EP9 - PPC for Beginners

0:00 Hello and welcome to the 9th recording of the PPC chat. Twitter discussion that happens on Tuesdays at 5 p.m. GMT. My name is Anna. Found of mine. Swan a company through which I am to share my ideas about paid search, paid media, and especially my passion for doing digital reporting. Well through a tool that's already on everybody's laptop. Yes that's right. Microsoft Excel. So yesterday I host as Imam Ahmad title Our topic that we're going to discuss PPC for beginners and so, yeah, he's goes on with, it's almost time. PPC chat will get going shortly, it's nearly 5:00 p.m. here in the UK and as 12 p.m.

0:48 EST at the weather is almost 70 degrees Fahrenheit, which means the UK's enjoying, probably the best heated tab for a long time and I will hold on holiday soon. Life's good. So Yes, we have been having some fantastic weather over here in London and he comes in with question 1, I'm going. Remember we're talking about your experiences as a beginner. If there was one piece of advice, you wish you could have given yourself when you began in PPC, what would it be? And we've got Doug our Thomas coming in with his answer to question one saying, read Claude Hopkins realized that there's almost nothing new about digital marketing but I don't know that I would have really understood that vent and then we've got Robert. Brady going to learn as much as you can read blogs. Go to conferences, chat with industry people and experiment a lot.

1:44 We've got Mike Flemming and replying saying that spend more I'm reading you know industry the ROI is in knowing stuff and then we've got eczema I'm Ed replying to rubber Brady saying, great inside there Robert from personal experience I would have been super nervous to try experimenting early on, didn't really feel confident in networking until I'd found my feet. We've got Natalie Beretta then replying to question. One saying read more spend more time, really mastering Excel. Don't be afraid to reach out to the PPC Community then invaluable resource. And they're all more than happy to help. And then we've got Marks Media coming in, with the answer saying s in everyone, mentioning more reading into industry developments, and then Tim Heller and then reply goes replies, with get a teacher, could be a manager, A co-worker, someone who knows, PPC, well, bounce ideas off them, show them your campaigns. Ask questions, realize you're going to make a lot of mistakes at first minimize consequences by getting eyes on your big edit starting out.

2:52 We've got John cake and replying. Same, my may sound satirical, but his real one take care of your eyesight. It is going to go downhill if you don't know Excel well don't start search until you do check. You agree with that one as well. We've got Zak Bedingfield and their reply with when you're getting started in PPC be sure to stay open to new ideas tactics. I remember starting and thinking that my account structure with single keyword. Dad groups and everything hyper segmented by match time I was the greatest of all time and then we've got azim replying to I'm John Keegan saying that mind me sound satirical but it's real take care of your eyesight and if you don't know Excel and start said to you do and he said this so much Excel has caused me to need glasses.

3:42 When I'm using computers now and then we've got Michael Fleming replied. That's why I got me a pair of these um and yeah and that's in Reply to John Kagan again around even I sizing and Excel and then Yeah, when I'm Michael Fleming saying, that's why I got me a pair of these, he actually means he, he refers to a website. Gonna.com Last gu nna are.com, which is a block blue light and digital eye strain Helper, and yeah, exhumed and replies with awesome.

4:25 Also, highly recommend flux, which is just to get flux.com, which allows you to that witch. Adjust the color of your screen as they get day goes on. And then Andrew Bethel was like these legit and then Michael Fleming goes absolutely called tell them in media different. The first day I wore them and I've been wearing them ever since my eyes have stopped twitching. So yeah there's get back to tips for beginners. All right, and then it runs with eyes comes in with their answer to with her answer to question. One saying, two things when in doubt common-sense rules too Over by half will fail in the face of boring straightforward.

5:06 Copy ask for everything help not knowing something isn't shameful. These tools literally didn't exist yesterday. Totally agree with that as well. And then we've got his email, I'm mad as in continue with saying that General consensus from question, one is to read more and not be afraid to try new things and to ask for help when needed and we've got a Marcus disgusting. Son saying I'm hey guys, this is my first time here and looking forward to meeting some new people as thing then goes on to question, 2, saying, hoping you all got, you've all got very low levels of years of experience. Here was the biggest change you've seen in the industry since you started only then a zynga's welcome mark. This week's check should be really useful for you. If you're new to the community we're a friendly bunch of and that's to right Michael Fleming replies to question, 2 saying, while they have been a bunch I'd have to go with automation from tools and the platform's themselves we've got Roy. Ma are saying replies saying, experimenting with different types of goals, bids bidding of ads, there were so few options, not so long ago, but yet we stuck to what we knew would work.

