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Episodes

Nov. 2, 2018

EP29 - PPC Efficiency

Q1 PPC Efficiency is broad, so expect lots of follow-up questions. Q2 In what areas are you struggling with efficiency? Q3 What channels are getting you the most efficiency for your budgets? What channels are getting less eff...

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Oct. 16, 2018

EP27 - Holiday Season & PPC

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk WIlliams (@PPCKirk) Q1 What is something you are doing differently this year than any other year to prepare for the holidays? Q2 When do you expect...

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Oct. 9, 2018

EP25 - Google Analytics

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy (Hoffman) Bishop (@Hoffman8) Q1 Which do you prefer? Google Ads conversion tracking or Google Analytics imported goals? Why? Q2 Aside from importing c...

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Oct. 1, 2018

EP24 - PPC Secret Weapons

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your favorite “secret weapon” when working in Google Ads? Q2 What is your favorite “secret weapon” when workin...

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Sept. 20, 2018

EP23 - Keywords & Their Ever Changing Role in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem Ahmad Q1 We’ve had the automatic inclusion of close variants and changes in word order previously. Since those changes, how have you approached sear...

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Sept. 6, 2018

EP21 - CRO

Q1 Let’s find out how many of us actually have the option to do CRO directly. Who makes landing pages in your programs? Q2 Wish upon a CROwn jewel: what CRO tests or activities would you run if nothing stood in your way? Q3...

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Aug. 15, 2018

EP19 - Handling situations when you’ve “hit a wall”

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon). Q1: Is “hitting a wall” something that you have experienced? If so, how often does it happen for you? Q2: Which type of ...

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Aug. 8, 2018

EP18 - Handling GDN Mobile Exclusions

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady). Q1:If you didn't hear, Google is removing adsenseformobileapps.com as a placement exclusion and the Gmob mobile app exclusio...

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Aug. 1, 2018

EP17 - YouTube Advertising

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Cory Henke (@coryhenke). Q1: @YouTube is a fantastic platform. If you’re using it currently, what are your favorite features, Targeting? Long Form Opportu...

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July 25, 2018

EP16 - PPC For Beginners

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda). Q1: How long have you been working in paid search? Q2: How did you get into paid search? Q3: For someone who is looki...

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July 18, 2018

EP15 - LinkedIn Ads

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by AJ Wilcox (@wilcoxaj). Q1 Have you run #LinkedInAds? If so, what are your thoughts on its performance? Q2 Will #LinkedInAds play a role in your advertisi...

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June 28, 2018

EP14 - Auto Optimisation

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen). Q1 Do you use automation features in your PPC management? Q2 What are some examples of auto-optimization settings you’v...

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June 21, 2018

EP13 - The Other Guys

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Joe Martinez (#MilwaukeePPC). Q1: Not talking about AdWords, Bing Ads or Facebook today. What other ad channels have you tried? Pinterest? Quora? Reddit A...

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June 14, 2018

EP12 - Things I Wish People Understood About PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Baccchini (@NeptuneMoon). Q1: What is the biggest misconception you’ve encountered about PPC? Q2: What is the most common misperception you’ve en...

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June 7, 2018

EP11 - PPC Problem Solving

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Baccchini (@NeptuneMoon). Q1: What is the most common problem you face in your day to day PPC work? And how often do you face it? Q2: Do you have...

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May 29, 2018

EP10 - Conversion Rate Optimisation (CRO)

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kyle Shurtz (@kyleshurtz). Q1. What's your preferred landing page tool to create new pages and why? Q2 - Let's jump into the analysis. What's your go to ...

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May 24, 2018

EP9 - PPC for Beginners

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem Ahmad (@AzeemPPC). Q1. Remember we're talking about your experiences as a beginner. If there was one piece of advice you wished you could have given...

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May 17, 2018

EP8 - PPC Potpourri

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady). Q1: What have you found that works on Amazon Ads? (their ad business generated $1.7B in revenue last year) Provide context a...

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May 10, 2018

EP7 - YouTube Advertising

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda). Q1: Let’s talk about getting on to YouTube, at what point do you decide your next growth opportunity is to expand into ...

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May 3, 2018

EP6 - Conferences

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk). Q1 POLL: What (for you) is most important about PPC Conferences? Please discuss opinions, or include Other ideas in the response....

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April 26, 2018

EP5 - Match Types

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 Are you still actively using all three match types? I know there are exceptions for every account. But for the majority...

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April 12, 2018

EP4 - FB advertising after the Cambridge Analytica fallout

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen). Q1 Which of the recent FB Ads changes have had the biggest impact to you as an advertiser? Q2 How are you communicatin...

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April 4, 2018

EP3 - Using PPC to market to the full funnel

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @PPCKirk (Kirk Williams). Here’s a quick cheat sheet: TOFU = top of the funnel, MOFU = middle of the funnel (really not cursing at you, I promise), BOFU...

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March 28, 2018

EP2 - ​Platform Headaches & Tips

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Juie F Bacchini (@NeptuneMoon). ​ Q1: In which platform do you work most frequently? Q2: In which platform do you find it easiest to figure new things out...

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