EP257 - Preparing for the Shift in PPC - Tracking, Targeting & Attribution

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Hello, and welcome to this
week's episode of the PPC chat

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Roundup in today's episode.
We have Julie bringing us

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another great topic where we're
going to be talking about

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preparing for the shift, in PPC,
tracking targeting and

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attribution.
So instead of talking about just

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one shift that's going to happen
with their like using a ga for

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that is happening in less than
20 days now.

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Like in a couple of weeks guys
well maybe just over a couple of

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weeks.
So I hope you guys are all

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really looking out for that.
There's also Going to need three

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changes.
That's going to happen in

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targeting and attribution.
If it Automation and machine

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learning.
And just yeah.

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Keywords, we predict that's
going to go away soon.

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There were only four questions
and I know, Julie does this when

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she realizes that the answers
people are just bursting with

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their answers.
And she doesn't want to move on,

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too quickly to the next question
because like a lot of people

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have things to say about the
question.

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So, yeah, quite a few people
joined.

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The chats gave their opinion
like the likes of Julia Vice,

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gildner Robert Brady Of course,
Julie also gave her answers Jin

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Banks.
I believe he's come back from

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being on a break, from us,
remain coffee as well.

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Because Jennifer Danny Andy, I'm
anymore.

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I joined the for some of the
chat, it's always annoying

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because halfway through the
chat, we have a company meeting,

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so I kind of try to multitask
but very badly but then I'm

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like, hey, I will get all the
answers and Maori through do all

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the roundups of everybody's
amazing dancers and even give my

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opinions on some of the
questions I couldn't answer live

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in the chat.
At on this round up.

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So I hope you enjoyed that.
I hope you fight benefit in

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hearing what we predict.
We will be the most effective

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and the most you know, industry
shifting changes for us and

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which one we should really be
paying attention to most.

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Oh yeah, sit back and enjoy.
Hello and a warm, welcome to

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this week's episode of the PPC
chat around up the podcast where

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I round up the Twitter
discussion.

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That happens on Tuesdays at 5
p.m.

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GMT.
I'm your host, a new, and I'm

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recording from my studio Hair in
London UK.

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And I use this platform to
share, not just expert but also

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my ideas and considered best
practices about paid media.

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The direction the digital
industry is going in.

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So if you want to keep up to
date with my tips and tricks in

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the industry, and get the latest
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called your go to You do make it
to the PPC chat live

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discussions.
And even if you do then like,

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follow share and retweet on
that, right?

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our LinkedIn Group, which is the
PPC chat around up.

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Or if you're on Instagram, why
don't you check us out, at PPC,

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chat underscore Round Up, to get
quotes and Snippets from

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previous episodes.
So, yeah, we have Julie taken us

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on a very interesting topic
about talking about all the

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different changes in one go.
Well, not like in depth but just

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about what we feel.
About the different changes that

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are going to be happening before
we get into that very Lively

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discussion.
Julie goes before we go to

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questions.
This chat is intended for

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people, see Professionals of all
levels.

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If you have something you want
to share, please do we are

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friendly and supportive
Community.

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Please don't be afraid to
participate, lurkers.

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And of course, listeners of the
podcast.

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Welcome.
Welcome.

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You are always welcome to.
So, yeah, before we got on to it

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yeah.
Julie does like, you know, how

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is everybody doing?
I told her especially, I wanted

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to mention That's really special
because I was like, I'm enjoying

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the brilliant summer but I will
also be preparing for surgery.

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While I am preparing for surgery
at the moment.

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I'm going to be happening having
on Friday.

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So yeah, please send your good
wishes and your prayers.

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They'll be really great that
everything goes well and yeah,

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I'm going to be taking some, you
know, much needed time off work.

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I'm really happy about that, but
don't tell anyone, that'll be

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able to have a good excuse, not
have work, you know, for quite a

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few weeks recovery, period, a
size four to six weeks, four to

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six weeks.
I said that to a friend and she

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took He, he heard forty six
weeks.

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Not forty, six weeks, I'm not
going to be on break for like?

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What how many, how many like
that's close to a year?

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No, four to six weeks or less
than two months.

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But yeah anyway, let's get into
the questions.

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So question 1 which of the
coming announced changes?

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Do you think will impact PPC,
most significantly or at least

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your accounts, one diminishing
role of keywords to end of third

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party?
Cookies, three Google.

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Latex for for apples URL,
stripping 5, something else.

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So yeah, already they were like
10 replies to this.

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So I will try and catch all the
replies and all the replies of

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replies that we're done.
But yeah, I keep saying this is

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a round up.
I'll probably be able to get to

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every single answer.
Anyway let's start with Sam's

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answer.
He goes honestly I think it

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depends on what Niche or
vertical you work in.

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Yeah and it depends and it
depends on Sir is very famous in

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the PPC son.
Cool as well.

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He continues for B2B on Niche.
B to C 1 is going to play an

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outsized Factor because by
definition getting the volume

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necessary for machines.
To learn is difficult for

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broad-based.
B2c for is probably the thing

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that would give me the most
pause for Enterprise be to be

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likely four or five with five
being regulation plus

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legislation.
The only group more incompetent

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that Google support is the US
Congress and the ACOG replies.

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Oh, I like that answer and I do
That answer and it depends and

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seen in what ways, it depends on
which of the numbers will affect

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which types of businesses that
is very robust.

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Answer, I would say missile
response.

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Saying all of the above the
challenge we have with Google is

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that they do things and learn
after example in worked on this

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one client.
So why wouldn't it work on

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everything else?
But tracking, well, hold on to

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your hats.
It's going to be a bumpy ride.

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So he's a bumpy ride ride with
Google, isn't it Gilda respond

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saying?
Finishing role of keywords, for

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sure and of cookies, /url,
stripping Etc has been happening

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for years and he's pretty much a
non-issue at this point

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attribution still works as much
as we needed to reporting is a

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different issue.
Keywords are being tough

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management goes, diminishing
role of keywords, especially on

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smaller accounts.
Paul Rooney response saying for

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me feels like another way.
Google can get wasted spend from

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people new to Google ads and
auto default to Broad match

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material.
Seen end of third party cookies

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and GA for wound to prevent
curious advertisers to do their

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own analysis.
Diminishing role of keywords is

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just changing the product sold
by Google, meaning that it is a

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larger question that involves
advertisers and Google first

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Alain resnais just response.
Number one.

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Yes, we've got a poll Rooney and
an allen, Rooney.

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Yeah.
Who would have guessed Michael

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gone back to respond saying
keywords?

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How exactly are we going to
Target search with?

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Literally, the only targeting
tool we have Have made Louis

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just goes one, Travis response
team lost tracking third-party

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cookies, Apple updates is an
obstacle, might feel like a

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reversion to 2010 but survivable
keyword depreciation is a

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massive change for Google ads.
Blending the Madge, n+ capture

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risks alienating advertisers GA
for should Advance the industry.

