EP104 - Managing PPC During Recession

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Hello and welcome to the hundred
and fifth episode of the PPC

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chat.
Twitter discussion that happens

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on Tuesdays at five PM g&t.
I am your host annual.

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I'm the founder of mine Swan a
company through which I aim to

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share my ideas about paid
search, especially automation,

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paid media, and my passion for
doing digital reporting world

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through a tour dates.
We're doing everybody's laptop.

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Yes, that's right.
It's Microsoft Excel.

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So if you want a free
consultancy about what I can do

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for you.
In regards to paid media

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implementing scripts, or even
cutting your spends on your data

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analysis tool just send me a
message at hello at - one.com or

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get to me on Facebook, Twitter
or Instagram with the handle - 1

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PP C or yeah, also, check out
our new Instagram page, which is

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PPC chat on disk or Twitter on
this called Roundup that gives

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you a snapshot Snippets.
Of the round up some some of the

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quotes that have been given by
the experts over that the past

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few months of the past few years
as I keep on building up the

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content on there.
So.

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Yeah, this week is seven up
free.

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I love like it's like a
variation of Sprite Which I love

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drinking and then and a Lotus
speaks biscotti.

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Well, not a of whole pack of
losers because causing that's

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keeping me company this weekend.
Well, this evening.

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I don't know what I'm talking
about this weekend.

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It is only Tuesday.
Anyway, lockdown is still going

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on.
And even though we are allowed

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to go out for long exercises,
long walks in the lines, all the

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sudden.
I just feel really tired.

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Yeah, not being really sleeping
too.

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Well, the past couple of the
night, not sure what's going on

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with.
I think it's just changing

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weather during the nighttime, it
getting hot and cold.

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And yeah, my body not getting
used to that, who played that

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would, hopefully that won't
last.

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We are getting some great sunny
days over here, thinking hit up

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to 23.
Get 4 °C this afternoon when I

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went out for a walk.
So, yeah, that was nice.

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Anyway, so this week, we have
Julie Puccini leading us on a

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chat about managing PPC during
the recession and whilst it does

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look like everyone is online.
You know, you think that they

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were, there's a big opportunity
and for certain businesses to

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really hit up some businesses
that are not online, like, you

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know, events companies
restaurants, you know, and you

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know, creative the native types,
you know, those kind of

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businesses doing advertising,
can be a bit, will be a bit

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difficult.
And yeah, don't definitely doing

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advertising during this time
would be difficult.

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So we discuss some of those
challenges and opportunities.

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Some hard-hitting truths to say
is this goes what this cut

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discussion was about.
So yeah, Jenny starts off with

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saying, hello and thank you for
joining me.

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Today.
We're going to be talking about

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managing, PPC during the
recession.

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I know Cherry topic will That we
are all facing.

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And yes, that's that's one of
those things that it might be a

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difficult thing to talk about
that when I don't want to face.

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But yeah, it better prepared
better to be prepared than to be

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sorry by unexpected stuff.
So Robert Brady replied this

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week is off to a good start.
Some nice weather over the

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weekend, really helped.
Colin Slattery, joins us saying,

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howdy all I'm doing great.
Weather is getting better.

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I had a small social distance
gathering on our roof deck this

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week.
Ken normally a 60-plus Perth

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person barbecue, but with only
four people or there's a down.

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Yeah, that's that's no great.
I'll turn of that one.

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And I'm joined the weather.
Getting tired of us isolation.

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There aren't we all rushed and
the replies?

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Glad the weather is starting to
warm up here in EM Deez Nuts,

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Maryland, even if we can't be
out in it.

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So, yeah, same here.
Then your body.

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I hit a low two and a half weeks
ago.

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But since then, I'm feeling
great.

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For some reason, I can stay
quarantined for the rest of 20.

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What is your secret?
And so we've got, yeah, I see em

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Rush.
Also joining us and get some

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lady called, Anna representing
them today.

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So yeah, Dino be joining us from
sem right here, and she gives a

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very cute gift of some puppies
going high.

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And then Sandra Crews replies,
sad, because the inbound will be

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a digital conference.
This year, looking to see what

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people are doing to make online
conferences cooler.

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Yeah, Jen got our regular Julie
advice, going higher.

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Everyone just back from a long
weekend.

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So the week hasn't really
started and we did get some

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great news this morning.
So that's a nice Foundation.

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Oh, that's lovely.
What is the new Julia?

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Show us?
Steve Gibson going.

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I'm doing great.
I get the free government money

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this week, plus out of the blue.
I got paid for to travel

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articles.
I'd assumed had been rejected.

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Wow, so money in the bank.
That's a nice little surprise.

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And yeah, Julie bikini replies
going.

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My lovely lovely, father-in-law.
Passed away yesterday or things

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are sir.
Around overhead today.

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Overall.
We're doing a chaos.

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Sorry for your loss, Judy.
I didn't really catch that.

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So then going to question one.
Gradually asks, what do you

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think the economic impacts of
the pandemics are going to be?

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How long do you think they will
last?

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Yes, yet.
Economic impacts is not really

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my forte.
So, yeah, I definitely skills on

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this questions, but let's see,
what some of our Greater

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Community.
I totally heard about had to Say

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about this, so I'm calling
Factory goes.

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I think they're going to be
catastrophic and long-lasting.

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Don't expect things to recover
to pre covid.

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For at least three covid-19.
He's 45 years and we're likely

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looking at massive long-term
unemployment and reducing

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business spending as him rush
Diner goes.

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Oh gosh, that's really big.
That's a really big question.

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It may be too soon to really be
able to judge something like

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that to give some replies.
Huge.

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This isn't like 2008 far bigger.
The long recovery should start

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by 2021 but I don't expect it to
be v-shaped Raj Chandra replies.

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Question.
One saying we've already seen

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many of the direct economic
impact in the industries like

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travel retail Etc, traditional
news and media businesses also

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hurts him.
Yes, I believe.

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So too.
A lot of Legacy Industries will

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continue to suffer through 2020,
but there will be new

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opportunities.
Our markets are created to so

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yeah.
Oh, yeah, newspaper Industries,

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they will suffer.
And then we've got any Kikkoman

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reports question once, and I'm
not even willing to guess.

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I'm too much of a Pollyanna.
I'm not sure that me coming

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Paris replies.
Real Talk.

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Economic downturn was inevitable
with artificial inflated

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numbers.
Plus brexit board covid-19 will

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make this much worse and longer
Julie replies to the same.

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I think we are in, for a long
haul.

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Economic recession growth or
recovery is likely to happen in

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fits and starts and will be
fragile.

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Not Rosie for us marketing,
folks.

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Daniel Vado applies the impact
of this, I think will be

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permanent.
A lot of companies will have to

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rethink how they hire, will,
they have physical offices,

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where they manufacture how B to
B cells in person or

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conferences.
This is what this, there is so

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much that can change about
trying to replace question one.