6:21 So that in reply, to question 1, I'm Heather. Corundum then replies in caps Network and then continues with learning from others is the best way to find nuggets. And avoid getting stuck in best practices that either outdated and outdated or don't work. And then we've got Robert Brady reply to question 2 saying movement from primary keyword based targeting to more audience-based targeting, which corresponds with rise of social PPC, Tim, hello, Rhonda replies with co-star way. Higher to question to have a career in their reply to crush your, to saying the rise of social advertising and advancements in automated.

7:02 It's targeting. The yeah, she goes replaced. You up to Robert Brady, where he said, movement from primary keyword based targeting some audience-based targeting and we've got Mark sub L saying the shit amount of techniques strategies and platform. We need to be Adept at now for holistic client success. Yes, definitely. Which is why attribution is commit played will play a major part in the next few years because yeah, we need to know how they They're all working together, we've got Steve Gibson, then I'm replies with ads. Moved to the top of the page. No other single thing has had greater impact on the volume of traffic available to advertisers and then yeah, and then he continues with sorry.

7:50 I should point out that I was talking about AdWords. Clearly the increase in number of platform has made, has had a bigger impact. So I do have a bit of coal. There was a Mind way. So yeah. Cushon tube is then replied Again by. I'm Doug, our Thomas saying, mmm. I think one of the big things has been sorted of throwing up our hands at certain problems with attribution. We went from, well, we can track everything to model it and, and to something, where we're comfortable comfortable with it being much more fuzzy, and then, we've got Rohan, I add a reply saying the Facebook ads being taken as seriously as Google ads. Yeah.

8:33 And then we've got John Kagan coming in with intro of bit strategies or more, show the complete opposite of the industry. Now this is then Yahoo was the main platform being was fed by Yahoo. Lots of small platforms. Facebook wasn't there. Ask was there competitive bid jamming and where you had different character counts by Network? So ya azim then replies saying that summer of question. Is social being seen, as part of PPC attribution, difficulties changes, Rising costs of moving, from keyword targeting to audience targeting a lot. Has changed in that very true.

9:15 And then came Dottie their replies, then comes in with them jumping in late for PPC chat, I'm ready to learn from all your wisdom and then Emma Frankston comes in with them. Answer to question one, same starting with joining late again, don't react to quickly. Something sometimes performance gets funky and freaking out, pulling all the levers you can find, will soon. Make it worse. Small, consistent optimization over time is best. Let the data direct your moves. We've got Julie bikini, then reply with to question to everything. And in all caps has changed at one point or another. I've been doing this since it began.

9:57 Important to remember. That change will be constant in this business. Then we've got Iran's economy eyes and replied question to same. The scale, when I started, it was very difficult to imagine big Brands other than e-comm doing PPC but that morphed into my specialization and then we've got Judy bikini, then replied saying that glad I'm not the only one who's late today and then we've got azim coming in with them. Question 3 saying outside of the official learning resources, think Facebook blueprint AdWords tips Tickets are there any learning knowledge resources, you think are valuable to someone starting out that you'd like to share with the community and then came Dottie actually replies to a Frank's where she says them. Don't react too quickly and King replies. How can we know when is long enough to wait before changing things and the Franks goes with them? Great question with no good answer. Obviously depends on the account amount of traffic, but I usually like to wait at least, Few days to see how the account has responded.

11:05 If there's a lot of fluctuation day-to-day as sometimes give it a week or more to account for that too as he replied with 2nd Ed depending on the size of the account. Give the changes you make time to mature and make an impact, and then Marks Media their replies. With the question to save them, the move to mobile was already happening with a greater push for mobile friendliness and various mobile ad formats with extensions are some notable changes and then Julie bikini comes in with her reply to question. One saying, just know that not everything you try will work a at all, or be the way you intended, be flexible and learn from everything you do, ask when you don't know. Also relax.