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I'm bullshitting.
I think it's being meant to

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right here.
Yeah, G4.

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Anyway, we've a mink Response to
question 1st ga4 is going to

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have a big immediate effect
because so many businesses still

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haven't switched over.
All the algorithms are going to

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break all Julia voice response.
To question one saying,

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short-term ga4, it's a huge
learning curve than most, folks

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are not ready for long-term, not
that long diminished.

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Keywords clients are going to
have to learn a lot.

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Jennifer Danny response in world
that's a hard.

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One G4 is a ticking time bomb
and third-party cookie loss is

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to and River gives another
answers.

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In 1758, I is going to have a
big impact on the industry from

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chat GPT to data-driven
attribution to all the emphasis

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on algorithms, I respond as well
saying.

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Yeah, for me, I think the most
eminent is ga4 happening in,

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just over two weeks, clients are
already having issues with data.

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Still not seen similar data from
ga4 and you a and things are

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about how and thinking about,
how do I keep track of you a

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data from after July 1st?
So in the PC live, UK WhatsApp

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group.
We have one of the ladies asked

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about how do I make sure that I
keep the data that is in you, a

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people are still worried that
they cannot rely on ga4 and two

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weeks before you know, ga4 is
only one that's going to be

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applicable.
Like yeah, I think you a Google

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has said that your you a data is
going to be available for up to

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18 months, after July 1st.
But still, for the fact that

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people are thinking that they
definitely want to rely on you.

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A does not bode well for GA 84
in my opinion Robert Brady

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response to question one saying
of that list probably GA for the

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keyword list thing has been at
work for a while.

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When does he, what does it mean
by at work girl responds saying

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interesting, you're not wrong
but I saw to have the opposite.

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Conclusion.
Ga4 seems to be settling into

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place, I don't believe that.
I think he would less is

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actually poised to take a big
jump off.

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The cliff Robert responds.
I feel like increasingly broad

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matching is a degradation of
keywords and that has been

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steadily.
Getting worse, Julie goes by the

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end of 2020 for keywords will
only be signals.

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Hey, she's not saying that for a
fact by the end of 2020 for

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keywords will only be signals
you heard it here first.

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Yes, right.
And I don't know this for a

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fact, it's my intuition on the
topic, Gil, response, totally

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agreed.
But I do think broad match

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performance lately.
Indicates that the signals will

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be performing, okay, I do think
we'll be fine retaining.

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Some exact match for edge cases
is on my wish list for sure.

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Sure.
And river goes to that saying, I

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think this still really depends
on the business or Advertiser.

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And brand guidelines example,
clients that steadfastly don't

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want to bid on competitors or
who can't use certain keywords

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due to FDA compliance.
So, yeah, compliance issues.

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How is a?
I going to be able to fit with

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that and another someone has
come back from being away for a

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little while and meet Cobra.
She responds to question one

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saying that, if we're talking
about what will impact us the

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most, right?
Out, then my answer is ga4 so

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yeah that's that's what I meant.
That was my answer as well.

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If we're talking about in the
future, then diminishing role of

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keywords and I agree with that.
Julie goes, can I say all of the

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above attribution is about to
get nuked between GA for ending

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up, third-party, cookies, and
apples URL.

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Stripping it's a giant ball of.
Yeah, Ike's targeting will

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suffer as a result of all those
to the demotion or demise of

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keyword targeting.
And then, yeah, I did

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Gallagher's as well.
Another returner says, I'm

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thinking about Apple's URL
stripping, we all want a better

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campaign attribution.
How many dashboards will be

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ruined from less UTM a data.
And then, yeah, we have Julie

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responding to genbank surgeon
Bank said good questions.

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I think these all lead to
advertisers being backed into a

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corner.
I like that.

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What Optimizer and Frederick
valleys of Frederick owns

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Optimizer are doing with
automation layering, so sharing

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your data is going to be pivotal
for.

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Future broad match will be the
de facto Julie response.

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Share your data is going to be
required in the not too distant

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future.
This leaves a ton of businesses

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in a bad spot because the
internal data is a hot mess.

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Julia voice response saying not
to mention organizations that

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can't share data for all kinds
of reasons.

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Do they just get less support
because of how they do business.

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Get ready for case studies on
how to circumvent.

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00:11:51,200 --> 00:11:53,600
Privacy laws.
Do you respond saying?

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00:11:53,600 --> 00:11:56,400
It's kind of hilarious to me
that it seems Seems like Google

230
00:11:56,400 --> 00:12:00,200
is ready to just write off
highly regulated Industries as

231
00:12:00,200 --> 00:12:02,300
advertisers, it really does
sound like that.

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00:12:02,700 --> 00:12:05,200
So, delivers goes, you don't
want farmer money and there's

233
00:12:05,200 --> 00:12:09,700
lots there often Tech or
Insurance Julie response as

234
00:12:09,700 --> 00:12:12,600
well, after all that lobbying,
you don't want the government

235
00:12:12,600 --> 00:12:16,300
dollars, okay, then from Julia
Vice, my tail goes, have you

236
00:12:16,300 --> 00:12:18,800
already considered that?
This strategy is not the right

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00:12:18,800 --> 00:12:22,700
one for Google, and that in may
switch back to a more precise

238
00:12:22,700 --> 00:12:25,300
targeting in the future.
Jim goes.

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00:12:25,300 --> 00:12:27,500
Yeah.
What with Google ever since they

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00:12:27,500 --> 00:12:29,300
started and don't recall ever
anything.

241
00:12:29,300 --> 00:12:32,600
They walked back to exactly what
it was before.

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00:12:32,800 --> 00:12:34,700
And, yeah, we're still on
answers for question.

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00:12:34,700 --> 00:12:39,100
One cock Williams goes.
I'm unsure on the most, but one

244
00:12:39,300 --> 00:12:42,700
will harm efficiency in SMB
accounts by disallowing initial

245
00:12:42,700 --> 00:12:45,100
targeted.
Focus to men.

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00:12:45,100 --> 00:12:48,600
Google's, well, on the way to
this, not being a tangible

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00:12:48,600 --> 00:12:53,900
issue, 3 will cause harm in just
being a new confusing product

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00:12:53,900 --> 00:12:59,000
that will harm ursus for hmm.
And then, yeah, it was nothing

249
00:12:59,000 --> 00:13:02,400
for something else from him.
And so if you look in response

250
00:13:02,400 --> 00:13:05,000
to question one saying, the
diminishing role of keywords

251
00:13:05,000 --> 00:13:08,800
signals interest and intent are
all great for targeting but

252
00:13:08,800 --> 00:13:13,300
sometimes you can't beat knowing
exactly what someone is looking

253
00:13:13,300 --> 00:13:17,800
for, by the words, they use and
Julie respond saying you can't

254
00:13:17,800 --> 00:13:20,500
beat using exact terms, you
know, convert.

