Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you noticed any trends in the PPC advertising you’re seeing in the past few weeks? Types of ad, messaging, etc. Q2 Have you seen any ad campaigns that you thought were really great in the past couple of weeks? What made them great in your opinion? Q3 Is there a theme you can find in the campaigns that you find positive or effective on you as a customer/consumer right now? Q4 Have you see...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler @amaliaefowler Q1 How are you doing, really? Q2 How have you seen communication change during the last two weeks. More emails? Less emails? More questions? Radio silence? Q3 Given the uncertainty of the current environment, are you making changes to how you communicate? If so, how? Q4 What communications have surprised you in this time in a positive way? What do you hear from clients/see them doing in this time t...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How is your PPC work being impacted by the economic news and/or the coronavirus this week vs. last week? Q2 Have you changed any strategy or put anything into place over this past week? How is it working? Q3 Are client attitudes, questions and/or expectations changing in the midst of all this? Are any asking you to reduce fees? Q4 Anything else you’ve figured out that you’d like to share with...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Is your PPC work being impacted by the economic news and/or the coronavirus? Q2 Have you changed any strategy or put anything into place as a result of the terrible economic news and/or the coronavirus? Q3 What are clients saying, feeling or doing in the midst of all this? Q4 Has this changed your strategy for yourself (your business) for Q2 and beyond? If so, in what ways? Q5 Is there a...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 Have you started to run Snap Ads... why or why not? Q2 This is a semi Q2 but... Beyond ecom, have you ran Snap Ads for other industries? Q3 Has getting creative been a roadblock? How are you getting around it? Q4 What ad formats or channels/placements are you finding work? Channels = Snap Ads vs Story Ads. Think of those two as FB and IG....in that ads on one does not get you ads in Story placement...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How concerned are you about the coronavirus causing major disruptions in the world in general and specifically to your work (or daily life)? Q2 Is the coronoavirus something that is already impacting you/your clients and/or is it being talked about for planning for disruptions it may cause? Q3 What kind of impact do you think coronavirus could have on you, your agency/company, clients, etc.? ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What type(s) of keyword matching are you currently using in your Google Ads – broad, broad match modified (BMM), phrase or exact match? Q2 Has your strategy for keywords changed over the past year with the changes to how keyword match (or don’t match, depending on your world view!)? Q3 What is your biggest challenge with the current state of keyword matching in Google Ads? Q4 Have you found a...

Q1 Are you currently a Google Partner? Q2 What was your reaction to the new Google Partner requirements announced last week, such as “at least 50% of the eligible users listed in their manager accounts will need to earn Google Ads certifications”? Q3 Will you continue as a Google Partner in 2020? Why or why not? Q4 What do you think a Google Partner Program should look like? Q5 Are any sites you work with being/going to be impacted by CCPA that went into effect in January 2020 (CA’s data protect...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you regularly perform audits in your PPC work? If so, what do you most frequently audit? Q2 What do you find most clients expect from an audit? Is there a gap between what they want and what can be delivered? Q3 Do you have a formal process or checklist you use when performing audits? Does it vary by platform? Q4 Are there things you tend to find frequently when auditing Google Ads accoun...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you experienced this - you’ve got an account performing well, but it gets stuck at a certain level and seems to want to just stay there? Q2 Have you also experienced accounts or campaigns where you just can’t get them to perform to the level you want, no matter what you try? Q3 Do you find that plateaus in performance happen more frequently on some platforms vs. others? If so, which ones...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you responsible for both acquisition and retention PPC campaigns? What is the rough split between the two, percentage wise? Q2 Are clients more interested in acquisition or retention on your current accounts/in your experience? Q3 What is the biggest issue you encounter when running acquisition campaigns? Does it differ by platform? Q4 What is the biggest issue you encounter when running ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What does “cross platform/channel strategy” mean to you? And/or do you have another term you use for strategy across different platforms/channels? Q2 How do you go about developing cross platform/channel strategy? Do you have a particular starting point or process you use when clients want advertising on more than one platform/channel? Q3 On average, on how many platforms/channels are your...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 We are going to cover wishes by specific platforms, but if you had one overall wish for PPC in 2020, what would it be? Q2 What is your biggest wish (or wishes) for Google Ads in 2020? Q3 What is your biggest wish (or wishes) for Facebook Advertising in 2020? Q4 What is your biggest wish (or wishes) for Microsoft Advertising in 2020? Q5 What is your biggest wish (or wishes) for LinkedIn Advert...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile (ahk-vee-lah)(@akvertise) Q1 Are you actively testing Instagram specific ads campaigns? If so, what results have you seen? If not, do you plan to test them soon? Q2 Do Instagram Ads work for any niche or are there some types of businesses where it wouldn’t make sense? Q3 What challenges do you or your clients face when it comes to creating content for IG ads? How are you addressing them? Q4 Native and Expandable Stories...

