EP263 - PPC Myth Busting

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What do you think the biggest myth in PPC is right now? Or what myth do you hear about the most?

Q2 How do you combat PPC myths when clients or stakeholders bring them up?

Q3 What myth(s) do you think platforms put out there? Are these myths more difficult to bust?

Q4 If you had to choose one myth you could wipe from existence, what would it be and why?

Thank you for listening!

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