Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk) Q1 What are things in your Shopping campaigns you can (should) be doing right now to prepare for the upcoming holidays? Q2 Are there any ways your Shopping campaigns will be different this holiday season than in previous holiday seasons? What? Why? Q3 How do you determine additional budget for the holiday season for planning purposes (specific number examples encouraged!)? No wrong answers here, we alw...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by AJ Wilcox (@wilcoxaj) Q1 When do you use #LinkedInAds and why? Q2 @LinkedInMktg is going on a tear with product releases. What's your favorite new #LinkedInAds feature? Q3 Of the 23 ways to target on #LinkedInAds, what's the one targeting facet you couldn't live without? Q4 If you could wave a magic wand and #LinkedInAds could do anything, what would it be? And why? Q5 What have you noticed changing in your #LinkedInAds perfor...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Nils Rooijmans (@ThatSearchGuyNL) Q1 Are you using Google Ads/Bing scripts in your accounts? Why or why not? Q2 What is your favourite script and why do you like it? Or, if you don't have any running yet: what would you loooove to have a script do for you? Q3 When thinking about scripts, what benefits are most important to you (please rank with percentages, try to get to 100%) A> reduce manual labour B> increase account perfor...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is a PPC success story that you’re really proud of? Q2 Did you do anything that might be considered unusual or against “best practices” in the process of achieving that success? Q3 Did you face any pushback during the process of getting to the successful point on that account? If so, how did you handle it? Q4 What was the biggest lesson you took away from this successful initiative? Q5 W...

Q1 Do you work on accounts that have some type of limiting factor (limited budget, tight geo targets, low search volume, etc.) regularly? Which factors are you dealing with (please add any others I overlooked!). Q2 Do you do anything, in particular, to manage client expectations when their accounts have limiting aspects to them? Q3 Let’s start with the dreaded limited budget as our first factor. If you don’t really have the dollars you need to not have to have budget be a limiting factor, how do...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you bid on your brand terms? Q2 What is the biggest reason you have for bidding on brand terms? Q3 What is the biggest reason you have for NOT bidding on brand terms? Q4 What is your best success or worst failure experience with bidding on brand terms? Q5 Do you bid on competitor terms? Q6 What is the biggest reason(s) you have FOR bidding on competitor terms? Q7 What is the biggest...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@amaliaefowler) Q1 What is your favourite thing about fall/what are you most looking forward to this season? Q2 Let's start by discussing some positives. What works for you with regards to ad platform support (Google & Facebook mainly) Q3 What frustrates you the most about @GoogleAds support? Q4 Given the frustrations we as experts experience with Google Ads, what advice would you give to small businesses wh...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What did you all get up to this long weekend? Q2 How do you pick the bidding strategy for your Facebook campaigns? Do you have a process or a phone tree path you use. Q3 How is audience bidding different than keyword bidding? The power of 5 campaigns is real. Q4 What are some best practices those new to FB family of apps should know? Or even those looking to sharpen their skills in the coming month...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Google Ads has announced a few changes over the past few months, let’s talk about the end of accelerated ad delivery – do you care? Does it change anything for you? Q2 Google Ads is also sunsetting (don’t you love that term?) showing ads average position – do you care? Does it change anything for you? Q3 Facebook Ads will start having Campaign Budget Optimization only next month – do you c...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you utilize one type of Facebook ad creative more than others? If so, why? Q2 Do you have a process or specific requirements you share with clients when they want to start running Facebook advertising re: ad creative? Q3 Have you found a specific cadence that generally works for Facebook ad creative in your accounts? What is the sample size of impressions you consider before deciding on th...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy Bishop (@Hoffman8) Q1 Do you have a favourite or go-to FB objective? Part. 1: If yes, which one and why? (Part 2 is coming for anyone who’s answer is no ) Q2 No surprise, it seems like conversion is the most frequently used but for those that don’t have a favourite or go-go FB objective, how do you decide which to use and when? Q3 When you set up accounts, do you have a particular account structure that you typically fol...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (co-hosted by Bryant Garvin, Cory Henke & Joe Martinez Q1 What are three of YouTube Advertisings biggest benefits Q2 For an advertiser with no video assets and no experience on YouTube, what campaign type/ad type/targeting would you suggest they use to start? (help them avoid common errors you see). Q3 Can you do B2B on YT? Q4 What's the best way to do lead generation with YouTube? Q5 How can smaller advertisers...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 Summer is half over... how are your summer goals going? Anything coming up special in August? Q2 Who has started to talk about Black Friday (BF)?... could be just with yourself, wider team or if you are agency side...with your client. Q3 What's your process starting when you do start to plan for BF 2019? Do you look at last year's data at all? Q4 Any interesting successes you saw last year, tha...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you work on and/or are you privy to larger marketing strategies for your clients (or your company if you’re in-house)? Q2 Is there sharing of data, strategy or any other information between your PPC team and other teams working on different aspects of your client/organisation’s marketing? Q3 In your experience, how likely has it been for different parts of the overall marketing team to act...