Q1 What was the biggest change in paid search for you this year? Q2 What is something that was really positive that changed in PPC in 2019 in your opinion? Q3 What is something that was negative that changed in PPC in 2019 in your opinion? Q4 What is something that you were looking forward to happening that did not happen in PPC in 2019? Q5 What PPC trend or topic do you NOT want to hear about again in 2020? Q6 What was your biggest takeaway for PPC in 2019 (lesson learned, success story, thing ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Courtney Cox Wakefield (@CourtEWakefield) Q1 What inclusivity challenges have you encountered with your campaigns? Q2 How do you communicate inclusivity in your PPC campaigns? Q3 How can you integrate inclusive signals into your ads without obscuring your mainstream message? Q4 What can you do when a user's marginalized identity isn't revealed in their query? Q5 How do you integrate targeting into your PPC campaigns to pr...

Q1 Do you have regular testing/experiments built in to your account processes currently? If so, what does it look like? Q2 Do you find testing/experiments easier or harder to execute on different platforms? If so, in what ways? Q3 How do you position testing/experiments with clients to get them to say yes? Q4 How do you determine what budget to request for a particular test/experiment (if you're doing something that will require designated budget)? Q5 Do you have any hard and fast rules for your...

Ad Hoc #DigiClanChat Twitter discussion moderated by Bukayo Ewuoso @Bukayor_BK and @DigiClanAfrica Q1 Could you give us a background about your journey to PPC? Q2 Bidding strategy: The introduction of enhanced bidding based on the Machine Learning (ML) intelligence to increase and reduce your bid to optimize for conversion. We can site enhanced CPC to maximze clicks. What’s your position on this? Q3 Talking about testing, we’ve seen people make a retargeting mistake in PPC by directing people to...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How many of you were managing e-commerce accounts over the Black Friday – Cyber Monday (BF/CM) period this year? What categories are your accounts in (i.e. apparel, toys, etc.)? Q2 Overall, how did this year’s BF/CM go, generally for your accounts? Q3 Did you notice anything different happening during BF/CM this year? How did it impact what you did (or did not do)? Q4 What offers performe...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are some assumptions you make regularly when it comes to client accounts? Do they differ by platform, industry, etc.? Q2 Have you had experiences where you learned that your assumptions were incorrect? How did that happen? What did you do? Q3 Is there a particular area(s) where you think assumptions are most dangerous for accounts? Q4 What causes you to reevaluate assumptions you or ...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)and Purna Virji (@purnavirji) Q1 Are you currently using the Microsoft Advertising platform for your clients? If yes, roughly what percentage of clients? And if no, why not? Q2 What are some ways you’ve found that Microsoft Advertising performs really well for your clients? What industries are the clients in? Q3 What are some ways you’ve found that Microsoft Advertising does not perform well for ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Gustafson (@markpgus) Q1 What new Facebook features/trends/suggestions are you embracing? Q2 What steps are you taking to get to 50 Conv/Ad Set/Week? How is it going? Q3 Are you trying new objectives because of the focus on 50 optimization events? What are your favorites? When do you use them? Q4 Have you been doing anything new with creative? What are your best performers right now? Q5 Have you been using Dynamic Creativ...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 eems like a no brainer, but do most of all of your clients track conversions? Q2 hat are the most common conversion actions in accounts and campaigns you’re currently managing? Q3 Do you have a preferred method for setting up conversion tracking? Particular tool? Q4 What is the biggest road block to effective conversion tracking for you? Q5 When a client wants to improve their conversion rate...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing remarketing for some or all of your clients/accounts? If so, on which platforms? Q2 What do you generally find are client’s expectations for remarketing campaigns? Does it differ at all by platform? Q3 What is a remarketing campaign that you thought was awesome (one of yours or one you were on the receiving end of)? What made it great? Q4 What is a remarketing campaign...