EP104 - Managing PPC During Recession

0:09 Hello and welcome to the hundred and fifth episode of the PPC chat. Twitter discussion that happens on Tuesdays at five PM g&t. I am your host annual. I'm the founder of mine Swan a company through which I aim to share my ideas about paid search, especially automation, paid media, and my passion for doing digital reporting world through a tour dates. We're doing everybody's laptop. Yes, that's right. It's Microsoft Excel. So if you want a free consultancy about what I can do for you. In regards to paid media implementing scripts, or even cutting your spends on your data analysis tool just send me a message at hello at - one.com or get to me on Facebook, Twitter or Instagram with the handle - 1 PP C or yeah, also, check out our new Instagram page, which is PPC chat on disk or Twitter on this called Roundup that gives you a snapshot Snippets. Of the round up some some of the quotes that have been given by the experts over that the past few months of the past few years as I keep on building up the content on there. So.

1:13 Yeah, this week is seven up free. I love like it's like a variation of Sprite Which I love drinking and then and a Lotus speaks biscotti. Well, not a of whole pack of losers because causing that's keeping me company this weekend. Well, this evening. I don't know what I'm talking about this weekend. It is only Tuesday. Anyway, lockdown is still going on. And even though we are allowed to go out for long exercises, long walks in the lines, all the sudden. I just feel really tired. Yeah, not being really sleeping too. Well, the past couple of the night, not sure what's going on with. I think it's just changing weather during the nighttime, it getting hot and cold. And yeah, my body not getting used to that, who played that would, hopefully that won't last.

1:55 We are getting some great sunny days over here, thinking hit up to 23. Get 4 °C this afternoon when I went out for a walk. So, yeah, that was nice. Anyway, so this week, we have Julie Puccini leading us on a chat about managing PPC during the recession and whilst it does look like everyone is online. You know, you think that they were, there's a big opportunity and for certain businesses to really hit up some businesses that are not online, like, you know, events companies restaurants, you know, and you know, creative the native types, you know, those kind of businesses doing advertising, can be a bit, will be a bit difficult. And yeah, don't definitely doing advertising during this time would be difficult.

2:41 So we discuss some of those challenges and opportunities. Some hard-hitting truths to say is this goes what this cut discussion was about. So yeah, Jenny starts off with saying, hello and thank you for joining me. Today. We're going to be talking about managing, PPC during the recession. I know Cherry topic will That we are all facing. And yes, that's that's one of those things that it might be a difficult thing to talk about that when I don't want to face. But yeah, it better prepared better to be prepared than to be sorry by unexpected stuff. So Robert Brady replied this week is off to a good start. Some nice weather over the weekend, really helped. Colin Slattery, joins us saying, howdy all I'm doing great. Weather is getting better.

3:26 I had a small social distance gathering on our roof deck this week. Ken normally a 60-plus Perth person barbecue, but with only four people or there's a down. Yeah, that's that's no great. I'll turn of that one. And I'm joined the weather. Getting tired of us isolation. There aren't we all rushed and the replies? Glad the weather is starting to warm up here in EM Deez Nuts, Maryland, even if we can't be out in it. So, yeah, same here. Then your body. I hit a low two and a half weeks ago. But since then, I'm feeling great. For some reason, I can stay quarantined for the rest of 20. What is your secret? And so we've got, yeah, I see em Rush. Also joining us and get some lady called, Anna representing them today.

4:10 So yeah, Dino be joining us from sem right here, and she gives a very cute gift of some puppies going high. And then Sandra Crews replies, sad, because the inbound will be a digital conference. This year, looking to see what people are doing to make online conferences cooler. Yeah, Jen got our regular Julie advice, going higher. Everyone just back from a long weekend. So the week hasn't really started and we did get some great news this morning. So that's a nice Foundation. Oh, that's lovely. What is the new Julia? Show us? Steve Gibson going. I'm doing great. I get the free government money this week, plus out of the blue. I got paid for to travel articles. I'd assumed had been rejected.