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Seen, as far as how long it can
namik impact will last.

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I don't even think we can
quantify that yet, until we know

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how long the virus threat itself
will last.

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And that seems to be a big
honor.

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And I'd guess at least two to
three years, but some Industries

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may never recover LTS replies.
I actually think many of the

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impacts will be persistent
remote.

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Working has taken a big step
forward travel, and travel will

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be less Etc.
Mope.

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Hoping the economic impact will
take will start to improve, but

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it will take a good year or so
to be fully back and talk about

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remote work.
Did you know actually that

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Twitter has decided to tell the
staff most of his stuff is what

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I heard that.
They can work from home remotely

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from moving forward.
I think that's literally like,

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indefinitely.
They've told them everybody can

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work from home.
Now.

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I'm thinking of her applying for
a job with Twitter and then

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we've got Julia voice replying
to question once and Global

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recession.
We're going to see less consumer

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spending weird stuff, coming out
of luxury and consolidation.

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And then yeah, really goes on to
question 2, saying, assuming we

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are in it for it at a minimum.
Um, lengthy economic volatility.

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What is your plan to manage that
in your practice or business?

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I mean, my pride, my, my answer
to this was, this was learn new

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things and pick up new skills
and kind of stuff, because when

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you learn new skills, and that
way we can offer more to the

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client and then going on to
question two.

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We've got Collins Lottery
answering soon.

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I'm looking.
So I'm looking at growth looking

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at going after client or big
Legacy agency with bloated fees,

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and a lack of Let's focus.
Now is a great time to move up.

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The ladder.
In terms of clients you service

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Robert Bridge replies online
marketing has always been very

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Dynamic, the people who change
and learn the fastest when

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Stakes are just raised with
covid.

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Cape learning, totally agree
with that coming.

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Harris were parts of question to
sewing work.

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Extra hard to keep our
established, clientele

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profitable and successful.
The more clients.

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We keep happy, the better.
This will be for all of us.

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Also asking them to reach out to
their eggs.

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Experienced business, friends,
if they need help or referrals

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that nobody replies.
We are trying to rethink how

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specialized our teams need to
be.

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Should we have PBC experts, or
should we train and learn to be

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generalists?
PPC was very easy to cut for

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some companies this time around
but you have deeper roots with

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clients and then Diana replies
question to same agility.

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The whole team needs to be quick
on their toes.

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That's Diana.
Even time to lie between replies

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questions.
Say one of the keys to

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longevity, I have found any way
is being flexible about selling

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what people want to buy my not
be your coffin right now, but

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you might have to shift or
survive shift to survive before

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we get back to being more
choosy.

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Sam.
They replace question.

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Once again, I think we're going.
We're looking at a global

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recession Regional depression,
hard to say on duration, by

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think.
We're looking at another 12 to

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15 months of four walls for Wall
Street recovery.

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Even with Main Street lagging
that I really don't think we've

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even we even through the worst
of it yet.

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Oh Lord.
I hope we are.

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He continues saying that there
are ton of variables at play by.

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Don't think you fundamentally
solve the economic crisis until

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you solve the Health crisis,
vaccine, extremely effective

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therapeutic, that's best case.
And that's another 10 to 15

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months before you can get these
to begin to reconfigure your

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overall economic engine.
We know retail isn't going to

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look the same.
We can be reasonably reasonably

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confident that that reassuring
will be a thing.

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And I'm pretty confident.
We're going to see a lot of

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disruption in impacted sectors.
Smart policy will be to spend

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like crazy now.
Yes, I tend to lean to a

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Keynesian to build scale,
high-tech manufacturer repair,

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replace failing infrastructure,
investing with training or job

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training, especially Healthcare,
but backstop intrapreneurs

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provide startup capital in key.
If he concludes in

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inflation-adjusted, interest
rates are - suspend domestically

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investor typically abroad.
Hello, Africa.

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Got to play lots of chess games
at once.

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If you want to come out of this
situation with an advantage, as

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a proper theory on that one.
I hope you cut all of that.

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And then I'll change the price
question to say, I think smaller

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agencies and Freelancers have a
big Advantage right now.

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Just serving our clients like,
we are an employee on there.

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Team versus acting like a big
agency to Gibson replies.

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In my opinion marketers will be
less affected the most.

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Some businesses will close
others will realize they need to

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set up.
They need to step up step up

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their marketing.
So I'm pretty relaxed, Julia

233
00:12:14,900 --> 00:12:18,600
voice replies saying, I'm doing
two, things, betting on my giant

234
00:12:18,600 --> 00:12:22,000
Corporation with strong
relationships, special rates are

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long-term clients.
This is no time to try something

236
00:12:24,900 --> 00:12:28,900
new a weirdo from a garage and
personally making sure my

237
00:12:28,900 --> 00:12:32,400
territory.
Kill skills are dated by be

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00:12:32,400 --> 00:12:35,100
ready to Pivot everyone.
So yeah, it's all about, yeah,

239
00:12:35,100 --> 00:12:38,100
those tertiary skills.
So in terms of PPC, what are the

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00:12:38,100 --> 00:12:41,400
things that support PPC?
And for me, it's SEO and social

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00:12:41,400 --> 00:12:44,800
media making sure my skills on
their own Point.

242
00:12:45,400 --> 00:12:48,400
Sam applies, question to say
Warren Buffett philosophy, time,

243
00:12:48,700 --> 00:12:51,600
be greedy.
When others are fearful and

244
00:12:51,600 --> 00:12:54,700
fearful, when others are greedy,
it's time to be aggressive.

245
00:12:54,800 --> 00:12:58,200
This is a weird recession in the
most in that most companies need

246
00:12:58,200 --> 00:13:01,700
more marketing Investments.
Help them move online.

247
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So lots of opportunities.
This is going to sound weird,

248
00:13:04,800 --> 00:13:07,600
but I'm actually optimistic
about growth possibilities for

249
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performance on growth marketers
during these times.

250
00:13:11,200 --> 00:13:13,100
Lots of old-school Legacy
marketers.

251
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Plated agencies are going to get
crushed but that was overdue

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00:13:17,000 --> 00:13:21,300
become anti fragile or die, or
yeah, it's become flexible or

253
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die.
In, some big agencies are not

254
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good with flexible at all.
And then you have got kind of

255
00:13:27,700 --> 00:13:29,800
kerosene.
This is them, the best strategy.