11:51 Yeah, I totally agree that and of come across some people do. Like, if they're doing heart transplants here and I'm like, no, don't panic about things. Things could go wrong. Just see what? Drug test and go back to the drawing board. Mark's media their replies to question, 3 sin, reading up on industry blogs. Overall, as well as networking with fellow PPC, is Zach Bedingfield comes with an honest question to say, I know it was recent, but the removal of the sidebar ads and the increase to four ads above the gonna grease or results was pretty huge on top of that text ads. Got even bigger, I think it's simplified our work in a Lot of ways and then we go ahead, occur and replying to question three seen AdWords and analytics training classes from Cardinal path.

12:40 Ta are amazing for newbies, so that at Cardinal path, then caps ta that's the Apparently good for newbies and I just might still check that out. I know there might be some things I find there that I have not tried before. So my ghostess Gustafson then replies to question. Said I embrace Google more at the end of the day, you should embrace a lot of what Google wants you to do. While your goals and there's aren't perfectly aligned. Yes. They usually want you to spend more money while you're looking for efficiency and return, they do generally want you to be successful, Embrace changes, and progress re smart bidding. And so we've got a Frank's replied to question 2 saying, definitely a move towards automation, much machine learning reporting went.

13:32 First. But it now extends to a lot of management tasks, I've only been in PPC for three years and I've seen a huge shift away from manual bidding. Budgeting add testing in the last year or so we've got John Kagan replied to question 3 saying the blog's industry trades but nothing beats in person. Meetups you'd be amazed and knowledge of sharing the knowledge sharing and education that goes down. When you say hey can we talk shop over a couple of over a couple bruised? And then we've got have a Q&A and then reply to question three. Same, anything published by Jenny, Marvin Milwaukee, PPC, or Avinash? And that's all Twitter handles.

14:13 So that's at Jenny, Marvin at Milwaukee, PPC, or at Avinash, that Avi and a sh of course this Twitter chat, And then we got Mark suitable than company with his answer with though, to question three saying any of the industry resources, like search engine land or at PPC, hero are always good places to learn more about the industry and what thought leaders are doing. And then we've got it Rhymes that I saying well naturally, PPC, Chad plus there's a group of us on Reddit Facebook, LinkedIn, slack, the AdWords Advertiser community on Google+ connect with People also are doing the same things, you are and share with them and then Michael Fleming comes in with a chance to question. 3, obviously same blogs, chat, Etc.

15:05 These are great for someone. Starting out. I'll tell them to go straight to the books and supplement with other stuff, Mel 6X. So, that's our handle Adam. L6x provides a great list here, and that's beyond the page.com list. I'll share that as a link one in the details of Of this chat of isn't this Roundup even? And then Steve gives them. Then I'm comes with replied to question, three. CPC is just a form of direct marketing. So, in my opinion, you should becoming an expert on Direct marketing. And Associated feels like copywriting and then had the Quran then reply to do a bikini when she was like. Yeah. Relax and says, relax is really good advice since we're responsible for Roi and adspend things can be super stressful hashtag.

15:54 It's just a All past that people see, Chad and I set hashtag no one dies in PPC, totally agree with that. And then Mark Gustafson then replies to question one. Saying I'd also focus on how am I different channels work together and how it well ties into revenue and lifetime value. Your CPA may be awesome. But looking at those numbers can make a huge difference for the business even if your CPAs are higher and then we got rubber braiding then. Coming in. Request request on to question three saying, talk, As with other PPC practitioners in person is ideal at conferences and meetups Etc, ask questions. And listen, this is a very giving Community industry and they had Julie between he replies to question 3 saying this to the community is at the best.

16:41 Are you agree with regular reading industry blogs or to do as it will have timely info developing resources, people you can ask questions off and get general advice small to they are some great Online courses, like a Jeff, a lytx. So that's a handle at Jeff. A lytx have a coup and then reply to question three saying, keeping up with the platform blogs is also important. So important, I think this resource is in undervalued. And there we got dog, are Thomason Ogilvy. Ugly. Ugly these on Advertising has a real good overview of solid advertising strategy and it's a line with everything I've ever done in marketing 101. And 15% and then gradually Beauty then reply to have a Q&A where she was like, yeah, relax is a good advice and then Judy replies.

