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Episodes

June 6, 2019

EP53 - GeoTargeting

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How important is geographic targeting in the accounts you work on? Why is it at that level of importance? (I am assumi...

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May 31, 2019

EP52 - Roadblocks

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is a situation you’ve found yourself in recently where you felt like you had to figure out something really diffic...

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May 7, 2019

EP51 - The Future of GoogleAds

Q1 At their event next week Google Ads will be announcing new features – what Google Ads feature of the past few years has been truly innovative, in your opinion? Q2 What feature or change by Google Ads has impacted you most ...

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May 2, 2019

EP50 - Questions Clients & Bosses Bring Up

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler(@amaliaefowler) Q1 What do you do when a client/boss says "why can't see my ads anywhere?" Q2 When a client wants to connect 'every week' o...

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April 17, 2019

EP49 - Spring Cleaning For PPC

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you have anything you do like “spring cleaning” for your PPC accounts (next Q will get into the specifics of what yo...

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April 10, 2019

EP48 - Pricing Models

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What types of work do you engage in right now – Google Ads, Bing Ads, Facebook, etc.? Q2 What do your engagements typica...

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April 2, 2019

EP47 - Display Advertising - Is It Still Worth It?

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing advertising on any display networks? If so, which ones? Q2 What types of campaigns are you runni...

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March 27, 2019

EP46 - Filling The Funnel – The PPC Mantra Explored

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you define “The Funnel” when you’re talking to clients about it or when you’re talking internally about it? Q2...

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March 20, 2019

EP45 - Apps

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @JuliaVyse Q1 Are you running app campaigns right now, on any platform? Q2 For those who have run App campaigns, what was your biggest challenge getting...

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March 13, 2019

EP44 - Reflections on Q1

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How would you sum up the first quarter of this year? Has it been about the same as Q4 of 2018 or different? Similar to ...

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March 6, 2019

EP43 - Shopping Ads

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Kirk Williams (@PPCKirk) Q1 Do you actively manage Shopping Ads, or, are you new to Shopping and hoping to learn more in this chat? Q2 Let's talk P12Mo Shopping...

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Feb. 27, 2019

EP42 - Creating Repeat Customers Via Upselling & Cross selling

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What's the best part and highlight of your weekend? Q2 Does everyone know what customer retention is? How do you explain it ...

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Feb. 20, 2019

EP41 - Search Conferences

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you attend search conferences, at all and/or regularly? Why or why not? Q2 Which conferences have you attended and wo...

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Feb. 13, 2019

EP40 - Favourite PPC Tools

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you use tools to help with any aspect of your PPC work? If so, which do you use regularly? Q2 What is the one PPC too...

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Feb. 6, 2019

EP39 - Privacy & Digital Advertising – Can They Ever Really Be In Bal…

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Is privacy something that you or your clients think about when it comes to digital advertising? If so, why or if not, wh...

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Jan. 30, 2019

EP38 - Automation - The Good, The Bad, The Ugly

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What, if anything, are you currently using automation for in your PPC work? Q2 Where and how is automation working reall...

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Jan. 23, 2019

EP37 - Quora Ads

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)& JD Prater (@JDprater) Q1 What types of advertising are available on Quora Q2 How does ad targeting work on Quora? Q3 What ...

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Jan. 16, 2019

EP36 - Attribution - The Good, The Bad & The Frustrating

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you doing or attempting to do any kind of attribution currently? If so, what are you doing? Q2 What are your clien...

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Jan. 10, 2019

EP35 - Budget & Strategy Planning For The New Year

Q1 Who are you and what's your one big passion outside of PPC/marketing/tech? New year means we have new people joining the chat I bet... so changing up our first question of the year Q2 Twitter Poll. Do You Budget Plan With...

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Jan. 4, 2019

EP34 - 2019 Wishlist

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If Santa could make just one PPC wish come true for you in 2019 – what would it be? (This could be very practical or t...

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Dec. 11, 2018

EP33 - Reporting

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Elevated Marketing (@elevatedmrktng) Q1 Do you do the reporting to clients or does a project manager do it for you? Q2 What metrics do you currently repor...

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Nov. 28, 2018

EP32 - Preparing for Downturn

Q1 Have you been through a downturn cycle before? If so, when and how did it impact you? Q2 Are you seeing any indicators from clients, or in your industry if you’re in-house, that make you think a downturn might be brewing?...

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Nov. 27, 2018

EP31 - Trends in PPC for 2019

Q1 Keywords! Hot or not in 2019? Do you think we will see continued movement towards context & audience and away from the keyword? Q2 AI & Machine Learning. Hot or not? Where are we going with this in 2019? Is it coming? Is ...

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Nov. 14, 2018

EP30 - Facebook & Instagram Video Ads.

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile DeFazio (@AkvileDeFazio) - pronounced Ahk-vee-lah Q1 To better direct our conversation, are you currently testing video ads on Facebook and/or Inst...

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