4:50 Wow, so money in the bank. That's a nice little surprise. And yeah, Julie bikini replies going. My lovely lovely, father-in-law. Passed away yesterday or things are sir. Around overhead today. Overall. We're doing a chaos. Sorry for your loss, Judy. I didn't really catch that. So then going to question one. Gradually asks, what do you think the economic impacts of the pandemics are going to be? How long do you think they will last? Yes, yet. Economic impacts is not really my forte. So, yeah, I definitely skills on this questions, but let's see, what some of our Greater Community. I totally heard about had to Say about this, so I'm calling Factory goes.

5:32 I think they're going to be catastrophic and long-lasting. Don't expect things to recover to pre covid. For at least three covid-19. He's 45 years and we're likely looking at massive long-term unemployment and reducing business spending as him rush Diner goes. Oh gosh, that's really big. That's a really big question. It may be too soon to really be able to judge something like that to give some replies. Huge. This isn't like 2008 far bigger. The long recovery should start by 2021 but I don't expect it to be v-shaped Raj Chandra replies. Question. One saying we've already seen many of the direct economic impact in the industries like travel retail Etc, traditional news and media businesses also hurts him. Yes, I believe.

6:17 So too. A lot of Legacy Industries will continue to suffer through 2020, but there will be new opportunities. Our markets are created to so yeah. Oh, yeah, newspaper Industries, they will suffer. And then we've got any Kikkoman reports question once, and I'm not even willing to guess. I'm too much of a Pollyanna. I'm not sure that me coming Paris replies. Real Talk. Economic downturn was inevitable with artificial inflated numbers. Plus brexit board covid-19 will make this much worse and longer Julie replies to the same. I think we are in, for a long haul. Economic recession growth or recovery is likely to happen in fits and starts and will be fragile.

6:59 Not Rosie for us marketing, folks. Daniel Vado applies the impact of this, I think will be permanent. A lot of companies will have to rethink how they hire, will, they have physical offices, where they manufacture how B to B cells in person or conferences. This is what this, there is so much that can change about trying to replace question one. Seen, as far as how long it can namik impact will last. I don't even think we can quantify that yet, until we know how long the virus threat itself will last. And that seems to be a big honor. And I'd guess at least two to three years, but some Industries may never recover LTS replies. I actually think many of the impacts will be persistent remote.

7:39 Working has taken a big step forward travel, and travel will be less Etc. Mope. Hoping the economic impact will take will start to improve, but it will take a good year or so to be fully back and talk about remote work. Did you know actually that Twitter has decided to tell the staff most of his stuff is what I heard that. They can work from home remotely from moving forward. I think that's literally like, indefinitely. They've told them everybody can work from home. Now. I'm thinking of her applying for a job with Twitter and then we've got Julia voice replying to question once and Global recession. We're going to see less consumer spending weird stuff, coming out of luxury and consolidation.

8:22 And then yeah, really goes on to question 2, saying, assuming we are in it for it at a minimum. Um, lengthy economic volatility. What is your plan to manage that in your practice or business? I mean, my pride, my, my answer to this was, this was learn new things and pick up new skills and kind of stuff, because when you learn new skills, and that way we can offer more to the client and then going on to question two. We've got Collins Lottery answering soon. I'm looking. So I'm looking at growth looking at going after client or big Legacy agency with bloated fees, and a lack of Let's focus. Now is a great time to move up.

9:02 The ladder. In terms of clients you service Robert Bridge replies online marketing has always been very Dynamic, the people who change and learn the fastest when Stakes are just raised with covid. Cape learning, totally agree with that coming. Harris were parts of question to sewing work. Extra hard to keep our established, clientele profitable and successful. The more clients. We keep happy, the better. This will be for all of us. Also asking them to reach out to their eggs. Experienced business, friends, if they need help or referrals that nobody replies. We are trying to rethink how specialized our teams need to be. Should we have PBC experts, or should we train and learn to be generalists? PPC was very easy to cut for some companies this time around but you have deeper roots with clients and then Diana replies question to same agility.

