EP121 - The Great Google ads Query Caper of 2020

0:09 Hello and welcome to this week's Roundup. Episode of the PPC chapter 2 discussion. That happens on Tuesdays at 5 p.m. GMT. I'm your host a new of mine Swan and brain Labs. Now I use this platform to share not just experts ideas but also my ideas and considerations and considered even best practices about paid searches. Actually automation paid media and the direction of the digital industry. And yeah, this week is is very much going to be at the direction of the digital industry and advices on how to continue to do paid. Media paid search, especially much better. So, yeah, if you want to keep up to date with my tips and tricks in the industry, or even just gets my favorite script of the week, like, comment and follow on Facebook, Twitter or Instagram, on my handle, mind Swan PPC, or just to see Snippets and quotes. From the previous podcast, follow our dedicated pasta podcast, Instagram, PPC, chat underscore round up. So it's been a busy few days but I was yeah. Luckily able to sneak into this week's discussion little bit about from that was led by Julie bikini on the topic of the grid. Google ads query, Caper of 2020.

1:23 So yeah, if you've not heard about this yet, Google has decided to increase the amount of such items. Search queries and such terms that it hides from us in the search query analysis report. So, one thing I actually saw that I was like, that was quite I found quite incredulous, is that it even hit for somebody some keywords that had actually generated conversions, and these are really one of the key things about optimizing because we're always trying to look at the keywords that are not just performing efficiency wise, but especially are delivering converging, so that we can get more control on the bid and improve. Are really so yeah, that was not really good news for us.

2:05 A lot of our people see practitioners. So, yeah, we are going to talk about that today and yeah, definitely the Expos. Do share the tips on how to keep saying during these times. But before we get into that, we've got our quiz of the week. So the question is topic, related is about search queries. So what is known to be the three different types of search queries again? According to Google and this was just a Google search. I did what is known to be the three different types of search queries and for their answer, come back, listen and knocked on combat, stay on listening to the podcast and keep on listening to the end of it. So, getting straightened back into our chat, Julie, advise us and says, hello.

2:50 Thank you all for joining me today. We are going to be talking about the great Google ads. Query, Kpop 2020. Again, that we have had a little time to digest it and see data. Impacts refers to how we all doing today. And yeah, we've got some like really great entries from some of our experts yet. Joining us like John kagan's Answer saying I woke up today. I'm not sick. I can't complain. Yeah, that's a good reason to be grateful and Julie also shares. Another picture of her nice and lovely little popping to brighten our day. She is looking very cute. And so going on to question one, Julie tasks. Has your opinion or thinking about Google ads. No longer showing queries. Without significant levels of searching changed. Since you first heard about it, why or why not confetti replies saying I'm, if anything that has gotten worse, the data is bad. As I had predicted, it would be, I'm absolutely livid about the whole thing, it's just total garbage. So, yeah, a very strong opinion there. John, King, replies, I don't know if my opinion of Google ads could be any lower.

3:54 Yeah, this is not really good good for their rap and I don't even know if they really even care, Julia, Applies. My opinion has not changed. I was outraged from the reading of the announcement and nothing that has happened. Since has moved me off that position and my little fellow replies. I am off to Minds. Now, the first is that, this is not good, I'm losing visibility into something. Like, 60% of my clients spend the second is I have to adapt because I don't think our outrage has ever made Google change anything. I give myself a week to mourn, that's good. So yeah, to mentally prepare for yourself, but how long you going to be annoyed 'full? Our boys have reply saying, yes we have seen about 50 percent of spend being reported on for some ad groups. I'm missing key conversion data as well. Since Google has decided to not show certain Search terms, AKA, we have queries converting, but have no idea. What those are.

4:46 Yes, I've seen a report of that from somewhere else, as well. Sean, Ellie replies. My feelings haven't changed. I just did a big cut of data from across all client. And I'm actually more upset than when the news first broke while. So feelings, not getting better, too. All Greg Finn replies. Actually, it actually seems worse significance. Doesn't appear to actually have anything to do with the numbers and seeing some of the horror stories. I calling Slattery. I'm very nervous. Steve Gibson, reply seemed. When I first heard about it, I didn't think it would be a big deal, then I thought he might be. Now, I'm back to thinking, it's not to worrying, I'd like him to explain that more and then yeah, you know replied, I read your post this morning. Interesting takeover.