256
00:13:29,900 --> 00:13:33,700
Advice for those PPC folk who
don't have a lot of established

257
00:13:33,700 --> 00:13:36,600
businesses as clients or don't
have long-term relationships

258
00:13:36,600 --> 00:13:39,600
with them businesses who have
been around a long time, know

259
00:13:39,600 --> 00:13:43,600
how to wear these down, storms
this downturns, and that's when

260
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replying to call insane.
So I'm looking at growth looking

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00:13:46,700 --> 00:13:50,800
at going after clients of big
Legacy, agencies would bloated

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fee.
So yeah, they both those clients

263
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that had died that are very
those agencies have been very

264
00:13:56,400 --> 00:14:01,300
expensive with their fees could
lose out very much so, Now and

265
00:14:01,300 --> 00:14:03,600
then yeah, Judy goes on to
question three saying, will you

266
00:14:03,600 --> 00:14:06,800
be shifting your offerings
adding or learning new skills or

267
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Services Etc.
As a result of the current

268
00:14:09,400 --> 00:14:11,900
situation again.
And yeah, going back to the

269
00:14:11,908 --> 00:14:14,100
question.
Whilst question to it's all

270
00:14:14,100 --> 00:14:17,300
about learning new skills and I
have learnt, I have gone through

271
00:14:17,300 --> 00:14:20,900
the most Academy SEO course, so
guys, if you want to learn, if

272
00:14:20,900 --> 00:14:24,500
you don't even need SEO, help I
can help you with that as well.

273
00:14:26,300 --> 00:14:28,900
And yeah, Julia voice replies.
Question 3 saying, yes, but

274
00:14:28,900 --> 00:14:31,100
carefully right now.
It's about listening learning

275
00:14:31,400 --> 00:14:33,600
leaning into what kinds actually
need.

276
00:14:33,600 --> 00:14:38,000
No need to charge madly off in
all directions to give some

277
00:14:38,000 --> 00:14:38,700
replies.
Yes.

278
00:14:38,700 --> 00:14:42,000
I've already raised my prices.
Okay, Rothschild.

279
00:14:42,000 --> 00:14:45,100
The replies was already working
on becoming more well-rounded

280
00:14:45,100 --> 00:14:47,800
with video and audio.
This is just making me want to

281
00:14:47,800 --> 00:14:50,900
learn more quickly.
And then we've got Daniel body

282
00:14:50,900 --> 00:14:53,200
replying to question 3.
Saying, I think we're moving

283
00:14:53,200 --> 00:14:57,500
into removing barriers between
PPC, SEO, cro analytics and

284
00:14:57,500 --> 00:15:01,200
social we are used to sell.
Selling different one

285
00:15:01,200 --> 00:15:04,000
separately, but I think it's
time for us to have a more

286
00:15:04,000 --> 00:15:07,700
solidified approach.
Julie between replies question.

287
00:15:07,700 --> 00:15:11,200
3 cm strengthening the depth of
my skills on the circled

288
00:15:11,200 --> 00:15:13,500
alternative platforms that Cora
LinkedIn.

289
00:15:13,500 --> 00:15:17,400
Twitter Etc.
Also reading a lot and listening

290
00:15:17,400 --> 00:15:19,800
when I have the opportunity.
So I can gauge.

291
00:15:19,800 --> 00:15:24,000
What is keeping people up at
night and offer Solutions.

292
00:15:24,600 --> 00:15:26,800
And then yeah, Diana it from sem
Rush goes.

293
00:15:26,800 --> 00:15:31,100
I'm absolutely flexibility leads
to being a true partner for your

294
00:15:31,100 --> 00:15:34,500
customer client or audience.
And that relationship is, what

295
00:15:34,500 --> 00:15:37,600
will hold steady during trying
times.

296
00:15:38,600 --> 00:15:40,600
And then you have got John
Keegan reply to question 3.

297
00:15:40,600 --> 00:15:43,800
Seeing not shifting so much as
showing the value of online

298
00:15:43,800 --> 00:15:46,500
efficiency versus my traditional
counterparts.

299
00:15:47,300 --> 00:15:50,500
We've got Comic character reply.
We are always adding new skills,

300
00:15:50,500 --> 00:15:53,400
but have found specializing in
our expertise and doing the

301
00:15:53,408 --> 00:15:55,700
best.
At what we do is better than

302
00:15:55,700 --> 00:15:57,900
constantly chasing new types of
business.

303
00:15:57,900 --> 00:16:01,600
In fact, reduced our offerings.
In the last recession.

304
00:16:01,600 --> 00:16:05,000
Interesting, I'll Chase replies
getting tough question because

305
00:16:05,000 --> 00:16:06,300
it really depends.
Currently.

306
00:16:06,300 --> 00:16:10,300
I am still able to focus on PPC,
specifically, if I needed, to

307
00:16:10,300 --> 00:16:13,900
shift gears because the market
demanded it, I absolutely would

308
00:16:14,200 --> 00:16:16,800
Robert Brady replies.
Going still working on, keeping

309
00:16:16,800 --> 00:16:20,000
my clients happy and that always
involves learning new platform

310
00:16:20,000 --> 00:16:22,100
skills.
Tactics to keep the results

311
00:16:22,100 --> 00:16:24,500
positive.
Everyone is just a lot more

312
00:16:24,500 --> 00:16:29,100
stress in general right now.
So now Julie gives us question

313
00:16:29,100 --> 00:16:31,200
for saying hi.
How do you think the lasting

314
00:16:31,200 --> 00:16:35,700
economic impact will affect the
agency in house, pendulum swing?

315
00:16:36,100 --> 00:16:38,300
And then for that one?
We got Julia voice replies in.

316
00:16:38,300 --> 00:16:40,700
Okay.
I have absolutely no idea but

317
00:16:40,700 --> 00:16:44,400
just for salary versus fees have
never made total sense to me.

318
00:16:44,400 --> 00:16:47,600
And it's going to be about
appetite for in-house resources

319
00:16:47,900 --> 00:16:52,000
versus running.
Lean cannot predict the replies.

320
00:16:52,000 --> 00:16:54,300
I think.
It will keep helped swing back

321
00:16:54,300 --> 00:16:57,400
towards outside health,
consultants and small agencies.

322
00:16:57,400 --> 00:16:59,700
Yes.
We are priests.

323
00:16:59,900 --> 00:17:03,200
You does low risk because we are
on contract, which can be

324
00:17:03,200 --> 00:17:07,500
terminated and not an employee
plus, no benefits to pay Etc.

325
00:17:07,700 --> 00:17:10,099
It was his replies.
I kind of alluded to it, but

326
00:17:10,099 --> 00:17:13,599
small agencies and Freelancers
are less expensive than both.

327
00:17:13,599 --> 00:17:16,200
Big agencies and full-time
employees.

328
00:17:16,200 --> 00:17:19,300
Do you guys hear that?
I am more affordable than your

329
00:17:19,300 --> 00:17:23,599
full-time employees.
So yes, contact me for your paid

330
00:17:23,599 --> 00:17:26,599
search Services.
He continues if Done Right

331
00:17:26,599 --> 00:17:29,700
companies can spend more on
Earth Plus have less.