9:53 The whole team needs to be quick on their toes. That's Diana. Even time to lie between replies questions. Say one of the keys to longevity, I have found any way is being flexible about selling what people want to buy my not be your coffin right now, but you might have to shift or survive shift to survive before we get back to being more choosy. Sam. They replace question. Once again, I think we're going. We're looking at a global recession Regional depression, hard to say on duration, by think. We're looking at another 12 to 15 months of four walls for Wall Street recovery. Even with Main Street lagging that I really don't think we've even we even through the worst of it yet.

10:37 Oh Lord. I hope we are. He continues saying that there are ton of variables at play by. Don't think you fundamentally solve the economic crisis until you solve the Health crisis, vaccine, extremely effective therapeutic, that's best case. And that's another 10 to 15 months before you can get these to begin to reconfigure your overall economic engine. We know retail isn't going to look the same. We can be reasonably reasonably confident that that reassuring will be a thing. And I'm pretty confident. We're going to see a lot of disruption in impacted sectors. Smart policy will be to spend like crazy now. Yes, I tend to lean to a Keynesian to build scale, high-tech manufacturer repair, replace failing infrastructure, investing with training or job training, especially Healthcare, but backstop intrapreneurs provide startup capital in key. If he concludes in inflation-adjusted, interest rates are - suspend domestically investor typically abroad. Hello, Africa.

11:39 Got to play lots of chess games at once. If you want to come out of this situation with an advantage, as a proper theory on that one. I hope you cut all of that. And then I'll change the price question to say, I think smaller agencies and Freelancers have a big Advantage right now. Just serving our clients like, we are an employee on there. Team versus acting like a big agency to Gibson replies. In my opinion marketers will be less affected the most. Some businesses will close others will realize they need to set up. They need to step up step up their marketing. So I'm pretty relaxed, Julia voice replies saying, I'm doing two, things, betting on my giant Corporation with strong relationships, special rates are long-term clients. This is no time to try something new a weirdo from a garage and personally making sure my territory. Kill skills are dated by be ready to Pivot everyone. So yeah, it's all about, yeah, those tertiary skills. So in terms of PPC, what are the things that support PPC? And for me, it's SEO and social media making sure my skills on their own Point.

12:45 Sam applies, question to say Warren Buffett philosophy, time, be greedy. When others are fearful and fearful, when others are greedy, it's time to be aggressive. This is a weird recession in the most in that most companies need more marketing Investments. Help them move online. So lots of opportunities. This is going to sound weird, but I'm actually optimistic about growth possibilities for performance on growth marketers during these times. Lots of old-school Legacy marketers. Plated agencies are going to get crushed but that was overdue become anti fragile or die, or yeah, it's become flexible or die. In, some big agencies are not good with flexible at all. And then you have got kind of kerosene. This is them, the best strategy.

13:29 Advice for those PPC folk who don't have a lot of established businesses as clients or don't have long-term relationships with them businesses who have been around a long time, know how to wear these down, storms this downturns, and that's when replying to call insane. So I'm looking at growth looking at going after clients of big Legacy, agencies would bloated fee. So yeah, they both those clients that had died that are very those agencies have been very expensive with their fees could lose out very much so, Now and then yeah, Judy goes on to question three saying, will you be shifting your offerings adding or learning new skills or Services Etc. As a result of the current situation again. And yeah, going back to the question. Whilst question to it's all about learning new skills and I have learnt, I have gone through the most Academy SEO course, so guys, if you want to learn, if you don't even need SEO, help I can help you with that as well.

14:26 And yeah, Julia voice replies. Question 3 saying, yes, but carefully right now. It's about listening learning leaning into what kinds actually need. No need to charge madly off in all directions to give some replies. Yes. I've already raised my prices. Okay, Rothschild. The replies was already working on becoming more well-rounded with video and audio. This is just making me want to learn more quickly. And then we've got Daniel body replying to question 3. Saying, I think we're moving into removing barriers between PPC, SEO, cro analytics and social we are used to sell. Selling different one separately, but I think it's time for us to have a more solidified approach. Julie between replies question.

