May 27, 2020
EP105 - Ad copy
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you found that particular ad copy is working well in search ads right now? Has it changed from what has historically worked well? Q2 Have you found that particular ad copy is working well in social ads right now? Has it changed from what has historically worked well? Q3 Are you testing ad copy more, less or about the same as pre-pandemic times? If your cadence has changed, why has it changed? Q4 Where do you find inspiration for ad copy? Q5 Are there ad copy tests that you want to run, but have not been able to? Why were you not able to do the testing you wanted to? Q6 What is your process for creating new ad copy? Do you do a bunch of full ads at a time? Create a lot of components you can mix and match? Something else? Q7 What is your biggest frustration with creating ad copy? Q8 If you could change something about the platform’s rules or limitations on ad copy, what would it be and why?
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Hello and welcome to the 106th
Roundup of the PPC chat.
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Twitter, discretion that happens
on Tuesdays at 5 p.m.
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GMT.
I'm your host, a new.
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I'm the founder of mine sworn a
company through which I aim to
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share my ideas about paid
search, especially automations
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and scripts, paid media, and my
passion for doing digital
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reporting world through at all.
There's already Everybody's
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laptop.
Yes, that's right.
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It to Microsoft Excel.
So if you want a free
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consultancy about what I can do
for you.
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In regards to paid media
implementing scripts or even
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cutting your spend, all your
data analysis tool.
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Why don't you send me a message
at hello at Minds wander, calm
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or get to me on Facebook, or
Twitter or Instagram with the
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handle, mind Swan.
PPC.
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And even on Instagram 1, then
this this Roundup has its own
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dedicated Instagram profile,
which is PPC chat underscore
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Twitter on this.
Score Roundup.
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Where I post up clips about
Snippets about the Roundup and
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you know quotes from the chat so
that yeah, you just have that
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all in one place, you know, have
to scroll through Twitter to see
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some amazing tips that have been
shared in the past.
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So anyway, so this week, I'm
recording from my newly painted
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living room switching from a
deep green to a fantastic
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brilliant, white home.
Really opens up the room without
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that was actually the name of
the paint.
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Brilliant white.
Yeah.
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Mood swings about lockdown is
still going on, you know, I'm
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going.
But thankfully, I'm not up right
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now.
So, anyway, this we do
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cheerleading Us in.
She leads us and a chat about ad
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copy and challenges we face with
it in terms of creating and
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approvals and the like this is
yeah definitely a time to think
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about doing almost everything,
you know, in terms of like paid
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media quite differently and
definitely ad copy should be on
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the top of the list.
So yeah, let's get into it.
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So yeah, she goes.
Hello, I was thinking I'd talk
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about ad copy and yeah, what is
working now and also how to get
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ideas.
So, yeah, that's the big one.
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How to get inspired for new
testing parameters for us.
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She starts off with them.
A nice easy question.
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What's your favorite cookout?
Or picnic food me.
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It's a Burger.
Plano Burger, nice and filling
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with cheese and bacon if
possible and I don't know why I
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said if possible.
Weisman, why is it not possible
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cheese bacon?
Letters gherkins.
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I think I know think don't know.
People don't necessarily always
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like that gets but I love
gherkins.
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I have a whole big tub in a big
jar of it in my cupboard, and
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we've got Amanda.
Join us.
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A chips and french onion.
Dip, is my trigger food can be.
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Kara says good morning, Julie
and fppc.
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Chad.
Gotta say we grilled to trick
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tips or top barbecue meet this
weekend twittertips.
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No tri-tips.
That's interesting.
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I don't know.
I don't know what that is.
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Anyway, do they all reply?
As I love corn on, the cob
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yellow watermelon and hot dogs
on the grill.
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I do love a hotdog.
I have not had one in ages.
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Yeah, I think I'll try and see
what I can get that because,
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well, do I just feel like some
stores and yeah, with some, some
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restauranteurs really well
lighter than trying myself and
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Colin, Slattery reply saying,
hail will be in and out today,
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but excited to talk about cook
at food.
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I'm a classic burger guy.
Yes, always burger and a cold
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cheap beer, for me.
It's a bag and a cider.
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Love a good sign.
Most McKay replies burgers on
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the grill.
We had some last night.
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Nice.
Anyway, so getting on to
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question one.
Julie asks us, have you found
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that particular ad copy?
I will have you found that
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particular ad copy is working.
Well in search ads right now.
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Has changed from what was
historically, working, and Julia
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voice replies to that same know
across the board messages are
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very simple, get help here.
Messages worked well for public
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sector and Mother's Day worked
really well for my restaurants.
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So, and so got.
Yeah, Julia replying as well.
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Saying Clarity seems to be even
more important.
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Now like availability hours.
That is something I definitely
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look out for.
Especially when I go on the
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website.
It's like how they updated their
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website to reflect whether the
anything is open, whether
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operation is as normal during
this time.
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So, yes, cover companies should
really put down the top of their
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strategy.
Yeah.
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So we've got Amanda replying to
him.
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It's good to have copied the
reflects the time.
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From a branding perspective and
post cope post covid.
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Copy has a slightly better CTR
versus generic copy.
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However, CTR Improvement is
generally, not enough to move
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the needle in conversion of
Revenue in my experience.
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And then yeah, we've got some
sem Rush which is like, Dinah
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representing them saying, this
is a great point in replied to
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Julie, where Julia said Clarity
seems to be even more important.
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She continues with things.
Changing by the day right now
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Clarity.
So your customers, stay in the
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note is key.
I completely agree with this and
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jewelry pliers, you can tell the
ads that are still on autopilot
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pilot from a few months ago or
even a month ago.
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Yeah, Amanda replies.
I find it distracting when I see
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image video ads when people are
close together, touching, not
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following social distancing.
Yes.
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I do agree that I know that I
have to backtrack and think,
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okay, they probably created this
ad before the You did the stay
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at lockdown happened before
coronavirus really hated because
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yeah, it's you'd be surprised
the process from directing
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putting an ad together before it
actually which is an expression
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in terms of like TV ads, so it
can be hard to reflect the
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current times when it comes to
TV ads.
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But people should really be
careful to the reply to.
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That is a great point.
I'd love to see some stats on
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how these images, perform.
Now as a reply to that, a the
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behavioral shift that nobody
could have predicted at the The
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start of the Year, seriously,
this time in January know is
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thinking that these kind of
stuff will happen, what a
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difference, a couple of months
make and into question to, we've
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got Julie asking have you found
that particular ad copy is
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working?
Well in Social ads right now?
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As a changed from what has
historically worked?
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Well and then both organotin are
into that.
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Mark Kennedy replied question
one saying specific to covid ad
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copy stating whether you're open
remote curbside.
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Etc.
Has Working and has to correlate
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with the landing page as well.
And then we've got some jewelry,
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a voice replied.
Question to seem absolutely the
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feel-good.
Non covid messages are working
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really well.
Anything that is a nice
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distraction is doing great.
Yes, I can imagine.
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So Julie, beginning replies.
Question to saying, on social
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things that are not covered
related are doing better.
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So, yeah, I'm social things that
are not covid.
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Related are doing better.
I feel like on social people
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want to get away from all that
is happening in the world.
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World now more than ever plated
that need and ads do better
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unless you're selling something
covid related unless you are
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selling something covid-19 ated.
So yes, if you're selling masks,
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if you're selling, you know,
equipment that prevents, you
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know, that helps with social
distancing talk about covid.
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Otherwise makes people smile
make people laugh.
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I think people really do want to
get distracted.
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And then just going back a
little step back, a little step
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here with Andrew McGarry's,
answer to question.
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One.
He goes some countries in Europe
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are getting bored of primers and
responding more and more to
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non-promotional message
messaging add fatigue continues
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to be an ongoing concern.
Conception Arenal are applies to
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that seen.
How do you fight?
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How do you define
non-promotional messaging, a
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lack of CTA and replies lead
with a branding foot?
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As opposed to a commercial foot?
You can still have a CTA and
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then we've got Diana from SM,
Rush replying.
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To Julia vices answer to
question 2.
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Where Julie had said,
absolutely, the feel-good, non
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covid messages are working
really.
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Well.
Anything that is a nice
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distraction is doing great,
Dinah replies.
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Did you find it?
That was the case.
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When the covid craziness just
started.
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I'm curious.
If the shift is social messaging
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in social messaging happen, as
quickly as everything else.
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You'll replace that not really
here in Canada.
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It was about the the sort, it
was about the sort of clear
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simple messages like we get
Leadership wants to started to
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drag on is when we started
looking for feel good messages,
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Diana replies from a marketing
standpoint that seems like a
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little chaotic than it could
have happened.
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Then he could have been duly
replies.
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I mean, it's a different.
It is it's different for
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province and even region.
So it's still pretty chaotic,
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but overall message of Stay Stay
Stay Stay Safe, stay in and
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thank you is pretty standard.
Yeah.
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I think that's a very Canadian
thing.
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They are very very nice.
And polite bunch of people.
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So yeah going on to question 3
and in terms of like yeah
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current error.
So this is going to be our last
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one hands of the current Arrow
things question 3 goes are you
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testing ad copy more less or
about the same as pre-pandemic
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times.
If you're Candace has candids,
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kadence has changed.
Why has it changed again?
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Are you testing out copy more
less or about the same as
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previous.
Pandemic times, if Kadence has
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changed.
Why has it changed over?
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Who gets it to that?
We've got and we accrued replied
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to to same focus on things.
You can improve translators
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information is resonating.
Well for me, I'll Chase replies.
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I have not had more or less
success with ad copy around
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covid, but I would think if I
had more local business versus
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online e-commerce retail, it
would one exception is shipping.
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Some are slow.
If you can get things to
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customers, let them know open
available Etc.
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Then going on to answer and
question 3.
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We've got Mark Kennedy going
right now.
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The kadence is dictated by the
situation, closed opening soon
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open now.
So different regions are
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Industries have different
immediate ad copy needs changes
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fast, and we're replies to that
as well saying honestly, more
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trying to honestly more trying
to figure out what resonates
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better with each audience,
understanding that things are
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quickly changing on all
environments and verticals.
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Julia replies saying a bit less.
We're not getting good data from
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test anyway, because we're all
weirdly emotional.