5:31 I wonder what that post that one is Leslie, Dressler reply saying yes, it has been quickly. Gotten worse already seen the change in data. You Jordan Stark hasn't changed. I think we should be able to at least opt into the data we want just because Google doesn't think it's relevant, they could be an overarching pain that we could pick out that Google warrant and then we've got Christian Shepherds. Replying saying my opinion has not changed. We have a right to know what we're paying for and which queries Serrated clicks on our ad very well set. And then, yeah, we got you a voice replies saying. Nope, it sucks. And now that I have, I have, I had a chance to Think Through the effect of my Dynamic ad, it seems even worse and then, yeah. We've got James Roberto replying. No has not changed at $3, $5, and $10 plus per click the data, transparency is warranted.

6:26 And then, yeah, we've got more boo to that said, when he had said yes, we've seen about 50 percent. Spend been reported on for some ad groups and missing key conversion data as well. Since Google has decided not to show certain Search terms. Yeah, Miley replies. The converting queries not showing, give drives me crazy. How is a click of that equals to A conversion? Not significant Julie, replies, are, but significance has in no way? Been defined? Yeah, exactly. What the significance actually means. Greg friend reply. So troubling scene query data for a single click with With a names in the query with no previous impressions of a clegg's really hard to believe the explanations they Givin ya no explanation is going to make sense to me.

7:12 And then we've got more brutal that replied to a male with a Mariota. The conversion queries not showing drives me crazy. How is a click that? Click that equals to A conversion. Not significant my booty replies. I know it's forcing to us to only use exact matches keywords so we assume the query is somewhat relevant. But for some industry, we have to use bmm or broad Emergency Services. Etc. Yeah. So I actually think that one solution for this will be like to use exact match and also make sure you exclude close variance and using a script that term brain labs are actually come up with when you are close, friends came into place that will definitely help with that.

7:52 Limiting, the keywords that will be shown and Stephanie was replies that seeing some new accounts need to start with Broad and bmm as a way of Fishing for good terms. Google also took away the ability to get good keyword research so that so the data they show us is also limited. Also, some Industries, don't have a ton of surges and exact will drive no traffic, and that's a fact as well. And I mean response in response to Julie advice when Julie had said, nope, it sucks. And now that I've had a chance to Think Through the effects on my Dynamic ads, it seems even worse. Molly replies. I've told my team. We aren't logic launching new. Cancel with DSA, which is something we used before.

8:33 To look for ways to build out the account or get traction on things. We did in think of can't use - the same way. So can't use DSA the same way Julie replies. It does take away a big reason for doing the essay, doesn't it or at least lessons or weakens the case for it, Miley replied, unless you have a similar account with a very solid lead of - list of negatives, you can borrow from you're doing just as much As much research to guess at negatives and that outweighs the benefits with the lack of invisibility. In my opinion, my booty replied agreed. Our team is reviewing, how we could even be able to implement DSS again.

9:17 And so we've got time, Julie going on to question 2 going Google ads, clarify their reasoning for their change after the initial announcement did day. And before we first chatted about this, to say it was Privacy reasons, thoughts? Yeah, I was like, I called poppycock on that one was mine on say, exactly. So I probably clogged. What's the difference between what they're showing on what they aren't, like, literally that hole. So, like significant searches, what significant there's just so many like, you know, fluffy reasons that they give that really has no substance and that's really even more infuriating in my opinion and my life. Father replied.

9:58 If previous equals 2, we need money. Why? Cause we're losing it then sure and then yeah I think Greg helped replies to question 2 goes IBS. Yeah, totally agree with that one. Julie advice who's and how and is this an admission that you can find people's based on the aquarias? What on Earth is this? And then we've got jeans for Boda replying. Sure, then allow us to opt out of those searches and then we've got Colin, Slattery replying to question 2. Saying, the privity reason is bullshit. It is obviously an Maximize Revenue. It's the same reason they stopped allowing us to block mobile app, placements on display. They need to aggressively monetize, garbage inventory.

10:41 And they are, we've got to do, dog, are Thomas replied question once a know especially after looking at the data in my account, I've got bigger fish to fry with my account, especially, starting out, then using insight into 20 to 40 percent of my Search terms with strategy, will always be secondary to Market strategy. Marble to replace the question to saying very Interesting, right. I think it's more of an issue that we can't see full conversion data versus come converting queries that we're spending dollars on. I need to chat with my agency. Google web about these changes and get his thoughts to. Yes, I think they'll just be like just go with it. It's doing they're doing it for your own good and then yeah we've got some yeah dude Miley replying to Julia where Julie had said who's and how and is this an admission that you can find People based on their queries?