15:07 3 cm strengthening the depth of my skills on the circled alternative platforms that Cora LinkedIn. Twitter Etc. Also reading a lot and listening when I have the opportunity. So I can gauge. What is keeping people up at night and offer Solutions. And then yeah, Diana it from sem Rush goes. I'm absolutely flexibility leads to being a true partner for your customer client or audience. And that relationship is, what will hold steady during trying times. And then you have got John Keegan reply to question 3. Seeing not shifting so much as showing the value of online efficiency versus my traditional counterparts. We've got Comic character reply. We are always adding new skills, but have found specializing in our expertise and doing the best. At what we do is better than constantly chasing new types of business.

15:57 In fact, reduced our offerings. In the last recession. Interesting, I'll Chase replies getting tough question because it really depends. Currently. I am still able to focus on PPC, specifically, if I needed, to shift gears because the market demanded it, I absolutely would Robert Brady replies. Going still working on, keeping my clients happy and that always involves learning new platform skills. Tactics to keep the results positive. Everyone is just a lot more stress in general right now. So now Julie gives us question for saying hi. How do you think the lasting economic impact will affect the agency in house, pendulum swing? And then for that one? We got Julia voice replies in.

16:38 Okay. I have absolutely no idea but just for salary versus fees have never made total sense to me. And it's going to be about appetite for in-house resources versus running. Lean cannot predict the replies. I think. It will keep helped swing back towards outside health, consultants and small agencies. Yes. We are priests. You does low risk because we are on contract, which can be terminated and not an employee plus, no benefits to pay Etc. It was his replies. I kind of alluded to it, but small agencies and Freelancers are less expensive than both. Big agencies and full-time employees. Do you guys hear that? I am more affordable than your full-time employees. So yes, contact me for your paid search Services. He continues if Done Right companies can spend more on Earth Plus have less.

17:29 Answers if expenses equals to great opportunity for smaller agencies and Freelancers. And he continues those big office spaces in the big cities come with a hefty price tags and an agency's expenses have to reflect in their buildings and Julia's continues for good ones. Exactly. Colin, Slattery replies. I'm with Julia voice on this one in that. I have no idea. I get the benefits and drawbacks for each. So it's hard to say which way companies will go. I think companies always think in housing would be cheaper, but it's generalist versus fractional, access access to Specialists. And yeah, and to like the skills and the benefits, and the contacts that, you know, that agencies, May agencies may have Robert Brady replies to question. Force him on one hand.

18:19 There are lots of people unemployed to hiring and house could become more affordable. On the other hand, many businesses will be hesitant to add full-time employees. I agree with earlier. It's that Freelancers or Consultants have an opportunity here. Don't kick in reply to that and I think more operations will begin to rethink the need for physical office spaces or operations, Diana from SM. Rush goes could depend on a company's changing need, there's opportunity for all image, just shift some save. Give some replies question. Forcing confession. I've never understood what in-house people do all day. Even when you've got multiple seven-figure budgets. How many Can you really spend on one account every day without ever without over optimizing it?

19:05 Yeah, it can be hard to actually know what that's about. And when I was actually in house, it was more about, not just dealing with PPC. But also looking after, all of paid media, to display mobile app, advertising social media, and just managing the performance of that, and managing the agencies, working on it. And I feel really that how in-house, yes, everything works. Robert, Brady replies, politics, meetings, Etc, are huge time, sucking vampires and Julie advice continues. And we're all just spent two months proving that commute is an expense money environment, mental health that many of us don't need LGH replies, hashtag truth right under them.

19:48 Replace question, 14. I think agencies will start to set the trends or best practices and slowly larger brands that are more Forward Thinking and how the money will start to emulate them a big way. In content or inbound marketing blew up beginning around 08 2010 was because it's cheaper to start. That's interesting. Coming covers replies quite question. The big agencies aren't going anywhere. Although they may contract or expand, there will be a ton of newbies freelancing in. If 2008 is any indicator. Yes, my freelancing days are not over yet. So I think that's an indicator that in-house contracted my gut says reductions as Open. He's get Nina than your body replies. I think swings more towards in-house depends on spends with a salary.

