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Episodes

EP69 - Getting Big Results In Small Campaigns
Sept. 25, 2019

EP69 - Getting Big Results In Small Campaigns

Q1 Do you work on accounts that have some type of limiting factor (limited budget, tight geo targets, low search volume, etc.) regularly? Which factors are you dealing with (please add any others I overlooked!).Q2 Do you do ...

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EP68 - Brand & Competitor Bidding
Sept. 18, 2019

EP68 - Brand & Competitor Bidding

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -Led by Julie F Bacchini (@NeptuneMoon)Q1 Do you bid on your brand terms? Q2 What is the biggest reason you have for bidding on brand terms? Q3 What is the b...

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EP67 - (Lack Of) Advertising Platform Support
Sept. 10, 2019

EP67 - (Lack Of) Advertising Platform Support

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@amaliaefowler)Q1 What is your favourite thing about fall/what are you most looking forward to this season?Q2 Let's start by discussing ...

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EP66 - Facebook Bidding
Sept. 3, 2019

EP66 - Facebook Bidding

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)Q1 What did you all get up to this long weekend?Q2 How do you pick the bidding strategy for your Facebook campaigns? Do you have...

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EP65 - Paid Media HotPot
Aug. 28, 2019

EP65 - Paid Media HotPot

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Google Ads has announced a few changes over the past few months, let’s talk about the end of accelerated ad delivery – ...

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EP64 - Facebook Ad Creative
Aug. 20, 2019

EP64 - Facebook Ad Creative

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Do you utilize one type of Facebook ad creative more than others? If so, why?Q2 Do you have a process or specific requi...

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EP63 - Facebook Ads
Aug. 14, 2019

EP63 - Facebook Ads

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy Bishop (@Hoffman8)Q1 Do you have a favourite or go-to FB objective? Part. 1: If yes, which one and why? (Part 2 is coming for anyone who’s answer is ...

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EP62 - YouTube Advertising
Aug. 6, 2019

EP62 - YouTube Advertising

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (co-hosted by Bryant Garvin, Cory Henke & Joe MartinezQ1 What are three of YouTube Advertisings biggest benefits Q2 For an advertiser with...

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EP61 - Preparing for Black Friday
July 30, 2019

EP61 - Preparing for Black Friday

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)Q1 Summer is half over... how are your summer goals going? Anything coming up special in August?Q2 Who has started to talk abo...

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EP60 - PPC In The Bigger Picture
July 23, 2019

EP60 - PPC In The Bigger Picture

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Do you work on and/or are you privy to larger marketing strategies for your clients (or your company if you’re in-house)...

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EP59 - Responsive Search Ads
July 16, 2019

EP59 - Responsive Search Ads

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem)Q1 As you know RSA's are relatively new, but first, let's get a feel about how many are using them and if you are using the...

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EP58 - Amazon Advertising
July 9, 2019

EP58 - Amazon Advertising

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)Q1 What did you do for long weekend? Both Canada and USA has our birthdays last week and if OOO emails tell me anything. Y'all w...

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EP57 - Conferences & Self Development
July 2, 2019

EP57 - Conferences & Self Development

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem PPC (@azeemppc)Q1 In terms of your own self-development, how important is attending a conference to you, and why?Q2 Which talk have you seen at...

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EP56 - Education in PPC
June 25, 2019

EP56 - Education in PPC

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@amaliaefowler)Q1 How did you get into PPC?Q2 What do you wish you knew in the beginning that you know now? What would you tell Day 1 yo...

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EP55 - Youtube Advertising
June 18, 2019

EP55 - Youtube Advertising

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Bryant Garvin (BryantGarvin)Q1 How many of you are running YouTube campaigns today?Q2 In your opinion what is the role of YouTube ads? Where do they fi...

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EP54 - AI, Machine Learning and PPC
June 12, 2019

EP54 - AI, Machine Learning and PPC

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 AI & ML have not come up a ton in client conversations for me. Exceptions if they get calls from Google Ads pushing the...

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EP53 - GeoTargeting
June 6, 2019

EP53 - GeoTargeting

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 How important is geographic targeting in the accounts you work on? Why is it at that level of importance? (I am assumi...

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EP52 - Roadblocks
May 31, 2019

EP52 - Roadblocks

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What is a situation you’ve found yourself in recently where you felt like you had to figure out something really diffic...

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EP51 - The Future of GoogleAds
May 7, 2019

EP51 - The Future of GoogleAds

Q1 At their event next week Google Ads will be announcing new features – what Google Ads feature of the past few years has been truly innovative, in your opinion?Q2 What feature or change by Google Ads has impacted you most ...

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EP50 - Questions Clients & Bosses Bring Up
May 2, 2019

EP50 - Questions Clients & Bosses Bring Up

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler(@amaliaefowler)Q1 What do you do when a client/boss says "why can't see my ads anywhere?"Q2 When a client wants to connect 'every week' o...

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EP49 - Spring Cleaning For PPC
April 17, 2019

EP49 - Spring Cleaning For PPC

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Do you have anything you do like “spring cleaning” for your PPC accounts (next Q will get into the specifics of what yo...

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EP48 - Pricing Models
April 10, 2019

EP48 - Pricing Models

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What types of work do you engage in right now – Google Ads, Bing Ads, Facebook, etc.?Q2 What do your engagements typica...

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EP47 - Display Advertising - Is It Still Worth It?
April 2, 2019

EP47 - Display Advertising - Is It Still Worth It?

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 Are you currently doing advertising on any display networks? If so, which ones?Q2 What types of campaigns are you runni...

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EP46 - Filling The Funnel – The PPC Mantra Explored
March 27, 2019

EP46 - Filling The Funnel – The PPC Mantra Explored

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 How do you define “The Funnel” when you’re talking to clients about it or when you’re talking internally about it? Q2...

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