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So it's a matter of simplifying,
Julie replies to that as well
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saying probably about the same
for ad copy changes.
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Although, I am seeing a bigger
range between this works.
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And wow.
This is not working in the past
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two months, especially on social
guess that's a good thing.
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Because yeah, you know, by using
different messages, you really
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want to know what is working and
stick to improving performances
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and just cutting out the wastage
ad copy.
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And then we've got azim reply to
question 3 going about the same.
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There's a lot of uncertainty in
pretty much every vertical and
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seen and that's heavily impacted
impact him on sight and
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convergent Behavior.
A lot of variables from me to
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trust results.
If a testing increased and then
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we've got Tom, Jordan Stark
replied question threesome.
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I'm testing ad copy about the
same Pace.
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I have a rhythm I get into and
I've kept to my schedule.
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Nice.
It's always good to have a
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schedule.
I'll Chase.
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Question. 3, saying, I have to
say less testing, you really
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have to have a control to test
and we don't know when this will
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all be over.
Yeah, I can imagine.
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So, she been messaging is being
tested.
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However, and pivoting due to
Consumer demands for particular
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products.
Puzzles Etc.
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Yeah, I can imagine all those,
like, products of bringing
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people together and we're in
family together.
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We'll be doing really well right
now.
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Ryan bennion replies to
question.
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Three, same testing has been
more.
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Through Dynamic ads, I'll set up
ten variations of an ad and let
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the algorithm do the work to
choose what will resonate most
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with the audience after that.
I then use the winners after a
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good sample size of data is
shown and yeah, Diner agrees
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through, they're saying that
smart.
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I always liked that feature.
So yeah, Dynamic ads can be
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good.
But some, depending on the
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product and depending on the
company and the brand, a
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advertising for my client is our
is a finance clients.
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Yeah.
Today don't like
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unpredictability in terms of
what ad copies that they could
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be showing because that could go
against compliance and have real
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hot loads of high risk issues.
And then Julie goes on to
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00:12:43,600 --> 00:12:44,500
question.
Forcing.
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Where do you find inspiration
for ad copy?
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Julia?
Good jumps into this to Julia
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00:12:51,300 --> 00:12:53,600
voice replies.
I start with the website for the
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car for the curve, uvp.
So Cara.
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Yeah.
Unique viewpoint.
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When I look around for strong
messages around the same topic
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sometimes from outside the
industry, Julie replies.
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00:13:06,800 --> 00:13:10,600
I'm a big proponent of manual
searches to view competitor, and
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I like to know what our target,
folks are likely seen, so I can
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make as that stand out.
The Facebook ad library is a
255
00:13:17,600 --> 00:13:21,500
fantastic resource to see what
other business are doing there,
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too.
I've got Ryan bennion replying
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00:13:24,300 --> 00:13:27,500
to a question for as well.
Same Facebook ad library is big
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for me.
We also have an ad creative
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Channel.
On our slack that we upload
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creative, we thought was
impressive.
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00:13:34,200 --> 00:13:38,000
I also a member of a few
Facebook groups including social
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Savannah's Facebook group only
group.
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She does Facebook, creative only
group.
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She does a great job small fee
with it.
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And then we've got more, Kennedy
replied.
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Question forcing First Look is
landing page, then competitor
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sites ads and the wild good
ideas posted on blogs or in PPC
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cat, but sometimes the best
ideas come from brainstorming
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with Hence, salespeople are
great as they can get the most
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as they get the most pushback
cost timings Etc.
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So, they are great source.
As in replies saying one place,
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I'd suggest forums Q&A sites.
Your customers.
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Are they talking about their
concerns worries?
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00:14:18,700 --> 00:14:22,200
So, yeah, actually, I'd suggest
forums Q&A sites.
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Your customers are.
They're talking about their
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concerns or worries, if you can
create content and compelling
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00:14:28,000 --> 00:14:31,700
copy that answers those.
Helps them, you've won the
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00:14:31,700 --> 00:14:33,700
click.
Yes, and even won a customer
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00:14:33,700 --> 00:14:36,400
back that you might have lost
otherwise.
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00:14:36,900 --> 00:14:38,800
And then we've got a LTS
replying to question.
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00:14:38,800 --> 00:14:41,100
Forcing.
One of my favorite places to
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00:14:41,100 --> 00:14:42,400
look for.
Copy inspiration.
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00:14:42,400 --> 00:14:44,000
Is within the reviews.
Yaps.
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00:14:44,000 --> 00:14:45,300
Another one.
Back in the hole.
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00:14:45,300 --> 00:14:50,100
Look, look at reviews to inspire
and copy and then we've got a
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00:14:50,108 --> 00:14:53,600
Michael Yeager replying to a
question forcing.
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00:14:53,600 --> 00:14:56,600
I do a lot of competitor
research, and I get a lot of
288
00:14:56,600 --> 00:14:59,700
inspiration by asking my client
sales team.
289
00:14:59,700 --> 00:15:02,800
A lot of Questions about how
things are going on there and
290
00:15:02,900 --> 00:15:05,700
they know their business best
and especially know the needs of
291
00:15:05,700 --> 00:15:09,400
the clients best.
So I often pivot there and then
292
00:15:09,400 --> 00:15:12,100
we've got some Julie between
replying to L Chase.
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00:15:12,100 --> 00:15:14,100
Well chases.
One of my favorite places to
294
00:15:14,100 --> 00:15:17,500
look for copy inspiration.
Is within reviews during Julie
295
00:15:17,500 --> 00:15:19,100
replies.
I was just going to say this
296
00:15:19,100 --> 00:15:21,000
too.
If the website has a search
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00:15:21,000 --> 00:15:24,200
feature on it, you can get some
great insights on what people
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00:15:24,200 --> 00:15:27,800
want to know from that in
analytics to.
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00:15:27,800 --> 00:15:30,100
So yes, that's another great
resource.
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00:15:30,600 --> 00:15:32,700
For that.
And then we've got really going
301
00:15:32,700 --> 00:15:35,900
on question facing our their ad
copy test that you want to run
302
00:15:35,900 --> 00:15:39,800
but have not been able to.
Why were you not able to do the
303
00:15:39,800 --> 00:15:44,200
testing you wanted?
And yeah, and that's when I type
304
00:15:44,200 --> 00:15:48,100
in with some answers here and my
biggest frustration is right
305
00:15:48,100 --> 00:15:52,000
now, we're trying to get the
client to do RSA and and it's
306
00:15:52,000 --> 00:15:56,000
just been very difficult because
yeah, very on a responsive with
307
00:15:56,100 --> 00:15:59,900
approval because yeah, it's
something we can do if they
308
00:15:59,900 --> 00:16:03,000
actually Thing we've already
dipped into and they just don't
309
00:16:03,000 --> 00:16:06,000
have enough headlines.
We have, you can have up to 11
310
00:16:06,000 --> 00:16:07,600
headlines.
They provided me with two or
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00:16:07,600 --> 00:16:11,200
three and I'm like, guys there's
opportunity for lots more and
312
00:16:11,200 --> 00:16:12,700
there's lots of things that you
can be.
313
00:16:12,700 --> 00:16:16,100
There can be said and the
headline so yeah, definitely.
314
00:16:17,800 --> 00:16:20,600
Yeah, no definitely something
that a missed opportunity that
315
00:16:20,600 --> 00:16:23,700
we're seeing right now.
And I'm like, really not sure
316
00:16:23,700 --> 00:16:28,000
that even that the excuse of
being too busy is is something
317
00:16:28,000 --> 00:16:30,200
that they can use at this moment
things.
318
00:16:30,300 --> 00:16:32,600
I'm not really too busy at the
moment.
319
00:16:32,800 --> 00:16:34,300
Jordan Stark.
They'll reply to question
320
00:16:34,300 --> 00:16:36,500
forcing.
I really like to look at what
321
00:16:36,500 --> 00:16:39,700
has performed best in the past
long side or competitors are
322
00:16:39,700 --> 00:16:43,000
doing to try and put a new spin
on it or to see if it can be
323
00:16:43,000 --> 00:16:45,100
improved.
I find my colleagues are really
324
00:16:45,100 --> 00:16:50,000
good sources of ideas as well.
Yes more brains the better our
325
00:16:50,000 --> 00:16:52,500
Kennedy replied question
fighting for some clients your
326
00:16:52,500 --> 00:16:55,900
testing within this situation.
Not also you're still testing
327
00:16:56,200 --> 00:16:59,900
but not like normal and a change
in the state opening.
328
00:17:00,100 --> 00:17:02,500
It.
It's opening could end the test
329
00:17:02,500 --> 00:17:05,700
early and your Crews replies to
question.
330
00:17:05,700 --> 00:17:07,900
Five.
I'm saying not really looking to
331
00:17:07,900 --> 00:17:11,800
see what other seem maybe that I
can't can't promote hand
332
00:17:11,800 --> 00:17:14,300
sanitizer.
North face masks.
333
00:17:15,000 --> 00:17:16,099
And then Julie goes on to
question.
334
00:17:16,099 --> 00:17:19,000
Six saying, what is your process
for creating new ad copy?
335
00:17:19,599 --> 00:17:21,599
Do you do a bunch of full ads at
a time?
336
00:17:21,599 --> 00:17:25,099
Create a lot of components?
You can mix match something
337
00:17:25,099 --> 00:17:27,400
else.
I answer to them answers.
338
00:17:27,400 --> 00:17:29,200
That is creating a lot of
components.
339
00:17:29,200 --> 00:17:32,200
You can mix and match And I
think what I do try to do is
340
00:17:32,200 --> 00:17:34,100
when I create them, I create
more than I need.
341
00:17:34,100 --> 00:17:38,500
So obviously, I am stick by the
best practice of creating a
342
00:17:38,500 --> 00:17:42,300
having about three or four ad
copy by proposed about maybe
343
00:17:42,300 --> 00:17:45,400
five or six ad copies, you know,
for each ad group.
344
00:17:45,400 --> 00:17:50,100
So that I have backups to test
when I want to do testing on,
345
00:17:50,100 --> 00:17:53,200
don't have to go through the
whole long waiting approval
346
00:17:53,200 --> 00:17:56,600
process with the client.
Again, Julia voice replies.
347
00:17:56,600 --> 00:17:59,700
Question, 16.