11:27 What on Earth is this Miley replies, right? Like, I've seen such as like medicine, that makes you poop instantly well, sperm, facial, Etc. I have no desire to find these people and sit through analytics data on the off chance, they contacted me and Stephanie replies. Exactly. I run an account for University and lots of searches around. People looking for pictures of University girls ill. I could guess that some of these way to add as negatives but not all, not all these queries, had nothing to do with the course doesn't give me Confident. Yeah, Google, very bad at targeting these days. Grant replies. I understand the Privacy piece of this, especially with apple focusing heavily on privacy. If just sensitive health care of financial queries, where hidden, this will make more sense, but there's no Clarity around. What hidden and what isn't?

12:17 And that's the point. I'm Greg friend replies, while there may be privacy element to its a 1% of rationale. I'd say, the majority of the reasons is to make more short term, short term dollars and exact match. Adkins variance explained, close variance, hide variance, seems that would be leading a Ai and machine learning. They could hide any any peace, I need search queries, Judy replies, question to say Rings just as Hollow as now as it did when they clarified Christian replies, total the total baloney I'm if machine learning is as good as Google says, Google should be able to selectively remove sensitive queries from the Search terms report. PS Iraq.

13:00 Where he's so sensitive that I shouldn't see. I don't want my ad showing up for that query precisely shontella replies. Think had has nothing to do with privacy and everything to do with pushing automation, John, King, replies, complete and utter BS. Then explain showing consumer, phone numbers on call tracking. Yeah exactly. That definitely does not seem like Percy issues at all dog. Artemis reply saying I really appreciate Emily Fowler who Of the analytics connection. If the Privacy part is true. I can see that staying for a while since analytics is heavily encrypted. Ultimately, it's not like we're going to spend less on Google.

13:41 It's not like it changes How I build account and it's not like I can do a thing about it. So change tactics, keep the same strategy in my clients have asked more about their recent about other recent changes and then we've got Steve Gibson replying. I don't buy it in my opinion, it's no difference to them turning exact and phrase Match Into broad idea. A variance that wasn't about privacy and in my opinion neither is this. It's about creating more competition for low value at inventory and then yeah we've got some ground replying to question to say. I also think about Google's numbers over the last couple of quarters. I'm sure there are plenty of smart people would run the in the numbers on there and to quantity to quantify the dollar impact of these kinds of updates.

14:25 And then in response to question one, we've got Elche saying my opinion has not changed a bit and Reclined, I talk to about it is not happy about it either. Nobody likes pay for things. They have no idea what they're getting. I don't pay good money and just trust, someone has my best interest at heart. My name, Julie replies to Grant, where granted said. I think also think about Google's numbers over the last couple of quarters. I'm sure there are plenty of smart people, running the numbers on there and to quantify the dollar impact of this kind of updates and reply, Julie goes also search activity is not Static, but it's also not infinite. There's only so much that happens in a given time.

15:06 They earnings can't continue to go up without one more inventory, to higher cost per click Miley replies. Plus if this if what they say is true and fifteen, fifteen percent of searches each month or day, can't remember our new searches. Then how in the heck am I supposed to even begin with the - Julie replies? One of my arguments on this as well? They have been touting that. For the past two years. And now this and then we've got a nice little quote from James were booed. Oh, there's and reply to all Chase. Wild Chase Girls, by opinion, has not changed a bit and every client I talk to about it is not happy about it. Either James replies, probably the PPC chat quoted at some says our best, nobody likes to pay for things. They have no idea what they are getting exactly. You don't go to a shop and just spend money and, you know, come home and you're like I do not know whether I'm going to get a full bag of kristallnacht And then Julie goes on to question, 3, saying, what are you seeing in your account query data? How much is no longer visible?

16:06 What impact is it having? But I'll Chase replies question to say, no filter opinion. Is this no filter opinion. Is this is total BS. In a nice wrapper, privacy sounds really nice and he's great in theory. I feel the real reason is a bit more nefarious. However, they don't want you to see how bad my chin is now and they want more profit for shareholders. I actually think. Very good points. They don't want to see how bad they are doing in terms of clothes variants. I was supposed to be a really great. Greg, Greg asked with reply say this is really bringing back, memories around in dbm, as it was then, before a load of sites, used to get categorized as low volume inventory in reports which basically meant we don't know or care where this ad ran blank hitting URLs even in log files with no opt out. Oh, that sounds awful.