255
00:13:20,700 --> 00:13:23,700
If you're the advertiser, you
can't beat forcing advertisers

256
00:13:23,700 --> 00:13:28,500
to take some portion of A broad
match traffic to get the good or

257
00:13:28,500 --> 00:13:32,200
efficient traffic to is,
certainly a winning formula for

258
00:13:32,200 --> 00:13:36,200
Google stock price remain
coughs, aerys, Plies and saves,

259
00:13:36,200 --> 00:13:39,700
and the more transparency
decreases due to privacy the

260
00:13:39,700 --> 00:13:41,600
harder.
It will be for advertisers to

261
00:13:41,600 --> 00:13:44,700
identify that.
That's what's happening, right?

262
00:13:44,700 --> 00:13:48,300
Air goes in search ads, keywords
targeting is 99% were make, it

263
00:13:48,300 --> 00:13:52,100
remaining targeting is 1% anyone
talking about the role of

264
00:13:52,100 --> 00:13:56,200
audience targeting in such did
not manage to Get the power of

265
00:13:56,200 --> 00:14:01,700
keywords intent in acquisition.
But yeah, audience audience

266
00:14:01,700 --> 00:14:03,800
targeting is also an important
thing material.

267
00:14:03,800 --> 00:14:07,300
Especially once you start
bidding on Broad and Broad does

268
00:14:07,300 --> 00:14:10,300
help with growth is not about
old being restrictive.

269
00:14:10,500 --> 00:14:14,500
So I'd say yeah I don't know.
Take a look at that and then we

270
00:14:14,500 --> 00:14:17,700
have Julie taken us on to
question 2 saying, which area do

271
00:14:17,700 --> 00:14:19,800
you think is going to least
resemble?

272
00:14:20,100 --> 00:14:24,200
What we have, traditionally
known it to be in the next 18

273
00:14:24,200 --> 00:14:27,200
months and she yeah.
Options are tracking or tagging

274
00:14:27,200 --> 00:14:29,700
targeting and then three
attribution.

275
00:14:29,700 --> 00:14:34,100
So one tracking to targeting
three attribution for me

276
00:14:34,100 --> 00:14:37,900
straight up, it was targeting.
So yeah, in the immediate effect

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00:14:37,900 --> 00:14:42,900
that we're going to have see,
you know, changes is ga4 in more

278
00:14:42,900 --> 00:14:46,400
long term is going to be about
the whole keywords and how

279
00:14:46,400 --> 00:14:49,300
everything is just going to be
about Broadband signaling and

280
00:14:49,300 --> 00:14:51,800
all that kind of stuff that
Julie's been talking about.

281
00:14:52,100 --> 00:14:55,300
So, who are, what are our next
answers for?

282
00:14:55,400 --> 00:14:58,500
Kitchen to Gill.
Gill, net goes targeting 100%.

283
00:14:58,500 --> 00:15:02,100
Yep, we've got to go ahead and
nuke what we've learned over the

284
00:15:02,100 --> 00:15:04,100
last few years, for better or
worse.

285
00:15:04,300 --> 00:15:07,600
It's changing drastically
calculations response saying but

286
00:15:07,600 --> 00:15:09,400
haven't things been moving in
this way.

287
00:15:09,400 --> 00:15:12,800
The past few years and we've
already been adjusting to new

288
00:15:12,800 --> 00:15:16,200
targeting strategies.
It's a tough choice for sure.

289
00:15:16,400 --> 00:15:19,300
Kill gonna respond saying, yes,
but I think the car has just

290
00:15:19,300 --> 00:15:22,900
been driving downhill for a few
years and it hasn't driven over

291
00:15:22,900 --> 00:15:27,700
the edge of the cliff just yet.
Fully expecting keywords to one

292
00:15:27,700 --> 00:15:30,900
day literally disappear.
Matt Lambert response.

293
00:15:30,900 --> 00:15:34,000
Saying if attribution and
targeting are both fuzzy and Lou

294
00:15:34,000 --> 00:15:36,800
definition, then the data
doesn't really mean anything

295
00:15:36,800 --> 00:15:39,300
already.
We're already cooked as the

296
00:15:39,300 --> 00:15:42,300
thread between such and landing
page breaks.

297
00:15:42,600 --> 00:15:46,200
Then we might need content that
can't direct traffic as a

298
00:15:46,200 --> 00:15:51,700
primary filter and then we have
some responding to question 2 as

299
00:15:51,700 --> 00:15:54,600
well saying.
Yeah, my unpopular opinions

300
00:15:54,600 --> 00:15:58,400
number one, Tracking or tagging.
This is likely going to look a

301
00:15:58,400 --> 00:16:01,200
lot like what it does now with
enhanced or offline.

302
00:16:01,200 --> 00:16:04,400
Conversions, if Apple goes full
crazy mode with stripping

303
00:16:04,400 --> 00:16:08,100
parameters, which is a stupid
choice, but whatever, then The

304
00:16:08,100 --> 00:16:11,700
Logical solution is to bypass
them conversion, upload does

305
00:16:11,700 --> 00:16:15,500
that to targeting everything?
Looks like a DSP now.

306
00:16:15,500 --> 00:16:19,500
So the biggest change you could
make is removing controls or

307
00:16:19,500 --> 00:16:22,800
going full black box.
But a I don't think most

308
00:16:22,800 --> 00:16:25,200
platforms are going to do that
secret AO.

309
00:16:25,700 --> 00:16:28,700
And B, I don't think it'd be as
effective.

310
00:16:28,700 --> 00:16:32,000
So we'll see changes at the
margins but I don't think any

311
00:16:32,000 --> 00:16:35,700
platforms is going to reimagine
targeting much more three

312
00:16:35,700 --> 00:16:37,800
attribution.
Third-party attribution has

313
00:16:37,800 --> 00:16:41,400
begun the slow March towards
Extinction, so that's the

314
00:16:41,400 --> 00:16:43,800
biggest change.
Every major platform is

315
00:16:43,800 --> 00:16:49,400
investing in a MMS and again,
full kinda it's in their best

316
00:16:49,400 --> 00:16:53,100
interest to do so.
Because one and two need offline

317
00:16:53,100 --> 00:16:57,000
data given that attribution on.
It's absolute best day is an

318
00:16:57,000 --> 00:17:01,500
unsolvable problem and most days
is just pain to obfuscate.

319
00:17:01,700 --> 00:17:04,500
I'm not too sad.
And then we have many, Tim

320
00:17:04,500 --> 00:17:10,000
anyhoo, we wrote an article on
PBC live UK and the name of that

321
00:17:10,000 --> 00:17:12,300
article.
It's basically about a roadmap

322
00:17:12,300 --> 00:17:16,300
to implement smart bidding and
Broad match for lead generation,

323
00:17:16,599 --> 00:17:19,300
PPC campaign.
So, yes with Google ignoring us.

324
00:17:19,500 --> 00:17:22,900
Yeah, Google, we wrote an
article about implementing smart

325
00:17:22,900 --> 00:17:24,800
building and Broad match for
lead gen.

