMT.
I'm your host, Anna.

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I'm recording from my studio
here in London UK, and I'm using

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this platform to share, not just
expert but also my ideas and

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considered best practices of our
paid media and the direction,

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the digital industry is going
in.

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So if you want to keep up to
date with my tips and tricks in

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the industry, and get the latest
on the podcast that has been

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called your go to Even if you
don't make it to the PPC chat

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live discussions.
And even if you do them like

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follow Shen retweets on that,
right?

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Or if you're on Instagram, why
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chat on the score, Round Up to
get quotes and Snippets from

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previous episodes.
So, yeah, we have Julie again.

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So lowering this lead by taking
us on a great topic about our

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tech companies out of touch with
What people actually want.

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So they've been doing a lot of
talking about Ai and Tech and

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bringing our virtual reality and
a, our products.

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And that's what's Apple this
week.

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So yeah, we have a discussion
about is the hype that big are

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they just ignoring what people
actually really want?

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Yeah.
What's the industry doing about

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it?
We have the likes of Melissa

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McKee.
Dwane, Brown never Hopkins as

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well, you know, joining the
conversation as well as shown

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early Guild me as well.
Joining the conversation was

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very Lively.
Shin In Deed.

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But as usual, before we get to
the questions, this chat is

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intended for PPC, Professionals
of all levels.

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If you have something you want
to share, please do we are a

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friendly and supportive
Community, please don't be

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afraid to participate, but
lurkers and of course, the

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listeners of the podcasts are
always welcome to you.

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And that's a tweet from Julie,
which I agree with

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wholeheartedly.
So, yeah, let's get straight

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into the questions.
Julie asks, do you think that

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they are is being over properly?
Lior underhyped by Tech

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platforms right now either
generally or relative to PCS.

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So, yeah, do you think that AI
is being over properly or

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underhyped by tech companies?
Right?

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Now either generally or relative
to PPC?

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Gil kicks us off saying.
Yeah, like Nava has said Google

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is using the term AI instead of
machine learning or in order to

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sterk adoption.
So my tongue in cheek answer

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would be machine, learning is a
really big deal and a lot of PPC

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marketing.
It is aren't paying enough

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attention to it.
Managing goes over hyped for

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what it is now.
Under hype for what it will be,

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that's a very good answer.
We are still very much of the

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early stages so if people it's
very overhype what it actually

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is right now but for what the
possibilities are in the future

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is definitely on the hyped and
there's a lot more that could be

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said about his travels then goes
on to answer saying until AI is

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properly used as a phrase, It's
overhyped risks degrading brand.

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And consumer adoption little
sense, in polluting the waters

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with artificial.
Interpretation of the technology

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Melissa McCarthy also responds
saying overhyped exclamation

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marks.
Sure AI is changing the game but

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it's not killing SEO.
Like some people are claiming or

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taking our jobs or any of the
other hot takes.

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I see on social media.
Michael response saying way, way

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way, way way way way over hyped.
But that hardly distinguishes,

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it from every other new
Technology in the space.

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We think every technology is
going to be the Magic Bullet,

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instead of focusing on marketing
fundamentals, that have worked

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regardless of Technology.
None of our response to question

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once.
And I think in a lot of cases,

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we are conflating machine,
learning and Ai.

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And that's is what Gil was
mentioning earlier on.

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There's a lot of really
interesting updates in PPC.

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I think they are getting labeled
AI to drive adoption.

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I believe that too.
She continues on the question of

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over.
Type / under hype.

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They are some updates that
deserve the excitement audience

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from econ versions, creative
conversational campaign

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creation, lumping them into AI,
instead of celebrating them, as

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what they are, might be doing a
disservice nice balanced view of

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that one.
I think Julie response saying

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overhyped for sure.
I also don't think that what is

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being called a?
I right now even is actual

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artificial intelligence machine
learning is a much more accurate

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term and what apple is?
It for what it's worth.

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Nate Lewis response in hundred
percent accurate.

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AI is just the general term that
covers a wide spectrum of things

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like reactive or limited memory,
where we are today and two

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places, we are scratching the
surface like theory of mind and

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we are not anywhere close to
self-aware a leak.

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Will to respond saying when it
comes to the scary, take all the

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jobs angle.
I think it's overhyped where

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it's appropriately.
Hyped is for how useful of a

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tool it can be in the Strategic
and Creative process when

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creating campaign content or
doing research and yeah, Melissa

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make a response to novel saying
they are constantly being

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conflated in terms of AI and
machine learning.

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And that's basically Julian Ava,
we're saying green brown

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response, saying overhyped.
And what it can do at a high

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quality level of consistent
outputs, it can make content.

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The content is average and based
of average content, it found

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online.
No one wants average.

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Absolutely Chanel, irresponsible
would say in general, The

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height, I think it is another
tool and will probably continue

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to get more useful but I don't
see it.

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Replacing anyone doing good work
anytime soon, Julia Vice goes,

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there is way too much chappie
optimism around AI at the

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moment.
I worry a lot about this

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information, local news and
media, and the overall impact of

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machine learning and AI designed
by one type of person to be used

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by millions and Michael girls, I
1000% agree, especially when I'm

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already starting to see that
distraught.

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That creep into search
especially around medical and

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Healthcare issues.
Yeah and then we have Ashton

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clock as well responding to
question 1st overhyped.

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At this point in time.
It will be an important tool in

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our Arsenal and will impact what
we do or how people search but

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it's not there.
Yet companies seem to throw it

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out.
Almost as a buzzword right now

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example, Google same machine
learning for years now it's AI

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driven.
So yeah similar to what managing

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was saying like literally for
what it is Not that great before

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I could be for the future.
Yeah, watch out.

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Jillian, takes us on to question
2 saying, what do you think are

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the best uses of what is
currently referred to as AI in

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Tech and AD platforms right now
or in the future Guild?

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No response saying ad creative
at scale, whether lme's for text

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or generative for product
images.

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We have already started using
mid-journey and GPT for for

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these users, and although they
still require human editing, its

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massively.
Be useful, Travis response, the

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ability to start with generated,
creative copy, or imagery, saves

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time.
It's like senior copywriter.

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Requesting a 30 headlines from a
junior copywriter, they'd still

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the gems from this swirl and
iterate from there as it stands

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today, that human filter remains
necessary for the high-quality,

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the human filter is definitely
still required for sure.

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And then we have shown Ellie
responding to question 2 sin.

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Assuming you have good input and
enough.

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Volume bidding, a generating
ideas, writer's block for me.

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That's about it.
I'm not letting it choose

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keywords or write ad copy or
choose placements, for the most

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part.
Yeah, I think you need to do

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that quite a bit yourself.
I'd say, placements.

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So, like I'm having chat GPT and
some AI.

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Help me.
I'm actually realize I'm using a

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lot more than I thought.
I would giving me like some

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creative ideas when I have
writer's block, but I'm deciding

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what platforms, whether to be
done.

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LinkedIn or Facebook on Twitter
and watch to do and, you know,

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which products to talk about and
promote and which blogs to

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promote.
But yeah, when I have writer's

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block when I need some quick
first draft of something.

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Yeah, Chachi PT.
And and content AI is helping me

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out with that there.
Never Hopkins response question

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to seeing everyone.
Needs to pay attention to

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audience, build from enhanced
conversions.

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It's a powerful way to build
audiences, especially for

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smaller, folks.
I'm also a big fan of

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conversational campaign.
Asian and Reporting g84 and then

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she continues the creative core
support is a huge disruptor

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given the shortages of design
resources.

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I'll be interested to see how
long these resources remain on

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the legal side of Regulation and
how long the likes of you know

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Google goes I dis is acceptable
this is you know good content

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that I will actually you know
have ranked.