I like me a rubric.
348
00:18:00,300 --> 00:18:04,900
Search of versus brand or offer
versus secondary message versus
349
00:18:04,900 --> 00:18:08,400
or brand set up the components
you want to test and the main
350
00:18:08,400 --> 00:18:12,400
message, the clients want to
emphasize much easier to write
351
00:18:12,400 --> 00:18:15,400
within to write within some
guidelines.
352
00:18:16,100 --> 00:18:18,600
And then we've got LTS replying
to question 6 going on.
353
00:18:18,700 --> 00:18:21,800
I go through the ads.
I find the ones not doing well.
354
00:18:21,800 --> 00:18:25,800
Ctrs conversions Etc from there.
You can see if you want to test
355
00:18:25,800 --> 00:18:28,600
a different landing page or
copy.
356
00:18:28,600 --> 00:18:30,100
There is just so much to look
at.
357
00:18:30,200 --> 00:18:33,000
When it comes to the ads and
what could be driving
358
00:18:33,200 --> 00:18:34,900
engagement?
Jewelry.
359
00:18:34,900 --> 00:18:36,100
Applies.
Question, 16.
360
00:18:36,100 --> 00:18:38,600
I have been doing more
components lately with some
361
00:18:38,600 --> 00:18:42,300
example ads, getting a bunch of
stuff approved and having the
362
00:18:42,300 --> 00:18:46,100
flexibility to mix-and-match
create variations has made life
363
00:18:46,200 --> 00:18:47,500
easier for me.
Yes.
364
00:18:47,500 --> 00:18:51,000
I need that's that's the kind of
thing I do and I need to do more
365
00:18:51,000 --> 00:18:53,200
of that.
And then we've got Julia Vice
366
00:18:53,200 --> 00:18:55,800
replying to that or what Julie
has just said about.
367
00:18:56,200 --> 00:18:58,300
Yeah getting a bunch of stuff
approved and having the
368
00:18:58,308 --> 00:19:01,900
flexibility to mix and match.
Angela voice replies so much
369
00:19:01,900 --> 00:19:04,900
easier for our essays and to
swap between search and social.
370
00:19:05,100 --> 00:19:08,300
Find those key headlines that
perform as Amigos.
371
00:19:08,300 --> 00:19:12,200
Plus one on, that was surprised
by a pre coded, our essay tests
372
00:19:12,300 --> 00:19:14,600
that showed a last-minute
addition to the list of
373
00:19:14,600 --> 00:19:17,800
headlines before going live
managed girl.
374
00:19:17,800 --> 00:19:22,000
I've managed to outperform, the
rest goes to show assumptions on
375
00:19:22,000 --> 00:19:24,400
data, headlines may not always
be true.
376
00:19:24,700 --> 00:19:27,800
So to repeat that he was like
was surprised by pre-curved.
377
00:19:27,800 --> 00:19:30,100
It is a test that showed a
last-minute.
378
00:19:30,200 --> 00:19:33,300
In addition to the list of
headlines before going live
379
00:19:33,300 --> 00:19:37,000
managed to outperform, the rest
goes to show assumptions on
380
00:19:37,000 --> 00:19:39,900
data.
Headlines may not always be
381
00:19:39,900 --> 00:19:41,700
true.
So yes, let the day to talk for
382
00:19:41,708 --> 00:19:43,900
itself.
Do not assume at all.
383
00:19:44,300 --> 00:19:46,500
Doug are Thomas replaced
question. 6 a, my current
384
00:19:46,500 --> 00:19:50,200
workflow is very cumbersome.
My make three ads for every ad
385
00:19:50,200 --> 00:19:53,500
group and then duplicate the one
I like the best for a dynamic
386
00:19:53,500 --> 00:19:54,900
keyword insertion.
Add.
387
00:19:55,200 --> 00:19:57,800
I'm working on how to make our
essays work better in that
388
00:19:57,800 --> 00:20:00,100
method and I'd love to be more
competent.
389
00:20:00,300 --> 00:20:04,800
Focus for it to be quicker.
Some replies, question 5 going a
390
00:20:04,808 --> 00:20:08,000
most clients are quite open to
just about anything, but for
391
00:20:08,000 --> 00:20:11,800
those few that aren't, it's
usually because either a legal
392
00:20:11,800 --> 00:20:16,200
regulatory gets in the way
buzzkills be Google, doesn't let
393
00:20:16,200 --> 00:20:19,200
us do certain things with
audiences or see some
394
00:20:19,200 --> 00:20:23,600
integration breaks and then Ryan
bennion replies to question. 6
395
00:20:23,600 --> 00:20:27,900
thing when the Creative Juice
is, isn't flowing, you crank it
396
00:20:27,900 --> 00:20:30,300
out.
Oh, when the Creative Juice, It
397
00:20:30,300 --> 00:20:33,400
is Flowing, you crank it out for
me.
398
00:20:33,400 --> 00:20:37,100
It's all about a good playlist
and a blank Google doc after
399
00:20:37,100 --> 00:20:40,200
some brainstorming via ad
library and different channels
400
00:20:40,200 --> 00:20:44,000
than I just write everything
down that comes to my head and
401
00:20:44,000 --> 00:20:47,100
build from there.
And then you continues going.
402
00:20:47,100 --> 00:20:50,000
I like to get all new ads up at
once.
403
00:20:50,000 --> 00:20:53,200
So after I've done that initial
brainstorm, I'm ready to start
404
00:20:53,200 --> 00:20:56,400
fine tuning and testing then I
launch all the ads for the week.
405
00:20:56,400 --> 00:20:59,100
At once.
I try to refresh 15% of AD
406
00:20:59,100 --> 00:21:03,000
running each week.
Rotate through and then, yeah,
407
00:21:03,000 --> 00:21:05,000
Julie goes on to question.
Seven saying, what is your
408
00:21:05,000 --> 00:21:07,400
biggest frustration with
creating ad copy?
409
00:21:07,700 --> 00:21:11,300
Yeah, definitely the clients and
definitely clients to that
410
00:21:11,300 --> 00:21:16,900
holding back in terms of
approval or just the questions
411
00:21:16,900 --> 00:21:20,700
that they ask has to, you know,
why converts why something is
412
00:21:20,700 --> 00:21:24,700
doing something differently.
And yeah, I remember there was
413
00:21:24,800 --> 00:21:27,500
recently, we had a client that
kept saying that vertical line
414
00:21:27,500 --> 00:21:30,100
between the headlines between
like headlong one, two, and
415
00:21:30,200 --> 00:21:31,800
Three.
Can we remove it?
416
00:21:31,800 --> 00:21:34,500
And we like, yeah, sure.
We'll just get Google ads on it.
417
00:21:34,500 --> 00:21:39,100
Literally, it was just so many
face palms for that one.
418
00:21:39,400 --> 00:21:42,500
Anyway, going on to our answers
for this Mark Kennedy reply
419
00:21:42,500 --> 00:21:46,100
saying one more character
getting the third headline to
420
00:21:46,100 --> 00:21:49,100
show can be a pain.
Sometimes you have to shoot in
421
00:21:49,100 --> 00:21:51,200
all three.
I also would love to control
422
00:21:51,200 --> 00:21:53,600
which or when ad extensions
combo show.
423
00:21:53,900 --> 00:21:57,700
I'm also also want to see some
of my image extensions in the
424
00:21:57,700 --> 00:22:00,100
wild testing them.
Now small.
425
00:22:01,200 --> 00:22:04,100
Julia voice replies.
Yeah, feedback committee.
426
00:22:04,100 --> 00:22:07,200
Hands down.
I need feedback from the client,
427
00:22:07,200 --> 00:22:10,800
not seven departments, and the
CMO not the legal team and the
428
00:22:10,800 --> 00:22:14,900
entire product management group
designate a person and lest,
429
00:22:14,900 --> 00:22:16,400
let's chat.
Definitely.
430
00:22:16,700 --> 00:22:17,300
Yes.
Streamlined.
431
00:22:17,300 --> 00:22:20,700
That makeup is from one person.
Julie replies.
432
00:22:20,700 --> 00:22:23,700
My personal frustration is on
days when I just can't come up
433
00:22:23,700 --> 00:22:26,300
with the good stuff.
It also drives me nuts when
434
00:22:26,300 --> 00:22:30,100
clients are prove something and
then someone else weighs in on.
435
00:22:30,200 --> 00:22:33,700
On their end and approval gets
revoked, or changed annoying.
436
00:22:34,600 --> 00:22:37,400
And then dug our Thomas replies.
So few kinds have a grasp of
437
00:22:37,400 --> 00:22:39,900
what their USB is.
And I don't know if that's
438
00:22:39,900 --> 00:22:43,600
because of the telephone game
from client to sales to accounts
439
00:22:43,600 --> 00:22:47,300
to implementation, or maybe it's
just that folks are too focused
440
00:22:47,300 --> 00:22:50,300
on doing good.
Work to examine how they do the
441
00:22:50,300 --> 00:22:54,300
good works.
And then yeah, we go on to our
442
00:22:54,300 --> 00:23:00,100
last question of the day
question 8, where Julie asks, if
443
00:23:00,200 --> 00:23:03,000
Could change something about the
platform's rules or limitation
444
00:23:03,000 --> 00:23:05,700
on ad copy.
What, what would it be?
445
00:23:06,000 --> 00:23:08,700
And why did I have an answer
that?
446
00:23:08,700 --> 00:23:10,400
Yeah.
Well I said, I apart from the
447
00:23:10,400 --> 00:23:12,800
obvious quick approval times
from clients.
448
00:23:12,900 --> 00:23:17,500
Yeah, that under review status
sign that, that that gets put up
449
00:23:17,500 --> 00:23:20,300
when you upload an ad copy.
I want that to be removed a lot
450
00:23:20,300 --> 00:23:22,300
quicker.
It just gets close to panic and
451
00:23:22,300 --> 00:23:25,300
just always questioning like, is
my ad showing and then start
452
00:23:25,300 --> 00:23:28,800
doing searches that screw up our
data, which, you know, we do not
453
00:23:28,800 --> 00:23:31,900
need especially right now.