20:38 It also depends how stable and account is. Unfortunately, when you've had an account running for a while, you get to such a good point, that even if no one touches it, it will be okay, not great. But okay. So yeah, but people are killing hoping for great in the opinion to give some advice question, forcing. Ultimately. I'm not sure it's going to make much difference, long term if you need it, and in her Person. Wouldn't you still need an in-house person even if their remotes? Yes, and how a person who's managing the agency? And so yeah, we got Judy, we're going on to question, five cent. Do you think clients will want to have more of a One-Stop shop experience? For all things digital for a while?

21:19 For good is being specialized in PPC, a viable, business model going forward, at least in the short term and yeah, my reply to that was. Yeah, very much. So that I do think, yes. Definitely. That clients are going to start to get more towards agencies, that can offer them more than just paid search and you know where they can, they know what other parts of what their business is doing. And you know, trying to be more involved, what the agencies are doing? Or at least be able to speak the lingo. So you need to just be able to know what the what you can provide for the other, like the other departments or the other social media channels for the other channels.

21:59 Whether Social media SEO email Etc. And so yeah, I just continue seeing convincing a client to spend more is going to need to be more than it will work for PPC argument. And then yeah, we've got some other answers from calling Slattery going. So I'm a firm believer in specialization to a degree. I get the One Stop Shop desire and have previously been a full service agency, but I think keeping things pretty tight is better. Can charge more for services. Get more referrals, Etc. Don't get It too wide and then we've got Steve Gibson, would like to question five seen when Google brought in Panda, penguin. Lots of SEO started. Pretending the knew how to do PPC and yes, I actually know what Panda.

22:45 Penguin updates actually mean. Now they're doing the SEO training and that's pretty much the new updates, especially penguin. I know, I don't dated upon didn't get covered in the training, I did. Well, yeah, penguin is basically the new of this actually made. Sure that People stopped doing black hat SEO. Like, link stuffing and buying links to actually get off, SEO ranker, and wanted links to be generated in a more. Yeah owned. Kind of means. While you actually have created good content, instead of just you're asking another administrator to put their link on their website, your link on their website for a price then going on. So, yeah, when Google brought in Panda, penguin, lots of SEO starter, Pretending they knew how to do PPC, and that's from Steve Gibson.

23:32 They didn't. And we soon found out specialist who Rebrand themselves as generalists are in my opinion, headed for trouble. So it's not about yeah. Going through a whole, you know, swinging on the pendulum of. Oh, yeah. I know everything about all of digital. No, it's about. So say, my specialist is paid search. I've recently learned about, for example, my in my case, SEO. So this is why I can talk to you about. Yeah, penguin update. This is why I can't The about, you know, keyword research. This is what I can talk to you about, you know, backlinks and, you know, building content and Etc. Being able to talk the lingo, Robert Brady, then goes on to question, five Saying answers question, five saying everyone loves the One-Stop shop idea, but in practice most shops have strengths and weaknesses.

24:20 So, yeah, my plan will still be PVC, will be able to give you an offering of SEO, but in practice mode shows her strengths and weaknesses and if you can Get an expert in one area instead of week agency and it usually overcomes, the increased management cost LTS replies. I just turned down work this past week, from a client who wanted me to do everything from product photography, web manager and PPC, social excetera. Some do you want this? But most appreciate expertise versus broad capabilities, Julie, bikini replies, question, 510. I think now is a great time to create or strengthen relationships with people who do related digital things like CEO or reputation management Etc.

25:01 When times are tight. I don't like to send clients or potential clients to find someone else who might page PPC coming cars replies to question five. And he actually does a reply to Colin Slattery. We're calling had said syme, firm believer and firm believer in specialization to a good degree. I get the One Stop Shop desire and have previously been a full service agency, but I think keeping things pretty tight is better and she goes say, monster companies that invest in in marketing, don't generally need a One-Stop. It's the smaller businesses that fall for that because of their bandwidth to deal with details and in reply to question five, John Keegan goes, maybe not fully, a One-Stop shop, but one needs to think paid social paid search basic analytics, and probably SEO needs to be bundled into offering to be able to survive. So my next stop is basic analytics. So anyway, Daniel body replies to question 6. Saying, I'm glad you did.