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That's where the interesting
part is for me Julia's will also

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responds to question 2 saying
the most exciting I'm

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possibilities for AI relative to
PPC.

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For me are generating ideas and
iterations of copy for ads.

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Landing pages, Etc, help with
images.

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Like Google talked about a GM L
is also very promising and will

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be very helpful to many
businesses.

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But also make you respond
saying, automating, or partially

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automating tasks.
We are doing manually, example,

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writing ads, and research and
keywords.

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I also love the product image
Builder, they showed at gml

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game-changing Mike.
Then I'm responsible, I'm still

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not sure yet.
I could see a use case where it

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is used to bring together
different types of content and

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to look for similarities between
the different pieces.

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Julia voice response, question
to say and I think there's a lot

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we can do with heavy automation.
It could be creative product,

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launches building, larger scale,
implementations.

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I worry a lot about audience,
insights from very immature

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machines and Mike Ryan response
to question one saying we are

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probably overestimating In the
short term under estimating in

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the long term it's hype but it's
a bit frothy but there is a

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genuine reason why we have the
rights of guilt there going.

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Yeah, frothy is a good word, but
there's some real flavor buried

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in their frothy but label some
underneath like, that, that in

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that nice analogy as well, then
I'll equality as well.

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Response to question to sing.
We have been using chat GPT as

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an assist When developing ad
copy and landing page content,

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it's still hot.
Percent needs human oversight to

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00:12:24,800 --> 00:12:28,200
uplevel the content but it has
sped up our process.

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00:12:28,600 --> 00:12:32,700
I've also used it to help group
large keyword lists, that's a

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00:12:32,700 --> 00:12:35,500
good idea, as well, Ashton clock
response saying, generative

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00:12:35,500 --> 00:12:39,400
tool, still strikes me as the
best, use case, quickly spinning

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00:12:39,400 --> 00:12:42,400
up creative, or copy can
definitely save time in the

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00:12:42,400 --> 00:12:46,200
brainstorming or build phase
that content still needs a human

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00:12:46,200 --> 00:12:48,500
touch though.
And AI creative in particular

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00:12:48,500 --> 00:12:52,600
makes me a little nervous
because of plagiarism issue.

236
00:12:52,700 --> 00:12:53,400
Shoes.
Yeah.

237
00:12:53,400 --> 00:12:55,800
Yeah.
I creative plagiarism issues.

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00:12:55,800 --> 00:12:58,900
What I tried to do and I don't
know if anyone's doing this or

239
00:12:58,900 --> 00:13:01,500
whether this is even a good way
of doing it.

240
00:13:01,600 --> 00:13:04,400
Is that I'll take a whole
paragraph, copy it and paste it

241
00:13:04,400 --> 00:13:08,000
into Google search because I'd
like to think like, yeah.

242
00:13:08,000 --> 00:13:12,900
If a long tail sentences is
being such for you're trying to

243
00:13:12,900 --> 00:13:14,500
match.
We're trying to match for

244
00:13:14,500 --> 00:13:17,800
whether that paragraph exist, in
that same way because that is

245
00:13:17,800 --> 00:13:21,700
what plagiarism is copying
something in its same format in

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00:13:21,700 --> 00:13:23,500
the mid the same way.
Zane everything.

247
00:13:23,800 --> 00:13:26,900
So yeah, thank you.
I have not seen any plagiarism

248
00:13:26,900 --> 00:13:28,700
or any sign of plagiarism.
Yes.

249
00:13:28,700 --> 00:13:32,200
In the content that I've been
giving from Chad GPT, and I

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00:13:32,200 --> 00:13:33,800
wonder how many poor people are
doing that.

251
00:13:33,800 --> 00:13:34,900
So maybe you want to try that
out.

252
00:13:34,900 --> 00:13:38,600
If you want to check out for
plagiarism, copy and paste a

253
00:13:38,600 --> 00:13:43,100
paragraph into Google search and
see whether an article is picked

254
00:13:43,100 --> 00:13:45,600
up.
A similar article is picked up

255
00:13:45,600 --> 00:13:48,000
like, so I copied and pasted a
paragraph.

256
00:13:48,000 --> 00:13:52,500
That was given me by chat GPT
and I paste it into Google and

257
00:13:52,700 --> 00:13:57,500
This article was about you know
scope creep or out of scope work

258
00:13:57,500 --> 00:14:00,100
when you start doing stuff
there's beyond for Freelancers

259
00:14:00,100 --> 00:14:03,500
what you're supposed to be doing
and how to charge for that and

260
00:14:03,500 --> 00:14:07,600
the result was a didn't give me
an article that had the same

261
00:14:07,600 --> 00:14:11,400
paragraph but it gave me
articles about you know, out of

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00:14:11,400 --> 00:14:13,600
group work and I'm you know,
scope creep.

263
00:14:13,600 --> 00:14:16,900
So that's not bad.
So it recognizes the theme of

264
00:14:16,900 --> 00:14:20,500
the paragraph but it's clear
that that paragraph wasn't

265
00:14:20,500 --> 00:14:24,600
copied from another article.
Thank God, Heavens Jimmy bison

266
00:14:24,600 --> 00:14:26,300
response to question Tuesday
night.

267
00:14:26,300 --> 00:14:29,800
I think merchant center next is
the most interesting to me, but

268
00:14:29,800 --> 00:14:32,600
I'm kind of curious about the
Amazon version of this more than

269
00:14:32,600 --> 00:14:36,900
the one we know about there
being weirdly quiet Julius wants

270
00:14:36,900 --> 00:14:39,000
doesn't Amazon always fly under
the radar.

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00:14:39,000 --> 00:14:42,700
It is wild Timmy.
How they consistently manage not

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00:14:42,700 --> 00:14:46,300
be part of these conversations
not because they are not doing

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00:14:46,300 --> 00:14:48,500
stuff.
They have just managed to get

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00:14:48,600 --> 00:14:52,500
not to get lumped in with other
AD platforms, Julia, right?

275
00:14:52,600 --> 00:14:55,200
Response to that saying I
sometimes feel like the one

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00:14:55,200 --> 00:14:58,500
person screaming about it when
everybody is seriously focused

277
00:14:58,800 --> 00:15:02,100
in the other direction, you're
gonna respond, say automated.

278
00:15:02,100 --> 00:15:05,800
Amazon campaigns have worked way
better than manual for several

279
00:15:05,800 --> 00:15:08,500
years.
Sort of an Open Secret wonder

280
00:15:08,500 --> 00:15:11,200
what they have running under the
hood.

281
00:15:11,200 --> 00:15:14,800
So that's automated Amazon
campaigns, televised girls that

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00:15:14,800 --> 00:15:18,000
year saying that they have a lot
of buying data to work with also

283
00:15:18,000 --> 00:15:21,500
video behaviors streaming
behaviors and that's before

284
00:15:21,600 --> 00:15:24,500
Partnerships.
Lowered their Partnerships with

285
00:15:24,500 --> 00:15:26,900
no one does.
Like Amazon going brown response

286
00:15:26,900 --> 00:15:30,100
to question to say that it would
be good for suggesting other

287
00:15:30,100 --> 00:15:32,100
keywords.
You might want to bid on if

288
00:15:32,100 --> 00:15:34,000
Google understood context
better.

289
00:15:34,200 --> 00:15:37,800
Google should focus on
optimization even more if it

290
00:15:37,800 --> 00:15:41,100
really wants to remove agencies
as a middle people.

291
00:15:41,400 --> 00:15:45,200
Yeah, Google definitely wants to
remove agencies as middle people

292
00:15:45,200 --> 00:15:47,700
especially for the small
agencies and then we have my

293
00:15:47,700 --> 00:15:50,800
crime responding to question 2
sin, Google Knowledge Graph,

294
00:15:50,800 --> 00:15:52,500
they are audience graph and
their product.