17:34 Someone once told me in one of my first jobs, whenever I'd get stressed out about something, is anyone going to die? If fill in the blanks, it is a powerful way to get yourself back on a good track. I had a career and replies. Yes, I had to learn the hard way to not work. Take work too, seriously. Not to let you take over your life. #Cancer survivor hashtag stress causes cancer due to beat any replies that helps been older to the more, you experience a life, more, your perspective on things shifts. And then yeah, yeah. They should come to have the continues on, find that to be true. The more experience you have, the more you refine your values, online, your life and work too.

18:16 Though it rhymes with eyes comes into their same, their work priorities and then their priorities I've always believed that. But until I got to This point in my life, it was hard to relive that and then Michael Fleming comes in, with just don't ask your clients that when they're freaking out and John Keegan goes in there. Honestly, this is some of the best advice so he has a continuing on. Some of the advice is here, azim goes a plus-one. You guys have provided me with help when I've needed it, it's like having an even bigger team and that's when in reply to you, but Julie Puccini saying this to two communities. The best And then, yeah.

18:58 So yeah, row have a are then replies to a museum where he says trying to keep up with today's chat and my feet, looks like this and basically that's her. If you give a gift of the Matrix and around replied, LOL, I'm trying to do people see chat and see him world at the same time, and then Marcus have sensei's. That comprise the question to saying, the biggest shift has been the Embrace of optimizations. Many were are scared of Going of giving Google others, too much control by letting them, do some of the work for you, have Scott on a lot. I smart bidding, similar audiences, Dynamic, search ads, Etc, and jelly Beauty, Julie bikini then replies to azim and saying that where he says plus 1.

19:43 You guys have helped me to provide me with help but I've needed it and Julie replies. It is especially important to develop connections if you work by yourself or a part of a real smart. Small team. We all need a second opinion at times and also someone to tell you if you're over at over reacting to things and then ever Frank's comes in with tons of great industry blogs. So to PPC, Heroes, such an S engine language. I should search engine land and a twitch stream to name a few for both beginners and experienced. PPC, folks also webinars from platforms themselves or agency peeps. And then I'll put this link and this is for Mike. Yeah, Hennepin marketing.

20:29 I put that link in the details and don't forget, obviously the PPC, chat community and then yeah, we've and then we've got azim continue with lots to digest their from question 3 and a whole host of great resources there for people to tap into, great to see so many, brilliant ideas and links being shared and then yeah we've got Julie bikini, then replying to have a coup and saying that you need, emergency rates up charges. It's amazing. How many crises suddenly become none, other than went over time types rates will be applied. So, yeah, that's when she's goes or during holiday.

21:13 And that's where the current replying to Mike Flemming saying, just don't ask your clients that when they're freaking out, or during holiday that had occurred under and goes and then Julie, bikini then goes, you need emergency He breaks up charges, had occurred and replies. Good call. I have to think through that already. Charged a hefty fee kinds of charges constant change your perspective, I'm super selective with clients and charge what I'm worth and then you repeat unit goes I have language and all of my contracts are covered standard turnaround times and that I have that right to impose if client insist on something faster or drop everything, you don't have to do it. But the terms The terms are ready there if you need to, and then as it goes moving on to question for other than the essential abilities needed to perform a PPC, roll. What skills in your opinion?

22:08 A crucial to being a success in PPC. Robert Brady replies. Curiosities. A big one helps with learning. Also, the ability to put oneself in customers shoes, totally agree with that. I think we've literally, literally only see paid search. I found my The past people's clients in PPC is just keywords and trying to bid on keywords instead of it. Thinking about the consumer they took human being like there's looking at this ad there's got to make a decision on this on and how human beings are very unpredictable as well and then yeah. Heather crime them. Replied question for saying data analysis in all caps. I totally agree with that. Crunching data, visualization and translating insights is very important.

22:52 Being able to get give the correct Correct story of what is going on in a performance is quite key now to the Beretta, then replies to question. 2 comes in preparing to question 2, saying number one, the shift from keywords to audiences. It's less about what people are searching for and more about serving the right message at the right time to the right person and part 2. She said the need to step back into your general marketing shoes to drive business growth. It Rhymes it on eyes. That's Julia Vice Applies with communication, to question for saying, you need to hear or read when a client needs a certain theme explained when they totally get everything. I want raw data and when they need to convince others, you haven't met translate, PPC to business goals on paper on the phone in person.