326
00:17:24,800 --> 00:17:27,700
So go and check That out.
But he's answer to the question

327
00:17:27,700 --> 00:17:31,800
for question. 2 was targeting
first exact and phrase will be

328
00:17:31,800 --> 00:17:35,200
removed, then even a broad match
will disappear and keywords will

329
00:17:35,200 --> 00:17:39,600
become keyword themes missile
respond saying, people are still

330
00:17:39,600 --> 00:17:43,100
stuck on cookies, even though
the death of the cookie has

331
00:17:43,100 --> 00:17:46,000
lagged for years.
Targeting changes all of the

332
00:17:46,000 --> 00:17:49,600
time and we adapt however,
attribution with less tracking

333
00:17:49,600 --> 00:17:52,100
visibility.
How will that work with it all?

334
00:17:52,100 --> 00:17:54,400
Be guesswork.
Travis respond saying I see

335
00:17:54,400 --> 00:17:58,000
targeting as a The biggest
mover, a setting up, a p Max

336
00:17:58,000 --> 00:18:02,200
campaign, for example, can be as
much upfront planning, a search

337
00:18:02,200 --> 00:18:05,100
or shopping.
But instead of keywords focused

338
00:18:05,100 --> 00:18:09,100
on quality assets, first-party
data feeds and advances, or

339
00:18:09,100 --> 00:18:13,100
segments, fundamentally
different to be decided on

340
00:18:13,200 --> 00:18:16,200
outcomes to leave.
I said, let me know if y'all

341
00:18:16,200 --> 00:18:19,400
need a refresher on audience
builds and blocking charts.

342
00:18:19,600 --> 00:18:23,600
It's Omni bread and butter.
Yeah till it goes a post for

343
00:18:23,600 --> 00:18:25,300
PPC.
Chad, perhaps on.

344
00:18:25,400 --> 00:18:29,000
Topic or maybe I'll get her to
write an article about that for

345
00:18:29,000 --> 00:18:31,800
PPC live UK.
And just to confirm the article,

346
00:18:31,800 --> 00:18:35,300
I said that medicham wrote was
on PPC live UK so go on the PVC

347
00:18:35,300 --> 00:18:39,700
live, UK blog site, the BBC
blog, and you'll see that

348
00:18:39,700 --> 00:18:42,200
article right there and then
from manage and it was a great

349
00:18:42,200 --> 00:18:44,000
one.
I'm Kirk Whalum same, keeping

350
00:18:44,000 --> 00:18:48,000
exact around for one more
advanced advertisers to focus on

351
00:18:48,000 --> 00:18:52,400
efficiency for a few key terms
and to helps smbs get an account

352
00:18:52,400 --> 00:18:55,200
of the ground efficiently and
thus win them.

353
00:18:55,400 --> 00:18:57,500
To love search from the.
Beginning are two major

354
00:18:57,500 --> 00:19:00,700
Arguments for just leaving it in
there and that's in response to

355
00:19:00,700 --> 00:19:04,100
a Julie has said you can't beat
using exact terms.

356
00:19:04,100 --> 00:19:06,300
You know, convert.
If you have advertisers, you

357
00:19:06,300 --> 00:19:10,700
can't beat forcing advertisers
to take some portion of crappy a

358
00:19:10,700 --> 00:19:15,000
broad match traffic to get the
good or efficient traffic to is,

359
00:19:15,000 --> 00:19:18,400
certainly a winning formula for
Google's a stock price.

360
00:19:18,700 --> 00:19:20,800
The device also response to
question to saying this is

361
00:19:20,800 --> 00:19:22,900
another all of the above
question.

362
00:19:22,900 --> 00:19:26,600
I'm thinking tracking first, so,
Of us actually can't do

363
00:19:26,600 --> 00:19:29,100
attribution without very
expensive, tools.

364
00:19:29,100 --> 00:19:32,400
And targeting is Ever Changing
any way to change it from the

365
00:19:32,408 --> 00:19:34,700
beginning.
Jennifer Danny response in, I

366
00:19:34,700 --> 00:19:37,300
call BS on the expensive
attribution tools.

367
00:19:37,300 --> 00:19:41,300
They can't give true attribution
either tech companies like apple

368
00:19:41,500 --> 00:19:46,000
have put a squash on this even
being capable device goes.

369
00:19:46,000 --> 00:19:48,900
They can do a lot but nothing
can do all of it.

370
00:19:48,900 --> 00:19:53,600
At least not until we get
addressable TV, addressable TV.

371
00:19:53,600 --> 00:19:55,200
That's an interesting opinion
there.

372
00:19:55,400 --> 00:19:58,000
Jim Banks response to question 2
as well as in I think targeting

373
00:19:58,000 --> 00:20:02,600
an attribution or a coin toss on
which is going to look at the

374
00:20:02,600 --> 00:20:06,200
least, like what we know today
data-driven will be the only

375
00:20:06,200 --> 00:20:08,900
attribution model in play.
I think fewer and fewer

376
00:20:08,900 --> 00:20:13,500
targeting variations will be in
play due to Ai and machine

377
00:20:13,500 --> 00:20:15,700
learning.
And then we have Julie responded

378
00:20:15,700 --> 00:20:17,800
question to as well.
Seeing attribution is rapidly,

379
00:20:17,800 --> 00:20:21,900
shifting and will continue on
that pace until we have very

380
00:20:21,900 --> 00:20:25,200
little insight into what is
happening as a result of that.

381
00:20:25,400 --> 00:20:28,800
Getting will take a hit, get
ready for your retargeting

382
00:20:28,800 --> 00:20:32,600
audiences and your exclusion
audiences to vaporize.

383
00:20:32,800 --> 00:20:35,900
Travis goes for DTC.
E-comm lead gen has notable

384
00:20:35,900 --> 00:20:39,100
challenges, there is an
opportunity for Brands to

385
00:20:39,100 --> 00:20:42,300
improve businesses,
fundamentals, streamline or

386
00:20:42,300 --> 00:20:44,600
pegs.
Put shipping on customers, focus

387
00:20:44,600 --> 00:20:49,100
on customer acquisition cost
improve 60 to 90-day lifetime

388
00:20:49,100 --> 00:20:50,300
value launch.
Hold out.

389
00:20:50,300 --> 00:20:54,100
Test attribution, takes a
necessary backseat with that

390
00:20:54,400 --> 00:20:57,100
mindset.
So yeah, you have to be careful

391
00:20:57,100 --> 00:21:00,100
with what the mindset is River
Minkoff as well.

392
00:21:00,200 --> 00:21:03,500
And response to question 2
saying that all of the above but

393
00:21:03,500 --> 00:21:05,800
tracking is probably the most
affected.

394
00:21:05,800 --> 00:21:10,400
Everything used to be based on
cookies and we have as well.

395
00:21:10,400 --> 00:21:12,700
Cook Williams himself responded
to question 2 cent.