332
00:17:29,800 --> 00:17:34,300
Answers if expenses equals to
great opportunity for smaller

333
00:17:34,300 --> 00:17:38,200
agencies and Freelancers.
And he continues those big

334
00:17:38,200 --> 00:17:41,800
office spaces in the big cities
come with a hefty price tags and

335
00:17:41,800 --> 00:17:45,900
an agency's expenses have to
reflect in their buildings and

336
00:17:45,900 --> 00:17:49,000
Julia's continues for good ones.
Exactly.

337
00:17:50,400 --> 00:17:53,200
Colin, Slattery replies.
I'm with Julia voice on this one

338
00:17:53,200 --> 00:17:54,900
in that.
I have no idea.

339
00:17:54,900 --> 00:17:57,000
I get the benefits and drawbacks
for each.

340
00:17:57,200 --> 00:17:59,700
So it's hard to say which way
companies will go.

341
00:17:59,900 --> 00:18:03,300
I think companies always think
in housing would be cheaper, but

342
00:18:03,300 --> 00:18:07,700
it's generalist versus
fractional, access access to

343
00:18:07,700 --> 00:18:10,500
Specialists.
And yeah, and to like the skills

344
00:18:10,500 --> 00:18:14,300
and the benefits, and the
contacts that, you know, that

345
00:18:14,300 --> 00:18:17,700
agencies, May agencies may have
Robert Brady replies to

346
00:18:17,708 --> 00:18:19,300
question.
Force him on one hand.

347
00:18:19,300 --> 00:18:22,000
There are lots of people
unemployed to hiring and house

348
00:18:22,200 --> 00:18:24,900
could become more affordable.
On the other hand, many

349
00:18:24,900 --> 00:18:28,300
businesses will be hesitant to
add full-time employees.

350
00:18:28,300 --> 00:18:32,400
I agree with earlier.
It's that Freelancers or

351
00:18:32,400 --> 00:18:34,600
Consultants have an opportunity
here.

352
00:18:35,000 --> 00:18:37,500
Don't kick in reply to that and
I think more operations will

353
00:18:37,500 --> 00:18:41,300
begin to rethink the need for
physical office spaces or

354
00:18:41,300 --> 00:18:45,200
operations, Diana from SM.
Rush goes could depend on a

355
00:18:45,200 --> 00:18:49,200
company's changing need, there's
opportunity for all image, just

356
00:18:49,200 --> 00:18:51,900
shift some save.
Give some replies question.

357
00:18:51,900 --> 00:18:54,000
Forcing confession.
I've never understood what

358
00:18:54,000 --> 00:18:57,600
in-house people do all day.
Even when you've got multiple

359
00:18:57,600 --> 00:19:01,000
seven-figure budgets.
How many Can you really spend on

360
00:19:01,000 --> 00:19:05,300
one account every day without
ever without over optimizing it?

361
00:19:05,400 --> 00:19:08,500
Yeah, it can be hard to actually
know what that's about.

362
00:19:08,500 --> 00:19:10,900
And when I was actually in
house, it was more about, not

363
00:19:10,900 --> 00:19:13,400
just dealing with PPC.
But also looking after, all of

364
00:19:13,400 --> 00:19:18,600
paid media, to display mobile
app, advertising social media,

365
00:19:19,300 --> 00:19:21,000
and just managing the
performance of that, and

366
00:19:21,000 --> 00:19:23,300
managing the agencies, working
on it.

367
00:19:23,300 --> 00:19:29,000
And I feel really that how
in-house, yes, everything works.

368
00:19:30,000 --> 00:19:33,400
Robert, Brady replies, politics,
meetings, Etc, are huge time,

369
00:19:33,400 --> 00:19:36,100
sucking vampires and Julie
advice continues.

370
00:19:36,100 --> 00:19:39,400
And we're all just spent two
months proving that commute is

371
00:19:39,400 --> 00:19:43,100
an expense money environment,
mental health that many of us

372
00:19:43,100 --> 00:19:48,900
don't need LGH replies, hashtag
truth right under them.

373
00:19:48,900 --> 00:19:51,400
Replace question, 14.
I think agencies will start to

374
00:19:51,400 --> 00:19:55,300
set the trends or best practices
and slowly larger brands that

375
00:19:55,300 --> 00:19:58,300
are more Forward Thinking and
how the money will start to

376
00:19:58,300 --> 00:20:01,400
emulate them a big way.
In content or inbound marketing

377
00:20:01,400 --> 00:20:07,400
blew up beginning around 08 2010
was because it's cheaper to

378
00:20:07,400 --> 00:20:09,300
start.
That's interesting.

379
00:20:09,500 --> 00:20:11,400
Coming covers replies quite
question.

380
00:20:11,400 --> 00:20:13,400
The big agencies aren't going
anywhere.

381
00:20:13,400 --> 00:20:16,900
Although they may contract or
expand, there will be a ton of

382
00:20:16,900 --> 00:20:21,000
newbies freelancing in.
If 2008 is any indicator.

383
00:20:21,000 --> 00:20:24,000
Yes, my freelancing days are not
over yet.

384
00:20:24,300 --> 00:20:27,800
So I think that's an indicator
that in-house contracted my gut

385
00:20:27,800 --> 00:20:32,100
says reductions as Open.
He's get Nina than your body

386
00:20:32,100 --> 00:20:34,800
replies.
I think swings more towards

387
00:20:34,800 --> 00:20:37,900
in-house depends on spends with
a salary.

388
00:20:38,100 --> 00:20:40,200
It also depends how stable and
account is.

389
00:20:40,200 --> 00:20:43,100
Unfortunately, when you've had
an account running for a while,

390
00:20:43,100 --> 00:20:46,100
you get to such a good point,
that even if no one touches it,

391
00:20:46,400 --> 00:20:49,300
it will be okay, not great.
But okay.

392
00:20:49,300 --> 00:20:53,000
So yeah, but people are killing
hoping for great in the opinion

393
00:20:53,400 --> 00:20:54,900
to give some advice question,
forcing.

394
00:20:54,900 --> 00:20:57,000
Ultimately.
I'm not sure it's going to make

395
00:20:57,400 --> 00:21:00,300
much difference, long term if
you need it, and in her Person.

396
00:21:00,300 --> 00:21:03,700
Wouldn't you still need an
in-house person even if their

397
00:21:03,700 --> 00:21:06,300
remotes?
Yes, and how a person who's

398
00:21:06,300 --> 00:21:11,500
managing the agency?
And so yeah, we got Judy, we're

399
00:21:11,500 --> 00:21:14,400
going on to question, five cent.
Do you think clients will want

400
00:21:14,400 --> 00:21:17,400
to have more of a One-Stop shop
experience?

401
00:21:17,400 --> 00:21:19,300
For all things digital for a
while?

402
00:21:19,300 --> 00:21:23,700
For good is being specialized in
PPC, a viable, business model

403
00:21:23,900 --> 00:21:28,400
going forward, at least in the
short term and yeah, my reply to

404
00:21:28,400 --> 00:21:29,600
that was.
Yeah, very much.