295
00:15:52,600 --> 00:15:55,600
A file of any features that let
us peek through the IV of the

296
00:15:55,600 --> 00:15:57,300
garden.
Walls, would love way more

297
00:15:57,300 --> 00:16:01,200
insights in ads.
And, and see, and my continue

298
00:16:01,200 --> 00:16:03,700
saying the same can be said of
Google ads though it's gets

299
00:16:03,700 --> 00:16:07,000
described as Performance
Marketing, demand capture both

300
00:16:07,000 --> 00:16:11,200
who most users are still very
much browsing or when they land

301
00:16:11,500 --> 00:16:14,900
and and your website needs to be
ready for that browse Enos.

302
00:16:14,900 --> 00:16:18,600
He says that way, says browse
Enos even and then yeah, we have

303
00:16:18,600 --> 00:16:20,700
Julie taken us on to question.
Three saying, what are your

304
00:16:20,700 --> 00:16:22,500
thoughts and your feelings
about?

305
00:16:22,700 --> 00:16:26,600
Rie virtual reality or a are
augmented reality and similar

306
00:16:26,600 --> 00:16:29,500
Technologies being pushed by
Tech platforms.

307
00:16:29,500 --> 00:16:33,900
Currently cargos, I love my
quest to like I get white

308
00:16:33,900 --> 00:16:37,000
revolutionary Tech but we are
nowhere near that being widely

309
00:16:37,000 --> 00:16:39,400
adopted, especially in a
business setting.

310
00:16:39,400 --> 00:16:42,100
I think these are the first
iterations of something that

311
00:16:42,100 --> 00:16:45,400
will be more common, a decade
from now.

312
00:16:45,600 --> 00:16:47,500
And I go, how common can it get
there?

313
00:16:47,500 --> 00:16:49,400
Will it ever be as cheap as
mobile phones?

314
00:16:49,400 --> 00:16:53,400
Do you reckon Calgary spices
that saying I think It will if

315
00:16:53,400 --> 00:16:57,100
we look at previous Tech lines
of intra product, prices versus

316
00:16:57,100 --> 00:17:00,600
Now personal computers TV,
mobile phones, or falling to

317
00:17:00,600 --> 00:17:04,500
this, in my opinion, Amazon will
be want to introduce a crazy

318
00:17:04,500 --> 00:17:07,500
cheap option.
Once everyone else Souls all the

319
00:17:07,500 --> 00:17:10,300
Innovation issues and I was
like, very interesting, I do

320
00:17:10,300 --> 00:17:12,800
hope so Gil Gil.
No response, even though I won't

321
00:17:12,800 --> 00:17:15,000
really be interested in it
personally, it's going to be

322
00:17:15,000 --> 00:17:17,400
huge.
And apple, really demoed a sick

323
00:17:17,400 --> 00:17:20,300
product yesterday, I could see,
a are being massive in the

324
00:17:20,300 --> 00:17:22,500
future.
Once it's affordable for the,

325
00:17:22,700 --> 00:17:27,400
General consumer just like Max
and iPhone and all the rest

326
00:17:27,400 --> 00:17:30,600
Rafael goes, although they said
that with the invention of the

327
00:17:30,600 --> 00:17:33,900
train and the car, I think
there's a biological limit here.

328
00:17:33,900 --> 00:17:36,700
I get so sick.
After 10 seconds with any VR

329
00:17:36,700 --> 00:17:39,900
goggle, can't see myself using
that on a regular basis.

330
00:17:40,200 --> 00:17:42,400
Gill says, so far, I've had the
same experience.

331
00:17:42,400 --> 00:17:45,300
I think it's because of lag and
resolution problems and I don't

332
00:17:45,300 --> 00:17:48,100
think Apple would release
something without crisp and

333
00:17:48,100 --> 00:17:51,300
smooth visuals, but more than
anything I just don't like,

334
00:17:51,300 --> 00:17:53,400
being shut off from the world.
It even more.

335
00:17:53,500 --> 00:17:56,600
Mmm and Travis goes.
Yeah, my litmus test for new

336
00:17:56,600 --> 00:17:58,500
tech is, will this improve human
lives?

337
00:17:58,500 --> 00:18:02,200
I've seen AR and VR power
surgery, pain management, lnd

338
00:18:02,500 --> 00:18:05,500
prep, and edu in medicine for
consumables.

339
00:18:05,500 --> 00:18:09,900
Along a road, eliminating store,
travel or trying in person, may

340
00:18:09,900 --> 00:18:12,800
save time, awaiting, more
practical uses.

341
00:18:12,800 --> 00:18:16,400
So eliminating that whole having
to go to the store and traveling

342
00:18:16,400 --> 00:18:18,900
and go to the store again, and
going back to return stuff.

343
00:18:19,100 --> 00:18:22,400
I have that Julie respond saying
listen, I fully realized that.

344
00:18:22,400 --> 00:18:24,800
I An old.
But I could not be less

345
00:18:24,800 --> 00:18:28,300
interested in this type of doing
things in a virtual space holds

346
00:18:28,300 --> 00:18:31,200
zero appeal for me and my crying
go.

347
00:18:31,200 --> 00:18:34,000
See, I need an extra strength
dose of Base reality.

348
00:18:34,000 --> 00:18:37,300
I don't need app icons strapped
to my effing head.

349
00:18:37,700 --> 00:18:40,500
I need the antidote to that and
show malygos, I'm with you.

350
00:18:40,500 --> 00:18:43,200
I find no appeal personally, but
I can totally see others being

351
00:18:43,200 --> 00:18:45,200
interested.
Although, I'm not sure the

352
00:18:45,200 --> 00:18:49,300
metaverse has taken off lightly
thought it would and drain goes.

353
00:18:49,300 --> 00:18:52,500
Yeah, the night of us has died a
little bit, Melissa.

354
00:18:52,600 --> 00:18:55,200
He says time will tell, I'm not
a big fan on that personally,

355
00:18:55,200 --> 00:18:58,300
they make me motion sick but the
applications could be very cool

356
00:18:58,300 --> 00:19:00,700
down the road.
I'm imagining being able to

357
00:19:00,700 --> 00:19:04,500
virtually try a product before
buying that will be super cool.

358
00:19:04,800 --> 00:19:07,200
And Julie goes, would you trust
virtually trying it?

359
00:19:07,400 --> 00:19:10,800
It would offer more info than is
available without being able to

360
00:19:10,800 --> 00:19:15,500
virtually try something.
But it is still a virtual trying

361
00:19:15,500 --> 00:19:18,100
and yakko's will say that yes
you'll be interesting to see if

362
00:19:18,100 --> 00:19:21,400
the Apple ski goggles actually
do so of motion sickness like

363
00:19:21,400 --> 00:19:26,400
they claim to, I Get queasy with
my quest to even when I work up

364
00:19:26,400 --> 00:19:30,400
to it and play for a few months
on end, I can only handle

365
00:19:30,400 --> 00:19:34,800
maximum two hours at a time.
And then Julie mentions about

366
00:19:34,800 --> 00:19:38,900
all the people that have yeah,
corrective lenses, her distant

367
00:19:39,000 --> 00:19:42,600
and close-up vision is very bad.
Car goes, not sure if you saw

368
00:19:42,600 --> 00:19:46,300
but Apple device souls for
corrective lenses with hardware

369
00:19:46,300 --> 00:19:48,800
and I think the future Tech will
be to solve that with software

370
00:19:48,900 --> 00:19:51,400
even doubly.
Interesting, solving that with

371
00:19:51,400 --> 00:19:54,700
software Melissa goes, I can't
even handle some regular non VR

372
00:19:54,700 --> 00:19:57,500
video games for them.
Makes me sick to my stomach.