16:58 And then we've got John Keegan replying to questions. Questions, three things, still up in the air and then we've got Greg been replying saying vary, widely from 20% to 40%. These are all on account that have been thoroughly mind for negatives up until this point though. Surprisingly so far the CPAs of the Hidden terms, have been roughly equal to that of non hidden though. I am likely an outlier here and they were Godly opinion replying saying that it really depends for an e-commerce clients. I've seen 25% of searched. Hums hidden in the last seven days, but my colleague are both. So, has seen up to 50% for some btb clients and the alkaline Saturday reply say, so what is missing ranges from 30 percent to thirty sixty percent for the accounts, but almost universally.

17:46 It is, it is at significantly elevated cpc's with were CPAs. I haven't looked at this week, but yet, but it has been terrible. Jordan, stock replies to question. Two saying, I really think it's about the money and control us. Not really about put policy. I'm Ali replies saying I honestly worry. We're on the path to being forced into the Smart Systems. Not sure how far away it is, but they slowly remove one or two things we need to do our job as PPC experts properly every yeah yeah that is true. I'll Chase reply certain looks to be 20% plus so far and those smaller click volumes were where where I tended to find those really bad offenders to matches.

18:28 So it hurts pretty bad. Sean any replies a few cuts that I have pulled. Ecomp missing 29% of cuts of cost lead, gen missing nearly 40% smaller council meeting missing, 36% medium accounts 31% large accounts for 24%. Sized is based on trying to get equal numbers of accounts into each group based on ad spend and then Julie replies to question 3 saying lower budget and or volume accounts are being hit harder at least in my mixer. Average would be at least a third gone ground and Renton replies. Question 3 saying, varies by account and campaign, but 20 to 50 percent is what I've been seeing the CPA difference between hidden and visible is definitely there but I tried to look at account-wide performance instead of drilling super deep and that's what people are just going to do and that's what I don't think. Google don't want us to do anymore to be drinking drilling deep.

19:23 Just look at the performance. See that it's doing well and keep throwing more money at it. Greg asked quick replies. In the two main accounts I run, I'm seeing 55 to 65 percent of clicks coming through for this month. So far both with high cpc's in the hidden terms, not quite as drastic as colon surgery but definitely not good. And then we've got some replied question 3 saying, it ends up being between 20 to 70 percent. Depending on the client, we are seeing a trend emerging with visibility inversely, correlated to spend. But that could honestly be noise all Also seen a significant performance Gap regardless of client spend and then we've got Judy going on to question 14.

20:07 Have you been able to figure out figure any Rhyme or Reason as to what the thresholds might actually be? But before that, I replied to question 3 and unfortunately, or fortunately, even I don't work with this kind of data anymore still annoyed and then we've got Colin Slattery replying to question. Forcing absolutely no view into what is significant time seeing one? One impression stuff in there still I hate to assume the worst by bit by significant. They mean relevance and hide least relevant stuff to avoid us filtering out and then yeah we've got some Daniel body replying to question 3. Seen we have seen such lost visibility on accounts, rating from 15 percent, to 53 percent. How are you guys seeing more than that? Less than that.

20:52 Like, to know, some red lights question, forcing not really other than based on traffic performance, it's likely garbage. That they know any competent am would quickly filter out the lack of transparency around. This is galling, dog are Thomas replies. I think about how Gary Italy's has talked about thresholds for SEO stuff. It's not ever specific thing. Not a complicated set of fuzzy map, but of complicated, set of fuzzy marks in short. It's explicitly designed as a black box because it's very complicated set of instructions and my late father replies. Not really obscene. Competitor terms to go to another Takes a more hidden in low-volume accounts. I've also seen one clink one impression shown and conversions being hidden to be honest.

21:38 I don't know. That Google knows what it's thresholds is. Yeah, definitely not doesn't seem to be any Rhyme or Reason To That. Grant Edmonton replies question, 14. Very unsure. As to what these are, I'm still seeing one impression and one-click queries come through. And I also wonder if threshold or Village visibility changes over time, if a one-click term is search for again. Would that be enough for it to show? That's a good hypothesis, Greg friend replies, no idea mentioned before but I saw this last week a history of no Impressions and this term and got one click. It has a name of a person in the query will chase replies. I'm not seen a pattern because I'm still seeing single, click Search terms wondering if they're selecting.