405
00:21:29,700 --> 00:21:32,000
So that I do think, yes.
Definitely.

406
00:21:32,000 --> 00:21:35,400
That clients are going to start
to get more towards agencies,

407
00:21:35,400 --> 00:21:38,400
that can offer them more than
just paid search and you know

408
00:21:38,400 --> 00:21:41,800
where they can, they know what
other parts of what their

409
00:21:41,800 --> 00:21:44,500
business is doing.
And you know, trying to be more

410
00:21:44,500 --> 00:21:46,500
involved, what the agencies are
doing?

411
00:21:47,500 --> 00:21:49,500
Or at least be able to speak the
lingo.

412
00:21:49,500 --> 00:21:53,400
So you need to just be able to
know what the what you can

413
00:21:53,400 --> 00:21:57,200
provide for the other, like the
other departments or the other

414
00:21:57,200 --> 00:21:59,500
social media channels for the
other channels.

415
00:21:59,500 --> 00:22:02,000
Whether Social media SEO email
Etc.

416
00:22:02,000 --> 00:22:05,700
And so yeah, I just continue
seeing convincing a client to

417
00:22:05,700 --> 00:22:09,200
spend more is going to need to
be more than it will work for

418
00:22:09,200 --> 00:22:12,700
PPC argument.
And then yeah, we've got some

419
00:22:12,700 --> 00:22:14,800
other answers from calling
Slattery going.

420
00:22:14,800 --> 00:22:17,400
So I'm a firm believer in
specialization to a degree.

421
00:22:17,400 --> 00:22:21,400
I get the One Stop Shop desire
and have previously been a full

422
00:22:21,400 --> 00:22:24,600
service agency, but I think
keeping things pretty tight is

423
00:22:24,600 --> 00:22:26,700
better.
Can charge more for services.

424
00:22:26,700 --> 00:22:33,100
Get more referrals, Etc.
Don't get It too wide and then

425
00:22:33,100 --> 00:22:35,700
we've got Steve Gibson, would
like to question five seen when

426
00:22:35,700 --> 00:22:37,800
Google brought in Panda,
penguin.

427
00:22:37,800 --> 00:22:41,800
Lots of SEO started.
Pretending the knew how to do

428
00:22:41,800 --> 00:22:45,400
PPC and yes, I actually know
what Panda.

429
00:22:45,400 --> 00:22:48,400
Penguin updates actually mean.
Now they're doing the SEO

430
00:22:48,400 --> 00:22:51,200
training and that's pretty much
the new updates, especially

431
00:22:51,200 --> 00:22:53,100
penguin.
I know, I don't dated upon

432
00:22:53,100 --> 00:22:55,100
didn't get covered in the
training, I did.

433
00:22:55,700 --> 00:22:59,200
Well, yeah, penguin is basically
the new of this actually made.

434
00:22:59,200 --> 00:23:02,500
Sure that People stopped doing
black hat SEO.

435
00:23:02,500 --> 00:23:05,800
Like, link stuffing and buying
links to actually get off, SEO

436
00:23:05,800 --> 00:23:10,200
ranker, and wanted links to be
generated in a more.

437
00:23:11,200 --> 00:23:13,100
Yeah owned.
Kind of means.

438
00:23:13,100 --> 00:23:17,000
While you actually have created
good content, instead of just

439
00:23:17,000 --> 00:23:19,800
you're asking another
administrator to put their link

440
00:23:20,100 --> 00:23:24,500
on their website, your link on
their website for a price then

441
00:23:24,500 --> 00:23:27,700
going on.
So, yeah, when Google brought in

442
00:23:27,700 --> 00:23:30,500
Panda, penguin, lots of SEO
starter, Pretending they knew

443
00:23:30,500 --> 00:23:32,600
how to do PPC, and that's from
Steve Gibson.

444
00:23:32,600 --> 00:23:35,100
They didn't.
And we soon found out specialist

445
00:23:35,100 --> 00:23:38,400
who Rebrand themselves as
generalists are in my opinion,

446
00:23:38,400 --> 00:23:41,200
headed for trouble.
So it's not about yeah.

447
00:23:41,200 --> 00:23:44,200
Going through a whole, you know,
swinging on the pendulum of.

448
00:23:44,400 --> 00:23:46,500
Oh, yeah.
I know everything about all of

449
00:23:46,500 --> 00:23:47,900
digital.
No, it's about.

450
00:23:47,900 --> 00:23:50,200
So say, my specialist is paid
search.

451
00:23:50,200 --> 00:23:55,100
I've recently learned about, for
example, my in my case, SEO.

452
00:23:55,400 --> 00:23:57,800
So this is why I can talk to you
about.

453
00:23:57,800 --> 00:24:00,500
Yeah, penguin update.
This is why I can't The about,

454
00:24:00,600 --> 00:24:03,400
you know, keyword research.
This is what I can talk to you

455
00:24:03,600 --> 00:24:08,400
about, you know, backlinks and,
you know, building content and

456
00:24:08,400 --> 00:24:10,500
Etc.
Being able to talk the lingo,

457
00:24:12,100 --> 00:24:15,300
Robert Brady, then goes on to
question, five Saying answers

458
00:24:15,300 --> 00:24:17,700
question, five saying everyone
loves the One-Stop shop idea,

459
00:24:17,700 --> 00:24:20,600
but in practice most shops have
strengths and weaknesses.

460
00:24:20,600 --> 00:24:24,400
So, yeah, my plan will still be
PVC, will be able to give you an

461
00:24:24,400 --> 00:24:28,300
offering of SEO, but in practice
mode shows her strengths and

462
00:24:28,300 --> 00:24:31,900
weaknesses and if you can Get an
expert in one area instead of

463
00:24:31,900 --> 00:24:35,100
week agency and it usually
overcomes, the increased

464
00:24:35,100 --> 00:24:38,800
management cost LTS replies.
I just turned down work this

465
00:24:38,800 --> 00:24:41,900
past week, from a client who
wanted me to do everything from

466
00:24:42,200 --> 00:24:45,600
product photography, web manager
and PPC, social excetera.

467
00:24:45,600 --> 00:24:49,300
Some do you want this?
But most appreciate expertise

468
00:24:49,300 --> 00:24:52,900
versus broad capabilities,
Julie, bikini replies, question,

469
00:24:52,900 --> 00:24:55,100
510.
I think now is a great time to

470
00:24:55,100 --> 00:24:57,800
create or strengthen
relationships with people who do

471
00:24:57,800 --> 00:25:01,800
related digital things like CEO
or reputation management Etc.

472
00:25:01,800 --> 00:25:05,200
When times are tight.
I don't like to send clients or

473
00:25:05,200 --> 00:25:09,600
potential clients to find
someone else who might page PPC

474
00:25:09,600 --> 00:25:12,300
coming cars replies to question
five.