373
00:19:57,700 --> 00:20:00,200
I know I'm really sensitive to
this stuff but you are not

374
00:20:00,200 --> 00:20:03,700
holding my breath, that they'll
solve that problem anytime soon.

375
00:20:04,100 --> 00:20:08,000
And Cargoes, my kids do this
rollercoaster game, and I cannot

376
00:20:08,000 --> 00:20:11,600
do it want to puke every time
and they're just happily

377
00:20:11,600 --> 00:20:14,700
enjoying it.
Yeah, that's trying to that

378
00:20:14,700 --> 00:20:16,800
home.
You know, imitating motion

379
00:20:16,800 --> 00:20:22,000
through VR home, be able to get
to it and then, yeah, Julia

380
00:20:22,000 --> 00:20:24,100
voice goes.
So many hairs, but here's a

381
00:20:24,100 --> 00:20:28,500
persists, a rvr will change map
location Discovery behaviors in

382
00:20:28,500 --> 00:20:31,500
real life, it's very cold and
coming faster than we think

383
00:20:31,800 --> 00:20:35,000
those stupid headsets are
expensive and only do one thing,

384
00:20:35,100 --> 00:20:39,200
and the metaverse is a live map,
not a conference room and Rain

385
00:20:39,200 --> 00:20:40,400
goes.
Yeah, we are about eight years

386
00:20:40,400 --> 00:20:42,800
into Tech pushing.
This Facebook seems to be given

387
00:20:42,800 --> 00:20:46,100
up on the metaverse.
As I said, delivery schedule

388
00:20:46,100 --> 00:20:47,700
will not be led by Zach that
much.

389
00:20:47,700 --> 00:20:50,100
I'm willing to bet on by the
medical world is going to look

390
00:20:50,100 --> 00:20:52,400
very different before regular
day-to-day.

391
00:20:52,500 --> 00:20:55,200
To day life, in my opinion.
I mean, yeah.

392
00:20:55,200 --> 00:20:57,800
I was like, yeah, I will bring a
continued divided in society and

393
00:20:57,800 --> 00:21:01,300
opportunity available to
businesses and their expense of

394
00:21:01,300 --> 00:21:03,700
it is going to be out of reach
for so many the hardware and

395
00:21:03,700 --> 00:21:07,300
even advertising through it.
So it's not just about yeah the

396
00:21:07,300 --> 00:21:10,700
hardware their applications of
it but actually advertising and

397
00:21:10,700 --> 00:21:13,900
ask question 3 Micron goes yeah
there's a massive potential hair

398
00:21:13,900 --> 00:21:16,700
but the bottleneck is and has
always been the interface until

399
00:21:16,700 --> 00:21:20,800
we get a our lenses.
It's a niche product and he

400
00:21:20,800 --> 00:21:23,800
continues there always has been
If you want to learn more read

401
00:21:23,800 --> 00:21:27,400
about Nintendo's Virtual Boy
from prototype to end product.

402
00:21:27,400 --> 00:21:30,000
It was a stunning concept
kneecapped by practical

403
00:21:30,000 --> 00:21:32,500
Necessities.
Many of the same issues, still

404
00:21:32,500 --> 00:21:35,900
here, 30 years later.
Wow, 30 years later.

405
00:21:36,400 --> 00:21:39,400
Now, Hopkins goes on with this
is an answer really loved saying

406
00:21:39,400 --> 00:21:42,700
that I have a slight odd
perspective because of my

407
00:21:42,700 --> 00:21:45,700
husband's work in VR.
And AR, I truly believe there

408
00:21:45,700 --> 00:21:48,200
are certain industries and
implementations that deserve

409
00:21:48,200 --> 00:21:50,700
attention.
So that's like medical learning

410
00:21:50,700 --> 00:21:52,100
shopping.
They are others.

411
00:21:52,500 --> 00:21:56,200
That it's all hype.
And then, yeah, she continues

412
00:21:56,200 --> 00:22:00,200
the essential question to ask is
did adding VR or ar make the

413
00:22:00,200 --> 00:22:02,600
thing better.
If the answer is, no, I don't

414
00:22:02,600 --> 00:22:06,000
think that we need to invest in
it, learn skills.

415
00:22:06,000 --> 00:22:08,200
Not going to lie, a little
jealous life through me, some

416
00:22:08,200 --> 00:22:11,000
curveballs as a kid.
So I ended up in the military

417
00:22:11,000 --> 00:22:13,100
but initially I wanted to go
into computer science.

418
00:22:13,100 --> 00:22:15,200
I always wanted to be a part of
stuff like this.

419
00:22:15,400 --> 00:22:19,500
That could change people's lives
one day and I agree what novice

420
00:22:19,500 --> 00:22:22,300
a saying that.
Yeah, he's changing lives in his

421
00:22:22,300 --> 00:22:25,200
own.
In a way, I'm sure and Lawrence

422
00:22:25,200 --> 00:22:28,700
response to question 3 as well.
Saying a rvr will be big one day

423
00:22:28,700 --> 00:22:32,900
think of us running ads for our
clients on buildings inside a

424
00:22:32,900 --> 00:22:35,600
virtual environment.
Other folks are interacting with

425
00:22:35,600 --> 00:22:39,400
celebrities and game or
environment promoting products,

426
00:22:39,500 --> 00:22:43,800
not to mention seeing clothing
homes, Etc.

427
00:22:44,300 --> 00:22:45,900
And then asked to respond
saying, honestly, pretty

428
00:22:45,900 --> 00:22:49,000
indifferent a is kind of cool.
Like, when I was shopping for a

429
00:22:49,008 --> 00:22:52,300
desk chair and could use my
phone camera to see the chair

430
00:22:52,300 --> 00:22:55,700
in, My office space.
I see more use cases for that

431
00:22:55,700 --> 00:23:00,100
than I do for VR right now and a
lot of VR stuff is just too

432
00:23:00,400 --> 00:23:03,100
expensive.
Yeah we are stuff is definitely

433
00:23:03,100 --> 00:23:06,800
expensive and then we have
Michael responded saying that

434
00:23:06,800 --> 00:23:10,000
with each one it feels like we
are getting what people want to

435
00:23:10,000 --> 00:23:13,400
develop and less like something
that is designed to benefit the

436
00:23:13,408 --> 00:23:16,200
majority of people.
Also I'm really uncomfortable

437
00:23:16,200 --> 00:23:19,800
with not being able to tell the
difference between the real and

438
00:23:19,800 --> 00:23:22,400
digital worlds and yeah he leave
I say.

439
00:23:22,500 --> 00:23:24,600
It's a major problem already.
You have regular people being

440
00:23:24,600 --> 00:23:27,700
very aggressive in spaces that
are just digital and law

441
00:23:27,700 --> 00:23:31,700
enforcement and those who can
help asking what's Tick-Tock.

442
00:23:31,800 --> 00:23:35,100
This can only increase with VR
advancements and Michael your

443
00:23:35,100 --> 00:23:35,900
goes.
I agree.

444
00:23:35,900 --> 00:23:38,900
Obviously, I'm not adverse to
all digital technology.

445
00:23:38,900 --> 00:23:41,900
I just don't want people
including myself to lose a sense

446
00:23:41,900 --> 00:23:44,400
of the non digital world
totally.

447
00:23:44,400 --> 00:23:49,200
It's A Touch of grass on purpose
situation out there Julia Vice

448
00:23:49,200 --> 00:23:52,300
or response and he actually
takes us on to question 4.

