Episodes

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (co-hosted by Bryant Garvin, Cory Henke & Joe Martinez Q1 What are three of YouTube Advertisings biggest benefits Q2 For an advertiser with no video assets and no experience on YouTube, what campaign type/ad type/targeting would you suggest they use to start? (help them avoid common errors you see). Q3 Can you do B2B on YT? Q4 What's the best way to do lead generation with YouTube? Q5 How can smaller advertisers...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 Summer is half over... how are your summer goals going? Anything coming up special in August? Q2 Who has started to talk about Black Friday (BF)?... could be just with yourself, wider team or if you are agency side...with your client. Q3 What's your process starting when you do start to plan for BF 2019? Do you look at last year's data at all? Q4 Any interesting successes you saw last year, tha...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you work on and/or are you privy to larger marketing strategies for your clients (or your company if you’re in-house)? Q2 Is there sharing of data, strategy or any other information between your PPC team and other teams working on different aspects of your client/organisation’s marketing? Q3 In your experience, how likely has it been for different parts of the overall marketing team to act...

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem) Q1 As you know RSA's are relatively new, but first, let's get a feel about how many are using them and if you are using them a lot or just testing them a little
 Q2 Many of you may be testing them on your own, but I also wanted to get a feel for how much pressure the agency-folk are getting from their reps, and why you think (in your opinion) that is. Q3 We'll get into some of the negative aspe...

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What did you do for long weekend? Both Canada and USA has our birthdays last week and if OOO emails tell me anything. Y'all went away.
 Q2 Who's doing Amazon and what sort of brands are you working with on the platform? Q3 Which tactic are you finding most effective in Amazon? Time to dish and help your fellow #ppcchat people out... Q4 What does everyone think of Amazon buying Sizmek? Q5 What do yo...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem PPC (@azeemppc) Q1 In terms of your own self-development, how important is attending a conference to you, and why? Q2 Which talk have you seen at a conference that has really inspired you with great takeaways to apply in your current role? Q3 If you've spoken at a conference - what motivated you to apply? If you've never spoken, would you consider it, and why? Q4 Do you make time for your own development, and how? ...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@amaliaefowler) Q1 How did you get into PPC? Q2 What do you wish you knew in the beginning that you know now? What would you tell Day 1 you? Q3 What has been the biggest learning experience for you in your career - either a specific event, or client, or experience, etc Q4 What do you think education programs are missing or lacking in regards to digital or PPC? Q5 What advice do you have for someone interest...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Bryant Garvin (BryantGarvin) Q1 How many of you are running YouTube campaigns today? Q2 In your opinion what is the role of YouTube ads? Where do they fit in marketing strategy? And yes I said the S word... we need to think that way more Q3 What Percentage of YouTube spend goes towards Top Of Funnel vs Bottom of Funnel aka Prospecting vs Remarketing? Q4 If you are running Top of Funnel YouTube do you run it in the same ac...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 AI & ML have not come up a ton in client conversations for me. Exceptions if they get calls from Google Ads pushing them on it and Smart whatever. Q2 How much of a role does automation play in your PPC management? Q3 Do automations save you time or do they take up more time in testing, monitoring, explaining? Q4 What automations work well for you? Any must-haves that everyone should imple...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How important is geographic targeting in the accounts you work on? Why is it at that level of importance? (I am assuming it matters to some degree to all advertisers, but not equally importantly). Q2 In Google Ads what historically has been your preferred geo targeting setting? Why? Q3 Do you expect the change in the way you can target geography in Google Ads to impact you or your clients?...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is a situation you’ve found yourself in recently where you felt like you had to figure out something really difficult and/or something that seemed like a giant roadblock? Q2 When you run into something that seems impossible or there is a major roadblock in your way, what do you generally do? Q3 What is your biggest roadblock or "in need of a workaround" frustration right now? Q4 How ...