22:22 What is hidden? We don't want to get into trouble for this one, so let's hide it. I wish I could have done this a few times. Kid and then yeah, Julie then goes on to question five saying, what if anything are you doing or plan to do to combat or work around this in your accounts? But before we get into those answers, Greg asked with reply saying, I imagine we'll never be able to work it out, looking out, our own accounts as it will likely. Look at searches that weren't eligible for ads, EG Knowledge, Graph results shown instead, or we would never have been in the auction for anyway. Due to budget and then we got John Keegan replying to a question for as well saying. Nope, just assuming it is a relative threshold, to question five.

23:09 We've got a male saying so far, no, dsa's, unless we have a client in a similar industry, we can look at negatives for our strategy, dogs and now including negative keyword research instead of our usual and checking analytics to see if we can get a bit of increased visibility gone to Edmonton replies controlling what we can. Troll. If you look at the full optimization tool box, you have beds, budget cro and much more. If you do a great job at the other tactics that will hopefully be enough to mitigate any negative impact from the update. I'll Chase replies to question. Five saying, one funny thing, I mentioned this week is looking at the Google recommendations for adding new keywords and making them negatives.

23:52 I will not be using Dynamic. Keyword insertion. Dsa's are also pretty sketchy to do. Now, Sam applies, question 5. Seeing we've been getting much more aggressive on the negative side, as well as rely more on audiences to try to hopefully filter out more of the garbage we've been using sem Rush plus Moss, more to generate low, volume turns to actively include John King and replies to question. Five saying no much. I can do expect lean heavy into except lean heavy into negatives and right strongly worded letter to the Big G and strongly worded tweets, even tagging them in jail. The Buddha replies, exact ish match keywords.

24:32 Produced fewer hidden queries, turned off broad bmmm phrase in a client's account and performance improved testing this as a new practice. So, yes, guys, use more exact match and you might actually see better performance. Although, this is always just a Mite thing. Greg replies to question. Five, seen nothing special so far. Would bring example queries from being over if I ride any thinking about using tools, like people also asked from the tough of boy. That's a tough. A boy to suggest potential negatives. Yeah, that's some interesting solution. Julie replies, question, fighting. I feel like I want to start making industry negative keyword list. As a side gig, instant in systems on Google search console being hooked up to the GI ads accounts for starters, not recommending dies, a go to even Tighter and focus of what is being targeted. And then yeah, we've got John Ellie replying to a question for say no.

25:30 It all. Here's what I can see. In one campaign spoiler. The only visible search queries have one Impressions. PS maybe has to do with the time range. I'm looking month to date. What? Daniel body replying to question. Five saying, use more shared - lists and upload ahead of launch, pay more attention to close variance. Try to think of suitable negatives. We already have pretty specific small. Ad groups, if something matches, it should be correct. We've also got like an interesting advice from granted. I'd written which was similar to Greg's amongst question 5 wait says here. He says it's also worth reviewing queries and Bing or Microsoft if you have mirrored campaigns there.

26:11 This might be a Google update that big doesn't actually doesn't copy. Oh my God, that's such an idea. Being please, do not take on this new update and yeah be start doing better than what Google are doing. That's some very nice thought and then we also have Julie saying that And we will be tweeting will rain or when Reynolds will raynolds answer to question five saying, I just chatted a team member, chatted a team member about using increasing our About Us. Increasing our usage of NLP or dictionary apis on engrams to try to expand out with the data. We have wasn't on the road maps from might be a while.

26:53 I replied that I'll repeat that again saying I just chatted to a team member About Us. Increasing Our usage of NLP or dictionary apis on engrams to try to expand out. With the data. We have wasn't on the road maps, for might be a while Collins lateral replies. Love. This was thinking about how something like this might be able to be done. Figured out, all would be the ones. Figured you all be the ones to get rolling on it, which I had the resources and expertise to try something like this. Yeah, bringing out really great solutions that Leslie Dressler, replace question. I've seen checking out a little more often relying on Bing query reports and probably going to see how site search can provide inside depending on client just going bonkers on - build-outs worried next update will be so limited will be too limited that to and then Julie goes on to question six in. Are you practically discussing this with clients? If so what are you saying to them? If not why not?