23:44 And then yeah, it runs at eyes. Then replies to Robert Brady. Where Robert said curiosity is a big one and she replies with this is so important. It's easy to write. Out of those Panic emails about littering literally nothing. But knowing your client is getting yelled at or is in a weird situation can help you help them and then, yeah, Bronco Fleming then reply to question forcing. I think to be great, you've got to work on, both left and right, brain skills. So that's analysis. Creativity communication, presentation organization, Etc. And then as the evening goes also, if you're hiring In PPC, chat answers to question for should help shape.

24:28 Some job description, you are putting out there to thank me later and then John Kagan comes in with Oz question for saying if you can understand site and then latex not media analytics, you are going to be missing the boat so that is vital that it would be rather than goes everyone here. That's in question to answer to question 3A, regarded ppcc regarding Pc pc chats like Community, all the blog's conferences webinars Etc and then got Mark Gustafson reply to question things saying podcasts for PPC, specifically, I love me. Some of the PPC show with JD pratter for social Perpetual traffic from digital marketer, cheer Levin and Mollie Pittman. Lastly, joining the online Geniuses. So that's a handle online.

25:22 Geniuses slack channel is a must We're talking over 10K in the PPC Channel alone, I definitely need to get on that. We see Channel and my Frank's then goes with us to question. Forcing a stable blend of passion and objectivity, passion to drive the needed, creativity manage, the stress and keep you coming back every day. Objectivity to let you respond to data without letting your emotions, interfere, EG Etc, test results that defy expectations, And then we've got Julie Puccini. Then saying, an answer to question. Forcing creativity, flexibility or adaptability tact and emotional, intelligence are all great qualities. Also confidence to share ideas and to try things and accounts and not wait to be told everything to do. Oh, and writing skills are huge bonus. Tim Heller and then replies with, I'd say, being inquisitive our personality.

26:23 That crazed information. Someone who doesn't get overwhelmed with data, but gets excited by the variety and complexity that. Don't, that don't mind. Taking an unruly AdWords account and taming it, Julie bikini, then goes to answer the question for saying. I dad empathy, you need to understand your client, well, and be able to find the best ways to work. With each one, love the Curiosity suggestions to, and then we've gone that in a Beretta replying to a question for Same passion, and curiosity a level head works. Well under pressure, flexibility, and most importantly confidence, just like with dating confident.

27:04 Goes a long way as a professional or account manager or PPC. And then Michael Fleming, then goes a while ago, I wrote this blog post that I think applies to True professions of an inbound marketer. There's a lot of them. And then, yeah, I'll give the link to that as well. And then we continue with Emma Frank's of replying to GD. Puccini said, creativity flexibility adaptability to act and emotional intelligence or great qualities and also a confidence share ideas and my friends replies a men especially to the confidence and writing skills element. Huge for anyone looking to grow or thrive in the industry. We've got Kyle shirts saying take extra time to learn the in ins and outs of GA G TM and Excel for sure. There's Google analytics.

28:00 Google tag manager and Excel, and that's in reply to question one. Actually and then came Dottie then comes in with hearing all of you, talk about the importance created, the importance of creativity. And curiosity is exactly is exactly why I love PPC and SEO. What a great community and zoom replies with this. I was flying by and I've got two more left. So I'm going to rapidly move on to question five. Uh my question 5 is is an entry-level beginner entry level or beginner, PPC, roll different now than it was five years ago. If so, why? And then yeah, we've got have the crew and reply to question. Five cent an entry-level role now is kind of like a mid-level roll, five years ago, expectations to have knowledge in multiple platforms is getting more and more important. So culture, it's then replies to question to quickly say, And I'm also somewhat newer to the space for years. But agree with and Emma Lewis.

29:00 Lots of automation on bidding and add testing and then Julie retaining their no replies to Carl shirts. He says that takes I could take extra time to learn the ins and outs of GA G, TM and Excel. And she replies with knowing how to dig beyond the standard reports in GA will take you very far. I always like to look at anything I'm examining from at least two different reports. Can take points to make sure they concur before making decisions based on it and then we've got John Keegan, say no, the gods question 5 saying it's yeah, the the entry-level beginner PPC world has completely evolved largely.