Now and then we go on to
454
00:23:31,900 --> 00:23:35,800
answering question 7 watch where
Michelle get Yeager reply, super
455
00:23:35,800 --> 00:23:38,800
frustrated with the third,
Google headline, really showing
456
00:23:38,900 --> 00:23:42,300
and with Google's push to try to
get everyone using it without
457
00:23:42,300 --> 00:23:45,900
the content that it most likely
won't show.
458
00:23:47,100 --> 00:23:49,200
And then yeah, Julie replies,
question, 18.
459
00:23:49,200 --> 00:23:52,600
I'm extra frustrated right now
with the ads that are not on the
460
00:23:52,600 --> 00:23:56,100
wrong side of any policy,
getting swept up in disapproval
461
00:23:56,100 --> 00:23:59,500
algorithms and no clear
indication of what the offending
462
00:23:59,500 --> 00:24:02,900
part.
Or is I'll Chase goes back to
463
00:24:02,900 --> 00:24:04,700
you.
I'm applying question 7, saying
464
00:24:04,700 --> 00:24:07,400
the biggest frustration would be
for brands that are big.
465
00:24:07,400 --> 00:24:10,700
Sometimes the sign-off process
is first says, is such a
466
00:24:10,700 --> 00:24:14,600
hindrance to creating any test.
Seems like a 42 people, seems
467
00:24:14,600 --> 00:24:18,700
like 42, people need to give the
approval at times.
468
00:24:19,600 --> 00:24:21,700
And then, before we round up,
I'll give a few more answers.
469
00:24:21,700 --> 00:24:25,400
Well, Chase goes getting
disapproved, but not being able
470
00:24:25,400 --> 00:24:28,600
to reach someone with an actual
brain to manually review that
471
00:24:28,600 --> 00:24:30,000
adds.
Sorry the frustration.
472
00:24:30,100 --> 00:24:33,500
Is real.
Sometimes Jordan Stark replies
473
00:24:33,500 --> 00:24:35,300
saying I'm in agreement with
this one.
474
00:24:35,300 --> 00:24:37,300
I can't think of anything worse
than my ads.
475
00:24:37,300 --> 00:24:39,400
Getting disapproved For No Good
Reason.
476
00:24:39,700 --> 00:24:42,600
Oh, actually, maybe when I get
them manually, reviewed and
477
00:24:42,600 --> 00:24:45,200
approved and then a few months
later, the same ads are
478
00:24:45,200 --> 00:24:48,800
disapproved again.
Yes, I've had that happen that
479
00:24:48,800 --> 00:24:52,400
is very annoying and really wish
Google will stop that or at
480
00:24:52,400 --> 00:24:55,500
least warn us, what has changed?
Because a lot of the time, it's
481
00:24:55,500 --> 00:25:01,900
nothing in the ad copy content.
So anyway, That's some that the
482
00:25:01,900 --> 00:25:05,000
arch at for today.
It was like a trying to go
483
00:25:05,000 --> 00:25:07,200
through a lot of the answers
quite quickly, not to waste any
484
00:25:07,200 --> 00:25:09,200
time because there were loads of
good answers that we've been
485
00:25:09,200 --> 00:25:12,800
given their jewelry recap
saying, you can find out there,
486
00:25:12,800 --> 00:25:15,800
tat Recaps, and a form to
suggest topics for future tax,
487
00:25:15,800 --> 00:25:20,000
on the PC chat website, which is
official PPC, chat.com.
488
00:25:20,000 --> 00:25:24,200
Again, that's official PPC,
chat.com ideas, remain open.
489
00:25:24,200 --> 00:25:27,100
If you have questions about
anything in or if you just need
490
00:25:27,200 --> 00:25:29,800
some moral support, and yes,
don't be shy about that.
491
00:25:29,800 --> 00:25:32,500
We all.
I need moral support during this
492
00:25:32,500 --> 00:25:34,600
time.
So yeah, I hope you found some
493
00:25:34,600 --> 00:25:37,700
great ideas for ad copy or just,
you know, shared in our
494
00:25:38,000 --> 00:25:41,200
frustrations with with the
frustrations that other people
495
00:25:41,200 --> 00:25:44,500
have shared like yeah,
disapproved out for no reasons
496
00:25:44,500 --> 00:25:47,200
or clients, you know, not proven
ads on time.
497
00:25:48,500 --> 00:25:50,400
Well, yeah, I hope you've got
caught in some great takeaway
498
00:25:50,400 --> 00:25:53,300
and just some tips that you can
use whether it's now or even in
499
00:25:53,300 --> 00:25:55,300
the future.
So, if you want to chat about
500
00:25:55,300 --> 00:25:58,600
this topic or any paid Media or
data analysis solution to do,
501
00:25:58,600 --> 00:26:02,300
get in touch with me by Sending
me an email at hello at -
502
00:26:02,300 --> 00:26:06,000
one.com and don't forget to
follow us on PPC, chat
503
00:26:06,000 --> 00:26:09,500
underscore Twitter on the score,
round up on Instagram and
504
00:26:09,500 --> 00:26:12,800
remember for your campaigns or
businesses to Glide smoothly.
505
00:26:12,800 --> 00:26:15,100
There's a lot of hard work,
maybe a beneath the surface.
506
00:26:15,100 --> 00:26:17,000
So keep your songs kicking.
Bye.
00:00:09,200 --> 00:00:13,000
Hello and welcome to the 106th
Roundup of the PPC chat.
2
00:00:13,000 --> 00:00:16,100
Twitter, discretion that happens
on Tuesdays at 5 p.m.
3
00:00:16,100 --> 00:00:18,200
GMT.
I'm your host, a new.
4
00:00:18,200 --> 00:00:21,100
I'm the founder of mine sworn a
company through which I aim to
5
00:00:21,100 --> 00:00:24,100
share my ideas about paid
search, especially automations
6
00:00:24,100 --> 00:00:27,800
and scripts, paid media, and my
passion for doing digital
7
00:00:27,800 --> 00:00:31,000
reporting world through at all.
There's already Everybody's
8
00:00:31,000 --> 00:00:32,000
laptop.
Yes, that's right.
9
00:00:32,000 --> 00:00:35,100
It to Microsoft Excel.
So if you want a free
10
00:00:35,100 --> 00:00:37,000
consultancy about what I can do
for you.
11
00:00:37,000 --> 00:00:39,800
In regards to paid media
implementing scripts or even
12
00:00:39,800 --> 00:00:42,000
cutting your spend, all your
data analysis tool.
13
00:00:42,400 --> 00:00:45,300
Why don't you send me a message
at hello at Minds wander, calm
14
00:00:45,300 --> 00:00:48,400
or get to me on Facebook, or
Twitter or Instagram with the
15
00:00:48,400 --> 00:00:50,600
handle, mind Swan.
PPC.
16
00:00:51,000 --> 00:00:55,300
And even on Instagram 1, then
this this Roundup has its own
17
00:00:55,300 --> 00:00:59,500
dedicated Instagram profile,
which is PPC chat underscore
18
00:00:59,500 --> 00:01:01,400
Twitter on this.
Score Roundup.
19
00:01:01,400 --> 00:01:06,600
Where I post up clips about
Snippets about the Roundup and
20
00:01:06,600 --> 00:01:10,200
you know quotes from the chat so
that yeah, you just have that
21
00:01:10,200 --> 00:01:13,100
all in one place, you know, have
to scroll through Twitter to see
22
00:01:13,100 --> 00:01:16,500
some amazing tips that have been
shared in the past.
23
00:01:17,200 --> 00:01:20,000
So anyway, so this week, I'm
recording from my newly painted
24
00:01:20,000 --> 00:01:24,000
living room switching from a
deep green to a fantastic
25
00:01:24,000 --> 00:01:26,800
brilliant, white home.
Really opens up the room without
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00:01:26,800 --> 00:01:28,300
that was actually the name of
the paint.
27
00:01:28,300 --> 00:01:30,300
Brilliant white.
Yeah.
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00:01:30,500 --> 00:01:33,300
Mood swings about lockdown is
still going on, you know, I'm
29
00:01:33,300 --> 00:01:35,400
going.
But thankfully, I'm not up right
30
00:01:35,400 --> 00:01:37,800
now.
So, anyway, this we do
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00:01:37,800 --> 00:01:41,700
cheerleading Us in.
She leads us and a chat about ad
32
00:01:41,700 --> 00:01:45,500
copy and challenges we face with
it in terms of creating and
33
00:01:45,700 --> 00:01:48,900
approvals and the like this is
yeah definitely a time to think
34
00:01:48,900 --> 00:01:52,300
about doing almost everything,
you know, in terms of like paid
35
00:01:52,300 --> 00:01:55,900
media quite differently and
definitely ad copy should be on
36
00:01:55,900 --> 00:01:59,000
the top of the list.
So yeah, let's get into it.
37
00:01:59,400 --> 00:02:01,500
So yeah, she goes.
Hello, I was thinking I'd talk
38
00:02:01,500 --> 00:02:06,200
about ad copy and yeah, what is
working now and also how to get
39
00:02:06,200 --> 00:02:08,000
ideas.
So, yeah, that's the big one.
40
00:02:08,000 --> 00:02:12,500
How to get inspired for new
testing parameters for us.
41
00:02:13,000 --> 00:02:15,000
She starts off with them.
A nice easy question.
42
00:02:15,000 --> 00:02:17,900
What's your favorite cookout?
Or picnic food me.
43
00:02:17,900 --> 00:02:20,800
It's a Burger.
Plano Burger, nice and filling
44
00:02:20,800 --> 00:02:25,600
with cheese and bacon if
possible and I don't know why I
45
00:02:25,600 --> 00:02:27,800
said if possible.
Weisman, why is it not possible
46
00:02:29,000 --> 00:02:32,300
cheese bacon?
Letters gherkins.
47
00:02:32,300 --> 00:02:34,800
I think I know think don't know.
People don't necessarily always
48
00:02:34,800 --> 00:02:36,700
like that gets but I love
gherkins.
49
00:02:36,700 --> 00:02:41,400
I have a whole big tub in a big
jar of it in my cupboard, and
50
00:02:41,400 --> 00:02:42,800
we've got Amanda.
Join us.
51
00:02:42,800 --> 00:02:46,400
A chips and french onion.
Dip, is my trigger food can be.
52
00:02:46,400 --> 00:02:48,600
Kara says good morning, Julie
and fppc.