25:59 And feisty, I think the answer is yes, the industry has become too fragmented and now series have to deal with so many vendors to manage that they probably hate to do manage what they probably hate to do. I believe in specialization of advanced individuals, but I also believe you need a wide base knowledge, that Lambert be replies being in the middle probably won't help Kurt Angle replies. You can always align yourself with others who perform other services sort of like a One-Stop. Stop, but most centered on being a resource for All Digital, for a client. That sounds, very nice. Considering its kind of thing that a lot start doing right, time to replace question 5 Cent In the short term to 24 months, PPC and all digital marketing will slow down.

26:46 But after that, there will be an uptick taking the industry up to and Beyond pre-curved levels. CPC is down almost universally across platforms. The smart business, owners will see the opportunity. Tea and reply to question five. We've got attribute. We've got and roommate. Garry saying, attribution is the answer. Best-in-class is what people want. But the entire customer user Journey needs stitching together. Looking at what channel and what at one channel in isolation limits, growth. Potential opportunities stops combos clients need to see holistic view or they will lose market. Share. He continues. I don't like using the word holistic, but my word range is limited by being Irish and typically same.

27:29 It will be grand, no matter the subject. And then going on to question six. We've got Julie, asking are you or will you be doing anything differently to find and sign new clients? If a recession lingers? Yes, I need great ideas for this one. Colin Slattery replies to our redoubled, my focus on, creating good content and building the inbound resources, plus improving systems. Generally. The agency hasn't really been prepared for a large influx of clients before and that is something. I'm fixing plus more referral Partnerships occurred. Kurt Angle, replace question 16. I think this correlates to the earlier question, 5 of being more of the resource for potential clients.

28:13 A lot of Frameworks for how they conduct business has changed sometimes. Dramatically willing to be more advisory on how to deal with new environment, especially in the beginning. Julie, between replies question 6 going, you have to be more creative and looking for new business. These figure out where the need is and try to push yourself in its path. Also be prepared for contacts, to take longer, to get signed up for proposals to seem to die only to come back months later. Yeah, so don't lose track. But yeah, don't don't pester but don't make don't be disappointed. That things have definitely gone quite a dead. I've got a client. I'm not that it's a little bit quiet at the moment, but I am hopeful that.

28:55 They'll come back. I'll Chase replies, question, sixth grade going. I work with some Seized in a freelance capacity. Currently. Okay with workload. But if I needed more hours, this is an area where I see more agencies. Take advantage of they can have a freelancer who that who they can add or subtract work as necessary for successful time costs. And then yeah, we've got teams to Gibson replies question, 6 going. I finally put out my book on PPC, though. That was finished, before the lockdown started. Apart from that. I'm doing more prospecting when I can be bothered. And then we watch, um, Judy. Giving us our last question of the day saying, aside from the economic aspects. How else does the spec does the pandemic impact? Where you'd otherwise do when facing rough economic situation conditions, even and situations?

29:44 And my answer was definitely, the people going to conferences meeting up with past colleagues. Clear? Because I've yeah, some of my thoughts colleagues have made some great friendships with and great collaborations with. And they have just been really inspiring me across the months and years. Yeah, I'm just saying zoom and phone calls or hangouts. Just not really the same. Yeah. So, yeah, just all the networking events and being able to chat to people, and I actually started a woman in digital Meetup Group where we actually started started out as a slack event inspired by not any Bishop. Not Amanda one of the ladies on the PVC chat crew who it was amazing that started that in America and I was like, oh, can I start doing the UK?

30:27 And she was like, yeah, sure. Of course. Got some group of amazing. A ladies where we just share a chat about our ideas, our skills, and it's all about, you know, skill learning and sharing and yeah, and we got some immediate amazing lady there who like share their ideas and actually led to some of the talks as well as themselves. And yeah, it's just hard to get doing that right right. Now. I know we could do an online Channel, but I feel it's very saturated. If you don't have amazing content and people who are willing to talk through it. Is really hard to push that ahead. So kind of struggling with that. I'm very a bit disheartened by that and then we've got L Chase replying to a question, 70s. Saying there are no imperson brainstorming sessions on science that we would sometimes have, we can still do them virtually where there's something about being in a group together thinking of new ideas strategy for growth. Yeah, very similar has hair as well. Colin Slattery replies.