29:43 Due to automation the role as has moved from got work to Tactical strategy, totally gray, around with eyes replies with question, five, saying, entry level for me, still going over the basics. But you can Master them much more quickly. There's less grunt work to assign but more platforms to master Mark Gustafson their replies to question for saying You must love data and learning. When it comes to digital in general you need numbers to back up your reasoning or prove results. Got to love learning and being creative because nothing ever works the same way. Michael Fleming them replies with to have a queue and saying, the multiple platform thing is huge. Five years ago.

30:25 I know LinkedIn or Facebook. Experts people focus solely on one channel. Now it's a must or you'll likely be spread too thin. And then, yeah, IMA Frank's then replies to what she said about a stable blend of passion. All of objectivity continues with also humility, winging this to ask for help when you need it because we all do to take ownership of your mistakes when they happen because they do and give deserve credit to your team or others for Success has been Because yes and then yeah we've got King tt-then saying, definitely interested in yours answers for this one. I'm new and my role but the most informed about AdWords.

31:07 In my office, I have to do a lot of self learning at a time when things seem to be changing so fast and that's--and pretty much a comment against questioned. Question 5 has been coached I've got Steve Gibson van coming in with answers question for say direct marketing related skills. I my opinion. 90% of what matters. The so-called PPC techniques are only 10%, Ted Miller then replies with thinking with my lead generation had the ability to determine lead quality through basic cyber stalking techniques is vital for Meaningful lead, generation PBC, Julie bikini, then replies with to question five. They saying that they are more.

31:50 Who's then you can use to do things that used to only be done manually. You also much more likely to experience to do. They expect to be experienced in multiple platforms, was not always. So, Iran's with eyes closed. You got to jump off, guys. Thanks for the Fantastic. People see chat, as you comes with another one of her classic and tag to Gifts of Kung Fu Panda going. I love you guys. And then yeah, it seemed a replies. Thanks for taking part. And then, Julie, bikini replies to Kim Dottie, said, definitely interested in yours answers for this one going. I don't see the pace of change slowing down. It has accelerated over the past few years. We've got Ted Ted Miller replying to question five. Saying for us it's way different just because of the expansion of AD platforms Beyond sir Dad.

32:44 It's a much larger amount of training in demographics and then the same goes on to Move on to the final one question 6, I wanted to say that. I think today's chat has been absolutely brilliant. The knowledge and info being shared by everyone. In people see, chat will be useful for for people of all, PPC, abilities. So, hats off to everyone Tim Heller and the replies to question. Five, saying I'd say entry level is better defined now but the way one gets into ppc's probably different. Now, nowadays I imagine a lot of us got into it because there was a need and you took it upon yourself. Now, I think that person is more built out and expectations as standardized, then yadegar Thomas replies to question five saying now, or at least, I'm not seeing it or misreading entry-level.

33:36 Do what you're told, follow procedures rock the boat, when you think you have a good idea or more on top of things than the procedures, davis-bacon comes with, with an answer to question 3A, saying little later. But Or in the words of at Legends on the on the David dave' dicom even Dave is as in Saudi a ve d y, --e c om cam block can be extremely you helpful. I'm a Frank's replies to question five saying again can only speak from three years but thinking about our current training program versus training, I went through definitely. Yes.

34:17 Much more emphasis on strategy versus tactics. Include communication more account management versus production. Work needed had a coup and reply to question five saying. I think strategy is more important in a junior role as well as as well that if used to be cursory knowledge, of course or omni-channel and how consumers interact with content and all digital. Digital touch points is a bigger part of a puzzle Mark. Gustafson replies to question fighting entry-level PPC is very different. Gone are the days of millions of bid adjustments. And mostly the role is much more analytical. And has a tremendous emphasis on strategy, must understand all the channels, PPC and paid, social can no longer be segregated and then as a team comes in with so question six, cheating a little and I hope I'm not told of isn't really a question.