Q1 At their event next week Google Ads will be announcing new features – what Google Ads feature of the past few years has been truly innovative, in your opinion? Q2 What feature or change by Google Ads has impacted you most significantly? Q3 What feature or change by Google Ads has felt like a step backwards? Q4 What feature or change by Google Ads has made your work easier? Q5 If you could request a new feature or change for Google Ads, what would it be and why? Q6 What are your predictions fo...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler(@amaliaefowler) Q1 What do you do when a client/boss says "why can't see my ads anywhere?" Q2 When a client wants to connect 'every week' or 'every day' to discuss results and/or make changes, how do you handle that? Q3 "The data in [insert platform - Facebook] doesn't match the data on my Analytics/Custom Dashboard. Why?" Q4 "I don't want to bid on our brand name, its a waste of money Q5 "I want to run vide...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you have anything you do like “spring cleaning” for your PPC accounts (next Q will get into the specifics of what you do)? If so, how often do you do it? Q2 What kinds of “spring cleaning” things do you do? Q3 Are there things you think about doing, but don’t quite get around to doing to “spring clean” accounts? Q4 Are there any tools you use for “spring cleaning” type tasks that you l...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What types of work do you engage in right now – Google Ads, Bing Ads, Facebook, etc.? Q2 What do your engagements typically look like? One off projects, strategy only, ongoing management, etc.? Q3 Do you have different pricing models for different types of projects, work or platforms? Q4 Has your pricing structure evolved over the past year or two in any significant ways? If so, how? Q5 Are t...

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing advertising on any display networks? If so, which ones? Q2 What types of campaigns are you running on those networks? Q3 What is working well in display for you right now? Q4 What is NOT working well in display for you right now? Q5 Has client interest in/desire for display changed over the past year? If so, in what ways? Q6 Do you wish you were doing more display? Why...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you define “The Funnel” when you’re talking to clients about it or when you’re talking internally about it? Q2 Where is most of your PPC work focused – TOF (top of funnel), MOF (middle of funnel) and/or BOF (bottom of funnel)? Q3 Do client expectations vary based on the part of the funnel you’re targeting with a particular initiative? If so, in what ways? Q4 What do you find to be ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @JuliaVyse Q1 Are you running app campaigns right now, on any platform? Q2 For those who have run App campaigns, what was your biggest challenge getting started with ppc for apps? Q3 Google UACs have changed a lot since the beta. With no placement reports and limited data, how do you make your clients feel safe using them? Q4 Tracking! What do we like about Tune, AppsFlyer? Firebase? what is our favourite app tracker and w...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How would you sum up the first quarter of this year? Has it been about the same as Q4 of 2018 or different? Similar to Q1 of 2018 or different? If it has been different, how so? Q2 Have you done anything new this quarter? How is it going? Q3 Have you retired or stopped doing anything this quarter? If so, why and how it is going? Q4 What, if any, changes (by the platforms) have impacted yo...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Kirk Williams (@PPCKirk) Q1 Do you actively manage Shopping Ads, or, are you new to Shopping and hoping to learn more in this chat? Q2 Let's talk P12Mo Shopping Ads changes. What is new or notable that you think is worth calling out in Shopping Ads (late 2018 or upcoming 2019 changes accepted!). Q3 Are you testing bidding automation solutions in Shopping Ads? Any takeaways or learnings to share with the class? What do you love, wh...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What's the best part and highlight of your weekend? Q2 Does everyone know what customer retention is? How do you explain it to others in marketing, your boss/client? Q3 Do you do customer retention for brands you work on now? If you said no, what is stopping you? For those who said yes, what are some of the industries you are doing this for? Curious what we will hear outside of e-commerce which ...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you attend search conferences, at all and/or regularly? Why or why not? Q2 Which conferences have you attended and would you attend again? Q3 Are there any conferences or events that you have always wanted to attend, but have not? Why not? Q4 What makes for a great search conference experience for you? Q5 What makes for a great presentation by a speaker for you? Q6 What makes for a bad exp...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you use tools to help with any aspect of your PPC work? If so, which do you use regularly? Q2 What is the one PPC tool that you absolutely could not live without and why? Q3 Is there a tool you’ve heard about but not had the chance to use that you’d really like to? What is keeping you from trying it? Q4 Is there a tool that you did try but either didn’t like it, couldn’t understand it or j...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Is privacy something that you or your clients think about when it comes to digital advertising? If so, why or if not, why not? Q2 Are there any particular methods or practices that you will not use due to privacy concerns (as an advertiser or on behalf of a client advertiser)? Q3 Which platform(s) do you think handle the precarious balance of user privacy and advertiser desire for targeting d...