Episodes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Let’s start with contracts. Do you use formal contracts? If so, how detailed are they? Were they reviewed or created by an attorney? Q2 Is there anything special that you make sure to outline specifically in your contracts? And if so, why? Q3 Are your contracts typically for a specific period of time (i.e. 6 months or a year) or are they more open ended? What are your termination terms? What ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you have regular scheduled communication times or methods for your clients? If so, what is that cadence or pace (monthly, weekly, daily, etc.)? Does it vary by client? Q2 What is the nature of most of your client/stakeholder communication - reporting performance, answering questions, asking them questions, etc.? Q3 What methods or channels do you generally use for client/stakeholder commun...

Q1 Is “Ethics in PPC” something you ever think about? If so, in what way(s) do you think about it? Q2 Do you think there is a difference between your own ethics in PPC and ethics for advertisers? Q3 What, if any, ethical obligations do you feel you have when it comes to advertising on clients’ behalf? Q4 Have you ever faced an ethical dilemma in your PPC career? How did you handle it? Q5 What do you think are the biggest ethical gray areas in PPC currently? Q6 If a client wants to do something t...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If you don’t use automation, is Google Ads still using machine learning to try to show your ads to the best potential customers? What advantages do you get from using the automated options? Q2 Google keeps talking about "partnering" with advertisers and then talks about pushing automation on us. How is that partnering? Q3 For advertisers with smaller budgets and/or smaller volumes of conversi...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What do you think/predict Google will announce relative to Google Ads this year? Q2 What will be the buzzword or buzzwords for this year’s announcements? Past examples include “moments” and “privacy”. Q3 What industries do you think will be used as the example industries or case studies? For those not in the know, they always highlight their new features with stories from some company who use...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How have your accounts been impacted by COVID? Does it vary by platform or industry? Q2 How has your business (agency, consultancy/freelance or in-house) been impacted by COVID? Q3 What has surprised you the most, relative to COVID impacts, over the last year in PPC? Q4 How do you think PPC and your accounts will be impacted as we begin to emerge from the full pandemic phase of COVID? Q5 What...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & co-hosted by Patrick Gilbert(@PatrickJGilbert) Q1 How much automation are you currently using in your accounts? Does it vary by platform? Q2 What is your general attitude regarding automation in PPC? Has it changed in the past year? Q3 Why do you think the industry has been so slow to embrace automation? Q4 What are the common misconceptions around automation? Q5 Are there scenarios where auto...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you performing regular testing in your accounts? Has your ability to run tests changed in the last 12 months? If so, why do you think that is? Q2 What kinds of tests are you running in search ad accounts (Google or Microsoft Ads)? Q3 Are there tests that you’d like to be running (or used to run) that have become more difficult or impossible with increased automation in Google Ads? How has...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What if you couldn’t target search ads by keywords - what would you do instead? Would it change your strategy or approach? Q2 What if you could no longer do retargeting - what would you do instead? Q3 What if conversion actions could not be passed back into ad platforms - what would you do? Q4 What if product feeds went away and we were left with only schema? What would you do? Q5 What if you...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 With FLoC rolling out for testing in the US, has your thinking about it changed at all? Q2 Are you putting anything into place now to be ready for FLoC and the impending dropping of iOS 14.5 (which is rumored to possibly happen today with the scheduled Apple event)? Q3 What are you experiencing with queries in Google Ads lately? Q4 Both tCPA and tROAS Bidding Strategies in Google Ads will be ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Richard Fergie (@RichardFergie) Q1 Are you currently doing any kind of PPC forecasting? If so, what kinds of forecasting are you doing and how are you doing it? How confident do you feel about your forecasting? Q2 If you are doing PPC forecasting, are you using any tools in your process? Q3 What do clients typically request when it comes to PPC forecasting? Do you think that what the...