449
00:23:52,500 --> 00:23:54,600
Saying since we're already
getting their, do you think that

450
00:23:54,600 --> 00:23:58,300
a rvr has an important role to
play in our future Tech

451
00:23:58,300 --> 00:24:01,500
interaction?
And how if at all, do you see

452
00:24:01,500 --> 00:24:03,400
this impacting?
PPC.

453
00:24:04,200 --> 00:24:06,500
And then cut goes, yeah, call me
and idealist.

454
00:24:06,700 --> 00:24:09,100
I really do.
See a future reality where

455
00:24:09,100 --> 00:24:13,200
everyone, utilizes, some form of
a are somehow in normal everyday

456
00:24:13,200 --> 00:24:15,700
life.
I guess, we'll see what happens.

457
00:24:15,700 --> 00:24:17,700
Lots of innovations that needs
to happen.

458
00:24:17,700 --> 00:24:20,800
Especially around privacy and
safety.

459
00:24:21,000 --> 00:24:22,900
It is D response enough.
Gaming.

460
00:24:22,900 --> 00:24:26,100
AR will likely see a big
adoption in the content

461
00:24:26,100 --> 00:24:29,200
category.
I would love an immersive NBA

462
00:24:29,200 --> 00:24:33,300
game experience without the cost
of Kurth courtside tickets AR

463
00:24:33,300 --> 00:24:37,200
holds potential for see TV and
video ads.

464
00:24:37,500 --> 00:24:40,500
Girl responds saying they are by
the time they are is prevalent

465
00:24:40,500 --> 00:24:43,300
in day-to-day use.
I'll just have to click a button

466
00:24:43,600 --> 00:24:48,600
in performance Ultra x2000 Max.
Yeah.

467
00:24:48,600 --> 00:24:52,100
In order to deploy my ads to
gogol's world mean I think you

468
00:24:52,108 --> 00:24:55,200
mean Google's world today.
Travis response question for as

469
00:24:55,200 --> 00:24:58,100
well saying as with anything
adoption pushes the snowball

470
00:24:58,100 --> 00:25:01,700
down the hill headset.
Wearers could see exclusive

471
00:25:01,700 --> 00:25:05,400
sales and story order prompts
for near Mt dish detergent.

472
00:25:05,400 --> 00:25:11,500
Containers, but feeder ads when
one flies into view have to stay

473
00:25:11,700 --> 00:25:14,300
at least with the Curve.
Yeah.

474
00:25:14,300 --> 00:25:17,100
That's some very interesting
curve that we get into in this

475
00:25:17,100 --> 00:25:22,300
world of AR and VR and what it
could be for advertising.

476
00:25:22,500 --> 00:25:24,800
Don King in response to question
three sing with the exception of

477
00:25:24,800 --> 00:25:29,100
apparel and Automotive, it is
nothing more than pretty smoke

478
00:25:29,200 --> 00:25:32,300
and mirrors.
No, he's not a fan of a rvr from

479
00:25:32,300 --> 00:25:36,200
the sounds of it delivers
responsive ads in our contact

480
00:25:36,200 --> 00:25:39,100
lenses.
Obviously, relevance closer

481
00:25:39,100 --> 00:25:43,300
customer relations extreme,
reach John Keegan, responsive

482
00:25:43,300 --> 00:25:46,400
question, forcing probably, but
not in the next two to three

483
00:25:46,400 --> 00:25:50,700
years for society, might be an
ugly, ADD extension in sem, in

484
00:25:50,700 --> 00:25:54,200
the near future, that will go
The way of G Plus Google.

485
00:25:54,200 --> 00:25:57,600
Wave enhanced campaigns
Overture, click to text

486
00:25:57,600 --> 00:26:01,700
extensions, fairness, Etc.
I thought he said fanos there

487
00:26:01,700 --> 00:26:05,100
for a second, Melissa goes,
solid Overture reference there,

488
00:26:05,100 --> 00:26:07,800
LOL.
And we have never Hopkins going,

489
00:26:07,800 --> 00:26:10,700
yes, on PPC.
I see most of the impact on

490
00:26:10,700 --> 00:26:13,900
shopping travel and other
Industries where being able to

491
00:26:13,900 --> 00:26:16,500
see a virtual version of
something will help with

492
00:26:16,500 --> 00:26:19,800
Commerce.
I could see a our codes being

493
00:26:19,800 --> 00:26:22,300
linked into feeds additional
place.

494
00:26:22,500 --> 00:26:24,400
Minutes and then Michael, as
well.

495
00:26:24,400 --> 00:26:27,400
Say, I have absolutely no idea
what you would use this for

496
00:26:27,400 --> 00:26:30,500
other, than creating some sort
of digital experience, but I

497
00:26:30,500 --> 00:26:33,900
would say you'd be better off
using that budget for non

498
00:26:33,900 --> 00:26:36,900
digital experiences and building
Community.

499
00:26:36,900 --> 00:26:40,300
Well, the whole Community
Building thing is a lot more

500
00:26:40,300 --> 00:26:42,600
people should do that.
Chanel, a response saying, I

501
00:26:42,600 --> 00:26:44,300
might be in the minority by
thing.

502
00:26:44,300 --> 00:26:46,800
VR will be very niche in the
near future.

503
00:26:46,800 --> 00:26:51,500
I do think ads will make their
way into those niches, but it

504
00:26:51,500 --> 00:26:53,900
won't be widespread.
Red, I'm thinking mainly video

505
00:26:53,900 --> 00:26:56,700
game type uses Sims next life,
Etc.

506
00:26:56,800 --> 00:27:01,300
If you are using for job
training less at Julia's Wells

507
00:27:01,300 --> 00:27:04,200
response to question for, see
I'm not sold on a RV are

508
00:27:04,200 --> 00:27:07,200
becoming part of the majority of
people's daily lives at least,

509
00:27:07,200 --> 00:27:10,800
not at this juncture, but I do
know that when, or if it is

510
00:27:10,800 --> 00:27:14,100
Advil, most certainly have a
place in the AR of VR

511
00:27:14,400 --> 00:27:16,900
environment.
Now, every sponsoring a good

512
00:27:16,900 --> 00:27:20,300
test will be to see how brands
of consumers interact with the

513
00:27:20,300 --> 00:27:23,700
generative such experience.
The more we see adoption and

514
00:27:23,700 --> 00:27:26,700
engagement versus frustration
and swapping to other search

515
00:27:26,700 --> 00:27:31,300
engines, the more data we'll
have for Tech enhancement to

516
00:27:31,300 --> 00:27:33,300
commence, Julie goes great
points.

517
00:27:33,300 --> 00:27:37,200
As I said previously, we have
spent 20 years teaching people

518
00:27:37,200 --> 00:27:40,500
how to search.
It is a big deal to get them, to

519
00:27:40,500 --> 00:27:43,800
do it in a different way.
Remember how Alexa was going to

520
00:27:43,800 --> 00:27:46,900
revolutionize a search and
shopping turns out people

521
00:27:46,900 --> 00:27:50,300
weren't that into it time will
tell search and shopping.

522
00:27:50,300 --> 00:27:52,200
Hmm Lawrence goes what Amazon
is?

523
00:27:52,400 --> 00:27:55,900
Missing is that visual element.
I think people still like to see

524
00:27:55,900 --> 00:27:57,900
something before they make a
purchase.