396
00:21:12,700 --> 00:21:15,900
I think they're all big and
changing by think I'm ready to

397
00:21:15,900 --> 00:21:19,000
settle on attribution here.
I think the way people think

398
00:21:19,100 --> 00:21:22,400
they can measure success and how
that influences Channel

399
00:21:22,400 --> 00:21:25,200
investment decisions is going to
be already.

400
00:21:25,400 --> 00:21:29,000
Completely upended.
So I'm going with three and he

401
00:21:29,000 --> 00:21:31,000
continues, by the way, I think
people are aware.

402
00:21:31,000 --> 00:21:34,200
That attribution is messy, but I
think it's the reality of that

403
00:21:34,500 --> 00:21:38,300
hitting that is still coming.
People still overall make huge

404
00:21:38,300 --> 00:21:42,300
decisions based on channel
reported revenue or row as Etc.

405
00:21:42,600 --> 00:21:45,400
I think major Paradigm shifts
are coming here.

406
00:21:45,700 --> 00:21:49,800
Cut continue saying, I think the
practice, PPC, skill for us, is

407
00:21:49,800 --> 00:21:54,000
to shift into becoming better
and one planning to guiding and

408
00:21:54,000 --> 00:21:57,700
three, analyzing Well,
incrementality testing that's

409
00:21:57,700 --> 00:22:00,600
the tangible skill.
I think marketers could lean in

410
00:22:00,600 --> 00:22:03,400
to become more valuable in the
near future.

411
00:22:03,500 --> 00:22:07,100
He finally says final thought on
this I think this actually makes

412
00:22:07,100 --> 00:22:11,600
algorithmic value-based bidding
models lesser in value.

413
00:22:11,600 --> 00:22:14,800
If you can't easily communicate
value back into the machine.

414
00:22:15,000 --> 00:22:18,300
The need for setting up manual
incremental testing becomes more

415
00:22:18,300 --> 00:22:24,100
important laws to that thought
LOLs as an l u l z.

416
00:22:24,100 --> 00:22:27,400
So not, he's not laughing.
Anything and Travis's, well

417
00:22:27,400 --> 00:22:31,000
response to Kirk stop process.
They're saying another layer

418
00:22:31,000 --> 00:22:35,000
deeper, it's possible to pass
back through value - cogs

419
00:22:35,300 --> 00:22:39,400
shipping to cost of goods,
shipping discounts, Merchant

420
00:22:39,400 --> 00:22:44,400
fees and any variable cost and -
a percentage based set of fixed

421
00:22:44,400 --> 00:22:46,700
cost.
And bid accordingly that will

422
00:22:46,700 --> 00:22:49,300
fuel the algorithm in an
advanced way.

423
00:22:49,300 --> 00:22:54,400
Few Brands appreciate today.
And in response to calculations

424
00:22:54,400 --> 00:22:57,600
on sir we're He had said, by the
way, I think people are aware

425
00:22:57,600 --> 00:23:00,700
that attribution is messy, but I
think it's the reality of that

426
00:23:00,700 --> 00:23:04,700
hitting that is still is coming.
Julie goes 100% digital

427
00:23:04,700 --> 00:23:07,500
advertising has been sold
heavily on the idea that you can

428
00:23:07,500 --> 00:23:11,200
truly attribute, you'll spend to
your results in a much cleaner

429
00:23:11,200 --> 00:23:14,700
and accurate way than any
previous type of advertising.

430
00:23:15,000 --> 00:23:19,400
Those days are in the rearview
and moving farther away.

431
00:23:19,800 --> 00:23:23,300
Travis girls agreed, but true
measurement has always been 5

432
00:23:23,300 --> 00:23:27,900
plus steps behind it.
If settled on that for the last

433
00:23:27,900 --> 00:23:30,700
two decades, why not move in a
New Direction?

434
00:23:31,100 --> 00:23:34,200
Julie goes attribution has
always been partly wishes and

435
00:23:34,200 --> 00:23:37,700
fairy dust but it was sold as
being the source of Truth.

436
00:23:37,700 --> 00:23:42,800
Whether it really was ever that
accurate or not digital was sold

437
00:23:42,800 --> 00:23:46,300
as know, where your dollars are
getting results and where they

438
00:23:46,300 --> 00:23:48,700
are not and that's so much
murkier.

439
00:23:48,700 --> 00:23:52,100
Now, Julie continues.
We now as an industry have to

440
00:23:52,100 --> 00:23:56,400
find a new USP because our
historical, One just doesn't cut

441
00:23:56,400 --> 00:24:01,100
it any longer that is on all of
us to navigate and figure out.

442
00:24:01,100 --> 00:24:04,300
We did such a good job of
selling digital ads as super

443
00:24:04,600 --> 00:24:08,300
attributable.
We now have to unwind that to

444
00:24:08,300 --> 00:24:11,300
move forward.
Jim Bank said, we sold it as an

445
00:24:11,300 --> 00:24:15,300
alternative to TV radio and
print which by their nature,

446
00:24:15,300 --> 00:24:18,000
couldn't be attributed as
accurately now.

447
00:24:18,000 --> 00:24:21,900
Digital is a more mature Channel
and PPC should be part of a

448
00:24:21,908 --> 00:24:25,800
marketing mix that works
cohesively not as a And alone

449
00:24:25,800 --> 00:24:29,600
Channel that's going to hurt
specialist agencies.

450
00:24:29,900 --> 00:24:33,700
But sure, I hope they are
Specialists agencies who do not

451
00:24:33,900 --> 00:24:37,000
try to figure out what's going
on in there in the other

452
00:24:37,000 --> 00:24:38,800
channels.
So if you look in also response

453
00:24:38,800 --> 00:24:42,000
to question, two saying, yeah,
attribution which can be awared,

454
00:24:42,000 --> 00:24:45,400
one, because some clients are
happy to get leads, regardless

455
00:24:45,400 --> 00:24:48,400
of where they come from, for
their marketing team or Agency

456
00:24:48,400 --> 00:24:50,800
on the other hand.
Mmm, crying.

457
00:24:51,300 --> 00:24:54,200
And I said, targeting for sure,
as I mentioned earlier on.

458
00:24:54,200 --> 00:24:57,000
So I'm going to skip down to To
that and just go to Julie's

459
00:24:57,000 --> 00:24:59,500
question 3.
So Julie goes, how are you

460
00:24:59,500 --> 00:25:01,900
planning or preparing for the
changes that are coming to

461
00:25:01,900 --> 00:25:05,200
search and add platforms?
Are you talking proactively with

462
00:25:05,200 --> 00:25:08,900
your clients or stakeholders
trying to talk to them?

463
00:25:09,000 --> 00:25:12,600
It's a bit difficult to say,
what, you know, what are we can?

