Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co-host John Lee (@John_A_Lee) Q1 Are you currently advertising on the Microsoft Advertising network? For all of your accounts or only some? If only some, why those accounts and not others? Q2 What are the top 1 or 2 things you are loving on Microsoft Advertising? Q3 What are the top 1 or 2 things you are loving on any ad platform? Q4 As the definition and application of automation continues...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your general thoughts and/or attitude toward automation in PPC? Q2 What types of automation, if any, do you use regularly in your PPC accounts? Q3 Do you use any tools to help with using automation in your PPC accounts? If so, what do you like and dislike about them? Q4 What types of automation are you interested in testing in your PPC accounts? Q5 What types of automation are you NO...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling about Google’s announced intentions to not develop a replacement for cookies or other identifying tracking? Q2 In practical terms, what do you think this will mean/how will it impact PPC when it is fully implemented (knowing what we know today)? Q3 Do you think these changes or the Apple iOS changes are/will be more impactful on PPC? Why? Q4 What questions do you have abo...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your response to the CEO’s quote? Q2 Are you preparing any kind of response to either proactively send or have at the ready for clients who may bring this up - specifically “we can reduce spend significantly and not hurt our results”? Q3 This seems like a great opportunity to talk about brand vs. non-brand paid search marketing. What are your thoughts on brand vs. non-brand in PPC? Q4...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Marc Poirier (@marcpoirier) Q1 How do you define “programmatic advertising”? Q2 What is a DSP and what’s the difference between for instance, GDN (google Display Network) and a DSP? Q3 Are you currently doing any programmatic advertising for your clients? If so, what are you doing? Q4 What are the biggest challenges in either implementing or getting approval for programmatic advertising for yo...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 On a scale of 1 to 5, with one being completely not inspired and 5 being so inspired you can barely sleep, how inspired are you feeling in PPC these days? Q2 Does your level of current PPC inspiration vary by platform right now? If so, how? Q3 What excites the most in PPC right now? Q4 What are you struggling with, as far as inspiration goes, in PPC right now? Q5 When your inspiration is falt...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What was your initial reaction to the news that BMM will be folded into Phrase Match, starting this month? Q2 Has your thinking or opinion about this announcement changed after some time to digest it? Q3 What, if anything, do you plan to do in your existing accounts and campaigns as a result of this change? Does this differ from what you plan to do for new campaigns and/or accounts? Q4 Will ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you ever suffer from some version of Impostor Syndrome? Q2 Are there particular situations that you’ve noticed tend to bring it out for you? Q3 How does Impostor Syndrome manifest for you? Does it make you feel a certain way? Or do or not do certain things? Q4 How do you cope with a bout of Impostor Syndrome? Q5 Are there any resources you’ve found that are helpful in combating Impostor S...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 On a scale of 1 to 5, with 1 being “It is my favorite channel” and 5 being “If I could never have to use it again I’d be overjoyed” how are you feeling about advertising on Facebook right now? Q2 Have you seen any impacts from the iOS 14 related changes in your accounts? Q3 Has your thinking about Facebook and the role it can/should play with your accounts changed as we begin 2021? Q4 What i...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your favorite lesser known or hidden gems in Google Ads? Q2 What are your favorite lesser known or hidden gems in Facebook? Q3 What are your favorite lesser known or hidden gems in Microsoft Ads? Q4 What are your favorite lesser known or hidden gems in LinkedIn? Q5 What are your favorite lesser known or hidden gems in YouTube? Q6 What are your favorite lesser known or hidden gems in ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 There are so many things that happen that we don’t control, like platform changes or major world or industry events - how do you cope with these when they happen? Q2 Is there anything proactive or preventative you do to help your mental health when it comes to this industry? Q3 To use a term I am sure we are all sick of at this point - in this year of “unprecedented times” have you had to de...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling, generally, about the prospects for PPC in 2021? Q2 What are you most excited about in PPC for 2021? Q3 What are you most concerned about in PPC for 2021? Q4 Do you have any new projects or initiatives planned for 2021? If so, what are they? Q5 Have you vowed to stop doing any particular PPC things in 2021? And if so, why? Q6 What are you really hoping to be able to get a ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 AWhat do you think the biggest change was in PPC in 2020? Q2 What is your biggest general wish for PPC in 2021? Q3 What are your PPC wishes for Google Ads in 2021? Q4 What are your PPC wishes for Facebook Advertising in 2021? Q5 What are your PPC wishes for Microsoft Advertising in 2021? Q6 What are your PPC wishes for LinkedIn Advertising in 2021? Q7 What are your PPC wishes for other platfo...