525
00:27:58,100 --> 00:28:00,800
They are companies making
millions on Virtual in-game

526
00:28:00,800 --> 00:28:04,200
purchases today already.
But then, yeah, you know how

527
00:28:04,200 --> 00:28:06,500
there's Amazon shops.
And then you can just you can

528
00:28:06,500 --> 00:28:10,500
actually go into a shop and buy
things and it's not about buying

529
00:28:10,500 --> 00:28:12,200
offline.
I actually like that physical

530
00:28:12,200 --> 00:28:15,100
experience Julia.
If I said the answer to that was

531
00:28:15,100 --> 00:28:18,300
going to be the small mirror to
which me and it turns out many

532
00:28:18,300 --> 00:28:21,400
people say, no thank you.
Julie goes prophecies that

533
00:28:21,400 --> 00:28:24,200
gigantic.
In the arv, our room, we haven't

534
00:28:24,200 --> 00:28:28,000
even talked about it relative to
kids, which can take me from

535
00:28:28,000 --> 00:28:32,600
calm, professional discussing
martic to She-Hulk pre-teach

536
00:28:32,900 --> 00:28:36,000
quick to give us because it's
rough out there and we really

537
00:28:36,000 --> 00:28:39,200
don't have great answers.
Even the more protective laws

538
00:28:39,200 --> 00:28:43,600
don't actually accomplished much
and the Privacy first experience

539
00:28:43,600 --> 00:28:47,900
tends to just push people to
vpns or abandonment.

540
00:28:47,900 --> 00:28:50,900
Yes, let's not abandon things.
Lawrence as well.

541
00:28:50,900 --> 00:28:52,200
Says yes.
Absolutely.

542
00:28:52,400 --> 00:28:55,700
Simple things like trying on
clothing seeing the inside of

543
00:28:55,700 --> 00:28:59,300
our home for sale driving.
A car before buying having ads

544
00:28:59,300 --> 00:29:02,200
inside of games.
Or if someone is taking virtual

545
00:29:02,200 --> 00:29:06,400
trips to places, even the
clothing, your likeness would

546
00:29:06,400 --> 00:29:09,500
have on.
And he continues, I will say, if

547
00:29:09,500 --> 00:29:12,500
we think that our mental issues
and addictions from social

548
00:29:12,500 --> 00:29:15,100
media, it will be worse.
Oh my God.

549
00:29:15,100 --> 00:29:20,100
Yes, it will be worse with a rvr
when they get really good

550
00:29:20,200 --> 00:29:22,000
escaping, into a different
world.

551
00:29:22,100 --> 00:29:24,200
When Lonely, where you feel like
you don't have friends.

552
00:29:24,200 --> 00:29:26,900
Whenever people might be
bullying, you are God.

553
00:29:26,900 --> 00:29:30,200
And then the bullying down bone
escalate in that space.

554
00:29:30,800 --> 00:29:33,900
So many dangers of this.
Yeah, Jenny goes.

555
00:29:33,900 --> 00:29:35,200
I'm loving this conversation
today.

556
00:29:35,200 --> 00:29:36,200
Oh my God.
Yes.

557
00:29:36,200 --> 00:29:39,400
But before we get to question
five, Jill advice goes to

558
00:29:39,400 --> 00:29:41,600
question for saying.
Okay, here's my real one.

559
00:29:41,600 --> 00:29:45,900
It will not be a surprise road.
Safety and directions. /

560
00:29:45,900 --> 00:29:48,900
findability daily tasks that
make things easier.

561
00:29:49,100 --> 00:29:52,200
Claire are more likely to go
well will fit seamlessly.

562
00:29:52,300 --> 00:29:55,400
Leslie with some of the machines
that we currently have.

563
00:29:55,400 --> 00:29:58,400
And then Julie goes, yeah, to
question five with question five

564
00:29:58,400 --> 00:30:01,200
saying, what is the most
exciting Tech advancement

565
00:30:01,200 --> 00:30:03,000
relative to PPC dies happening
now.

566
00:30:03,000 --> 00:30:06,600
And why is it exciting?
I always like exciting for BBC.

567
00:30:06,800 --> 00:30:10,500
I don't know, but a few people
do have some exciting updates to

568
00:30:10,500 --> 00:30:13,500
share about.
Yeah, Tech advancements relative

569
00:30:13,500 --> 00:30:17,000
to PPC, there's Happening.
Now Gil gonna start us off

570
00:30:17,000 --> 00:30:20,200
saying yeah, my answer is vague
because the tech Fields vague to

571
00:30:20,200 --> 00:30:21,700
us.
But there's a lot going on

572
00:30:21,700 --> 00:30:26,300
behind the Automated matching.
So automated matching audiences

573
00:30:26,700 --> 00:30:30,700
and intent Pursuit, is getting
way better behind the scenes at

574
00:30:30,700 --> 00:30:34,500
Google but it's slowly working.
More effectively for advertisers

575
00:30:34,700 --> 00:30:37,000
Travers.
Go search intent has always been

576
00:30:37,000 --> 00:30:39,600
my biggest critique of Google
specifically either.

577
00:30:39,800 --> 00:30:44,200
They can't recognize it as well
as claimed or haven't released

578
00:30:44,200 --> 00:30:47,000
that capability to advertisers
and mass.

579
00:30:47,400 --> 00:30:51,600
If that needle moves Game
Changer and seen flickers

580
00:30:51,600 --> 00:30:56,400
waiting, And with bated breath,
Julia voice response to question

581
00:30:56,400 --> 00:30:59,000
five as well saying.
I'd say merchant center next is

582
00:30:59,000 --> 00:31:03,800
the big one related to PPC the
overall setup and process of MC

583
00:31:03,800 --> 00:31:07,300
is very cumbersome to businesses
of all sizes.

584
00:31:07,300 --> 00:31:10,400
And this is the solution, make
it seamless and get back to

585
00:31:10,400 --> 00:31:13,300
strategy now, because I was
being a little bit pedantic

586
00:31:13,300 --> 00:31:16,100
because Chile had said, what is
the most exciting Tech

587
00:31:16,100 --> 00:31:20,000
advancement relative to PPC?
There's happening now.

588
00:31:20,300 --> 00:31:23,800
So I was like thinking, wait,
who's much Center next happening

589
00:31:23,800 --> 00:31:26,200
now.
So I asked her that.

590
00:31:26,200 --> 00:31:28,500
Yeah, I thought that was
something coming soon.

591
00:31:28,500 --> 00:31:31,100
So yeah, Geneva's goes, I think
it's rolling out this year.

592
00:31:31,400 --> 00:31:34,100
My Canada accounts don't have it
yet, so I didn't think that's

593
00:31:34,100 --> 00:31:37,200
something that's happening now,
but it's coming out soon.

594
00:31:37,200 --> 00:31:41,500
So buckle up cherubs.
And then we have never Hopkins

595
00:31:41,500 --> 00:31:43,700
responding to question five as
well as in conversational,

596
00:31:43,700 --> 00:31:47,300
enhancements creative campaign,
building and reports, I love how

597
00:31:47,300 --> 00:31:52,200
easy finding and creating things
is now compared to 425.

598
00:31:52,300 --> 00:31:55,700
Two years ago, she liked things.
How hard things are in terms of

599
00:31:55,708 --> 00:31:58,600
creating at ease of creating
things compared to previously.

600
00:31:59,100 --> 00:32:01,900
And so yeah, Michael said that
the most exciting thing I see in

601
00:32:01,900 --> 00:32:04,300
terms of tech is the small but
noticeable.

602
00:32:04,300 --> 00:32:07,700
Push back against all the tech
each Tech development, we were

603
00:32:07,700 --> 00:32:10,100
promised the world and got
nowhere near that.

604
00:32:10,100 --> 00:32:13,200
So now I think people are
starting to see it.

605
00:32:13,200 --> 00:32:15,700
Isn't that Tech drives
performance?

606
00:32:15,700 --> 00:32:19,100
Yeah, I know it's people and
good strategy, learns respond

607
00:32:19,100 --> 00:32:21,000
saying.
Yeah, this would be my answer to

608
00:32:21,000 --> 00:32:23,700
five as well.
I am Assuming this is going to

609
00:32:23,700 --> 00:32:27,200
pave the way for not having to
have feeds and maybe needing

610
00:32:27,200 --> 00:32:30,100
fewer engineering resources to
get stuff done.