53
00:02:48,600 --> 00:02:50,800
Chad.
Gotta say we grilled to trick
54
00:02:50,800 --> 00:02:55,900
tips or top barbecue meet this
weekend twittertips.
55
00:02:55,900 --> 00:02:57,800
No tri-tips.
That's interesting.
56
00:02:57,800 --> 00:02:59,100
I don't know.
I don't know what that is.
57
00:02:59,300 --> 00:03:01,600
Anyway, do they all reply?
As I love corn on, the cob
58
00:03:01,600 --> 00:03:04,100
yellow watermelon and hot dogs
on the grill.
59
00:03:04,100 --> 00:03:07,200
I do love a hotdog.
I have not had one in ages.
60
00:03:08,100 --> 00:03:10,800
Yeah, I think I'll try and see
what I can get that because,
61
00:03:10,800 --> 00:03:15,100
well, do I just feel like some
stores and yeah, with some, some
62
00:03:15,100 --> 00:03:18,900
restauranteurs really well
lighter than trying myself and
63
00:03:18,900 --> 00:03:21,800
Colin, Slattery reply saying,
hail will be in and out today,
64
00:03:21,800 --> 00:03:23,600
but excited to talk about cook
at food.
65
00:03:23,600 --> 00:03:26,800
I'm a classic burger guy.
Yes, always burger and a cold
66
00:03:26,800 --> 00:03:29,500
cheap beer, for me.
It's a bag and a cider.
67
00:03:29,600 --> 00:03:32,800
Love a good sign.
Most McKay replies burgers on
68
00:03:32,800 --> 00:03:34,500
the grill.
We had some last night.
69
00:03:34,500 --> 00:03:36,300
Nice.
Anyway, so getting on to
70
00:03:36,300 --> 00:03:39,200
question one.
Julie asks us, have you found
71
00:03:39,200 --> 00:03:41,700
that particular ad copy?
I will have you found that
72
00:03:41,700 --> 00:03:45,000
particular ad copy is working.
Well in search ads right now.
73
00:03:45,000 --> 00:03:49,800
Has changed from what was
historically, working, and Julia
74
00:03:49,800 --> 00:03:52,800
voice replies to that same know
across the board messages are
75
00:03:52,800 --> 00:03:56,800
very simple, get help here.
Messages worked well for public
76
00:03:56,800 --> 00:04:00,300
sector and Mother's Day worked
really well for my restaurants.
77
00:04:00,400 --> 00:04:03,500
So, and so got.
Yeah, Julia replying as well.
78
00:04:03,500 --> 00:04:05,900
Saying Clarity seems to be even
more important.
79
00:04:05,900 --> 00:04:09,700
Now like availability hours.
That is something I definitely
80
00:04:09,800 --> 00:04:11,300
look out for.
Especially when I go on the
81
00:04:11,300 --> 00:04:13,200
website.
It's like how they updated their
82
00:04:13,200 --> 00:04:17,899
website to reflect whether the
anything is open, whether
83
00:04:17,899 --> 00:04:21,300
operation is as normal during
this time.
84
00:04:21,300 --> 00:04:24,400
So, yes, cover companies should
really put down the top of their
85
00:04:24,400 --> 00:04:26,600
strategy.
Yeah.
86
00:04:26,600 --> 00:04:28,200
So we've got Amanda replying to
him.
87
00:04:28,200 --> 00:04:30,300
It's good to have copied the
reflects the time.
88
00:04:30,400 --> 00:04:34,500
From a branding perspective and
post cope post covid.
89
00:04:34,500 --> 00:04:37,700
Copy has a slightly better CTR
versus generic copy.
90
00:04:37,700 --> 00:04:43,000
However, CTR Improvement is
generally, not enough to move
91
00:04:43,000 --> 00:04:47,000
the needle in conversion of
Revenue in my experience.
92
00:04:47,000 --> 00:04:51,200
And then yeah, we've got some
sem Rush which is like, Dinah
93
00:04:51,200 --> 00:04:55,000
representing them saying, this
is a great point in replied to
94
00:04:55,000 --> 00:04:57,300
Julie, where Julia said Clarity
seems to be even more important.
95
00:04:57,300 --> 00:05:01,600
She continues with things.
Changing by the day right now
96
00:05:01,600 --> 00:05:04,000
Clarity.
So your customers, stay in the
97
00:05:04,000 --> 00:05:07,300
note is key.
I completely agree with this and
98
00:05:07,300 --> 00:05:10,400
jewelry pliers, you can tell the
ads that are still on autopilot
99
00:05:10,400 --> 00:05:13,000
pilot from a few months ago or
even a month ago.
100
00:05:13,800 --> 00:05:16,700
Yeah, Amanda replies.
I find it distracting when I see
101
00:05:16,700 --> 00:05:20,900
image video ads when people are
close together, touching, not
102
00:05:20,900 --> 00:05:23,000
following social distancing.
Yes.
103
00:05:23,000 --> 00:05:26,900
I do agree that I know that I
have to backtrack and think,
104
00:05:26,900 --> 00:05:31,400
okay, they probably created this
ad before the You did the stay
105
00:05:31,400 --> 00:05:34,800
at lockdown happened before
coronavirus really hated because
106
00:05:34,800 --> 00:05:38,800
yeah, it's you'd be surprised
the process from directing
107
00:05:38,800 --> 00:05:41,800
putting an ad together before it
actually which is an expression
108
00:05:41,800 --> 00:05:46,200
in terms of like TV ads, so it
can be hard to reflect the
109
00:05:46,200 --> 00:05:48,200
current times when it comes to
TV ads.
110
00:05:48,200 --> 00:05:51,000
But people should really be
careful to the reply to.
111
00:05:51,000 --> 00:05:53,400
That is a great point.
I'd love to see some stats on
112
00:05:53,400 --> 00:05:57,200
how these images, perform.
Now as a reply to that, a the
113
00:05:57,200 --> 00:06:00,400
behavioral shift that nobody
could have predicted at the The
114
00:06:00,407 --> 00:06:04,200
start of the Year, seriously,
this time in January know is
115
00:06:04,200 --> 00:06:07,100
thinking that these kind of
stuff will happen, what a
116
00:06:07,100 --> 00:06:11,000
difference, a couple of months
make and into question to, we've
117
00:06:11,000 --> 00:06:14,700
got Julie asking have you found
that particular ad copy is
118
00:06:14,700 --> 00:06:16,900
working?
Well in Social ads right now?
119
00:06:17,200 --> 00:06:19,700
As a changed from what has
historically worked?
120
00:06:19,800 --> 00:06:23,100
Well and then both organotin are
into that.
121
00:06:23,100 --> 00:06:26,100
Mark Kennedy replied question
one saying specific to covid ad
122
00:06:26,100 --> 00:06:29,600
copy stating whether you're open
remote curbside.
123
00:06:29,600 --> 00:06:32,200
Etc.
Has Working and has to correlate
124
00:06:32,300 --> 00:06:36,000
with the landing page as well.
And then we've got some jewelry,
125
00:06:36,000 --> 00:06:38,300
a voice replied.
Question to seem absolutely the
126
00:06:38,300 --> 00:06:40,600
feel-good.
Non covid messages are working
127
00:06:40,600 --> 00:06:42,400
really well.
Anything that is a nice
128
00:06:42,400 --> 00:06:44,800
distraction is doing great.
Yes, I can imagine.
129
00:06:44,808 --> 00:06:48,000
So Julie, beginning replies.
Question to saying, on social
130
00:06:48,000 --> 00:06:50,700
things that are not covered
related are doing better.
131
00:06:50,700 --> 00:06:54,200
So, yeah, I'm social things that
are not covid.
132
00:06:54,200 --> 00:06:57,300
Related are doing better.
I feel like on social people
133
00:06:57,300 --> 00:07:00,200
want to get away from all that
is happening in the world.
134
00:07:00,300 --> 00:07:04,400
World now more than ever plated
that need and ads do better
135
00:07:04,400 --> 00:07:07,600
unless you're selling something
covid related unless you are
136
00:07:07,600 --> 00:07:11,000
selling something covid-19 ated.
So yes, if you're selling masks,
137
00:07:11,000 --> 00:07:15,200
if you're selling, you know,
equipment that prevents, you
138
00:07:15,200 --> 00:07:18,000
know, that helps with social
distancing talk about covid.
139
00:07:18,000 --> 00:07:20,700
Otherwise makes people smile
make people laugh.
140
00:07:20,700 --> 00:07:23,300
I think people really do want to
get distracted.
141
00:07:23,300 --> 00:07:27,800
And then just going back a
little step back, a little step
142
00:07:27,800 --> 00:07:30,300
here with Andrew McGarry's,
answer to question.
143
00:07:30,400 --> 00:07:32,300
One.
He goes some countries in Europe
144
00:07:32,300 --> 00:07:35,900
are getting bored of primers and
responding more and more to
145
00:07:35,900 --> 00:07:39,800
non-promotional message
messaging add fatigue continues
146
00:07:39,800 --> 00:07:44,600
to be an ongoing concern.
Conception Arenal are applies to
147
00:07:44,600 --> 00:07:46,300
that seen.
How do you fight?
148
00:07:46,300 --> 00:07:48,500
How do you define
non-promotional messaging, a
149
00:07:48,500 --> 00:07:52,700
lack of CTA and replies lead
with a branding foot?
150
00:07:52,900 --> 00:07:57,600
As opposed to a commercial foot?
You can still have a CTA and
151
00:07:57,600 --> 00:08:00,200
then we've got Diana from SM,
Rush replying.
152
00:08:00,300 --> 00:08:02,900
To Julia vices answer to
question 2.
153
00:08:02,900 --> 00:08:05,300
Where Julie had said,
absolutely, the feel-good, non
154
00:08:05,300 --> 00:08:07,400
covid messages are working
really.
155
00:08:07,400 --> 00:08:08,700
Well.
Anything that is a nice
156
00:08:08,700 --> 00:08:11,100
distraction is doing great,
Dinah replies.
157
00:08:11,100 --> 00:08:12,700
Did you find it?
That was the case.
158
00:08:12,700 --> 00:08:14,700
When the covid craziness just
started.
159
00:08:14,700 --> 00:08:17,900
I'm curious.