27:55 Well, before we get into that Daniel body replies to question, five, same try to divert diversify clients, Portfolios even more and reduce dependency on Google. Yeah that might be difficult, if this is the trend we're going then, what would happen in five to ten years? Advertisers will just give Google money and Trust the targeting is right, like a TV media by shontella replies, focus more on the keyword level, cutting keywords with below average, CT are also looking more at keyword conversion rate, then we have the then we have before probably testing smart bidding more than before. Gibson replace question 5 saying, definitely not dear. See, as to me the only value of the essay was, the query report data.

28:37 I'm Ali replies saying so fun. No, replying to question six. I'll bring it up Case by case with clients who are usually invested specifically in your queries but if the overall bottom line is good, then I'm not bringing it up. Not sure if it's the right move just following my gut on this one. And yeah, guys, the best. We've got at the moment so on any replies. Yes. Bring it up. On reporting calls, and sending emails out, trying to reassure that Google changes things all the time, and we are paying attention. And adapting to The New Normal camera, cameras, replace questions, 5 saying we're literally going to end any campaigns that were on the edge in favor of their venues more audience targeting title.

29:19 Keyword controls more. Keyword research for - planning Julie replies question 6, and I'm talking with with them about it, putting language and other reports About it as well. Andrea Crews replaced question, 6. Same that visibility has been greatly limited and we're creating tactics to continue to improve performance. After the change, I'm also sharing with them. The tactics we have come up with Colin replies. Question 6, saying yes I am I try to be super transparent with clients on things that will impact their accounts. I think it's important that they know what possible had had winds. They are. I purchased one has the problem to his Are we going to work to address it or show that your performance is still doing?

30:04 Well? The overall bottom line performance is still doing well. Irregardless of the issue, I'd say Daniel, father, replies to question 6, and we communicated right away. Give them the data of search query, lost then discuss, why it's impactful. Transparency is really important to us. There are still a lot of stuff we can do, but we have to adapt to this because this won't be reverted and then ground hydrant in replies, question 6, Yes, some clients are more interested than others but we've been focused on how much data is invisible. Is this heavy impacting performance or not? What are the tactics tactics? Are we exploring to mitigate possible negative impacts from Lost Square? Visibility, John Keegan replies.

30:48 Question. 7 saying we have most don't care all that much as it is something they view as minute and as they view as minut and have better things in R life to be angry about. I don't think there's anything more thing to be angry about right now, if your Google PPC pick a specialist than this at the moment and then in response to question 6, we've got Sam going brutal impartial honesty. Most of my clients know, my feelings on the Chain, but at the end of the day, my job is to help them make their business better. If Google search does that and for many, it still does then. We'll work within the constraints to do that. But yeah. How far these constraints going to go really? Then yeah, Julie comes to us with the last question of the day.

31:33 Question 7 saying, what is your biggest concern with regard to query data going forward and Miley replies to this one saying, I mean the same as it has, as was earlier, losing more of it, never understanding parameters. We adapt though I'll be looking at Optimizer and we'll Reynold at Sea are interactive for potential adaptations, workarounds and yeah, that's handled Optimizer opt em. Why Zero and that is Frederick valleys company and will run. Also that's WIIL Reynolds at at see an interactive that's another handle. Seee our interactive for potential adaptations and work arounds.

32:17 And then yeah we couldn't react you saying the other day. I was talking with Mike pico about recalculating how much time it takes to manage your Google ads account. Even just set up one from scratch so many minimal changes. Have to be made. It's insane to reply to question, seven and replied. Question 7, Daniel body goes, it's not query. Specific is the trend. We are going with Google and other companies. They believe they are The Gatekeepers of all data to do as they please to increase their revenue and profit at the expense of the people at the middle. I'll Chase replies to question. Seven saying it sets a very bad presidents, movie forward. It's if companies are allowed to charge but not give You data on that you own what you are paying for? This is not good.

33:03 There are ways to address privacy without harming. The Advertiser, I believe there is James foreboding replies. Honestly, the cost of the hidden or lost data with know what negatives are. We missing. That can be excluded to eliminate unwanted at bend it down to the road down the road. What positives can we add? That have converted round, Edward turn replies. A few forward-looking questions. Come to mind will certain visibility get worse over time? I think so will the quality of performance of hitting queries deteriorate over time? I don't know will Google look to change match types or the procedure. The process of keyword selection in the future. I think it will just keep getting worse. Really some replies.