611
00:32:30,300 --> 00:32:33,200
And this is where he said that
this will be my answer as in

612
00:32:33,200 --> 00:32:36,400
when Julie of I said, I'd say
merchant center next.

613
00:32:36,600 --> 00:32:39,900
He continues saying especially
if we no longer have to wait for

614
00:32:39,900 --> 00:32:43,800
resources to prioritize.
Projects precisely Julie goes as

615
00:32:43,800 --> 00:32:45,800
a former designer.
I am thrilled to hope that the

616
00:32:45,800 --> 00:32:49,200
quality of images across the web
are about to get a lot better.

617
00:32:49,200 --> 00:32:52,200
The struggle for Quality visual
content still.

618
00:32:52,300 --> 00:32:54,900
Video is so real for so many
businesses.

619
00:32:55,100 --> 00:32:59,600
Maybe ideas won't get stuck at
need image phases.

620
00:32:59,900 --> 00:33:03,400
Melissa McKee has well said, I
would love if a, I could place a

621
00:33:03,400 --> 00:33:05,500
tracking codes on websites for
us.

622
00:33:05,500 --> 00:33:08,400
Such a big pain point for so
many.

623
00:33:08,400 --> 00:33:11,700
Advertisers gildner respond
saying, ga4 is getting pretty

624
00:33:11,700 --> 00:33:14,000
damn close to having the ability
to do.

625
00:33:14,000 --> 00:33:17,800
So, would be massively useful if
they can perfect that.

626
00:33:17,800 --> 00:33:22,200
So, yeah, perfecting a, I being
able to place tracking codes on

627
00:33:22,300 --> 00:33:23,700
It's for us.
Oh wow.

628
00:33:23,700 --> 00:33:25,300
Are you are you able to do that
with cheerful?

629
00:33:25,300 --> 00:33:27,600
Interesting?
Green Bronze is very early days,

630
00:33:27,600 --> 00:33:30,500
but in 12 months P, Max will be
the game changer that Google

631
00:33:30,500 --> 00:33:34,800
wants it to be GMC.
Next also, sounds interesting

632
00:33:35,200 --> 00:33:38,600
and manage him goes demand gen
to I think it's going to be a

633
00:33:38,600 --> 00:33:41,100
big.
Hmm, interesting point.

634
00:33:41,500 --> 00:33:43,600
And we have Mike Ryan responding
to question five.

635
00:33:43,600 --> 00:33:45,400
So quite a few exciting things
happening now.

636
00:33:45,700 --> 00:33:49,100
Yeah, my girls her to say, but
almost the only answer can be

637
00:33:49,100 --> 00:33:50,600
whatever Google wants to do
next.

638
00:33:50,600 --> 00:33:53,600
So that's going to be, that's
Fighting thing he continues.

639
00:33:53,600 --> 00:33:56,100
The platform is better
understood and less open to

640
00:33:56,100 --> 00:33:59,000
third parties that it was a few
years ago.

641
00:33:59,200 --> 00:34:03,100
Shorter Horizons cookies.
Cookie less is a chaos Factor

642
00:34:03,100 --> 00:34:06,300
here, though.
And mmm, is quite interesting,

643
00:34:06,400 --> 00:34:08,900
forgotten, What, mmm, stamps or,
and I'll show you how, you know,

644
00:34:09,400 --> 00:34:10,699
Tim Johnson response to
question.

645
00:34:10,699 --> 00:34:12,400
Five, six.
I'm intrigued by some of the

646
00:34:12,400 --> 00:34:16,199
creative tools announced in GM
Elsa, Google marketing live.

647
00:34:16,199 --> 00:34:20,199
Responsive formats have already
been a move towards simplifying

648
00:34:20,199 --> 00:34:24,699
creative, but there are more
Options out there now to make it

649
00:34:24,699 --> 00:34:28,900
easy to build assets for all the
different formats needed still

650
00:34:28,900 --> 00:34:31,600
takes us to our last question of
the day, it's been like a

651
00:34:31,600 --> 00:34:35,800
lengthy were very entertaining
chat and educational chat.

652
00:34:36,100 --> 00:34:39,400
Julie goes, what is the most
concerning and overhyped Tech

653
00:34:39,400 --> 00:34:42,400
advancement relative to PPC that
is happening now?

654
00:34:42,699 --> 00:34:46,000
And why is it concerning girl
gonna respond saying?

655
00:34:46,000 --> 00:34:49,400
I honestly think paid social is
in a weird place and has been

656
00:34:49,400 --> 00:34:53,000
massively overvalued in the past
few years, and That Trend will

657
00:34:53,000 --> 00:34:56,400
likely unfortunately, continue
think snap Tick-Tock and ig's

658
00:34:56,400 --> 00:35:00,200
clones of the above Sean hacking
response.

659
00:35:00,200 --> 00:35:03,400
Him agree companies feel firmer
on what's next rather than

660
00:35:03,400 --> 00:35:05,600
rational ad buying Guild, no
response.

661
00:35:05,600 --> 00:35:10,100
And yeah I think that firmware
has fed a lot of AD spend on new

662
00:35:10,100 --> 00:35:14,300
Platforms in the past few years
without clear benefit to either

663
00:35:14,300 --> 00:35:17,400
Brandon or conversions.
These platforms will be the

664
00:35:17,400 --> 00:35:20,200
first to get cut in a downturn
Travis.

665
00:35:20,200 --> 00:35:22,800
Also gives another answer to
question 6 in its Brand or

666
00:35:22,800 --> 00:35:26,100
Advertiser control.
We are a few clicks away from

667
00:35:26,100 --> 00:35:28,700
Google saying no, no hands off.
We got it from here.

668
00:35:29,200 --> 00:35:31,800
That feels dangerous.
We have no real alternative to

669
00:35:31,800 --> 00:35:34,400
Google's domination of the
internet, perhaps Amazon.

670
00:35:34,400 --> 00:35:36,700
Which may be closer to that
reality?

671
00:35:36,700 --> 00:35:39,000
Yes, Amazon come out with your
own search engine, right?

672
00:35:39,200 --> 00:35:41,600
And then Travis continue saying,
I think it's appropriate for

673
00:35:41,600 --> 00:35:44,900
Brands and advertisers to always
have one hand on the steering

674
00:35:44,900 --> 00:35:46,700
wheel.
Otherwise how do your Brand's

675
00:35:46,700 --> 00:35:50,300
promote themselves efficiently
cost controls are vital in

676
00:35:50,300 --> 00:35:55,100
preserving brands if it's not
just those of platforms should

677
00:35:55,100 --> 00:35:58,000
be preserved.
And then we have John Kagan

678
00:35:58,000 --> 00:35:59,500
responding to question five
saying.

679
00:35:59,500 --> 00:36:02,800
Once it fully rolls out to
everyone, I am trying to make

680
00:36:02,800 --> 00:36:06,500
the best of a bad situation by
getting excited about brand

681
00:36:06,500 --> 00:36:10,300
exclusion for p Max.
We then have Julie advice

682
00:36:10,300 --> 00:36:13,900
responding to same, most privacy
abuse misinformation,

683
00:36:14,100 --> 00:36:18,300
disinformation spend management.
If all these seem pretty Broad

684
00:36:18,300 --> 00:36:21,000
and more social impact than PBC
than you're not running

685
00:36:21,000 --> 00:36:24,400
campaigns for government.
Right now, Melissa goes.

686
00:36:24,400 --> 00:36:27,800
Yeah that talk of gml about
managing marketing budgets with

687
00:36:27,800 --> 00:36:29,900
a.
I got scary real quick.