If the shift is social messaging
160
00:08:17,900 --> 00:08:20,800
in social messaging happen, as
quickly as everything else.
161
00:08:20,800 --> 00:08:24,800
You'll replace that not really
here in Canada.
162
00:08:24,800 --> 00:08:28,000
It was about the the sort, it
was about the sort of clear
163
00:08:28,000 --> 00:08:31,900
simple messages like we get
Leadership wants to started to
164
00:08:31,900 --> 00:08:35,299
drag on is when we started
looking for feel good messages,
165
00:08:36,500 --> 00:08:39,799
Diana replies from a marketing
standpoint that seems like a
166
00:08:39,799 --> 00:08:41,600
little chaotic than it could
have happened.
167
00:08:41,600 --> 00:08:43,799
Then he could have been duly
replies.
168
00:08:43,799 --> 00:08:46,900
I mean, it's a different.
It is it's different for
169
00:08:46,900 --> 00:08:50,100
province and even region.
So it's still pretty chaotic,
170
00:08:50,400 --> 00:08:54,700
but overall message of Stay Stay
Stay Stay Safe, stay in and
171
00:08:54,700 --> 00:08:57,000
thank you is pretty standard.
Yeah.
172
00:08:57,000 --> 00:08:58,200
I think that's a very Canadian
thing.
173
00:08:58,200 --> 00:09:01,800
They are very very nice.
And polite bunch of people.
174
00:09:02,800 --> 00:09:07,400
So yeah going on to question 3
and in terms of like yeah
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current error.
So this is going to be our last
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one hands of the current Arrow
things question 3 goes are you
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testing ad copy more less or
about the same as pre-pandemic
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times.
If you're Candace has candids,
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kadence has changed.
Why has it changed again?
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00:09:23,400 --> 00:09:27,300
Are you testing out copy more
less or about the same as
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previous.
Pandemic times, if Kadence has
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changed.
Why has it changed over?
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Who gets it to that?
We've got and we accrued replied
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to to same focus on things.
You can improve translators
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information is resonating.
Well for me, I'll Chase replies.
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I have not had more or less
success with ad copy around
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covid, but I would think if I
had more local business versus
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online e-commerce retail, it
would one exception is shipping.
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Some are slow.
If you can get things to
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customers, let them know open
available Etc.
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Then going on to answer and
question 3.
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We've got Mark Kennedy going
right now.
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00:10:04,100 --> 00:10:07,900
The kadence is dictated by the
situation, closed opening soon
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open now.
So different regions are
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00:10:10,200 --> 00:10:13,600
Industries have different
immediate ad copy needs changes
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00:10:13,600 --> 00:10:17,400
fast, and we're replies to that
as well saying honestly, more
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00:10:17,400 --> 00:10:21,000
trying to honestly more trying
to figure out what resonates
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better with each audience,
understanding that things are
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00:10:24,000 --> 00:10:27,800
quickly changing on all
environments and verticals.
200
00:10:28,500 --> 00:10:32,000
Julia replies saying a bit less.
We're not getting good data from
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00:10:32,000 --> 00:10:34,900
test anyway, because we're all
weirdly emotional.
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00:10:35,100 --> 00:10:38,900
So it's a matter of simplifying,
Julie replies to that as well
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00:10:38,900 --> 00:10:41,400
saying probably about the same
for ad copy changes.
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00:10:41,400 --> 00:10:44,300
Although, I am seeing a bigger
range between this works.
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And wow.
This is not working in the past
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00:10:47,200 --> 00:10:50,500
two months, especially on social
guess that's a good thing.
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00:10:50,500 --> 00:10:53,000
Because yeah, you know, by using
different messages, you really
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want to know what is working and
stick to improving performances
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00:10:56,700 --> 00:10:59,600
and just cutting out the wastage
ad copy.
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00:11:00,600 --> 00:11:04,400
And then we've got azim reply to
question 3 going about the same.
211
00:11:04,400 --> 00:11:07,600
There's a lot of uncertainty in
pretty much every vertical and
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00:11:07,600 --> 00:11:11,300
seen and that's heavily impacted
impact him on sight and
213
00:11:11,300 --> 00:11:14,700
convergent Behavior.
A lot of variables from me to
214
00:11:14,700 --> 00:11:19,400
trust results.
If a testing increased and then
215
00:11:19,400 --> 00:11:21,800
we've got Tom, Jordan Stark
replied question threesome.
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00:11:21,800 --> 00:11:24,000
I'm testing ad copy about the
same Pace.
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I have a rhythm I get into and
I've kept to my schedule.
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Nice.
It's always good to have a
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00:11:28,600 --> 00:11:30,200
schedule.
I'll Chase.
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00:11:30,300 --> 00:11:33,700
Question. 3, saying, I have to
say less testing, you really
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00:11:33,700 --> 00:11:37,700
have to have a control to test
and we don't know when this will
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00:11:37,700 --> 00:11:39,500
all be over.
Yeah, I can imagine.
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00:11:39,500 --> 00:11:42,500
So, she been messaging is being
tested.
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However, and pivoting due to
Consumer demands for particular
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products.
Puzzles Etc.
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Yeah, I can imagine all those,
like, products of bringing
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people together and we're in
family together.
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We'll be doing really well right
now.
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00:11:56,000 --> 00:11:57,300
Ryan bennion replies to
question.
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Three, same testing has been
more.
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00:12:00,700 --> 00:12:05,000
Through Dynamic ads, I'll set up
ten variations of an ad and let
232
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the algorithm do the work to
choose what will resonate most
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with the audience after that.
I then use the winners after a
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good sample size of data is
shown and yeah, Diner agrees
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through, they're saying that
smart.
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I always liked that feature.
So yeah, Dynamic ads can be
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good.
But some, depending on the
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product and depending on the
company and the brand, a
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advertising for my client is our
is a finance clients.
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Yeah.
Today don't like
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unpredictability in terms of
what ad copies that they could
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be showing because that could go
against compliance and have real
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00:12:39,300 --> 00:12:43,600
hot loads of high risk issues.
And then Julie goes on to
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00:12:43,600 --> 00:12:44,500
question.
Forcing.
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00:12:44,500 --> 00:12:48,100
Where do you find inspiration
for ad copy?
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00:12:49,400 --> 00:12:51,300
Julia?
Good jumps into this to Julia
247
00:12:51,300 --> 00:12:53,600
voice replies.
I start with the website for the
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car for the curve, uvp.
So Cara.
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Yeah.
Unique viewpoint.
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00:13:00,200 --> 00:13:03,400
When I look around for strong
messages around the same topic
251
00:13:03,400 --> 00:13:06,800
sometimes from outside the
industry, Julie replies.
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00:13:06,800 --> 00:13:10,600
I'm a big proponent of manual
searches to view competitor, and
253
00:13:10,800 --> 00:13:14,900
I like to know what our target,
folks are likely seen, so I can
254
00:13:14,900 --> 00:13:17,600
make as that stand out.
The Facebook ad library is a
255
00:13:17,600 --> 00:13:21,500
fantastic resource to see what
other business are doing there,
256
00:13:21,600 --> 00:13:24,300
too.
I've got Ryan bennion replying
257
00:13:24,300 --> 00:13:27,500
to a question for as well.
Same Facebook ad library is big
258
00:13:27,500 --> 00:13:29,600
for me.
We also have an ad creative
259
00:13:29,600 --> 00:13:32,200
Channel.
On our slack that we upload
260
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creative, we thought was
impressive.
261
00:13:34,200 --> 00:13:38,000
I also a member of a few
Facebook groups including social
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00:13:38,000 --> 00:13:40,400
Savannah's Facebook group only
group.
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00:13:40,400 --> 00:13:43,400
She does Facebook, creative only
group.
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She does a great job small fee
with it.
265
00:13:47,000 --> 00:13:48,500
And then we've got more, Kennedy
replied.
266
00:13:48,500 --> 00:13:51,800
Question forcing First Look is
landing page, then competitor
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00:13:51,800 --> 00:13:56,300
sites ads and the wild good
ideas posted on blogs or in PPC
268
00:13:56,300 --> 00:13:59,600
cat, but sometimes the best
ideas come from brainstorming
269
00:13:59,600 --> 00:14:03,300
with Hence, salespeople are
great as they can get the most
270
00:14:03,300 --> 00:14:06,700
as they get the most pushback
cost timings Etc.
271
00:14:06,900 --> 00:14:11,300
So, they are great source.
As in replies saying one place,
272
00:14:11,300 --> 00:14:14,700
I'd suggest forums Q&A sites.
Your customers.
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Are they talking about their
concerns worries?
274
00:14:18,700 --> 00:14:22,200
So, yeah, actually, I'd suggest
forums Q&A sites.
275
00:14:22,200 --> 00:14:24,800
Your customers are.
They're talking about their
276
00:14:24,800 --> 00:14:28,000
concerns or worries, if you can
create content and compelling
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00:14:28,000 --> 00:14:31,700
copy that answers those.
Helps them, you've won the
278
00:14:31,700 --> 00:14:33,700
click.
Yes, and even won a customer
279
00:14:33,700 --> 00:14:36,400
back that you might have lost
otherwise.
280
00:14:36,900 --> 00:14:38,800
And then we've got a LTS
replying to question.
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00:14:38,800 --> 00:14:41,100
Forcing.
One of my favorite places to
282
00:14:41,100 --> 00:14:42,400
look for.
Copy inspiration.
283
00:14:42,400 --> 00:14:44,000
Is within the reviews.
Yaps.
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00:14:44,000 --> 00:14:45,300
Another one.
Back in the hole.
285
00:14:45,300 --> 00:14:50,100
Look, look at reviews to inspire
and copy and then we've got a
286
00:14:50,108 --> 00:14:53,600
Michael Yeager replying to a
question forcing.
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00:14:53,600 --> 00:14:56,600
I do a lot of competitor
research, and I get a lot of
288
00:14:56,600 --> 00:14:59,700
inspiration by asking my client
sales team.
289
00:14:59,700 --> 00:15:02,800
A lot of Questions about how
things are going on there and
290
00:15:02,900 --> 00:15:05,700
they know their business best
and especially know the needs of
291
00:15:05,700 --> 00:15:09,400
the clients best.