464
00:25:12,600 --> 00:25:13,900
We say?
But just trying to be as

465
00:25:13,900 --> 00:25:16,800
proactive as possible.
As medicham said, I like to be

466
00:25:16,800 --> 00:25:20,000
as proactive as possible.
You're gonna see is vague answer

467
00:25:20,000 --> 00:25:23,900
going up Market, all of these
issues are problems, but side

468
00:25:23,900 --> 00:25:27,000
steps by ishka.
Ends with strong brands with

469
00:25:27,000 --> 00:25:29,900
budgets to test scale experiment
and have strong.

470
00:25:29,900 --> 00:25:34,400
Internal analytics, bi it's a
cop-out but I see smaller

471
00:25:34,400 --> 00:25:38,000
advertisers having a hard time
in the future.

472
00:25:38,200 --> 00:25:41,000
Julia voice goes agree and
middle clients are going to be

473
00:25:41,000 --> 00:25:44,700
hit were small.
Smbs will do what they can large

474
00:25:44,700 --> 00:25:46,600
Brands, will do whatever they
want.

475
00:25:46,800 --> 00:25:51,000
Middle Brands will invest a lot
and not to get as much data out

476
00:25:51,000 --> 00:25:53,400
of it.
And missiles response saying the

477
00:25:53,400 --> 00:25:57,500
usual strategy read Lots.
Of reading from viewpoints to

478
00:25:57,500 --> 00:26:01,100
how-to guide to conversations
happenings on Google's LinkedIn

479
00:26:01,100 --> 00:26:05,400
posts from here, then educate my
clients and guided them a

480
00:26:05,400 --> 00:26:08,200
forward testing and learning
along the way.

481
00:26:08,400 --> 00:26:10,300
It's all about testing and
learning testing and learning

482
00:26:10,300 --> 00:26:12,700
will never be an out-of-date
practice.

483
00:26:13,000 --> 00:26:14,800
Travis response.
Question 3 saying I could

484
00:26:14,800 --> 00:26:18,800
clients that integrate, that
ingesting more data Sunnah is

485
00:26:18,800 --> 00:26:21,800
equal to Foster pivots and
decision, let's adopt a testing

486
00:26:21,800 --> 00:26:25,100
mindset together.
This is new for you and me, huh?

487
00:26:25,300 --> 00:26:28,600
In hand, we can trip and fall
together or blaze a new Trail.

488
00:26:28,900 --> 00:26:32,800
The past is past the, let's not
get left behind.

489
00:26:32,900 --> 00:26:36,300
Absolutely don't get left
behind, keep testing things.

490
00:26:36,600 --> 00:26:39,900
Julia voice response to question
3 saying, we've been focused on

491
00:26:39,900 --> 00:26:42,100
ga4 and taking the rest of it
slow.

492
00:26:42,300 --> 00:26:46,300
For those wondering why my
clients are not ecoman focused

493
00:26:46,300 --> 00:26:49,900
on overall Success Through the
year rather than product level.

494
00:26:49,900 --> 00:26:52,600
Rowers /.
Interaction, Julie response to

495
00:26:52,608 --> 00:26:56,000
question three, saying, I've
been talking to Clients about

496
00:26:56,000 --> 00:26:57,900
these changes brewing for a
while.

497
00:26:57,900 --> 00:27:01,400
Now obviously we have to see
what comes to pass and when but

498
00:27:01,400 --> 00:27:05,700
I think we all see a way things
are headed and it is unfamiliar

499
00:27:05,700 --> 00:27:08,500
territory.
We need to be The Guiding Light

500
00:27:08,500 --> 00:27:12,400
for clients more than ever.
Derek goes, true for me

501
00:27:12,400 --> 00:27:16,700
specifically most clients do not
care about how we get results,

502
00:27:16,700 --> 00:27:20,500
just that the results are solid
for accounts with Oodles of

503
00:27:20,500 --> 00:27:24,000
History, should be fine.
Biggest adjustments will be new

504
00:27:24,000 --> 00:27:27,500
clients explaining In this is no
longer instant results.

505
00:27:27,700 --> 00:27:30,400
Need to build data to win
delivers goes.

506
00:27:30,400 --> 00:27:32,300
Yes, as you flex, your planning
skills.

507
00:27:32,300 --> 00:27:35,100
Start bringing your clients
along for the ride.

508
00:27:35,300 --> 00:27:38,700
Get them comfy with it.
Now, planning is the biggest

509
00:27:38,700 --> 00:27:41,300
thing that makes executional lot
easier.

510
00:27:41,400 --> 00:27:44,400
Jim Banks response saying trying
to avoid jumping to conclusions

511
00:27:44,400 --> 00:27:46,000
when we don't have all the
facts.

512
00:27:46,300 --> 00:27:48,700
When we need to make
recommendations, we aim to do

513
00:27:48,700 --> 00:27:52,300
them based on real data or not
Google marketing speak.

514
00:27:52,500 --> 00:27:55,000
And then we have Jennifer Danny
responding to question 3 say,

515
00:27:55,200 --> 00:27:58,200
And we have been speaking to
clients for months with every

516
00:27:58,200 --> 00:28:00,100
new data loss that has come
about.

517
00:28:00,100 --> 00:28:04,500
We want them to be well, aware
of what we can and can't track

518
00:28:04,800 --> 00:28:07,600
to make the best data driven
decisions.

519
00:28:08,000 --> 00:28:10,300
So if you log in as well
response to question 3 saying

520
00:28:10,300 --> 00:28:14,500
ga4 has been a main priority.
So once the dust settles down a

521
00:28:14,500 --> 00:28:18,200
bit, we'll start talking about
other topics in more detail with

522
00:28:18,200 --> 00:28:20,400
them.
We're trying to not overload

523
00:28:20,400 --> 00:28:23,800
them with much at once.
It would be easy for them to

524
00:28:23,800 --> 00:28:27,400
lose trust in the X / get scared
off.

525
00:28:27,700 --> 00:28:32,700
KV responds saying, same with
that as well and we remain cover

526
00:28:32,700 --> 00:28:35,500
as well response to question.
Three cent educating clients and

527
00:28:35,500 --> 00:28:39,700
also educating ourselves and I
think the education means coming

528
00:28:39,700 --> 00:28:42,900
together.
In talks like PPC live UK to

529
00:28:42,900 --> 00:28:47,100
talk about AI to talk about, you
know, the new generative

530
00:28:47,100 --> 00:28:50,700
experience says, generative
experience that AI is going to

531
00:28:50,900 --> 00:28:54,400
bring conversational search
talking about targeting how

532
00:28:54,400 --> 00:28:57,900
that's really Going to change
and keywords, how you do, how do

533
00:28:57,900 --> 00:29:03,300
we prepare for like a keyword
list kind of future think that's

534
00:29:03,300 --> 00:29:05,200
really something?
I'd like someone to try and talk

535
00:29:05,200 --> 00:29:07,200
about.
How do you prepare for a keyword

536
00:29:07,200 --> 00:29:11,800
list future in such Julian takes
us on to our last question of

537
00:29:11,800 --> 00:29:13,800
the chat.
Question forcing, what is your

538
00:29:13,800 --> 00:29:17,900
biggest concern about tracking
targeting and or attribution now

539
00:29:17,900 --> 00:29:22,400
and into 2024 straight up about
five people response to that

540
00:29:22,400 --> 00:29:26,600
gilded saves a big thing I think
That is that we spent the past

541
00:29:26,600 --> 00:29:29,900
decade drilling, the benefits of
attribute rowers into our

542
00:29:29,900 --> 00:29:32,400
clients heads.
Now it's a primary business

543
00:29:32,400 --> 00:29:35,600
metric for many Brands and we
can't accurately report on it.