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Sonika Chandra (@sonika_chandra) from Seer Interactive (@SeerInteractive) Q1 What’s your go-to process for analyzing query data? For example, I combine x data sources and [fill in the blank]... Q2 What are your primary success metrics for your queries? CVR (conversion rate)? CTR (click through rate)? Q3 At Seer, we don’t live in silos, are you leveraging other platforms' search term ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Kirk Williams (@PPCKirk) Q1 To help any beginners here: what makes Shopping different from Search, and what are some things to keep in mind when managing Shopping Ads? Q2 Standard vs. Smart Shopping (SSC)? In your experience, who wins and why? Any commonalities you’ve found as to when one works better than the other? Q3 What are examples of ways SSC (smart shopping campaign) removes ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co-host John Lee (@John_A_Lee) Q1 Are you currently advertising on the Microsoft Advertising network? For all of your accounts or only some? If only some, why those accounts and not others? Q2 What are the top 1 or 2 things you are loving on Microsoft Advertising? Q3 What are the top 1 or 2 things you are loving on any ad platform? Q4 As the definition and application of automation continues...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your general thoughts and/or attitude toward automation in PPC? Q2 What types of automation, if any, do you use regularly in your PPC accounts? Q3 Do you use any tools to help with using automation in your PPC accounts? If so, what do you like and dislike about them? Q4 What types of automation are you interested in testing in your PPC accounts? Q5 What types of automation are you NO...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling about Google’s announced intentions to not develop a replacement for cookies or other identifying tracking? Q2 In practical terms, what do you think this will mean/how will it impact PPC when it is fully implemented (knowing what we know today)? Q3 Do you think these changes or the Apple iOS changes are/will be more impactful on PPC? Why? Q4 What questions do you have abo...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your response to the CEO’s quote? Q2 Are you preparing any kind of response to either proactively send or have at the ready for clients who may bring this up - specifically “we can reduce spend significantly and not hurt our results”? Q3 This seems like a great opportunity to talk about brand vs. non-brand paid search marketing. What are your thoughts on brand vs. non-brand in PPC? Q4...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Marc Poirier (@marcpoirier) Q1 How do you define “programmatic advertising”? Q2 What is a DSP and what’s the difference between for instance, GDN (google Display Network) and a DSP? Q3 Are you currently doing any programmatic advertising for your clients? If so, what are you doing? Q4 What are the biggest challenges in either implementing or getting approval for programmatic advertising for yo...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 On a scale of 1 to 5, with one being completely not inspired and 5 being so inspired you can barely sleep, how inspired are you feeling in PPC these days? Q2 Does your level of current PPC inspiration vary by platform right now? If so, how? Q3 What excites the most in PPC right now? Q4 What are you struggling with, as far as inspiration goes, in PPC right now? Q5 When your inspiration is falt...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What was your initial reaction to the news that BMM will be folded into Phrase Match, starting this month? Q2 Has your thinking or opinion about this announcement changed after some time to digest it? Q3 What, if anything, do you plan to do in your existing accounts and campaigns as a result of this change? Does this differ from what you plan to do for new campaigns and/or accounts? Q4 Will ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you ever suffer from some version of Impostor Syndrome? Q2 Are there particular situations that you’ve noticed tend to bring it out for you? Q3 How does Impostor Syndrome manifest for you? Does it make you feel a certain way? Or do or not do certain things? Q4 How do you cope with a bout of Impostor Syndrome? Q5 Are there any resources you’ve found that are helpful in combating Impostor S...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 On a scale of 1 to 5, with 1 being “It is my favorite channel” and 5 being “If I could never have to use it again I’d be overjoyed” how are you feeling about advertising on Facebook right now? Q2 Have you seen any impacts from the iOS 14 related changes in your accounts? Q3 Has your thinking about Facebook and the role it can/should play with your accounts changed as we begin 2021? Q4 What i...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your favorite lesser known or hidden gems in Google Ads? Q2 What are your favorite lesser known or hidden gems in Facebook? Q3 What are your favorite lesser known or hidden gems in Microsoft Ads? Q4 What are your favorite lesser known or hidden gems in LinkedIn? Q5 What are your favorite lesser known or hidden gems in YouTube? Q6 What are your favorite lesser known or hidden gems in ...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 There are so many things that happen that we don’t control, like platform changes or major world or industry events - how do you cope with these when they happen? Q2 Is there anything proactive or preventative you do to help your mental health when it comes to this industry? Q3 To use a term I am sure we are all sick of at this point - in this year of “unprecedented times” have you had to de...