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem) Q1 As you know RSA's are relatively new, but first, let's get a feel about how many are using them and if you are using them a lot or just testing them a little
 Q2 Many of you may be testing them on your own, but I also wanted to get a feel for how much pressure the agency-folk are getting from their reps, and why you think (in your opinion) that is. Q3 We'll get into some of the negative aspe...

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What did you do for long weekend? Both Canada and USA has our birthdays last week and if OOO emails tell me anything. Y'all went away.
 Q2 Who's doing Amazon and what sort of brands are you working with on the platform? Q3 Which tactic are you finding most effective in Amazon? Time to dish and help your fellow #ppcchat people out... Q4 What does everyone think of Amazon buying Sizmek? Q5 What do yo...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem PPC (@azeemppc) Q1 In terms of your own self-development, how important is attending a conference to you, and why? Q2 Which talk have you seen at a conference that has really inspired you with great takeaways to apply in your current role? Q3 If you've spoken at a conference - what motivated you to apply? If you've never spoken, would you consider it, and why? Q4 Do you make time for your own development, and how? ...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@amaliaefowler) Q1 How did you get into PPC? Q2 What do you wish you knew in the beginning that you know now? What would you tell Day 1 you? Q3 What has been the biggest learning experience for you in your career - either a specific event, or client, or experience, etc Q4 What do you think education programs are missing or lacking in regards to digital or PPC? Q5 What advice do you have for someone interest...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Bryant Garvin (BryantGarvin) Q1 How many of you are running YouTube campaigns today? Q2 In your opinion what is the role of YouTube ads? Where do they fit in marketing strategy? And yes I said the S word... we need to think that way more Q3 What Percentage of YouTube spend goes towards Top Of Funnel vs Bottom of Funnel aka Prospecting vs Remarketing? Q4 If you are running Top of Funnel YouTube do you run it in the same ac...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 AI & ML have not come up a ton in client conversations for me. Exceptions if they get calls from Google Ads pushing them on it and Smart whatever. Q2 How much of a role does automation play in your PPC management? Q3 Do automations save you time or do they take up more time in testing, monitoring, explaining? Q4 What automations work well for you? Any must-haves that everyone should imple...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How important is geographic targeting in the accounts you work on? Why is it at that level of importance? (I am assuming it matters to some degree to all advertisers, but not equally importantly). Q2 In Google Ads what historically has been your preferred geo targeting setting? Why? Q3 Do you expect the change in the way you can target geography in Google Ads to impact you or your clients?...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is a situation you’ve found yourself in recently where you felt like you had to figure out something really difficult and/or something that seemed like a giant roadblock? Q2 When you run into something that seems impossible or there is a major roadblock in your way, what do you generally do? Q3 What is your biggest roadblock or "in need of a workaround" frustration right now? Q4 How ...

Q1 At their event next week Google Ads will be announcing new features – what Google Ads feature of the past few years has been truly innovative, in your opinion? Q2 What feature or change by Google Ads has impacted you most significantly? Q3 What feature or change by Google Ads has felt like a step backwards? Q4 What feature or change by Google Ads has made your work easier? Q5 If you could request a new feature or change for Google Ads, what would it be and why? Q6 What are your predictions fo...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler(@amaliaefowler) Q1 What do you do when a client/boss says "why can't see my ads anywhere?" Q2 When a client wants to connect 'every week' or 'every day' to discuss results and/or make changes, how do you handle that? Q3 "The data in [insert platform - Facebook] doesn't match the data on my Analytics/Custom Dashboard. Why?" Q4 "I don't want to bid on our brand name, its a waste of money Q5 "I want to run vide...