544
00:29:35,800 --> 00:29:39,100
We really shot ourselves in the
foot with that one missile

545
00:29:39,100 --> 00:29:42,600
response and trusting the tools
extrapolated data working with

546
00:29:42,600 --> 00:29:45,400
Google for over 12 years.
And we learned that not

547
00:29:45,400 --> 00:29:48,500
everything they say is correct.
Do you take the blue pill and

548
00:29:48,500 --> 00:29:52,400
just believe, or do you take the
red pill and find a new solution

549
00:29:52,700 --> 00:29:54,700
with a mink of response?
Where do I begin?

550
00:29:54,800 --> 00:29:56,200
Matt.
Te'o Response.

551
00:29:56,200 --> 00:30:00,000
Team end of UTM parameters.
Travis goes, I worried people

552
00:30:00,000 --> 00:30:02,500
can't see the forest for the
trees.

553
00:30:02,500 --> 00:30:05,700
This is the time to button up,
create a stellar organic

554
00:30:05,700 --> 00:30:09,300
presence, absolutely, which is
why I'm working so hard for PPC.

555
00:30:09,300 --> 00:30:12,700
Live UK to have a very good
organic experience.

556
00:30:12,900 --> 00:30:16,500
Anyway, he continues polish your
data, refresh your business, pop

557
00:30:16,500 --> 00:30:20,400
math, these are all within your
control, get the house in order

558
00:30:20,400 --> 00:30:25,700
and explore the New Frontier of
advertising and Also, we have

559
00:30:25,700 --> 00:30:28,200
some answer to Gil, Gil know
where you'll had said a big

560
00:30:28,200 --> 00:30:30,100
thing.
I think about is that we spent

561
00:30:30,100 --> 00:30:34,100
the past decade drilling, the
benefits of attributable rowers

562
00:30:34,100 --> 00:30:36,800
into our clients head.
And now it's a primary business

563
00:30:36,800 --> 00:30:40,100
metric for many Brands and we
can't accurately report on it.

564
00:30:40,200 --> 00:30:42,700
My dad goes will tracking
landing pages, be a proxy for

565
00:30:42,700 --> 00:30:44,900
rowers.
If you had enough of them kill

566
00:30:44,900 --> 00:30:48,200
respond saying, perhaps I kind
of think that gets dangerously

567
00:30:48,200 --> 00:30:51,000
into the same level of
over-optimization and

568
00:30:51,000 --> 00:30:54,800
overanalyzing that possibly got
us into this mess in the first

569
00:30:54,800 --> 00:30:55,900
place.
Ace Travis's.

570
00:30:55,900 --> 00:31:00,000
Well says, Rojas is too often a
short-sighted concept always has

571
00:31:00,000 --> 00:31:02,600
been.
If Brands aren't laser focused

572
00:31:02,600 --> 00:31:06,800
on margin, they are likely
losing platforms, always paint

573
00:31:06,800 --> 00:31:10,400
the rosiest pictures that's to
their business benefits.

574
00:31:10,400 --> 00:31:13,800
Representing a brand have to
preserve their business

575
00:31:13,800 --> 00:31:17,300
objectives first and Julia voice
response to question.

576
00:31:17,300 --> 00:31:21,000
Forcing this is going to sound
weird but expectations, we are

577
00:31:21,000 --> 00:31:24,500
facing a world where we have to
undo 20 years, roughly of

578
00:31:24,500 --> 00:31:26,600
promises.
That we'd be able to track

579
00:31:26,600 --> 00:31:29,600
everything in various ways.
It's going to be a big

580
00:31:29,600 --> 00:31:33,200
disappointment for a lot of
Brands Gil, Gil, their response.

581
00:31:33,200 --> 00:31:36,700
And I think we just said the
same thing in different words,

582
00:31:36,700 --> 00:31:40,300
you're totally right deliver ice
response, him as are you and

583
00:31:40,300 --> 00:31:43,500
yes, the role as factor is going
to be a major turning point.

584
00:31:43,600 --> 00:31:48,500
Internet ads, are going back to
broadcast, metrics more or less.

585
00:31:48,500 --> 00:31:52,500
So, yeah, the whole broad
keywords and broadcast metrics

586
00:31:52,500 --> 00:31:55,000
without pain or even think of
response saying, bro.

587
00:31:55,100 --> 00:31:58,600
Adam match still is not an
option for many, many

588
00:31:58,600 --> 00:32:01,700
advertisers Julia voice
response, him, the error of the

589
00:32:01,700 --> 00:32:05,400
fire hose of data is over.
Tracking has already been

590
00:32:05,400 --> 00:32:08,300
crippled and more to come with
cookies going away.

591
00:32:08,300 --> 00:32:12,600
Attribution has gaping holes,
both impact the targeting, we've

592
00:32:12,600 --> 00:32:16,000
grown accustomed to.
We have a lot of work to do to

593
00:32:16,000 --> 00:32:19,900
explain how things now work.
River respond saying it's

594
00:32:19,900 --> 00:32:23,500
getting increasingly harder to
pull learnings and data from

595
00:32:23,500 --> 00:32:27,900
Google ads which She's the value
of the platform's clients, don't

596
00:32:27,900 --> 00:32:31,800
just care about results.
They also want, learnings, and

597
00:32:31,800 --> 00:32:34,800
Julie response to that saying
and Google does not understand

598
00:32:34,800 --> 00:32:37,400
this In fairness, they don't
have to care about it.

599
00:32:37,500 --> 00:32:41,900
It impacts their bottom line,
not at all, but for advertisers

600
00:32:41,900 --> 00:32:46,200
PPC, used to be a way to test
ideas and use those learnings

601
00:32:46,200 --> 00:32:48,200
across all channels and
properties.

602
00:32:48,500 --> 00:32:51,300
No longer and Melissa McKee
joins the chatting, right?

603
00:32:51,300 --> 00:32:54,500
And this is how we solve the
channel and its benefits to

604
00:32:54,500 --> 00:32:57,100
clients.
Now, we have to backpedal not a

605
00:32:57,108 --> 00:33:01,300
good look for us or Google.
Absolutely river goes, right?