475
00:25:12,300 --> 00:25:15,400
And he actually does a reply to
Colin Slattery.

476
00:25:15,400 --> 00:25:18,200
We're calling had said syme,
firm believer and firm believer

477
00:25:18,200 --> 00:25:19,600
in specialization to a good
degree.

478
00:25:19,600 --> 00:25:23,300
I get the One Stop Shop desire
and have previously been a full

479
00:25:23,300 --> 00:25:26,900
service agency, but I think
keeping things pretty tight is

480
00:25:26,900 --> 00:25:29,900
better and she goes say, monster
companies that invest in in

481
00:25:29,900 --> 00:25:32,900
marketing, don't generally need
a One-Stop.

482
00:25:33,000 --> 00:25:35,900
It's the smaller businesses that
fall for that because of their

483
00:25:35,900 --> 00:25:40,500
bandwidth to deal with details
and in reply to question five,

484
00:25:40,500 --> 00:25:43,800
John Keegan goes, maybe not
fully, a One-Stop shop, but one

485
00:25:43,800 --> 00:25:48,000
needs to think paid social paid
search basic analytics, and

486
00:25:48,000 --> 00:25:51,600
probably SEO needs to be bundled
into offering to be able to

487
00:25:51,600 --> 00:25:54,700
survive.
So my next stop is basic

488
00:25:54,700 --> 00:25:57,900
analytics.
So anyway, Daniel body replies

489
00:25:57,900 --> 00:25:59,500
to question 6.
Saying, I'm glad you did.

490
00:25:59,800 --> 00:26:02,800
And feisty, I think the answer
is yes, the industry has become

491
00:26:02,800 --> 00:26:06,500
too fragmented and now series
have to deal with so many

492
00:26:06,500 --> 00:26:11,300
vendors to manage that they
probably hate to do manage what

493
00:26:11,300 --> 00:26:13,900
they probably hate to do.
I believe in specialization of

494
00:26:13,900 --> 00:26:17,700
advanced individuals, but I also
believe you need a wide base

495
00:26:17,800 --> 00:26:22,000
knowledge, that Lambert be
replies being in the middle

496
00:26:22,200 --> 00:26:25,200
probably won't help Kurt Angle
replies.

497
00:26:25,200 --> 00:26:27,800
You can always align yourself
with others who perform other

498
00:26:27,800 --> 00:26:29,500
services sort of like a
One-Stop.

499
00:26:29,600 --> 00:26:34,200
Stop, but most centered on being
a resource for All Digital, for

500
00:26:34,200 --> 00:26:37,200
a client.
That sounds, very nice.

501
00:26:37,200 --> 00:26:40,000
Considering its kind of thing
that a lot start doing right,

502
00:26:40,000 --> 00:26:43,100
time to replace question 5 Cent
In the short term to 24 months,

503
00:26:43,100 --> 00:26:46,100
PPC and all digital marketing
will slow down.

504
00:26:46,100 --> 00:26:50,600
But after that, there will be an
uptick taking the industry up to

505
00:26:50,600 --> 00:26:55,000
and Beyond pre-curved levels.
CPC is down almost universally

506
00:26:55,000 --> 00:26:58,400
across platforms.
The smart business, owners will

507
00:26:58,400 --> 00:27:02,400
see the opportunity.
Tea and reply to question five.

508
00:27:02,400 --> 00:27:04,400
We've got attribute.
We've got and roommate.

509
00:27:04,400 --> 00:27:06,300
Garry saying, attribution is the
answer.

510
00:27:06,300 --> 00:27:08,200
Best-in-class is what people
want.

511
00:27:08,200 --> 00:27:11,100
But the entire customer user
Journey needs stitching

512
00:27:11,100 --> 00:27:13,400
together.
Looking at what channel and what

513
00:27:13,400 --> 00:27:16,200
at one channel in isolation
limits, growth.

514
00:27:16,200 --> 00:27:19,600
Potential opportunities stops
combos clients need to see

515
00:27:19,600 --> 00:27:22,200
holistic view or they will lose
market.

516
00:27:22,200 --> 00:27:23,800
Share.
He continues.

517
00:27:23,800 --> 00:27:27,000
I don't like using the word
holistic, but my word range is

518
00:27:27,000 --> 00:27:29,500
limited by being Irish and
typically same.

519
00:27:29,900 --> 00:27:33,000
It will be grand, no matter the
subject.

520
00:27:33,600 --> 00:27:35,100
And then going on to question
six.

521
00:27:35,100 --> 00:27:38,900
We've got Julie, asking are you
or will you be doing anything

522
00:27:38,900 --> 00:27:41,000
differently to find and sign new
clients?

523
00:27:41,500 --> 00:27:45,000
If a recession lingers?
Yes, I need great ideas for this

524
00:27:45,000 --> 00:27:47,100
one.
Colin Slattery replies to our

525
00:27:47,100 --> 00:27:50,200
redoubled, my focus on, creating
good content and building the

526
00:27:50,200 --> 00:27:53,200
inbound resources, plus
improving systems.

527
00:27:53,200 --> 00:27:55,400
Generally.
The agency hasn't really been

528
00:27:55,700 --> 00:27:59,300
prepared for a large influx of
clients before and that is

529
00:27:59,300 --> 00:28:02,000
something.
I'm fixing plus more referral

530
00:28:02,800 --> 00:28:06,900
Partnerships occurred.
Kurt Angle, replace question 16.

531
00:28:06,900 --> 00:28:10,500
I think this correlates to the
earlier question, 5 of being

532
00:28:10,500 --> 00:28:13,600
more of the resource for
potential clients.

533
00:28:13,600 --> 00:28:16,700
A lot of Frameworks for how they
conduct business has changed

534
00:28:16,700 --> 00:28:19,600
sometimes.
Dramatically willing to be more

535
00:28:19,600 --> 00:28:23,400
advisory on how to deal with new
environment, especially in the

536
00:28:23,400 --> 00:28:25,700
beginning.
Julie, between replies question

537
00:28:25,700 --> 00:28:28,600
6 going, you have to be more
creative and looking for new

538
00:28:28,600 --> 00:28:31,000
business.
These figure out where the need

539
00:28:31,000 --> 00:28:34,000
is and try to push yourself in
its path.

540
00:28:34,200 --> 00:28:37,600
Also be prepared for contacts,
to take longer, to get signed up

541
00:28:37,600 --> 00:28:41,700
for proposals to seem to die
only to come back months later.

542
00:28:42,000 --> 00:28:47,000
Yeah, so don't lose track.
But yeah, don't don't pester but

543
00:28:47,000 --> 00:28:48,900
don't make don't be
disappointed.

544
00:28:48,900 --> 00:28:51,400
That things have definitely gone
quite a dead.