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Jennifer Denney (@DenneyJenn) from @elevatedmrktng Q1 Are you currently using Google Data Studio? If so, how are you using it? Q2 Why do you use Google Data Studio? Q3 What is your favourite source of data to connect to Google Data Studio? nQ4 What data connectors do you use with Google Data Studio? What is your favorite? Q5 What Insights from what platform are easier to see in Google Data S...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Simon Mathonnet (@SimonMathonnet) from @unbounce Q1 Do you have any input or responsibility for landing pages or CRO in your accounts? If so, what is expected of you? Q2 What types of campaigns do you generally use landing pages for? When/would you use an existing page of your website instead? Q3 What other techniques or tools for optimization, apart from A/B tests, are you currently impleme...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What kinds of campaigns are you currently running on Google Ads? And do you use an MCC or direct logins? Q2 Have any of your accounts been impacted by the recently rolled out Auto Applied Recommendations (with their own control center outside of the Google Ads UI)? Q3 Has the obscuring of search query data continued to impact your accounts? If so, what are you seeing now? Q4 Are there other c...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Branded search campaigns are ________? Q2 Competitor search campaigns are ___________? Q3 Performance projections are ____________? Q4 The sales funnel is ____________ (relative to PPC)? Q5 The most overrated thing in PPC is ______________? Q6 The most underrated thing in PPC is ____________? Q7 What controversial or against the grain PPC opinion do you have that has not been covered yet?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Krista Seiden (@kristaseiden) Q1 Prior to this chat - were you aware of Google Analytics 4? If so, what did you know? Q2 Are you doing any planning or implementation of GA4 currently? Have clients asked you about it? For Krista - What is the recommendation for implementing GA4 currently? What are the biggest differences in GA4 from what we are used to? Q3 Now that you know a little more abo...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you use audience targeting in your PPC? On search? On social? Q2 How do you determine who should be part of the audiences you target? Does this differ on search or social? Q3 Do you develop demographic profiles or personas based on customer data? If so, how do you do this? Q4 Do you have ways that you verify that your assumptions about your audiences are correct? Does this vary by sear...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Simon Poulton (@SPoulton) Q1 Let’s get an idea of who is participating today - please describe your mix of search and social as well as B2B, B2C, Retail and DTC. Q2 Are you concerned about upcoming changes to tracking and attribution, such as the loss and/or blocking of cookie data? Q3 Is a bigger concern for you and your clients attribution or targeting when it comes to less available cookie/...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you do both paid search and paid social for your clients? If so, are you doing both for most, some or none of those clients? Q2 Are you primarily handling B2B, B2C or a mix of both currently? If you’re e-commerce, that would be helpful to know as well (as it is kind of its own animal)! Q3 Prospecting and/or Awareness - which channels are you using for this and why? Which channel(s) do y...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Sam (@DigitalSamIam) Q1 Did you read the House Report on Antitrust or any coverage of it? What are your preliminary thoughts? Do you agree or disagree with the broad strokes? Q2 One big takeaway from the report: it’s pretty clear regulators think that G, Apple, Amazon + FB have outsized influence within the digital economy. Do you think that’s right? Wrong? Why? Q3 While the House report didn’t really touch PPC or Digital Adve...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 When did you start to prepare for Black Friday/Q4 this year? Q2 What have you been doing differently this year to prepare? Q3 Have you taken into account Q2 sales? i.e if something sold during Q2 lockdown but is not something you normally sell in Q2 2019. Would you feature that again during Q4 2020/this current lockdown Q4 Are you taking shipping delays into account? Q5 Anything we didn't talk abo...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you use any third party tools to help with your PPC management? Q2 What circumstances make you decide you need a PPC tool? Q3 Which of your tools is your absolute favorite and why? Q4 Are there any tools that you have tried and ended up stopping using? Why? Q5 What is your biggest obstacle to finding and/or using PPC tools? Q6 Do you pass the cost of tool subscriptions on to clients? If s...