So I often pivot there and then
292
00:15:09,400 --> 00:15:12,100
we've got some Julie between
replying to L Chase.
293
00:15:12,100 --> 00:15:14,100
Well chases.
One of my favorite places to
294
00:15:14,100 --> 00:15:17,500
look for copy inspiration.
Is within reviews during Julie
295
00:15:17,500 --> 00:15:19,100
replies.
I was just going to say this
296
00:15:19,100 --> 00:15:21,000
too.
If the website has a search
297
00:15:21,000 --> 00:15:24,200
feature on it, you can get some
great insights on what people
298
00:15:24,200 --> 00:15:27,800
want to know from that in
analytics to.
299
00:15:27,800 --> 00:15:30,100
So yes, that's another great
resource.
300
00:15:30,600 --> 00:15:32,700
For that.
And then we've got really going
301
00:15:32,700 --> 00:15:35,900
on question facing our their ad
copy test that you want to run
302
00:15:35,900 --> 00:15:39,800
but have not been able to.
Why were you not able to do the
303
00:15:39,800 --> 00:15:44,200
testing you wanted?
And yeah, and that's when I type
304
00:15:44,200 --> 00:15:48,100
in with some answers here and my
biggest frustration is right
305
00:15:48,100 --> 00:15:52,000
now, we're trying to get the
client to do RSA and and it's
306
00:15:52,000 --> 00:15:56,000
just been very difficult because
yeah, very on a responsive with
307
00:15:56,100 --> 00:15:59,900
approval because yeah, it's
something we can do if they
308
00:15:59,900 --> 00:16:03,000
actually Thing we've already
dipped into and they just don't
309
00:16:03,000 --> 00:16:06,000
have enough headlines.
We have, you can have up to 11
310
00:16:06,000 --> 00:16:07,600
headlines.
They provided me with two or
311
00:16:07,600 --> 00:16:11,200
three and I'm like, guys there's
opportunity for lots more and
312
00:16:11,200 --> 00:16:12,700
there's lots of things that you
can be.
313
00:16:12,700 --> 00:16:16,100
There can be said and the
headline so yeah, definitely.
314
00:16:17,800 --> 00:16:20,600
Yeah, no definitely something
that a missed opportunity that
315
00:16:20,600 --> 00:16:23,700
we're seeing right now.
And I'm like, really not sure
316
00:16:23,700 --> 00:16:28,000
that even that the excuse of
being too busy is is something
317
00:16:28,000 --> 00:16:30,200
that they can use at this moment
things.
318
00:16:30,300 --> 00:16:32,600
I'm not really too busy at the
moment.
319
00:16:32,800 --> 00:16:34,300
Jordan Stark.
They'll reply to question
320
00:16:34,300 --> 00:16:36,500
forcing.
I really like to look at what
321
00:16:36,500 --> 00:16:39,700
has performed best in the past
long side or competitors are
322
00:16:39,700 --> 00:16:43,000
doing to try and put a new spin
on it or to see if it can be
323
00:16:43,000 --> 00:16:45,100
improved.
I find my colleagues are really
324
00:16:45,100 --> 00:16:50,000
good sources of ideas as well.
Yes more brains the better our
325
00:16:50,000 --> 00:16:52,500
Kennedy replied question
fighting for some clients your
326
00:16:52,500 --> 00:16:55,900
testing within this situation.
Not also you're still testing
327
00:16:56,200 --> 00:16:59,900
but not like normal and a change
in the state opening.
328
00:17:00,100 --> 00:17:02,500
It.
It's opening could end the test
329
00:17:02,500 --> 00:17:05,700
early and your Crews replies to
question.
330
00:17:05,700 --> 00:17:07,900
Five.
I'm saying not really looking to
331
00:17:07,900 --> 00:17:11,800
see what other seem maybe that I
can't can't promote hand
332
00:17:11,800 --> 00:17:14,300
sanitizer.
North face masks.
333
00:17:15,000 --> 00:17:16,099
And then Julie goes on to
question.
334
00:17:16,099 --> 00:17:19,000
Six saying, what is your process
for creating new ad copy?
335
00:17:19,599 --> 00:17:21,599
Do you do a bunch of full ads at
a time?
336
00:17:21,599 --> 00:17:25,099
Create a lot of components?
You can mix match something
337
00:17:25,099 --> 00:17:27,400
else.
I answer to them answers.
338
00:17:27,400 --> 00:17:29,200
That is creating a lot of
components.
339
00:17:29,200 --> 00:17:32,200
You can mix and match And I
think what I do try to do is
340
00:17:32,200 --> 00:17:34,100
when I create them, I create
more than I need.
341
00:17:34,100 --> 00:17:38,500
So obviously, I am stick by the
best practice of creating a
342
00:17:38,500 --> 00:17:42,300
having about three or four ad
copy by proposed about maybe
343
00:17:42,300 --> 00:17:45,400
five or six ad copies, you know,
for each ad group.
344
00:17:45,400 --> 00:17:50,100
So that I have backups to test
when I want to do testing on,
345
00:17:50,100 --> 00:17:53,200
don't have to go through the
whole long waiting approval
346
00:17:53,200 --> 00:17:56,600
process with the client.
Again, Julia voice replies.
347
00:17:56,600 --> 00:17:59,700
Question, 16.
I like me a rubric.
348
00:18:00,300 --> 00:18:04,900
Search of versus brand or offer
versus secondary message versus
349
00:18:04,900 --> 00:18:08,400
or brand set up the components
you want to test and the main
350
00:18:08,400 --> 00:18:12,400
message, the clients want to
emphasize much easier to write
351
00:18:12,400 --> 00:18:15,400
within to write within some
guidelines.
352
00:18:16,100 --> 00:18:18,600
And then we've got LTS replying
to question 6 going on.
353
00:18:18,700 --> 00:18:21,800
I go through the ads.
I find the ones not doing well.
354
00:18:21,800 --> 00:18:25,800
Ctrs conversions Etc from there.
You can see if you want to test
355
00:18:25,800 --> 00:18:28,600
a different landing page or
copy.
356
00:18:28,600 --> 00:18:30,100
There is just so much to look
at.
357
00:18:30,200 --> 00:18:33,000
When it comes to the ads and
what could be driving
358
00:18:33,200 --> 00:18:34,900
engagement?
Jewelry.
359
00:18:34,900 --> 00:18:36,100
Applies.
Question, 16.
360
00:18:36,100 --> 00:18:38,600
I have been doing more
components lately with some
361
00:18:38,600 --> 00:18:42,300
example ads, getting a bunch of
stuff approved and having the
362
00:18:42,300 --> 00:18:46,100
flexibility to mix-and-match
create variations has made life
363
00:18:46,200 --> 00:18:47,500
easier for me.
Yes.
364
00:18:47,500 --> 00:18:51,000
I need that's that's the kind of
thing I do and I need to do more
365
00:18:51,000 --> 00:18:53,200
of that.
And then we've got Julia Vice
366
00:18:53,200 --> 00:18:55,800
replying to that or what Julie
has just said about.
367
00:18:56,200 --> 00:18:58,300
Yeah getting a bunch of stuff
approved and having the
368
00:18:58,308 --> 00:19:01,900
flexibility to mix and match.
Angela voice replies so much
369
00:19:01,900 --> 00:19:04,900
easier for our essays and to
swap between search and social.
370
00:19:05,100 --> 00:19:08,300
Find those key headlines that
perform as Amigos.
371
00:19:08,300 --> 00:19:12,200
Plus one on, that was surprised
by a pre coded, our essay tests
372
00:19:12,300 --> 00:19:14,600
that showed a last-minute
addition to the list of
373
00:19:14,600 --> 00:19:17,800
headlines before going live
managed girl.
374
00:19:17,800 --> 00:19:22,000
I've managed to outperform, the
rest goes to show assumptions on
375
00:19:22,000 --> 00:19:24,400
data, headlines may not always
be true.
376
00:19:24,700 --> 00:19:27,800
So to repeat that he was like
was surprised by pre-curved.
377
00:19:27,800 --> 00:19:30,100
It is a test that showed a
last-minute.
378
00:19:30,200 --> 00:19:33,300
In addition to the list of
headlines before going live
379
00:19:33,300 --> 00:19:37,000
managed to outperform, the rest
goes to show assumptions on
380
00:19:37,000 --> 00:19:39,900
data.
Headlines may not always be
381
00:19:39,900 --> 00:19:41,700
true.
So yes, let the day to talk for
382
00:19:41,708 --> 00:19:43,900
itself.
Do not assume at all.
383
00:19:44,300 --> 00:19:46,500
Doug are Thomas replaced
question. 6 a, my current
384
00:19:46,500 --> 00:19:50,200
workflow is very cumbersome.
My make three ads for every ad
385
00:19:50,200 --> 00:19:53,500
group and then duplicate the one
I like the best for a dynamic
386
00:19:53,500 --> 00:19:54,900
keyword insertion.
Add.
387
00:19:55,200 --> 00:19:57,800
I'm working on how to make our
essays work better in that
388
00:19:57,800 --> 00:20:00,100
method and I'd love to be more
competent.
389
00:20:00,300 --> 00:20:04,800
Focus for it to be quicker.
Some replies, question 5 going a
390
00:20:04,808 --> 00:20:08,000
most clients are quite open to
just about anything, but for
391
00:20:08,000 --> 00:20:11,800
those few that aren't, it's
usually because either a legal
392
00:20:11,800 --> 00:20:16,200
regulatory gets in the way
buzzkills be Google, doesn't let
393
00:20:16,200 --> 00:20:19,200
us do certain things with
audiences or see some
394
00:20:19,200 --> 00:20:23,600
integration breaks and then Ryan
bennion replies to question. 6
395
00:20:23,600 --> 00:20:27,900
thing when the Creative Juice
is, isn't flowing, you crank it
396
00:20:27,900 --> 00:20:30,300
out.
Oh, when the Creative Juice, It
397
00:20:30,300 --> 00:20:33,400
is Flowing, you crank it out for
me.
398
00:20:33,400 --> 00:20:37,100
It's all about a good playlist
and a blank Google doc after
399
00:20:37,100 --> 00:20:40,200
some brainstorming via ad
library and different channels
400
00:20:40,200 --> 00:20:44,000
than I just write everything
down that comes to my head and
401
00:20:44,000 --> 00:20:47,100
build from there.