606
00:33:01,300 --> 00:33:04,000
And it was a real value.
It's something clients cared

607
00:33:04,000 --> 00:33:08,700
about that is really hard to
unseld Melissa goes exactly.

608
00:33:08,700 --> 00:33:11,600
It was one of the unique selling
propositions for the channel.

609
00:33:11,800 --> 00:33:13,700
Julia Vice finishes off the
chat.

610
00:33:13,700 --> 00:33:17,100
Saying so true.
These major platforms now have

611
00:33:17,100 --> 00:33:20,700
the just like everyone else
problem that they didn't used to

612
00:33:20,700 --> 00:33:22,800
have.
So we used to be very unique in

613
00:33:22,808 --> 00:33:26,100
the way you can do paid search
but now They just making it seem

614
00:33:26,100 --> 00:33:29,600
like, you know, the way that you
do really tv ads, didn't Banks.

615
00:33:29,600 --> 00:33:31,800
Cause this is going to sound a
bit glib.

616
00:33:31,800 --> 00:33:34,500
I really don't have any worries
on concern, I can't influence

617
00:33:34,500 --> 00:33:38,000
whatever changes are coming.
And when I can only adopt and

618
00:33:38,000 --> 00:33:41,400
adapt based on the facts,
warrant would alter their

619
00:33:41,400 --> 00:33:44,500
changes, but it's good to have
concerns girl responds.

620
00:33:44,500 --> 00:33:47,300
A most digital marketers need to
be a lot more glib.

621
00:33:47,400 --> 00:33:49,400
Ha ha, ha.
And Jim goes.

622
00:33:49,400 --> 00:33:51,800
Glib equals two seasoned equals
to Old.

623
00:33:51,800 --> 00:33:54,200
Although taking a leaf out of
Michael Caine's book.

624
00:33:54,200 --> 00:33:57,000
He's writing his his first novel
at the age of 90.

625
00:33:57,200 --> 00:33:59,000
So I have some time left.
Michael.

626
00:33:59,000 --> 00:34:01,100
Caine as the guy who's done
loads of movies.

627
00:34:01,500 --> 00:34:04,400
Yeah, I gave up worrying and
getting stressed about things.

628
00:34:04,400 --> 00:34:09,100
I couldn't control a while back
best thing I ever did.

629
00:34:09,300 --> 00:34:11,800
And on that note we come to the
end of the chat.

630
00:34:11,800 --> 00:34:14,000
So yeah.
Are you on the side of?

631
00:34:14,300 --> 00:34:18,300
You know, the likes of Kirk I'd
say and like of Gilda who are

632
00:34:18,300 --> 00:34:20,800
not true worried?
I'd say well, you know, they

633
00:34:20,800 --> 00:34:24,000
have concerns about as well as
Julie and Julia visor have

634
00:34:24,000 --> 00:34:26,100
concerns about it.
Are you on the side of Jim

635
00:34:26,100 --> 00:34:28,699
Banks?
Who's like you know, I'm not

636
00:34:28,699 --> 00:34:32,100
concerned about anything, what
will be will be and I will

637
00:34:32,100 --> 00:34:34,199
evolve over the industry
evolves.

638
00:34:34,199 --> 00:34:39,000
It will be really interesting to
see which side people are on and

639
00:34:39,000 --> 00:34:40,900
whether you're worried about
targeting, whether you're

640
00:34:40,900 --> 00:34:44,800
worried about tribution and
tracking and all that kind of

641
00:34:44,800 --> 00:34:46,400
stuff.
And what are you doing about it?

642
00:34:46,400 --> 00:34:48,699
And communicating how you
communicate in that with

643
00:34:48,699 --> 00:34:51,699
clients, continue the chats, go
and PPC chat.

644
00:34:51,699 --> 00:34:54,500
You know make sure when you
tweet you put the PVC chat

645
00:34:54,500 --> 00:34:56,699
hashtag.
So that we can see as well what

646
00:34:56,699 --> 00:34:58,800
you think.
But if you don't want to tweet

647
00:34:58,800 --> 00:35:01,500
where you want to just listen to
Julie talked about this with

648
00:35:01,500 --> 00:35:04,400
some other experts, or you want
to share your ideas.

649
00:35:04,400 --> 00:35:08,000
Why don't you join us on
Thursday at 12 p.m. eastern Time

650
00:35:08,000 --> 00:35:11,000
or 5 p.m.
GMT where we are going to be

651
00:35:11,000 --> 00:35:14,500
continuing this chat on Twitter
spaces or Juliet lease is going

652
00:35:14,500 --> 00:35:17,700
to be leading this chat on
Twitter spaces for you, but then

653
00:35:17,700 --> 00:35:21,000
if you actually miss the Twitter
spaces, charges records it.

654
00:35:21,100 --> 00:35:24,000
So if you just put it as
something that you I think you

655
00:35:24,000 --> 00:35:27,700
can bookmark, it Or you can save
like added to your calendar.

656
00:35:27,700 --> 00:35:30,200
And yeah you'll be able to
listen to the recording of the

657
00:35:30,200 --> 00:35:32,600
chat.
So you might want to do that as

658
00:35:32,800 --> 00:35:35,200
well.
And yeah, it'll be great to get

659
00:35:35,200 --> 00:35:38,200
any feedback from this podcast.
So you have any feedback or

660
00:35:38,200 --> 00:35:41,000
maybe some correction anything
that I've said or share.

661
00:35:41,000 --> 00:35:42,500
Do get in touch with me on
Twitter.

662
00:35:42,500 --> 00:35:46,300
My DM's are open on the handle,
at the marketing and you or you

663
00:35:46,300 --> 00:35:49,900
can find me on LinkedIn on my
name and you added Bola, love to

664
00:35:49,900 --> 00:35:52,000
have a chat with you about these
kind of topics.

665
00:35:52,300 --> 00:35:55,300
It will also be great to all
long-standing and brand new

666
00:35:55,300 --> 00:35:57,100
listeners to give the podcast a
review.

667
00:35:57,100 --> 00:36:00,900
It really helps with the great
strategy of the podcast and you

668
00:36:00,900 --> 00:36:04,600
can do that on Spotify by
leaving a rating or even likes

669
00:36:04,600 --> 00:36:06,800
of Apple leave a review on part
ASA.

670
00:36:07,000 --> 00:36:08,900
Many other places.
So yeah, if you just going to

671
00:36:08,900 --> 00:36:13,200
link tree.com /p PC chat
underscore round up.

672
00:36:13,200 --> 00:36:15,800
You'll be able to get all those
links where you can leave a

673
00:36:15,808 --> 00:36:18,700
rating or review.
Finally remember for your

674
00:36:18,700 --> 00:36:20,600
campaigns or businesses to Glide
smoothly.

675
00:36:20,600 --> 00:36:23,900
There's a lot of hard work
needed beneath the surface so

676
00:36:24,000 --> 00:36:26,300
keep this one's kicking.
Came by and speak to you next

677
00:36:26,300 --> 00:36:26,800
week.