688
00:36:29,900 --> 00:36:34,000
Yeah I can imagine John King
response to question 6 saying I

689
00:36:34,000 --> 00:36:38,100
mean where do we start chat GPT
pmax bing-a-ling to in targeting

690
00:36:38,300 --> 00:36:42,800
platforms caring about privacy
GA for every one of these is a

691
00:36:42,800 --> 00:36:47,000
dog whistle only to actually do
anything of substance for sem.

692
00:36:47,000 --> 00:36:50,300
Everything else is an ulcer
waiting to happen.

693
00:36:50,400 --> 00:36:53,500
Then Julia voice gives another
response to June 16, in terms of

694
00:36:53,500 --> 00:36:56,400
specific Tech advancements,
where the tech is built with

695
00:36:56,400 --> 00:37:01,400
PPC, mind homogenization,
everything is about to look, all

696
00:37:01,500 --> 00:37:04,200
the same.
Michael goes, yeah, Target just

697
00:37:04,200 --> 00:37:07,700
gave us a really good example of
the dangers of homogenization.

698
00:37:07,900 --> 00:37:10,400
People in the South are not
going to react the same way

699
00:37:10,400 --> 00:37:14,700
people in New England to a pride
month display because people are

700
00:37:14,700 --> 00:37:18,300
distinct and we need to treat
them that way.

701
00:37:18,500 --> 00:37:20,100
Yeah.
And universities, I'm not sure.

702
00:37:20,100 --> 00:37:22,100
Pride Celebration is exactly
what I meant queer.

703
00:37:22,300 --> 00:37:25,300
People in the South deserve
support and inclusion just as

704
00:37:25,300 --> 00:37:28,700
much as everyone and will likely
appreciate it in a way that

705
00:37:28,700 --> 00:37:31,000
others weren't.
So different people.

706
00:37:31,000 --> 00:37:33,400
See things in different ways.
I think that's very much a fact

707
00:37:33,400 --> 00:37:35,400
of life.
Julie also responds to

708
00:37:35,408 --> 00:37:38,400
questions. 16, I have two
elements of concern privacy with

709
00:37:38,400 --> 00:37:42,100
all the VR and AR we haven't
even talked about how your

710
00:37:42,100 --> 00:37:45,200
privacy can be impacted by
others use of that Tech

711
00:37:45,200 --> 00:37:47,700
potentially to intellectual
property.

712
00:37:47,700 --> 00:37:52,000
Radically changing from how we
currently know it manually,

713
00:37:52,000 --> 00:37:53,700
right?
This goes anyone in law school

714
00:37:53,700 --> 00:37:55,400
right now.
Specialize in IP.

715
00:37:55,400 --> 00:37:58,100
You're about to have work for
life.

716
00:37:58,100 --> 00:38:00,500
Ain't that the truth?
Sean.

717
00:38:00,500 --> 00:38:04,900
Ellie response to question 6.
Same most concerning for me, are

718
00:38:04,900 --> 00:38:09,000
the smart non-expert accounts,
that Google and Bing try to get

719
00:38:09,000 --> 00:38:11,700
small Biz to set up.
The machine learning, isn't

720
00:38:11,700 --> 00:38:14,800
there yet to be able to set up
an account and let it run.

721
00:38:14,800 --> 00:38:18,300
But platforms are pushing that
option and actually cost him

722
00:38:18,300 --> 00:38:23,200
smbs money because of the waste
Before we close.

723
00:38:23,200 --> 00:38:25,800
All, we got some late answers to
question 6.

724
00:38:25,800 --> 00:38:28,000
Lawrence goes the most
concerning thing as a marketer

725
00:38:28,000 --> 00:38:30,700
will be legal aspects.
All over of all of these

726
00:38:30,700 --> 00:38:34,000
advancements, legal issues are
going to be challenged quickly.

727
00:38:34,300 --> 00:38:38,300
It will be a brand new frontier
and 70 plus year old politicians

728
00:38:38,500 --> 00:38:42,800
will in many cases have no idea
what is even being talked about.

729
00:38:42,800 --> 00:38:46,800
But yeah, they will be the one
interviewing people would just

730
00:38:47,000 --> 00:38:49,600
seems ridiculous.
I don't that note.

731
00:38:49,600 --> 00:38:51,700
I'm going to bring us this chat
to an end.

732
00:38:51,700 --> 00:38:55,300
There was so many great tweets,
but as I keep reminding you,

733
00:38:55,500 --> 00:38:58,300
it's right there in the title of
this podcast.

734
00:38:58,300 --> 00:39:01,100
This is Round Up.
This is a summary, this is not

735
00:39:01,600 --> 00:39:05,400
giving you every single tidbit
or every single tweet that was

736
00:39:05,700 --> 00:39:07,100
written.
Although this is interesting

737
00:39:07,100 --> 00:39:08,900
from Michael.
He says, any technology that

738
00:39:08,900 --> 00:39:12,900
promises, it is going to change
everything to is both concerning

739
00:39:12,900 --> 00:39:16,300
an overhyped when they make
sweeping statements like that.

740
00:39:16,500 --> 00:39:19,800
It's over selling combined with
a clear lack of understanding.

741
00:39:19,800 --> 00:39:22,900
It seems of how marketing,
especially Within corporations

742
00:39:22,900 --> 00:39:25,300
work.
Not one-size-fits-all.

743
00:39:25,300 --> 00:39:30,000
Not one thing can change
everything like not one thing

744
00:39:30,000 --> 00:39:34,100
can change all of people's jobs
anyway hope you've taken some

745
00:39:34,100 --> 00:39:36,000
great takeaways.
Hope you found that chat.

746
00:39:36,000 --> 00:39:39,300
Very interesting and yeah if you
want to continue this chat with

747
00:39:39,300 --> 00:39:43,300
Judy join us on Thursday at 12
p.m. eastern Time, 5 p.m.

748
00:39:43,300 --> 00:39:47,600
GMT where she'll be continuing
this chat on Twitter spaces if

749
00:39:47,600 --> 00:39:50,900
you have any feedback or any
corrections about anything,

750
00:39:50,900 --> 00:39:54,700
please get in touch with.
Me on, at the marketing, a new,

751
00:39:54,700 --> 00:39:56,500
or on LinkedIn.
Just find my name there.

752
00:39:56,500 --> 00:40:00,600
We also have a PPC chat Roundup
podcast group that you can join,

753
00:40:00,600 --> 00:40:03,000
will be great for long-standing.
A brand new listeners to give

754
00:40:03,000 --> 00:40:08,700
the podcast a review or rating.
Just go to link tree.com /p PC

755
00:40:08,700 --> 00:40:12,000
chat on the score.
Round up also remember PPC live,

756
00:40:12,000 --> 00:40:13,900
UK is celebrating his first year
anniversary.

757
00:40:13,900 --> 00:40:16,800
We've got four speakers is going
to be a big celebration.

758
00:40:16,800 --> 00:40:18,500
There's going to be cake.
There's going to be food is

759
00:40:18,500 --> 00:40:20,300
going to be drinks, that's gonna
be amazing talks.

760
00:40:20,700 --> 00:40:23,800
And there's going to be an Unity
to share your opinion about

761
00:40:23,800 --> 00:40:27,700
what's going on in the industry.
Especially so yeah, join us for

762
00:40:27,700 --> 00:40:31,000
that.
Just go to PC live UK.com for

763
00:40:31,000 --> 00:40:33,800
tickets for that.
Finally, remember for your

764
00:40:33,800 --> 00:40:35,800
campaigns and businesses to
Glide smoothly.

765
00:40:35,800 --> 00:40:38,500
There's a lot of hard work
needed beneath the surface, so

766
00:40:38,700 --> 00:40:41,500
keep your swans kicking by and
speak to you next week.