545
00:28:51,400 --> 00:28:53,400
I've got a client.
I'm not that it's a little bit

546
00:28:53,400 --> 00:28:55,000
quiet at the moment, but I am
hopeful that.

547
00:28:55,000 --> 00:28:57,400
They'll come back.
I'll Chase replies, question,

548
00:28:57,400 --> 00:29:00,100
sixth grade going.
I work with some Seized in a

549
00:29:00,100 --> 00:29:01,600
freelance capacity.
Currently.

550
00:29:01,600 --> 00:29:04,900
Okay with workload.
But if I needed more hours, this

551
00:29:04,900 --> 00:29:06,700
is an area where I see more
agencies.

552
00:29:06,700 --> 00:29:10,300
Take advantage of they can have
a freelancer who that who they

553
00:29:10,300 --> 00:29:13,800
can add or subtract work as
necessary for successful time

554
00:29:13,900 --> 00:29:16,600
costs.
And then yeah, we've got teams

555
00:29:16,600 --> 00:29:18,500
to Gibson replies question, 6
going.

556
00:29:18,500 --> 00:29:21,400
I finally put out my book on
PPC, though.

557
00:29:21,400 --> 00:29:23,800
That was finished, before the
lockdown started.

558
00:29:23,800 --> 00:29:26,800
Apart from that.
I'm doing more prospecting when

559
00:29:26,800 --> 00:29:30,800
I can be bothered.
And then we watch, um, Judy.

560
00:29:30,800 --> 00:29:33,700
Giving us our last question of
the day saying, aside from the

561
00:29:33,700 --> 00:29:36,300
economic aspects.
How else does the spec does the

562
00:29:36,300 --> 00:29:39,200
pandemic impact?
Where you'd otherwise do when

563
00:29:39,200 --> 00:29:43,900
facing rough economic situation
conditions, even and situations?

564
00:29:44,500 --> 00:29:47,300
And my answer was definitely,
the people going to conferences

565
00:29:47,300 --> 00:29:50,300
meeting up with past colleagues.
Clear?

566
00:29:50,300 --> 00:29:53,100
Because I've yeah, some of my
thoughts colleagues have made

567
00:29:53,100 --> 00:29:55,400
some great friendships with and
great collaborations with.

568
00:29:55,400 --> 00:29:58,500
And they have just been really
inspiring me across the months

569
00:29:58,500 --> 00:30:01,400
and years.
Yeah, I'm just saying zoom and

570
00:30:01,400 --> 00:30:04,400
phone calls or hangouts.
Just not really the same.

571
00:30:05,300 --> 00:30:06,500
Yeah.
So, yeah, just all the

572
00:30:06,500 --> 00:30:08,800
networking events and being able
to chat to people, and I

573
00:30:08,800 --> 00:30:12,300
actually started a woman in
digital Meetup Group where we

574
00:30:12,300 --> 00:30:17,400
actually started started out as
a slack event inspired by not

575
00:30:17,400 --> 00:30:20,800
any Bishop.
Not Amanda one of the ladies on

576
00:30:21,100 --> 00:30:24,800
the PVC chat crew who it was
amazing that started that in

577
00:30:24,800 --> 00:30:27,000
America and I was like, oh, can
I start doing the UK?

578
00:30:27,000 --> 00:30:28,700
And she was like, yeah, sure.
Of course.

579
00:30:29,300 --> 00:30:32,300
Got some group of amazing.
A ladies where we just share a

580
00:30:32,300 --> 00:30:36,800
chat about our ideas, our
skills, and it's all about, you

581
00:30:36,800 --> 00:30:41,600
know, skill learning and sharing
and yeah, and we got some

582
00:30:41,600 --> 00:30:44,700
immediate amazing lady there who
like share their ideas and

583
00:30:44,700 --> 00:30:48,400
actually led to some of the
talks as well as themselves.

584
00:30:48,900 --> 00:30:51,300
And yeah, it's just hard to get
doing that right right.

585
00:30:51,300 --> 00:30:52,900
Now.
I know we could do an online

586
00:30:52,900 --> 00:30:55,800
Channel, but I feel it's very
saturated.

587
00:30:55,800 --> 00:30:57,700
If you don't have amazing
content and people who are

588
00:30:57,700 --> 00:31:00,800
willing to talk through it.
Is really hard to push that

589
00:31:00,800 --> 00:31:03,100
ahead.
So kind of struggling with that.

590
00:31:03,100 --> 00:31:07,200
I'm very a bit disheartened by
that and then we've got L Chase

591
00:31:07,200 --> 00:31:11,100
replying to a question, 70s.
Saying there are no imperson

592
00:31:11,100 --> 00:31:13,700
brainstorming sessions on
science that we would sometimes

593
00:31:13,700 --> 00:31:16,500
have, we can still do them
virtually where there's

594
00:31:16,500 --> 00:31:19,600
something about being in a group
together thinking of new ideas

595
00:31:19,600 --> 00:31:23,000
strategy for growth.
Yeah, very similar has hair as

596
00:31:23,000 --> 00:31:24,800
well.
Colin Slattery replies.

597
00:31:24,800 --> 00:31:27,700
It it has massively impacted it
to be honest.

598
00:31:27,700 --> 00:31:30,900
I'm extremely extroverted.
Seated and the extreme lack of

599
00:31:30,900 --> 00:31:33,900
socializing has been brutal.
My favorite event of the year,

600
00:31:33,900 --> 00:31:37,600
is our annual summer kickoff
barbecue, where we have 60 to

601
00:31:37,600 --> 00:31:41,900
100 people, and that would
happen this year of Julia voice

602
00:31:41,900 --> 00:31:45,000
replies presentations.
I really miss speaking publicly

603
00:31:45,300 --> 00:31:48,600
meeting clients in person and
connecting with vendors Partners

604
00:31:48,600 --> 00:31:50,700
in the same room.
You're doing good work

605
00:31:50,700 --> 00:31:53,700
virtually, but I do miss it
coming.

606
00:31:53,700 --> 00:31:56,600
Harris, replace question 7
saying, well, normally I go out

607
00:31:56,600 --> 00:31:59,200
and make and strengthen existing
relationships.

608
00:31:59,400 --> 00:32:01,600
Person is obviously isn't
happening.

609
00:32:01,600 --> 00:32:05,400
Anytime soon on the plus side.
No one else is going to be

610
00:32:05,400 --> 00:32:08,700
trying to sweet-talk my clients
in person either.

611
00:32:08,700 --> 00:32:11,900
So yeah, what you're doing your
competitors are not doing that

612
00:32:11,900 --> 00:32:15,600
either to leave but he replies.
I miss in-person networking and

613
00:32:15,600 --> 00:32:18,000
presented at conferences
relationships.

614
00:32:18,000 --> 00:32:20,600
Have proved so important for me.
In this industry.