And then you continues going.
402
00:20:47,100 --> 00:20:50,000
I like to get all new ads up at
once.
403
00:20:50,000 --> 00:20:53,200
So after I've done that initial
brainstorm, I'm ready to start
404
00:20:53,200 --> 00:20:56,400
fine tuning and testing then I
launch all the ads for the week.
405
00:20:56,400 --> 00:20:59,100
At once.
I try to refresh 15% of AD
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00:20:59,100 --> 00:21:03,000
running each week.
Rotate through and then, yeah,
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00:21:03,000 --> 00:21:05,000
Julie goes on to question.
Seven saying, what is your
408
00:21:05,000 --> 00:21:07,400
biggest frustration with
creating ad copy?
409
00:21:07,700 --> 00:21:11,300
Yeah, definitely the clients and
definitely clients to that
410
00:21:11,300 --> 00:21:16,900
holding back in terms of
approval or just the questions
411
00:21:16,900 --> 00:21:20,700
that they ask has to, you know,
why converts why something is
412
00:21:20,700 --> 00:21:24,700
doing something differently.
And yeah, I remember there was
413
00:21:24,800 --> 00:21:27,500
recently, we had a client that
kept saying that vertical line
414
00:21:27,500 --> 00:21:30,100
between the headlines between
like headlong one, two, and
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00:21:30,200 --> 00:21:31,800
Three.
Can we remove it?
416
00:21:31,800 --> 00:21:34,500
And we like, yeah, sure.
We'll just get Google ads on it.
417
00:21:34,500 --> 00:21:39,100
Literally, it was just so many
face palms for that one.
418
00:21:39,400 --> 00:21:42,500
Anyway, going on to our answers
for this Mark Kennedy reply
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00:21:42,500 --> 00:21:46,100
saying one more character
getting the third headline to
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00:21:46,100 --> 00:21:49,100
show can be a pain.
Sometimes you have to shoot in
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00:21:49,100 --> 00:21:51,200
all three.
I also would love to control
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00:21:51,200 --> 00:21:53,600
which or when ad extensions
combo show.
423
00:21:53,900 --> 00:21:57,700
I'm also also want to see some
of my image extensions in the
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00:21:57,700 --> 00:22:00,100
wild testing them.
Now small.
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00:22:01,200 --> 00:22:04,100
Julia voice replies.
Yeah, feedback committee.
426
00:22:04,100 --> 00:22:07,200
Hands down.
I need feedback from the client,
427
00:22:07,200 --> 00:22:10,800
not seven departments, and the
CMO not the legal team and the
428
00:22:10,800 --> 00:22:14,900
entire product management group
designate a person and lest,
429
00:22:14,900 --> 00:22:16,400
let's chat.
Definitely.
430
00:22:16,700 --> 00:22:17,300
Yes.
Streamlined.
431
00:22:17,300 --> 00:22:20,700
That makeup is from one person.
Julie replies.
432
00:22:20,700 --> 00:22:23,700
My personal frustration is on
days when I just can't come up
433
00:22:23,700 --> 00:22:26,300
with the good stuff.
It also drives me nuts when
434
00:22:26,300 --> 00:22:30,100
clients are prove something and
then someone else weighs in on.
435
00:22:30,200 --> 00:22:33,700
On their end and approval gets
revoked, or changed annoying.
436
00:22:34,600 --> 00:22:37,400
And then dug our Thomas replies.
So few kinds have a grasp of
437
00:22:37,400 --> 00:22:39,900
what their USB is.
And I don't know if that's
438
00:22:39,900 --> 00:22:43,600
because of the telephone game
from client to sales to accounts
439
00:22:43,600 --> 00:22:47,300
to implementation, or maybe it's
just that folks are too focused
440
00:22:47,300 --> 00:22:50,300
on doing good.
Work to examine how they do the
441
00:22:50,300 --> 00:22:54,300
good works.
And then yeah, we go on to our
442
00:22:54,300 --> 00:23:00,100
last question of the day
question 8, where Julie asks, if
443
00:23:00,200 --> 00:23:03,000
Could change something about the
platform's rules or limitation
444
00:23:03,000 --> 00:23:05,700
on ad copy.
What, what would it be?
445
00:23:06,000 --> 00:23:08,700
And why did I have an answer
that?
446
00:23:08,700 --> 00:23:10,400
Yeah.
Well I said, I apart from the
447
00:23:10,400 --> 00:23:12,800
obvious quick approval times
from clients.
448
00:23:12,900 --> 00:23:17,500
Yeah, that under review status
sign that, that that gets put up
449
00:23:17,500 --> 00:23:20,300
when you upload an ad copy.
I want that to be removed a lot
450
00:23:20,300 --> 00:23:22,300
quicker.
It just gets close to panic and
451
00:23:22,300 --> 00:23:25,300
just always questioning like, is
my ad showing and then start
452
00:23:25,300 --> 00:23:28,800
doing searches that screw up our
data, which, you know, we do not
453
00:23:28,800 --> 00:23:31,900
need especially right now.
Now and then we go on to
454
00:23:31,900 --> 00:23:35,800
answering question 7 watch where
Michelle get Yeager reply, super
455
00:23:35,800 --> 00:23:38,800
frustrated with the third,
Google headline, really showing
456
00:23:38,900 --> 00:23:42,300
and with Google's push to try to
get everyone using it without
457
00:23:42,300 --> 00:23:45,900
the content that it most likely
won't show.
458
00:23:47,100 --> 00:23:49,200
And then yeah, Julie replies,
question, 18.
459
00:23:49,200 --> 00:23:52,600
I'm extra frustrated right now
with the ads that are not on the
460
00:23:52,600 --> 00:23:56,100
wrong side of any policy,
getting swept up in disapproval
461
00:23:56,100 --> 00:23:59,500
algorithms and no clear
indication of what the offending
462
00:23:59,500 --> 00:24:02,900
part.
Or is I'll Chase goes back to
463
00:24:02,900 --> 00:24:04,700
you.
I'm applying question 7, saying
464
00:24:04,700 --> 00:24:07,400
the biggest frustration would be
for brands that are big.
465
00:24:07,400 --> 00:24:10,700
Sometimes the sign-off process
is first says, is such a
466
00:24:10,700 --> 00:24:14,600
hindrance to creating any test.
Seems like a 42 people, seems
467
00:24:14,600 --> 00:24:18,700
like 42, people need to give the
approval at times.
468
00:24:19,600 --> 00:24:21,700
And then, before we round up,
I'll give a few more answers.
469
00:24:21,700 --> 00:24:25,400
Well, Chase goes getting
disapproved, but not being able
470
00:24:25,400 --> 00:24:28,600
to reach someone with an actual
brain to manually review that
471
00:24:28,600 --> 00:24:30,000
adds.
Sorry the frustration.
472
00:24:30,100 --> 00:24:33,500
Is real.
Sometimes Jordan Stark replies
473
00:24:33,500 --> 00:24:35,300
saying I'm in agreement with
this one.
474
00:24:35,300 --> 00:24:37,300
I can't think of anything worse
than my ads.
475
00:24:37,300 --> 00:24:39,400
Getting disapproved For No Good
Reason.
476
00:24:39,700 --> 00:24:42,600
Oh, actually, maybe when I get
them manually, reviewed and
477
00:24:42,600 --> 00:24:45,200
approved and then a few months
later, the same ads are
478
00:24:45,200 --> 00:24:48,800
disapproved again.
Yes, I've had that happen that
479
00:24:48,800 --> 00:24:52,400
is very annoying and really wish
Google will stop that or at
480
00:24:52,400 --> 00:24:55,500
least warn us, what has changed?
Because a lot of the time, it's
481
00:24:55,500 --> 00:25:01,900
nothing in the ad copy content.
So anyway, That's some that the
482
00:25:01,900 --> 00:25:05,000
arch at for today.
It was like a trying to go
483
00:25:05,000 --> 00:25:07,200
through a lot of the answers
quite quickly, not to waste any
484
00:25:07,200 --> 00:25:09,200
time because there were loads of
good answers that we've been
485
00:25:09,200 --> 00:25:12,800
given their jewelry recap
saying, you can find out there,
486
00:25:12,800 --> 00:25:15,800
tat Recaps, and a form to
suggest topics for future tax,
487
00:25:15,800 --> 00:25:20,000
on the PC chat website, which is
official PPC, chat.com.
488
00:25:20,000 --> 00:25:24,200
Again, that's official PPC,
chat.com ideas, remain open.
489
00:25:24,200 --> 00:25:27,100
If you have questions about
anything in or if you just need
490
00:25:27,200 --> 00:25:29,800
some moral support, and yes,
don't be shy about that.
491
00:25:29,800 --> 00:25:32,500
We all.
I need moral support during this
492
00:25:32,500 --> 00:25:34,600
time.
So yeah, I hope you found some
493
00:25:34,600 --> 00:25:37,700
great ideas for ad copy or just,
you know, shared in our
494
00:25:38,000 --> 00:25:41,200
frustrations with with the
frustrations that other people
495
00:25:41,200 --> 00:25:44,500
have shared like yeah,
disapproved out for no reasons
496
00:25:44,500 --> 00:25:47,200
or clients, you know, not proven
ads on time.
497
00:25:48,500 --> 00:25:50,400
Well, yeah, I hope you've got
caught in some great takeaway
498
00:25:50,400 --> 00:25:53,300
and just some tips that you can
use whether it's now or even in
499
00:25:53,300 --> 00:25:55,300
the future.
So, if you want to chat about
500
00:25:55,300 --> 00:25:58,600
this topic or any paid Media or
data analysis solution to do,
501
00:25:58,600 --> 00:26:02,300
get in touch with me by Sending
me an email at hello at -
502
00:26:02,300 --> 00:26:06,000
one.com and don't forget to
follow us on PPC, chat
503
00:26:06,000 --> 00:26:09,500
underscore Twitter on the score,
round up on Instagram and
504
00:26:09,500 --> 00:26:12,800
remember for your campaigns or
businesses to Glide smoothly.
505
00:26:12,800 --> 00:26:15,100
There's a lot of hard work,
maybe a beneath the surface.
506
00:26:15,100 --> 00:26:17,000
So keep your songs kicking.
Bye.