35:14 If there's one person whose Twitter feed and general knowledge about ppc's and valuable to you share with the community, and thank them publicly publicly even and then We've got ya, we've go to do gar Thomas replying to his previous monster say now, at least, I'm not seeing it on. Misreading says, unlike you will be more on top of things than your bosses because they have other things to worry about, and they'll love that you are on top of stuff. And then, yeah, it's similar and replies to question, 6 saying, definitely, PPC Cog be caught because he's my boss and I have to say that and as a gif of, I think that pretty much Sums it up with the guy from The Office. Holding the world's best must be the world's best boss mug and then as evening reply to question, 6, a yeah, for me there are a few but to stands out immediately and PPC. Kirk is just a fountain of PPC knowledge and just a school in person and Neptune Moon so that some Julie bikini who shares issues she has and their Solutions. So publicly which no doubt helped us all you guys rock. Rock had the current anchors might be PC, mental is John a lie, so that you actually join underscore a on this calmly and he is a badass.

36:36 I miss working with your boss. We've got my to Molina coming in from for question 5, same from a PCC student perception. There are much more ways of learning the most Advanced Techniques. Someone have to develop different tactics before. There's more information more experience from Seniors to learn from Emma Frank's then goes back to answer to question 6 saying too many to name at this point. However thinking back I do recall that PPC Kirk was the first non-hand up in PPC. I started following and learning from back in the day and then Julie bikini then comes with like quit quite a few recommendations so that comes with starts with atmel 66 as at Susan.

37:23 E-dub at a quill defense. A CEO at Matt Mason. PPC ippc. Kirk obviously at Milwaukee PPC. I've got Robert on the score Brady God Jenny. Marvin big a big, a little a little e Wilcox AJ's. As aging Wilcox, I'm going to Levis dwane Brown JD pratter reality and math. On this court on bro, and I'm sure I'm forgetting some to and yeah, I'll give all these This list of people forced you to follow in my descriptions of, this of the SoundCloud, SoundCloud file, and Frank's, then replies also from within Hennepin at time.

38:09 At the time. JD pratter was the one who introduced me to Pieces chat in the first place. Michael Fleming goes, my shoutout goes to S SS Stella. So he obsessed Ella. So that's s z, ET Ela, who just said Celebrated 10 years of PPC, rock stars, one of the Godfathers of PPC, for sure. Definitely. And I've learned so much from the show over the years John Keegan goes in with yeah, they're number of them, PPC, Kirk, Christie, J Olson. Bryant Garvin big, a little lie, Paul underscore Longo Milwaukee, PPC and Danny Sullivan.

38:52 Yeah. And then, yeah, Julie bikini, then remove replies to like you When when is he did quotes enough to Moon as in Julie between you say, thank you helping others. When I can, when I can, is really important to me as a person and a business person. And then Advil DeFazio, then. Yes, he's thank you for the mention. Julie, certain, certainly good company, and right back at you still a list of talented, ladies and gents we have in our industry. And then yeah, as in closes of the chat with saying, well, it's about that time, 6 p.m. in fact him My baby can't 4 a.m. for me to go. So yeah, thank you for having me on today's PPC chat. It's been amazing.

39:35 Please feel free to carry on the conversation and keep sharing all of the useful information. So, yeah, so that's like a new nice, nice. Nice list of users to to learn from. Yeah. We've also your Jimmy Puccini saying yes to and VIP van Wagner, so that's Matt Wagner and Matt van Wagner. Event Yahoo's who leads up SMX or across the world. So yeah, he's definitely a great Fountain of Knowledge. So yeah, definitely look at the list and I'm going to put together of all the, you know, greater, you know, PPC Minds that they give loads of great advice.

40:16 And the people see use, there's that much that you should follow. I have no shame when it interviews, they ask me. How do I keep up with industry news on like Twitter? I'm always on Twitter and PPC, chat and following some a lot of the names that we've just mentioned to know what's going on. What issues that other people are facing what new tips. I should learn near latest updates, that sometimes Google has no been announced yet. So, yeah, it's like a very fun environmental industry. So I hope all new mid-level senior PPC as has found this And up useful and found new people to follow. So follow one or two people, you people, you'll definitely get a Fountain of Knowledge for them.

41:05 And that's it from me today and ho T came back from you guys again next week. Ciao, bye.