615
00:32:20,600 --> 00:32:23,800
I miss opportunities to
strengthen them and Forge new

616
00:32:23,800 --> 00:32:27,000
ones in person.
Yeah, it's just means that

617
00:32:27,000 --> 00:32:29,200
there's a lot of hard work
that's going to be needed.

618
00:32:29,300 --> 00:32:33,800
Do the known in person ones?
But yeah, I didn't nice a really

619
00:32:33,800 --> 00:32:36,600
good answer that today has
cropped up here because Andrew

620
00:32:36,600 --> 00:32:42,200
McGary is not putting his
answers like A1 A2, or 86

621
00:32:42,800 --> 00:32:45,700
against his answers.
He replaced his question, 16.

622
00:32:45,700 --> 00:32:48,900
The increase in webinars on
Virtual events is fantastic.

623
00:32:49,100 --> 00:32:52,000
For those of us who don't live
in major cities, New York City

624
00:32:52,000 --> 00:32:54,500
London, Etc.
Content is going to get more

625
00:32:54,500 --> 00:32:57,800
Hands-On oriented and that is a
good thing for interest.

626
00:32:57,800 --> 00:33:01,800
Credit checking client.
Needs might Do no harm either

627
00:33:02,500 --> 00:33:05,000
and yeah, Julie replies.
Prepayment prepayment for

628
00:33:05,000 --> 00:33:06,900
first-time client is a good
idea.

629
00:33:07,100 --> 00:33:09,000
Having mechanisms in place to
accept.

630
00:33:09,000 --> 00:33:13,400
Electronic payments is smart now
too if you don't already and you

631
00:33:13,400 --> 00:33:16,300
live voice replies, this is very
this is a very good point if you

632
00:33:16,300 --> 00:33:19,400
currently pay and build your
clients, media blitz fees, you

633
00:33:19,400 --> 00:33:23,600
may want to move to prepay and
replies now would not be the

634
00:33:23,600 --> 00:33:27,400
time to pay clients media.
There are NFL teams in financial

635
00:33:27,400 --> 00:33:31,600
trouble, due to the panda.
Chemically let alone smes

636
00:33:31,800 --> 00:33:33,700
really.
There's guys that get paid

637
00:33:33,700 --> 00:33:38,000
Millions a week and I'm yeah.
Given our last answer for this

638
00:33:38,000 --> 00:33:39,700
chat.
We've got some replying to

639
00:33:39,700 --> 00:33:42,900
question 17.
It does put a major damper on

640
00:33:42,900 --> 00:33:45,700
conference season.
So, I'm now looking, I'm now

641
00:33:45,700 --> 00:33:50,000
doing more webinars plus looking
for some virtual conferences,

642
00:33:50,000 --> 00:33:53,100
hit me up.
If you know of any that are

643
00:33:53,100 --> 00:33:55,500
looking.
So yeah, that's definitely one

644
00:33:55,500 --> 00:33:56,600
for all of us.
I do.

645
00:33:56,700 --> 00:33:59,200
Yeah, definitely willing to
speak at a normal life.

646
00:33:59,400 --> 00:34:04,000
Conference or webinar, if anyone
is looking with my first time.

647
00:34:04,000 --> 00:34:06,500
So I hope you don't judge me for
that.

648
00:34:07,700 --> 00:34:11,100
So yeah, Jimmy goes well.
It's 11 o'clock is here already

649
00:34:11,100 --> 00:34:13,300
and I would have been 6 p.m.
GMT or time.

650
00:34:13,300 --> 00:34:15,100
Thank you all for a great chat
today.

651
00:34:15,900 --> 00:34:19,699
Julie will be hosting next week.
But we have guests for about

652
00:34:20,000 --> 00:34:25,300
from Carrie Cory, Hank and April
Dunford, who be hosting a very

653
00:34:25,300 --> 00:34:27,900
soon.
Talking about you to believe and

654
00:34:28,199 --> 00:34:31,100
another topic yet.
Or a hag is our YouTube expert

655
00:34:31,400 --> 00:34:34,400
on here.
So yeah, my then I thank her

656
00:34:34,699 --> 00:34:38,500
Julia for another great chat
making us face some fears.

657
00:34:38,500 --> 00:34:41,699
We may have been unwilling to
talk about is always a good

658
00:34:41,699 --> 00:34:47,600
thing to do and yet he opens up
to talking about official PPC

659
00:34:47,600 --> 00:34:52,000
chat.com where she's going to be
putting new links for resources

660
00:34:52,000 --> 00:34:57,800
and also all the latest the
webinars and the webinars that

661
00:34:57,800 --> 00:34:59,200
have been announced that are
happening.

662
00:35:00,000 --> 00:35:04,700
We all concerning PPC, SEO,
search engine optimization, paid

663
00:35:04,700 --> 00:35:07,800
media and the like.
So look up for look out for that

664
00:35:07,800 --> 00:35:13,000
and go to official, PPC chat.com
to get all of that information.

665
00:35:13,400 --> 00:35:16,900
So I hope you found that chat
very useful because it raised

666
00:35:16,900 --> 00:35:20,400
some fears for you, has it made
you calm down a little bit if

667
00:35:20,400 --> 00:35:22,800
you for Freelancers and
contractors?

668
00:35:22,800 --> 00:35:24,200
Yeah, it makes us.
Yeah.

669
00:35:24,300 --> 00:35:27,900
Just pull a little bit more
relaxed because I feel companies

670
00:35:27,900 --> 00:35:30,900
find us.
A bit cheaper to work with, you

671
00:35:30,900 --> 00:35:33,300
know, a little bit more flexible
to work with to increase H,

672
00:35:33,300 --> 00:35:36,800
decrease house.
So maybe have a few companies on

673
00:35:36,800 --> 00:35:39,900
your radio for that one.
But I think it's really helpful

674
00:35:39,900 --> 00:35:43,000
to be how to be flexible in how
you work during this time,

675
00:35:43,300 --> 00:35:45,700
especially.
So I hope you found those talk

676
00:35:45,700 --> 00:35:48,700
useful and taking some great.
Takeaways, if you want to chat

677
00:35:48,700 --> 00:35:52,000
about this topic or any paid
Media or Data Solutions, get to

678
00:35:52,000 --> 00:35:55,600
me and stay in touch with me at
the email.

679
00:35:55,800 --> 00:36:01,200
Hello at - one.com always.
That Instagram social media

680
00:36:01,200 --> 00:36:04,900
page, which is PPC chat
underscore Twitter on the school

681
00:36:05,500 --> 00:36:08,100
Roundup.
So remember for your campaigns

682
00:36:08,100 --> 00:36:09,700
and businesses to Glide
smoothly.

683
00:36:09,700 --> 00:36:11,100
There's a lot of hard work
needed.

684
00:36:11,100 --> 00:36:13,200
We need the surface.
So keep this one's kicking.

685
00:36:13,200 --> 00:36:13,700
Bye.