Next PPC Live Event - Feb 5th

Episodes

Jan. 13, 2021

EP136 - Keeping Sane in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 There are so many things that happen that we don’t control, like platform changes or major world or industry events - ...

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Jan. 6, 2021

EP135 - 2021 PPC Strategy

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling, generally, about the prospects for PPC in 2021? Q2 What are you most excited about in PPC for 2021...

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Dec. 23, 2020

EP134 - PPC Wishlist

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 AWhat do you think the biggest change was in PPC in 2020? Q2 What is your biggest general wish for PPC in 2021? Q3 What ...

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Dec. 16, 2020

EP133 - Google Data Studios

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Jennifer Denney (@DenneyJenn) from @elevatedmrktng Q1 Are you currently using Google Data Studio? If so, how are you us...

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Dec. 9, 2020

EP132 - Landing Pages & CRO

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Simon Mathonnet (@SimonMathonnet) from @unbounce Q1 Do you have any input or responsibility for landing pages or CRO in...

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Dec. 2, 2020

EP131 - Where is Google headed

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What kinds of campaigns are you currently running on Google Ads? And do you use an MCC or direct logins? Q2 Have any of ...

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Nov. 26, 2020

EP130 - Paid Search Madlibs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Branded search campaigns are ________? Q2 Competitor search campaigns are ___________? Q3 Performance projections a...

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Nov. 18, 2020

EP129 - GA4

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Krista Seiden (@kristaseiden) Q1 Prior to this chat - were you aware of Google Analytics 4? If so, what did you know?...

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Nov. 11, 2020

EP128 - Audience Assumptions

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you use audience targeting in your PPC? On search? On social? Q2 How do you determine who should be part of the a...

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Nov. 4, 2020

EP127 - The Coming Datapocalypse & What To Do About It

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Simon Poulton (@SPoulton) Q1 Let’s get an idea of who is participating today - please describe your mix of search and so...

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Oct. 28, 2020

EP126 - Social & Search

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you do both paid search and paid social for your clients? If so, are you doing both for most, some or none of those ...

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Oct. 20, 2020

EP125 - PPC + Anti-Trust

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Sam (@DigitalSamIam) Q1 Did you read the House Report on Antitrust or any coverage of it? What are your preliminary thoughts? Do you agree or disagree with...

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Oct. 20, 2020

EP124 - E-Comm Strategies for Q4

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 When did you start to prepare for Black Friday/Q4 this year? Q2 What have you been doing differently this year to prepare? Q...

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Oct. 6, 2020

EP123 - PPC Tools

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you use any third party tools to help with your PPC management? Q2 What circumstances make you decide you need a PPC...

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Sept. 30, 2020

EP122 - Q4 - Expectations and Plans

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you and your clients feeling going into Q4 2020? Optimistic? Excited? Nervous? Stressed? Pessimistic? All of th...

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Sept. 23, 2020

EP121 - The Great Google ads Query Caper of 2020

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Has your opinion or thinking about Google Ads no longer showing queries without “significant” levels of searching chang...

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Sept. 15, 2020

EP120 - Facebook this Fall, Yay/Nay

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What percentage of your clients are currently advertising on Facebook? What industries do they represent? Q2 Have client...

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Sept. 9, 2020

EP119 - PPC Hiring, Recruitment & HR

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 When do you start to think about hiring for the team? What factors play into the decision to hire? Q2 When hiring, do yo...

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Aug. 26, 2020

EP118 - Google Ad Platform Features

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Nils Rooijmans (@ThatSearchGuyNL) Q1 What (new) features in the Google Ads platform are you experimenting with currently? Q2 What do you think are the mo...

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Aug. 19, 2020

EP117 - Platform Wishlist

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What do you wish Google Ads would change about the platform? Q2 What do you wish Facebook & Instagram would change about...

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Aug. 12, 2020

EP116 - B2B Advertising

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT Andrea Cruz (@andreacruz92) Q1 Do you only do B2B or do you tackle other industries as well? Q2 What is your top issue when thinking about B2B advertising? Q3 Any i...

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Aug. 5, 2020

EP115 - Client Communication

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you have a set cadence for client communication? If so, what is it? Q2 Do you define a level of communication, freque...

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July 29, 2020

EP114 - Beyond Google & Facebook

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Duane Brown (@DuaneBrown) Q1 what is something amazing that has happened to you in July? Q2 What percentage of your accounts are comprised of advertising on Googl...

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July 22, 2020

EP113 - CCPA - California Consumer Privacy Act

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you familiar with the CCPA (California Consumer Privacy Act) that went into full effect on July 1, 2020? Q2 Did you ...

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