33:47 Question seven seeing if I were a pessimist I'd imagine that Google will continue to press on the significant changes to the reporting threshold as well as potentially start to remove conversion. Plus Formance data and in response. Some to question seven I believe where to go out and do a cruising with my client that I can only see nine percent of The Impressions. I am at a crossroad. I am Flying Blind, I have seen, I've been using sem rush to pick keywords. They think I'm bidding on and I am most definitely not. I use those for - patterns Alex turbot replies to question seven saying what's coming next smart shopping app campaigns, Etc. Never gave us this data. Get ready for Else to win for clients with more campaigns types.

34:33 There that don't rely on keyword targeting and search term data Greg fin replies to question, seven seen that the hidden terms will grow and so will the clothes variants matching but now we won't be able to see it. The expansion of the matching that has been a big problem and if it continues, it could be catastrophic for smbs or be to B's Grant replies. Question 17. Also, we will will we ID fewer opportunities to To improve messaging landing page content SEO strategy with less search term data viewing. Search terms to better understand sub-themes or more specific. Ad groups is a common practice to improve efficiency and user experience.

35:15 Christine replies question, 7 saying it's a further indication of where Google is headed, less data, more automation, poor poorer results. Yes, we will adapt to this change, but what's next? That's what we always have to keep asking myself. What's next? Sean, any replies in the short-term, trying to optimize accounts with a fraction of the data and wasting client budgets on irrelevant traffic in the long term. What's next? I doubt they are done. Pushing their automated strategies. John Keegan replies question. 7, cm the low volume queries in the sketch sketchy area, network sites. We trigger on that totally screwed us later from a PR perspective. Jewelry price. Question, 7 saying, I'm with significant not being defined, it will continue to engulf More and more data, some replies to the, I think that this will be a continuous is undercutting 70.

36:06 And after that, it's likely that a significant nerve to negative keywords is coming, but you can only do that once you remove visibility or you have a Revolt. Yes, I do think a Revolt is coming and we've already done a fear Leslie Dressler replies to question, seven saying that that we are seeing just the tip of the iceberg, less and less Village visibility over time until it's gone. Not provided all together. And like I said before, I worry about limit or negative keywords and then yeah before we go, just can't gonna give a few on says well maybe if you are so it's just yeah I'm Steve Gibson replying saying all advertisers are in the same boat so I don't really have any concerns. When we land auction medium, we still have plenty of tools to outperform.

36:55 Our competitors can make Harris replies with Google. Muddying the waters. It really throws off the value proposition clients already are overwhelmed by the choices. So if you take away transparency, that was showing that worked, it worked it leads to that mindset. That makes the grass. Look, Greener elsewhere. And yeah, that brings us to the end of our chat. And Julie, says, if you have any ideas for chat topics, please treat them or DM me. My DMs are always open. And yes, it's always nice to have a nice little chat with Julie, but yeah. That brings us to the end of our round today about Google prevention, us from Yassin.

37:36 Allah such queries. Especially the ones that actually showing conversion data. I think, one of the best advice that I actually seen here is that, you know, looking at Microsoft search query data is and really, really hoping to all the such goals that yapping, does not follow suit in this update. And that, which I feel could give them a marketing Edge Market Tej even I mean definitely I'm Chief marketing officers and now now I'm always talking about marketing, I wonder how long it will take before I really start missing this advertising World anyway, so we hope you found this tutorial useful, taking some great takeaways from it. But before we finish off our clothes off, we've got the answer to our quiz. Ready.

38:21 So just to remind you of what the question was, what is known to be the three different types of search queries and our Is navigational, informational and transactional and transactional. So that's navigational, informational and transactional. I hope you got that, right? And yeah, I just think navigational is like trying to move between the website informational if all the how to W and transactional buy something. Now, I'm looking for a red dress. I'm looking for something where you're very product specific or sometimes skew specific and Meaning that you go directly to the landing page, you want to go directly to the page where you can buy your item or complete your lead generation form. So I hope you found this talk useful. And yeah, if you want this chat, if you want to chat about this topic or any paid media data, analysis solution do get in touch with me by sending me an email at hello at - one.com. And remember for your campaigns or businesses to Glide smoothly, there's a lot of hard work needed beneath the surface. Faces, so keep your songs kicking. Bye.