31:24 It it has massively impacted it to be honest. I'm extremely extroverted. Seated and the extreme lack of socializing has been brutal. My favorite event of the year, is our annual summer kickoff barbecue, where we have 60 to 100 people, and that would happen this year of Julia voice replies presentations. I really miss speaking publicly meeting clients in person and connecting with vendors Partners in the same room. You're doing good work virtually, but I do miss it coming. Harris, replace question 7 saying, well, normally I go out and make and strengthen existing relationships. Person is obviously isn't happening. Anytime soon on the plus side. No one else is going to be trying to sweet-talk my clients in person either.

32:08 So yeah, what you're doing your competitors are not doing that either to leave but he replies. I miss in-person networking and presented at conferences relationships. Have proved so important for me. In this industry. I miss opportunities to strengthen them and Forge new ones in person. Yeah, it's just means that there's a lot of hard work that's going to be needed. Do the known in person ones? But yeah, I didn't nice a really good answer that today has cropped up here because Andrew McGary is not putting his answers like A1 A2, or 86 against his answers. He replaced his question, 16. The increase in webinars on Virtual events is fantastic.

32:49 For those of us who don't live in major cities, New York City London, Etc. Content is going to get more Hands-On oriented and that is a good thing for interest. Credit checking client. Needs might Do no harm either and yeah, Julie replies. Prepayment prepayment for first-time client is a good idea. Having mechanisms in place to accept. Electronic payments is smart now too if you don't already and you live voice replies, this is very this is a very good point if you currently pay and build your clients, media blitz fees, you may want to move to prepay and replies now would not be the time to pay clients media. There are NFL teams in financial trouble, due to the panda. Chemically let alone smes really. There's guys that get paid Millions a week and I'm yeah. Given our last answer for this chat. We've got some replying to question 17. It does put a major damper on conference season. So, I'm now looking, I'm now doing more webinars plus looking for some virtual conferences, hit me up. If you know of any that are looking. So yeah, that's definitely one for all of us. I do.

33:56 Yeah, definitely willing to speak at a normal life. Conference or webinar, if anyone is looking with my first time. So I hope you don't judge me for that. So yeah, Jimmy goes well. It's 11 o'clock is here already and I would have been 6 p.m. GMT or time. Thank you all for a great chat today. Julie will be hosting next week. But we have guests for about from Carrie Cory, Hank and April Dunford, who be hosting a very soon. Talking about you to believe and another topic yet. Or a hag is our YouTube expert on here. So yeah, my then I thank her Julia for another great chat making us face some fears.

34:38 We may have been unwilling to talk about is always a good thing to do and yet he opens up to talking about official PPC chat.com where she's going to be putting new links for resources and also all the latest the webinars and the webinars that have been announced that are happening. We all concerning PPC, SEO, search engine optimization, paid media and the like. So look up for look out for that and go to official, PPC chat.com to get all of that information. So I hope you found that chat very useful because it raised some fears for you, has it made you calm down a little bit if you for Freelancers and contractors?

35:22 Yeah, it makes us. Yeah. Just pull a little bit more relaxed because I feel companies find us. A bit cheaper to work with, you know, a little bit more flexible to work with to increase H, decrease house. So maybe have a few companies on your radio for that one. But I think it's really helpful to be how to be flexible in how you work during this time, especially. So I hope you found those talk useful and taking some great. Takeaways, if you want to chat about this topic or any paid Media or Data Solutions, get to me and stay in touch with me at the email. Hello at - one.com always. That Instagram social media page, which is PPC chat underscore Twitter on the school Roundup. So remember for your campaigns and businesses to Glide smoothly.

36:09 There's a lot of hard work needed. We need the surface. So keep this one's kicking. Bye.